Build A One-Person Business As A Normal Person (From $0 To $10K)

I talk about the onep person business a lot now why do I talk about this well of course it does well on YouTube people like watching it it's an attention grabbing topic but it's also just the most logical option for beginners because most people have these dreams of building a startup or a software or an apparel brand or maybe some kind of like pre-workout or supplement but that's not the most beginner friendly you need some Capital to make that work you need initial cash to invest in the manufacturing and the product and the development and

all of those kinds of things and so when people get into that and they start learning about it they kind of get discouraged because they don't have anywhere to go they can't do that thing yet and now you can always go with things like Drop Shipping which there's ways to get around that but I still believe the oneperson business model that we talk about often and I'm going to break down in the simplest of terms in this video is the most logical option for beginners because with that you don't need any money to start you

don't need really anything aside from the skills or interests or expertise that you already have and an internet connection the thing with this and why I recommend this style of model is because it's skill interest and expertise agnostic right it works for all of them and then once you get going and once you know what you're doing and you're learning the skills on the go as you're actually building the business you're stacking a lot of high value skills doing this that you can take and do another business model model with but once you do that

you can then increase your income increase your cash flow to the point where you have enough to invest in starting the software business starting the apparel business starting the e-commerce business whatever it may be and another reason is I teach this because I did it I was a oneperson business until I hit $50,000 a month and then I hired on an editor and he's also my support guy so technically I'm still a twers business under my personal br but then cortex which we're starting right now is fueled with a lot a lot of the money

that I've made so we don't have to take on VC or investors or any kind of external funding to build it and we're free to build it how we want and as I've said in a previous video Sam Altman the founder of open AI chat GPT he said in an interview one time that he has a group chat with his friends where they're betting on who's going to be the first $1 billion oneperson business because there are already one person businesses making 1 million 10 million and I'm sure there are many others that are making

much more than that and now those numbers are like holy crap how is how are they doing this as one person and this wasn't possible in the past this is only possible right now with the things that I'm going to tell you about which is usually thanks to technology social media the internet being able to connect with anyone being able to attract an audience to who you are and being able to distribute a digital product that doesn't take any extra effort or labor or Capital to build and distribute so I'm going to lay this all

out for you in what I believe is the simplest just Bare Bones simplest way to start making some kind of money because that's what most people want the a common question I get in the comments which is why I'm creating this video is like okay Dan I get this whole onep person business thing kind of makes sense but how do I actually start and after thinking about that question for a long time I'm like I I thought I was showing you how to start but there's still other things on people's minds when they hear the

word business so for the remainder of this video and for quite a long time do not worry about building a website starting an LLC or even worrying about taxes if you haven't made at least $10,000 to $50,000 you're fine now side note there I don't know about overseas people I don't know how the tax and businesses work there so do some external research for yourself see if you actually need one but in the US you can you don't need an LLC you can be taxed to self-employed forever and when you're making $10,000 to $50,000 that

is a lot to you because you're just starting out in business but the IRS is not going to audit you that's a minuscule amount to them so remove those from your mind and let's focus on actually making money first because that's why you're starting the business now one last thing to preface is that I'm not going to teach you how to start an agency or how to start an e-commerce business I'm going to teach you the absolute barebones of how to just turn your skill or interest into some kind of offer so you can start

making money the beauty behind this is that you can pivot and scale as far as you want if you start with something like it like an smma or Drop Shipping you're stuck in that you're pigeon hold in that the only option is to either succeed or quit with what I'm going to show you right now and what I've talked about infinite times before you can pivot as much as you want you can change as much as you want this is the style of business that you just build as far as you want to go with

any kind of interest if your values or beliefs change it can change with it and then you use that especially the audience portion to fuel any other kind of business you want to build if you want to start an agency build this kind of business first and then pivot into the agency and likewise for e-commerce or software or whatever it is start here now before we begin I have a soft little ad so if you don't like ads skip ahead maybe 30 seconds but the oneperson business Launchpad I know it's right in line with this

