Why Aren't You Doing THIS On Social Media To Turn Your Marketing Around? | GaryVee — The Gathering

distribution has changed where consumers attention has gone has changed this is now without a shadow of a doubt the primary device of society it's not even close I couldn't even comprehend anyone arguing the counter but people do in marketing industry because we want to hold up books that were written in the 9s Decks that were written in the early 2000 our number one job is to create consideration from as many different consumer segmentations as humanly possible why wouldn't you want everybody on Earth to buy it I hope that some of you have already read the

headlines of Chile's in the US where 40% of its Revenue in Q3 is attributable to one Tik Tok the mango gummy craze of people selling it on eBay for a premium off of one Tik Tok the Ocean Spray thing I think everybody knows and what that did for Fleetwood Mac and Ocean Spray we have never had the luxury of something so phenomenal for such a low price we can change the outcomes of our business but we must become actual practitioners I think the industry got reversed as you know and as all of you know a

lot of people took social in-house or fund it very small cuz they think it's the commodity it's supposed to support the campaign I think of it as reverse I think the campaign is the commodity there is this room alone let alone the world has many brilliant strategists and creatives that can come up with the tagline and the commercial to me that's the commodity the the science around the art to be able to win on Facebook versus Instagram Instagram versus Snapchat Snapchat versus Tik Tok LinkedIn versus YouTube shorts we have over a hundred employees internally that

work on something called pack platforms and culture all they do for a living is understand how the alos work on the eight platforms that matter or what's happening in popular culture across all different segments around the world of Interest Korean pop gaming slime trends for girls making slime I mean why Sabrina Carpenter happened like all of it and so I think we're wasting our time on audacious philosophies and Academia and we're not in the trenches in fact I think it's crazy in 2025 to spend media on any creative that wasn't validated by the algorithm that

consumers wanted the thought of spending media upfront in 2025 only speaks to someone that doesn't realize what's just happened social media the one that I fell in love with in 2005 6 78 social media in the early days the reason I was so intuitive about it was the way I built my Daddy's Liquor Store was not social media it was email marketing and Google AdWords it was really it was direct mail right there was a lot of different marketing functions social media when it first came out and for the first decade 2005 to 2015 was

email marketing get as many people to follow you as possible post something and get a kind of guaranteed amount of people to open right what has happened in the tiktock ification of all social media platforms over the last three years is we don't live in that world anymore I've been doing this every single day for 17 years hardcore and the fact that somebody in this room who's never posted on social in their lives could decide to open a Tik Tok account today make their first post and that video can get more views than my post

later this afternoon is a level of creative meritocracy that has never been seen in the world so I was showing you last night and it I don't have a camera here to make it worth I don't want to I'll just tell you what's here I showed Michael last night to really tell him the extremes of what's going on I showed him a piece of content on my account my Instagram account I have 10.3 million followers I showed him a piece of content and it got 19 million views my most successful video in that platform I

showed him another piece of content and the logic and why I thought it was going to do as well and great I was super fired up about it that was posted 3 days later and I got 400,000 I don't think most as you know one of the things that I think has really helped me one of the reasons for all of you this this may make sense to you one of the reasons I still do Gary ve is because I believe being a practitioner is the advantage I do all of the marketing vriends my dad's

win text like being an operator of marketing every day as a CEO is a substantial competitive Advantage so for me it's I don't believe that people have realized the extremities of what's happening in organic social over and underpriced attention can you share a little bit about that framework with this group and what it means for marketers and advertisers I think anything could work I don't think newspaper ads are per se dead I think that they're just very expensive based on how people act in 2024 I think television can work in fact you know this I

believe the Super Bowl ad is the single best media Buy in the world I think it is grossly underpriced when you get A1 30 140 million Americans to consume a 30second video for 7 or 8 million that is insanely challenging even if you were remarkable at best digital and social and influencer work the problem as many of us know is if the creative is wrong now you're in real trouble right so there's attention and then what do you do with the attention and so for me I become infatuated because my career was built and I

