10 Psychological Triggers to MAKE PEOPLE BUY From YOU! (How to Increase Conversions) Sales Tricks

hey guys and in this video I'm gonna be giving you a secret edge over your competitors I'm gonna be giving you team proven psychological triggers they get customers to convert at higher rates and to spend more money as I've discussed before on this channel knowing about sale psychology is like having a secret weapon and I have found that most online sellers completely neglect this I find a lot of them like to focus on numbers and technical things like the best Facebook ad bidding strategies while completely neglecting why people choose to click on ads in the

first place so in this video I'm gonna be giving you 10 psychological triggers that you can use and I'm also going to be giving you actionable strategies as to how you can implement these in your own online store for example if you have a Shopify or a work most dropshipping store or if you have an Amazon business and a selling on there so let's do this let's give you guys a secret weapon and edge over your competitors trigger 1 and slight customers to buy by giving them something for free so obviously giving a customer a

20% off discount coupon encourages them to buy more from you because they're now getting items at a discounted price but that's not the only reason why when we give a customer a freebie like a coupon especially if they weren't expecting it and it felt like a personal gift we trigger the social norm of reciprocity the norm of reciprocity is simple when someone does something nice for us we feel a strong obligation to return the favor if you move to a new house and a neighbor came over to bring you cookies as a welcome gift you

would feel obligated to bacon in something in return this sense of obligation is very powerful in 1976 sociologist Philip tongues did an experiment he mailed at hen Rush and Christmas cards they contained a photo of him and his family to 600 random strangers despite not knowing him almost 200 strangers sent him a card back the norm of reciprocity is one of the key tenants of marketing in advertising think about those products that they let you try them for free at home hey try a mattress for free for a today's but what happens is that when

the 100 days is up the customer now feels indecent to the company for letting them have the mattress they don't want to inconvenience the company so a lot of people even if they don't want to keep the mattress will keep it anyway so how can you implement this well if you're running your own dropshipping store a really great way to do it is to add personalized coupons to your store for example the spin2win coupon pop-up boxes you may have seen that give you a random discount these are a great example of this not only do

they feel more personal since the customer gets your own exclusive discount but because they are engaged with your site and had a fun experience they now feel indecent to you and if you're selling on Amazon customers almost never expect to receive anything with their order so a really great idea is to include a note and a discount coupon inside the product packaging trigger to create envy with customer reviews so let me ask you a question why do you think it's a good idea to encourage customers to leave reviews for the items that they've purchased well

the obvious answer is that it provides social proof for potential customers they see that other customers have liked it and so now they trust you more however that's the obvious answer the other side to customer reviews is that it creates envy in your prospective customers have you ever heard the phrase keeping up with the Joneses it refers to the idea that if we see our neighbors ie the Jones family buy a car there's bigger than ours then it makes us feel jealous envious and makes us want to buy a car to match if not beat

them and so that's what positive product reviews do we see that other people are benefiting and enjoying this product and we want to get that same benefit in our lives so if you've got a Shopify store app then a great way to do this is to add an app to your store like stamps do that automatically sends the customer an email asking them to leave a review and if your song on Amazon in it's also crucial that you try to get as many customer reviews as you can and so you also want to be using

an app like jump sent which will automatically email the customer after the sale asking them to leave a review sugar 3 use kurios to drive traffic and engagement now curiosity can be used to drive direct sales but more often than not it's used by marketers and advertisers to drive clicks to websites and products or to increase engagement I've heard curiosity be described like a niche that you need to scratch once we become curious we had driven to find an answer to it so how can you create curiosity in 2009 : chimera conducted an experiment he

took 19 undergrad students and hooked them up to a brain scanner and then asked them 40 trivia questions they ranged from super easy what galaxy is Earth a passive the answer of course being the Milky Way to more obscure what instrument was invented to sound like a human singing the answer being the violin the students were asked to do three things one think silently about what they thought the answer to the question was to write down how confident they were in the answer 3 mark on a scale of how curious they were to know the

answer to the question ultimately the study found that curiosity is like a u-shaped curve when we know nothing about something we are not very curious when we know a little bit about something we become very curious the more we know beyond that the list curious we become so how can you implement this to make more sales online wow the spend to win discount coupon pop-up boxes are another great example of this the customer knows a little bit they know that they can win a potential discount if they play the game but they don't know what

they will win this curiosity drives them to take action and sign up so that they can find out the answer and curiosity has been used by a lot of drop shippers to sell this avocado slicer check out this video ad it creates curiosity by showing us the strange-looking tool of the start and telling us that it will help us sliced avocados better but not showing us how it makes us want to see it in action because it looks so odd it's hard to figure out how it works just by looking at it and if you're

something on Amazon then a great way to add curiosity into your strategy is to be creative with the email titles that you use for the emails that you seemed out asking customers to leave a review female titles that will pique curiosity so normally people will send that email titles like how are you enjoying your avocados slicer well instead try email titles like I have a favor that I would like to ask you titles like that piqued curiosity the customer thinks oh what favor do they want from me and so it drives them to open up

