GERAÇÃO X Y Z (Baby Boomers, Geração Alpha e Millennials) | Suas Idades e Características

Generation X, Y and Z. Understanding the difference between them will make all the difference for your business to get closer to your customers and sell more! So, now understand in a practical and summarized way about Generations X, Y and Z, their ages and their behaviors to know how to work them correctly!

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WHAT IS GENERATION X, YEZ? 2. TYPES OF BEHAVIORS AND CHARACTERISTICS OF EACH GENERATION 3.

HOW TO DEAL WITH YOUR BUSINESS So, let's go! 1. WHAT IS GENERATION X, YEZ?

Basically, generation X, Y and Z emerged to classify individuals according to the time of birth and what they lived in as well. And so, identify behaviors and interests of these people from each era to be able to refine speeches and solutions for this audience. That is, these generations are classified according to the time in which each one lived.

And this is widely used in marketing to make companies able to more assertively identify their target audience. In this way, understand and work on the best ways to approach and relate to each customer. And, when done well, this ends up becoming a highlight in the competitive market.

It's also an excellent way to find trends and opportunities. However, it is also important to point out that in addition to these generations, there are two more: Baby Boomers and Alpha Generation. And they all fit into a chronological order.

Briefly, we can categorize it as follows: - Generation Baby Boomers: born between 1940 and 1960 - Generation X: born between 1960 and 1980 - Generation Y (also known as Millennials): born between 1980 and 1995 - Generation Z: born between 1995 and 2010 - Alpha Generation: Born from 2010 However, these dates vary by source. So if you look elsewhere, you'll probably find dates that are slightly different. There is no consensus.

Also, there are transition periods. That is, from one generation to another. Therefore, people who are in these transitions can be influenced by two generations.

For example: Generation X can be influenced by Baby Boomers and Generation Y. So keep in mind that birth dates are approximate and that these generational splits are just trends that identify a large part of the group. However, they cannot be generalized to everyone born in these years, combined?

2. TYPES OF BEHAVIORS AND CHARACTERISTICS OF EACH GENERATION BABY BOOMERS Born between the 1940s and 1960s, which was a post-World War II period, where many countries had a moment of reconstruction. According to studies, baby boomers highly valued work.

Furthermore, he is very concerned about building assets, always looking to have a stable professional career. Even staying in the same job for years and years (even until they retire). Therefore, they value the life experience more than other aspects, such as innovation or creativity.

They are very disciplined and more resistant to change. They tend to prioritize stability. And yet, they value the sense of the collective.

GENERATION X Born between 1960 and 1980, this generation still has some characteristics of Baby Boomers. For example, the search for stability in professional life, discipline and respect for hierarchy. At the same time, Generation X supports the idea of enjoying what they want, freedom and flexibility to some extent.

However, they don't usually dare too much. Here, the sense of collective even exists, but to a lesser extent when compared to the Baby Boomers. They are more individualistic and competitive.

And so, there is respect for meritocracy. And it is through work that they seek to fulfill their material and personal desires. GENERATION Y Born between 1980 and 1995, this generation is also known as the famous Millennials.

That was the time when globalization and information technology began to revolutionize the world, with the invention of the internet. In this way, the speed of information became much faster and more dynamic. In the case of Brazil, it was a moment of transition from military dictatorship to democracy.

Likewise, the economy became a little more stable as well. That's why millennials are more flexible to change. They like innovation and transformation challenges.

In the same vein, they become more questioning than previous generations. Therefore, they appreciate boldness and passion greater than the experience of life. Generally, they are more concerned with sustainability and social causes, defending conscious consumption and environmental preservation.

Likewise, they are characterized as immediate, as the technological revolution accelerated the way of acting. In other words, this applies to a professional career, in everyday answers, such as answering or sending a message on your cell phone, for example. Generation Y (or Millennials), by living in a transformative phase, has a good power to influence the next generations that we are going to talk about, as well as serving as inspiration for previous generations.

In this way, it has a great influence on overall consumption. Currently, they represent a large portion of the population and that is precisely why they draw a lot of attention. Thus, there are even some studies that divide Millennials into two groups: Young Millennials and Old Millennials.

In short, in the case of the Old Millennials, they lived closer to the 90s. So the internet wasn't that strong yet. And yet, they were already adults when smartphones and social networks began to emerge.

In the case of the Young Millenials, they were young in the 2000s. Soon, they were born with the internet and cell phones. And in general, Generation Y is known as a realist and has a greater interest in autonomy at work.

GENERATION Z Born between 1995 and 2010, this generation was born with the internet. Therefore, the information is very connected. In this way, there is no difference between the online and offline world, everything is part of the same environment.

For Generation Z, everything is very dynamic, there's no time to waste. They are very agile, able to receive a lot of information at the same time and are multitasking. And, still, they present a more activist posture.