watched the biggest companies in the world built on over investing and under priced attention in the first 6 years of Google AdWords Google AdWords were uncomfortably underpriced there's no mistaking that Amazon being the number one spender on Google AdWords by a magnitude of 5x to the number two spender of eBay in that era doesn't have a direct correlation to how big amazon is today Proctor and Gamble is Proctor and Gamble today because when we transitioned from a primary Radio Society to a primary television Society a lot of advertisers held to writing copy for radio because

they were romantic about it and PNG went all in and their execution in the first 10 years of Television outpaced every other consumer brand the things we're all seeing today are dictated by what we're seeing in Social influencer and other underpriced behaviors so I when people say like TV is dead I don't think TV is dead I think the standard television commercials media cost is grossly overpriced in comparison to if you understood how to do every marketing Behavior Direct Mail search television social digital banners pre-roll if you knew everything and you could do it all

why wouldn't you spend your money and your activities on the things that were better priced and so the thesis of underpriced attention or the concept of the book I wrote date trading attention is what I think is a good deal in marketing or content creation changes constantly you know we took a long flight yesterday together we're talking about virtual influencers we're talking about live social shopping like this is moving fast and trust me I wish I grew up in marketing in the 50s 60s and' 70s I would have loved drinking a [ __ ] cocktail

in the middle of the day shooting the [ __ ] I'm very good at coming up with slogans I'm good at that [ __ ] I would have [ __ ] dominated I would have high-fived the [ __ ] out of Don Draper but I didn't get that this is the era I'm in and so I feel as though the Merit of marketing is misunderstood the separation of media and creative was a really big issue for all of us it it created an ecosystem of fake reports that we all overpay for it's all corporate [

__ ] you all know it I'm not smart I'm just independent I uh I couldn't agree more um I'm petrified of virtual influencers as you showed me yesterday but yes we'll we'll see where that goes um well let me tell you where it's going to go please there's a stunning chance that your son could marry a non-human being he's only four man but where I'm going here again one thing that I don't think we do well is we don't look at all eight billion people right I'm sure this will land with this Canadian crowd [

__ ] Americans piss me off you know they're sewing their own [ __ ] I'm like you know there's a world right you know and so when you look at like for example virtual influencers these are AI people people that are not real but on Instagram right now by the nanc are starting to look more and more real a year ago you could kind of tell it was a little too photos shy right now I promise you some of you consumed a human you thought it was a human and it's not meanwhile in Japan and

again if anybody here has lived there or has had the luxury of marketing or doing business there this is pretty Advanced vtubers are a big deal there are people that are consuming unlimited content of live streaming virtual influencers called vtubers and it's gone so far that there are many people that are paying to be in relationships with a vtuber and so when people say like oh my God everything's all [ __ ] up now like all the kids are in Social and on the phone I remind people that the Beeper was here just a few

minutes ago the Blackberry that you all loved so much that you would never leave cuz you had to feel the buttons and so I tell parents if you're scared about what's happening right now wait to 25 years from now this is the mundane and I tell you back to history go Google or AI search articles about the Kaleidoscope when the Kaleidoscope was invented the amount of Articles written in Europe that was going to ruin the children because they were always like this Michael I think fear I think fear is unfortunately very effectively being weaponized right

now I think fear is having a good moment which is really devastating to me um but I I challenge everyone here when you hear virtual influencer and having a relationship with it I'm not confused that everyone's like what the [ __ ] right but I but I challenge you to realize humans continue to evolve things are different things change and if you come from a lens of optimism versus pessimism or fear I think it opens you up both in your human spirit and in your Market and business behaviors I am firmly in the business of

maybe in a world of people that are just in love with no so see the alarm just went off we done that's it see you thank you for having me so you talked about the business of maybe I want to talk about that a little bit more um one of the things that you say a lot which I absolutely believe in is this idea of a yes and culture yes um and Brands and marketers so many grew up in a world of scarcity so can you talk a little bit about what yes and means and