video is about to launch by this video the time it goes out it should be launched check the link in the description we go over what I talk about in this video and more because a video can only it can't cover an entire course worth of material unless I make the video 5 to 10 hours long but I just I just decided to put it all in one place and this is my cheapest course yet it's just four people that want to start so go check that out Link in the description step one of starting

a oneperson business is just understanding the digital tool stack that you need to have a digital tool stack is like software so if on your phone if you are into self-improvement and productivity you probably have a to-do app you have a Notes app you have other things of that nature for a business you need something similar so you can manage the resources assets ideas other things for your business so let's go over those and also links to these as well will be in the description if you just need an easy way to access them when

setting up an online business you need four things one is somewhere to generate traffic to attract potential customers two is somewhere to collect emails so you have direct access to interested potential customers and can remarket to them as an aside if you're building on social media yes you can promote on social media but that's just a bunch of random people that chose to follow you if you want to turn readers into fans and give them more value then an email list is kind of necessary for that three is somewhere to accept payment and host your

products or services this is so you can promote to number one and two to make money four is somewhere to save your ideas in writing for marketing client work product planning and content now I've tried every possible software on the market I've tried quite a few of them and so this list is what I deem to be one the most reliable the highest quality and the most affordable with free plans that you can start on so the first type of technology or tool that we need is somewhere to generate traffic and many of you aren't

going to like this because social media is the most accessible you have it on your phone already you're watching it right now it is zero cost you can log on you can post right now and it is skill based skill based skill issue if you can't grow on social media yes there is an algorithm and luck baked into it but you can also learn and practice the skill of writing persuasion attention capture think of social media as a meta skill right or an umbrella skill and you acquire that umbrella skill by learning all of the

other minor skills that compose of it so when you break down a social media platform you have a sharing mechanism you have an engagement mechanism you have writing you have designs you have videos you have video editing you have comments you have DMS all of these communication social dynamics persuasion these all come into play when you're trying to increase the impact of how you approach social media another thing and why I think this is a better strategy than going straight for paid ads is one if you're watching this and you're you like the idea of

the one person a business you don't have money you don't have a lot of money to put into paid ads so it doesn't make sense you can't test you're going to blow $100 $500 and then you're not going to have the right angle you're going to run out of money before the ads even start getting good you don't have 1,000$ 10,000 $50,000 like big companies to pour into paid ads to really test and refine and make it profitable so on social media you just write posts every single day you're testing ideas and angles every single

day once you do this for one year 2 years 3 years you have all of these ideas you know exactly which ideas get engagement capture attention bring in followers bring in sales then you can turn that into a paid ad and you start off on a much better foot now with this whole social media thing since we are going for the easiest lowcost and most accessible way we're going to do it with writing right writing on social media that way you don't need to learn video editing you don't need to learn audio editing and you

don't need to learn graphic design anyone can write a post and share an impactful idea you text your friends every single day if you have self-improvement minded friends and if you don't get on social media so you can find them social media isn't all toxic there's actually an entire niche of self-improvement you're watching it right now there's probably people in the comment sections that you can actually make friends with and build a business with but it act as if you were texting or dming those friends it's the same exact thing you just post it online

and people follow you it's like think of social media is a big internet group chat but those group chats are different niches and the self-improvement space self-improvement umbrellas everything it umbrellas business it umbrellas anything valuable it's not memes entertainment influencer stuff like showing off your body being a fitness model even Fitness people can just write and give out the education aspect so with that you have three options for social media which is X threads or LinkedIn these all have their Pros or cons just choose the one that you feel like you resonate with most LinkedIn

has the most professionals on it it probably has the most money to make on it threads is kind of like the Instagram culture there's some trolls here and there quite a few trolls actually but it seems like engagement is pretty good right now for beginners to start and grow but as with all social media platforms that goes up and down it's the same thing with XR LinkedIn sometimes it's easier to grow sometimes it's harder to grow picking a platform based off of how easy it is to grow isn't a good long term strategy so just

pick a platform that you like and want to stick with the one that you log on the most so we have social media as the first tool in our tool stack second we need somewhere to collect emails because when you're writing posts you need somewhere else to lead them so that you can speak directly with those people you're not speaking like in a public Podium or in that public group chat you're speaking to the people that actually want to buy from you your email list is where you demonstrate competency or authority where you give education