In other words, it is very concerned with social causes. And they fight for equality, such as gender, ethnicity, sexual orientation, among others. Due to the digital transformation, they usually express themselves through the internet, mainly on social networks.

And so, they end up creating networks with people who think similarly to them. At the same time, they become a little more anxious. Precisely for this reason, Generation Z has a strong critical sense, which is its trademark .

They look for answers at all times to improve certain situations. At the same time, they are insecure about the future. Being more pragmatic and down-to-earth than previous generations, they care about money and understand that financial stability and having a professional career are important.

And yet, Generation Z is characterized by being very fluid. In other words, they have greater diversity and a great sense of inclusion as well. Also because they are greatly influenced by the amount of information they receive, mainly through the internet.

ALPHA GENERATION Born from 2010, this generation does not have a share in the consumer market. However, they will be the next ones to be heavily worked on when they grow up and get older. There are not many studies of this generation yet, but they are growing in a world where polarity and extremism have somehow grown.

And yet, the Alpha generation grows up at a time when technology is getting better and more present in the human being's daily life. In fact, it will practically be part of your body. Therefore, we can say that only in a few years we will be able to identify more deeply how this generation will behave.

3. HOW TO DEAL WITH YOUR BUSINESS - STUDY YOUR AUDIENCE Studying your audience is essential. Understanding your problems, needs, values ​​and preferences is a mandatory step to succeed.

Because only then will your business be able to deliver the best offer for each consumer. Always considering all the features we show here. - APPROACH AND LANGUAGE And based on everything we've said, it's important to have clear in your mind the type of approach and language that needs to be used for each of the generations.

It is very important to be specific at this time so that your messages are assertive and effective. - ETHICS Likewise, ethics must always be present. Respect all points of view and be consistent with what your brand or company really is.

Be increasingly careful with your target audience's values ​​and beliefs. - DIGITAL CULTURE Furthermore, it is possible to notice that digital culture is increasingly present and influential in our lives. As an example, we can mention computers, smartphones, watches and other devices that we use and that directly affect our daily lives.

Therefore, being present in the digital world and in the right way is essential to succeed. In fact, we highly recommend watching our playlist on how to work Digital Marketing that grows more and more and cannot be left out of your company's business planning. If you want to watch it, just click here or on the link we left in the description.

- SOCIAL CAUSES AND SUSTAINABILITY Another important point is that generations increasingly value social causes, such as equal rights, respect for ethnic groups, sexual orientation, religion, among other issues. As well as sustainability, where the concern for the preservation of the environment is growing and increasingly present. Therefore, having this at the heart of your company is also essential, in addition to supporting causes like these.

- MACHINE LEARNING And yet, technology will be increasingly present and important in everyone's lives. Therefore, being aware of news and developments is a mandatory part of every business. Thus, machine learning is a subject that already is and will be further worked on by all types of companies.

Basically, machine learning can be translated as “machine learning”. In other words, it is the form of data analysis that guides computers to learn on their own. And in this way, improve their performance according to each specific subject.

In other words, computers learn according to data analysis. Therefore, we strongly recommend that you understand this subject well to be able to stand out in the current market and prepare even more for the future. If you want to understand machine learning well, watch our very practical video by clicking on this button up here or on the link we left in the description.

- BUYING BEHAVIOR And finally, it is very important to understand the buying behavior of consumers. It will be through this that you will be able to analyze how your audience chooses products, buys, uses and even discards. That is, it adds up their habits and customs that determine consumer needs or desires.

And having this very clear is a key success factor to work well each generation that we talk about here for your business. If you want to understand this topic, we recommend watching our practical video about it. To watch it, just click on this button up here or on the link we left in the description.

Did you see how Generations X, Y, Z and Alpha, as well as Baby Boomers have different behaviors and characteristics, but sometimes similar too? At the same time, the speed of transformation between generations is increasingly dynamic, don't you agree? This subject certainly helps companies to understand their behavior.

And, thus, being able to work on products, services, plans and actions to bring them closer to their brands and retain them for a long time. Likewise, keep in mind that it is more important than adapting to changes, it is preparing and planning to anticipate them. You can be sure that many changes will take place from now on, including the emergence of new generations.

So, were you able to identify which generation you belong to? If so, do you agree with the characteristics and behaviors that the studies have pointed out and that we show in this video? Comment here with us!

And just to recap what we said here: 1. WHAT IS GENERATION X, YEZ (Baby Boomers and Generation Alpha)? 2.

TYPES OF BEHAVIORS AND CHARACTERISTICS OF EACH GENERATION 3. HOW TO DEAL WITH YOUR BUSINESS We hope you enjoyed it! And if you want to know more about how to set up and manage your own business, visit our Youtube channel that we have several videos on this subject, okay?

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