COMPLETE 2025 Etsy Success Blueprint Course (4 Hours)

all right guys it is finally here this is your 2025 Etsy blueprint this entire free course is not going to leave any stone unturn to mastering your Etsy success next year like everything else we do on the Ecom hanana Channel there is zero fluff in this course these are some of my best kept tips and secrets for free live right here right now to kick this off let's go over what the components are in this course work part one is cracking the codee on your winning Niche so we're going to go ahead we're going to

validate your potential six or seven figure shop idea before we go and waste a bunch of time or money on things or products that may not actually sell part two is we're going to dominate your competition we're going to figure out how you're going to build an unfair advantage on Etsy and make buyers choose your listings over everyone else part three of module one is setting your success Milestone so we are going to master goal set setting techniques to hold yourself accountable and crush your targets every single time then we're going to move into part

two which is the art of creating irresistible Etsy listing so part one of this is SEO secrets for skyrocketing sales so a stepbystep guide on how to make your listings SEO impossible to ignore and the most optimized for the Etsy search Pages then we're going to go into part two where we're going to craft visuals that sell we're going to learn how to do creative marketing and creative imagery that actually convert and then we're going to get into part three which is personally my favorite scaling your shop to six figures and Beyond so part one

of this is understanding the untapped power of etsy ads discover why Etsy ads are the simplest way to Skyrocket your sales part two is the proven strategies for explosive growth we're going to unlock the exact highle strategy of how to hit six figures and Beyond in part three we're going to go over again another step-by-step ads blueprint where we're going to follow a complete Playbook to ensure that every dollar you spend gives you the greatest return while making more profit and more sales that you otherwise would not not to mention guys that if you go

through this course to its entirety there are a bunch of hidden bonuses and hidden assets that are there to ensure your success as well so without further Ado let's not waste any more time let's go ahead and get into module one I hope you guys enjoy and be sure to leave any of your comments questions or concerns in the comment section so we can address and help you there as well all right let's get into it welcome everyone to the 2025 Etsy success blueprint course this is going to be an entire free course that is

going to take you through every single thing that you need to know in order to start or scale your shop in the upcoming year so let's not waste any time and let's just get right into it so module one is uncovering your path to Etsy gold so in this module one part one we're going to go ahead and crack the code to a winning Niche so we're going to go and validate that six or seven figure shop idea before we potentially waste time and money on products that will sell all right so what's the worst

thing that can happen the worst thing that we can happen is that we go to market and we spend hundreds or even thousands of hours to find out that no one wants what we have to sell right so we that's just a part of business right you're going to probably dedicate the next couple hundred thousands of hours of kickstarting this business and it's horrible to find out that we go and potentially launch something and no one wants to buy what we have to sell so don't worry I'm going to do my best to not let

that happen and that's why in this module I'm going to show you how to go into the market and do some top tier market research so that we can set oursel up for success but first something that I think is really important to hit home with you guys especially right now in the beginning of this course right so I my YouTube channel was blew up because of this video this video is where I reveal what numbers I did my first calendar year in business this was back in a time when there was only a few

YouTubers there was Dave adart and starem Moore and what people see is this headline but what they don't realize is that these results did not happen by accident my first calendar year in Etsy these result happened on the on the back end of two years of H entrepreneurial failures this is my grandma spare bedroom it's a 10x10 bedroom where I started this Etsy shop I was broke I was right out of college I put all of my merch my materials and my merchandise and my Etsy ads cost on a credit card and I was broke

and I had one plan and that was it and that was to make this business work because I had so many entrepreneurial failures before I started media buying I tried to drop ship I did all of these different weird types of business models so these results happened but on the back end of losing a lot of other battles and that doesn't mean that this is going to take you two years because I certainly didn't have free information like this but my channel my entire channel is here as a resource for you guys to show you

all of my wins all my losses because even when you think you've made it like I did at the point of me building this this shop that did um over a million dollars every single year in business right that I even made mistakes on that level right you think you made it and then you see all the things that you're that you messed up right so all of that is documented for free my channel this this this first brand I even prematurely exited from it I abandoned it because I had shiny object syndrome which is

the most amateur thing that you can do in business right I probably should have never left that company right um so many mistakes and so many different levels of business that you just you don't know until you know and looking back you can only look back and learn from those mistakes and so you know we went through suspensions we went through a whole bunch of stuff getting the account back all of the stuff and so anyway the moral of the story here is with all of the things that go wrong in business because they will

this game is so much more mental than it is physical it's 80% mental 20% physical in my opinion right like 80% learning acquiring the skills trying to understand learning how to be a leader all that stuff right and then 20% of actually implementing those skills and once you learn it it's actually really easy and the thing that I just want to hit home is that if your first business venture if your first attempt doesn't work out right and you do the steps that go through this course and you validate your product idea especially in this

upcoming module right in this upcoming module we're actually going to show you how to validate an idea of young shops crushing it in a short amount of time that open just in the last year right if we can validate that other people are doing it there's that means that we can also do it it's just what are we going to do what are we going to what are we willing to do to get there and that's where it really becomes a mental game I always say if you're going to open a business come into it

expecting that it is going to be the hardest thing that you've ever done because when times do get rough that mindset is what is going to make you Prevail right and you can see that you can see the shops that make it for many years and the shops that don't and it really comes down to the mental game of understanding the fundamentals of etsy and how to win at the game of etsy right and so that's all I want to say here don't want to take up any more of your time I think I added

some more pictures here this was actually the day that we were moving out of Grandma's office and like we literally threw orders on the ground we would use like plastic boxes Talent cups to hold our raw materials right and then we finally moved out and actually got a real office and this was our little team at the time and yeah you know and like I said even at this level made huge huge mistakes that I could only learn from and get better right but no more time wasted here let's get into the next part let's

just cover some basics of etsy let's go ahead and build our house so if you're going to invest a lot of time and money into building something you might as well build a strong Foundation understand what makes for a strong bone house SL Etsy business so we can set oursel up for the best case scenarios so again these are some fundamental understandings about Etsy that you should comprehend before you actually even go into the platform so the first thing that we have to understand is that Etsy is a thirdparty selling platform um and it's not

the same as owning your own website and driving that traffic to your own website right so when you sell on a thirdparty platform number two is that means that you're playing a game abiding by a set of rules um that you don't own right so like you don't own etsy.com so that means you're selling your your your business lives in someone else's sandbox that is etsy.com and there's things that you're allowed to do and things that uh you're not allowed to do so you're playing against a set of rules and so for us what's winning

is understanding what those rules are in winning how to play to the best of our ability kind of if you're playing you know Monopoly or Monopoly go right that's a really good way to look at it right there's a set of rules where you're going to strategize to win that game against your competition and that's how I want you to look at Etsy um and number three here is you are competing for clicks and purchases compared to everyone else right so just like in a game you have competition on Etsy whether you know it or

not you are competing for those clicks of your product in the Etsy search pages right and so there's Better or Worse strategies and things that we're going to talk about in this course that we're going to show you how to actually earn that click number four is Etsy charges you a 6 and half% selling fee for each sale you get because they are bringing traffic that you otherwise would have to get from somewhere else so the reason you have an Etsy selling fee of a 6 and a half% selling fee is because Etsy is supposed

to be solving a problem for you that problem is called traffic right if you own your own website you're probably not going to get people to your website unless you pay for traffic or you're an influencer or you make content right and for people that are attracted to selling on Etsy they're attracted to it because Etsy in theory is solving a problem for you that is called your traffic right um and so they charge you a 6 and 1 12 fee in exchange for bringing you essentially free traffic well it's not free because it's 6

and a half% but just to give you an idea to spend 6 and a half% of your sale price to acquire a customer that's extremely cheap you really don't get better acquisition cost than that unless you um you know are an influencer and you just have viral videos all the time right so that's still a really really good deal compared to Amazon or uh other platforms like fair and stuff like that um number five is Etsy is a horizontal scaling business so that means that it's not like again like I go back to your website

where if you have one single product that goes viral you can exponentially scale that with ads and grow very vertically on a one product product line right on Etsy it's very much a horizontal scaling thing right so if you want to make more money you have to launch new products to sell consistent L and consistently be testing new listings and number two you get your ad budget your Etsy ad budget which we're going to talk about much later in this in this course and how to scale ads but basically you have an opportunity with Etsy

ads to get your ad budget to a Max allowance and once you max out your ad budget there's really no other way to make more money on Etsy other just other than just horizontally scaling out your product line and expanding your product line let's go to number six here um like social media Etsy has an Al algorithm that judges you the second you post a l a listing similar to social media I think I just repeated myself there um so yeah just like when you post an Instagram post right there's an algorithm and there's also

a game to those algorithms right Etsy is the same way so when we post our listing for the first time we want to make sure that we're setting oursel up for the best uh outcome best possible outcome um number seven your listings get found by searching for keywords in the Etsy search bar so um the more actually that's number eight the more searches per month a keyword has on Etsy the more potential you have to to make more sales right so if people are looking up the word dog collar more than mermaid pencil right then

you have bigger opportunity to make more money with with selling dog collars than say mermaid pencil or if it was something super specific right um and we're going to talk about bigger niches and smaller niches later but that is just the name of the game of etsy right you're the amount of traffic that you have the potential to get is contingent to how many people are actually searching for that product that you have to sell number nine this game is about small Hedges over long periods of time and that's how you win this is not

about I'm so excited to start my business and you just kill yourself in the first three months and then burn yourself out right anything in business whether it's ETS you or not it's about making small changes and tweaking the dials and improving and learning over long periods of time um and that's how you win it's a marathon it is not a Sprint okay and number 10 is what is winning when it comes to choosing your Niche or your shop the winning on Etsy is mastering one thing before moving to another we are ambitious and that's

why we are entrepreneurs but as a result what we like to do a lot of time is what we like to do a lot of times is we like to multitask and when we're starting something for first time we're very excited and so we kind of think that we're like these entrepreneur magicians where we want to open up a first shop and then maybe a second shop and then maybe a Shopify store and then also like some social media sales channels at the same time and the thing is is if you want to be successful

on ety specifically I would put all of your energy into one thing before moving to another I wouldn't open up a second or a third shop I wouldn't try to get sales from your social media it doesn't mean you can't have one it's just it's almost like starting multiple engines or multiple businesses at the same time and it's really it's more beneficial to focus on one thing before moving to another um and if you don't and if you try you know you want to open up a digital shop and a pod shop and a another

handmade shop right when you're doing all these things at the same time the result is that you just start building a bunch of half broken engines and really just burning yourself out so focus on one thing before moving to another all right so with those Basics covered let's let's go all right so three things we're aiming for when we're selecting our Niche right when we're selecting our Niche we want to choose something we're trying to find a balance of these three things the first one is something that you actually have interest in so if you

have actually no interest in what you're selling and what you're working on every day the burnout is going to come and it's going to come fast right you can't money can't just be the reason or your motivation for starting a business right you have to have a deeper connection to it on some level so you actually have to like what you're doing now of course it doesn't mean that it's like your soulle it doesn't have to end up being your sole passion or whatever but on some level you have to have an interest in what

you're doing otherwise again the burnout is going to come sooner than later and I'm talking from experience on that the number two is a proven concept or concept you can improve upon so we're going to talk more about this in a little bit but essentially what we're saying here is for your first go at business it's not that you can't reinvent a wheel and launch a product that has never existed before the problem with going into a space that's like you're completely Reinventing the wheel is you there's no proven concept for it so normally in

if if you don't have competition um it's usually an indicator that someone may has Pro probably has already tried it and it didn't work and that's why it doesn't exist so an example for me I had an opportunity to invest in and two guys that wanted to sell white coffee right their idea was like oh white coffee makes so much sense because you know it won't stain your teeth and we once we dug in and we did more research we realized oh wait a second the reason um this has never worked before or there's no

competition or no one doing it is because no one actually cares if the coffee is white or black if you actually do the research right because for the few companies that have done white coffee they're all like failed attempts right and so if you can't go in and into Etsy and find actual competition that's usually an indicator that no one actually wants what you have to sell now there's a difference between going into a niche where no one wants what you have to sell and actually improving upon what is already selling so you're not Reinventing

the wheel you're just adding value so here's a picture here of a um you know this rainbow photo right and then to add value which again we're going to talk more about how to do this later you know there's a very similar looking picture but with a personalization on it right so this is an added value if you offer personalization but also you could offer it without the personalization but in theory having a personalization request is adding value to something that could already be working all right the third thing is that your business is scalable

and this is really major key on Etsy if you want to hit big numbers right so at any given time can your shop handle a huge influx of orders so if your customer support or if the quality of your product di diminishes as you get an increase of order order um then as you get an increase of orders right then you then your business isn't really scalable or set scalable or set up to scale so whatever product or Niche you go into you want to make sure that at any given point if you've got a

huge influx of orders you could actually support those orders and have the system in place to do so all right so with that being said let's go ahead and find a winning Niche together so we're going to hop into a tool called e rank here and we are going to do the these five steps so what the first thing we're going to do is we're going to do some research and find top sellers on Etsy and then we are going to pick our interested niches we're going to go ahead and do some research on those

