EP 106: Peter Kell - How Mastering VSL's Made Me $40M In 12 Months

it's about creating the most amazing life you could ever imagine like if you could wave a magic wand and just create the most best case scenario for you in your life what would that look like so the first thing we do is before deep diving into your business is I just Deep dive into you really hard right super super hard into you super die like we're going deep I'm doing a lot of subconscious work rewiring [Music] welcome to seven figure entrepreneur podcast the number one podcast for you behind the scenes with real online earners no

fake gurus here and today we have the wonderful Peter kelp with a beautiful background putting us all the shame there uh we also have Tyler here his his background previous to this looked like a children's room but now it looks quite acceptable he's traveling so you can't be too hard on them and uh as you know I'm Gabriel Ansel and this is gonna be a cool one man Peter Kell I have heard about this guy from a few people actually and I watch his YouTubes here and there even though he did them very sporadically for

a while there might always check in whenever he dropped a new one because he was always dropping nuggets and I figured this is a good guy to have on here and he just dropped a really cool product on vsls and I feel like we all need to learn some vsl stuff or some video stuff even if you're running Facebook ads and you're just doing like short lead gen ads it may not be vsl style stuff but he's got some good video tips for you I'm sure so there you go thanks guys thanks for having me

I appreciate that that's awesome yeah it's so great to be here where are you physically at right now because that background is beautiful yeah so I'm in uh I'm in Laguna Beach California just I flew in from Dubai I've been traveling for the last like two years living out a suitcase I sold my skincare brand about two years ago and just sold my cars moved everything into storage unit and just been like traveling abroad and trying to finally like settle down so I'm just hanging out and going out for the next you know two weeks

until my Airbnb is up and then I gotta go find a new place to live life could be worse yeah how do you find like productivity when you're traveling like that are you pretty pretty disciplined and good with yourself uh I'm in a very hardcore right I'm super hardcore with everything right I take I take my high score super seriously and I take the project super seriously and uh I just say no like we took a trip through uh Milan where we did a lot of shopping and took a train to Paris and I was

in Paris for three days did not see one thing right did not see if you just get somewhere like there's always something somewhere I just cannot go out I can't see this I get it there's this there's always something so you just gotta like eventually pull a rip cord on you just definitely say no and it depends you know I'm in like hardcore we just launched a new business we just pivoted from uh into this new course creation mode so we're in like hardcore you know Grind Mode which is let's do it awesome man I

definitely want to dip into that but uh if you don't mind dude how did you even get into this crazy world of online advertising yeah I mean yo it started for me 11 years ago I was a d student skateboarder and then I realized my dreams of you know doing what I loved being a skateboarder was going to have me sleeping on my friend's floors the next rest of my life so I gave up on the dream you know and just moved into my parents basement in the middle of the woods and butt middle of

nowhere a place called Lake Arrowhead it was 45 minutes away from the closest bar with any girls you know let me for some other dude like I was just trapped in this basement in the middle of nowhere my car didn't work and I couldn't even get a job there I'd be stuck there forever right so I just like sunk into this really deep depression because I was 21 years old and I just felt like this important part of my life was being sucked away and my soul was just being evaporated like uh and how do

you know why his vsl's converter like yeah it was painful it was it was this is the real thing it was really painful and my dad thankfully he had this small like internet he had a small like website design company and uh he saw this kind of pain that he was in and he was like addicted to buying those like Warrior Forum courses you know how to make money for seven dollars he was like the guy buying those right yeah he would like send them to me in the basement and like have me like go

through these things and and one day like I just come across this sales page right for like an MLM I don't know he sent it to me and it was like Hey man do you feel like a loser you live in your parents basement and wish you could you know make money on the with on a laptop with your feet in the sand living in the Caribbean dating hot Swedish models making fifty thousand dollars every two weeks being a millionaire I was like yeah you know and it was it was more than just that though

because it was like yes because the the first one part of my 20s were so miserably painful that I realized like you know if I can make this happen it becomes a young Supercar guy by the time I was 27 that would make it worth it I'm okay with sacrificing my 20s for Rich Pete in my later 20s yeah down for that right so uh that started obviously that's a good perspective to look at it man I feel like some people sometimes they just don't put enough into it no they really don't and a lot

of the times like guys my age today the guys who are a little bit behind they all focused on having like as much fun as they could have when they were in their 20s right versus like sacrificing the 20s taking Adderall and reading books all day at the library and then just starting companies you know I failed seven companies in a row until I finally learned the lesson which is getting your ass in the right seat on the right bus that was the lesson that was the first big lesson that really you know that was

like step four years of failed companies just to figure that one thing out yeah well so what was that like did you start working with someone was it something you figured out what was the transition yeah well it was just like you know the biggest mistake I'm making in business is actually starting my own business you know believe it or not actually I'm terrible at this whole thing and I don't have any money and you you get more clear on the skill set you need to learn to transform your life and for me that became

