Como Fazer ESTRUTURA ORGANIZACIONAL de uma Empresa

Do you happen to feel like you are overwhelmed in your business and don't know where to start organizing yourself? Then you probably need to set up your Company's Organizational Structure. And this issue seems complex to many people, something that only concerns a large company, with many sectors and hundreds of employees.

But, believe me: this is essential for you too, even with a small business or brand. Because a good organizational structure puts order in the house, making your day-to-day life smoother and much more productive. And the best part: it’s not complicated to set up one for your company.

So, now we will show you how to set up your company's organizational structure in a simple, practical and functional way. All this in 4 professional steps and no secrets. But to begin with, do you really know what an Organizational Structure is?

Let's simplify: organizational structure is basically the way your company is organized to function well. Imagine your company as a human body: each organ has its vital function. Therefore, the organizational structure is the way you organize the "parts" (or functions) of your business so that everything works in harmony, achieving objectives in an organized way and within deadlines.

It's like a map that shows: Who does what. Who answers to who (even if it's you to yourself at the beginning). How sectors connect and how information flows.

What are the roles and responsibilities of each person or area. Without that, what happens? Tasks get lost, no one knows who is responsible, time is poorly utilized and growth becomes chaos.

It is the map that guides everyone, showing responsibilities and connections between tasks. However, for those just starting out, the organizational structure may seem exaggerated or even unnecessary. But believe me: starting in an organized way makes a huge difference.

Because it helps: Avoid chaos by having more clarity in functions, which improves the flow of information and work. Be more efficient. By having less rework and more focus where it matters.

Make better decisions. As it provides a clear vision, which makes it easier to identify problems and opportunities. Grow in an organized way, with a solid foundation for expansion.

In addition, it serves to organize functions, not bureaucratize. It’s about simplifying and optimizing your time and resources. With that in mind, these are the 4 simple but mandatory steps on how to set up an organizational structure for your company that really works.

1. UNDERSTAND THE MAIN AREAS OF YOUR COMPANY Regardless of your type of business, practically every company has 5 main areas: ADMINISTRATIVE This is the area that takes care of the internal functioning of the company. This includes activities that do not always appear to customers, but which are essential for everything to run smoothly.

Look at the big picture, plan the future, organize tasks and ensure synergy between functions. Thinking about the company's next steps means exercising management. FINANCIAL Finance controls everything that enters and leaves the company, which allows you to know whether the business is making a profit or a loss.

In other words, it takes care of cash, expenses, financial planning, prices and profit. That is why it is essential for the health of the company. MARKETING & SALES This is the area responsible for showing your business to the world and transforming interested parties into buyers.

Without it, the company may be good, but it will remain invisible. It's literally making your brand appear to the right people at the right time. Thus, creating a connection with customers to always make sales.

Attract customers, communicate the value of your product/service, create sales and relationship strategies. Posts, conversations with customers, promotions, and much more. OPERATIONAL This is where you deliver the product or service you sell.

Everything that involves production, execution, delivery, physical service, is here. In other words, it delivers what was promised. Produces, packages, ships (products) or performs the service with quality.

Therefore, organizing the agenda, purchasing materials, all of this is an operation. CUSTOMER SERVICE Customer service is not just about answering messages. It is a strategic area , which takes care of the relationship with the public before, during and after the sale.

This is where you build trust, solve problems, and create loyal customers. In other words, it seeks to ensure customer happiness post-sales, solves problems, seeks loyalty and referrals. Answering questions, asking for feedback, offering support means providing good service.

In addition to these functions, there are others that may arise or even begin with the company. For example: IT (Technology) Legal: Compliance, contracts, bureaucracy. R&D (Research and Development): Innovation, new products/services.

Purchasing: Negotiating with suppliers, negotiating prices. Anyway, there's a lot. But the idea is not to hire or assemble a team for each area from the beginning.

The most important thing is to be aware of these functions and that they need to be taken care of. And in the beginning, the entrepreneur is generally the one who “does it all” or shares it with his partners. This is part of it and even good because you can learn how everything works in practice.

But, throughout your entrepreneurial journey, the ideal is to hire people to help take care of these areas. Thus, divide the tasks to ensure that each department has time and focuses on where it really matters. 2.

LIST AND ORGANIZE ALL TASKS Now, with the areas clear in your mind, write down everything you do in the business: from answering emails to purchasing materials. Everything really. For example: 1.

Considering the 5 areas shown in the previous step, create a column for each area. If you considered more areas in your business, include them in this list as well. 2.

Under each one, list all the activities you already do today. As a very simple example, it could be a table like this: 3. Then, put your name or the name of the person responsible next to it.

And even if you are in all of them, you will already be clear about what is part of your daily life. This way, you can start to see where the bottlenecks are, where you can delegate and what needs more attention. And out of curiosity, how do you organize tasks and responsibilities?

Have you thought about these "functions" separately? Share your experience in the comments! 3.

DEVELOP THE ORGANIZATION CHART Basically, it is a visual representation of a company's organizational structure. In other words, it shows the hierarchical relationships between the different departments, teams, positions and collaborators. Being a graphic representation of the organizational structure of a business.

And its main objective is to ensure that each employee performs their functions efficiently and appropriately. This will help a lot to structure departments and functions by hierarchical levels. This makes it much easier to delegate and divide tasks across teams and departments.

And when developing the organizational chart, present it to everyone involved so that they understand and see the structure as a whole. So, if you still don't know much about organizational charts, watch this video that shows you everything you need to know. Including presenting the main organizational chart models and how to create the ideal one for your business.

To do this, just click here or on the link we leave in the description. 4. THINK ABOUT THE FUTURE, FOCUS ON THE NOW.

Now with everything organized, analyze your organization chart, definition of departments and the people responsible. Understand, in fact, if everything makes sense or if there is the possibility of making improvements. Therefore, always monitor the company's performance and make adjustments whenever necessary.

And as your company grows, you can: Delegate functions (hire or outsource) Create sub-areas, such as “ Customer Service” within Marketing Hire leaders for each area Document processes, with simple manuals Finally. Keep in mind that the organizational structure is not something fixed. It must evolve along with your business.

This is the starting point. The structure evolves with growth. The important thing is clarity of what is needed TODAY.

BUT BE CAREFUL: When working with the Organizational Structure of your business: Be flexible. The structure adapts to your business. Therefore, review periodically.

This structure in everyday life is a tool. And not just a drawing. Don’t let everything loose and don’t go by your “thinking”.

This may work for a while, but then it turns into confusion. Furthermore, be careful not to place the same person in everything without clarity. A person can even accumulate functions, but it is necessary to know what they are and be consistent.

At the same time, don't create too complex structures too early. Start simple and increase as necessary. Furthermore, the organizational structure is to help your business have more focus, identify where you need help, improve communication and fluidity in processes and, above all, professionalize your company.

If this isn't happening, review everything we said here and reapply it to your organizational structure to start seeing results, okay? And if you've stayed this far, we highly recommend working on your Business Management, which greatly complements your organizational structure. Thus, considerably increasing your company’s results.

So, if you want to know more about this subject, watch this video that explains exactly that. By clicking here or on the link we leave in the description. We hope you enjoyed it!

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