niches we're going to weigh out some pros and cons and then we're going to actually select so like I mentioned before the winning in all of this is educating yourself you know seeing what the opportunity is figuring out which one aligns with you the most which one you think that you're going to you know align with the most but also yield you the the results that you want to see and then once we've pick once we do all that research the winning is picking up one card focusing only on that one thing going all in

on that one thing before moving into another because the reality is is any one business idea can be a six or seven figure business it's when you start getting shiny object syndrome or you know you think the grass is greener on the other side and almost never is the grass greener on the other side right it's every every new business venture every new you know product selection has its own needs ones fears and goals instead of problems right so that's one of the biggest amateur moves that we as entrepreneurs make is that we think that

oh it's going to be easier on Shopify oh it's G to be easier on Tik Tok and it's almost never the case it's going to be hard no matter what direction you want to go in so you might as well if you want to be on Etsy go hard go in on Etsy um and go all in once you figure out what needs you want to go into all right so now let's hop into our other screen here and start doing some of this research all righty so we are inside of ER rank.com and E

rank is one of the well it is the leading Etsy tool success tool when it comes to doing your keyword optimization your SEO checking your competitors doing um product research it really just puts everything in one place when we're going to validate a product idea like I said we want to we don't want to reinvent the wheel right if you can't find competition on Etsy then that either means maybe it's a huge opportunity because it hasn't been brought to Etsy yet in which case that means that you need to have validated proof or um signs

of momentum somewhere else so like if you saw you know a similar type of product go viral on Tik Tok or something and you can't find it on Etsy yet that's like a great opportunity that means it might work on Etsy but if you can't find your idea or your product category on Etsy and you don't have any other signs of proof or momentum somewhere else then that probably means that there's not enough search volume for it so or searches or we want for it so basically what we're going to do here they have this

really cool tool called top sellers on Etsy so what I want to see is shops that have opened up in the last within the last year and pushing the most sales for a short time period This is a clear indicator that they're a new shop and they have sales momentum so that means if someone else did it within a year then I can too so say I wanted to go into the jewelry space here so as you can see um we have the Top Shop names here followed by the amount of sales that they have

pushed in 2024 so what I would want to do is I would want to go and explore these shops and figure out you know are is this something that I resonate with is this something that I I feel like I have the willingness and the capacity to produce right am I excited by these products um if you can find some potential future competition what you're going to do is come in here and click on this little eye this is going to start tracking them as a competitor and you're going to see later in the moduls

how we are actually going to utilize this feature and so right now all we're doing is we're just building a list of potential competitors or potential niches that we have interest in and you have all these different categories obviously the store names are blurred out here but when you do click on them you can go and see their shop and see the types of products that they're selling and again this isn't made for you to copy but it's to validate that what you have in m in your mind that you may or may not want

to sell uh or you may want to sell that actually gives proof that you know these shops are pushing a good amount of sales volume in a short amount of time so 16,000 sales is a lot of sales for your first year in business that's absolutely insane I mean even to get your first a thousand sales on Etsy and your first calendar year is really really good so obviously these guys are doing something right so if we do think that we want to go into jewelry these are the guys that we want to pay attention

to in order to compete now the next thing we're going to do is we're going to come over to the sales tab here and so all of those people that we've been adding to our list are going to show up here again I blurred out the names but what's really cool is they have this feature here where you can write a note so you can document what type of Niche or products with this store selling so you can remember so if you're first starting out I really recommend you do not skip this step really this

is the biggest step that most sellers want to skip when they're starting a business because they get an idea in their head and they just want to go to market as fast as possible and while it's really exciting you really don't want to overlook doing market research because this really makes or breaks how long it's going to take you to see the sales that you want you really it really Starts Here the foundation of a successful business starts here and I am telling you that from so much experience I cannot even recommend this enough so

I would put in you know per niches that you're interested in I would go out and get at least 20 of each so right now I have jewelry and pod clothing so I would go and flag a minimum 20 of each of the top people that you resonate with the most this is going to give you a big enough data sample when we get into our later step two so let's just pretend that we picked pod and jewelry right we would want to keep adding more and more until we had 20 per shop category or

Niche and what this is basically showing you is a lot of important data points right they're showing you daily sales amount um the total sales amount the shop age so like you can see all of these shops werein 9 months old right and we are going to again use this to um to then discover how we're going to compete once we select the niche that we're going to go into after you have completed your list of all the potential shop ideas that you're interested in we are now going to go in a deeper dive and

figure out out some pros and cons to really figure out what are the some of the logistics that are going to have to happen and again this research is not doing this research is why so many sellers prematurely quit because they quit because they don't really know what they're signing up for when they start a business and obviously you don't know everything until you just start doing it but this preparation really helps you be honest with yourself um when you actually extract that knowledge and that research and put it on paper it really sets you

up for proper expectations and staying in this for the long run so I'm going to click on this shop name here when we clict on that shop we get even more shop info on this tab here by looking at the the age again the average daily sales and what I think is really important is that total sales for 2024 so it looks like their top sellers are really at about $30 here in price point so we're just running some rough estimations because we're trying weigh out the pros and cons in terms of opportunity so what

we would do here is we would pull up our calculator $29 29.99 times 7305 so un less than one year this shop has already cleared over $200,000 in Revenue even if their profit was only let's say times you know 18% right that is around $40,000 profit for the first year in business so a lot of most businesses don't even make profit the first year so that's extremely good and this is kind of what you want to do when you're weighing out the opportunity so let me just show you where this is actually going to come

into play so this is the first bonus that I have available for you guys which is a um pro and con worksheet and again really don't overlook these worksheets don't overlook this research because you really want to take everything everything that's in your head or everything that you're seeing and put it down on paper in front of you so you can make the best decision so as you're doing this research and trying to weigh out your pros and cons I would implore you to get this free worksheet go through um filling it out so basically

for the you have different shop ideas here so I have five so I would probably limit to five ideas that you actually want to do this on right I would say three minimum five Max and so what we're doing is writing out the pros and cons and basically scoring the product opportunity so description of your proposed store type your target audience also you can utilize tools like chat gbt to assist you to even give you more information you know I want to start a print on demand um sweater company that has you know funny things

that are also holiday specifics um can you kind of write me up a target audience customer Avatar right and put that here does this Niche align with your brand style um your values and your long-term Vision right if it doesn't maybe write the opportunity Cod like the your competitors you know they don't really have a mission or a vision or a why or a deeper connection but I want to make mine like this right could it become that long-term Vision right doesn't have that opportunity and then write out your pros and your cons of that

Niche specifically so I really think that I could turn this into a self-love or a body positivity brand or I really think I could do something like like this but put a Twist on it like this and the cons you know what are the cons or the logistic cons of bringing that product to fruition right and this is going to take some extra research for you and then also of course you have Chad gbt so anything that you don't understand about how to get a product to Market you know you have chat gbt at your

disposal and then you what you want to do is estimate your startup cost to produce so do need software is there specific equipment that you need right so you're not blindsided when realize oh wait this actually costs money right um and then the pros and cons of those startup costs the yearly potential Revenue right so your your estimated units sold per year right and we're using those numbers based off that research that we saw right um estimated gross revenue unit sold your Revenue per year and the pros and cons of that Revenue then we're going

to go further in our product Logistics so what is the what logistically needs to happen so if you're doing print on demand you're probably going to use software like print ofi or printful if you're hand making your items or private labeling your items right you might need to be sourcing a production partner or manufacturer overseas in India or China or something like that right and the complexity of which it takes to fulfill your item has pros and cons depending on what you like maybe you hate dealing with manufacturers and production Partners right and that's why

you want to do digital downloads or print on Demand right and so weigh out those pros and cons and then at the the end here you're going to um basically give this an overall rating so after evaluating all the above factors what is your overall impression of this Niche what is the strength what are the weaknesses in your overall potential and you know out of one out of all of my options I rate this I would say you know you have not one out of 10 but one out of five right so where does this

opportunity lie on all of your potential uh ideas right and again what this does it takes out just look at things and forgetting but it puts it on paper before you move on to the next opportunity and this again is a really crucial step when really weighing out does it align with me does the revenue seem like something that I'm excited about and logistically does this seem like something I can see myself doing for a long time another really cool feature about - rank is their transend tool so this is another really you know a

secondary way to get inspired or get ideas for what to sell on Etsy is based off what's trending so on Etsy I mean obviously you can come in here into the trend B tool and select Etsy but there's other platforms that they support so you can maybe even potentially see what's trending off of etsy and if there's opportunity to bring that product to Market on Etsy or that shop to Market on Etsy because another another remember if you can't find competition on Etsy but you can find it doing really well on a another platform then

that me may be a huge opportunity meaning that it just hasn't been brought to edsy yet so I'm going to the Amazon handmade category because I am handmade so maybe I can find some items that are doing well and so I this is looking for the trend Buzz um specifically reveals the top Search terms on Etsy eBay Amazon and dozens of other marketplaces um so again if something's going really hot on a different platform maybe that's a huge opportunity to um see so I'm going to sort it by change to see what ones are the

hottest so I put Amazon handmade and one of these top words here is advent calendar so I had no idea what this was but if you were someone doing you know items that could potentially be seasonal like I didn't even know what that was and then when I Googled it it's like one of these like little wooden calendars so if you're someone that could produce this or go through a production partner like one of the ways that we showed you um I mean these are super super cute um and you can also see that the

top some of these top brands Potter B West William Sonoma are also selling them so that means that if you are you you know you have a shop that potentially has seasonality that you may want to look into doing that product opportunity um but I just really like this because again this is you know you don't need to you don't always want to limit yourself to the platform because there could be huge product opportunities that have not hit the platform yet I am on EG expert so I'm getting full access to all of these features

with unlimited amounts and they have a super special offer for you guys today you can get in the link in the description if you sign up for e- rank expert or Pro just so you can fully optimize all of the tools and features for your business so make sure you click the link in the description if you're interested this is an exclusive offer that they're just giving these people that are going through this course so this is not something that they have on their public web page click that link to see your exclusive offer with

exclusive bonuses before we hop into module one part two I wanted to cover the four different Etsy selling models or the way that I see it um in terms of what you are even allowed to sell on Etsy so the four different models are print on demand digital downloads completely handmade or handmade with a production partner so on Etsy you're not just allowed to resell Goods right so you have to have some hand in the design um of the actual product or you need to be making it completely and if you are not completely handmade

then you do have to disclose um your production assistance right um so I am could spend you know hours and hours and hours on each one of these different categories um but just to give you a high level and also I can link below additional trainings below this video that takes a deep dive into each one of these um if you if you know if this also helps you in AIDS you in picking your actual Niche because when it comes to weighing out the pros and cons a big part of that is not just the

product but it's also understanding the model the business model and the pros and cons of the business model of print on Demand versus handmade with a production partner or digital downloads versus completely handmade and trying to pick what not only Niche you want to go into but the model that is going to serve you in terms of the capacity your finances all of that stuff so let's just do on a high level I'll do a high Lev definition of each one and then we'll go into module one or do so print on aand is when

let me just pull up a printify page here so you can get a visual you use a company like printify that basically prints your your designs on different types of products so you can see all of the different types of products that they have and this has probably been the most popular um you know uh the most popular model that has blown up most in most recent days because you don't actually have to pay for the product until it sells so it's a very lowrisk business model but there is pros and cons and that's why

it's really important to weigh out your pros and cons um the you know the pro in this is again there's a Hu it takes care of a huge logistic nightmare right like you don't actually have to buy these shirts and have them in your office or these mugs right you just put it you integrate printify with your Etsy account and then when it sells it gets fulfilled by printify Again full trainings on how to actually do that will be below um now a con with print on with print ofi or print on demand in general

is that you know it can be a little bit competitive but you're still seeing shops especially when I did my own research that are still doing very well that are actually following the rules meaning they're making designs that aren't copyrighted with like Disney and stuff and their shops are still performing in within the year so you're still finding shops doing well it's just still you're you have to do certain things in order to compete which we'll again talk about later um uh in the next modules coming up of how to compete um your margins on

this um on a lot of these products are slim so your profit margins after the product cost and fulfillment and some cases are between um you know I would say on the lowest end you know if you're doing the pricing right 15% upwards of maybe 30 40% on depending on what you're selling your products on I have seen 50% phone cases phone cases I think are up to like 50% for what uh the market is saying you could price your items at um but when you factor in um and those are margins you know 15

some you know shirts I see around 30% those are your profit margins before you invest in marketing so you know your profit margins are a lot less than when you have control over your own product but again if you never have to touch the product or you know have a whole fulfillment center then arguably you know maybe that would end up being your margin anyway so there's a lot of different pros and cons but again it's understanding the pros and cons and picking up the card that serves you best the next module we had this

there is something called digital downloads so it's selling things like digital planners um you know digital product resale Vault um social media calendars um things that you're just buying a a digital asset so you don't actually have to touch the product like you see here this is 98 cents now some pros and cons high level pros and cons with stuff like this is you actually don't even have a product like there's actually there 's no really customer complaints because you're selling a digital asset so your refunds or people complaining about sizing issues pretty much non-existent

