How I Make an Irresistible Offer...

[Music] good morning one I'm ready for this day are you ready what's on the agenda ah today we're flying up to meet with having already it's gonna begin we're gonna go visit say I'm gonna go to the guy's place Joel Joel Avery alright Mary oh my god have so many names in this world actually beyond the visit myron yeah dang it another name too many names know more of evil believe the arts crews are the only people that can actually change this planet [Music] like good ass that month Waikiki died wasn't they don't stuff like

romantic they easily stop really vet [Music] and I tagged you front of this graph know what I told me I said keep running this little deal absolutely comfort strong would have I'll be in the news that this guy died [Laughter] newspaper what's the worse that can happen they said you answer husband lived in the flower his body and wardrobe for 48 hours there's the ad in the article that blows the ad warning specials another thing he were done both so Joel Marian back in the day he won Phil Phillips body for life so when I

first met him he he was beginning went to a right courses was just cool he told me thanks and then I said five six years later he's like bigger than industries he's like the boss he'd better go dude huge events him in a Josh Mazzoni they launched biotrust together it blew up and did $100 like the first like eight months or something they say that he's insanely aggressive on everything does does that one thing yeah Brooklyn is Houston Elka's that's like a year that's podcast I'm always thinking whenever Florida it's not like we're in Florida

let's do it took a while I moved to Florida new clickfunnels office alright so we have an idea we have something we're passionate about what doesn't irresistible offer look like and just explain that concept so people know it has to be overwhelming amount of value for the right price right so go ahead I always try to make it like I'm creating an offer I try to make sure that it's worth ten times I'm charging for us that's it that's the that's the lens like it's not worth a thousand bucks and like I sell for 100

it's not worth 100 Microsoft for 10 so that's the first thing and there's a lot of ways to explain it we actually do an event each year with with families so I let parents come they can bring their teenage kids and so it was very first time we ever did it last summer and try explaining I couldn't offer to the adults and the adults are kind of like glossing over and looking out the kids are like nodding their heads like and so I'm like I wonder if the kids are getting it so I I had

like seven or eight come on stage come on stage they all came up I started picking ideas on okay let's say you start a lawn mowing company what would what would an irresistible offer be and we just a bunch of times and there's this girl who you know she she's a little tiny girl and and I'm like what's your business she's like I'm a babysitter I was like okay how many how many other girls you know they're babies they're just like all my friends babysit I make it how much do you charge like we all

charge on a five bucks an hour for babysitting I was like hey so you all have the exact same offer I think how do you make your offer more irresistible and she has a smile on her face and she's been taking notes while we were going through offer she's like how small the baby is like if it's actually a baby are going to school you can like teach it ABCs so it can learn to like go to squirrel I love that love it well my new babysitting offer is this he's like I'm not just a

babysitter I'm actually a mentor for your kids and when I babysit and your kids came in I'm not gonna sit there and watch TV with them we're gonna sit and we're gonna read together and then when I'm gonna make him a meal it's gonna be a healthy meal and then after the meal I'm gonna clean it up the the dishes we're clean these up I'll make sure your kids are in bed before they show up not only are they gonna watch Nora they're also gonna clean our entire house they didn't teach her the ABCs she's

got no screen time she's gonna be NAD naps oh yeah my handwriting is the best ever and she had like this whole list of all the things she's gonna do versus all the other babysitters and she had this this offer just offer stack up here's everything you didn't get I was like oh my gosh like I would pay you 20 dollars an hour to babysit my kids right now because of like your offers so much better than anybody else's yeah and they also looked out I saw the adults like getting like oh that's why no

one's buying my stuff cuz it's just as valuable they everyone's got the same product out here right if you look at like our brainstorming sessions and clickfunnels it's literally that like it's a mystic we're all so sophisticated we have a pattern and a process is know it's a bunch of us sitting in a room right what if we did this what if we did this what if we do this okay this is how I know if it's a good idea if I'm like hey what if we do this Dave's like oh that's a good idea

I'm like that I just sucked if I go what did he - Dave's like oh my gosh that's amazing that's how we know this is part of the offer the new education is everything 100% yeah like typically most people are selling commodity right like you can buy and like my iPhone I can buy my iPhone that Best Buy or Apple calm and I think it's a commodity can buy anywhere right so like how do we turn that into an irresistible offer I did this on stage one time in event I said okay this is my

iPhone I just bought up 600 bucks like here they give me 600 bucks for it you know everyone said you know have to just hands go though I make but I wanted to auction off my phone right now I bet you within within ten within five minutes now I bet you I can get somebody in this room to give you hundred thousand dollars for this phone I make everyone give me on a grand phone and no one raises their hands like okay so inside my phone just you know over the last fifteen years I bought

every marketing sales and personal though of course known to man like there's not one that's comes through haven't bought there's over $750,000 and marketing sales of persuasion course every course in beginning time till now has never come out I own I know Lexus spends so much time I need be looking for old marketing courses that you can't find anywhere when they pop up I buy them I get him put in my phone in there there so they get the courses and send my brother my brother rips all the audios and their videos and put them

into mp4 files and they're all my books and say here's my books can I show that I scrolled through thousands of courses like every course you can dream a most more out of print now you can't get him anywhere they're only here it's a so there's a hundred thousand dollars with the courses that are on my phone you plug it in let's do number two here's a here's my address book I'm like there's Tony Robbins Richard Branson Garrett why and we hit my phone you also get my whole contact list of all the top influencers

in the world yeah my phone you call any of them and just ask and tell them you got my phone he had a question for me if you talk to him let's see what else what else I put on there my emails on there she have access to every contact every every vendor I you have my social platforms if you log into Facebook Instagram there's over a million arts bruisings I'm making that I start going through all the things on my phone and that is like I'm gonna do live auction here so who you're giving

600 bucks my phone boom every hand goes up gaff went to $5,000 $10,000 $20,000 $25,000 $30,000 $40,000 $50,000 $100,000 $200,000 every point my time we ended I got to $500,000 or six guys in this in the audience love hands up I'm like you guys are serious come on stage right now be ready rides check right now six guys come up five from the grand or willing to pay five hundred grand for my phone I'm like why would you like two minutes ago you wouldn't pay 600 bucks for this thing why and he's like one guy

had that mic the one guy he said based on what's on that phone that's actually a really really good deal and I was like that's like this the same iPhone right like we have to become good like how do you package things to make this offer legitimately irresistible and that's that's the the mindset you guys have to have to have as you're creating something otherwise you're just a commodity you're stifling like everybody else you can buy from anyone this iPhone it's specialist the Russell stick like you can just go buy it and Best Buy it's

the same thing what did I do I picked a market that I understand and I create an offer that will blow their minds where do people go to get the best place yeah if you order traffic seekers calm you can get a copy there for free cover the shipping and handling costs and then you have a chance to go through a funnel and see it give the copy of the book for free go to traffic secrets calm study the funnel you're gonna have a wealth of information that you're gonna learn just by going through that

process