How To Build An Audience With Zero Followers (What They Don’t Tell You)

I have a lot of followers I love starting these videos out with a bit of narcissism on a serious note I I say this to frame the conversation we're about to have because one it's important that you learn how to gain followers from someone that's gained followers rather than someone who has zero followers and you know theory and practice you need both and you need results as well and the thing here is I didn't always have a large readership and of course this is obvious but human nature is human nature and people see someone with

a lot of followers or a lot of Authority or just someone who we idolize on social media or the authors of the books that we read or just people on TV and we assume that they've always been like that that's who they are to us we can't fill in the rest of the story because most people don't have the ability or haven't trained the ability to zoom out and actually see that other people are human my first attempt at social media was as a photographer I would post images on Instagram and just spam hashtags and

hope and pray that I would someday gain 100,000 followers and the reality of the situation was not like that I posted my images I used the hashtags I did what people told me to do and I gained no followers and I thought my images were at least decent compared to the other people that were growing on social media so obviously there was a problem there but as shiny object syndrome goes I eventually became more interested in the editing side of things right I enjoyed editing the photos more than I enjoyed going out to take the

photos and so I spent my days binge watching YouTube videos on tutorials for Adobe Lightroom and Adobe Photoshop and around this time is when I came across this guy on Instagram named visuals of Julius keep in mind this is like 5 years ago and he would post these surreal images just eye candy right something that you love to look at it would stop your scroll it was pictures of galaxies and mountains and clouds that you would never see before you knew that it was Art right it wasn't a photo but it was fairly realistic I

wanted to do what he did because clearly it was more like photo editing and so my YouTube binges continued and I borrowed some Aderall from my roommate at the time and I would just sit in my room with Photoshop open just creating these images putting stock images and my own images together blending them I would spend 6 Seven 8 hours in my room forgetting to eat obsessed with what I was creating and so here's one of my favorites I'll go over I'll show more pictures in my story video which will be a few videos from

now I think two or three but this is when things started to get real this is when I started to understand how to actually grow on social media my beautiful images that I was now posting meant absolutely nothing on their own I couldn't just post and hope that our Lord and savior the algorithm would save me I had to get my content in front of people I had to get my content shared by people with larger audiences than me when you zoom out this is the one and only principle for social media growth even if

you're hosting X or Twitter spaces or a podcast where someone else is hosting you to share your spoken content people people people eyeballs eyeballs eyeballs I see this all the time because I teach writing and therefore I teach social media because that's how you share your writing that's how you get eyes on it kind of but you can't just post post your writing this is what I try to [ __ ] hammer in people's heads is getting eyes on your content your writing this just pisses me off so much because people think they can neglect

that aspect there's writing and there's people your writing will not get seen without people and people think they're so introverted that they can't get in front of people you have to use the strategies that get your writing in front of people I just wrote something in my notes because this came up earlier in my head when I was at the gym and it makes me so heated is that there are three three things things that you need for Success three things that you need for Success are one what you do what do you make what

do you do is it valuable two how many people know what you do three is the thing that you do valuable to the people that know what you do and if it's not how do you make it valuable to the people that know what you do that's where marketing and sales comes in and with consistency and effort and improving the thing that you do and increasing the amount of people that know what you do that's success back to the story in the digital art world what I was making there are a lot of curation accounts

and you still see this in like the business side of things where it's like business mindset on Instagram where they just share like quotes and stuff but for Instagram art Pages it was they were sharing other people's art and they were growing the page because of that and since they were choosing the best art to post they grew faster because they didn't really have to create art they had a lot more leverage to build an audience but that doesn't necessarily equal monetization unless the artists are paying them to share their work and so you would

only have a chance at getting seen by these accounts if you use their specific hashtag like hashtag a game of tones was an account on there or you consistently commented on their account or you networked with them you dm' them you Ed strategies that I've talked about before like the non- needing networking process and so I was consistent at this for around 2 months and if I remember correctly my post got shared by a bunch of small accounts that were trying to do the same but maybe 10 to 20 times on like big massive accounts

that had 100K to 500k followers that were all posting digital art so in my first two months by doing that and getting eyes on my content I gained around 2500 followers now this may not seem much like I have now but if you've ever grown something on social media from scratch you understand that those first however many followers are the hardest you don't have any social proof you don't have any Authority you don't have any content built up and people just don't like to follow people that have a low follower count it's a heavy grind