because you're just selling straight up a digital asset which is a really really huge um plus however some of the Cons with it is you know you can see some of these sale prices are really really inexpensive but there are ways of you know selling higher ticket digital downloads right you don't want to do only digital downloads that are less than a dollar right you would want to do um you know bundle things together to get you know be able to sell things that are have some like a a substance of price so something in

the 1520 or even I mean I see digital downloads you know going up to $100 if you're making really really good like Shopify templates and stuff like that um but with all that being said that's actually really cute custom piar portrait um uh with all that being said like in this example right you can see here's one that's $23 right I would want to focus on digital assets with higher price point not not so much these smaller ones right um but the moral of the story is you know you have because you don't actually have

a product cost you make more margin um uh but if you would want to focus on you know unique type of digital assets you know that you could sell at a higher price point and the next one is obviously you know we had in the sheet all handmade which arguably well not arguably that is what my shop is I've only had handmade well my first company was handmade with production assistance my second shop is is completely handmade because all of our seamstresses actually work for us like inhouse there are steames seamstresses but the third one

which is creating your own products with production assistance you know that is when you find a manufacturer so I know a lot of people don't you know they think about Alibaba and AliExpress as having a bad rep but it really is the best place to find manufacturers I mean this is where I've sourced most of my manufacturers um other than working with some people on upwork like Brokers on upwork to connect us to some people in uh India for our Fabrics um but it's really never been easier it's than ever to Source manufacturers and you

don't always have to you know find people just from China um you know they have people from India and here Vietnam South America right and you can see their reviews and so essentially uh you know someone that's handmade with production assistant would be almost like the person selling the tumbler in the example before right where the tumbler you know obviously they didn't make the Tumblr let's just find one basically are buying buying um wholesale Tumblr cups and then they're buying these blanks and then they're doing the custom personalization right so you can buy you know

these are probably the exact tumblers that we're seeing on Etsy and then they have a laser engraver where they're engraving people's names y here you go so wholesale pricing you know is 260 to 285 land you know shipping is probably what's costing them more money than the actual Tumblr um so that is what you're seeing a lot on Etsy you know it looks like they're selling you know they're selling you know some like cutting boards and stuff like that like you literally can Source anything um from Alibaba and again you don't have to limit yourself

to just Chinese Goods um so those are so those on the high level those are the four you know ways that you're allowed to sound eates just really important that you're not doing things you know making designs that are trademarked with like you know Disney or something like that and you're not just reselling Goods because you know you might get away with it for a little bit but eventually it will catch up to you and the worst thing you can do is have a thriving business that's technically illegal and then you lose everything after you

spend thousands of hours so you definitely want to follow the rules but let's get into the next part congrats you officially finished module one part not one now we're moving into module one part two dominate your competition build your unfair advantage on and make buyers choose you over anyone else all right so you selected your Niche now what so hopefully in the last module you saw how you go about you know doing some competitor and or doing some product analysis some Niche analys analysis and that you can make a now an educated decision on which

card we want to pick up because remember we don't want to pick up multiple cards at once we don't want to start multiple shops at one time honestly we don't even want to do multiple product lines at one time because every different Niche every different product every different sales channel right if Etsy is a sales Channel if making sales through Instagram is a sales Channel if Shopify is a sales Channel if Tik Tok is his own sales channel right every single sales Channel every Niche every even product type has its own needs on spares and

goals so it's important that we pick up one card and master that one thing before we move to another so now since we've done that what comes next now we need to understand something called a value proposition so this is how we are we're going to build this with our Niche to ensure that we can compete to win and by the way you can compete in any Niche even if it's the most saturated Niche right competition is not a bad thing as long as you have the willingness to do what you need to do to

compete right that's why I'm not afraid of competition so the pred value of a product is the perceived value of what you're of what you're selling versus the price they pay so it's the perception of what they think that product is worse for the price point and it doesn't mean that you always have to have the cheaper price the cheapest price right if you're going to sell something higher ticket right you just have to have a justification for why it's more expensive right and we'll explain that uh here later now what makes your product's perceived

value increase so here's a couple of things that makes the perceived value of an item be more right so it could come down to the Quality that you're using your materials if you're actually hand making the product versus just you know competing against a Chinese reseller if you're someone that actually makes or designs your own products right we want to make sure that we're putting that storytelling in our images and stuff like that um and showcasing that process to connect with our customer if you offer personalization if you offer more variation than other people like

get more colors or more personalization o opportunity um your imagery your videography your cohesive brand Vibe is it a trend in Trendy brand Vibe and do you have in Trend beautiful imagery and videography storytelling right if you're competing against someone that's just reselling products from China and doesn't actually have a hand on the design or the creative process right and you tell that story in your imagery show your face do a little video and your video on Etsy of you showing how you make the product or design the product right that that increases the perceived

value of the quality or the the the story the connection that the customer is going to make with you over someone else bundling so do you sell you know buy two get it for a cheaper price do you bundle multiple different items together for a slightly cheaper price so bundling is a huge way to do this and then obviously price point right if you are you know someone that is in a price competitive Niche but that doesn't mean you always have to be the cheapest so now let's do an exercise together all righty so we're

back here in a and we are actually using the compare listing tool so what we are going to do here is we're going to run an exercise to explore what the potential opportunity is and try to spot where the value proposition lies or what we would have to do in order to compete so what I actually would you implore you to do is after you select your Niche and you have that 20 list of competitors take the top three pushing the most sales and take their top listings that is a similar product selling you know

attracting the same C customer Avatar and I would put those three in here and try to pull out the the key performance indicators or spot some of the value propositions that they have and do really well or where they lack to try to find the opportunity to compete so in this exercise I actually picked two that are kind of Performing well and one that's not performing very well and we're going to run through this exercise with a hopes that you can do this for yourself with you know your top competitors or the top shops to

try to figure out again where that opportunity lies so we have three different listings here and from three different shops selling the same thing right but one shop is getting 160 daily views one is getting almost 2,000 and one is only getting seven right and so what we're trying to do is try to Spot the Difference and why the algorithm likes this one and this one and not so much this one and what's interesting when you put these URLs here right rank is going to give you back a bunch of data points what's interesting is

is this one is half as old as this one but its estimated amount of sales is 300 while this one is only 41 and obviously this one is just blowing them on the park so we want to figure out what is this one doing well that's making the exceed you know these results obviously we want to look at this one to see why this one is exploding right and we want to compare that to this guy who's only getting seven views a day and in total only has about 41 sales so off the gates when

we look at this what can we see so we can see that this these two have really fast processing times this one's actually almost worse than that right so processing times are especially important in during the holidays when you are last minute shopping another thing is the image count so this these two only have 10 images while this one has six images where you know historically if you're doing listing optimization which we'll talk about more about this later right you want to optimize all of your image slots if you have 10 image slots in a

video slot you want to put in that and then also conversion rate so the estimated conversion rate on this guy is obviously the highest which means that the holistic selling of the product in the listing is doing way better than this one um and this one now let's go ahead and actually try to do a deeper dive look at what other value propositions this one could be missing where these two are really doing well in so when we do a deeper dive on the listing themselves what do we find so on the two that we're

performing you can see that their sale price is displaying a cheaper option than the rest and the reason that there is a cheaper option is because they're actually allowing you to buy the Tumblr without any customization and then all of these other options are with that personalization request so that is the first thing another thing is they both have perfect five stars another thing is that they have a ton of variation options so this one I think has about 15 if you slide down the drop down menu this one I think has like 50 or

something like that um so that's just out the gates now if we look a little bit further compared to this one right you only have five variation options it has no upsell so the price what you see is the first price is the first price and this is Major key right so when you see a cheaper price on the front end with a beautiful main image that earns you the click and that is the hardest part about all of this is Compu for that click even if like you saw the conversion rate on the listing

actually on this one was lower than this one even though the conversion rate was lower my guess is because they're earning so many clicks right the algorithm is liking it better right um and so that just contributes to it performing even though you know maybe the product is actually inferior it's just the per again the perception of value so they see 1080 for a personalized cup um compared to everyone else selling at $30 right so you're just earning that click and then you know the pros are out weighing the cons um so five stars where

this one only has four and a half Stars so not perfect stars um this they all are running a daily sale or a sale that's ending soon if we write out our complete list of pro of um the differences here you know we wrote out um one and two have a tier of upsells where number three has no upsells they have no drop- down menu trying to upsell them into more expensive of things um one and two has faster processing times this one has slower processing times this one has a perfect perfect festar reviews this

one has four and a half which makes or breaks everything these two have fully optimized image slots where this one only has six image slots this one these ones have 15 plus variation options to buy with personalization this one only you can change the color and that's it you can't change the font you can't change pretty much anything even the hearts in the corner um this one has code cohesive clear follow-up images spelled that wrong and this one has more amateur branding and follow-up images right so if you earn that click and your following up

your follow-up imagery isn't really cohesive or branded or confusing you already lost that sale or decreased your conversion rate um and so you're looking for all of those things like if you go through their listing and it's hard for you to even understand how to buy it how to do the personalization which is probably why number two over there or the one that the not the middle one conversion rate was lower because um when you do look at their options they have so many options that that also could contribute to confusion if you're giving too

much overwhelm and almost can scare people away so you're looking for that balance of the listing being clear the person understanding it right away and the clear sign of the something being too overwhelming is if you if you have to ask yourself a question of how to buy this or how to do the personalization Plus or it takes you forever to find it um remember that increases your drop off and makes you lose sales and so all of these little moments of Truth might seem like little things bys but as you do and increase your

value proposition with all these little moments of Truth whether it's you know competitive imagery storytelling the value proposition um having more variation options like individually all these things Sound small but compounded together is what yields you know the greatest results um okay now that we see what we're looking looking for it let's Circle back to our competitor analysis so this is our second bonus which is a value proposition um template so in here again we want to extract all that research and all that data that you're collecting and actually put it down on paper and

remember putting things down on paper is really what holds you accountable to doing the thing later so right now on one side here you have the competing market value prop so you're listing out what you need to do in order to comp compete and then you're going to write out what you are actually going to do to compete so again what are all the things that you have the capacity and willingness to do and the budget to do in order to compete and you're not trying to do not necessarily every single comp beat every single

value proposition right at the launch but you're at least trying to meet meet them where they're at or beat them right and when you launch your business for the first time you might not be able to launch with you know personalization or having the most variation options right that's not that shouldn't inhibit you from going to Market but you should make it a goal to you know again meet the top people or you know with the goal to beat them eventually so this is another template that I would emplore you to go down in the

description and get you can go ahead and make a copy of this and just fill this worksheet out as well and so this is how you're you know keeping yourself accountable and ensuring that you understand what you need to do to come into the mark into the market and I'll tell you from from experience probably the hardest thing people for people to really nail is cohesive branding um and we can talk more about that later but essentially that brand Vibe or chasing the trending fonts or topography and stuff like that if you've never done design

work if you've never sold anything online before if youve never you know made anything in exchange for someone giving you money right there's so much learning that just comes with doing the thing and designing and making something a thousand times over I think there's like a book about the rule of a thousand hours or something like that that you if if you've dedicated a thousand or maybe it's even 10,000 hours to something surely you master it by just doing it over and over again and most of the time most of the time when people are

not seeing the sales they want it's because of a CO like a branding issue not necessarily cohesive branding but knowing how to make designs that sell that are actually what the market wants or you know just doing create the Creative Marketing side of things because that is probably the hardest skill to conquer if you're not a natural graphic designer or someone that you know has done photography and stuff like that so that is only something you can get better at by doing it over and over and over again my first Renditions of images for my

first company um with my photography and my logo design and you know I would design you know my insert product inserts all that stuff what it was when I first launched versus two years later of doing it over and over again was wildly different winning is starting but having the goal in mind of where you want to go in the future all right guys we are now entering module one part three set your success Milestones Master goal setting techniques to hold yourself accountable and crush your targets all right so your product could be curing cancer

but it really doesn't matter unless you have execution so so many people get very excited about their product idea about you know launching for the first time there's a lot of excitement which is great but where they fall short on is actually execu like the actual execution part right and so this is what I tell any new startup it's like like I said your product could be curing cancer but if you're not making consistent action steps for long periods of time like years and years then you're not going to hit the goals that you want

and I'm not saying it's going to take years and years and years to hit your goals but that's the mindset that you want to have when you're starting a business you want to assume assume you want to assume that this possibly could be the hardest thing that you're ever going to do because that mindset is what makes you Prevail through the hard times speaking from experience it's especially hard to hit your goals when they never existed in the first place okay so launching a business with no goals this is what leads to things like shiny

object syndrome a lot of mismanagement of your time because the biggest thing working against you especially if you have another job or something like that the biggest thing working against you is your time so you want every hour spend every minute spent going to something that yielding you the greatest return or the greatest result and then it also leads to a lack of accountability so if you don't know where you're going or you don't have your SES set right you can't really hold yourself accountable to reaching certain levels in your business which will make more

