MAQUININHA DE CARTÃO COMO FUNCIONA (Resumo de Tudo o Que Precisa Saber)

Card machine how does it work? To make your sales, you need to present different options for payment methods to your customers. And payments made through card machines are the most common.

Even with the emergence of new forms of payment, most of the machines evolve and start to accept different types of means to pay. Therefore, understand now how a credit card machine works, its main types and the advantages and disadvantages it can bring to your business. All in a practical and summarized way!

You want to receive tips and information to set up your own business. So subscribe to this channel and stay on top of everything you need to know to open your own company. To try to make this subject very clear for you, let's address the following points: 1.

WHAT IS CARD MACHINE 2. HOW IT WORKS 3. MAIN TYPES 4.

ADVANTAGES AND DISADVANTAGES 5. WHAT TO CONSIDER WHEN CHOOSING YOUR MACHINE So, let's go ! 1.

WHAT IS A CARD MACHINE Basically, a card machine is an interface to receive a payment. That is, it serves as an intermediary that ensures that the party selling something receives its due payment. In other words, it is a form of payment.

As another example, we can mention cash. However, the machines accept several other types of payment, such as credit and debit cards, meal vouchers, food vouchers, QR Code and even Pix, for example. Still, the machines evolve more and more.

And just to exemplify, many current machines already accept approximation payment (method known as NFC) from smartphones, smart watches or even the physical cards themselves. In addition, it is worth noting that card machines work for physical stores or payments made in person. However, for internet or online payments, there are other models and payment methods.

But that's a topic for another video. However, if you want us to develop a video with online payments, write it here in the comments, agreed? 2.

HOW IT WORKS Before explaining how the card machine works, you need to understand the process behind a transaction and those involved. In short, those involved behind all of this are: - CUSTOMER OR BUYER(A) These are customers or people who are making a purchase and the respective payment. - COMMERCIAL ESTABLISHMENT Refers to the selling party of a product or service.

And who will receive payment for that sale. - OPERATOR (PURCHASER) It is the party responsible for intermediating this transaction via payment through the card machine. It handles transaction processing.

In a way, it is the companies that make these machines available. Like: Stone, Rede, PagSeguro, Cielo, GetNet, among others. - INSTITUTOR OF THE PAYMENT ARRANGEMENT (BANDEIRA) This is the party responsible for mediating operations.

In this way, they are responsible for determining the rates, terms, limits and other rules regarding the card. As examples, we can mention: Mastercard, Visa and Elo. But there are other brands and companies as well.

- CARD ISSUER It is the party responsible for issuing the card in question. For example, financial institutions and banks. Like Itaú, Banco do Brasil, Bradesco, Santander, Nubank, C6, Banco Original, anyway.

- FINANCIAL INSTITUTION OF THE COMMERCIAL ESTABLISHMENT Finally, it refers to the bank or financial institution in which the sellers or commercial establishments have a bank account to receive the amount related to their sales through the card machine. With that in mind, we will now explain how the transaction process works via the machine when paying for a purchase or sale. In a practical way, a card machine works as follows: 1.

First, merchants or sellers enter the value of the sale or payment to be made and choose the payment method (such as: debit, credit, cash, installments , anyway). 2. Then, customers insert or bring their physical card (whether debit, credit, meal vouchers, food vouchers, smartphones, smart watches, etc.

) to the card machine to pay for a specific purchase. If applicable, enter the password to authorize the transaction. 3.

When customers authorize payment, a signal is sent to financial institutions. When the payment is approved and made, a confirmation message appears (either on the machine's screen or printed on the machine's roll of paper, if this is the case, as a form of receipt). 4.

The amount received for the sale is sent to your account at the card machine company. She will make the transfer to your company's bank account according to the deadline previously negotiated with her. Here, it is worth mentioning that if the purchase is not approved by the financial institution on the paying side, a message will appear on the machines screen advising that the payment has not been made and finalized.

3. MAIN TYPES Currently, there are several models of card machines. From the simplest to the most modern and complete.

But here, we will mention the main and most common ones, which are: POS This type is one of the most common. This acronym means Points of Sale, which in Portuguese means (Points of Sales). In this case, the machine works via connection to a telephone line.

That way, you don't need a computer or additional software. It prints the receipt or proof of sale on its own. POS WIRELESS The POS Wireless is similar to the POS we are talking about now, but it works wirelessly.

That is, it can be disconnected from a computer or even from the cashier itself. All because it works through the wireless internet signal. Precisely for this reason, in this case, the wireless internet signal needs to be fast and very reliable.

Otherwise, connection problems may occur at the time of sale or payment. POO Short for Points of Outdoor, this type works like the Wireless POS we are talking about. But, instead of working via wireless, it works via a cellular chip.

However, nowadays it is quite common to find machines that combine the OOP with the Wireless POS. EFT Abbreviation for Electronic Funds Transfer, this type is used via internet connection or computer. In this way, it works in an integrated way with the company's sales system.

How to issue invoices directly through the sales system. Which greatly streamlines the sales and administrative management process. This model is very common to be found in retailers, such as supermarket checkouts, for example.

It is used by many retailers because it allows them to work with multiple acquirers. That is, companies that are responsible for intermediating these payments in the machines. MOBILE The mobile machines work connected to a smartphone (generally this happens via bluetooth).

