How to *actually* REBRAND YOUR LIFE in 2025

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Jillz Guerin
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Video Transcript:
this isn't just another motivational video this is your complete road map to reinvent yourself and Rebrand your life to stop dreaming about the life you want and actually start creating it to step into the person that you know you're meant to be and I'm not holding back so if you're ready keep watching because this video might just change your life hey friend welcome back if you're new here my name is jills and I help women step into their power tap into their divine feminine and become their best self live their dream life so if that's
something you want to do you to subscribe and stick around and in case you want more from me besides just my YouTube videos you can check out my deep dive feminine energy course or any of my other digital products like my bestselling notion templates they are all linked down below okay so you clicked on this video because you're ready for a major Rebrand maybe you're feeling bored and unsatisfied and uninspired with the way things are going right now or maybe you feel like you're holding yourself back and you know you can feel it deep down
that it's time to move on to something bigger something better not every year is going to be a Rebrand year and it shouldn't be but every so often you get the itch because there's something within us calling us towards that next level telling us that we're ready so in this video I'm going to dive into why people stay stuck and why they struggle to reinvent themselves the mindset shifts and the internal things that you need to change your life as well as the realistic the Practical the tangible things that you need because it all works
together but before we get into it a special thank you to better help for kindly sponsoring today's video when the new year comes around we often have these new big goals and it can feel exciting for sure but it can also feel overwhelming sometimes you start feeling this heavy internal pressure to make all of these big changes immediately or maybe you have these expectations of where you feel like you should be feeling behind comparing yourself to other people but all of that that's the kind of stuff that holds you back if you want to move
past any of those struggles or that overwhelm that you feel therapy could help it can help you untangle and clear out that mental chatter and help you move from overwhelm to Clarity and action the new year is a blank space for you to write a new story story and better help makes it easy to get started better help is an online therapy platform that helps to make therapy more comfortable and more convenient to get started you just fill out a quick questionnaire and you'll be mesed with a therapist in as little as a couple days
and therapy is such a personal thing if you feel like you don't mesh with your therapist or for whatever reason you feel like it's just not the right fit you can switch therapists at any time with no extra cost you can start fresh any day of the year with betterhelp just click the link in the description or go to betterhelp.com jills to get 10% off your first month of their now let's get into it why people stay stuck why people try to Rebrand their life and fail because I can't fully talk about how to actually
Rebrand yourself and Rebrand your life until we cover this number one reinvention is also death and that is why most people avoid it that is why so many people can never fully transform because they can never fully let go Reinventing yourself means you have to let parts of you die metaphorically speaking of course you have to let go of who you've always been and our ego doesn't like that right it sees any change as a threat to our survival and deep down we don't crave what's good for us We crave what's familiar We crave to
keep our identity intact because at least there's a sense of predictability in that but the parts of you that are tied to struggle limitation pain and anything else that's holding you back or that you don't like as long as you keep those ties as long as you keep those parts of yourself nothing will ever really change the transformation process requires an inner death and experiencing that is not always comfortable this is why so many people half manifest they try to create a new reality without letting go of the parts of themselves that can't exist in
that reality and there becomes this constant tension of who I've always been and who I want to be back and forth back and forth you've probably felt that struggle before but there comes a point where you have to decide to consciously let her go and sit in the discomfort of that I went through a major major Rebrand in my life like a years ago and part of that Rebrand was a health Rebrand I was really unwell at the time health issues Galore so it was very much needed and I was just like a chronic junk
food eater at the time like that's who I was it was honestly what I was known for which is kind of sad but it was almost a part of my identity my entire life that's who i' had always been and so I obviously had to dramatically shift my eating habits if I wanted to shift into healthy gills and there was this moment I still remember it so clearly because it was like a defining moment for me some someone gifted me like a big box of cookies for whatever reason I don't remember and obviously that did
not align with the new self that I was trying to create and when I got home I stood there cookies in hand in front of the trash can basically deciding who I wanted to be do I eat these cookies and continue who I've always been or do I want to change things am I ready to be the version of me that is required to exist in the reality I want and I decided that I was ready to change I was ready to let go and I remember feeling so sad putting those cookies in the trash
like almost shedding a tear not because I desperately needed those cookies but because I knew that by doing that I was finally saying goodbye to the version of me that I had always been for 24 years the version of me that was no longer serving me I was letting that part of myself die and I knew it I couldn't articulate it at the time but I could feel it I knew what I was doing it felt ceremonial almost so that was me intentionally deciding to let her go and move on and you know intentionally saying