sense here in a second okay so let's let's not do that and I'm speaking so much from experience with this because when my first C compan I managed to hit really great numbers in the first year that was built off the backs of two years of entrepreneurial failures but even once I did start hitting Revenue goals that I wanted to really to get myself to the next level like what was after that it wasn't possible because looking back I didn't have this Foundation that I'm about to show you in general I say you can get

to Seven figures by yourself but when you want to do seven figures and be Beyond you need a team and to lead that team you need to know where you're going and I did not know where I was going because I didn't build a foundation like this so it's really good even if you're just a solopreneur or launching for the first time to do this for yourself this is really what the top ofth toop sellers do now let's go ahead and start this practice so we're going to go back into that list that we made

and let's say that we figured out that we you know we decided that we want to do print on Demand clothing now when it comes to setting goals we need to run some numbers and this is an exercise even though we're going to be estimating it's really valuable to do this exercise because numbers and putting numbers on paper holds us accountable when things don't work out or if they do work out right um and it's really good to get in this make this a normal practice for anything you're investing your timer energy into um and

again what this does is it puts it in front of your face and holds accountable when when times do get tough right because if you're not doing the things that you said you were going to do and you're not seeing the results then it becomes very black and white so we're back in that sales page where we made our list of you know our 20 per Niche that we're interested in and now say that we went we want to do the print on Demand clothing and we want to now figure out okay who is the

guy that's really doing the best and let's go figure out what they're doing well and similar to the value propositions we're going to look at some other things that we're going to put into our goal setting plan all right so let's just click on one of the top people let's say this guy right here and why are we looking at our competition again is because these are the people that are doing great sales they're doing everything right they're not doing anything copyrighted or illegal they're follow they're following the rules and now we want to pull

out some data to see what we need to do to set some accountability goals so eight months old it's on about 7 73 $300 in sales now you're going to see how this translates into our goal setting important things here is the number of active listings that they have the average sales per day that they have and we're going to basically set up our goals if we want to use this guy as a model for what we have to do to hit these type of numbers in eight months so let me hop over over to

bonus number three so this exercise and this template is a setting your goals template and did not invent this this is something that I learned about much later in my own Journey you're going to fill this out again so your your Nish pod shirts your target market right so if it's swardy girls if it's funny dad shirts right then you're probably targeting wives all of those things and again use I always say chat gpbt but it's chat GPT right you can use chat gbt to help you with this to really get specific on who you're

trying to Target it's important to know your target market because when you're making your Creative Marketing efforts with your imagery and your storytelling you want all of that imagery your copywriting to speak specifically to that ideal customer Avatar right do that again in your creative processes of your imagery and stuff like that your proven marketing plan for the most part on Etsy is going to be pretty much the same so a consistent Etsy uh listing launch process it's going to be scaling my app adds budget profitably if I was print on demand integrating with printify

and using Cana to um make my designs right and then essentially I am just writing it really bad and I would go ahead back to chat GPT put that in there and have it rewrite this again this is uh how to use your time most wisely so in this market in this template what we're going to do is go over our one-year goal right and then we're going to break that one-year goal into quarterly goals and then we're going to break those quarterly goals into a right now issue list of what do we need to

do right now to achieve our one-year goal what are we going to do we're going to use that top competitor as our me as someone to reference when we're doing this so that top competitor in eight months has gotten 73 00 sales that's 900 sales a month if you do that times 12 and arguably roughly they're going to be around 11,000 sales in the first year that they're in business I do when I look at some of their actual top listings it looks like the median price um like on average is around $24.99 so 11,000

times 24.99 that is $275,000 in that first calendar year so let's go ahead and put our estimated Revenue goal at $275,000 and then our estimated profit of that so again we're just running some rough numbers so how would we estimate profit well this is this is 100% I can tell that it's 100% a print on demand store so what I can do is easily come over to printify and I found in the catalog of printify you know you can look at all the different products that they sell inside of their catalog here you can find

the blanks that they're printing on so Comfort colors is the brand and you can see that with printy premium you can get this shirt for around 1130 and the starting shipping price is $3.99 use this free profit tree Chrome extension real quick just to run some numbers so the sale price is $24.99 the shipping price uh that the customer pays is $4.99 and then the cost of Goods is 1130 and then the shipping um it says from 3.99 but let's just make it a worst case scenario at like say 450 and so now let's calculate

that so the total profit per unit is around 1088 which is about a 43% profit margin percentage before marketing let's just do a little bit more estimation so if we do 275 times Point Let's just say 40% right that's about a $100,000 profit before ads so let's just say that we invested an additional 20% to marketing that year so actually we were at 43% and then let's just say that another 20% went to our marketing so that would be 275 times point let's just say 23% right so that's a $63,000 profit in the first year

so that's you know we're trying to make it worst case scenario numbers but a $63,000 profit for a product that you never have to touch um is pretty um pretty amazing for your first year business most businesses don't even make profit their first year in business so again why are we doing this we're doing this to hold oursel accountable um and to you know if we don't hit this then why why aren't we hitting that so the measurable for this would be what it would be the 11,000 sales right we need to get 11,000 sales

in one year to achieve this and we also need to have I think we said shop has 373 active listings so let's just say we need about 420 active listings in the first year and obviously we're ballparking it but when you're making these deductions we're we're making these hypothesized numbers based off of some data and that's Again part of the thing that parts Part the thing that keeps you accountable now we need to break this down into our quarterly goals so what is our estimated Revenue so actually already broke down my measurables I actually just

changed this because I just realized I wrote it wrong okay so we would need we skipped down here real quick we for measurables we would need to be having over about over 105 listings for the first quarter which is about 10 listings per week um the estimated Revenue to achieve this goal by the end of 2025 we would have to do 275 divided by 4 which is $68,000 in our first quarter but you know usually the first quarter is slower so let's just make this a little bit more realistic since a lot of this is

probably made in Q4 let's just say that we want to do 20,000 in our first quarter and then we'll compound this in the next quarters when we set our next quarter goals which by the way you should be setting your next quarter goals 30 days before the last the quarter before it ends so let's just make this 20,000 to make this a little bit more realistic but the for each quarter planning it should sum up to the 275 but your first your first quarter is usually you know you're learning it's slow it's painful let's just

make it um that much we said that we're going to be running a 23% profit so that's 20K 23 time 20,000 that's a $4,600 profit and then measurables of how many sales that's listings do I need you need about 105 listings and that's about 10 listings per week to hit this 105 to hit this 420 by the end of the year and then how many sales do you need to do $20,000 about $25 for listing so that is 20,000 divided by $25 that's about 800 listings or 800 sales 800 sales in the first three months

which when we get into the ads portion you'll definitely see how this is possible now finally here we're going to go over the issue list so this is the actual action items that you need to do to make this happen maybe that very first step is learn how to use printify maybe the next step is learn take design course right maybe there's some preliminary steps that we have to do in order to achieve this right maybe your first week is just learning how to design right maybe the first thing is finishing this course that you're

actually taking right you really want to pull back the layers on what's the true issue in order to hit your goals maybe it is learn how to time block my calendar because you're really bad at planning and keeping yourself accountable maybe that's the first step whatever that is for you you're going to want to write these down and then when it comes to putting these action items or your issue list on your calendar you know what you need to prioritize first second third but you really need to take a step back and and ask yourself

what really needs to happen right now in order for V to hit these numbers and then what you're going to want to do is move these action items to your actual calendar which I just use a Google Calendar and essentially I time block my day or even if if you have limited time I time block my day in order to make sure that I'm achieving these things and when I'm working on these things I'm not multitasking I'm only focusing on that task to its actual completion and sometimes you learn that you have more issues once

you start going like maybe you learn that in order to compete you want to do personalization so you need to learn how to make personalized listings right and you start adding these things and adjusting your calendar according to the next best thing that you can be working on so guys I hope this little exercise makes sense and you see the value in it I'm telling you this is really really really important stuff here and you really don't want to overlook this step because I see time and time again people going to Market and they're like

I want to open up a second shop a third shop and they have all these ideas and then all you all that causes is just so much anxiety because you're just continually spreading yourself too thin like arguably you don't even want to launch like even if you're in print on a band like I wouldn't suggest doing mugs and shirts and you know um you know bags and blankets all at the same time even though it's print on demand and you can just pick up another item you know a shirt customer has a different needs one

fears and goals than a blanket and it requires different optimization of the listing focus on one get a prove of concept that you can make sales in exchange for something you made before moving on to the next thing all right guys I hope you got some value out of this module now we are complete with module one and we're going into module two righty and welcome to module two of the Etsy success blueprint all right so now we're moving into the art of creating irresistible Etsy listings part one the SEO secrets for skyrocketing sales so

we're going to go through a step-by-step guidance step-by-step guidance to make your listings impossible to ignore in the Etsy searches so the first thing that we have to understand about listing optimization is a word called SEO and SEO stands for search engine optimization and like we said in module one right the goal or what we're doing here is we're trying to get our listings to show up on the first page for the keywords that we're utilizing in our listing and remember our the amount of potential we have to get a lot of sales with the

listing is contingent on how many people are searching for that actual thing that we're selling so something like a word like men's clothing might be heavily more searched than say another Super specific keyword like I think we gave the example of like mermaid phone case or something super specific right and so it's not that what in some cases some words or some keyword opportunities are better or worse but it's just understanding what the opportunity is right and so the amount of sales we can get is contingent on the amount of people searching for that actual

thing on Etsy specifically right and the goal is for your listings your listing to show up frequently on the first page because let's face it and 90% of the sales happen on the first page if you're not showing up on the first page consistently then it's really really hard to get sales and the way we get our listing to show up is by doing really really good as search engine optimization which is what this whole part is about now just a side note here on Etsy you can't track your rank so if you're somebody that

is looking um you know typing in keywords for that exist in your listing and you go and search that into your own Etsy search page you're going to see your listings show up first and a lot of times you know with a lot of newbies they'll be like oh well my listing is always showing up on the first page but just so you have an understanding contingent on your IP address your listings are showing up in different uh Pages depending on where where the person is on their computer so if someone looks at their Etsy

you know and types in you know gold necklace in New York that same listing might be showing up on page three in California and it's constantly changing so you can't actually check your true rank on Etsy um so it's not worth you to try to figure out what your rank actual rank is you know e- rank has tools where you can see your you know your rank amongst all Etsy sellers but to try to say oh I'm already on the first page that's not true and then also even if you show up on the first

page you know some in some location like in Chicago or something that doesn't mean that you stay there but the way that the algorithm works is that you will get shown more likely on the first page or you be closer to the front more frequently when you have good SEO okay so what are all the factors that help you reach the first page so SEO a lot of times people just think about keywords and keywords are definitely important but let's just we'll talk about all of them but it's not just limited to keywords so keywords

are especially though they are important it's not that they're not important it's just I weigh other things more important which we'll talk about later but keywords are the actual words that you're using in your listing in your titles in your tags in your descriptions to describe your product and the important attribute about keywords is keyword product fit a keyword product fit basically means does your product actually describe what you're selling are you using words that when the buyer is visualizing what they want in their mind and they're typing it in are you actually using words

that accurately descri describe your product you don't want to use words that aren't actually a keyword product fit or a a word that someone would actually use to describe your product otherwise you're going to show up for uh words that are not a keyword product fit and the algorithm is not going to like that when you're not getting clicks because it's not what the customer is visualizing in their mind and the other one that we were talking about besides keyword product fit it's also High search volume keyword opportunities we'll talk more about that when we

get more into keyword ization later but the direct thing that you're being judged on at this point is does the words you're using accurately describe in detail what you're actually selling the next one is your thumbnail image so like I said a lot of times people think of SEO in just in terms of keywords but your SEO and what improves your SEO right which is you showing up more frequently on page one and two right is more than just keywords it's all the other thing that all the other other factors that attribute to having a

quality listing right so a your main thumbnail image in my opinion is a bigger determiner of you earning a click when you're competing for Clicks in the search pages over keywords right and it's not that keywords aren't important it's just what you will see on Etsy is listings or case study examples of listings that have really bad like keyword optimization and meaning like they don't have fully optimized titles tags or descriptions but they have a really good product with a really good main creative imagery like main image it has you know a 20 add carts

badge and a bestseller badge but what you won't find is a listing that has amazing keywords in SEO but a really bad main image and that listing performs really really well right so if you had to I would say it's almost like if you want to weigh one or the other between these two things 80% of your effort should be going into perfecting your imagery especially your main image because that is the the one that the algorithm is really judging and then 20% or the last you know 10% of you doing listing optimization then we

focus on keywords because keywords are fundamentally a really easy thing to fix um nailing your creative imagery and your marketing is historically a harder thing to fix so a lot of people like to blame keywords and they think that keywords are just messing with their keywords is the solution to you know fixing their listings well most times it's usually a design problem or an imagery problem but again we're going to talk more about that later another thing that you're being judged on is conversion rate average order value so you know historically are people spending more

