news just out stantis is laying off almost 2500 Factory workers from an assembly plant outside of Detroit I think the technical term a mess you know we have seen a real collapse of sales uh their Global earnings which are heavily dependent on North America were down about 48% for the first half stellantis CEO just dropped a bombshell Jeep Dodge and RAM are officially history but here's the kicker it could be the hardest move they've ever made from quality nightmares to plummeting sales it looks like killing off these iconic Brands might be stellantis only way out
you see stellantis is in deep trouble their net income dropped by a whopping 48% in just 6 months that's not a little stumble that's a full-on face plant and now they're sitting on a mountain of unsold cars that nobody wants to buy so why would closing these beloved American brands be smart it's simple Stant is bleeding money and these brands are the biggest wounds by cutting them loose they might just save the whole company there's not one but three game-changing factors driving CEO Carlos Taris to sound the alarm and we're revealing them today let's rewind
to 2021 remember when Fiat Chrysler and PSA group joined forces everyone thought it was the birth of an automotive giant but fast forward to today and stellantis is struggling to keep the light on what went so wrong that they're now considering axing their most iconic American brands you see stellantis had big dreams they wanted to create a car Empire that would dominate the market but those dreams quickly turned into a nightmare especially in the US the merger That was supposed to be their golden ticket became an anchor dragging them down faster than a lead weight
here's where things really went off the rails stellantis decided to take Jeep a brand known for rugged affordability and turn it into a luxury brand they rolled out models like the grand wagon thinking they'd capture the high-end Market but guess what they completely missed the mark Jeep's core fanbase the folks who loved the brand for its toughness and accessibility felt left out in the cold imagine showing up to your favorite burger joint only to find they've replaced all the burgers with caviar that's how Jeep fans felt when they saw the new lineup and price tags
speaking of price tags let's talk about the shocking price hikes in just 5 years Jeep prices skyrocketed by over 50% the Jeep Wrangler wants the go-to vehicle for adventure Seekers on a budget now starts at over $40,000 that's not just a little bump that's pricing out an entire generation of loyal customers the result Jeep sales have taken a nose dive we're talking a 20% drop in August 2024 compared to the previous year and if you think that's bad hold on to your steering wheel overall sales have plummeted by 34% since 2018 that's not just a
trend that's a full-on crisis but wait it gets worse the average price for a Jeep has shot up from under $40,000 in 2020 to over $54,000 in 2023 stellantis thought they were being clever by going up scale but all they did was push their traditional buyers right into the arms of their competitors now stellantis is facing a serious inventory crisis they've got a 77-day supply of Jeep sitting on Lots while the industry average is only 53 days that means they're stuck with a ton of overpriced vehicles that nobody wants to buy and when nobody's buying
you know what comes next heavy discounts and promotions just to move the metal this identity crisis has done more than just hurt sales it's damaged the very core of what Jeep stands for the brand that was once synonymous with Adventure and affordability is now seen as out of touch and overpriced it's like they forgot who their customers were and what they wanted and it's not just Jeep feeling the pain this misguided strategy has put the entire stellantis group on Shaky Ground the CEO Carlos Tavares is now warning that they might have to shut down money
losing Brands that's corporate speak for we messed up big time and now we're in trouble while stellantis grapples with falling sails a more explosive problem is brewing under the hood remember when Jeeps were known for conquering rough terrain now they're making headlines for bursting into flames it's a quality nightmare that's turning the heat up on stellantis is already precarious situation you see stellantis isn't just dealing with a pricing problem they're facing in a full-blown quality crisis that's putting their customers at risk we're talking about 781 th000 Vehicles recalled due to engine fires that's not a
small hiccup that's a major safety hazard that's burning through consumer trust faster than a Jeep catches fire but wait it gets worse on top of the fire hazard stellantis had to recall another 1.46 million Vehicles because of software issues messing with the electronic stability control systems imagine driving your shiny new Jeep thinking you're safe only to find out the very systems designed to protect you might be compromised that's the reality Jeep owners are facing right now these recalls aren't just a headache for stellantis they're a nightmare for consumers think about it you buy a Jeep
expecting rugged reliability and instead you get a vehicle that might spontaneously combust or lose control it's no wonder Jeep sales are in freef fall and let's talk about leadership stellantis has been playing musical chairs with their Executives especially at Jeep it's like they're trying to steer a ship through a storm while constantly swapping out the captain how can you expect a brand to maintain a clear strategy when the people in charge keep changing it's a recipe for disaster and we're seeing the results play out in real time this leadership chaos isn't just an internal problem
it's bleeding into every aspect of Jeep's operations the brand that once stood for adventure and reliability is now synonymous with uncertainty and risk and consumers are noticing they're voting with their wallets leaving Jeep dealerships empty and lots full of unsold Vehicles speaking of unsold Vehicles Jeep's inventory crisis is reaching critical levels they're sitting on a 77-day supply of vehicles while the industry average is only 53 days that's a lot of expensive metal just Gathering dust and every day those Vehicles sit on sold stellantis loses money but here's the kicker all these problems are feeding into