media buying was it right I liked affiliate marketing but I didn't have a credit card or any money to spend so I couldn't even practice the game I couldn't even play the game so I finally pivoted to this idea like you know I need to get a media a job as a media buyer who can I work with who can give me a credit card and I can start playing the game so I called up like a local affiliate Network in Las Vegas where I was living and he gave me a job and that was

the first it was I was in the right seat in like a more of a mediocre bus it wasn't the right kind of bus but I was finally able to play the game by spending money in like that was the kickstarter that's awesome very cool do you remember what your first campaign was that just like you're like oh wow I'm on to something yeah dude I have I'll never forget it I mean this was the first a real day it was uh my boss was pissed at me right because I had been two months losing

money right trying to figure out can't get it to work I'm advertising on this website called redirect.com this like native email you know tool by this guy named Scott Richter and my boss knew the owner so he calls him up he's like hey man my media buyer keeps losing all this money on your stupid ad platform how do we make money off this hold on for a second and then he comes back he's like hey dude there's this guy spending like 700 a day doing this like nootropic campaign selling brain supplements here's his landing page

here's his ad right now and it works I couldn't believe it it just started working and that was the second lesson that I learned was oh my God I know nothing swiping I need to do nothing but swipish and that's all yeah that one is like swipe avatarials and sales pages and ads and everything yeah that was my first campaign yeah Scott Richter that's such a throwback name man that's a throwback name yeah that's amazing rip and run r d love it has anyone heard from Scott in a few years because I certainly haven't I

bet you he's still doing stuff though you're doing gambling he's he's in the game is he yeah organic gambling I think he has a gambling app now he's got a big YouTube channel where he's gambling live spending a lot of money did you guys ever see that video of him on like date night or or whatever of him getting like the email spammer there's this new story that came out on him where they're interviewing him he's kind of trolling and he's just talking about how like you know men need their viagra pills and he's like

giving a duty by sending 10 bazillion emails out at viagra pills to everybody no I never saw hilarious it's like sounds like the Scott I know it's so legit it's so funny but it's so it's what a legendary character too funny man um what was the biggest campaign you kind of grew with your media buy skills yeah so uh my first vsl was really my first six figure day my first figure day came from a vsl selling put insoles we got into e-commerce serious put in souls put in fulls yeah Jesus that was a pressure

point ones right yeah with a little with a little with the little buttons on the bottom to like help you acupuncture points or whatever relief back pain and uh no this was like because we started getting into rewriting advertorials and then one day I saw this like slideshow video and I was like I wonder if I can just put my advertial into a slideshow kind of format and that that would kind of work and my cpms dropped and the ROI went up a little bit and I was like holy I think this is a vsl

right I think that's what it is we're running it directly as the ad there's no like click it's just video and Facebook and it started out really short like I was just testing stuff you know I was like this it didn't work very well at the beginning and then me I had another media buyer friend named Dennis and we would just constantly make variation after variation until finally the ROI really started picking up a lot and we we started scaling pretty hardcore because I had my mentors by then who taught me how to scale like

nuclear really easy and they had a limited budget the big thing happened when one day we spent 72 Grand on Facebook and did 70 000 in affiliate sales so I had just lost two thousand dollars that day but there's money flying around everywhere like crazy you know so I was like holy if I could just boost the ROI by 10 on this stupid campaign we will go absolutely nuclear that is Lambo money I am 27. yeah like who do I know that knows via sells and I'm like oh my God John Benson this is the

guy who invented the dsls I studied him years before I go on his website he's like oh taking one new student like oh my God like sign me up so I get on a college out Benson he looks at my script and he looks back at me and then he looks back at the script and he just yells at me he doesn't write anything but he's just like bro do this do this quick with that do this do this do that do this do that and I go back and I rewrite it and the campaign

just takes off right the next weekend we pass our first hundred thousand dollar Revenue day the weekend after that we spent 140 Grand on Facebook and did two hundred thousand dollars in affiliate sales yes right it was and then it was the next day was like another mid six figure day right and I became absolutely obsessed with BSL after that like I could imagine because you're just like 80 20 rule of the 80 20 with media buying if you just upload a good video it works right there is no media buying when the ad is

good right you just scale it yeah that's still the case today right it's still the case today so I became obsessed with just how do I this is the skill I have to master this was like six and a half seven years ago by the way a long time ago guys so I have been doing vsls every single day since then right I I called back John Benson I was like yo bro we need to keep working together this is really profitable we partner for the next year and for the next eight months he like

we do all these campaigns together he owns my skills that I learned all these tips and tricks and secrets and get clarity on exactly how to do the game eventually we got sick of like people ripping our bsls like after about a year we had a flood of people ripping our stuff by now all the Affiliates knew we would just make a video and run it out right yeah buying a house so I had four media buyers four video editors a full-time copywriter in Benson right all we did was make bsls for Facebook ads as

an affiliate and we ran Matrix Matrix Network we ran through jumbleberry we ran through we didn't do much giddy up but we did a lot of uh the verb offers I mean we ran through all the e-com affiliate products until eventually we just kind of ran out of them and then we decided to Pivot to doing exclusive offers we were looking around for private deals so that Affiliates wouldn't rip us eventually we practiced skin care campaign we blow it up the guy's like no we want to take the Facebook account back so he tells us

