Make $14,417/mo creating digital products (DON'T sell on Etsy!)

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Molly Keyser
✨FREE TRAINING "How to Create & Sell your own Digital products for Consistent Passive Income: https:...
Video Transcript:
in this video I'm going to break down how I generate over $144,000 a month by creating and selling my very own digital products and how you can do this too I'm also going to talk about why I do not recommend selling your digital products on Etsy if you want to avoid the headaches hidden fees and platform risks of selling on Etsy then keep watching all right let's start with the basics how I create digital products and why digital products are perfect for generating consistent passive income digital products can be anything from ebooks to courses memberships
templates guides and more it's a product that you sell online digitally you don't have to buy anything physical you don't have to ship anything it is a business that is quite easy to scale and it's very affordable to get started as well the beauty is you only have to create your digital product once and you can sell it over and over and over again and again no shipping no product costs nothing it is one of the best and easiest businesses to start and scale and it also is really conducive to having a free lifestyle with
lots of free time I personally got started selling digital products because I was a professional photographer for 16 years with my own photography studio and although I loved that and it was super fun and I made great money with that I really wanted to be able to grow a business that didn't directly trade my time for money now sure I had to build the business foundation and I have to create videos to generate leads but I am able to scale a business Way Beyond just the amount of hours that I'm able to give and that
is ultimately what drew me to selling digital products and if if you want an indepth on demand training of every single step from learning what your digital product should be about how to create it how to launch it and how to sell it passively then check out my totally free on demand training it is the first link in the description below this video all right now that you know what digital products are and why I think you should sell them let's talk about why I do not think that you should sell on Etsy I get
it Etsy is super appealing because you probably think well it's as easy as just creating a digital product putting it on Etsy and it'll sell right I hate to be the bear of bad news but that is very far from the truth in fact that almost never happens usually The Story Goes a little bit something like this I've created a bunch of digital products I put them on Etsy and I haven't made any sales I literally get this message like five times a day and the thing is is that Etsy is very very saturated platform
so it used to be you could just post digital product put some keywords rank organically and you would get traffic in sales but there are so many people on there now there is so much competition it is so over saturated and now they want you to pay to play so they've made it even harder for you to make money ranking organically because they want you to pay for ads not to mention they want you to pay listing fees every time you list your digital product you have to pay fees before you've even made a sale
so not only can it be expensive to be on Etsy there is so much competition it's very hard to stand out on Etsy and I just really don't recommend selling on that platform so let's talk about what I do recommend this is a strategy I have used since I started selling digital products way back back in 2014 and that is to not rely on other platforms do not rely on Etsy do not rely on Amazon build your own following I want to say this again leaning real close my friend build your own following build your
own following seriously you might think well that's so hard I don't have a following none of us have a following we're not born with followings you just have to decide you want a following and start posting content I'm not going to sit here and say growing a following is easy but is selling on Etsy easy is selling on Amazon easy no everything really can be seen as hard and you just have to choose your hard right I mean if selling on Etsy was as easy as just putting up a listing everyone would be making millions
on Etsy and that's just not happening right and if growing up following was easy everyone would have a massive YouTube following and be making millions of dollars but that doesn't happen choose your hard but here is what I will say if you're going to put the time in and put the effort in and put the work in it is much better to put that work into YouTube Here's why not only is YouTube my only traffic Source I have leaned into it 100% because it works that freaking well and I use it to sell my digital
products but I also get paid from YouTube AdSense like the YouTube Partner program and I also get paid from Brand deals as well so putting your time into YouTube Not only will help you sell your digital products way more easily but you will also be able to unlock multiple different streams of Revenue not to mention being able to grow and monetize your very own email list as well which we'll get to in a minute so yes growing your own following is going to take time and effort but anything is going to take time and effort