each other creating a vicious cycle that's eroding consumer trust and tanking sales think about it would you buy a car from a brand known for catching fire with unstable leadership and a history of recalls probably not and neither are millions of other potential customers this perfect storm of quality issues leadership instability and inventory problems is pushing stellantis to the brink they're losing ground to competitors who are capitalizing on Jeep's missteps while other brands are innovating and improving stellantis is stuck putting out fires both literal and figurative Carlos tares stellantis CEO isn't mincing words he's warned
that they'll shut down money losing Brands that's not just tough talk it's a desperate move from a company running out of options when your CEO starts threatening to ax iconic Brands you know things are bad the truth is stellantis is in a fight for survival they're not just competing against other car manufacturers anymore they're battling against their own mistakes and mismanagement and right now it looks like they're losing just when you thought stellantis couldn't dig themselves any deeper they've decided to double down their latest move a massive gamble on electric vehicles that's costing them $46
million but here's the real kicker this Des desate play might be exactly what sinks them for good you see stellantis is throwing everything they've got into retooling three plants in Michigan for electric vehicle production they're talking about electrified versions of popular models like the Jeep Wagoner and the Ram 1500 rev sounds impressive right but watch carefully because this might be the last gasp of a Dying giant let's be honest stellantis is showing up late to a party that's already in full bull swing while other automakers have been perfecting their electric game for years stellantis is
just now trying to catch up and in the fast-paced world of Eves being late can be fatal but here's where things get really interesting stallant CEO Carlos Tavares is warning about an EV price War he's calling it a blood bath that could destroy profitability across the entire automotive industry imagine that the very thing Stant is betting on could be the thing that kills them and let's talk about those prices for a second stellantis is struggling to make their EVS affordable for the average Joe they're trying to achieve cost parity with traditional gas guzzlers but it's
like trying to fit a square peg in a round hole the math just isn't adding up this late entry into the EV Market isn't just a minor setback it's put stellantis at a massive disadvantage while other companies are refining their second or third generation of electric vehicles stellantis is still fumbling with the basics it's like they've brought a knife to a gunfight and here's something that'll really make your head spin as stellantis pours money into EVS they're facing a crisis with their traditional vehicles sales are dropping faster than a lead balloon and consumer preferences are
shifting away from their gas powerered lineup talk about being caught between a rock and a hard place but wait there's more critics are worried that this focus on electrification might water down the brand identity of icons like je you know the rugged go anywhere image that made Jeep famous yeah that might be going out the window it's like they're trying to turn a monster truck into a Prius so what does all this mean for you the budget conscious car buyer well it could go one of two ways if stellantis manages to pull off this eveve
gamble we might see some Affordable Electric options is hitting the market but if they fail we could be looking at the collapse of some of America's most iconic car brands and don't think the government isn't watching there's talk of a potential $1 billion bailout to help stellantis transition to electric vehicles but let's be real that's like putting a Band-Aid on a bullet wound it might stop the bleeding for a while but it's not going to fix the underlying problem whilst stantis struggles to keep its head above water there's a tidal wave of consequences C crashing
down on everyone from dealerships to factory workers ever wonder how a car company's troubles can end up costing you more at the dealership you're about to find out the inventory nightmare at stellantis is reaching critical levels they're not just dealing with a few extra cars on the lot we're talking about a staggering 1.4 million unsold Vehicles that's enough cars to fill every parking spot in Manhattan twice over and guess who's feeling the squeeze the dealerships these dealerships are stuck between a rock and a hard place on one side they've got stellantis pushing them to take
more inventory on the other they're facing customers who just aren't buying it's like trying to sell ice to Eskimos but the ice is on fire and the eskimos are broke the stellantis national dealer council is sounding the alarm they're saying that CEO Carlos tarez is too focused on short-term gains sacrificing long-term growth it's it's like tares is trying to win a Sprint in the middle of a marathon sure he might be ahead for a moment but at what cost and it's not just about the cars dealers are feeling abandoned by stellantis they're drowning in unsold
inventory watching their profits evaporate and stellantis they're cutting marketing budgets it's like giving someone a boat with a hole in it and then taking away their bucket but wait it gets worse the workers at stellantis are fed up we're talking about 98% of United Auto Workers members filing grievances that's not just a few disgruntled employees that's practically the entire Workforce saying enough is enough and stellantis is response layoffs nearly 2,450 workers at the Warren truck assembly plant are getting pink slips that's 2,450 families wondering how they're going to pay their bills next month it's not