the email so that they can find the answer to that question trigger for use photos to help customers visualize when you're selling items online with your drop shipping and your own Shopify work in their store whether you're selling on Amazon it doesn't matter photos are the most important part of your product listing yes Amazon has tested this and photos are the number one conversion factor as to whether a customer buys a product or not and one of the most powerful things that you can therefore do is include a photo in your product listing that shows

the products being used in a real life context because this helps the customer visualize themselves actually using it and customers can visualize themselves actually using a product then they are far more likely to buy it last week I highlighted an Amazon product listing that had very bad photos as you can see they only had photos of the product against a white background if they had included a photo like this sharing a dog eating one of the dog treats they would have made the listing a lot more engaging and if your drop shipping from Aliexpress than

don't just include the basic photos of a product against a white backdrop instead look for photos that the supplier has provided showing it in a real-life context and if the supplier doesn't have these consider buying a test product and taking your own photos short of five use photos to create emotions in the customer honest truth when most people try to sell things online they take a very dry approach to marketing they say hey I have this ever kada slicer look it's made from food safe plastic and hey it cuts avocados and look it takes out

the avocado pepper and it creates every pod or cubes by my avocado slicer no ignored no no no you know what works so much better approaching it from this angle hey do you love F Ricardo's but you find cubing them to be Missy and annoying well guess what this toe fixes the problem now this is so much more effective for multiple reasons but one of the reasons is that it triggers emotions in the customer do you love avocados yes I love avocados do you find cubing them to be messy and annoying yes it's the worst

part of my favorite fruit see emotions triggered emotions are integral to decision making professor Antonio Damasio conducted a study he took a group of people who were mentally impaired at feeling and experiencing emotions but who could still access the rational logical parts of their brain he discovered that they struggled to make simple decisions like what to eat for dinner because they lacked any sense of how they felt about the different options in other words a lack of emotion leads to indifference and indifference leads to a lack of motivation so yes words can create emotions but

photos are some of the most effective ways to do that before it became massively saturated a lot of people has success dropshipping this ring because of this photo the owl express supplier provided they slept this photo on relevant Instagram influencer pages and it sold like crazy and it doesn't take a genius to figure out why when you look at this photo it really feels like you're there at the ocean at sunset and on Amazon it's the same deal a lot of listings for two-person hammocks an item which is dominated by private label sellers have informative

yet and emotional photos this is a wasted opportunity it's a great idea to include a photo like this one in your listing this photo not only helps people visualize themselves in the hammock but it also evokes feelings of romance as well and of course opportunities to canoodle are a big reason why people buy two-person hammocks trigger sex use price anchoring to push prices higher so here's a question which of these beers do you think is more valuable than the other well unless you know anything about these beers that's a very difficult question to answer we

the customer are regularly put in situations like this in life we're presented with the products that we would like but we have no idea what the value is and it's not your fault why should you know you know that you want a beer but you don't know anything about the foreign beers on the menu how are you supposed to know which one to choose well there is actually a way that most people choose between two different options and they do it without even realizing it's called price anchoring and a study on beer can show us

how it works in phase one of the study customers had two choices a standard beer for one dollar a tea and a premium beer for two dollars 50 around 80 percent of people chose the more expensive beer and phase told the study customers were given a third choice a cheap beer for one dollar sixty nobody bought the cheap beer but now 80% of people were choosing the one dollar eighty standard beer instead in Phase three of the study the cheap beer was removed and replaced with an expensive three dollar 40 beer the result was that

people went back to buying the premium $2 fifty beer a small number would buy the $1 eighty beer and ten percent opted for the expensive $3 40 beer and they made more money overall basically price anchoring is when you place multiple products side by side and it's usually most effective if you've got at least three pricing tiers most people will choose the middle option it looks cheap compared to the expensive option but they assume that it's higher quality than the cheaper option of course the study also shows us that there are some people out there

there will always choose the premium product I know that I myself and one of those people that falls victim to the idea that the premium product must be the best one so how can you action us well if you're running your own drop shipping store then make sure that you don't have all your prices seat to be the same price don't have every item in your store be $9.95 and if you're selling on Amazon often the most safest pricing strategy to follow is to price your items somewhere in the middle of your competitors don't be

the cheapest option but don't be the most expensive and actually on the topic of psychological triggers one of the smartest people I know when it comes to optimizing product pages to increase sales and conversions is my friend and also chief contributor Dan meters who made over five million dollars last year legally selling branded trademarked products last week we ran a webinar with them where he showed us his step by step formula that he and the students have used to collectively sell hundreds of millions of dollars worth of products online that are trademarked and copyrighted and

due to huge demand we are going to be running another webinar yes he's going to be talking a strategy again but it's also going to be revealing some new things so if you went to our webinar last week and you've enjoyed it then you will probably enjoy this one as well and you can find the link to sign up for it in the video description below triggers even include product pictures with human faces it probably doesn't surprise you but humans are drawn to other humans faces and in particular that drawn to eyes which is why

