this is Don he's not 65 doesn't have blue eyes or work in finance yet women are hunting him down and even showing up to his workplac unannounced they have been coming to the office unannounced why I've hijacked his dating profiles for 2 weeks applying six of the darkest psychological principles that exist to turn him into the Riz King and flood him with matches and if you're wondering no I'm not some sleazy pickup artist my name is sa subie I have a wife three daughters 00 employees and I'm an investor on Shark Tank these principles are
so powerful that I've used them to do over $100 million in sales and you can use them too but in the wrong hands they're dangerous to put these to use I needed a participant so I went to the most single guy I know my videographer Don Hi C are you on H yes how's it how's it going are you getting ready matches I didn't want to go too hard on the guy but this needs some work oh he's ugly as [ __ ] I would not swipe right on this person how long have you been
on hinge uh a couple of months how many matches have you got zero zero all right let's see what we're working with the most important thing is naturally your profile pictures because that's what's going to stop somebody these photos They Don't Really project probably the kind of lifestyle or really even show you to the best ability yeah there's just absolutely zero Source here a voice prompt as well can we play this yeah recording voice memos on hinge yeah that's not the best thing we got some work to do but you are in good hands than
which leads us to psychological hack number one so we head out to get Dawn drip to the nines and bust it down Iman gatsi style but no seriously I wanted to transform him into the old money Dawn so we went shopping for a nice Polo some casual dress pants and boating shoes to give him that understated luxury look and the first one is a high appeal to status on these dating apps people want to do anything that they can to project a high social standing whether that's using material objects and cars to really have that
appeal and portray that lifestyle I just went shopping with saur to get some new clothes not stuff I would usually get but you know I'm just going to listen to the man and we'll see what happen but this tactic goes deeper than dating in business it's just the same with how Rolex or Ferrari always partner their brand with a luxury lifestyle they use status to create desire all right Don come out man this is what I'm talking about you look so much better the boy is dripped out it's got the Prada Shades not even the
same man so we need to get some profile pictures couple of candid shots which leads us to our second manipulation tactic people 100% judge you by your appearance oh yeah okay that's bossed out but it runs a lot deeper than Aesthetics because confidence in one area like the way that you look or the shape that you're in spills over in how people are going to judge you in other areas if you have one area of your life sorted out I.E your appearance it exudes confidence and capability in all different other areas of your life in
marketing having a good website product photography video even your brand and your fonts can largely impact the overall perception of the quality of your products and service just on design alone but we weren't even close to being done yet if we wanted to get this man a date there was still a lot of work to be done the reality is if you are a guy on dating apps the odds are stacked against you on platforms like hinge the top 20% of men get 80% of all the m es for the average guy the odds are
rough but here's the thing nothing beats the laws of human nature this third principle is a bit dangerous but it's what's going to get his profile to catch on like wildfire we need to flex on him a little bit though get some shots with you in the this the real deal all right Don get in now we're cooking you need to get the hand on the steering wheel through the windshield the over the shoulder CH the glasses on apparently is that not like a bad thing both we want to sell the fantasy that Don's life
is aspirational by presenting a lifestyle that others fantasize over whether it's being very adventurous or having a lot of luxury in your life it makes someone seem more appealing look this is a very risky strategy to employ because it can attract people who are just not going to be the right fit but it's so powerful that we had to try it but this strategy carries over to business as well Rolls-Royce they don't sell Transportation they don't sell cars they sell luxury they sell the experience of their brand selling a dream and the whole aspirational lifestyle
makes a product seem more desirable as people want to enhance their lifestyle they do not want to buy products he looks like a crypto millionaire this guy that's sick it's now time to use hack number four realistically the number one game changer that you need to blow up profile is just one shirtless pick drop down do 50 push-ups get a bit of a pump and then we'll sit you on the front of the car take your top off sh if it's going to get me more matches yeah honestly why not next up is the authority
buas people tend to trust and follow the lead of people that project Authority and confidence a diabolical pump man Da you're a machine bro where is all this energy in the office confident and bold Behavior signals leaders ship brands that exude confidence are seen as being more authoritative and consumers are more likely to trust their recommendations and to buy their products we see them on the front here shut off shut off we've got to pull out all the stops if we want to get this guy a date Apple consistently communicates about being the leader in
Innovation which signals to Consumers that they are buying into the best I feel like that's a winner that's the best one yet it looks good yeah but just as we're getting getting one more shot for good measure you get this shot on not introducing Dawn 2.0 I had him set these as his new profile pictures but none of this matters if we don't implement the last two hacks man these photos are [ __ ] fire now it's time to tell people what it is that you're looking for when people are on these apps they're just
so bored and sick and tired they get in a of just people saying the normal crap boring stuff Netflix music movies Sports football we're going to have a little bit of fun here I'm married to the grind and have a rescue cat named taco just looking for my next big project just kidding I'm not always working but the cat is real and yes his name is actually Taco so I know it's different but that's what we want to be we want to be different we want to give someone a bit of entertainment a bit of
fun a bit of humor we have a saying in sales and marketing if you can make them laugh you can make them buy people are bored they're bored with their everyday life that's why they're on these apps they're looking for connection they're looking for something a little bit different in this section let's have a little bit of fun like Drake says I'm looking for a pretty girl and an honest one Brands like Old Spice use humor to make their brands more memorable and the whole experience of being advertised to much more enjoyable before we set
his profile live it was time to use the darkest strategy of them all to hopefully get this guy on his first date in years next up is scarcity and mystery by not being emotionally available or predictable it creates an air of mystery where people want to find out more when something is perceived as being rare or hard to get people have fomo a fear of missing out which then creates more desire highend brand like Louis Vuitton rarely if ever go on sale and have a take it or leave it mentality and this approach signals an
aura of exclusivity and the sense of challenge fuels their attraction for this one I wanted him to use the video feature to show that he has options you sound a little bit robotic I want this like this a little bit more casual I'm super selective so don't get mad if I don't reply I know you do the same thing all the time it's good nice and confident my man now now it's time to finally set his profile live and see just how well these psychological hacks work out in the wild so I really hope this
works for Dawn I am very confident that it will but I I am very very hopeful that it does sorry sorry to interrupt but you have to see this my hinge is popping off how many matches do you have got like 20 matches 20 dude have you messaged any of the yeah yeah but they all think that I'm like a crypto millionaire and want to be taken for a ride in the Ferrari and been messaging some of my matches and you know they're not really getting anywhere it just feels like a lot of these people
on here want to use me be taken to nice expensive restaurants yeah yeah yeah look we probably need to strip it back like we know the funnel converts now it's actually probably converting too well so after a few days I had to go back to the drawing board and I still kept the key pillars in there but I had to remove some of the just more darker strategy what is it that you want Don like what is it you're looking for I just want someone who understands me you know someone who's going to accept me
for who I am I had him bring things back just a notch and I'm currently chatting with a girl that I like so yeah I'm going to keep it going and see what comes out of it right well it looks like we're going to get coffee what should I say or do when I'm on the date yeah look I think think the the most important thing to think about is that you want to try to remove as much nerves and just be comfortable in yourself you got this man you're all good you got it cool
so with that I sent him on his way all right so I'm on my way to meet this girl don't know what to expect I'm pretty nervous not going to lie but uh fingers crossed I guess we'll see what happens eh there you have it those are the six psychological principles if they work for Dawn then they'll work for you if you like this video check out this one on Tinder copyrighting hacks
