in this video I'm going to show you how to start and grow a business from scratch as someone who has no money or no experience online so the business model in question is a service-based or Consulting business and this is basically where we find a group of people or a niche we find a problem that they share we then go out to find information that would solve this problem to create a solution that is the nature of this business model is we're adding value to people's lives to a group of people by solving a problem
by applying information now there's three different ways that we can apply this information the first first one is a done for you model where you're doing the work for them and you're applying the information to the problem on their behalf the second one is a done with you approach where you coach them and you work with them where you and the client apply information and the third model is do it yourself where you actually teach information and the client does all of the work so there's three models so there's 42 steps to build one of
these businesses to facilitate the need you have for Financial Freedom there's also six phases the purpose of this video is to give you an overall road map and show you a high level view of every single step you have to take take in excruciating detail and order in order for you to become successful so what I've done is I've mapped out 42 steps that if you follow you will become successful these are foolproof fail prooof steps so let's get into it so phase one is basically foundations so the first thing we need to do the
first phase of the six phases is your foundations and where do we start what is the first thing that we need to do to start to build one of these businesses well we start at the End by defining your goal so we need to figure out what you want so the first step to becoming successful is figuring out that you actually want to be successful in the first place so what does this look like for you the second thing we have to do is pick a niche and so this is pretty straightforward what we need
to do is find a group of people that we're interested in and passionate about that we can actually help solve a problem the third stage is to research the niche and so what we actually need to do here is understand this niche in excruciating detail we need to be able to write a day in their diary and understand them better than we know ourselves because well you're going to be working with these people for the next 10 years so the whole purpose of our research is for step four which is to find and valid a
problem and so what we're looking to actually do here is basically find a problem that we can solve for these people and so by asking them lots of questions and consuming the content they' consume and immersing ourselves in their lives we should be able to find painful problems that they have once we find these painful problems we have leverage we have something we can actually add value through so once you found a problem that the KN shares the next thing to do is pick your model so I don't mean super model I'm that was a
awful joke so are you going to help solve this problem with this Niche by doing the work for them by doing the work with them or teaching them to do the work you need to pick one of those three models and that's that so number six is create your offer so once you've picked your model and once you found the problem you need to craft an offer around this so an offer is basically a way of packaging your service where we basically promise a specific outcome and so what you're offering to this Niche to solve
this problem is basically a solution and you're going to tell them you know exactly what you're going to do if you're going to have a guarantee all of this good stuff you know you need to package up what you do into a nice concise message to actually convince people to buy from you think of an offer like a sales argument why should someone actually purchase from you or give you the light of day so once you've got your offer and once that thing is in place the next thing is to price your service so step
number seven is to decide what are you going to charge so if you're doing done with you or done for you maybe you charge monthly if you're doing do it yourself and you're teaching it maybe you charge a one-off fee but you need to decide what is a fair price if you're wondering what to charge just ask yourself what do I feel comfortable charging and what do I have conviction in selling the best price is the one that you think is fair and the one that you have confidence in so once we've defined the price
and once we've got the offer we need to just do some basic company setup so basic company setup is where we're basically incorporating the business you know using an LLC or a limited company or wherever your you know whatever your country determines we're also setting up a basic website like a funnel you're configuring your social profiles as well so that people know where to find you they can see that you're actually a professional you know what you're doing and then the other thing you're going to do at this point as well is you're going to
set up like an email through like Google workspace and stuff like that but this is just the basic setup so people can actually find you and see that you exist now once we've done the basic company setup we want to do the financial setup so Financial setup basically revolves around creating bank accounts registering for stripe so we can actually payment you know we can actually process payments or Square um you can register for a software called pay funnel so you can take payments you can use go cardless you need bank accounts you need places to
transact money otherwise you don't have a business so that's basically phase one in a nutshell pick what you want find a group of people you're interested in do a lot of research into that group of people find a problem they have pick what model you're going to choose create an offer around the problem decide what you're going to charge set your company up and set your finances up so phase two once we've set the foundations it's all about your mind so this is really very very important piece of the puzzle here you need to get
your mindset straight and there's really well five steps to actually doing this so the 10th step to this entire process is Define he who can now you might be thinking what the hell does that mean but let me explain so what you need to do or she you know you need to Define who do you need to become to achieve what you want to achieve and so you need to go and look at other successful entrepreneurs who have hit your goal and ask yourselves what do they look like not physically but how do they behave
