How To Increase Your Views & WIN In The New Social Media Landscape | LinkedIn Premium Livestream Q&A

I believe we are now in the not social media but interest media meaning social was inherently like who is your social network who are your friends we are now in an era where what are you interested is coming to you from the algorithm and so what you should be looking at is views the only thing I really care about on every platform is views achieved cuz the creative is the variable to the Views now people that are watching right now that have never posted if they post a remarkably good piece of content that piece of

content now has the ability to get more views than something I post and I'm one of the most followed people on LinkedIn in the world that is profound I personally believe the core metric now in the game is views yeah because views are now achieved so when you're talking about views just to dig in here are you talking about video are you saying we should all be doing video are you just no nope to your point views is I'm using it as slang that is for video but for example when I look at my Instagram

photos yeah it's it's reach it's reach how many people consumed it you know and so but I'll give you an example right now on Instagram as an back to like we were talking before we got on here like let's go into details if you are very into pictures on Instagram and you want to get a lot of people to see it which is the point of the whole thing instead of posting it as a picture post it as a one-c video as a one second reel as a one second reel that will get more views

than the picture potentially and by the way it flips sometimes other times the picture is so I'm obsessed with the algorithm I want to know how every algorithm Works what are they overvaluing do they like reels Carousel PDFs like this is something I spend enormous time on well so I love hearing this and I also think about how many of these platforms exist I know it makes most sense to build and maintain your brand across all platforms however if you could just choose one what would it be I would have to know what the person's

trying to achieve so for example if you were selling women's clothes to gen xers and Boomers it would be Facebook proper yeah if you are an accountant trying to build an accounting firm it would be LinkedIn yeah if you were starting a uh healthy gummies candy for kids and tar you know that you're targeting moms but young moms and maybe even you know 18 to 25 then Tik Tok gets very important so the answer that question is you have to reverse engineer the upside of the audience that exists in which platform at that moment because

as you can imagine if I was targeting college kids and this interview was done in 2010 the answer would be Facebook now Facebook is literally grandmas and it used to be literally college kids and so things uh Tik Tok is very underestimated on how many people 30 to 50 are on it yes people want a default and think the kids are on it it is a huge platform for 40 to 60 huge yes so those kind of things um well I think to your point um where do we get those insights I mean you're G

you know this stuff how does Amy know this stuff there's this great site called Google okay fair enough no but it's really it's fun you're making fun of me I'm really not I'm actually trying to really help the audience it's pretty stunning between and by the way I'm even giving an answer of two years ago with chat GPT in perplexity like it is scary you can literally type in to an AI chat GPT environment right now like the most hardcore question you could literally say how do I find out if I own a pizzeria in

Brooklyn to to get to more people on Tik Tok enter the answers are real yeah they're real whether it's LinkedIn or YouTube shorts or SnapChat or Instagram or Tik Tok or Facebook every one of these platforms have different algorithms different features different opportunities to make different levels of content one has to get good at understanding the the overlay of what are you capable of for example I'm not a very good writer even though I've got six New York Times bestselling books I audio them wow I audio my books I interview we take it from my

content like interviews like this I'm audio so if I'm not a good writer I'm not going to sit and try to write three paragraph posts on LinkedIn it's not what I'm capable of I have a lot of written posts on LinkedIn they're the transcriptions from video because I can speak this is comfortable for me and so I think one self-awareness of how you create content two you've got to learn the algorithms like the cat's out of the bag like you have to know how these things work what does the thumbnail have to look like what

are the first first three seconds of the video what's the copy how is the same many people here post the same video on every platform and don't realize that every platform is going to treat that differently and so you've got to actually learn the skill and the skill you can learn by a million different reasons there's many people like me that put out unlimited free content about the skills there's tons of books there's seminars like this there's just so many ways to learn and you've got to even understand yourself in learning I learn by Audio

again not by reading and so you've got to learn you are somebody who really fully Embraces social media you spend a lot of time being very strategic about how you use it um you also know a lot of people can waste a lot of time on social media um we have another question but before we get there I want you to advise us on how we be strategic about using that term if you want to be a professional athlete and you practice for thousands of thousands of hours and you're not great at practicing meaning you're