what's the importance of both quantity and quality to success in Social so I think we unfortunately continue to treat social media with a television mindset that it is that we will sit in a boardroom and come up with ideas and judge every word and the grid of our Instagram is being treated like a full page ad and Vogue and there's just there's we're not letting go of this incredible insecurity known as my subjective opinion and so when I think about the fire power of this room I'm desperate to see all of your ideas hit the

end consumer and that to me is not spray and prey and throw against the wall and see what sticks and even test and learn that is distribution has changed distribution has changed where consumers attention has gone has changed this is now without a shadow of a doubt the primary device of society it's not even close I couldn't even comprehend anyone arguing the counter but people do in marketing industry because we want to hold up books that were written in the 9s Decks that were written in early 2000 and so what yes and to me is

if you're trying to sell Star or this these sneakers or anything that's represented in this room our number one job is to create consideration from as many different consumer segmentations as humanely possible why if you were trying to sell something a vision a story or a product or business why wouldn't you want everybody on Earth to buy it so sitting around and thinking one video one vanilla video and then matching luggage to support that vanilla video is the right way to do Marketing in 2024 you do understand that every basic Common Sense somewhat solidly bright

person on Earth that doesn't live in our industry thinks everything we do is stupid right like animatics focus groups of six customers when we have social media like what are we doing and so and so yeah I mean we love a good caign we're going to wait I mean I feel so bad for Creative agencies all I hear from CMOS is like blah blah blah they didn't crack it no [ __ ] they didn't crack it you're making a subjective opinion they're pitching you subjective opinions but I also don't have empathy for it because in

2024 spending 7even months on a brief in an idea and then pitching it is illogical and so yes to me is everyone here has unlimited good ideas of stories that may resonate with many different consumer segmentations and now we have this blessing marketing blessing called social media where for the first time in the history of marketing the creative creates the reach let me say that nice and slow for the kids in the back Michael for the first time in marketing history the thing we've all wanted as creatives is true the creative itself creates the reach

not we make a piece of creative and we spend it on God ly amount of money to force people to watch our [ __ ] this is huge and until people understand that they will continue to lose market share could agree more um I want to I want to push a little bit on the idea of behaving as an operator you you sit across vayer X at this point multiple different companies under the umbrella you could easily just focus on leadership chairman style role across all of these different entities but you spend a lot of

your time engag in in the daytoday of all of those businesses and spending time researching to truly actually operate the businesses number one how do you think about the balance between acting as an operator and trying to act as a leader across all of those businesses and number two um how do you think that manifests itself in a competitive advantage against other agencies that might operate in a different way well look I mean the number two is simple and for anybody that owns an agency here or aspires to staying independent as long as humanly possible

is competitive Advantage I I don't again there's a lot of things that have happened in my life where I don't get high on my own Supply I don't think I'm special or good or smart I think I structured I made a good decision to give me the freedom to do the thing right so when when we when I think about our competitive advantage and other against other agencies we we opened up Canada 18 months ago why when I looked at the landscape in this incredible country it's mainly holding company owned and if you're in a

holding company-owned environment you're not less good than Vayner media you're not less creative you're not less smart you just have to make numbers every 90 days or you're [ __ ] dead if I had a board or I was part of a holding company this year this is real talk this is not hyperbole I just need you to hear this nice and slow cuz I'm hoping this brings value to somebody if I today was publicly traded even if I was privately held and had a board that had power or if Vayner was part of a

holding company I would be getting fired at the end of this year we did not grow enough and we made a lot less money this year a lot less and do you know why I'm happy because I invested my [ __ ] face off this year and I'm going to [ __ ] kill everybody next year [Applause] that does not make me better than the competition it means I had the luxury to do that and so I have actually deep empathy and compassion for the agencies that are part of this I feel bad I get

it those MDS those C there's a lot of stress and the industry is changing nobody's confused by that there's a lot going on in our world um so that's how I think about that the practitioners ship yes you know this I come in cold into meetings and I know what's going on cuz I'm living it every day my my team's like we want to prep you for the meaning I'm like I've been prepped there is no prep there's no need for prep I'm not coming in cold I'm not a banker I'm in this [ __