the results of the tests that I'm about to show you do not surprise me Medallia at a website that sells art we did a test they used to show photos of the paintings for sale on the homepage they didn't swap those pictures to show profile pictures of the artists instead the click-through rate jumped by 95% so this is a good reason to add at least one product image to your product gallery that contains a human face because people are more likely to click and engage with that photo and you want this because the more a

potential customer engages with your site the more likely they are to buy but it doesn't just end there because I know that a lot of my subscribers here at wholesale tear and new sellers and they don't have a big audience or following for their store yet and it's actually you guys that benefit the most from this hack because you get an additional benefit outside of just higher engagement on your site another study was conducted with photos contained faces were placed on e-commerce stores to see if they would increase trust or decrease trust it was found

that if the potential customer did not trust the store that showing photos of faces helped build trust however if the customer already had trust built in the store in photos of faces did not improve this building trust with potential customers is one of the challenges that new sellers and stores face and so you should take advantage of this hack to create free easy trust so if your drop shipping from Aliexpress and your supply doesn't have photos like this didn't consider purchasing a test product and taking your own and if you are selling products on Amazon

and the chances are you're getting a professional photographer to take photos of your product anyway so just make sure that they take at least one photo that contains a human face trigger 8 pain is more motivating than pleasure so of course when most people try and sell a product online they simply list the different features that aprox has which of course is huge mistake you should be of course explaining how this product benefits and improves someone's life but what's better focusing on how a product adds some pleasure into someone's life well focusing on how a

product solves a problem has been studied and found that usually people are more motivated by avoiding short-term pain at the expense of both short-term and long-term pleasure that's why everyone procrastinate so much our aversion to pain is very real and very strong so how can you implement this Wow take this little tool here this little inconspicuous little tool sounds like crazy because it actually solves a problem then a lot of people have which is slicing vegetables like onions and having it fall apart within your fingers so if I was selling this in my product description

I would be emphasizing how frustrating and how slow it can be to chopped onions and how much this little thing solves the problem of course the honest reality is that some products dirt solve any problems these cute little cat coffee spoons here do not solve any problems that people have but they do make mixing coffee and hot chocolate a lot more fun and so for products like this here don't try and force a problem yes pain is the biggest motivator of oh but we still chase after pleasure and that is still a strong motivator juergen

9 create a common enemy so here is a quick tip if you're struggling to create an interesting product ad or an interesting product description in an easy way to make it more interesting is to create a common enemy this is a pretty common and effective marketing tactic probably the most famous example is Apple who for years ran an advertising campaign that drew a sharp distinction between Mac and PC users essentially creating an us-versus-them attitude amongst its users Apple no longer uses this marketing tactic but it was extremely effective I remember I had some friends who

were sitting in a history class at school when they were learning about the different world wars and a teacher asked them a question what would you do to unite the whole world together and to stop everyone from fighting amongst themselves and so my friends sat there and thought about it and while other groups of kids see things like peace treaties and summits my friends said an alien invasion now the teacher was not impressed with this answer but I actually thought it said it was genius because it's exact idea despite all of our enormous differences if

aliens were to invade we would all suddenly have a much worse common enemy which could in theory unite us all together under one common goal to defeat them regardless though of whether or not you think that that would work common enemies definitely work when it comes to marketing so how can you implement this well let's say that you were selling these dog treats I highlighted in the last week's video it's made from all-natural ingredients so guess what your common enemy would be processed dog treats or maybe your drop shipping these reusable shopping bags that fold

into the shape of a fish then guess what your common enemy would be plastic shopping bags Trickett in phrase your items as low I have another question for you why do you think that free just pay shipping promotions work so well well the answer of course is that there are many reasons and one of them is that you get to take advantage of possibly the most powerful word in marketing and that is the word free but there is another word in there that you may have not considered and that is the word just the item

is free just pay $9.99 for shipping Kannagi Mellon University researchers did a study they took a free overnight DVD trial but had a $5 shipping charge they changed the way it was phrased from a five-dollar fee to instead say a small five-dollar fee and guess what conversions increased by 20% so yes if you were phrasing your offer as this item is free shipping is $9.99 that would be far less effective than saying this item is free you just pay $9.99 for shipping so when you're phrasing your pricing and marketing materials don't be afraid to verbally

minimize the price it's just nine dollars it's only nine dollars for the low price of nine dollars so those are my ten psychological triggers and if he would like to know how my friends an e-commerce Millenia Dan and his students literally sell millions of dollars every year online with amazon by using triggers to create optimized product pages then you should be sure to sign up for our free we do not and that signup link is in the video description below please note registration is essential as this will not be streamed on youtube and this is

the last webinar that we are going to run so if you don't want to miss then be sure to register by clicking on the sign up link in the video description below