The BEST Cold Calling Techniques That Really Work in B2B Sales & Tech Sales (2023) | Cold Call Tips

cold calling is one of the most effective strategies to generate more leads and close more deals so I'm going to give you some of my top tips when it comes to cold calling so that you can crush your cold calls hit your numbers and get those fat commissions and they absolutely do work because I have personally tried them myself on my cold cause during my time at Oracle and I know for sure that if you do follow these strategies you're gonna find it very effective now before we get started make sure to give this video

a like subscribe and turn on notifications and let's go ahead and Dive Right In if you want to be good at cold calling the first thing you need to understand that you need to get the other person to like you as a person and the thing is people will make a split decision within the first five seconds of meeting you on whether or not they're gonna like you right that might sound crazy how do you know you like someone if you only met them for five seconds well the truth is that's how it works right

people judge you based on how you look and how you sound not necessarily the words you say now when you're cold calling they can't see you but they can hear you so seventy percent of whether or not someone likes you is going to be based on your tonality around 30 is going going to be based on the words you're actually saying so for tonality what does that actually mean and how can you use it to crush your cold calls well here's the thing you just got to get the person to like you based on how

you sound if I were giving someone a cold call and I sounded like this hey John how's it going it's Patrick from Microsoft you think the other person on the other line is going to like me as a person probably not but if I was speaking really still like this hey John it's um Patrick uh how are you doing today of course they're probably going to hang up they're not going to like me they're not going to want to do anything with me so what is an effective tonality that you can use and borrow well

there's many different styles just because I say something it doesn't mean it's going to be the magic Silver Bullet but it has worked for me and it has worked for many of my students I've traded over a hundred thousand people have been through my courses already so definitely it does work for many people for me I like to approach the situation in a very cool relaxed calm but assertive tonality so I'll probably be like this hey John it's Patrick from Microsoft how are you doing today so what I'm doing is like I'm not speaking too

fast I'm not speaking too slow my voice is kind of calm but there's some energy to it right it's not like I'm totally chill like I'm chilling on the couch it's like I'm assertive but I'm not aggressive right hey John how's it going it's Patrick from Oracle how you doing today John's probably gonna say oh yeah I'm doing all right uh who is this again and what's up so that's essentially how I would get them to start the conversation right so it doesn't really matter what you say as long as you say something that gets

um you know to trust you on that first five seconds now for opening lines you know there's many different variations that you can do for me I personally like hey how you doing today usually in like pretty much like 99 of the time they'll be like yeah I'm doing good that's enough for me to get to the next part of my sales script now other people they don't necessarily like that because it's an open-ended question what if they say no right and a lot of people because if they don't nail their tonality down you know

sometimes they'll get a negative reaction right now another alternative line that you can use is this hey John it's Patrick from Microsoft did I catch you at a bad time typically people will be like yes or no 9 out of ten times they're probably gonna say no what's up or even if they did say yes they're gonna be yeah you did catch me a bad time but what's up right so they still on the phone but you got them on the phone right so now you just got to use your tonality to get the person

to like you now we've passed the first five seconds now you gotta walk them through the script so the next technique that I use is is kind of advanced it definitely does work because I've used it so many different times it's rooted into human psychology right and I'll explain why now of course when people watching this are going to be like oh no that doesn't work and this and that maybe it doesn't work for some people based on your personality and your style and your tonality but if it does work for some people then it

absolutely does work right so for human psychology the thing is if somebody asks for help right if somebody asks you for help on the street typically most people will want to help that person in need so if you were traveling in Japan for example and you're a foreigner in Japan and you just go up to a random person who barely speaks English and you say hey I'm a little lost um can you help me find the train station most of the time they're gonna say sure it's over here or they'll pull up Google Maps and

be like oh it's over there right because like why wouldn't they want to help someone that's lost they're not going to be like oh get away from me right as long as you're like a nice looking person should be fine using that same psychology you're just applying it into sales typically what I would say is hey John I'm actually a little lost do you mind if I take a second I'm calling on the other line the other person is going to be like uh sure what's up right they wouldn't deny someone help this works really

well if you're talking to let's say a receptionist for example someone who's redirecting calls because it's literally their job to redirect you anyways right or even if you're talking to let's say a director a VP executive whatever the case is even if you use that line they'll be like okay well maybe I can just point you into another direction or maybe you need my help I don't know where you're coming from but I want to hear it right so you're just peaking their curiosity and you're using the fact that when you ask for help people

typically will help you and that's just the reality of human nature right so the next part is you're essentially setting an agenda or they also call it like an upfront contract or just setting expectations for the call you're not really selling anything on the next stage yet you're just kind of telling them what's going to happen and you're getting them to say yes or no if they say yes to this uh agenda that you're going to be putting together then you open the conversation to actually having a real sales call if they say no or

you go on a call back another time that's totally okay so here's how you're gonna do it and the main important thing is you want to explain why you're calling and what the other person can expect on this particular call and also how long it's going to take hey John I'm a little lost do you mind if I take a second to tell you why I'm calling John will say all right sure what's up from there what you're going to see is hey I'm part of the marketing team at Studio XYZ and I noticed your

company was putting up a lot of YouTube videos and podcasts on YouTube which is absolutely great what I actually do is I help companies you know take those YouTube videos and turn it into shorts and post it on different social media sites like Tick Tock YouTube shorts and things like that in order for you to get more attention and I noticed that you haven't really started doing that yet so the reason why I'm calling is because I wanted to take five minutes to see if it would make sense for us to work together in some

way and if it does great we can move on to the next step but if not totally fine is that okay with you in that particular situation in this context right if someone is actually let's say a podcaster and they're putting out podcasts long form content but they're not turning it into shorts and it's obvious that shorts is the way to go because it's like free content essentially they haven't done it maybe they want to learn about how it can be done if it only takes five minutes they know what they're gonna expect on the

call they know what value they're going to get they know how long the call is going to take and it's not going to take that long and then they could either say yes and it's okay for them to say no because you just told them like hey you know if it makes sense to work together great but if not totally okay right that's the line that you use and there's no pressure literally no pressure at all they can say yes or no at any time and that's it and so typically what happens when you do

this and you know you get your product Market fit right and you actually provide some kind of value in this conversation that makes sense for the person they're going to say yeah it sounds good to me and then you start the call now from there what's going to happen is you're going to actually begin the sales call right you know sales calls you know it can get really in-depth and I have more videos explaining exactly how to run the sales call but essentially the next line after you set the agenda for the call is basically

you're going to ask a question to get the call going and typically what I would like to do is I would like to use some kind of data point first give them my insight on that data point and then I would ask a question top of my head I would say something like hey you know so I noticed that you posted a lot of long-form content on YouTube and right now you know a lot of people are getting a lot of attention and you new subscribers by just taking their long-form content and turning into shorts

and I was curious to understand if this was something that your team has already been working on or not and then they will say oh no you know we just haven't had the time to do it and then you would just start the sales call from there and typically all you have to do is ask questions understand the pain and solve those pains which I have more videos about which you should subscribe to my channel so you can find them and so if you enjoyed this video and you got some value about how to actually

cold call make sure to give this video a like And subscribe and leave a comment on whether or not you think these lines will work with that said I'm gonna see you in the next one