thank you thank you very much for serving me for the past 24 years I'm really grateful for you but I'm moving on and after that my life changed like that not even one month later eating healthy honestly became easy for me it felt natural it felt effortless and I actually really enjoyed it and that's because I allowed for the death of my old self I wasn't trying to compete against it I allowed for that inner death I had to let go of the version of me that could not exist in the reality I wanted to
create no matter how much you love yourself or hate yourself it still feels weird it still feels uncomfortable to let go you still become attached to who you are so there's always going to be a little bit of grief or discomfort in that process now if you want to make this moment for you so it feels more powerful and intentional you can write down on a piece of paper basically all of the parts of yourself that you are choosing to let go all of the parts of you that are tied to your limitations your pain
your struggles everything that's no longer serving you put it all down on paper really feel it let yourself feel the grief in that moment if you need to and then once you decide you're ready burn it and along these same lines number two your current reality is not a reflection of your desires it's a mirror of your subconscious loyalties subconscious loyalties are the beliefs the stories the identities that you have held on to for so long that they just feel like facts and these beliefs often come from your upbringing or past experiences or just like
messages that you have absorbed from the world around you maybe you grew up hearing things like money is the root of all evil or relationships always end in heartbreak well even if you consciously want wealth or even if you consciously want love if your subconscious is loyal to the belief that those things are unsafe or unattainable or bad in some sort of way it's going to keep you stuck in a reality that pushes those away the truly hard work of manifestation isn't visualizing and doing your affirmations and making your vision boards it's dismantling these subconscious
loyalties and choosing to walk away from identities that no no longer serve you and again this process can feel like grief because you're letting go of who you've always been even if that person kept you small so start by asking what beliefs what stories what identities are you holding on to that are keeping you stuck in this reality for example I have to work really hard all the time to be successful or I'm always the one that gets overlooked write them down and be honest with yourself now what is staying loyal to these beliefs costing
you and if you could let go of everything that's holding you back who would you become think of a hot air balloon okay just for a moment think of a hot air balloon to get that hot air balloon to go on up into the sky yes you have to like put the helium into the balloon but you also need to Cut the Ropes that are tying it to the ground or it doesn't matter what you do it doesn't matter how much helium you put in there you're not going anywhere some of your subconscious loyalties are
these ropes and the minute you cut them you start going up you immediately start moving into that higher self literally so the question is is who do you want to be more loyal to your current self or your future self AKA your higher self now moving on these beliefs are crucial because number three the third reason why people stay stuck and this is huge your subconscious doesn't care if you're happy it cares if you're right here's what I mean the subconscious mind is not designed to prioritize your happiness it's designed to keep you safe and
keep things consistent and safety in the eyes of the subconscious mind at least means maintaining the familiar even even if that familiar is painful or limiting okay so if you grew up believing I'm always overlooked your subconscious will subtly orchestrate situations and create a reality where you continue to feel overlooked because it doesn't care if you're happy it cares that you're right or if you have the belief that relationships always end in heartbreak your subconscious might push you to sabotage relationships or choose crappy partners because it doesn't care if you're happy and in love it
cares that you're right or if you've always believed life is a struggle or I never have enough money that is the reality your subconscious will create for yourself because it doesn't care if you're happy and abundant and successful it cares that you're right your external world is a mirror to your internal world and here's the key please remember this this is because your internal world is always looking to be validated okay and it will actively reject anything that contradicts it even if those new experiences will bring you happiness and success and the this is why
the beliefs you believe and the thoughts that you think are so important your brain will create a reality to prove those beliefs true because it wants to be right and it wants things to be predictable many people stay stuck and never fully evolve because they don't see how this pattern plays out in their life they're not creating their reality they're just existing in it so here's the bottom line if you want to Rebrand your life you have to stop letting your subconscious run the show you have to choose a new story new beliefs that align
with the life that you want and you have have to be self-aware enough to realize if those old beliefs start creeping back in then and this is so important you have to normalize these beliefs you have to normalize this new story you actively work to validate it prove to yourself that it can be true and every time that you act in alignment with your new beliefs what you're doing is reinforcing it and rewiring that into your brain now if you haven't noticed by now everything kind of goes back to the same point the old self
Must Die for the new to be reborn and if you can't fully let go you'll always stay stuck like the hot air balloon you can try so hard and do all the things to try to get that thing to move on up into the sky but if you still have those ropes tying you to the Earth you are not going anywhere but now that we've covered all that let's get into how to move forward so let's talk about the mindset shifts and the mental things that you need to Rebrand your life and then we'll get