how do they think what belief systems do they have and if you're wondering how to define this well it comes down to three things in the next steps in order for you to figure out who you need to become to achieve what you want to achieve you can kind of bucket your identity and yourself into three categories so you need to ask yourself what belief systems do I have that I need to change what parts of my identity do I have that I need to change and what traits do I have that need do I
need to change you need to change because if you were the person that could achieve success you would have already done it and so the Catalyst for your business growth and success is changing yourself and so you need to ask yourself what limiting beliefs do I have that holding me back what parts of my identity are holding me back and what traits do I have that holding me back for example you could be really impatient that's not going to watch if you want to have a successful business same thing you might believe that money doesn't
grow on trees and a business people are scammers if you believe that you're never going to figure it out so you need to change these things and that's how you become he who can so the next thing you you have to do is understand that something's got to give and step number 14 is to make sacrifices because what we need to do is in order for you to start this business and become successful a business is very hungry for your time and energy and the less time and energy you have to give the business the
less successful you'll become and so what we're looking to do is find everything that you're doing in your life that isn't going to grow the business and get rid of it so all the social media platforms you use Tik Tok Twitter YouTube Facebook all of these things you know if you've got like random hobbies that you do they've got to go like everything has to be sacrificed and thrown on the fire and the more stuff you get rid of the more time energy you can put into the business if you're not willing to make sacrifices
you might as well just not even try if you're not willing to give up video games or junk food or you know that random hour that you spend doing something stupid on Saturday afternoon then there's no point in trying to start this business you have to sacrifice and so that's phase two it's your mind who do you have to become to achieve what you want to achieve what belief systems identities and traits does this person have so you can step into them and what do you need to get rid of in your life to become
more successful once you've got your foundation set and once you've got your mind in the right space now you actually need to learn how to solve the problem that you've set out to solve so in Foundations at the beginning what you're doing is you're picking a problem that a niche has and but the problem is is right now you don't know how to solve that problem you've got no idea you've just picked a problem that they've got so what we actually need to do in phase three is learn how to solve this problem so we
can create value and there's these steps to do this so what we're going to be doing in Step 15 is extremely heavy Research into the problem that you want to solve so for example if if you pick gym owners and you want to solve the problem of membership retention then you're going to spend the next month of your life doing nothing but researching membership retention step 16 in order to actually develop expertise is interviews so what this basically entails is finding people who have you know solve this problem people who have actually done it and
interviewing them whether you have to pay them whether you have to beg them whatever you have to do to get on the call with people that have solved this problem you're going to have to do it to solve it step 17 is kind of Shameless right and then this is where we're going to copy competitors so basically your competitors have probably already figured this thing out so you're going into a market with other successful businesses that you're competing with and that means they know how to solve this thing and so you should be able to
observe what they're doing and take what they're doing and put it into your business to become successful it's Shameless but it works step number 18 is a bit of a different one this is basically where we apply disciplines so applying disciplines this basically means taking your understanding of the world in different pockets of reality like physics biology chemistry maths music Etc and seeing what rules of these disciplines apply to your problem and so for example if you know how natural selection Works in biology and you're teaching client acquisition you could find a way to integrate
that understanding of the world into the solution that you're actually providing so all of these things that you're doing all of these steps you just need to figure the problem out and so you can't really move on until you've actually figured out how to solve this problem for your Niche and so that's step number 19 and then step number 20 is critical thinking so what we need to learn to do is learn how to think critically now if you're wondering what this means critical basically means just seek and find the truth and obviously thinking is
just how we organize our brains in the world and how we think so what's going to happen as you do these things you're going to get a lot of information about how to solve this problem and critical thinking is basically how you organize your thinking and look through information to see what is actually true and correct and so you have to learn to do it and so that's phase three you actually need to just become an expert so once you've got your foundations once you've got your mindset and once you've got an expertise now we
can actually start putting some rubber to the road so to speak and so phase four is sales so there's really quite a few steps that we have to learn to do to sell so the first thing is we actually have to understand the fundamentals of sales so this is where you're learning and trying to figure out how to sell so what is a sale why does it happen how do we convert people how do we excite people you need to understand the fundamentals of sales so the 22nd step to this entire process is watch calls
so there's lots and lots of people on YouTube who actually upload their live high tickets Sal calls closing done for you clients or closing marketing clients or closing coaching clients or closing teaching clients right and so you can watch these calls on YouTube so you can understand how the sales process actually works and what it looks like so the next two steps you're going to write your script so a script is basically broken into two different stages so you need to write what is called a line of questioning and a pitch so a line of