and insight based Bas on your skill interest or expertise which we'll talk about and it's also just a place where you can directly promote your products or services so if you are kind of fearful of doing that on social media because of the trolls because of the people that don't like you selling in front of their face even though they don't get mad at the paid advertisements that are put in front of them they just get mad when they see you making money so maybe that's more reason to just piss them off more but in

your newsletter where you're directly promoting there that's probably where you're going to make the most money because that's best done with long form content where you can demonstrate that competency where you can show you know what you're talking about where you can show your value on social media social media is is where you capture attention newsletter is where you hold and deliver value on the attention the social media is just a bridge to your newsletter so you can speak directly to them now I'm personally a fan of just pairing a short form platform with a

long form platform and I think everyone needs an email list right so you could technically exchange the email list for like a YouTube channel or podcast but then you have to learn audio editing video editing you have to potentially pay for equipment short form content on social media writing plus a newsletter is arguably the highest leverage route to go because then you can always just use those newsletters as YouTube video ideas and scripts and then once you record those just post them to your podcast so you're building by writing the newsletter you're building up a

bank of potential future videos and it just makes sense so I personally recommend beehive for building your email list it's free for up to like 2500 subscribers I use them I recently switched to them I've spoken with the CEO it's really good company I just love I love their culture and if you use the link I'm actually not too sure about this if you if you use the link in the description I believe you get some kind of like free thing 14 days I don't know and then you get 30% off of your first 3

months of payments don't hold me to that but I think that's there now step number three we have a way to reach customers we have social media we have email newsletter now we need a place to accept payment and host our products and services in other words you need a place to send the people from social media and your newsletter to a place where they can pay you the best place in my opinion the simplest place is Stan Stan there's a lot of course membership Community softwares out there but our arguably the simplest one is

Stan I actually met up with them recently too last week in Toronto to make another video about the lessons that I've learned the cortex engineering team went we went in a conference room with them they taught us a lot of incredibly valuable stuff and they're just a a great solid team with just a good set of values and they are absolutely incredible with customer support so if you ever need any help with them Stan is there to help you with that and it's just simple if you go you log in Stan you have a few

options you add a product and you can see they have coaching calls they have courses they have communities they have digital product downloads they have all of these things that just it's simple right when you know what you want to sell you just go in you put it on there you slap a price tag on it and you promote it to your social media or your audience or your newsletter and you worry about the fine details later now the fourth tool in your tool stack is just somewhere to save your ideas your content and your

marketing because you can go between all of these different apps and you can write the newsletter in the in beehive you can write the products in Stan you can and write your social post on social media but then they're kind of lost after that and disconnected and disjointed and when you are building these things you're having ideas that you want to save for later so I recommend my own product cortex because it helps you connect all of these things this is where I personally write my posts my threads my newsletters my products when I build

them out it's where I plan my days if you join our free Discord we actually have user created templates inside of there and I believe when you just join myemail list straight up I give you a simple life reset planner that is inside of Cortex as well so you can fill that out cortex to me uh I love notion but it's a more minimalist version of notion that is more streamlined and built for writers and creators so if you want to save all of your ideas in one place like texting yourself ideas that's how we

built the capture feature you text yourself ideas you can connect it to anything you can reference any kind of information you can save all of your highlights from Kindle and all of these different things in one place so that it's just easy to keep track of all of that information and we have the AI synthesis feature going in soon and other AI chat features going in soon so it can be a chat GPT replacement amongst many other things and when you're building out a product or service you're usually giving out worksheets or templates to your

customers right when you're coaching someone you're giving them a worksheet to fill out each week maybe if you're building a course you're usually hosting templates alongside of that so that's what I also build and give out in my cours or you can just sell a template straight up in the micro product that we're going to be talking about so if you create things in cortex then you're technically just building a database of intellectual property that you can eventually uh package up and sell in the future as something like a template so all of the links

to those are in the description you can use those and remember I just want to maintain the frame of this video where a lot of people may feel off about selling coaching Consulting maybe freelancing or courses or templates or ebooks or whatever it is digital productss that are hyper profitable remember that I'm telling you that this is a beginner business model so you can pivot into a big boy business model in the future and if you close your mind off to these things because you have some kind of negative connotation with them although I believe