money on your listing or your competitor listing right if you're making more money etsy's making more money right your customer experience so do you have five stars versus you know someone else that has four stars and finally Etsy ads and we're going to go over more about that in module 3 and how that also contributes to your SEO your organic SEO and your SEO with your ad even earning the click the ad or being able to get your ad in front of people on the first page versus the third page is a big a big

thing so we'll talk more about that later and now we're going to go into all of these but basically when you're optimizing for all of these things that equals a fully optimize listing which means that you're setting yourself up for the best potential outcome in terms of this right this is what we want to see for our listings uh 47 people bought this in the last 24 hours right and when you do optimize for all of those things even though individually they might seem small or just like you know individually small factors right but when

you do that it compounds and it makes your listing super competitive and it's ensuring that you're setting yourself up for the best case scenario that to give your listing the best chance at something like this happening I know the algorithm is judgy but do not worry we're going to go ahe to tackle each one of these one at a time so first let's just talk about a listing let's open Etsy and actually look at a listing so inside of an Etsy listing you have a lot of of moments of Truth to shine so when you're

creating a listing you can give it a title so that's where you would optimize for keywords you have 10 image slots and a video slot you have your descriptions you have if you are going to do personalization you would add it in here you can create your variation options with a skew um this is how you would set up your variation options in here you assign it to a category um here and so you would definitely want to make sure that your category is correct and product fit you have different attributes you can give it

whether it's the material the color the secondary color um all of these types of things and of course your tags and materials and obviously your shipping and all of these forms should be treated as the most important because the more information you give Etsy the better they can index you and help you terms of SEO and so the exercise that we're going to go through now in this module is we're going to show you how to optimize each one of these moments of TR to the the top potential that is even available to you to

optimize for right there's better and worse ways to write titles tags descriptions right and we're going to go over that right now and again individually all these things seem small but together it's what makes you more competitive when you're hitting um when you're fully optimizing each form and this is true for any if you're selling anywhere right if if they're giving you the opportunity to have an About Me section a video right they have that for a reason so optimize it to your fullest so let's start with keywords all right so now let's talk about

first how we do our keywords in less than five minutes and I like to talk about keywords first because keywords are historically the easiest thing to fix especially when you're using tools like R rank so let's hop over there and show you what we're going to do inside of the e- rank keyword tool we're going to do some quick keyword research so for your given product you only have the opportunity to give that product so many different keywords right like there's only so many different ways that you can describe the product that you're selling and

so what we're looking for is all the potential keyword opportunities that are even available to us to put in our listing so if we're selling a 40 oz Tumblr I would start with a broad word like Tumblr just to see what words are going to come back because e rank is going to suggest new words to us so as you can see here we searched the word tumbler and it's going to give us back all of the different types of words that Tumblr exist in that has high searches so the average searches per month are

the highest and obviously we care about prioritizing the words that have the highest searches first so you have Tumblr tumblers and I'm going to start starring and adding all the keywords to my list that see I have a list here called Tumblr that are going to end up existing in my listing somewhere and now if we make this list it will then only become a matter of prioritizing which ones are going to go in our title but what the goal is is that for all the keywords that are even available to us there those words

are going to exist somewhere in the listing so that we basically are getting index for all of the words that are even available to us with prioritization of our favorite words that have the the highest search volume now what's really cool about - rank is that they show you competition as well and it's not common it's not I mean it's not all the time that your products are going to have high search low competition but if you do find those opportunities where you have a product that has high search and low competition a keyword opportunity

and it's keyword product fit then we want to even more so prioritize those words in our titles and our tags and our descriptions so I would go ahead and continue to build my list and just Heart Like I said every word that is a potential keyword product fit so like I wouldn't use Tumblr wrap if I wasn't actually wrapping the Tumblers right if the Tumblr wasn't actually shaped for a wine Tumblr I probably wouldn't include that one but if it's a Tumblr cup if it was a skinny Tumblr if it could be a Halloween Tumblr

because it's personalized that you could select that but I wouldn't put holiday specific keywords in your listing if the holidays aren't around the corner um if it could be a you know Evergreen bride Christian all of these you have the opportunity to um make a you know a listing example of what that would look like even though it's the same listing if it was 40 o right all of these things and you would just go ahead and make that list as long as possible now once you have your keyword list compiled you can come into

the keyword list tool and look at all of the words that you have so earring has a really cool feature in here when you go into listing optimization which is their AI listing helper so you can see my past inquiries where it's basically telling you to write a short description um so if I copied some of my keywords for my list this is my history but you can grab it from your list and I put it in here and I click submit the AI helper will actually try to write your title and description I didn't

really write a proper title but you can see here that they're writing your title and description for you which arguably even shorter titles like this is what Etsy is saying and I would just you know for that that specific listing of tumblers so even if every Tumblr I was was personalized I would still make different listings showcasing a mom tumbler even though that one's completely personalized and they could turn it into a bridesmaid tumbler but for the sake of the keywords and the advertising of it I would make a bunch of different listings even though

the actual product they're buying is is the same and they can just switch out the personalization so anyway I do like this idea of um of keeping it short and simple and but it's also something to split test because I personally still try to utilize my 140 character limit when I write a title this is actually shortening it um so they also do the do the descriptions as well but again I still like chat gbt a little bit better when it comes to this I just think this is a very new feature and they have

um a lot of enhancements that they're doing so I'll just show you real quick how I would use chat gbt to do this my way so in chat gbt I uploaded a screenshot of that list and you can actually upload multiple screenshots um obviously since your list is going to be way longer than this and I wrote here's a list of keywords I want to use in my Etsy listing title write me a title under 140 characters it should not repeat any of the words and prioritize the top Search keywords at the beginning of the

title the title should not confuse people and should be easy to read use commas to separate longtail phrases and then write and write and then write that's supposed to say uh an entire ety description using all of the words in the list right and so this is why this should take less than five minutes because once you find all the words that are available to you your only job the only thing you can do is figure out which ones are the most keyword product fit with the best search volume put those in the title and

then all the other keywords are going to live somewhere else in your listing your tags and your description so when it comes to your description you want to use as many words that are keyword product fit in that description as possible because as long as it exists in the listing then you have the potential to get indexed for that word um so I had it do that so it wrote a personalized test Tumblr you know it write me the it wrote me the title and then it wrote me a description with every single word and

obviously in this example we only have 12 words but ideally I mean if I kept looking I probably could find 50 good keyword product fit words to live in this in this listing and you know a lot of people like to get really upset not upset they get very like uh overwhelmed with keyword research but it really shouldn't not like this should be a very like the the the icing on the cake when it comes to your listing because the harder thing to do on Etsy is figure out how to make designs that cell and

images that sell which we're going to get more into that when we get into it so I mean as long as your title is using your titles and your tags and descriptions are keyword product fit and your title particularly is easy to read then um I would go ahead and just let AI do all of the work you know obviously one of the big words in here a descriptor word which I don't even think is in the list for the sake of this this but technically like the size of the cup I would want to

put it here so 40 ounce personalized Tumblr right and then the description has all of those keywords in there that are going to live in there and I can't emphasize this enough that this is is this is really not something that you should stress over this really should be the the easy the easiest part of making your listing so after keywords in your listing what comes next so as we showed your thumbnail images now there's better and worse ways to optimize your thumbnail image and your thumbnail image is probably your single most important factor um

of listing optimization outside the quality of your product your I would argue nowaday nowadays the algorithm knows what you're selling just based off the image alone because like you said like I said you can find listings with zero keyword optimization but a really killer product and a great main image and they'll have 20 add to cards and you know 10 bought today badges you know but what you won't find is a poor imagery and a poor product that has really good SEO having that same experience so let's just go over some of the dues in

dones and then we're going to go into more Creative Marketing here in module 2 part two so some let's start with the Dons so what is the first one here do not showcase other products in your main image if you do not have the option to buy it so this is just like a beginner's mistake where you are trying to Stage a product but you're showing things that you can't actually purchase in the listing so an example of that is like this one here where I clicked on this listing you know maybe I I didn't

this is just an example but pretend I clicked on this listing and my only thing that I could actually buy in the listing was this earring but they're showing in the main image this earring and this earring right and why is this dangerous it's dangerous because you could be earning The Click because the customer is clicking on the pretense that they can get both or they just want this one but then actually that's all they can buy so you have a millisecond to earn that click which is the hardest part so if you earn that

click that's great but then if you lose the purchase or the potential of that purchase that can hurt your conversion rate so you don't want to do this if uh more than just doing this you just don't need extra things in your main image right you could have this as a follow-up image but for your main image specifically your the actual product you're selling should be the center focal point of the main image right there should be no confusion about what is for sale in that Main in that image um number two is do not

zoom out on your product because you're proud of the pretty image you took so I know you know what you're selling because you made the product or you created the design for the product and then maybe you're really proud of the image that you took but you again have a millisecond to earn that click and comparison to your competition so this is an example of a beautiful birthstone you know ring but I have no idea I can't see that to me that just looks like a ring I don't know what that design is because I

can't see it arguably even in this one right you want to zoom in zoom in and also it's just there's no reason like I know that you love you might love this image because you know you took it yourself and you have your pretty model or whatever but you just don't want to distract them like oh I don't I don't like you know the color of her hair or something you don't want them thinking about that you want them only focused on the unique value of your product um and what you're selling um number three

is do not underestimate the power of imagery because you saw this right so you came you found a listing you're like wow well it has two people bought this in the last 24 hours you know they have no optimizes images here they have two images so now I'm gonna well I see other people doing images like this so now that's my standard to which I'm going to launch my images so this in my opinion is not a standard this is an opportunity and I don't particularly like when people put their logo in the image even

if it's a little bit I I really don't like that uh it really does doesn't prohibit anything like it again it just distracts the you know someone could be like looking at this and be like oh what does that say right and now they're think about what that says instead of what the product is um watermarks that's what they are they're watermarks I don't like that I think it's just another thing that that's distracting if you have a top selling listing that takes off people are eventually going to copy you take your images steal your

images steal your designs that is a part of e-commerce you cannot avoid it it's a part of business right once you start you know crushing it you're going to have competition and you're going to have Shady competition that want to steal your stuff that is not unique to just you that's happened to me I mean we used to have people steal not only our images but our actual products mold our products like Chinese manufacturers and then resell our products for a quarter of the price on Amazon and we would have to go to battle with

Amazon to prove that those were our images and our designs and take them down um so it's just a part of the game but it shouldn't inhibit you or set low standards I would say to your images so um why is this not a great image for jewelry specifically you always want to make sure the product is staged beautifully so it's kind of puming up here it's just not very competitive when you look at your competition of people selling similar chains however because it is working that again is a huge opportunity for you to go

and actually do it better and compete um or even this right so even this is an example that I partic particularly don't think is a great image right historically um uh you know even these follow-up images here that have no supporting infographics and stuff like that is not just there's a lot of room for improvement but yet it says 20 cards here but we'll show you I'm going to get to more slides here to show you how we would compete with this to actually improve this um so what are some of the dues so we

do want to make our product take up 80% of the airspace so arguably even this one here right like this they do have the little thing to zoom in on the the the front but it's still way zoomed out right I would zoom in all the way here on this little infographic so they could actually read what it says in the front same thing here I would come in here and zoom in a little bit more um this is also this is an example of a good one where it's zoomed in like I don't need

to see their head I don't need to see their neck I just want to see the unique selling point of this product there should be zero confusion about what the unique selling point is of your listing right without reading a thing without having to read a single word because you only have a quarter of a second to earn the click the customer needs to be able to understand what the unique value proposition is of this listing and for this one it's that this is a custom pet shirt okay Cooper great well surely not all dogs

are called Cooper so that probably means that I can personalize that shirt right put one and one together equals two um same thing with this I don't know I I can't read if this was zoomed in a little bit more I mean it would be pretty Point Blank um and another thing that we're looking to do another to do is looking for pattern interrupt opportunity so pattern interrupt is if everyone's you know putting their portrait on these white Airy backgrounds then maybe I split test a main image with a dark background right to create pattern

interrupt and there's not always opportunity for pattern interrupt uh because you know maybe everybody is kind of all over the place but that's what we're looking for and you can always split test right so you could take take this um you know this custom portrait and Stage it in this environment you know this environment on a different frame in a different environment five or six times to see which one um you know wins basically and that is the beautiful thing beautiful thing with Etsy is that you can split test stuff like that and duplicate your

listings number three is conversion rate so conversion rate by the way is what so the whole the whole inbound funnel for uh your list your from uh from seeing your listing to purchase look something like this they see the listing and there's an impression they click on the listing in the search pages that is your CTR rate clickthrough rate and then your click to your purchase now is your conversion rate right and so here's an example of what it looks like inside of an Etsy account right so by the way by the way guys conversion

rate is relative to your last best conversion rate rate so you can't say my conversion rate's bad because I'm selling shirts and I have a 1% conversion rate because my friend on the road selling Cups has a 3% conversion rate right you can't compare apples to oranges you're always competing against your last best metric when it comes to conversion rates clickthrough rates because it's specific to your Niche so you can't look at 1% conversion rate and say that that's bad or good unless you can compare that to somebody who's actually attracting the same exact customer