questioning is basically a method of interrogation where what you're doing is you're taking a prospect and you're taking them through a line of questioning that lines their brain up and primes them for a sale and a decision and then the pitch itself is how you actually present what you do and the offer of what you do in a compelling concise and manner that has conviction so you can actually convince people to buy and if you've got these two things then you basically have a script and that's what you have to do in steps 23 and
24 so this one's pretty straightforward it doesn't matter how good your line of questioning is and how good your pitch is and how good your offer is people are going to tell you they want to think about it or they don't have the money or they need to speak to their wife your job is to figure out how to overcome those objections so step 26 is learning how to take payments so we need to actually figure out like okay well if we actually close someone like what's the process behind that what scripts do we use
to take payments what are we charging are we doing payment plans what payment processor are we using do you have a process and a system to actually collect money so number 27 is onboarding so once you've actually figured out how to handle objections and take payments you need to have a system and a process for client onboarding and so this is basically you know do you send them an email do you give them a funnel how do you transfer the information the client needs to know to actually come on board as a client so you
can deliver results and get them what they want so number 8 part of the onboarding process is going to be contract so what you need to learn how to do here is write a legal agreement that basically explains the deliverables of your offering and all the legal jargon that comes with that there's loads of templates online and YouTube videos on this that you can find and so number 29 is basically to do practice or roleplay if as it's known in the sales world right so this is basically where you know you've got this sort of
a toz sales process that takes someone who's a complete stranger and converts them into a paying client in theory you know how to question them pitch them handle their objections take their payments on board them get them to sign stuff now you need to practice it so you want to find friends or people in the same space as you and roll play out the script roll play out the questions roll play out the pitch and refine it and do it over and over again until it's second nature and basically like riding a bike and so
that's phase four sales we need to learn how to sell if we want people to actually buy from us so phase five is my personal favorite because this is where we actually start making money so phase five is appointments so in order for you to make money with this business model you need to get sales but in order to get sales you need to actually talk to people and so what we're doing in Phase five is learning how to do what we call appointment setting and this is basically where you're reaching out to people in
your Niche who have the problem you can solve you're presenting your offer to them and you're encouraging them to schedule a time to talk to you so you can sell them and close them and use your expertise to solve the problem for them and so we need to learn the steps to do this and you'll see I've got number 35 highlighted here this is the most important step in the entire process step number 30 to the overall process of building one of these businesses is once again similar to sales you need to learn I'm just
going to put fund you need to learn the fundamentals of appointment booking you need to understand why people book appointments you need to understand the nature of calendars and time and how this all works you need to get to grasp with the fundamentals so step number 31 is where you're going to decide what method you're going to use to book appointments and so really we've got three methods I'm going to put a question mark here you need to decide do you want to use DM do you want to use email or do you want to
use call and so we've got three different ways to reach out to people and get get appointments and the the method you pick is going to be entirely dependent on your Niche so if you find that phone numbers are easy to find in your Niche then you should do cold calls if you find that emails are very easy to find you should do cold emails and if you find that their social profiles are easy to find then you're going to do DMS so DM is where you'd actually send someone a message on Instagram or Facebook
or Twitter or whatever trying to pitch your service and get them to book email is where you're going to send them an email saying like you know I've found you online I want to sell you this thing in a little bit more of a persuasive manner than that and then callings where you just call them up and say hey this is me with my company and I want to sell you this thing and so with these three platforms you need to figure out which one of these is going to be best and most appropriate for
your Niche and then pick one you know it could be cold calling become an absolute demon and expert in that thing so step number 32 is to build content so this is pretty straightforward and it's kind of self-explanatory this is where you're going to build a Content machine and this is where you're going to make videos and posts and blog posts or whatever medium you have to use to entertain your Niche and get their attention you need to create content and build a system around that so you can attract them it's going to take a
year or two before this starts to pay dividends but you're not going to want to make call calls for the rest of your life So eventually you can make videos like these like I'm doing now and get business through that so step number 33 is to set up something called kendly so calendly is basically a software that allows you to book these appointments I don't think I've spelled it correctly but calendly there's an there's an l y at the end there calendly this is basically a software that allows you to schedule appointments um there's a
free version and this means you can send a link to someone you know through a DM or a call call or piece of content and they can actually use that link to schedule a time into your calendar to talk to you without this this does not work so step 34 is the boring part of appointment booking right and this is basically sheets and systems so what this basically means is you need to have spreadsheets you need to have systems you need to have automations you need to finally tune all of your systems to make sure