into the practicalities first you need to have a clear vision of what you want what you want your life to look like and who you want to be and you need to approach this with brutal honesty and I'm not saying that you need to know exactly how to get there but I want you to get really clear on what that is for you who is that person that you want to be what does her life look like what does it feel like what are her routines like really think about it really visualize it and then
I want you to go a bit deeper what are her habits what stories does she live by what does she believe about herself what does she believe to be true about the world what does her outer world look like and what does her inner world look like and defining this Vision requires honesty with yourself because one trap we often fall into is adopting desires from other people and mistaking them for our own and this is something called mimic desire it's where we look to others consciously or unconsciously to decide what we should want for example
maybe someone you admire buys a certain car and suddenly you kind of want that car not because you've always dreamed of that particular car but because that person's desire in influenced yours maybe all of your friends want to be influencers and so you start thinking huh maybe I want to do that too even though it doesn't actually align with what you want at all and so as you're defining your vision ask yourself do I truly want this or do I want it because I see other people wanting it and then once you get clear on
this vision and what your Rebrand will look like feel like this might sound a little bit weird it might sound a little bit funny but I want you to do this I want you to tie this Rebrand and this version of yourself to a specific color why because color has energy color evokes emotion it sets a tone think about it red feels bold and powerful and gold feels luxurious and abundant choosing a color for your Rebrand isn't just fun it's a way to give this new version of you a really simple easy visual thing to
connect back to but I want you to be really specific with it okay don't just say my color is blue or green be more specific my color is ocean blue or Periwinkle or Sage or Emerald because they all very much elicit different emotions and different feelings I would say my last major Rebrand was the 2020 2021 era and the color for me then was like soft pink like a blush pink I wanted to bring more softness and ease and elegance and feminine energy into my life and that color for me at least really symbolized that
it really captured the energy of how I want to feel and when I thought of that color I knew the energy that I wanted to embody but now with who I'm transforming into now because I do feel a big inner shift happening my color is like this deep raspberry burgundy red like that is the energy I want to bring forth It's passionate it's powerful it's sophisticated it's sexy it's strong it's bold and it's funny because I already know like several years down the line I already know my next Rebrand color I know exactly what it's
going to be it's going to be like a deep plum color cuz to me this symbolizes like Queen energy Regal energy a little bit more mature her a little bit more wise like I can feel it now that that'll be my next step I was on a walk with my husband recently and I asked him this about his colors and he said in his 20s it was very much ocean blue like it was all about kind of being adventurous and going with the flow of life and seeing where it takes him and being open and
learning new things but he said now his color now is more quote money green as he says and to him that symbolizes money yes but also stability abundance in general feeling rooted feeling grounded feeling unshakable being disciplined kind of like a big sturdy tree and then he told me he already knows his future color when the time is right that color is going to be gold luxury leadership Prosperity success empowerment Authority I just think it's helpful and interesting to kind of hear these examples but here's the cool part with this when you start associating your
Rebrand with a specific color you will start seeing that color everywhere and it'll almost be like little reminders from the universe and you'll start naturally gravitating toward that color and bringing that color into your life you'll start wearing that color more and decorating more with that color and buying flowers in that color you know what color I've unintentionally been wearing a lot of recently like a deep raspberry red and you want to know something else that's also kind of hilarious my husband has been unintentionally wearing a lot of money green and he also just bought
a new car what color car did he subconsciously gravitate towards essentially money green it's this really cool like Rusty green color and it's really beautiful like looks like a different color in different light but it's almost like this color in your life is a personal anchor to the energy of who you want to embody whatever your Rebrand color is share it in the comments below I know it does sound like a little funny a little childish but it really does work it's really helpful especially if you can get specific with it not just oh pink
purple but get specific with it and share it in the comments below it really helps you tap into the energy of who you want to be in a more fun playful way now next here is a mindset shift that I want you to think about and it might sound a little crazy at first 10x growth can actually be easier than aiming for 2x growth and here's what I mean there's a book I read called 10x is easier than 2X and it's a business book but you can still apply this concept to your life so basically
when you aim for 2x you're trying to stretch what already exists you're working harder tweaking making incremental changes but you're still tied to the same systems the same habits the same mindset that got you here you're trying to fit your new goals into your current framework and that is why it feels like such a grind in so hard 2x thinking doesn't push you to innovate or let go of old patterns it's like if you are trying to renovate a house but it's already falling apart you can't build on a foundation that doesn't support anything better
but aiming for 10x thinking in terms of 10x how can I make a 10x leap in my life you start thinking completely differently you can't just do more of the same you have to do something entirely new you have to reinvent systems release old habits and step into an entirely different version of yourself imagine you want to make more money like what's talked about in the book a 2X mindset would have you trying to work all of these extra hours and stretching yourself thin trying just to make another dollar and juggling all these different side