to shut it down even though we're doing like 30 grand a day so we're like it let's start a skincare brand right so that was so we moved from affiliate to Brand owner and I was like if I'm going to do a brand I'm going to do this legit if I'm going to do a full BSL because I by now I always wanted to do my first full-on high production vsl with like a full camera setup crew right now so like if this I couldn't have been more excited this was like one of my most

excited moments of like finally we're gonna pull the trigger I found a business partner who knew how to do fulfillment and Manufacturing and all that stuff so we could get the products made that we wanted to get made emailed every dermatologist in the city we were working in shot the BSL put it together two months later the products were delivered watch that thing and it would nuclear right completely without the gate right out of the gate bro because 30 grand a day on slideshow videos right yeah so we did full video shoot professional thing we

had the angle down we we were doing 100 Grand a day almost instantly wow well instantly we did four million by our third month what we did 100 grand day every single day for eight months in a row over 100 insane right or the uh profit margins bro it was it was phenomenal like one month we spent two million and we get four million back you know no way on that bro 30 of that goes to cost and then Kaboom right yo what's up do you guys do anything with the data on the back end

or do you just kind of like let that slip by or how did that work out my business partner is a killer right he was a killer when we were working together and he is he's a rock solid guy so he just is building a real brand right this is the golden hippo play when you you build a portfolio with Brands and then private Equity companies want to buy this because it's a bunch of different brands that are all like kind of intertwined so yeah filled out this portfolio of skin care companies and uh and

just blaze the trail on new unique mechanisms so if this company is about like this toxic protein and then this company is about plant-based stem cells and this company is about topical based prebiotics and probiotics so it's all skin care but it's all different niches in each one and yeah who knows you can cross-sell between companies and then also private Equity companies like to uh and I love that that's so smart that's awesome that's genius yeah 40 million first 12 months insane how's that you guys sold that yeah and then I sold that and then

I sold my stake in the whole thing and when traveling around the world that was it who'd you guys sell it to if you don't mind me asking I sold it to my business partner we kind of had an internal a little bit dispute on the directions that we wanted to go on yeah and that kind of like made me not as inspired and then that's just what happened we ended up coming up with a deal and like just splitting ways and letting him take the whole thing amazing he's still running to this day they

still crank into this game bro I mean it's it's a lesson for me because I mean the guy definitely made out with a better move like I had a I had a big stack of cash right drop on my desk which is pretty dope this guy had a big exit in his past so most of these deals typically aren't able to happen between Founders that's why you want to get a rich business partner so that feels like this could happen yeah yeah but I mean that brand I'm pretty sure did at least you know back

to back to back you know mid eight figures right so that any company doing back to back to back midday figures is worth a whole lot yeah that's not interesting well I think I want to touch on quick is like I don't know if you you caught on to it but you always seem to find someone who knows more than you in the current point that you're stuck in in your career which is such a huge thing and I don't know if people are heard that or gone on to that but I think that's really

valuable to point out man and if you could elaborate more on that that'd be great yeah I mean like if the best thing you could ever ask for if you're trying to manifest something is a business partner who's also a mentor right I'm always looking for somebody who's better than me that wants to work with me good right that's the whole thing like typically like today the guy better have like Jets or a nine-figure exit or something like that you know I mean that's you just have to work with you have to work with someone

who's leveling up I'm 32 years old I cannot not have a mentor in my life for sure something is going to level me up and like just like just looks at me and just tells yells a bit like just has clear obvious wisdom on which way I should go and just knows how to just slap me in the face right that's like why would you not want something that's that's how I like to grow right and it's it's hard but so valuable is that why you started working with Wes Watson 100 yeah I love that

guy love that guy so I just hired I just hired him as like I was like this guy is pressuring I hire him as my fitness stuff I transfer a lot of my fitness stuff and then um he was doing business coaching right he was doing business coaching and I'm like it I'll hire this guy like I don't know what he's gonna tell me right guys oh I had just finished up my mind Valley streak so I ended up partnering with Mindvalley and like blazing the whole trail with them on vsls yeah it was really

cool I had an interesting experience because we made we made 32 bsls last year for my ballot right like full-on 30 minute long productions for this company who I think is one of the coolest companies in the world and I was lucky enough one day to have one of them become the number one video on vidtow for videos longer than 10 minutes or video because BSL became the best vsl in the world might I think it might still be the best in the world right now but yeah which product was that it says Selva ultramine