not practicing the right crafts you're not your only focusing on things that come easy but you're not working on the hard things uh or you're delusional and you're 5'4 and you think you're going to the NBA all those things will not lead to you being in the NBA I think it's very similar to what we're talking about here I think people have to be honest with themselves you know if you're sitting right now and you're like I'm going to be the next you know call her Alex Cooper like do you have that kind of personality

is that your framework like are you capable of doing that so A being realistic B are you doing it well there are many people watching right now that when when I say things like LinkedIn is one of these big opportunities which I talk about often and and I can go into details in this interview and they may watch in 30 minutes after we go through it all and say he's wrong I've been doing this for a year and nothing good has happened right you may not be doing it well like this is a this is

a real thing Barry gly from West Palm Beach Florida asks um how do you learn what the algorithms are magic question you um so the when I say the algorithms I'm referring to how content shows up in people's feeds it's the for you page on Tik Tok it's your default video page on the other platforms learning learning what they're doing is a game of listening every platform puts out stuff LinkedIn puts out yeah information about new features things that they value Adam at Instagram has been making a lot of videos the last 18 months the

CEO of Instagram yeah I watched one yesterday he talks about you know things that are happening with the algorithm he talked about resetting your algorithm yesterday his video yesterday was if you don't like what you're being recommended here's the way you go into Instagram and completely clear it right and your feed will look totally different it's going to look a little weird of first cuz that's to learn you right so you know the answer to the question for that gentleman is research like really actually actively seeking out the information every platform is talking about things

and many humans like me are talking about the algorithm and how to get views how to maximize reach you've just got to start researching it I so appreciate that you use the word listen I think that is such an underused and um underunderstood if that's even a way to describe something word and when you're listening you're not just listening to the information coming straight at you but from the side as well right I you know it's funny you bring that up it's one of the funniest things that me and my team think about when people

see me I'm a yapper right I'm yapping here this is how people normally see me but the reality is is that 90% of the time I'm not doing things to be seen 95% of the time and in that time I'm doing predominantly listening my entire career yeah is based on listening but it's hard to see that because I'm such an active talker in fact I even talk to listen a lot of people struggle with my podcast because I do interrupt my guest a lot and I had to adjust because I didn't even realize I talk

to listen like I like to me I'm always trying to understand why the Cur curiosity is insane what a gift yeah if everybody's watching right now if you have a kid that's curious I know it could be like annoying you know when they're like three or four like why why what a gift please do not suppress it please Champion it 100% but don't call it a gift because if you call it a gift people will think they got it or they didn't and another thing about curiosity that's so critical is that it's something you can

Stoke and you better be stoking it that is such a great call out I I love you you for bringing that context to your point everything in the world is something one can develop more of it takes work like exercise you can get muscles anywhere if you put in the work yeah there's obviously some people that are going to have higher sealings yeah cuz DNA is a real thing yeah but to your point there's not one thing you can't grow into or be more of if you don't if you don't if you want to put

in the work I got the impression from listening to day trading attention that you're learning on branding are constantly evolving so what's changed about your thinking since you recorded the audio book oh God I love that question actually a lot this is insane so the book just came out and isn't that your new book yeah I mean literally one thing I'm working on right now is called handle strategy so Brands creating secondary handles so that things that they're too precious like about their grid on Instagram if they won't post it there um let's just use

new balance if new balance on at New Balance the CMO or the founder or the creative lead doesn't want to post it there you know uh creating an account called New Day by New Balance where they can put it there so handle strategy was not even talked about in uh in day trading tension and I'm obsessed with it uh a huge one that came up since I wrote and recorded the book uh is called attempted virality I think the the best practice of anybody who is a brand or a person or a brand that's doing

a lot of content monthly on social media should have one post a week that attempts virality it's completely off the reservation right the single reason you're making it is you see something in Trends or you have an idea that might go crazy it might flop but 52 times a year as a Big Brand you should attempt virality so attempted virality is not there um handle strategy is not there right um is that because virality is more important relative to other things than it was no I think it it comes down to the creative mindset that