hustles but a 10x mindset on the other hand will have you completely resif in the way you think about your career building high value skills that actually really increase your earning potential figuring out how to actually scale your business in an entirely different way the second approach feels a lot scarier but it's actually a lot more transformation in the long run when you're rebranding your life aiming for small manageable improvements keeps you tied to your current identity and let me be clear there is nothing wrong with small manageable improvements there is nothing wrong with your
current identity but when you are at the point where you are ready for a major reinvention of yourself a major rebranding of your life what got you here will not get you there thinking in terms of 10x instead of 2x forces you to let the old version of you go entirely cuz it's not about doing more it's about doing different so here's the question are you looking at this like you are trying to stretch your current self or stepping into a new one entirely one is 2x one is 10x neither is wrong but if you
want to Rebrand your entire life that 10x thinking is what's going to get you the transformation that you're looking for now lastly deep transformation requires focusing on yourself it can require a little bit of healthy selfishness sometimes and it can require you to go inward okay think about it this way when the caterpillar transforms into a butterfly he doesn't do this by continuing to hang out with his little caterpillar buddies every day and living the same life that he always lived no he goes entirely inward into his little cocoon he becomes entirely self-focused and funny
enough it's almost like he has a little mini death in there but after that process he emerges completely transformed essentially 10 Xing his life and becoming this incredible free badass little butterfly when we're in the midst of deep transformation it's it's natural for us to want to go Inward and focus on oursel and be a little bit more selfish now if we are just selfish and entirely self-focused all the time that is not healthy I would not deem that to be a good thing but we aren't rebranding our lives every single year but every so
often we get the pull we get the hunch that it's time that's time to step into something bigger and when you feel that it is okay to pull in and focus on yourself we all need that from time to time to be our best self Reinventing yourself can sometimes require periods of in balance and that is okay because let me tell you something about balance balance is the reward but it's not always the strategy life moves in Seasons there are times of balance and stability and there are times of imbalance and a maybe a little
bit of chaos but also transformation it's a natural Rhythm that's how life Works think about it when you have just given birth to your first baby freshly postpartum do you walk out of that hospital immediately balanced in all areas of your life no you are all in zoned in on you and your baby and that is it you are focused on healing you are transforming it's a little bit Raw it's a little bit scary but that balance does come back eventually or when you're studying really hard for the Elsa to get into your dream law
school do you feel particularly balanced then not really but sometimes that imbalance is exactly what's required to get you to where you want to go and eventually that balance does return that's the Rhythm of Life balance imbalance periods of Easy Flow and periods of deep raw trans transformation and the cycle just continues Don't Fear The imbalance you can lean into it it's just a season that can lead to something greater now let's talk about the Practical realistic tangible things that you can start doing to start rebranding first of all I highly recommend once you have
that clearly defined vision of who you want to be to spend a whole weekend like block it off on your calendar make sure that you don't have any like social engagements or any like big family responsibilities that you have to be a part of and just spend the whole weekend cocooned up in your place alone getting organized before anything get organize and get ready to welcome this new self into the world so to say so clean out your closet right any old clothes that don't align with you that don't really match the version of you
who are trying to be maybe consider donating them or selling them get your physical space in order especially in a way that relates to this rebranded version of yourself let me give you a practical example of what I mean by this so if your rebranded self is like really good at cooking and Cooks a lot at home and eats really healthy food clean out and tidy up your kitchen throw away the junk organize your spice drawer organize your cooking tools make it a wonderful space to be in if this new version of you involves becoming
strong and fit and being like a workout girl and you're planning on working out at home create a small designated space in your home to work out set up you know and organize any equipment that you have like your resistance band hands or your ankle weights have everything organized ready to go or like if you plan on going to the gym make sure that you find a good gym sign up for it and have it ready to go or another example if this new version of you is like a business owner and that's something that
you really want to do you want to start a business maybe you should open your computer go through all your files clear out all the junk clear out your desktop clear out your email inbox maybe you need to start a new email for your business whatever it is just get organized when you're organized in a way that supports the life you want it is way easier to start creating it and start living in it just take a weekend entirely to yourself to clean out all the junk that doesn't align anymore and to get organized even
look at the people who you're following on social media a lifefree brand practically requires a fresh start and trust me it'll feel so good when you do this to continue on with this organization theme though once you have cleared out and tidied up your life it is imperative that you have an organizational system to run your new life by becoming your future self requires some structure and some accountability it's what helps you to actually show up as that version of you every day you can do all the manifesting all the visualizing but what really matters