Jose Silva Ultra Mine by Mindvalley I've bought that did you buy that yeah yeah I totally bought that I'm like this is amazing how do I not buy this thanks bro I've been working hard to figure out how to do that wasn't like his assistant or whatever she won all these contests Ellen Hansel when all these lottery tickets man I literally sent that to all my media buyers I'm like you guys got to watch this this is unreal yeah that was a good one yeah that one worked real well yeah so that looked really cool

right and I had this cool moment you know I was actually really funny I was watching this I was watching The Machine Gun Kelly documentary and there's this moment where he his album becomes number one in the world and I was like man that used to be my goal forever I always wanted to have the number one BSL in the world I mean all I do is the SLS I can't do for yourself all day long and not be the best in the world what a waste am I took in like what am I doing

yeah and then literally by the end of that thought I get a text from the vidtow team yo your BSL is number one in the world right now wow oh my God that's insane like literally the same thing yeah it was really it was really a really fun experience but something else happened right very shortly after that I see this quote and it was something around the lines of like yo the master is not the one who's the best in the world like the master is the one who creates the most Masters and I was

like I was like oh God damn you know start over again I think there's another level to this whole thing I want to go to another level right which was funny because you know my mentor Jason Jason a he's the guru killer he's anti-guru and he told me I never make a course ever in the world that's all he said was to be the best in the world so when I heard this quote I was like I had all this conflict right I don't know what to do because that's saying is when the ROI goes

down the guru course goes up right what's your campaign that's when you make a course right totally yeah uh so I called up Jason I was like dude I think I want to make a course this campaign's like number one in the world and I and I want to like help other people experience like the life-changing magic of bsls and he's like yeah bro do it I don't know why you're on the course already am I just like backpedaled on me years of indoctrination after years right years I just saw a video actually the other

day of me I was going through some old photos for this website we're building out and I see this video it's my first hundred thousand dollar a day on refreshing my campaign I just posted it on my YouTube channel at Peter Kell it's my first reaction I'm like Hunter dad oh my God don't even have the Guru course yeah and anyway so that was super funny and uh so that was so now you have a course so now I wrapped it up the West I'm like okay let me talk to Wes Wes yells at me

you got to do coaching I'm like okay I do I reached out on my Instagram anyone want to do coaching I make it like like 20 grand for four phone calls because I'm like kind of introverted I really like talking to people so it's like this this battle and then I sell 28 hours in two days you know people trying to get coaching from me because I built up this reputation wow pause the coaching I'm like I need to stop this too many people right I talk to everybody and I'm like okay I gotta find

a way to like automate one-on-one coaching you know I think I need like an approach this is really cool because you did a one call with him and he brings you up to speed on the system and then he does group coaching with you right knowing oh that makes a lot of sense like so I think I just need to like make an eight-hour training program on vsls to get someone up to speed and then I do what's called the greatest campaign in your life group coaching calls right the business Elite Mastery which is basically

where now that you're up to speed I get on a weekly group call with everybody and we help everybody make the biggest campaigns of their entire life that's kind of the goal so my I'm looking at what you've got going on and I'm like dude this dude this dude that scale this do this show me your scripts show me everything everybody's working together cool badass Community dude I love it man what kind of people do you have on there bro I got I got there's an eight-figure guy named Todd lamb who's flying around helicopters just

gave me a testimony Todd Lamb's one of our good friends man he's like bro hear what okay just when you gotta be a cell making 40 million a year I I'm flying helicopters over Canadian glaciers like landing on balls he's like sign up to Peter's course you know like that's on dude Todd was on this podcast before actually yeah I love Todd yeah yeah he's a local boy to me so he's in there learning trying to take it to the next level you know there's dude the levels out here are insane even for guys crushing

number one ClickBank the next level after your number one ClickBank is like I just saw this other AD by Steve Harvey I don't know if you saw but Steve Harvey partnered with one of these new golden hippo companies and they have this monster BSL that just came out and uh there's so many huge eight nine figure plays you can take in the Ecom world and I'm here to like inspire people to like show them how to get authority figures show them how to get the script show them how to do the production keep the faith

while it's going because it's easy for the Vapes to dip and get some no no in the head so it's like I'm there to keep you like keep you up right keep you take you to the M that's what we do here yeah dude that's badass yeah that's freaking awesome man that's gonna be an experience for you too just to see like what everyone's doing kind of get insights on their campaigns and their businesses as a whole that I two days ago I had this guy he's like it is long for BSL you're like I'm

selling like a 11 000 like coaching program it's like we spent fifteen hundred dollars and did thirty thousand dollars in sales is that good amazing does he have the whole thing automated or is it like it's automated vsl going to a call book a call that's wild and I'm just thinking that I'm like he's like he's a little like distracted he's like spending 300 a day so this is like spread out over time I'm like bro scale the campaign dude right number one rule I mean he's like spending too much like in his own head

about this King I'm like dude just he told me he's like I just want to get back to like 10 million a year which is what I used to have before everything collapsed I was like about 10 million a year we're not in this world getting back to who we used to be we're here to make our old self look like we're running lemonade stands okay double high score get the out of this group right 20 million is what you're going for yeah I'm calling you a group coaching program man I just I don't know

it's fun I'm like uh I love it that's awesome I had to read a lot of positivity books in my parents basement you know and that kind of stuff yeah fair enough yeah so they Focus right now it's going all in on the BSL side of things yeah yeah definitely so I am focused on um organic also so I'm doing a lot more YouTube my YouTube is there's a lot more content coming out I'm putting out a new TV show called The vsl Flow show where I help you break down the easiest ways all the