I think attempted virality it it it means that you understand what's happening which is these platforms are getting to a place where one post can change your business or your life like actually right I don't think people like really understand and attempting it will force you to really learn the mechanics I love you thank you that's exactly right can I say one other thing okay one last one I know you got Barry bear with me one last one literally the question you asked me earlier what are you most excited about literally social live shopping not

a reference in the book so literally this is what's so cool about the concept of day trading attention this game is moving fast yeah um I that you have said since the beginning this game is moving fast you uh you have been so good over the course of your career at predicting where we are going not where we are today but where we are about to be you need to get to platforms first early in the moments when there's real opportunity so help us read the future a little bit the one that I'm most comfortable

putting on video and trying to be historically correct is live social shopping talk to me about that I believe the buzz of 2025 2026 will be live social shopping Tik Tock shop an app called whatnot people basically QVC yeah within social media yeah it's here what why I've been good is I tend to talk about things that have happened but the masses haven't recognized so I'm not guessing that's why y um and I'm always tasting you know we talked earlier like when I'm early on Snapchat or Tik Tok or the things that I'm on I

was also early on social Cam and Peach and all these other things that didn't make it so I'm always putting in the work just in case Peach does anybody out there remember peach peach was a good one you know um photo booth was an amazing platform um live social shopping has happened it's going to explode next year so for a lot of people who are watching if you sell something if you're a retailer yeah if you're a retailer and you have a physical location especially if you're Main Street like down think about like a Main

Street downtown store right now yeah Monday through Friday is dead yep it just the world has changed online shopping rents are getting harder to justify I believe the cliche chachis you know whatever kind of clothing store whatever you want to call call it I believe that Main Street Monday through Friday in 5 years you'll walk down Main Street and half of the owners or the employees are going to be on live shopping they're going to turn their stores into Studios because they're going to because the opportunities there and they're going to have to and so

I'm very very very hot on live shopping and I highly recommend people dig deeper into it okay so it's not going to surprise you that a lot of people now that we're talking about Trends and things coming in the future have a lot of questions about how AI is impact yes that was this year's buzzword well and this year's reality in very positive in ways that were totally questionable like everything on earth right where are you excited about Ai and where are you um sort of waiting I'm excited about AI in the same way that

I was excited when Adobe came out and Photoshop and the internet like it was much better to go on Yahoo and dog pile and then Google than it was to go to the yellow page I'm obsessed with efficiency because every human being is there's a reason convenience's King is one of the great sayings in the world um so I'm incredibly excited about efficiency I personally think that the conversation of everyone losing their jobs is misunderstood you know when when the tractor was invented yeah 80% of the society worked on a farm yeah that tractor put

people out of business so they could go on to do much bigger things right how we got highways like you know like real things happen so look do I think if you're a designer and you don't have any ideas and you just take you just make things that other people have ideas do I think your job is vulnerable I do and I think you should get ahead of that and try to learn the skill I always say when there's a big wave coming don't be scared of it and put your head in the sand grab

a surfboard and try to run it and go with it and so AI is coming I think it's going to help us do a lot of things I I I'm very excited about it medically um I will tell you uh it's not everybody I invite into the studio who tells me that my job is in question so thank you for that so I can't really think of a better person to talk about personal branding with um I will tell you that sometimes even still I think about personal branding and it gives me a little bit

of a what are we talking about so what are we talking about you know it's funny you bring that up when the term started to get momentum a lot of people talked about it in a o That's icky or is that even like a what is that and I would say and I've been saying it now I guess for maybe 15 years I would say it's slang for reputation and immediately all the iciness and all the ick would go away and so I think you know that word brand and doesn't feel human and I understood

why it happened but what we're talking about is a very important thing it's your professional reputation in the context of this talk and when I think about what every employee and I have many of them yeah and I said to somebody yesterday in a meeting he he was almost like kind of apologizing about uh applying for other jobs because he thought I would be upset and I said to him I was happy I could tell that he was a little weirded out and I was like you you have to worry about you and your family

like I love you and you love me and we have a good rapport but you should have optionality you are in charge of the personal brand that gets you there that's right and so for me a lot of people who are watching they don't realize that they're one LinkedIn post away from a recruiter or a company seeing them as valuable which may lead to optionality they want whether that is the unfortunate thing that happens sometimes and somebody being let go and you needing that optionality or you on offense not defense deciding you know what I'm