It is common to be found in taxis, app drivers or street vendors, for example. In this case, it is necessary to install an application from the card machine company and configure it according to the smartphone. It is worth mentioning that here, the only possibility to deliver the proof of sale to consumers is via SMS or email.

That is, only the digital version. 4. ADVANTAGES AND DISADVANTAGES ADVANTAGES Card machines provide greater security and confidence when paying and receiving.

Mainly because of the process we explain here. It even provides more security to prevent payment fraud. And this ends up protecting sellers from suffering from possible defaults.

It's like a solid guarantee of payment. Likewise, the payment process is fast. Which greatly optimizes the processes of companies.

Both when selling and when managing. Since all transactions are automatically registered in the machines themselves or in their respective management systems. In addition, the machines accept different types of card flags.

As well as different types of currency (like foreign ones too) and other types of payment. Like meal vouchers, food vouchers, PIX, anyway. Consequently, your business sales can happen and increase.

Since it is a form that accepts different types of payment. Offering more options for customers to make their purchases. Even today, payment by card (whether physical or via contact) is the most used way to pay for a purchase by consumers.

At the same time, card machines also serve to perform other types of services. How to top up your cell phone. Being an alternative for different types of companies and businesses as well as a secondary source of income.

DISADVANTAGES The process to get a machine can be a bit bureaucratic. Since it is necessary to negotiate with the companies of the machines. And at this moment, some documents and requirements are requested by them.

Such as registration, proof of income, among other points. If everything is right, then the process of releasing the card machines takes place. In addition, it is necessary to negotiate fees and tariffs well with card machine companies .

A fee is charged for each transaction carried out at the machine. That varies according to the negotiation with each company. Fees vary greatly from company to company.

There is even a fee for each type or method of payment. Like credit, debit, pix, installment purchases, food vouchers or meal vouchers. Anyway.

You need to negotiate well according to your business and evaluate the best option. Still, to a large extent, there is a monthly rental charge for the machine. But nowadays, many card machine companies end up exempting this fee, if your company can meet some requirements.

Like very high monthly sales volume or number of points of sale. Or else, there is even the possibility of purchasing the machine and not having to pay the rent. Or work through lending as well.

Another important point is to depend on a good internet signal, Wi-fi or telephony. This directly affects the speed of transactions made by card machines. It is even important to evaluate the internet or telephony coverage signal to find out if your company is within the radius covered by these signals.

Here, we cite the main advantages and disadvantages of using card machines in your business or company. So, if you have any points that we didn't talk about here, write them in the comments and share them with us, agreed? 5.

WHAT TO CONSIDER WHEN CHOOSING YOUR MACHINE 1. ANALYZE YOUR CUSTOMERS The first step is to analyze your customers, understand the best way they consider to make a payment. In some cases, there is the possibility that your customers prefer to make payments in cash or even transfer or online payments or bank slips, for example.

Therefore, understand whether, in fact, card machines will really be useful and will bring benefits to your business according to your customers' preferences. And also the operating model of your business. 2.

STUDY OPTIONS Currently, there are several types of card machine companies. As well as several models of machines that were developed to serve different types and sizes of businesses. So, research and learn about the available options.

And understand which one may be the best option for your company. Here, be sure to evaluate the technology and operating mode of each machine model to make it work very well in your day-to-day business. 3.

UNDERSTAND THE ACCEPTED FLAGS Another important point is to know well which card flags are accepted in each machine. This varies according to the machine model and companies as well. Nowadays, there are many brands, although Mastercard and Visa are more common.

However, it is necessary to carefully evaluate this issue because there are more and more options for flags. And here, it is also worth evaluating according to the profile of your customers. 4.

EVALUATE AND NEGOTIATE FEES As we said earlier, card machine companies charge fees and fees for each transaction carried out. As well as the release of the use of each machine available for your business. Therefore, evaluate all the fees involved for each machine company option.

As well as the models of the machines too. And negotiate with the options that you think are more worthwhile according to your business. 5.

STUDY THE TRANSFER TIME In the same way, we explained before that when a purchase is made, the transaction amount is sent to the card machine company. Thus, after a certain period, this amount is transferred to your company's bank account. Therefore, it is necessary to study very carefully how much this transfer time is.

Which varies according to each negotiation, with each machine company, with each type of transaction. At the same time, understand and negotiate this with your machine company. This is very important because transferring payments to debts is usually faster .

But in the case of credit, for example, it usually takes longer to carry out the transfer. However, nowadays the machine companies are able to negotiate much more. They even offer early transfer options.

But fees and tariffs vary depending on the negotiation and need of your business. Have you seen how card machines are very important and can help your business a lot? In this way, it is very important to understand the model of your company.

And so, assess whether the card machine will add a lot of value or not. Bear in mind that not all businesses need a card machine, agreed? Therefore, assess this need carefully.

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And just to recap what we talked about here: 1. WHAT IS CARDBOARD MACHINE 2. HOW IT WORKS 3.

MAIN TYPES 4. ADVANTAGES AND DISADVANTAGES 5. WHAT TO CONSIDER WHEN CHOOSING YOUR MACHINE We ​​hope you enjoyed it!

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