that you have to overcome with certain strategies when you go and look at a person with 100 followers even if it's the best content in the world you're going to be like oh he probably hasn't been doing this long enough maybe that was a one-off post he only has 100 there's no like validation there it's not he's not that important but when you see someone with 100,000 they could post something terrible and then they go to their profile and they're like oh this has 100,000 followers he must be important and then they follow without even

questioning it so at this point in my journey at500 followers I burnt out and quit because it took so long to create daily Photoshop composits and I just didn't really have a vision for the account and I didn't know marketing and sales I didn't know how to create a product if I would have just emulated visuals of Julius the guy that I originally inspired me to do this I would have created a course just based around my top images that I created and showed people how to create them and that alone wasn't would be enough

to monetize and expand from there and so this is a lesson to artists is that when you go and look at most artists they usually just have a bank of tutorials and premium tutorials as a course and that's how they monetize and artists think oh I have to monetize my music I have to monetize this this and this just start with the lwh hanging fruit like get a product out there and monetize so you can free up time to actually spend refining and growing your business so let's zoom out which is principal in my book

nice transition Dan I'm going to promote to you guys now and sell you on my book but the art of focus box um one price is increasing on November 7th two we only have 2,000 copies available now this is a box this isn't your average book launch it comes with the digital version so you can you can read it only 2,000 people get to read it before it's open to the public uh two you get cool things like the fosy planner here's just an example of the daily page pretty cool Focus goals all that stuff

that we talk about in my productivity videos but aside from that there's a lot of cool things there's a private invitation to annual events where Keepsake members or Keepsake holders the people that buy the book get to meet each other if you want your book signed I still don't feel like I'm cool enough to sign a book but I'll sign your book so if you want the artof focus box go to the first link in the description it's just the artof focus box.com read up on it it's expensive obviously because there's I'm only printing 2,000

annual events are $400 alone there's a lot in there but if you just want the paperback hold off until that launches after Keepsake sells out back to the topic is that I no longer do Photoshop art obviously I'm a writer now and this video is a part of the digital writer series if you haven't already watched the last one go and watch the last one on how to make a million dollars as a digital writer so we will be talking about social media growth from that lens from the lens of writing and if you want

a primer on how to write good content then go and watch one of the videos in the the one person business playlist that's called something like how social media 101 something like that so by writing I mean anything that is written on social media captions Instagram posts with text on the image tweets LinkedIn posts real scripts YouTube scripts Etc just how you can start writing on social media and growing an audience without having to post pictures of your body or images or designs or whatever just writing social media growth is so straightforward that everyone over

complicates it or they don't pay attention to it at all Some people post and post and post just to get mad at the algorithm for not spreading their content other people know how to grow and they are intelligent individuals but their posts are like art pieces that never get purchased the artist thinks they are the best thing in the world but the market couldn't care less and then there are those that grow a bit but they don't know how to double down on their best ideas and continue that growth they forget the levers that allowed

them to grow in the first place so step one from a big picture to grow on social media is to write persuasive content the key word here is persuasive you have to capture hold and deliver value on attention you can't just write whatever you want and expect it to capture hold and deliver value on attention first is a hook be mindful as to whether or not your first sentence will grab their attention this goes beyond just the words you use the structure and design of the post can do this even on X two a big

problem imply or state a problem that people can relate to don't make it too high level three a clear solution an actionable way to overcome the problem preferably with a unique way of doing so from personal experience four is a big benefit imply or state a desirable benefit that people will receive from your advice five is confidence or polarization stand firm in your beliefs but be willing to change them nobody wants to follow someone who doesn't sound confident or can't choose aside say what you want to say you will get hate like everyone else number

six is a novel perspective or big idea this is why reading or consuming content is important if you can find a way of explaining an idea that isn't normal it will give your readers a dopamine hit and Advance their understanding the best way to solidify these as knowledge is to screenshot that or save them or write them down somewhere safe and when you are writing make sure you check the box of at least three to four of them at the start and then you begin to develop the skill and you can start to create your

own rules of the game in the next video I'm going to be going over 10 strategies to make your writing more engaging with examples and a PDF but just if you didn't know I teach all of this in to our writer Link in the description to check that out step number two from a big picture to grow on social media is to get eyes on your content so we've discussed this and we'll discuss it more in the next section we'll dive into the technical details of it because it's important but for now just nail it

into your head that your content is meaningless unless you attempt and put effort into getting eyes on your content it's okay to write content into the void for practice but eventually you have to just get out there and start putting it in front of of people step three is to iterate on your ideas with data and you can only Reach This step if you have eyes on your content you don't know which post of yours performs best unless you've gotten it in front of people and so with time month after month this is going to