biggest campaigns on the internet right I'm spying for you and breaking down the biggest vsl so that it's so easy for you to reverse engineer this thing right now you can see exactly how it's done you see the shot list you just get like this action plan right like this is exactly what I need to do to make a campaign just like this that has the potential to be the biggest campaign I've ever had but that's all you can really ask for is the potential because you can't really control anything else yeah no doubt without

uh without giving away too much of your course man would you mind dropping some some nuggets on all the listeners yeah so it's a full-on breakdown I mean the first thing that we do because it's not really about bsls right it's about creating the most amazing life you could ever imagine like if you could wave a magic wand and just create the most best case scenario for you in your life what would that look like so the first thing we do is before deep diving into your business is I just Deep dive into you really

hard right super super hard into you super die like we're going deep I'm doing a lot of subconscious work rewiring I learned this manifestation technique by Neville Goddard so one of the things we do is we get super clear about his life and then I walk you through a visualization exercise where you know I take you into this house and all your friends are inside this house and you have the best news to share for them you know you're so excited to share and everyone's just waiting for you and you walk in the house everyone's

cheering they're so proud of you and like essentially you tell them the greatest thing that's ever happened in your whole business right you're visualizing the best day of your entire business life right if you get if you can rap 30 years of your business experience into the Highlight best day of your life maybe it's when the money landed right probably when the money landed right it's probably when they hit the account right for whatever happened right and you're going to share your family all the that happened and you want to go talk to him about

all the things you're going to do for them and all the things you're going to do in general and they're super proud of you so I'll walk you through a really emotional that is super important right it's so important so that image needs to be ingrained deep into your subconscious mind to plant the seeds you know because if you want to change the fruits you got to change the roots and we got to plant those roots you got to plant that seed one of my favorite quotes is uh action is the bridge between your inner

world and your outer world so all hitting the gas does and all taking action does is just like watering a plant you know it's just going to like grow whatever you plant it so step one we plant dog right plant dope yes one right and then we go into like the BSL strategy because like if you're doing Affiliates there's no point of going hardcore in BSL as if you're selling somebody else's stuff right because you can just get ripped off there's no point in doing this if you're a dropkicker and you're selling shitty stuff that

you don't have the basic you know 3pl get your product shipped in three to four days kind of stuff experience and uh so we make sure you're playing the right game because most guys are just aren't even right in the right game right they're not even in the right game so we make sure we get the right seat and the right bus I talk about you know like how to turn around companies which is the same game I did with Mindvalley because you can either build a brand and sell it or you can come in

for equity and blow it up get the equity and there you go exit awesome teaching people about exits and how to really capitalize on the skill set I think a lot of times people take our skill set for granted especially like us yeah and we don't realize how we impact businesses oh my God it's a greatest skill set on the planet Affiliates have a greatest skill set any media buyers have the greatest skill to sell on the planet it's phenomenal copywriters can't touch media buyers copyrighters none of my copywriters like as much as I love

everybody right I bet that's their world class they don't touch the media buyers because they just don't have the like data experience of looking at the data campaigns negative campaigns positive right because one of the big parts of these cells is like going into the data looking at the variation this variation worked that variation's got a better hook it costs for three second view like optimizing and creating the campaign that's going to really scale they don't have that as much just because they're looking at Word documents all day long so buyers really have a really

big Advantage because it's you you're creating a campaign everything we do is not even about building a business stop making a campaign right every decision revolves around the Facebook campaign that's it that's it right doesn't it that's funny very cool yeah you know another thing like our skill set what's so interesting about it's like you know people will hesitate over starting a new business I mean everyone not just only in our world I feel like when you get into the affiliate world you start a new business almost every week because week it's Auto the next

week it's Roofing and so on and so on right and then you kind of dial down you get good at a few and you kind of focus on those but like our ability is to start something new it's just like this and the amount of successful repeats we have is is similar I I feel like that's super undervalued too especially when you take the skills and you apply it to like you know companies that we kind of work with we try to find like we try to take our skills and apply it where no one's

even looking no one's even focused on it where there's really no competition man it's a lot of fun doing that man because you can really raise some eyebrows but uh overall again like we're just so undervalued at what we do at least the way we approach it mentally a lot of ways yeah absolutely most of the guys that came in knowing that they weren't going to do this particular thing forever so most guys were just like they kind of came in like I was gonna pivot one day but they just never did yeah yeah we're

here to like get them in the right seat and get them pointed in the right direction you know right West races yeah what's after that that's a lot of stuff I mean there's that's just that's like just not even module two right yeah yeah but I mean it's so foundational right because already you're helping them play in a different game where they're not worried about people ripping off their stuff their stuff and running with it yeah yeah yeah one of one of the really interesting opportunities actually is doing bsls for crypto companies right now I

sold a documentary for a company called million million.com and uh like for a hundred fifty thousand dollars 125k in tokens right in straight tokens right so I just got this football flying through the air that could go nowhere right or it could be 100x on the whole thing you know so yeah and like these crypto companies have no idea how to like communicate what they got going on so if you can come help make them a video that really that is for the community to share to each other because they can't even talk about what