education products are the most impactful products because education is the starting point of everything you're in this situation you are in right now because of your conditioning because of your education the crater economy is the new school system for all I'm concerned where people can find people that they resonate with they can purchase education from them and learn from them if they have similar goals as them so just think it through I believe this is a very good starting point for a lot of people to learn and practice skills with digital products so the question

now is okay what do I sell so that leads into step two which is what are you good at so so far our business looks like this social media content collect emails from that send newsletters promote your digital product or service on social media and in newsletters and then create everything in cortex so it's all in one place now we need to hammer down what you write content write emails and create a product or service around now I can't help too much with this but I can ask questions that hopefully provide Clarity so you can

make the decision for yourself if I were to tell you oh go sell this exact product then it would be the same as me telling you to start a social media marketing agency or an e-commerce store in a specific niche holding you into that by Nature making you a specialist closing off your mind you not really learning anything or feeling like you actually knowing what you're doing and not learning any of the skills that allow you to be independent and do this yourself so I'm not going to do this figure it out for yourself from

these questions think of one main skill or interest you'd like to build this business around what are your favorite practical non-fiction books what do you already do for work or what have you studied are other people doing those things online already if so good what transformation have you made in one domain of your life if you had to write a paper on one interest right now what would it be be decisive here because you just need a starting point and yes to handle the objection of oh I've just been studying this in college or I've

just been studying this in my free time online I don't know if I'm qualified to teach it or also share my ideas on it it's like what do you think the people online are doing right now they're just sharing what they know and what they find valuable so that other people can also find it valuable I think the disconnect there is that you are paying attention to the gap between you and other people online rather than realizing that they're a human too and if you were to meet them they're just a human that decides to

speak well to a camera or write in a serious way side note there man uh intensity taking things seriously I I think it's unfortunate that people think it's just a bad thing to try hard right now or or it's just a stigma like oh you're a try hard don't try hard I don't think you get it the only way to see any kind of success in anything is to be serious and to try hard do you think comedians people who joke all day just don't try hard do you think it just comes naturally to them

or are they sitting down writing and scrapping jokes every single night even something like comedy you have to take seriously you have to try hard in order to make it work the whole chill guy or don't try hard thing that is going on right now will just make you complacent and dumb now now from there back to the questions that I just asked on uncovering what your skill or interest that you want to sell is I want you to do a few things here because this is going to help you with ideas first is write

down five authors creators or experts in that skill or interest two is save five quotes or ideas from each of them inside cortex you can just connect with readwise and do this on your Kindle if you want to highlight them or you can just put them in capture and then you type at and then the author name of the source and then it's captured and connected to that thing so you can reference it and find it later and third study what digital products or physical products they are selling books courses or coaching if they're selling

like something like a physical product let's say a preworkout I'm assuming it has some kind of philosophy behind it if they're selling a pre-workout or supplements they're also giving out education they're also probably selling training programs digital products they're probably also doing Fitness coaching or they're giving out a template for tracking their nutrition or whatever it may be you're just trying to get ideas here now I'm going to throw up a screenshot of a template that I use for this uh where I break things down into mentors or the people that I want to study

into topics I break those down into pain points and content ideas so that's what I want you to do I want you to take your main topic of Interest write it down and then break down three to five bullet points of real world pain points that topic can solve and then from there three to five content ideas so if you want the full template in like nine or 10 more check out the one person business Launchpad as I said new course launching now a pro tip here before we move on to the next section is

that nobody has original ideas absolutely nobody if you understand how the mind works how it soaks in information how it comes up with ideas you need other ideas in order for another idea to exist but the thing here is in writing in your products in the ideas that you see in the world the ones that get the most attention are the most well known but think of it this way there's writing that you see online and you're like wow that's an original deep thought but I can guarantee you they're just combining ideas from sources that

you are just not aware of yet think about that now step three is finally micr products and services so the easiest way to start in my opinion we have a way to generate traffic we have a skill or interest to write about and now we need to turn turn that skill or interest into something that people can pay for there are two ways to do that the first is the micro product there's a difference between products and services a product is like a consumable it's something you can grab or hold or consume it's not someone