burnt out by this I don't like my new boss I need to move there's so many things that happen in life well you know we all have a reputation we all have a personal brand and I think what we're talking about when we're talking about the tools that you Embrace and you say strategically is being the drivers of our own personal brand how can one build a personal brand without videos let's say you're camera shy I mean I think a lot of people have I mean there's a lot of people who've done it in audio

and written word there's a lot of authors who may appear occasionally interview like this uh we Malcolm Gladwell Malcolm Gladwell has a huge brand he shows up occasionally in video for but he's not pumping the video kind of content that I am and so I I think it's been achieved I think you can win in written form him look at substack yeah there's tons of people who are just crushing as writers um I saw a lady freak out uh over a lady the other day in a cafe and the I was I didn't know who

the person was and the person next to me he's like oh that's that author and the person was like how did she know what she looks like we never see her like that's a real life example that happened last year that I can answer this question to so the answer is look written word audio and video are the mediums yes V look Video Killed the Radio Star like there's a reason video is a bigger platform no question than the other two but the other two are monsters and I think there's a lot of people that

could crush in being like hidden podcasters literally do a podcast where you can't even see their face if the content's good people will consume right right you are a Founder you have founded companies big S at the end of that um Sean asks when you're leading your organization how do you communicate and develop your personal brand in such a way that it doesn't compete with your company's brand this is a really fascinating question and it's grounded in one of the things that I'm spending a stunning amount of time on over the last decade the world's

obsession with ore instead of and say more I will I'm going to give it real effect here I believe that 99% of human beings love the word or and I believe that I love the word ant re ask that question right now thinking through the framework of or versus and go okay so Sean on your behalf I Ask Gary how do you communicate and develop your personal brand in such a way that it does not compete with your company's brand it does not compete for example I am to your point wildly positioned for this my

personal brand is ahead of every business that I have founded and run the Gary ve brand is bigger than the Wine Library brand it is bigger than the resi well resi is a pretty big it is bigger than Vayner X it is bigger than empathy wines hopefully in the next decade I'll fix this but it is currently bigger than vriends and so I I view them as an and game yeah the content I do on LinkedIn is Gary V is a gateway drug to Vayner X business right it is an and game you know so

many of us are on LinkedIn because we really want to support some business Endeavor y right y um and yet we need to be very cognizant of who we are and our unique voice how would you suggest that people figure out how to amplify what is unique about their own voice by bringing in more of their personal life by bringing in other interests I think LinkedIn one of the biggest opportunities in LinkedIn is to treat it like every other platform yeah so I believe that if you are selling wine or sneakers or you're a you're

a pottery maker like I think everything should show up on LinkedIn I think there's an enormous amount of people on it yes there's a lenss to business corporate professionalism but I think many people would enjoy when they're on LinkedIn a piece of content that was out of the realm of it but to answer your question directly I may make a piece of business content on LinkedIn but if I reference me being upset about the Jets game on Sunday that's bringing a little human personality and I think a lot of us should be bring in more

things around our interests whether that's skiing or cooking or you like that new like Rabbi love show on Netflix that was hot the other day with Adam Brody like like bringing a little Humanity I think I think even people's profile pictures I would actually make a huge recommendation right now I think a lot of you need to get your Stuffy from seven years ago suit and tie photo out of your profile on LinkedIn and get a little bit more of who you are as a human now by the way you might be a really Dapper

dresser and then keep it if it's authentic you but I feel a lot of people show up into my office right for a business meeting that look very different than the way they're showing up on link in and I actually think that that is becoming more and more of a detriment I don't I think that posturing is starting to be looked at as not authentic and I think there's an opportunity for people to tweak well I would just push you to think about um the way in which we authentically connect with people and you mentioned

the Jets game earlier and I was like yeah what that Jets game did is it was like a handheld out to people who can be like oh I get Gary Gary's my guy cuz we like the Jets now I'm going to take what he has to say yes that's exactly right I by the way that's a really important call out I think people keep things out because they don't want to mix this goes back to and and or Y they're like Gary I only post about fashion here how can I post on Instagram about skiing