take 6 months to a year as all good things but every month review your highest performing content just go scroll through see which does the best copy paste the link to another browser or something like that and then start to rewrite them from different angles make some short make some long make some list make some the big idea make a better hook make a more clear big problem make a certain actionable list things like that and so this is how you gradually sustain an increase in engagement over time it's how you increase your Baseline of

the persuasiveness and impact of your writing it's not about just writing whatever you want it's about iterating on the best ideas that your audience actually likes that points to a product that you should create with that specific angle you can create whatever product you want but you need the angle that performs best in order to catch attention and actually sell it and then that's how you just do better and better with your writing over time on social media step four and this is down the road a bit but you want to create depth with your

best ideas depth and span that is you can do well on one platform like X or Twitter or really anything but eventually you either choose to become a slave to that platform or you diversify another thing here is that modern power belongs to those who hold the most attention in their lifetime this is another lesson from my book in The Vessel chapter where I talk about the one person business just the shift in education skill acquisition the best skills to learn Etc a short post that holds 10 seconds of attention is nothing compared to a

video podcast or newsletter that holds 15 to 60 Minutes of attention you must take your best ideas from the last part and turn them into longer form content this is how you get your name spread without you trying this is how you build the roots of your brand deep into the collective psyche this is how you build trust and Authority orders of magnitude higher than those who only post short content this is why you will almost always attribute the results in your life to a book or an author who taught you how rather than someone

you saw post about the same idea on Twitter when you see someone post about habits on Twitter I bet 90% of you that have read Atomic Habits by James clear a good book will think of James CLE you won't even attribute the idea to the person that wrote the short piece of content you're giving the authority to someone else because they chose to write long form okay so now let's talk about actually get getting eyes on your content AKA traffic mechanisms of every single social media so now that you're hopefully writing and posting content it

helps to understand the mechanics of the social media game when you understand how these traffic mechanisms allow you to grow just understanding social media in general then you get to pick and choose and create a strategy that works best for your growth test them all and see what works don't fall for the Trap of social media gurus telling you one is any better than the other because the the algorithm changed that's always the thing is that's the hot topic of the day is always the algorithm the algorithm the algorithm it's like dude I can post

the same [ __ ] content I I don't even have to post reals anymore I don't have to post anything because I understand human nature I want I understand what's going to capture or hold and generate attention I don't need the algorithm to share my content when I'm in direct control of it and once you learn the skills that allow you to be in direct control of it you don't have to worry about being a slave to the algorithm always having to study the latest and greatest tactics and never being able to develop a system

or feel to your brand when you go to my Instagram page there's an obvious feel other people that are posting memes and then when you slide to the Carousel and there's a video right now there's nothing there you're not really creating anything it just shows that you're hopping on the bandwagon so the first traffic mechanism to get eyes on your content and profile so you can actually grow is replies this is the most obvious one that everyone does and everyone tells you to do because it's low hanging fruit and you have to do it the

the when you comment under somebody's post there are people that go and read the comments of that post and if your comment captures holds and delivers value on attention to the point where they click on your profile see what you do and follow you that's how you can start to gain followers but there are a few things that people miss here one is that boring content doesn't make people read the replies I see people reply to boring posts all day long and get a few Impressions on their replies then they wonder what went wrong think

about this if you if you like a a tweet can get 10 billion likes and only 100 people go into the replies because there's nothing sparking controversy or conversation so they're not going to go into the replies you can reply to high engaging tweets all day but since you can't think deeper and you don't understand social media you're not going to grow and then you're going to be like okay what's happening like I'm doing what Dan told me to do and nothing's happening number two is that boring replies don't make people click on your profile

stop repeating what was said in the original post talk about yourself tell people how you've experienced the same thing in your life talking about yourself leads to the most profile clicks number three is small accounts get fewer Impressions overall it's good to reply and network with Accounts at your size but don't think it will help you grow by much that's fine you should still do it just be sure you are replying to the bigger accounts with interesting content now not only does replies help you increase your followers just Spam replies go reply to everyone you

need to get your name in people's Mouse you need to get your name known over the course of months this isn't a one-day thing where you're going to gain $100 followers this is compounding nature where I see someone in the replies multiple times over the course of a month and I'm like oh there's that guy again there's that guy again maybe I should DM him maybe I should follow him maybe oh he's replying to this other guy that I really like too oh and then the creators actually start to notice you if they spend time