this thing is so you make a video for the community and everybody shares it valuable stuff for these these companies you're holding and you selling that one well that one actually forced to hold yeah so that one's drifted record in the next three years yeah two Fran for you praying for you hopefully it goes up one thing you know I've had so many close calls in crypto where it was so close to being amazingly successful unfortunately it's taken my millionaire status twice for me so yeah it's too hard trying to get stuff from it it

keeps getting me though yeah maybe I should stick the vsl yeah yeah no doubt that's funny something we've uh we spend time talking about the last podcast we had before this last week was with a realtor I use out in Texas and he's awesome he's done like over 10 billion in transactions probably has like 400 million dollars of listings on the market now and we were talking about like real estate and kind of what he's seen and the trends and stuff I think it's very important to like be Diversified I like it I mean yeah

100 cool will be Diversified and cool like this take swing bro I mean I'm a jet guy stuck in like a guy without a Jet's Body right yeah soon enough my friend we're just like working on fixing that right yeah I'd love to touch on mindset a little bit man did you always have a super solid mindset or were there like things in your life that kind of really impact that to help you take that to another level okay yeah mindset I definitely read a lot of books on mindset I didn't go to college so

when I finally found the business book section in Adderall I definitely went hardcore into it I'm super into manifestation that's what really worked for me at the end of the day you know I read like 200 books and I drove seven accomplish into the ground and then I read a book called conversations with God um and then suddenly my life pivoted right it was the last book I read before my life took off so and it was spirituality it wasn't marketing it wasn't copywriting it wasn't sales right even the subconscious mind stuff it was just

maybe maybe the words and the thoughts I'm having are influencing my reality way more than I think it actually is that's what it's all about right it's just like maybe I'm in control way more than I think I am and uh one of the key pieces about this is like I have to be in the state of positivity to attract positivity and stokeness right so there's a really good book called um happy for no reason I'm like okay if I have to be happy more often I'm gonna go practice I need to study happiness right

if this is like gonna help me manifest shift so that was a really big book for just raising like your Baseline with happiness no I mean optimism I don't know I'm a leader now I got a big team so I definitely had to work my ass off on on mindset and me and Stokes and but things are also working really well right now so it's easy to be stoked right yeah yeah when you're down and out it's tough you got to keep the faith man even when is on fire on the outside you have to

find a way to just believe that something amazing is about to happen to you actually I'll tell you a story I got a cool story for you guys this happened to me I mean not like maybe three years ago my business was getting screwed for for five or six months I was in a five or six months losing streak I was so defeated because everything I was trying was losing money and every like I was just getting worse and worse and worse at like even trying to make it work right and my laundry was piling

up but even worse than all of that stuff was my inner fire had kind of gone out right I had lost this ability in this drive and I was so frustrated because I used to be so on fire and so crushing it and one day I was looking at this grass one of my mentors told me if you want to make more money just track how much money you make every single day right so I was looking at this graph for the past four years every day for the past four years I put on this

graph how much money I made and I was looking at this thing and I was like bro I've been here before you know what I mean this isn't the first time I've had it five to six month losing streak right I had one back here and I had one back here and I had one back there and and then I would go on this big five-month winning streak and then a huge winning streak and a huge winning streak and I was like Christ I wish I could just get back I remember opening up my journal

just typing in like I wish I could just figure out what the hell I was saying like right before life exploded in all those moments because then I could just like explode it again right I could like that's the game plan I can exploded against and then I just it just hits me oh my God my journals right I've I happen to be journaling I'm a huge Journal I Journal like 200 entries a year for the past seven years like this uh massive log of journal entries and I'm like oh my God I can literally

go back to two weeks before life exploded each three times and see what I was thinking about so I go back and I just discovered the most amazing white Vibe every single time in each of the journals right before my life was about to take off to the next level there was this constant feeling like something amazing was about to happen right like it was like the Winds of change are here I don't care what's going on around me what's going on outside me something amazing is about to happen something's happening there's like this feeling

in the air you know in the journals even though it'd been sucking for four months right sure enough the thing would explode literally the words in big old highlighted yellow letters was something amazing is about to happen was written in one of the documents right before it exploded so I'm thinking to myself man it it looks to me like the more I the more I start to feel like something amazing is about to happen to me the more amazing things start to happen I was like holy I need to put this to the test I

need to give this like a swing right this is this is when our affiliate campaigns had been starting to die from other Affiliates ripping us and I think we just had this like the skincare brand go down not that the affiliate one go down so I take this phrase and I hang it in my shower something amazing about to happen and I put it in my living room and I put it on a notepad and I put it on a T-shirt and I make it the sub logo to my company so everywhere I go I

see this phrase that says something amazing is about to happen and you'll never guess what happened guys something amazing something amazing happened it was like all of a sudden like the wheels on the bus would just start falling onto the bus by themselves right not only could we go on the biggest win streak of our life which was the Skin Care brand that we launched that's exactly when we launched it we put the up and everything just started falling into place the dermatologist said yes this came together this happened the Roi took off it explodes