I'm like cuz it's not that serious okay it's like you're reading the next question what if your personal brand has changed through your life how you navigate that change I love it it's it's the thank you that was really kmic yeah I I I think you're allowed by the way you may know this because you I think you do know this from 2006 to 2009 I was the wine guy yeah that's how I first knew you in my head a little bit you're still Gary the wine gu of course I still like bringing it up

once in a while I and Dustin shaking his head in the background sometimes I just get on a kick and want to do more wine content and by the way it doesn't perform as well you know at times and other times it performs great it's down to the piece of content so what I would say to everybody is good news the algorithms have changed no longer is it solely about who follows you I made a hard pivot from wine only content to business and then at first it was tactical business then it became like motivational

because I realized people weren't doing the things because it was more about emotional Frameworks than actual tactics now I'm back to like more tactics because I'm like I've talked enough about the emotional framework and so you're just allowed to EB and flow and good news the algo has changed I I I think a lot of people who here would be blown away if they went to their platform of choice that they built the most Equity with and understand the most and posted something left field today one of two things will happen it will do terrible

yeah or it will do remarkable and I wish that people understood both are good yeah terrible because it's a signal because it be that's exactly right you're learning from the terrible you post something and you'll see that the audience didn't necessarily like that but that doesn't mean you never post about skiing again do it 5 to 10 more times and then maybe it's not the right thing by the way I might be looking at it pessimistically which is rare the 11 people that do like it you know that's valuable and so you got to really

think of this much more 360 Jonathan says what are the biggest challenges you faced in personal branding and how did you overcome them mine is actually the other side of the pillow I think for a lot of people the one that most people struggle with that was not my struggle is they think still in seventh grade and they worry about judgment you post something on LinkedIn and someone says you're stupid and then they clam up which is devastating to me I'm desperately trying to get people out of the insecurity of middle school and high school

in professional settings my toughest challenge was I made a delusional optimistic ideology that I was going to reply to every person that ever ever mentioned me in social media and I did that from 2007 to 2011 that makes me tired to just think it was crazy I actually spent most of 2010 and 11 going to sleep at 2: a.m. because I would spend like 10:00 p.m. to 2: a.m. answering everybody yeah on Twitter predominately back then um I struggled with letting that go yeah because I felt community building was important I felt like having relationships

was important and so um my biggest struggle in building a personal brand was that faithful Day in 2011 when I realized the math was beating me and I had to step off that perch that I was standing on for four years what many many people many of you in the chat are wondering about all sort of ladders up to ideas around authenticity right so this this is one question comes from Elliot grossbart in Miami Florida who asks this word authenticity it's lost its power it's been overused it's now feels more like a buzzword to Elliot

he asks how do you explain the true meaning of being authentic I think first of all I think Elliot's right yeah like I think people throw it around honestly I don't even have the interest in the academic philosophical nature of the question meaning he's absolutely right comma How like I'm going to look directly at the camera how don't people understand like don't be full of crap talk about the truth speak about what you know like I don't really know like do you know what I mean like like meaning meaning don't worry about judging other people's

authenticity focus on you being authentic everything will fall into place well so now now you're getting to like what it means to make good content there is there is an art to making good content and not everybody's just gifted at it from the get-go like there is a craft here that you can learn cuz this entire theme for the last minute is based about a very important currency in our society that unfortunately is weaponized often including right now it's called fear do you know why people are not authentic they're scared of the ramifications they're scared

to get laughed at they're scared to be judged they're scared to be fired which is a fear that's worth being scared about um so yeah I mean I think I think that I wish people could go there because it's it's so much more fun do you know how fun it is to not overthink I mean I wish I knew how fun it was to not over I'm fundamentally incapable of not overthinking Gary I love I you know what's so funny that's my favorite moment with you so far that level of authenticity of the humility and

the vulnerability that you just shared with everybody I promise you I know what I just felt it makes me compassionate it makes me I understand um and and it's a very big deal in our society right now this whole theme this is it yeah this is it I don't want to let you go without really diving into the importance of building authentic connections it's not just about speaking your truth out into the world it's about realizing the connection how do we think about that live streaming let's just go tangible you want to build AEP deeper

connection go live and in the beginning when I used to go live in n in 2007 I would go live on something called Ustream and there'll be 40 people there and and the depths of the connections I made with those 40 50 60 70 80 people in that first year were profound so I love live and then I love double live real life live so that's live streaming how about doing real life events uh even again if you're a um real estate developer or a a real estate broker or a a finan advisor or you