] yeah that was a dig um so that is a very big deal to me and you know as far as the way practitioner operating or leader chairman look I think when you own a business just like when you're a parent everything's on you how do I think about it that is my responsibility and I have been flow and I think again for parents or owners in here or leaders or CEOs I would ask you to not beat yourself up you're trying like some some weeks are going to be better than others some years are

going to be better than others some months are going to be better than others sometimes I feel like I'm the most dominant force in the game and other days I'm like man you're [ __ ] overrated caring me you know like you know but I think that's the life Journey you know to me I never get too high I never get too low one of the reasons I've been able to be a public figure for so long is when I post something and somebody puts a goat Emoji I don't think I'm the greatest which protects

me from when somebody says I'm a piece of crap because I don't think I'm a piece of crap and um I worry about what people that actually know me think about me and um I'm enjoying the process thank you it's very nice so number one I think that's right on and I want to take a I want to make a little bit bit of a shift from some of the the practitioner aspects of social media I want to talk a little bit about values in perspective yes um I've had the luxury of meeting people that

work across a lot of vorx what I've seen consistently and I'm really impressed by is the shared values and culture of everyone who's in your orbit and so how do you think about maintaining a sense of perspective when we're working across everything you're working across there's so many demands on your time and then how do you think about the shared values that I see at least across everyone that's in the Vayner universe and like how do you think about the way that you project that out um on a day-to-day basis thank you um two very

simple sentences that I think answer that question number one if you are a leader and you were confused by the following sentence you have no shot of winning long term the sentence is employees and anybody that works for you are actually your boss the second as a leader you understand you work for everyone not the other way around is the second that you can actually accomplish something humility is the sheer superpower of society so number one I think the reason you see what you see and it's not just you know vayer X as eight or

10 companies in my advertising home but then as you know there's Vayner Sports there's vriends my Pokémon thing there's the Restaurant Group there's a lot going on and you see it across the board on two things I work for everyone and number two I fire every single person that is not a good human being regardless of how much money she or he makes for [Applause] me there is no quicker way to [ __ ] everything up than to look the the other way at someone who's talented and contributing but is a piece of [ __

] human period And so my success rate is not based on how I hire my success rate is based on how I promote and how I fire hiring my friends is guessing let there be no boy oh boy was I gifted with intuition and people skills it's a real blessing all give all the credit to my parents having sex at the perfect nanc and I have hired atrociously in my 30-year career because I'm too optimistic there's a little bit too much charity in the way that I hire it's just who I am hiring is guessing

promoting and firing is knowing hire faster because you're not going to figure it out anyway fire faster and promote fastest one of the big mistakes a lot of us make is when we know we have something great in our hands we wait a year we wait two years when I smell or sniff out somebody great I'm letting them know fast often with action on title Andor dollars if nothing else by human interaction of like having a dinner and saying you [ __ ] got it I want you here let's get to know each other the

lack of time that people spend with their people how could you have a relationship if you don't spend time together the amount of time that bosses don't spend with people is staggering to me I spend a shocking amount of time on 15minute check-ins 30 minute drinks human interaction the level again this industry knows this I have an agency that's 14 years old we have almost 100 people that have been at the company for 10 plus years you know [ __ ] insane that is in our industry that is earned that is by giving a [