I go on the biggest like meteoric run I had ever gone on which was that zero to 40 million to 12 month skincare brand and I end up selling the brand right but not only that but like just good things would happen to me like not in the business world like I would just start to attract other events that would just be exciting and I remember selling the brand and I remember selling my cars sell Lambo sell the Range Rover I'm taking everything out of my house and I go back to my shower and by

now I was like this die-hard fan of like this phrase right because I'd seen it every day amazing is about to happen and I'm grabbing this down and I'm start just starting to like Friday just looking at this knowing how much it expected my affected my life and I was like I don't want to leave this behind like I am taking this with me so I tattooed it on my arm is something amazing it stands for something amazing is about to happen so I take it with me everywhere I love it dude I love that

that's awesome that's so cool man right oh it's been a great conversation starter too yeah right there on your arm that's dope bro thank you yeah we got that one and then we got uh God's plan over here on the right so this is all about like you know the best case scenario is beyond something you could ever imagine right it's like all your goals you could ever set are limited by your own imagination right that's only 10 out of 10. 11 out of 10 is this Universal higher power plan for you that you couldn't

even picture right you can't even set goals for this right you just have to tune in to feeling amazing which is the only which is the state that it's going to get you in in order to get there so I love it that's really cool man I'm assuming that you have some crazy morning routine to get your day and your head primed and ready to go I like using I use notion I use notion so I am a notion morning routine button right that sets me up and I just have to look at you answer

a couple questions like what am I excited about what do I have to do to attract more love and abundance in my life you know which is thank the universe for all the love that is sending me to my wife I just like kind of go through stuff like that and then I have my Visions I have my like my values there and then I have my five-year kind of goals and then my one-year goals and my shorter kind of Milestones that I'm working on so I'm able to see this big vision board you know

I'm just scrolling through because I'm traveling so much I'm a huge vision board fan but I can't travel with all my Visionworks too much so I just have this built down in my notion so I just go through and answer these questions and I just work on like what's the one test or the most important task that's going to move the needle that's kind of uh those are the main those are the main pieces of it what is notion notion is kind of like the new Evernote it's okay A Place for writers it's really amazing

I got hooked into something because in mind Valley they have this big air table they use air table to manage everything and I was super overwhelmed one day and it's all like data it's like a big ass Excel spreadsheet right and I'm like I'm a writer I'm a creative dude so Excel doesn't like link with me yeah so many introduces need a notion I've been on Evernote for so long but notion was so much cooler because it also had databases so you could also like track and organize everything but it became this tool I actually

bought this course called a life operating system um 100 a long time ago and it's like put your whole life into notion and this is where I got this from and it has a because I would have all these two I was all these apps and stuff but I'd always fall off them yeah coaching was the first place where everything was in one spot right it had my to-do list it had my journal it had my vision boards I mean it's got my business like organizational documents in there all my team is in there I

mean it's like a lot for everything to manage my entire life my relationships are in there so so then it was just when I started to fall off it I would never fall off my journal right so I'd always still get back on notion so I would I would get back on the loop so once you once it's like once all these tools were combined suddenly I would actually have a life operating system I could use right to juggle all the manager yeah I'm gonna have to check that out because how many projects management softwares

I've used and just like for whatever reason they just don't stick long term no then and to me I think things dubstep because you're using too many things right yeah that's the thing because you get so you're like gotta go bonus and use this app because I'm gonna be extra driven today right and then and when you're off you just don't do it right like five years later you stop doing it but this is like if it's all in one spot like you can be successful long term uh yeah yeah so I check out notion

yeah I can't remember the guy's name August August Bradley or something it was 1500 course called The Light operating system it is no joke to push your life it is a heavy heavy like four day all day long task to organize your entire life into a one place but when you do it's live to get it that's amazing that's very cool I'm like taking notes this entire podcast just all these cool tips you have here man so thank you for that oh yeah cool I am curious man as far as mentors in your life right

uh one aspects of your life do you have mentors for and if you don't mind sharing who they are and how they impact you yeah so I have Wes Watson he's one of my coaches right now and uh this guy is just the greatest Raider of men I think I've ever even discovered right the guy was in jail for 10 years and created the most epic mindset of all time it's just the most hardcore mindset and he's all about I mean everyone looks he's so flashy but most the world is like addicted to materialism so

he sucks him in with the flashy so he's got eight cars three rolls-royces four lampwork all these different cars lives in this massive Mansion but he's spitting the most fire like on anyone on the planet anything and he's no he's not to be I have been yelled at him so many times like he just just turns it up and just like like we'll just shred you to bits right like beat you with a baseball bat two gets you doing the right thing you're supposed to be doing right like that's his that's why and I really

just react to that I I react to it a lot right same same I listen to his talks or I listen to his like seven minute videos every morning on the treadmill when I'm getting my gym session going hell yeah dude he's so solid I have a manifestation coach this is a woman that I meet up with once a week to just get clear on the life you're creating and make sure all internal things are aligned because you like there could be certain things that like you want to be even more successful but you're afraid