have two gyms in the suburbs of Pittsburgh if you're making content your 20th 500th whatever number is appropriate after you got some momentum going if the post was like Hey all of you I just actually want to get to know you now this has been so fun I'm hosting a dinner at the local steakhouse here's a little Google form first 12 people that RSVP and I'll see you like the answer is actually putting in the work yeah I think we were talking right before we went live that one of my challenges is like I'm such

an HR driven CEO and it's hard for me to do the one-on ones but I've built this culture we have over 100 people that have been with the company for 10 plus years that's insane in my industry wow but that is earned you must put in the actual time that's dinners phone calls you know spouse dinners like real life stuff also underneath that I just want to call out sounds like you also must care about people like that has to be genuine yeah I think like I think it's a good call out and by the

way I'm going to say something very weird right now I understand why a lot of people in corporations don't care meaning if you're just a EVP at a company and you're not even like you it's not your company you work on a big conglomerate yeah and you're just you care about your family you care about making as much money as possible to send your kids to school like it's so like I think your point is well taken it's I'm fortunate that it's that the company's my baby yeah and so I care about the company which

inherently means I care about the people right um I I implore everyone to try to find environments where people care cuz it's a lot more fun to work there okay so this is a wonderful bridge to the idea of carrying a the work with me on it this question comes from Holly Stevenson in England she says how do you get comfortable with selling giving tips and tricks is great but how do you use personal branding to actually a good question I love this question I love selling because I like what I sell I love selling

wine because I only sold wine I believed in I never sold a bottle of Kendall Jackson Chardonnay or Santa Margarita pinio in my life I'm sorry to call out those two wines but literally did not sell it literally people would come in and be like I want to do you have a case of Kendall Jackson Chardonnay I'm like yes and I'm happy to get it for you but have you ever tried other Chardonnay that are buttery and oaki cuz here's this and it's $2 less and when they would come back and say I and we're

talking in the '90s when it was $8.99 and $6.99 and when like 2 weeks later when that customer would come back and be like oh my God I love this Chardonnay that Jay lore whatever it was at the time that was everything to me and so what I would say to all of you is selling is amazing the problem with the world right now is a lot of you are selling something you don't actually believe in so selling how do you get comfortable with it by by asking yourself if you believe in what you're selling

if you believe in what you're selling it gets comfortable if you don't you get skittish if you're a good person sounds like this person's a good person now she has to ask herself does she believe in what she's selling this is a huge deal right right I hear that um oh this is a great we're sadly getting closer to the end of our time here and this is such a great wrap-up question and this comes from Matt O'Brien also in New York what's a question that you just wish more people would ask you you know

it's funny uh again referencing it when we you were very gracious before we came in here you said okay we're going to do this and you said what do you want to get out of this and I said nothing I want to bring value to this audience so it's funny when I hear people ask me this question sometimes it's I don't really have a question I I only want to answer and when I if I have a question I'll ask it but when I'm in answer mode I'm like agnostic I want to know what brings

value to somebody else okay I Matt I'm going to build off your question a little bit what I'm curious about is what are you what is the question that more people would be successful if they asked you how do I fix my insecurity this is a very simple game it's the most complex part of the game but life is remarkably framed up yeah in where you sit between insecurity and true confidence okay well I this question comes from Paulina rinsky in Seattle Washington and um and I I also have this question she says women are

conditioned not to take up too much space it is true I am socializer as a woman from birth what would you say to them in building a I think about it a lot my mom is my hero so many of my best friends in business are women it's been a topic for the last 15 years of my life that I've been conscious of I I say to them the same thing I say to men people of color race gender all the things that one would think about like hey this is why I can't or this

is the issue I think you accept the truth I think there are macro things that are true and then you ask yourself has there ever been a woman on Earth that has taken up the oxygen in the room that has broken that social Norm right I can answer for me the answer is overwhelmingly yes I've seen it hundreds if not thousands of times and then you ask yourself does that mean you are then capable of working just like curiosity to get to that place right I believe that accountability is the drug to happiness I believe

many things are true I believe that people judged me throughout my 20s because I went to Mount Ida college and I grew up in an ER Lake you Gen X who where you went to college was a direct correlation to your worth yes right tell the kids and is hey is that really only a Gen X thing because I'm pretty sure that we're still at Le trying it's it but it's going away like I don't even I don't even know a single College kid any purse that my company went to like I I believe look