so why not choose owning your platform now you don't own YouTube but we're going to talk about having your own email list and that is something that you do own and you do have control over and so putting your time into YouTube to grow your own following and then be able to unlock multiple revenue streams so you got your digital products Revenue stream your YouTube AdSense Revenue stream then you could do brand deals there's so many different things you could do the possibilities are endless so if you want to sell digital products and you want
to make it as easy as possible yes it will be work upfront to build that foundation and grow your following but it will make things so much easier I am telling you it is well worth it okay so here's where the real secret sauce comes in moving your followers to email subscribers now it is no secret growing an email list is 40 times 4 Z times more effective at making sales than social media alone I feel like I say this on every single video that I make so if you are someone who watches all my
videos I apologize but I literally just cannot drive this point home enough how important email lists are I have had an email list even back when I had a photo studio email lists are so important because look if I want to reach my customers I can simply send an email and it will get delivered to their inboxes right now it's up to them if they want to open it or not but let's say I want to send a message to all my YouTube subscribers literally maybe like 100 out of my 30 whatever thousand people will
even see that message on the community tab this is why having an email is is so important not to mention what if your YouTube gets shut down down or your Instagram get shut down or your Tik Tok get shut down or whatever it is you will still have that email list of customers you can email them and be like hey guys I got a new YouTube channel I got a new Tik Tok or whatever that is and you will not lose access to your customers not only that but you can automate your email marketing so
what I do is I put out two videos every single week on YouTube in every single video I mention freebies in order to get those freebies delivered to your email you enter your name and your email this also gets you on my email list now of course you can unsubscribe whenever you want but what I do is I send helpful free content so for about 30 days it's just purely helpful nurturing content then I usually do a 5-day promo then I'll do 30 days of nurture 5-day promo 30 days of nurture 5day promo this rocks
back and forth for about 9 months it took me a while to make an automated email sequence that long and I don't expect you to make something like that on day one but start out with a couple emails or a few emails I used to sit there and come up with new email topics every week every month and that is just too much just start scheduling from day one create an email sequence this is a series of emails that are automated that every single person who joins your list gets you don't need to come up
with something new for every single person because that person hasn't seen your emails anyways so if you want to sell digital products steer clear of platforms that have tons of competition and are pay to play and focus on growing your own following in your own email list now you might be thinking well isn't there just a lot of competition online in in general like how do I stand out in a sea of competitors regardless if I'm on Etsy or have my own following well I'm so glad you asked like literally I love this question this
might blow your mind I don't know we'll see uh how you stand out is by being you my friend being you now I'm a little weird so I've been trying to elen this more in my videos and it is a little bit weird having like a camera in front of your face and you're like I'm going to be myself but the more you record like this is my last video of the day and I did like six videos today so this one's going to more myself because I'm just like getting tired and Goofy and weird
but that is what will make you stand out like people will watch my videos and be like oh I really like what that girl says or I think she's a good teacher or she's goofy or I like that she likes SCA music and wears Scot Checkers why thank you but seriously that is how you stand out on Etsy you don't have a chance to Showcase your personality you're just like I'm uploading a fitness PDF and there's like a million other Fitness PDFs right but having your own channel you stand out because you're you now I
subscribe to plant channels Pottery channels lots of different channels and there's a million different channels in these categories but I tend to come back to like the same two or three creators not because they're sharing new information but because I just like them and the cool thing is you don't have to do anything different than just being yourself like truly because every single person is uniquely different and that's all you need to do to stand out so I hope that's refreshing to you because it honestly is to me and I hope that takes some of
the mystery out of it because that's really all you have to do is is like have passion for what you're teaching and share your honest thoughts and be your honest self and you will attract your ideal customers so now that you have all the information it is time for you to take action so what I want you to do is comment your top takeaway from this video in the comments below and I will respond to every single one now that you know how to sell digital products without Etsy you might be wanting more digital product
ideas so that you can find the right digital product for you but how do you do that well it all starts with watching this video next here because when you pair what you just learned with what's in this this video it's going to be way more powerful see you in the next video
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