in the replies and things just get better when you reply with a personal story so people trust you more so traffic mechanism number two is quote posts quote posts are when someone reposts your content with some form of commentary so on X this is obvious the feature is called repost or quote post and it it takes their post it gives you somewhere to type above it and then you write something you write a tweet that's engaging that captures holds delivers value on attention and not only does the Creator see that and can possibly retweet it

which is or repost it which is traffic to your profile and the thing here is it's it's the same on Instagram where someone can share your post to their story or you can share their post to your story with commentary and tag them so they see it but the thing here is is like you think you can just post something and be like oh this is great there there's no reason for them to repost it and even if they do just for validation to show that they know what they're talking about to Their audience other

people aren't going to click on your profile it's boring people aren't going to read it there's nothing of value there again talk about yourself learn how to write persuasive content and do not not write persuasive content in every single situation you're in on social media I don't care if you're in the DMs I don't care if you're writing your own post I don't care if you're in the replies I don't care if you're in a quot post I don't care if you're in an email I don't care if you're in a YouTube video I don't

care if you're [ __ ] anywhere be persuasive at any given moment you have to transfer your Consciousness to your reader and understand are they going to read this are they going to continue reading this are they going to click off now there are nuances with all of these this is why I say test them all over the course of 6 to 12 months because this one is more like a numbers game and luck because if you're aiming so big with someone you're trying to repost quote post someone on X with 500,000 followers they're probably

not going to see it and if they do it's just by dumb luck and then they may retweet it but you have to be very conscious of what you're doing on social media here if you're going to do some quote posts make sure it's targeted and actually worth your time so the third traffic mechanism for growing on social media is reposts so this is obvious it's just repost on X or share on YouTube or share on Facebook or repost on Tik Tok I don't know how it goes or on uh Instagram it's like you can

repost the actual post to your page but it's usually just sharing to your story and the thing here is is that your content has to be good enough and sharable enough for people to share to their feed what does that mean one they have to identify or resonate with what you're actually posting so you need to think when you're actually writing are people going to retweet this or repost this and why why would I repost this why do you repost things self-awareness here when I repost something it's usually because I want my audience to see

what it is that I agree with or resonate with right so if I'm just reading a post I'm not going to share it to my feed because my friends are going to see it right someone's not going to retweet you if they don't want their friends to see what they like so that's the thing is you have to just pay attention here to what you're writing to make sure it's relatable and it catches and holds attention and it's something that they want to spread it's something they want to identify with or be known for so

always think before hitting post will people share it why should they share it do I identify with anything I'm saying is it polarizing enough to spark discussion and get comments and boost engagement further the fourth traffic mechanism is just manual DMS this one is more difficult and slow but I highly recommend networking in general to help grow your account that's also a strategy to get reposts and other things of that nature we'll talk about that in a bit but you can also go watch the non- needy networking process video and of course like DMS work

best when you're not a corporate robot like most people are on LinkedIn nobody wants to receive a message like hey great to connect I love your stuff we should have a virtual coffee and talk about the complexity of Zap your automations to enhance the overall experience of your loyal email subscribers so that you can build an incredible digital presence you can make friends online to the point where they're happy to just share whatever you you ask them to share and another thing here is that like I'm just teaching I'm teaching this as a traffic mechanism

where like you can do lead generation in the DMS for your products or services but obviously there's diminishing returns there where your effort is much better spent when you're selling a high ticket service when you're doing cold Outreach because that's a lot of time invested and the the payoff is a lot better where if I can sell a $2,500 service with a decent amount of DMS it's going to take a while that's better than me sending that same amount of DMS to sell like a $150 product and it's obviously better than me sending the same

amount of DMS for one impression on my post if I treat my post as my offer in the DMS because technically a post is an offer that and the conversion the conversion of that offer is engagement but you get the point so now let's get into how to actually control your growth on any platform if you are smart you can use the traffic mechanisms that we just discussed in a creative way to control your growth those are literally the only tools that you can use to grow your following if you want actual followers right so

step one to controlling how you grow is understanding short form to long form this is like the main teaching of 2hour writer and how I teach to start long form or even with a book like me writing and outlining the book shaped every single newsletter I wrote shaped every single tweet I wrote etc etc but short form platforms like X or Instagram or LinkedIn are inherent cently more easier to grow at least at the start than something like YouTube or podcast or medium that require some search engine optimization and just a slow buildup over time

uh like on YouTube I don't think people are going to really care about you until you have at least 50 videos same goes with a podcast and the search engine for a podcast is just absolute trash so instead my strategy was always this I failed at YouTube a while ago like after the digital art stuff and once I got on X or Twitter and started writing it kind of just made sense it's like okay this is a bit easier to grow I'm more in control of the traffic mechanisms here why don't I build here and