Avatar to you so when it comes to increasing your conversion rate there's a couple of things that we have to do or things that we have to do in our listing in terms of listing optimization to optimize for the best conversion rate and we're constantly trying to improve our listings to improve this conversion rate against ourselves not anyone else unless we know a competitor and we know their actual stats so conversion rate uh is improved by in a couple of different Rays right so again a conversion can only can happen after you've earned the click

so you've earned that click someone saw your image they liked your image and they clicked on it but you can just as easily lose that sale if you don't do the following thing so one is have cohesive branding so if you're if you have a beautiful main image and then your follow-up images are not branded very well or just using you know non like the non- trendy fonts or poor mockups and it's just kind of ugly in a way um that could kill the sale um let me just show you an example of what that

could look like for example here you have this image where individually this listing it's all right the necklaces are straight but you can see kind of like some chip Marks here it just doesn't look as professional as the other one that I'm going to show you so it is working though you see nine people bought this in the last 24 hours the price is $21 but then when you analyze the some of the follow-up images right like you just have this incohesive array of branding and marketing so you go to this bright blue and then

you have I don't know what that VI that's a whole different vibe um a completely different vibe from that um you do have instructions here so we're just missing a lot of points on selling the um selling the product and then also I would argue a little bit of confusion there unless it gives you the option to um put on a I'm not really sure so like that out the gates just confused me like if they have this image of letters but then unless I'm just not seeing it no way to actually purchase it out

the gates that would make me very very confused versus say a listing like this that 16 people bought and they're both a relatively closely priced actually this one is a cheaper price but this one's actually performing better and it has 16 people had bought in the last 24 hours and the branding on this is just completely on point so everything matches One Singular color palette for the most part and is just displayed a lot better another thing that's super important is that well even this listing doesn't have it but arguably as I'm clicking through the

different variation options here the the the correlated image should sync to it which this is an option when you are setting up your variation options right I shouldn't click on Figaro and then have to come in here and understand what the Figaro is all right even though you do have this image here and arguably this one here it does say it but you want to make it as easy as possible for the customer so if I click on Tiny paperclip it either needs to bring me to this one so I can read paperclip chain right

um or it needs to actually link me to the image that says tiny paperclip right so there is actually a little bit of confusion here as well I would argue but for the most part The Branding and the cohesiveness of this is doing a way better job especially because they are showing the whole purchase experience here with their boxing and um you know just more information about their discounts they still could be nailing opportunity to do a little bit of more storytelling about you know about you know the the actual shop itself and sometimes you

can't fit all of that in there sometimes you would have to put it in a graphic but they are doing a far better job than the first one that we just analyzed but hopefully this makes sense all right guys so that is the first part of understanding uh conversion rate so it's the actual experience that you're having when you're in once you've already earned that click it's kind of like if you are going to design a house and you're an interior designer what that interior designer is going to do is they are going to go

to Home Depot or the paint store and they're going to go out and pick out a color palette and that color palette is going to set the tone for all the te all the colors and the textures and the moods that's going to exist in that house house and so when you enter that house you're going to see accents and hints of that color palette and that's kind of why when you go onto a really aesthetic Instagram page you're like I don't know what it is but just this this aesthetic is so pretty and it's

because they're keeping a consistency of colors and fonts and textures throughout their imagery and videography and that's the same thing when you want to think about your mock-ups and your imagery every little Moment of Truth matters with your imagery and you need to treat it like that even like we saw even the table that you put on like the little chips in there makes it look cheaper right I know it seems like little things but again compounding together you're just not setting yourself up for the best case scenario um other things that we already touched

on so zero confusion on how to buy so we showed an example of kind of how we would enhance that listing right so linking the image to the variation option together so I don't have to try to search for it no false marketing so don't say that you're selling solid gold jewelry if you click on the listing and it's not solid gold jewelry right that's just going to end up leaving to negative reviews and then finally five star reviews and if you stay we might even add in a very bonus modle at the end of

my personal strategy of how we exploded our reviews faster than all our competition um but yeah five star reviews are just something that you get over time and by giving a good product and good customer experience um one last thing that I would will just say on reviews that in the beginning when you're getting your first hundred reviews it's really important that you have all five star reviews so if someone does give you a negative review which is bound to happen it's just a part of the game eventually someone's going to get upset but the

rule of thumb just to give you piece of mind that I give myself is out of every hundred sale customers if I only upset three to five then that's pretty good ideally zero but it's just you can't make everyone happy in business and that you don't want to get emotional and let it ruin your day because if you have a you know 95% happy rate that's that you made 95 people out of a 100 uh happy that's really really a good ratio in the grand scheme of things right so um if you do get bad

reviews or if you get a bad review just bite the bullet respond right away send them a message and Etsy Etsy and try to salvage that review because you need to have perfect five star reviews um in my opinion um number four is average order value so this is super easy to do right always have a tier of upsells right so um the cheapest option is always going to display on Etsy and the pros outweigh the cons on this so This goes both ways if you're selling a high ticket item then you would want to

consider launching a lower ticket item to sell so because when you sell High ticket it's a high barrier of Entry it's a smaller data sample of people that are going to be willing to buy high price things so you want to consider launching some cheaper tiered options so you can get people in on the lower on the lower ticket thing and then eventually if they love that thing then upsell them and give them confidence to purchase the more expensive things so if you're selling solid gold jewelry consider doing a mix of solid gold and fast

fashion jewelry and vice versa if you're selling just fast fashion jewelry consider selling a higher tier or a higher quality of jewelry to upsell them in the other direction and so you always want to have down sells and upsells that's why when you go to any retail store in the mall they will have things priced super low to price things I price super high right to get you in on the cheaper thing to upsell you upsell you and upsell you right and so this is just a super beneficial thing to do on Etsy specifically because

again the the first thing they're going to see is the lowest priced item that's what's going to get displayed in the search pages right and that's why on print on demand spaces what you'll see a lot of the time is they'll put a loss leader or um just you know the least sold variation option as like a break even price for a shirt or a mug or something like that knowing that the that cheapest price is going to be what's displayed and it's a little bit of a black hack trick but it 100% works like

in my space that is pretty high ticket you know I have people that will have a listing listed for $15 and it will jump from $15 to $450 right but because the algorithm is seeing that you know in the main image it's a bundle set of something so they'll get five of something in the main image when they click on that listing wait a second it's not that you get all five for $15 actually you're just getting a sample of something um but then in that drop- down menu you have the option all the variation

options to buy everything by themselves or the full set option which is what we do and sometimes and especially in print on demand you can't have in one click a full set option to buy um but it is still good to have one cheaper option and then you know all all the different ways to buy if that makes sense so it it just whatever you show in the main image I would say you know it's no surprise that when you show multiple products in the main image those historically work really well but the point is

is when you get to inside the listing they should have the option to buy everything by itself and ideally a full set option if it makes sense for this listing it doesn't really make sense because there's so many different chains here but if it was just like a set of three I would 100% have an option here that says all three the next one is customer experience is the next thing that the algorithm is judging you on and so that's not just limited to reviews it's also your re obviously reviews is one of them are

you getting more fivar reviews fourstar reviews but also the ratio of which people are actually leaving reviews so if out of every hundred orders you get 10 to 15 reviews but your competition only gets one to two reviews right that helps right processing time right so if you have a one day processing time versus a 4-day processing time then that's better you're already beating your competition that has a two we processing time also staying true to your processing time so if you have in your account you put a three-day processing time but it's taking you

five days to buy the label and ship it you're going to get get in trouble with Etsy that's a Surefire way for Etsy to suppress uh your shop so you definitely if you put your processing time for for a certain time window you need to make sure that you have purchased at least the shipping label in that window of time and then also your response time in Etsy So the faster you uh respond the better I think they favor people if you respond within 24 hours which is not always the case for every single person

that not everyone can respond within 24 hours so you have in your account you have a message response rate and on time shipping and tracking rate and you have your average review rating so to get star seller you have to have all three of these so you need to um you need to reply to 80% of your first messages within 24 to 48 hours the star seller Target is 95% within the first 24 hours so we are just barely getting that one the shipping on time and the review rating is at 4.8 so that gives

you star seller I don't know if this personally affects how much Etsy promotes you because there's some NES that it's almost impossible to get the star seller badge and I just know that from experience and working with a lot of different students but like I I haven't seen that oh like one shop over the other particularly gets more traffic because of this but arguably this is what Etsy wants you to strive for so again if we're playing this game of etsy we should want to try to win by their rules right so this is just

to show you what that actually looks like and finally to close out module 2 part one the last thing that the algorithm judges you on that helps your SEO is Etsy ads which we're going to talk more about that in module three but we're going into module two part two right now but hopefully now you see what all the things really matter all the things that actually really matter for you to optimize your Etsy listing and once you do this 50 to 100 times over this really just becomes second nature to you as you begin

analyzing competition and setting up your listings all right guys I hope you got some serious value out of this module two part one let's go into module two part two all righty guys we are moving right along here so welcome to mark two module two the art of creating irresistible essay listings part two so crafting visuals that actually sell learn how to create high converting images and videos that stop buyers in their track and just a really cool reminder in the link in the description R rank is giving away 14-day free trials this is not

something that they give on their website and if you upgrade to Pro or expert there's additional bonuses so you get two months of automated SE profit tracking and ads optimization and an expert you get three free months so these two alone is a $60 value and a $90 value of profit tracking and ads optimization so if you're interested make sure you go to the link in the description all right so like we already mentioned try to hit home before the details matter right that's why people when when you know commercials are a huge thing every

there would be a 50 person crew to make a 4 second commercial just because every moment of truth every color needs to match or look good together the lighting needs to be right it's the same thing and is becoming more imperative if you want to sell online so an image like this is a whole different experience than an image like this or even an image like this right just these little lighting tweaks um and photo Styles make all of the difference now doesn't mean that you have to go out and spend a lot of money

on photography it just means that you really have to practice and get the lighting and the staging of that product right right so like if you're competing for that click I mean I'm definitely going to pick two or three versus one just I think everyone could probably agree right the smallest of lighting changes can make all of a difference so also taking something like this and turning it into something like that you know um especially for your mockups and print on demand or if you're trying to take your own images right just taking your photo

and enhancing the lighting just in the slightest makes all of the difference pod mockups I know this is a huge question that a lot of people ask is where do you buy really good mockups and when I've talked to the top printon man sellers most them purchase them right from Etsy and there's a lot of really good mockups that you can buy just on the Etsy platform as well so just to give you some ideas on what you could potentially be using utilizing your image slots for so if the first image I put bundled image

here because historically images that show more than one product and then have the option to buy more than one product in the listing sell a lot better so I put a bundled image but basically if you don't have a if it's a product that you can't bundle that's okay just your first thumbnail image is the most competitive image that you have or the one that you want to test and it's taking up 80% of that airspace then your following images 2 through eight right should be showcasing either your variation options right if you don't if

you have too many variation options then you can put you know do images like you know edit the images together and try to show all of the different variation I would not have a variation option exist in your drop-down menu if you don't have something visually there to show them I would not do that you're going to lose the sale no one's going to buy it if they can't see it so I put variations if you don't have different variations for the listing then at least different angles of the product so they can get the

full experience and in this these 2 to eight you have the opportunity here to put infographics with selling points you can also play with infographics in the main image it's just you want there's a better or worse way to do it and the same way that we did competitor analysis if you are going to add an infographic in the main image try to validate you know the type of infographics because again if your branding is off and you're not you're not used to do working with topography and and colors and stuff like that you can

actually scare people away with your infographics in the listing so you definitely want to study study study the top sellers and study you know what is their overall brand Vibe their colors a you know right now everything is about Comfort colors and if you don't want to look on Etsy go on Pinterest you know go on Pinterest Pinterest is naturally going to show you what is trending that is what Pinterest is and you can actually go on Pinterest and pull out different colors and fonts and let that set the foundation for your branding for your

shop and I'm telling you right now this is one of the most difficult things for people to nail so do not get hard on yourself if you've never done branding or Marketing Online before because you know my first Renditions of logos and colors putting colors and fonts together was widely different three years ago than it is is now image nine is your packaging if you do have packaging you could showcase that and then number 10 is storytelling and obviously you don't need to follow this to a te but if you're hitting on all of these

points on some level for what you can then that means you know you're setting yourself up for the best case scenario and video for your video slot your video is not going to have sound I would say product the actual product that's in the listing if you can if you can't then I would just do a generic storytelling video video you waving to the camera sitting at your computer designing showing that you actually hand make the product right but something is better than nothing right and the storytelling you know you can shoot this stuff on

your iPhone make it like an Instagram you know a trendy Instagram video and you know something is better than nothing so when it comes to testing our process is very intense we test everything and on Etsy you're allowed to test you're allowed to duplicate listings in tests and I know some people are going to be like well Hannah well doesn't that mess up doesn't that confuse people when they go into your store and no not if you do it right and for the maybe the 0.1% that complain the pros definitely outweigh the cons in terms