__ ] that is by AC caring and knowing the continuity in culture and family business Vibes build an Unstoppable force and so effort is the answer my friend I think that's right on um I want to talk about your other superpower a little bit that we were talking about yesterday um timing so again you've launched multiple different companies um you've leaned into platforms when the industry wasn't ready for it um how do you think about and how should everyone in this audience think about figuring out when is the right time to make a change when

is the right time to make a shift when is the right time to take a shot on something that might not be um common knowledge or um an expected play at a given point in time we ironically we've talked about both of the answers to this question number one when you have humility and don't think you know anything and think the customer is always right at scale it's the easiest thing to do all time 6 years ago when I was yelling about Tik Tok and now I get a lot of flowers for that that wasn't

a genius that already happened when people give me a lot of like you know I'll do a podcast like Gary you're you see around corners you're no stradamus you're this I'm like no I'm not I'm just paying attention right like Saturn let's do a real one right now in the US Saturn app what is Saturn app most people don't know it definitely not in Canada it's a us thing that's really happening it's a calendar app for high school kids in the US they did a very weird 80% of high schools have this very weird model

where you're on a five-day cycle I don't know if they have it in Canada too like it's not like Monday Tuesday like you know like Tuesday could be day three like it's confusing so they built an app to make it easier for high school kids that looks like a Google Calendar and is now penetrated 80% of high schools in America 80% of 14 to 18 year olds are on app app then they miraculously add chat on top of the calendar go [ __ ] figure smart [ __ ] move there's 80% of high school kids

14 to 18 right now as I sit here and B on this app when I start talking about it in this exact meta moment and in three years when it becomes the first thing since Snapchat and Tik Tok to actually be a thing it wasn't that I saw around corners it's that I'm paying attention every day and it's already happened you just don't know about it meaning people at my level are living in pen houses not playing in the dirt Michael I'm in the [ __ ] dirt Michael can I go to the penthouse you

can you so can brother because what I believe is the penthouse sounds nice but if you love the [ __ ] game the penthouse is boring so you know what's my timing about it's about humility and listening like I'm just paying attention to what consumers do all the time live social shopping like whatnot is crushing Tik Tok shop is crushing it's not like of course live social shopping is going to be the buzzword next year it's happened I'm not guessing I've been watching it for six I've been watching whatnot for four years timing is about

watching everything knowing when things are premature and then getting loud when they're ready when everybody was like we need to build metaverses when you know obviously I'm very bullish on nfts and blockchain stuff but everyone's all my clients are like we need to build a metaverse we we have this pitch we need to build like a store in the metaverse for a million dollars I'm like there's 14 [ __ ] people in the metaverse but do I think I'm going to build a virtual store in my career you're damn right I think I just don't

know when so you watch and then when you see there's enough Tipping Point that there's enough scale that companies of this size would actually give a crap you go and so timing has been about paying attention I don't guess I don't I'm not a futurist I don't love technology here's an interesting one I don't give a [ __ ] about social media a [ __ ] could care less cannot wait to make videos in seven or eight years saying you marketers are doing social media what the [ __ ] wrong with you I care about

the truth of the data I don't like grps they're fake as [ __ ] that we are obsessed in our industry on potential reach not actualized reach we love reach I love reach I want to reach 8 billion people I wish this talk right now was reaching all 8 billion people on earth I like reach I like real reach we buy fake reach yes thank you man it's very we have to get get out of this cycle there's a re and by the way I say this to my agency friends because I don't think about

comp like competition like I cheer for other agencies I like when they win I even like when they beat us and things I like no if you are good and this is kid let me how old are you 11 11 perfect let me tell you something that I hope you remember your whole life if you're good enough nobody's taking anything away from you the reason cheer for other agencies is because if they were good enough to get the win they deserved it they want a merit nobody's taking out of my pocket what I'm saying about

potential reach and commercials and all I'm trying to help agencies that cuz I view them as like we're part of the same Collective team I know we compete but I don't see it that way what I do see is if we continue to suck everything's going to go in-house so like what are we doing here we need to bring value I know a lot of you sell [ __ ] you don't believe in and that breaks my heart I don't judge you you have mortgages you have families [ __ ] changed I don't judge no