then transfer my audience over to YouTube podcast Etc so I get eyes on that content eyes again in your audience's eyes and so this is a route that actually makes sense one for people that just don't have the resources or equipment or speaking skills or whatever to start YouTube and actually grow right now you can practice that on the side while you get good at writing and actually grow an account and while I said short form isn't as potent as long form because it doesn't hold as much attention that doesn't mean that you neglect the

benefits of a short form so number two for taking control of your social media growth is curation quotes and remixing DJs and producers grow by remixing popular songs so they can steal the traffic from that popular song and so you may see this on Instagram a bit I see it all the time where a DJ will remix a popular song like how Crank That remixed uh I forget what song by Taylor Swift and it just went viral and it brought a lot of traffic to him because he was banking off of the back of Taylor

Swift's Authority you see this on YouTube as well when people make a video about someone else who is popular they're taking the traffic of people that are going to watch that specific person or in a podcast this is why people bring big guests on a podcast so they can grow that audience and this was also a similar case when I was doing digital art I could take their image remix it post it tag them they share it I leverage Their audience and grow that's a repost or a quote post or however they decide to share

it traffic mechanism so the same is true for writers as well you can quote them in a thread or newsletter use their ideas in your longer post to illustrate a point then DM them the post saying that you mention them they may repost it without you asking two is to commentate on their content similar to how YouTubers make reaction videos to leverage the traffic that the larger Creator is getting third you can get people on a podcast because people just love getting on podcasts this is how you can get exposed to a larger Creator's audience

they will share the podcast to have their audience watch or listen there are a lot more benefits to starting a podcast than just becoming a podcaster you can use it as a way to network and meet bigger people that you can befriend and actually get to know on the podcast and then you have that connection with them and can ask them for something in the future it's not just about like growing the podcast that's what I did when I had a guest podcast two years ago the fourth is to talk about their ideas and credit

them a simple post where you say the best idea I've seen this week then go on to explain how it impacted you and credit the original author they could share you they could comment they could do whatever that will get eyes on that content and this also stresses the importance of long form and short form together because for some of these it's difficult to just do in a post obviously in a podcast you can't but even in like a newsletter sharing someone's quote and slowly helping other people spread their name so they'll help you spread

your name the third strategy for controlling your growth is paid growth and this is where it gets very touchy people who are quote unquote super authentic and moral and Noble who also have zero experience with social media love to say how authentic and moral they are for not using paid growth strategies I've observed these people over the years and four years down the road they've either not grown at all or lost followers people don't like like bitter complainers who stop focusing on providing value and pushing a more holistic worldview now here I'm not talking about

running ads to gain followers that's the worst thing you can do and I see people losing hundreds of followers a day because they did that on Twitter or Instagram or wherever it is you're just don't do anything that requires something or someone else to tell people to follow you just get eyes on your content that's all I'm talking about here I'm also not talking about Instagram shoutouts where people post you to the the page and you do all this stupid [ __ ] like oh I like a stupid viral thing where you're like I started

in Amazon FBA company and grew to a million dollars in 5 seconds and then and then the caption is just like follow account follow account follow account follow account it's like that doesn't work I've seen it time and time again it does not [ __ ] work four loyal followers that is I've some I've seen some people have success with it for like quick churn and burn clients but you're not nurturing the audience you're not capturing the attention you're not allowing people to follow you because they want to follow you you're not nurturing the audience

and holding more attention over time you're not building trust what I'm talking about is a truly authentic post one that you would normally write and using a bit of money to get it in front of other people's eyes good content is obviously a prerequisite here because the common thing is like oh my gosh like you you're only growing because because you paid for growth and like I don't do this anymore more I tried it at the beginning and it works because my content was good but that's the thing is like if you have crappy content

someone reposting you like it it's not going to do you much good like to me this is a better way of doing paid ads where you're just letting people follow you this is a 10 times better way than doing paid ads like I truly don't get the people that like talk [ __ ] about this strategy and then they go and run paid ads and have to use all of these like sleazy direct response principles it's like think about it like this right I write a piece of content I pay someone that I know that