of setting yourself up for the best case scenario so our personal process is every single time we launch one new design that doesn't yield just one listing that new design right is we are going to P it push it to its Max potential to see what it can actually do for us and when you just make one new product or one new design and make one new listing you're not giving that design the opportunity to be tested on all angles to be optimized against itself and so this is basically what we do so every single

time we design something that is going to yield three different main images it might be the product by itself it might be the product duplicated or it might be the product bundled with something else right so duplicated More For Less so they see two for a slightly cheaper price completely bundled with a different product and by itself right so now we're able to test all of these different things we actually do way more than what I just showed you so we would do something like this plus we would split test this whole thing in a

different environment so this is shot inside it would get shot somewhere else on a different couch with a different background to see which one catches the person's eye so your your limit of testing your listings is really really Limitless the important thing is is that you come up with a system of testing whatever logistically makes sense for you without burning yourself out or killing yourself and sticking to that thing so if you know that every single new print on demand design that you make you're going to split test it on three different mockups then that's

that's your process it's a one design equals three different mockups right if it's one design and then you're going to split test it on three different mockups S one like as the first round of testing and then on the second round of testing you're going to do that same design but split test it with different color actual shirt so like the the mockups change and the shirt is white and then the mockups change and then the shirt is you know beige a comfort color or something like that and that just ensures that you're giving the

listing the best shot and you can see which one ends up getting the highest clicks when you start running ads which we are going to show you later on so yeah the mor of the story here is that AB tests everything test as much as you can because you have the ability to and this helps you um really figure out you know when you when you spread yourself out like that you can figure out okay this is what's working that's what's working it just gives you that much more opportunity to figure out what what's working

and what's not working um that much faster than just one to one and you're also investing time and energy into making your product so you might as well well test everything but guys this is the end of March module 2 we are now gonna go into module three all right guys we will see you there Al righty guys we are getting into the final stretch here we are in module three just a few more parts to go so this part we're go it's all about scaling your shop to six figures and beyond plus there is

actually a bonus six figureure ety as a case study in included in these modules so you are going to want to stay till the end because this is where Etsy gets really really fun what is the journey that we are going to now go on together so the first part of this is we're going to be covering what the importance of etsy ads are why they truly are your lowest hanging fruit to increasing your bottom line not just your top line and then we're going to go into understanding Etsy ads on the high level so

getting the big picture of how Etsy ads work and what the goal should be for you as a business owner with your products and your ads and then the third part of this is getting into the nitty-gritty of actually optimizing your ads so going through a full stratey to strategy to actually increase your profit so again let's Dive Right In into part one right so Etsy AD should drive profit not just Revenue after all what's the benefit if they're not boosting your bottom line right so what is the point if you're not actually making more

profit right okay so why are Etsy ads your lowest hanging fruit to increase sales after organic sales right so you know you're getting your organic sales right and you know you can post more listings post more listings but why is it that Etsy ads are truly your lowest hanging through well the reason is is because Etsy ads are showing your ad to who to the hottest traffic people on the internet that is people that are going to etsy.com with the intention of making a purchasing decision with their wallet open ready to buy something this is

not like when people are mindlessly scrolling on social media or even Pinterest right they're not going there with the intention of making a purchasing decision right people are going to etsy.com amazon.com right Wayfair they're going to those websites knowing that they're going to spend money and so when you compound that with your ads are now showing up for words that exist in your listing right that are describing your product that makes them literally literally the hottest traffic on the internet right and so one thing that we have to understand is that every Etsy seller has

a potential of profit to be made with the data sample of products that live in their store so let me repeat that right basically you have a potential of profit to be made right there's with the current data sample as is if you didn't change anything there is only so much money that you can make with your current product line with the search volume that is avail able to you on the Etsy platform the thing is is without Etsy ads you have not even hit the surface or even hit a ceiling of discovering what that

profit potential is without Etsy ads on so a store that solely relies on organic traffic and a store that has their Etsy ad budget maxed out to $1,000 a day is a completely different store in terms of revenue and profit and we're going to see more of that in the case study obviously so let's just break it down real quick right so this is stats from my second company and these are screenshots from profit tree which we're going to share later on um which is the first and only real-time profit tracking solution for Etsy Sellers

and what it does it does a lot of things but one of the core functionalities is it shows you your profit after all of your product costs and all of your operating expenses so after all your transaction fees listing fees processing fees shipping cost and obviously the huge chunk of blue here which is your product cost and it gives you your realtime profit so in 2023 our profit was $107,000 after our $43,000 ad spend our $28,000 shipping cost right all of the different fees Associated right we made a$ 107,000 but what this is part of

the case study here right but what happens how would this $107,000 change if we didn't invest this $43,000 into Etsy ads well I'm going to show you so if we did not invest that 43,000 so it's about 2100 here and about 47 4,700 here in Spen if we didn't invest this we would have missed out on over $150,000 of additional Revenue that we wouldn't have otherwise made right and so essentially what is the profit difference the profit difference would have been 107,000 versus $772,000 that is 30 over $34,000 of profit we would have lost out

on in 2023 if we did not spend that $43,000 so this is not Revenue this is profit that we would have lost and remember this is a minimum loss of profit that we can even account for because there's other losses of profit that you can't even account for in when because we also were running ads in 2022 so uh when you run ads there's something called an attribution window where if someone clicks today but they purchase you know three months later that Revenue isn't attributed to uh this ad Revenue here right uh I could have

got a bunch of reviews in 2022 that gave me five star reviews from orders that came from ads and then that helped convert a bunch of organic sales right so there's this whole Snowball Effect of how Etsy ads indirect not so indirectly affect your Etsy listings in the SEO of your listings when you're putting up and you're paying to play for your listings right and again this is the minimum possible loss that's the minimum so this in reality is probably closer to 40 or even $50,000 uh and here's just a screenshot here of how we

actually did that math um if you want to pause this here and go through the math I feel like I lose people when I do the numbers but essentially um you know without this 150 uh 150,000 extra about 150,000 our total revenue instead of 300 would have only been 145 our profit margin would have went from 35% to 50% because we didn't spend the 43,000 right so that would have been about $72,000 of profit versus the 107 right so yeah so clearly clearly we know that Etsy ads uh contribute to more profit if done correctly

and obviously by the end of this you will understand what it looks like to do it correctly for your store so um and just a little recap here again the only way you can hit your max profit potential on Etsy uh and actually hit that ceiling is by getting your Etsy ad budget ma maxed out to $1,000 a day so I've never seen an ads account that allows you to spend more than ,000 a day and it doesn't mean that Etsy ads are going to spend that money which again will cover all of those details

later on but the goal is to get it to $1,000 a day because then you know as a seller you're actually hitting your full potential for your store there's nothing really more you can do other than launch more things so one argument that we sometimes get is well what about social media what about Pinterest what about Facebook ads and you know social media and the way that I use social media for Etsy specifically is in my retargeting I would never recommend someone to run ads on a different platform to drive traffic to their Etsy shop

right you're paying Etsy a six and a half% selling fee for Etsy to solve a problem for you and that problem is called traffic right that's why you pay 6 and a half% that's why when you have your own website you don't have to pay that fee because you own your own website because you have to pay for the traffic to get there from somewhere so if you're so good at making content on social media like you're a influencer yourself or you know how you know influencers right you can send that traffic to Etsy but

really I would run it to my own website because I don't want to pay that 6 and a half% selling fee um and that's just a personal preference so a lot of times they're like this isn't Etsy ads are not the only thing it's not the only thing but it's the lowest hanging through and it's it's going to be cheaper to acquire customers through Etsy ads again because it's hotter traffic than people on social media so it's just a lot easier to invest in the platform and when you do this you're ensuring that you're playing

the game of etsy in the way that Etsy wants you to play it right so when you put your hand up and say I'm going to sell on a third party platform like Etsy you don't own etsy.com that means you have to abide by their sandbox rules like their game right and so we have to ask what is what is they want us to win to win this game what do they want us to do so not only do they want us to have killer listings High average order values a lot earn the majority of

the clicks right High conversion rates right on some level you have to say well who is etsy's who's the algor them going to favor more you know Charlie that's willing to invest in his listings or Sally that is solely relying on organic traffic right if you're trying to be in this for the Long play you have to think what does the platform want and not just think what I want so so it's like this game of strategizing of understanding the bigger picture of the rules and playing the game in the way that benefits us to

the max but also is the game that the platform actually wants um and so this also helps you compete right so whether you know it or not you're you're competing in those search pages right it's not like your website right where you're competing against yourself they're going to your website they're going to buy something on your website right they not they don't directly in front of their face have a competitor on the screen when someone's on your website right but on Etsy you're competing right and so when you do this and you're willing to outbid

your competition you're telling the platform that you're willing to compete against everyone else and it's again it sets you up in the Long play and so if you and a direct competitor attracting the same customer Avatar launch at the same time right in theory who do you think is going to win the race the problem is is the people that only rely on organic traffic they don't even realize how slow they're going because they've never tapped into the potential of etsy ads and maybe they actually make really good organic sales so they don't even care

about this guy but there's always comes a day when the times get tough and then they're reactionary trying to figure out how to compete when you know they have all these other people that are already so far ahead of them in terms of reviews sales SEO which ads are going to add to that Snowball Effect and like I said of course you'll find case study examples of how how you can make sales without Etsy ads and those arguments are valid but they're missing the bigger picture of what it's doing to your store uh as as

a collective right so like as a gym coach you know I could tell people you know you just need to go to the gym and you need to do four reps each time to achieve XYZ outcome when in reality I know you need to do 20 reps to achieve you know the full picture here right so you know it would be just a disservice to you to say hey just do your four reps if I know this exists and that doesn't mean you have to do the 20 reps it's just so that you understand what

is out there right so you know if if you're not achieving these goals you understand why because you didn't do the 20 reps basically summation here again the best dollar spent the best hour spent is playing the game in of etsy of how they want to play it by putting your next hour and your next dollar into the actual platform so not trying to start a social media engine not trying to do uh you know meta ads all stuff I mean again those things are options it's just not your lowest hanging fruit your next best

hour spent your next best dollar spent um is investing in the platform that is supposed to be solving the traffic F problem for you all right so now let's get into part two of this all righty now we're getting into the part two of this three-part Etsy ads Series so let's get into it so what is the highlevel goal of your Etsy ads for and the most optim optimize Etsy ads account what is the goal right um so I have an analogy here of a waterfall as you can see and these these boxes here represent

our listings right and so the goal in a healthy Etsy Shop is that you have a consistent inflow of innovation and new listings and products being launched on a consistent basis right it's not about killing yourself it's about choosing a a consistent inflow schedule that is realistic for you and sticking with it it's a it's about long period it's about small Hedges over long periods of time not killing yourself right and in that you it's kind of like I treat my Etsy listings like a filtration system right out of all those listings that you post

right one of the safest plays is to let some listings take off organically first right we're going to talk about more options about when to spend what to spend on how much to spend in the next module but again this is just the high level goal right and you know if you decide to take the safe play and only turn ads on for listings that are organic start making sales first what happens is what your goal is is that you're giving it to when you turn it on you're essentially giving it to the ads algorithm

same thing when you activate or publish a listing for the first time and what's going to happen is out of all of your listings the algorithm is going to decide which ones they like and give that listing more exposure with ads right so out of every hundred listings that you post right there's only going to be a percentage that actually spend your money and out of that percentage there's another percentage that actually only makes s that actually makes sense with adds on right I'll explain that in a second right and so what you're doing is

you're feeding it into the filtration system and you're and sometimes you're Miss you're throwing it at it and sometimes it's Landing over here sometimes it's Landing over here but what you're trying to do is get it into the actual algorithm hitting nicely and it comes into your pool and so then your goal is to continue this inflow to make your pool Po from just a few listings that are crushing with ads to many listings that make sense with ads and as we continue to feed the algorithm right we're going to pull the ones in that

make sense with adson and we're going to turn off the ones that don't and as we do this consistent engine over time right we want our pool to get bigger and bigger and bigger and we when we do this with our Etsy ads budget maxed out to the max budget allowance you're ensuring that your business is building a moat a layer of protection of strength around itself to make it stronger and stronger as you find more listings that make sense with ads on so core fundamentals of etsy ads and something that we have to understand

and why this is important is how you're actually paying for these ads right Etsy ads are charged in a way called PPC different media buying platforms have different ways of billing Etsy specifically is called pay per click and when you pay per click it's the most fair game out there right so sometimes people will be like oh Etsy ads waste your money blah blah blah but even for the small percentile of error that Etsy may have you you have to remember that you had to earn that click you had to it wasn't like it's not

like Facebook ads or Google ads where you set your budget it's going to spend your whole budget whether it's going to Quality people or not Etsy ads you had to earn the click in comparison to your competition and they you you had to show up for keywords that live in your listing right so it's the most fair game out there and it's also again the highest the the hottest traffic there's an also uh the also for offsite ads right so you have on-site ads and offsite ads on-site ads are the ones that show up in