judgment but I know it's true I know that if that money was your family business's money you wouldn't spend it that way to make the business grow I have the luxury of living that life I want it for more people and so you know that's just how I see it like yeah so I want to I want to actually dig into that a little bit more um you are independent um you've built an incredibly successful Enterprise that allows you to make a phone call and say Saturn go and the team goes um is this is

going to really make the owners laugh I basically think that a lot of people now listen to my content and advice competitors even I get emails all the time like thanks Gary we beat you on this pitch by listening to this video I'm like [ __ ] you know I would argue as I sit here today with all the lovely things that have happened to me The Crew That's least listening to me is my own [ __ ] company Mike it's just like you know it's like parents right like like you just know like the

answer is is like my company's very good it's it's like anything else you take for granted all of you right now are taking for granted your best relationship when I think about my parents my mom is such a [ __ ] angel and the greatest woman on earth and my dad is not as much but he's [ __ ] epic I love my hops but I but lately I'm like [ __ ] I'm playing this wrong I'm giving so much energy to my dad's emotional needs and I'm taking my mom for granted I'm on the

receiving end of getting taken for granted because of how I roll and I I think we take a lot of things for granted and I promise you my company does that right to my [ __ ] face and it makes me laugh but anyway go ahead I I I do think there probably a lot of moms in this audience that feel taken for granted um 100% so the question I was going to ask is if you're sitting in a role in in an organization where you can't dictate transformation um or you're sitting in a senior

role but it's a larger organization where it's harder to dictate transformation how what advice would you give for how to really drive that Innovation Drive that point of view towards taking chances that you might not be able to otherwise by respectfully communicating your actual point of view instead of conforming to what you think everyone wants to hear and I'm saying that for a very specific reason I'm doing that for you personally in the seats right now because your career will advance based on your historical correctness or incorrectness there are many people right now saying things

or agreeing to things in boardrooms that they know are not right and unfortunately they're doing it because they think that's what will work currently in the business and meanwhile as the business gets challenged by doing the wrong things you're going to be the Fall Guy and fall gal for it let me tell you something very real cuz I've lived this life a lot it is much more fun to die on your own sword than to die on someone else's my friends there's a lot of marketing transformation going on you know it you may know that

your company can't change it you may know your CEO's best friends with the agency holding company guy or gal and they're going to run TV anyway or programmatic digital whatever it is but mentioning it in the room what about like how about this brand that only lives on Tik Tok that's taken up a ton of our market share how about that like talking truth people are listening and it will set you up please don't keep your mouth shut when you have a true belief don't speak out of your ass don't talk about things you don't

know but if you know the answer is to respectfully communicate it and then if nothing happens and you want to be part of transformation I have tremendous news if you don't like how the company's rolling quit be accountable you're unhappy that nobody listens to you go find find some place that will or know that you're being there for another 3 years cuz you're paying off something or something's important and shut your [ __ ] mouth complaining is for losers complaining is for losers complaining is for losers if you're a complainer that's okay DNA parenting luck

of the draw if you're a complainer I just have a fun game for you to play the next couple weeks pay very close attention to who listens to you're complaining it's only going to be two groups of people the people that love you so much they're like [ __ ] it I'll listen or other [ __ ] losing complaining humans audit your [ __ ] circles friends audit your circle and I have proof because my mom's the only one who listens to my so I know we're we're close to on time one thing I do

want to make sure we talk about is one of the things that I love about you love about working with you is your passion and you've talked about it we talked about it at dinner last night one of the things that you said was most important for your children is following their passion yeah for everyone in this audience as they think about what they're working on what they're doing from a career perspective from a life perspective like any advice on how to truly Follow Your Passion Michael and I were talking about like you know I