at the end of the day is that you start showing up as her and start acting as her okay so you are not just flying by the seat of your pants anymore so you can do this however you like whatever works for you I use my notion template it really works for me it's been a game changer for me so I basically have all of my goals on there I have my agenda on there that I can check off as I go I have my habit tracker on there that I can check off as I
go meal planning recipes travel planning all of that stuff if you'd like to check it out that template is linked down below but you can also see a full video walking you through my entire notion template and how I specifically use it and how it keeps me organized and how I run my life but really do what works for you it's not about the tool itself it's about finding a system that works for you that you're actually going to use that keeps you on track or if you like physical planners physical calendars physical to-do list
writing it all down that's great too for me I prefer digital with my notion template just because it's very easy very practical I can check things off as I go add new notes as I go I have access to on my computer or my phone just really easily so that's what works for me maybe it'll inspire you too but whatever it is a little bit of structure and a little bit of organization goes a long way commit to a system that'll support you in showing up as the new you now let's talk about something super
important super practical super straightforward you're your calendar and your agenda must be a reflection of your priorities if the new version of you prioritizes Fitness for example but there's no time blocked out on your calendar to go to the gym then is it really a priority if your agenda has all your important work tasks on there and all the errands you have to run but no workout at gym then it's not really a priority if this new version of you is more social and makes an effort to hang out with her friends but then you
look on your calendar and you have zero friend dates scheduled or zero social things scheduled then there's a disconnect right something's not aligning your calendar and your to-do list are like mirrors for your priorities and it shows you whether your actions are in alignment with your intentions if they don't reflect the life you want and the person you're becoming then you need to ask yourself do I really want this or am I just saying I do your time needs to reflect your priorities and if it doesn't then something is off trans won't happen until your
actions meet your intentions now whatever your goals are for this new year or this new version of yourself with every overarching goal there needs to be somewhat of a plan underneath that you don't have to have everything figured out but it's helpful for every goal to have an action plan that follows with it because this gives you Clarity on what it actually means for you and how you want to show up if your goal is to get fit I keep using that example because it's just so common right what's the action plan for that maybe
it's I'll go do a gym workout twice a week I will go to a pilates class twice a week and then the other days of the week I'm just going to take a nice slow walk throughout the neighborhood that right there is actionable and then you can put those workouts and those activities into your calendar in your agenda and they're not just random ideas their commitments or if your goal is to meet the absolute love of your life now you are not entirely in control of that right but think about your role in that how
am I going to show the world that I'm ready for that maybe it's I'll get out of the house at least once a day and when I do I'm going to look nice because you never know who you might run into it's not about figuring out exactly how you're going to reach each and every goal the universe often surprises Us in beautiful and unexpected ways once we get clear on what we want but having a plan means at least you know how you're going to show up and how you can hold yourself accountable to that
and then you put these plans in your notion your notebook your organizational system whatever you choose whatever works for you and these plans do not have to be perfect do not get caught up in Perfection they just need to exist so you know how to show up for yourself so there's two sides to the Rebrand there's the mindset shifts the clearing the limiting beliefs the Letting Go letting go of the ties to who you've always been getting clear on your future vision and then there's the action part the doing part the actually showing up part
and both are crucial but now it's time to start acting living thinking like her if you want to truly Rebrand yourself and Rebrand your entire life you have to have the audacity and the self-awareness to let go of who you've always been and step into someone new this doesn't happen passively or by accident this happens consciously and intentionally so ask yourself what does this new version of me do how does she move through her day how does she speak how does she think how does she show up how does she dress and then start doing
that now not 2 weeks from now not when it feels easy now and honestly you can make it it fun it doesn't have to be so serious and heavy you can see it as like you're in a movie having a major plot twist or you're in a video game where you are on this Quest and once you achieve this Quest and finish this Quest then you level up cuz just to be clear you're not rebranding yourself because you were forced to or because you just suck who you are as a person you don't need to
do anything you don't need to reinvent yourself you get to reinvent yourself if you want to because isn't it fun to cover different versions of yourself isn't it fun to see how high you can go doesn't it make life kind of interesting when you approach it with love and playfulness everything will fall into place perfectly so stop waiting for permission stop waiting for the perfect time if you clicked on this video and watched until the very end it's because deep down you know you can feel it that you are being called to something more trust
that if you did stay until the very end I'm very grateful for you this was a very long video but also leave your favorite red Emoji in the comments below so I know I love to see who sticks around thank you so much for watching you are going to have an incredible year and just know that I am rooting for you so I'll see you next time bye
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