just numbers on a spreadsheet it's real people facing real con consequences the tension between stellantis and its Workforce is at a Breaking Point union leaders are warning about a national strike imagine that an entire company grinding to a halt because they couldn't keep their promises to their workers it's like a game of chicken but with thousands of livelihoods at stake so how does all this affect you the car buyer well it's a double-edged sword on one hand you might see some killer deals as dealerships try to clear out their inventory but on the other hand
the future of iconic Brands like Jeep Dodge and RAM is uncertain the cars you love might not be around much longer and let's talk about those prices vehicle prices have shot up by over 50% in the past 5 years that's not just inflation that's a fundamental shift in the market the affordable cars you used to love they're becoming luxury items dealers are begging stellantis for help they want better incentive programs to move these cars off their Lots but with stellantis bleeding money how much help can they really offer it's like asking a drowning man to
throw you a life preserver the crisis at stellantis isn't just about cars anymore it's about people it's about the workers who built their lives around these factories it's about the dealers who invested everything in these Brands and it's about you the consumer watching as your options dwindle and prices sore stellantis is facing a make or break moment with profits plummeting and inventory piling up bankruptcy isn't just a whisper anymore it's a real possibility but here's the kicker could this crisis actually lead to a stronger leaner stellantis you see stellantis CEO Carlos tarz isn't mincing words
he's made it clear that if Brands don't make money they'll be shut down that's not just tough talk it's a desperate move from a company running out of options when your CEO starts threatening to a iconic Brands you know things are bad let's be honest stellantis is in a fight for survival they're not just competing against other car manufacturers anymore they're battling against their own mistakes and mismanagement and right now it looks like they're losing the numbers don't lie stellantis reported a staggering 48% drop in net profits for the first half of 2024 compared to
the previous year that's not just a stumble that's a full-on face plant and with Dodge and Jeep Brands experiencing sales declines of 67% and 44% respectively since their Peak years the writing's on the wall so what are stellantis options bankruptcy is on the table and it's looking more likely by the day if current trends continue stellantis might have no choice but to file for chapter 11 imagine that one of the world's largest automakers brought to its knees but bankruptcy isn't the only path forward stellantis could opt for a major restructuring this might mean closing underperforming
brands or selling them off to the highest bidder Jeep Dodge Ram these iconic American brands could end up on the chopping block or in the hands of new owners and what would a revitalized stellantis look like well it might be a much smaller company they could focus on their most profitable brands in markets cutting away the dead weight that's been dragging them down it's like pruning a tree sometimes you need to cut off some branches to save the whole plant Taris has mentioned plans to launch 20 new vehicles in 2024 it's a bold move but
will it be enough with the company's track record it's hard to be optimistic it's like trying to bail out a sinking ship with a teaspoon too little too late now let's talk about what this means for the automotive landscape if Jeep Dodge and RAM disappear it would be like erasing a chunk of American Car culture these brands have been part of the fabric of the US Auto industry for decades their loss would leave a void that competitors would rush to fill but it's not just about Nostalgia The Disappearance of these Brands could mean fewer choices
for consumers especially in the truck and suv segments and with fewer players in the market we might see prices go up as competition decreases for budget conscious car buyers this could be a double-edged sword in the short term you might see some killer deals as stellantis tries to clear out inventory but in the long run you could be looking at higher prices and fewer options the billion-dollar question is can stellantis turn things around they're betting big on electric vehicles pouring $46 million into retooling plants for Ev production but they're to the game and the Eevee
Market is already crowded it's like showing up to a marathon when everyone else is already on their second lap and let's not forget about the workers and communities that depend on stellantis a bankruptcy or major restructuring could mean massive job losses and economic Ripple effects across multiple States we're not just talking about numbers on a spreadsh sheeet we're talking about real people's livelihoods the truth is stenus is at a crossroad s the decisions they make in the coming months will shape not just their future but the future of the American Auto industry will they find
a way to innovate and adapt or will they become another cautionary Tale in the history of big business stant's crisis isn't just about big corporations it's about you and your next car with Jeep Dodge and RAM on Shaky Ground your options for affordable americanmade vehicles are shrinking fast remember when jeep was known for rugged affordability those days might be over the average price for a Jeep has skyrocketed from $40,000 to $54,000 in just 3 years that's not just a price hike that's pricing out an entire generation of buyers and it's not just Jeep the whole
industry is feeling the heat from the electric vehicle transition so what's next you might see some killer deals as dealers try to clear out inventory but longterm expect fewer choices and higher prices the affordable car market is changing and not for the better will American brands survive this storm or are we looking at the end of an era