at the big some of the biggest most important companies in the world don't require a college degree I think college is in a different place yes I believe so so look there was a huge stigma for me I was an atrocious student I was judged my entire career until I was probably 36 37 I would watch people hear me say something smart ask me what college I went to I would say Mount Ida college and I could see their face physically physically not take me serious anymore and I had a choice to make which was

do I value that person's opinion or do I persevere through and so I would say there's I I believe everything that that's a beautiful question but I think it is a capable achievement I just do yeah well this is a perhaps advice you might have from Martha Turner in Decor Georgia as well she asks is it ever too late to create a personal brand over 65 and still going strong WR over here you've clearly not seen my content cuz 40% of my content is the biggest joke you're going to I'm sorry what was her name

Martha Martha yeah Martha you're going to like this I don't know if we know if you've ever seen me it's such a pleasure to meet you the single biggest joke that my community which is quite large makes fun of me for is they make memes of me of like man 98-year old man comes up to Gary in the street and goes what do you think I should do you're a baby you haven't even started age wow it's funny we just talked about you know gender agism mhm you want to talk about something I'm really passionate

about y 65 she's going to live another 25 years what are you going to just sit there like I I am so passionate about this with the advancements in health with where I think our food like I think there's going to be some real changes in like our society forget about even the RFK thing even if that didn't happen you can just feel the consumer starting to get smarter about clean and like it's even think about health and wellness like nobody exercised when we were six and seven true none of our friends parents exercised we're

getting smarter so anyway I believe lovely Martha is going to live another 25 30 years 40 years maybe even and a lot of the people under 40 are going to live to 100 and I don't understand this concept oh I'm 47 it's over like I screwed up yeah and I'm like you have you're not you haven't even gone into halftime you can go into halftime and make halftime adjustments I am I the answer is no emphatically no it is never too late love that answer this question comes from Lydia Hall in fisers Indiana um and

it sort of hearkens back to something we were talking about earlier um she says what's the fine line between personal and professional and Linkedin and could you damage your brand by adding too much personal I mean if you talk about things that are inappropriate and you're a bad person yes but let me ask a more interesting question if you shared your interest in fishing or that you're baking brownies for your daughter who's coming back from college would you really even want to do business with somebody who would eliminate you because you talked about that yeah

how about we judge the judgers I have a big idea in the world why don't we flip the script and start judging the judgers and the way that she asked that question so for example in my career I haven't done it here because I'm being pretty gracious and I'm being conscious of a lot of new audience but I curse a lot I had noticed i' I've heard very of it in the last 45 minutes I've cursed a lot in my career and in 2009 you know I'm a Jersey Boy and this is how I communicate

and you I think you can tell I get excited and it would come out and everybody along the way was like you're not going to be able to build an agency they're not going to hire you cuz you curse and I genuinely viewed it as I understand and we may not get some clients I'm like but I'm not sure we could be successful with somebody who thinks a curse word is an indicator to doing proper marketing and that is that right there that idea drives so much of the undercurrent of your work okay I got

one final member question it comes from Dominique Richie in Alberta Canada who asks when building and growing personal brand how do you manage your time like literally on your daily calendar what does this look like for you in the early days from 2007 to 2014 I did it by myself and I found spots I don't know like you're just managing your calendar since 2014 I started to build infrastructure around me the last 10 years so now and I've referenced him I didn't give you any context Dustin who videos me when I do things we're videoing

this and we will take clips from it and the team will post produce content they will send it to me I will write the copy and we post it and so we all need a Dustin in our yeah we all definitely need a Dustin in our lives I promise you everybody um so you know I think managing your time my recommendation is understanding its priority yeah I personally believe that for a stunning percentage of the people watching right now that if they actually made 25 meaningful videos written words posts on LinkedIn that something good would

happen in their career and that that is more valuable than a lot of the mundane meetings they take that mean nothing yeah so for me you're talking to someone who truly believes that social media creative organic social not even paid amplification organic social because these algorithms we've talked a lot about has become pretty much the most important thing one can do and I'm aware that most people think of it as last place they have to come in and check the books and open the store and I I I would say that the second you put

it at the priority level that I believe it actually deserves you'll find time cuz you prioritize what's important