helping you do something a service is something like freelancing coaching Consulting there's so there's do-it-yourself which is product and then there's done with you or done for you so freelancing agency Services that's done for you done with you is something like uh tutoring or like a boot camp or coaching or Consulting things like that now I want to tell you a quick story to help nail in the point of what a micr product is so as I mentioned previously uh last week I had a call with the CEO of Stan the the Creator store platform

his name is John Hugh and he got his start on Tik Tok as a Creator but before that he uh worked at Goldman Sachs now as a Creator he decided to talk about career advice because that's something he was good at over time he got the hint from his audience that they wanted his resume the thing that helped him get the job at Goldman Sachs so he's like okay uh I'll just throw it up put $10 on it and see how it does and surprisingly it did pretty well so he ended up making $1,000 in

a short amount of time but after talking with the stem team and them seeing a lot of people do this on their platform many people have made Millions some have made thousands some have made hundreds it really depends on the audience how much traffic you're generating on social media and your newsletter and then promotions promoting the micr product or service and how well that does and you improving based on how well you want it to do the lesson here is that you probably already have something you can upload to the internet put a small price

tag on create content around and build a side income it's sitting somewhere on your hard drive in your cortex or still stuck in your head waiting to be written as a short 10-page ebook or guide so think about that that's the micro product and the thing with the micro product is is that in order a lot more people pay for a higher priced service from you that we're going to talk about once they've already invested in you some people don't want to go all in on a high- price product or service they want to pay

something small so that they can trust you and know that you know what you're talking about and then inside the micr product you just link to the server so people that go through it they see that they click on it and then they're more likely to buy so you don't need a micr product per se it's probably lower priority than the microservice I would build the service first so you can make money faster but if you have the time and the idea comes to mind just build out the micro product really quick so that you

can have some other income Stream So moving on to talk about the micr service and we've talked about this previously in the fastest way to start a oneperson business the thumbnail says something like make your first $1,000 we go over the micro offer in there but in reality it's a micr service so what is a micr service first the problem is that Freelancers coaches Consultants or other service providers think they need everything in place before they start selling the landing page the logo the program system and teachings wrong you literally just need to be able

to teach your skill or interest so yesterday someone in the cortex premium Community they made a post saying that they were a bit lost when it comes to monetization they said they've been a systems analyst and programmer for over 10 years and as they've been learning online in this self-improvement or online business space they felt like the only thing they could sell was like social media management or ghost writing or some productivity coaching or something like that and I stopped them and I was like okay why don't you just teach coding basic coding or systems

analysis and sell it as a way for people to acquire this skill that allows them to break into new career opportunities and his response to that was well I just didn't think of it so you don't have to over complicate it you probably have a skill or interest that helped you get a job or Advance your career or improve your health or improve your mental health or improve your relationships you have something that you have done that you just need to teach if you need help with this go on to udemy or skillshare and just

look up what it is the topic of interest that you can talk about look at those courses now not everyone knows those courses exist and this is an entire topic for another video but that's from search based intent people go to those websites and people go to YouTube based on search-based intent if you just take a very similar product make it a tiny bit better sell it under your own personal brand and attract an audience by persuading them that this can help them improve their skill set or something of that nature they're not trying to

search for that course on UD to me skillshare or YouTube You're the only option for them because you're the one teaching about that thing that may need me I may need to create another video on this because for some people that clicked for others it didn't really click so just understand that you can sell a similar product as someone else there's 8 billion different planners on Amazon and most of them do well you can go and create a planner right now and you can put it up on Amazon and if you Market it correctly and

if you have an audience which most people on Amazon don't you'll probably make a good amount of money depends now the micro offer that we talked about in the other video the fastest way to start an online business is a pack of four calls that you charge $1,000 for now how do you turn that into an actual service you break out four calls put it on paper call One Call two call three call Four you have one every week so it's one month long that you're helping someone now you think of where they are now