your parents are going to ask for money or whatever that stuff like that kind of holds you back so she makes sure those are all in line I met her at Burning Man and I used her to manifest my current girlfriend because I was like sick of being a bachelor and was looking for like the one so yeah I heard it works bro it worked I was like wow yeah uh so that's really cool um and you explain it to your girl that she's like manifestation dude I just show her this massive list right the

thing is like you create this container of exactly what the situation you're manifesting is going to look like and I just created this girl on paper right and I fell in love with the girl on paper you're supposed to fall in love with the container not the person because that way it keeps your heart like correct and then when the container becomes a person one day right yeah that's amazing right so so that's two two mentors I just started I'm working on a new AI project we just bought the name domain name vsl.ai so placing

the trail the AI Trail I have a guy who sold a company for a half a million half a billion dollars um who's in the AI space that we're working on this project together with so he's like a cool Israeli that just is like you know way smarter than me which is exactly what I'm looking for you know that's awesome the model man find smart people made a lot of money and partner bro that's it you know the guy I was there the guy was like yeah I just sold my business for 500 million dollars

and then my friend sold his for 700 million dollars the next one he's like let's get it we gotta get over 700 but you can't go over a billion because then a bunch of committees have to come out and like you just AI is a bubble right so you got to get into play the bubble game yeah that's wild you know what's crazy man like as far as like limiting thinking you truly are limited to like your thinking capacity for example you you know a lot of people are struggling obviously interest rates are super high

some housing markets have dipped and then there's guys selling their companies for 500 million dollars yeah like opportunity exists out there guys are doing now you just you don't hear about them no yeah no you don't I don't watch the news I don't even hear any of those stories right I'm so out of any of those stories all I'm thinking about is how to double my high score right yes that's never done how do I double that right and play that game and then follow that yellow brick road right that is a sweet yellow brick

road and it's it's unique to all of us I love it man yeah that's cool well dude covered a lot of here yeah I think people would be inspired after listen to this exactly yeah from their parents basements I think they'll be super inspired guys you can do it man there's if there's a will there's a way there's a way to make it work right none of the dreams that any listener has right now is like an accident right all of those are meant to happen anyway materialistic dream those are all meant to happen and

he get back to him I just gave my parents a quarter of a million dollars in cash you know when I saw that video I saw a part of it anyways how was that like oh my God it was off The Rocker right it was completely off the rugger right my dad's jaw hit the floor for like you know five minutes straight couldn't even believe it and it was it was an amazing incredible experience we filmed the whole documentary on it which was amazing and that's coming up pretty soon yeah it looked like you were

in like their living room or something like that my living room yeah this is my spot you wanna living room yeah so we've we flew we brought him in because we were staying at this epic Airbnb and uh they don't they're not used to bougie stuff like this so we brought them in for a week I was flying out with westwatch into Miami for a mastermind event so we like filmed the reaction just coming into here and then we flew back and brought this big bag of cash with us and just was like here you

go you know let's go my mom wants to see her her baby nephew a lot or like my my sister's my sister just had a baby so she wants to go to San Francisco and see her all the time but it's a 16 hour drive so it's really kind of a pain in the ass she's missing a lot of precious moments of this child's life so we'll fix that bro you can help yourself or you can help others right so I'm like or both I like both right rainbows and give back right yeah dude that's

super cool if people want to learn from you if they want to you know learn more about vsls and how to make ones actually make money convert and honestly man it's kind of cool how you really help them shape their business because I think a lot of people start with a good idea but like the ability to expand that could add multiples to that so that's awesome that you guys do that or that you do that but if they want to learn more about it how do they find out about it yeah so you can

go to peterkell.com and or you can just check out our YouTube channel you know at Peter Kell and it's all about following this mission of double the most amount of money you've ever made in a month I've been doing this and I've in in bsls have been the chosen tool it's not a it's not a shiny object syndrome it is required you have to make videos for your business that are possible day one on Facebook and YouTube advertising and this is there's no better place on the planet to learn how to do that than the

DSL master class in the elite business coaching program which is where we help I help you personally make the biggest campaign of your life and when you're in a community of guys who are all committed to do that so it's uh it's no joke it's not a it's not an inexpensive thing right it's super expensive but um for guys spending 30 grand a year a month on ads it's a complete no-brainer right it's a no-brainer Community to be involved with so we're also having the BSL flow show where I help anybody who's not there yet

learn how to make videos to get themselves up to speed so that one day they can join and one day they can be on board so everybody there's there's there's a way for everyone to get leveled up I love it that's very cool man awesome man appreciate your time man it's been a a fun little session here so thanks for everyone listening today for everyone watching please do not forget to subscribe to our YouTube and for everyone listening please give us a five star review on iTunes Spotify or Stitcher it's a lot to say I

generally it up come on bro we really appreciate it good thanks for having me that was uh that was out of nowhere so you guys you guys are the best thank you really appreciate your time man absolutely later okay [Music]