I normally wouldn't have been able to get a hold of they offer it as a service I go I pay them one I get to network with that bigger person I ask hey can you help me I I want to leverage your audience something like that not that direct but then they repost my content they don't tell people to follow me they don't do anything they just repost it there's no ad there's no sponsored [ __ ] thing there that turns people off people that like the post like the post people that want to follow

they follow over time I nurture them in my audience then eventually if they want to buy a product or service they can to me that's 10 times more authentic than literally any other kind of paid growth and the other thing here is that just reality is Harsh large accounts are busy and probably won't do this AKA they won't share you unless you pay them because they need a filter if they're getting hundreds of DMS a day they're not going to spend 24 hours a day responding to DMS they they need something they have other things

to do that led to those DMS you need to offer payment for them to pay attention to you if you don't like that don't start a business if you don't start a business enjoy the other side which is 10 times more corrupt this isn't unfair it's just reality and you don't have the mind or experience to understand that so A few things that you can do with this strategy is you can ask them to repost you it's just as simple as reposting or sharing to the story again no caption no asking to follow you or

you can ask them to reply to you because again people get so up in arms about what is the best strategy based on the current algorithm or repost better or replies better or whatever better if you think replies are better then ask them to reply to you for however much money instead of reposting you and this really only works on a platform like Twitter or X like on Instagram the replies don't boost you on the other person's feed on X if someone replies to you their followers still see so just DM them ask them if

they help with growing your brand and then take the conversation further and see what they offer in terms of who I don't know figure it out test it waste a bit of money and I've I've heard so many objections about this strategy but like the other thing is if you think it's fine for advertisers to promote a product randomly in your face then I don't see why you shouldn't think it's fine for creators to accept money to share content that you'll probably like without you asking to buy anything that's the other thing is that the

content that people share isn't so position in directly trying to sell you on something than an ad that already pops up randomly on your feet like oh no something pops up random randomly on my feed that I may like and I did oh no I didn't know that someone was paid to share it now again we're getting touchier is strategy number four to Growing is a mastermind harsh truth every Creator you know is in a group chat with other creators they talk strategy and have fun building businesses together they also share each other's posts and

help them grow they use the traffic mechanisms to create a strategy they can bake into their routine some groups comment on each other's posts each morning others repost the posts that they share in the group most of all they form a tribe and start to identify as a part of a group you can notice that there are tribes of 5 to 10 creators that all talk to each other online this is why so the other thing here is that people call these engagement groups they call them whatever I like to call them a mastermind because

that is a pattern in reality is that shared minds work better than a singular mind they can build better together they can grow Better Together etc etc Napoleon Hill I believe I think that was him had the concept of a mastermind which is just a shared mind working towards a singular goal you don't have to think of these as just superficial transactions of sharing each other's content you can make it deeper than that you can actually meet people that become lifelong friends you don't have to go about this alone and just swear off anything that

you may think is authentic because your mind is so closed and [ __ ] narrow sorry for getting heated I've I've been doing this for 3 to four years I've seen every objection in the book and it's frankly very annoying so the thing with this is yes you're going to have to DM people yes you're you're going to have to develop some social skills yes you're going to have to disidentify with your misinterpretation of what an introvert is so that you can actually achieve something great in your future another thing is that this is a

long-term game like you're allowed to leave groups when you don't feel it's right if it is that superficial transaction of oh you share this post I'll share this post and you don't care about anyone in there then yeah leave go and form a new one like iterate on everything in business and last thing is that you will not see insane results in less than a year and even if you do it's wise to not think that you will like that expectation most of the time won't match with reality come time and it's not going to

feel good so don't hold that expectation that's it for this one I hope this actually helped uh I don't apologize for being a bit harsh but that's the reality of the social media game you either learn to play or you don't and the other thing here is that like none of this ever in my entire social media career has seemed like as dark or inauthentic as people make it seem like if someone makes a video about like oh here's what influencers do to XYZ and they just frame it as the most evil thing in the

world it it's not like that it's just reality it's a great thing it it's it's a really good thing it's actually changed my life it's changed who I'm building a business with right now almost everything in my life clearly over the the past 4 years would not have been possible without any of this and the people's lives not to sound like narcissistic or self-rising here again but like the people's lives that have changed they wouldn't have been changed like without these strategies or without knowing this so even if some may even if you don't have

the ideas to connect to understand that these things aren't unethical in the grand scheme of things like this this is what you have to do to grow it it's like if you don't have the authority of someone who already has all of the eyes if you're just starting out and you're using social media as a beginner to build your Authority this is what you're going to have to do lastly I talk about all of this really in the art of focus I talk about everything that I talked about in my videos uh so Link in

the description to get the keepsake box again it comes with a really fancy planner so you can get that inside the box that's it peace