where you can help them be your topic of interest and the exact steps they need to take in order to get there then you organize those steps by talking points on the call and and then after each call you give them a worksheet in something like cortex in order for them to fill out you ask them questions you give them homework you give them a project to build they fill it out the next week on the call you go over that you go over their pain points and then you go over the next talking points

that you need to teach them you do that over the course of four calls it can be more or less calls depending on how much you need to teach that's worth $1,000 fitness trainers do that all the time you don't need any kind of landing page or service you just need the ability to DM people and attract leads via the newsletter just have people join your newsletter at the end of each email ask them to reply to the newsletter if they want to work with you on that one thing then you talk to them in

there then you send them to the link to your product on Stan and they potentially purchase it and you go from there and all you need is five people or you can do the same thing on social media you write a social media post then you add a comment and you say if you want help with this DM me and then you go through that yes you're going to have to filter through some people yes it's going to take a decent amount of time but you only need to land five people to make $5,000 if

you DM or message 100 to 200 people a month five people isn't that much and yes it's going to feel demotivating because you're only Landing five people out of 100 to 200 but that's just how business is it's called conversion rate once you build an audience and don't have to do it manually in the DMS and people just buy from your promotions then you're in a better spot that's why you build an audience on social media and your newsletter and no you don't need a large audience to do this the last thing here and the

reason I recommend four calls is because one it costs you can charge $752,000 with that that's a decent chunk of change right if people are paying for that then you know if you turn it into something a more fleshed out coaching program or course or whatever it may be digital product or even software right my two-hour writer course turned into cortex it's just a good way of validating whether or not people want the product or service and you haven't built anything out you haven't invested time into building a website a landing page and all of

this other stuff before you know if it works or not the question now is okay I have my topic of Interest I have my digital tool stack I have my micr product or service but how do I attract people so that they pay me that's step four so we're going to go over offer driven content in previous videos I talk about writing about whatever you want I talk about you are the niche I talk about writing about multiple interests and none of that goes out the window here but if you want a good place to

start you just want the simplest place to start you don't want to learn all of that you don't want to talk about multiple interests you just want to make money that's your goal that's what this video is providing if you have a different goal then pick apart what you can get from this video and apply it to your goal and forget the other stuff so to reiterate the simplest most accessible lowcost route to do this is social social media and writing on social media you don't need to pay for ads you don't need to learn

SEO you don't need to pay for newsletter sponsorships or podcast sponsorships to promote your product or service you build an audience and that is the highest leverage thing you can do because when you pay for those sponsorships or pay for those advertisements you don't gain a following from that you don't gain a newsletter from that sometimes unless you're sending people to the newsletter with the audience you can remarket to that audience time and time again every single week that you send a newsletter you're more likely to land more clients every day that you post an

email I mean I mean every day that you post a post on social media you're more likely to get people into the email list it's just a constant cycle that gets more powerful with time now we need to choose what topics to write about first take the topic of your product or service and break it down into one your personal story so where you were before middle and after relating to the topic what was your transformation two is the pain points people face and this is going to be how you start 80% of the content

that you write your newsletters your posts whatever it may be they can all start with pain points your hook can be a paino your introduction can be a paino the introduction to this video is a paino and three content topics that have already done well so you can search for topics on YouTube and write down the best performing videos watch them for Content ideas and write down content ideas as you watch them that's it create a new document or note and write down 5 to 10 points for each of those and once you start then

you can worry about how to write and structure your content for now act like you're texting a friend and they're asking you questions about your topic of Interest write your answers in public on social media now with all of this stuff with writing content in newsletters social posts and newsletters just start with Frameworks I personally learn to write not by studying writing but by studying what works on social media I just would scroll the timeline and I'd look not from the lens of consumer but a Creator and be like oh okay uh he used this

as the hook he had bullet point list of these points and then he had one one last line that tied it all together let me try and write one similar to this with my own ideas that I've written down and I just repeated that process time and time again the way I started writing my newsletters was by studying other people's newsletters the way I started creating YouTube videos was just starting honestly and then slowly watching YouTube videos and being and realizing okay I could speak better this way okay I could include a text screen here