that they run efficiently and properly and then step number 35 I'm actually going to write this one in green cuz this is incredibly important step number 35 five is going to this this is going to be the ultimate test of your metal and it's going to be the ultimate test of how successful you really are if you get 35 right everything else you know you'll be fine volume so volume is Step 35 and I don't mean volume in terms of how loud the music is in your car volume basically means how much of this do
you do there is a direct correlation cause and effect between how many calls you make how many emails you send how many DMS you send how much content you make and the quality of all these things between how much of it you do and how successful you become you want to become an absolute animal at doing as much of this as humanly possible because once you've got your foundations right once your mind and your Paradigm are in the right place once you're an expert at what you do once you know how to sell well now
all you have to do is get as many appointments as possible and you will print money and there's a direct relationship between how much of this you do and how much money you're going to make and so that's phase five getting appointment and talking to prospects to actually close them into your expertise so phase six is a little bit boring to be honest and this is operations oh it would help if I could Spell operations so I'm just going to put Ops okay so Ops stands for operations and this is basically where now that you've
got a machine that's printing money and making money you need to know how to manage it and make sure that it doesn't break and so think of operations as a set of responsibilities that you as a business owner have to the business that keep it healthy and alive and so the first step we have to take our operations is a finance tracker and so you know whether you like it or not you're going to need to actually track the amount of money you're making and spending because if you don't do this then you know when
the government comes knocking for you to pay your tax you're going to end up in a lot of trouble so you need to track your finances keep some spreadsheets use QuickBooks if you have to or one of these other softwares and that's what you need to do in Step 36 so step 37 and this is a little bit more advanced but I wanted to include this is to find an accountant so you probably won't need an accountant unless you're making you know 3K a month or more because if you're not making any money there's no
point getting an accountant but a second you start making even somewhat decent money or serious money you need to find an accountant because they will make your life 10 times easier they will save you so much money in tax and if you don't have one you're going to end up going bold like I nearly did and actually am so step um we can cut that bit out yeah so there's a bold joke for you took me took me 38 steps to get there so number 38 is support system so this is where it starts to
become important because now that you've got clients from your appointments and your sales and your expertise you need to make sure you're supporting them properly so you need to set up a email support system or a WhatsApp support system maybe you use a school group maybe you have coaching calls you need to figure out how am I going to support these people and answer their questions and help them with billing queries this is a very important thing to the clan experience so step 39 is a project management system so project management you won't really need
this right now but you know eventually you're going to need to have one of these this is basically how do you manage the initiatives in your business so if you have to build a new product or make a new hire or if you have to make a new piece of content or something you have these projects things to complete basically macro to-do items and if you don't have a tool or a system to manage these project projects like Trello for example it's a pretty simple pretty simple solution you're going to end up getting confused and
lost so what you'll notice here is really what we're doing in these latest stages is just Building Systems to manage things so we we got a support system we got a financial system we've got a project management system and then the last thing we need in terms of systems is a communication system and this is basically a place where you can talk to your team or your clients or sometimes even yourself if you're insane but I would recommend you use slack to do this it won't be imperative until you've got a couple of team members
but eventually you're going to want to have one so step 41 is workflows and this is basically where you want to try and start writing down and defining what you do and so you know the whole process of building your foundations making your mindset set straight becoming an expert selling getting appointments building operations there's a lot of work to do and you're going to find that you keep repeating the same tasks over and over and over again and what you want to learn to do is extract those tasks into Google Docs or notes or you
know Trello or a project management system so when you come to hire someone they can do the thing for you and eventually you can start removing yourself from the business the point of operations is to have this thing running as smoothly profitably and efficiently as possible and part of that process is removing you from it and that's where workflows come in handy they're also known as standard operating procedures in the space that we're in and then step number 42 finally last but not least is hire a VA so a VA stands for a virtual assistant
and you can hire one of these for anywhere between $3 to $10 an hour depending on how mean you feel right um but in all seriousness you can hire someone to basically run the tasks that are trivial for you and so if you build your workflows and your systems and your standard operating procedures properly you can bring someone in with half a brain to run them for you and that way you fire yourself and remove yourself so these are the 42 steps that you must follow to build a business if you do these and you
follow these properly you will become financially free you'll have location Freedom time freedom and you'll have a business that facilitates a lifestyle you want to live and basically makes you happy and more fulfilled remember there's six different phases to making this happen and these steps need to be followed in order you can't just jump to you know step 32 if you haven't done step five and I know this is true because not only have I done this myself but at this point I've taught more than a thousand people well actually at this point more more
than 2,000 people how to do this follow this process and get to that point where they're making as much money as their heart could possibly desire and so that's basically how it works bye