came from zero I grew up in a studio apartment a fourth of the size of the stage with six other family members and we're talking about like making it and having children that are you know like I said to Michael like I was 16 before I ever went to a New York Nicks game and we sat in the last row and I said you can't fake environment you're not going to get kids that are fortunate to have the same level you just can't you can't fake environment but what you can focus on is being a

good human being and like you there are many controllable things who you are born into is not thing we could control you know and so passion is important to me the reason it's important to me is the following I don't know if you know this but you were not born for a very long time like the world's been around for a minute I also don't know if you are aware of this but when you die you're [ __ ] dead so we're like here all of us right now this is it and it's long and

it's short and no matter how much work life balance you are aspiring for right now I think we can all agree work takes up a lot of time in your life you subtract sleeping and it gets really weird how many hours are in it the thought of not being accountable enough to realize that if you are miserable at it if you are sitting here right now and let's go 1 to 10 and I do live 11 I do and it's the great blessing of my life those you know those [ __ ] motivational quotes of

like if you love it you never it's real like I'd rather go to work if you knew how excited I was to get out of here right now and fly for the next six hours and do work email it would probably make you feel sad for me but I'm [ __ ] pumped I like it I would literally actually it's fun to say right here it's usually my go-to on this but this is perfect I would literally rather have a business meeting then go [ __ ] skiing yeah sorry [ __ ] I don't like

skiing like I don't I don't like it and but I'd rather watch a New York Jets game than work which is why I do it like I just want you to like it a little more because I think you'll regret it here is an incredible blessing that I recommend everyone donating your time is one of the great things a human being can do it will fill your [ __ ] soul in a way way that would stun you and most of us don't do it cuz especially a room that's this incredible a lot of work

what you got left is you're trying to do family I get it if you can donate 5 hours to a retirement home five and you have conversations with people in their 80s and 90s who are not your grandparents I believe it could have a substantial impact on your life what you will see up close and personal is the scariest thing on Earth Earth Michael regret the scariest thing on Earth is Regret regret when you don't have a lot of time left is quadruple scary I believe that you would be doing a Mitzvah and a great

gift by contributing I promise you the people in that home would be so happy to talk to somebody you will be doing such a nice gesture but it will not be selfless my friends it will be selfish because you will walk out of there and I believe that will be the drug or the infusion for you to really consider what seems like a tough decision and you know what sucks Michael the tough decision of quitting a job you hate because it pays you more can often be offset by people spending less money on dumb [

__ ] like maybe you know if you're really that unhappy I'm not talking if you're in this crowd right now in the middle like you're like I'm chill that's fine obviously if you're not good good or great of course but if you're deeply unhappy taking $50,000 less $30,000 less only has to be offset by silly things we all do you know like buying $7 coffees twice a day like so many people are signed up to like six streaming services but only watch two but are getting banged on for the monthly fee you know like there's

a lot of things we do that don't matter but waking up every day and hating your job that [ __ ] matters and so I ask you to start strategizing how to fix it because you will regret it and I say again I'm sorry I I don't mean like Rah R Rah go quit I get it you have a real life I say starting the process I'll give you an example action you can start posting on LinkedIn and making videos about your thoughts on the macro Market what if someone that is important in hiring sees

that and DMS you and says are you looking for a job you can take action that gives you leverage to create an outcome you want that is the great gift of this in 1979 our parents couldn't do that you can literally go home and make a video every single day every single week about thoughts you see in your profession of your Social commentating on it and if it's good and smart it will lead to opportunities that let you get out of what you're in please do not just accept that it's the way that it is

that is not true couldn't be better [Applause] said although and I know the NFL is here I'd rather do anything than watch the New York anything brother I'm starting to get there man 42 years of this [ __ ] misery even for the most [ __ ] optimistic [ __ ] on Earth I'm starting to [ __ ] bend Michael it's rough out here for us the GI the Giants will take you yeah we'll take you I'm sad man but hey guys thank you so much Gary thank you so much thank you everybody really apprciate

thank you so much thank you for having me I wish you well thank you thank you it's very sweet thank you