I could include b roll here I could include a quote here I can include a graphic and so that started to shape how I write my newsletter as well the point here is that you study the structure of the content that you want to create the structure is not the actual words but what the words are so the first line it's a hook okay why is that important okay then it's bullet points okay then it's a last line you choose a post that you see on social media you copy that over to your cortex you

just embed the tweet in it you open that in the side and then you just try to emulate it with your own idea it's going to be hard at first but eventually you'll get it now this is copying because you're taking the structure not the content you're not taking the idea in the exact words you're changing it completely and trying to emulate the structure now for newsletter writing what I like to do is use the pain and process framework pain and process pretty simple I have a document and cortex that I can link under this

video too but it's simple you choose the topic to write about if you don't know what to write about go research the YouTube videos and just find a topic to write about or choose a paino that's the topic and then the first two paragraphs the first five lines you just State what the pain point is if you want to make this easier use the personal experience when was the time where you faced that paino and walk them through the story and what changed and then the second section of the newsletter is just a list of

Steps step one step two step three step four step five however many or this can be tips this can be quotes this can be lessons it can be steps it can be whatever just a list of things that resolves the pain point for them then for each of steps you give another one to two paragraphs of information that goes over the what the why the how so that it's a full point that's it that's how you write your first newsletter go write it step five please for the love of God promote yourself I've been doing

this a while and the only reason people don't make money is because they don't promote themselves they start on social media they start writing content then they're like oh why am I not making money or I'm not making enough money doing this then you go and look at their profile and you look at their newsletters and absolutely nowhere have they linked their products or services and they haven't hit on pain points that would make people want to go and pay for those things yes you want to do this too even if you have zero followers

or zero subscribers because you want to show people that you have value to offer more people are going to follow you if you are selling something people think selling is bad when it's the thing that builds your Authority and people actually want to buy from the people that think selling is bad ignore them you'll be fine the thing here is is if you don't promote your products or Services one you don't have an incentive to improve your writing because it's a lot easier to give up when you don't see the point of writing to build

an audience if you don't see a way to make money your product or service linked in your writing then you won't try to make any and you'll see it as pointless I wrote my first ebook at $40 followers and made $3,000 by the time I hit 500 followers this happened because I wanted it to happen and tried to get as much traffic as possible to my product that's extremely important if you don't promote you don't have an incentive to continue you're just going to go back to the comfortable job number two is that people won't

know that they can pay you because I still have people tell me after years of following me that they had no idea I had products they could pay for I think I'm pretty good at self-promotion I think I'm not too inyour face about it but I think I do it enough and consistently and people still tell me oh wow like I've been following you for 3 years I didn't know you had the 2-hour writer course so as much as it may turn some people off other people don't know the people that want to buy half

the time just aren't paying attention that means you have to do it consistently So eventually they find out the third thing is that you'll never get over your fear of selling there's a vocal minority on the internet the 1% of people who despise advertisements and self-promotions even though they claim to support Independent Artists they'd rather you beg for donations or sponsorships rather than create your own product and Pitch it to them ignore these people you'll see them in the comments of posts and think that no nobody buys that person's product and I can tell you

for every one negative comment I get 50 to 100 people buy my product they just don't say anything because they aren't idiots now I'm not saying that all products are good and that everyone should buy my product I'm just saying you don't need to on a product simply because it's not for you and you don't see the value in it that's just what it is you see the value in eating every day for $10 but you don't see the value in something else that cost $10 that could benefit some other area of your life rather

than just sustaining your body If the product is bad then yes by all means go crazy but even then at the same time you're just wasting your time and for you can't improve what doesn't exist so if you never promote your product or service how do you expect to get better at marketing and sales you don't have any data to improve from the same goes with business writing or any other project or skill you will suck at first then you get better but you don't get better unless you suck at first so to end this

video you have my full permission to suck you technically don't need anything more than the advice that I gave in this video you really don't you can figure it out on your own it's going to take trial and error that's how you do anything but if you want to avoid some of that trial and error or just move in a better direction again the oneperson business Launchpad is available now that's it for this video I hope it was helpful thank you for watching like subscribe new Discord channel for cortex if you want to join that

a lot of people asking questions in there having fun so see you in there see you later bye