Etsy offsite ads are the ones that you can opt out of if you've done less than 10,000 a year which I don't think you should do that I think everyone should opt into offsite ads and why is that is because you pay per sale so you're either paying per click or you're paying when you actually get a sale and in the media buying world that's crazy you never will find a media buying platform that will only Bill you if you get a sale right because they're still getting build with wherever they're running the ads but

they're only billing you when you actually get a sale so that's like the safest money spent right there's no waste of money and then if you refund one of these orders where it was paid for sale they actually give you a credit for the ads credit which is just it's not a thing anywhere else um and this final amount this percentage here right on offsite ads you're either paying 12% or 15% if it's on-site ads right you determine your ad cost percentage once you go to market this percentage that you're paying that's going going out

of your sale price into your ads to acquire a customer is called a cost per acquisition and so when people complain about this cost it's because they never have tried to run ads themselves somewhere else because you're not going to pay 12 or 15% when you first launched a Shopify store or a Tik Tok shop right you're going to spend a lot more money than 12 or 15% unless of course you're just like the 1% of the 1% that just happens to have a viral product or something like that but for the most of cases

that's not the case uh for most Sellers and so the only cheaper traffic I've personally seen in e-commerce and I've been in this game for now like six years seven years yeah um and the only cheaper traffic that you can get is obviously from retargeting past customers from organic or from organic viral content right so if you want to solely rely on organic traffic that's one option um if you want to do viral content right again I don't recommend it I if you're going to do uh go the influencer out and try to make viral

content then I would drive that traffic not to an Etsy store and then of course retargeting is also a cheaper form of traffic but other than that um the next again the lowest hanging fruit is obviously ETS ads now remember not not all your listings make sense in terms of profit and profit is the one that ultimately matters so this is just a point I'm making here when we look at this pool so when we're throwing things into the algorithm right again the safer play is to only turn ads on for ones that are getting

Al have made sales first but just because something makes good organic sales it doesn't mean that it's going to make it into this pool where it makes sense financially to keep it on and again we're going to explain more about that what that actually means in the next uh video uh in the next one so the only thing that matters with ads the only thing that matters is like in that case study before is are you making more money than you otherwise wouldn't have with the ads off that's truly the only thing that matters are

you clearing the profit that you want to clear after your ads spend all right and so in profit Tre right here's a screenshot from profit Tre again right and if you don't want to use profit Tre you know you can make these calculations yourself right you have a pie chart on your dashboard and profit tree and it calculates something called your ad cost percentage right this is the percent of spend dollar spent against the total sales here so this is your your total sales after discounts and refunds um including uh your shipping collected um yeah

included shipping collected after discounts and refunds right and so this percentage here the $700 this 13 14% represents how much money of the piie went to the ad cost right and again when we did that case study we saw that at a 14% marketing cost percent percentage right in that in that case study um we still cleared 30 we we would have lost a minimum of over $34,000 of profit so that means then if we can optimize this 14% and try to get it to 10% or 8% right that's how you're optimizing your ads and

you're decreasing your expenses and you're increasing your profit margin percentage right and this is how I want people to look think in terms of their business right you're thinking of your business as this pie chart and all of these expense pieces the pie right we want to optimize each one of those expenses to the max ability um so that we can increase the profit margin percentage and one thing that I think people don't realize and why I like to talk about how Etsy bills you is that historically if I'm running say I was my budget

on Etsy was only set to $10 a day but it was set to $10 a day for the last 6 months right and my ad cost percentage at $10 a day was 14% tomorrow if I increase my ad budget so if I put go into my Etsy ads account and put my Etsy ads budget from $10 to $100 in theory that doesn't mean that my ad cost percentage is all of a sudden going to go from 14% to 30% because what you have to remember is again the way that Etsy is billing you is something

called pay per click and pay per click means that you had to earn that click so your the data sample and the quality of people that are clicking on your listings at $10 a day versus a hundred versus $1,000 a day is the same quality the same quality of data the same data sample of people at $10 a day versus a, a day right so in theory if you're somebody that has even had their budget set to you know you know $10 a day for the last three months and you've locked in enough data to

lock in at your ad cost percentage here right tomorrow if you put that to 100 it should proportionally scale your top line so if you're still if right now you're clearing a healthy profit and with your locked in ad cost percentage and your budget's not maxed out and if you don't change a single thing in terms of launching a bunch of new listings tomorrow essentially this ad cost percentage should stay the same and you should just like 5x your Revenue if you're just all the only variable is just increasing your budget right because the only

thing that matters is obviously profit right and so again we proved that for this particular shop at 14% right we're making more profit right so if my if I my budget was only at $500 a day that should give me a lot of confidence to put it to $1,000 a day and ety ads is not going to spend your whole budget when you put it to a thousand right people are like oh my God I'm going to spend $1,000 no you're not going to spend $1,000 for most cases depending on your Niche I mean mine

will only spend $150 to $200 right um but but when you put it to the max what that's telling Etsy is that you're willing to outbid your competition right so you're willing to spend more than your comp competition and that's why you see it scale proportionally right so again just because so just again again to reiterate if I was somebody that had a low ad budget for like three months of like 20 bucks a day right and I just put that to a 100 again that doesn't mean that the ad cost percentage is going to

increase because it's the same quality it's the same data sample of people seeing and clicking on my ad at $20 a day versus $200 a day right you've pretty much locked in a conversion rate your conversion rate not is not all of a sudden going to change or go down because you're investing more money in ads sometimes when you drastically increase your budget really fast it shakes it up a little bit but it does come it does work itself out again right and again you need to analy ize you know percentages like this not in

a week by week thing right if you look at it in a small data sample of time it's always going to look bad you have to look at the big picture month over Monon uh metrics um to holistically see how your shop is performing so this is an example of a profit truee dashboard right and again we want to get that 14% down so we can increase this 31% increase profit decrease expenses so when it comes to ads it's really simple right we're going to make it really simple in the next module you're going to

see right it's the only thing that matters when it comes to optimizing your ads is one thing are I am I making more profit am I clearing the profit that I want after my ads B and as long as your ads are doing that for you then you should you should have the green light to increase your budget right if you're not making more profit then there would be no point of investing in Etsy ads but every case study every every business I've had I've only had well I've only had two Etsy shops and but

totally different niches and it was the same thing applied but I've also analyzed hundreds of ety shops at this point from Consulting and um yeah it's it's almost always if someone is not seeing the results it's always user error I mean at least I haven't seen it where it wasn't user error okay my in my data sample of people I've worked with so if you're doing it correctly then you should increase more profit and your goal and we're going to talk about low low margin spaces low ticket spaces and all the limiting beliefs in the

next module as well but the goal is to build a product line that makes sense with Etsy ads so if you're somebody that sells you know 50 Cent products and you know two clicks eats up your whole sale price right you want to consider product opportunities where it make sense after ad spin because those product opportunities again are what make your holistic shop of have a moat around it and make it more competitive for the Long play right and so there's ways to do that again that we'll talk about later now that we've got the

high level understanding come with me on the next journey of this and let's talk about an indepth ads strategy now that we have laid the foundation all right guys I'll see you in the next module we're getting on the final stretch here by the end of this module you're going to hopefully have every commonly asked question or concern about Etsy ads covered and a full strategy to walk away with and feeling confident that you're going to be able to increase your profit in your store um by investing in Etsy ads so again remember the goal

of ads is to bring this percentage down which boosts the operating profit so the more um this the the more you can get this ad cost percentage lower and lower month over month and again this is a month over month thing this is not you're going to achieve this in a few days right you want to look at Big Data sample times um the more we can get this down the more we're going to increase the green operating profit here so how are we going to do this well we're not going to do this by

looking at this right so inside of your ety ads account you have a spend column and you have a revenue column and what most people do is they come in here and they look at spend and they look at revenue and we're going to discuss why this is not correct if you're trying to achieve um this over here so if you're trying to get this down looking at this percentage is not necessarily going to get this down because this is not one to new one to one right looking at your spend to this revenue is

not the same as uh like this just to put it this way right your spend here against your revenue and the way that the revenue is being calculated here is not the same way that this is being calculated but if we can collectively agree that the only thing that matters is getting this down right then we need to figure out what is the correct thing to analyze so first of all let's just go a little deeper here why is this not correct right so it's not correct here so if we're on the marketing tab right

you can see the revenue the last 30 days was $300 and the spend was $233 but how is revenue being calculated here versus how revenue is being calculated here so the revenue that you see here this total net sales again is your top line sales it's your total amount of sales after refunds and discounts right and so that is like your total money you collected including shipping right the shipping that the customer paid you right and then it's being deducted in the shipping cost here compare this to the revenue that you see here this revenue

on your marketing tab is only Revenue that made from two different two different types of clicks either they clicked on the listing on your ad they clicked on your ad and they purchased off the ad or they clicked on the ad and they purchased something else and that revenue is being included here right it's not including organic Revenue let me just repeat that on your marketing tab you have an orders that came from this ad ad if you click this down you can see all the different sales that were made off of the the ad

but they bought something else and so that revenue is included here which is good the downfall of this revenue is it doesn't include your organic sales right so you can't compare this Ratio or you can't compare spend to revenue here and treat it the same way as you see it here because this revenue is including all revenue but on the store level so what we need is to make that same ratio exists on the listing level which I'm going to show you how we're going to do that here in a second so again why isn't

this good enough why isn't looking at that good enough it's not good enough because it's not giving you a holistic picture of the quality of the clicks because it's limiting it to just the people that clicked on the ad and purchased on the ad or click on the ad and then went into your shop and they bought different things which contributes a lot of different Revenue so another thing another thing just to throw it in there right another reason why this is hazardous is because sometimes you look at this Ratio or you look at your

return on ad spin here and you say it's bad right and you you mistakenly turn something off that actually makes sense financially to keep on right and so again just by looking at this limied limiting Revenue column here right it can look like oh it's not performing really well but then if you analyze it in the same way that we analyze the dashboard or the ad cost percentage that it actually makes sense and this is going to make more sense in one minute um so it's not it's not a one: one ratio if we're trying

to a achieve more profit right it doesn't make sense so what do we need so what metric actually matters then so this metric is not something that Etsy gives you but it's a metric in the media buying world called tacos and we didn't invent tacos tacos is a marketing term that actually exists in Amazon accounts except Etsy just doesn't give it to you and Tacos is the total advertising cost of sale so tacos is calculating that ad cost percentage in the same way that it's being calculated here on your profit tree pie chart here right

so now you can compare the listing um to the actual goal ad cost percentage you want right so if we know that we made we're profitable we're making more profit at a 14% ad cost percentage right and it can only get better if we're optimizing it to get it down right then that means that when we're in profit tree and we're analyzing our listings in this advertisement tab tab all we need to do is we need to turn off listings that are not hitting our Target tacos right so this is actually a fake page here

that we just made because this is not an actual live feature it's going to be live at in profit Tre at the end of the month but we're sharing it now with people um just to to get the word out because we really think that this is really the key to all of the confusion with Etsy ads people get caught caught up in just things that don't matter right or they're just looking at the wrong thing and it's no one's fault it's it's just that Etsy doesn't give you any metric that actually matters so tacos

is that metric and it's no surprise that top Amazon sellers also look at tacos right ultimately tacos is the only thing that matters we want to eat some tacos right so if our if our tacos needs to be less than 14% then all we do is we come in here and we turn off listings that aren't hitting our Target tacos and this tacos and why this is different is because it's comparing your ad spend divided by your total sales and your total sales here is that total amount of Revenue that came off of those clicks

so it's including the organic sales it's including the sales from the ads and it's including the sales from the ads where they clicked on your ad and they purchased something else and that we want to include all of those revenue streams because that Revenue otherwise would not have happened if that initial click didn't happen either through the ad or organic ically and so that is why when you look at it this way it becomes very black and white and you decide what is a what is a profitable tacos for you right right my tacos in

this case study was 14% but every business is different every business has a different breakdown of numbers and profit right so if you are in the print on demand space and a print on demand space is generally a low margin space right the rule of thumb normally for print on demand is that you want to keep your tacos less than say 10% right and you want to be really strict and you want to ensure that every dollar that you're spending on your listings is only going to listings that are yielding you the lowest ad cost

percentage or tacos right and then this what's also very common in low uh low ticket spaces like digital downloads is that a lot of times for people selling like you know couple dollar digital downloads what they'll do is they come in here and they think that ads don't work for them because they're Roos always looks bad right but then when you actually compare it to tacos right it actually makes sense and it actually really makes sense because digital downloads have a way bigger profit margin percentage because there's no product cost in digital downloads and so

people the biggest objection we get a lot is well I'm a digital download seller I can't afford to run ads because my sale price is so low and there's two things that I have to say to you one we should always focus on product opportunity that make sense after an ad cost so we would want to it's okay to launch low ticket Goods but we want to focus on new product opportunities that are higher ticket to so we have more uh comfort for our sale prices but even still even with your low ticket products I

would argue that you actually have some that even though their Ros look bad right or this ratio looks really bad like this one right or this one right when you look at tacos and you look at Topline right your actual spend against total sales it actually makes sense and you don't want to kill a listing or turn off a listing that makes sense financially after tacos or after your ad spend right because all those clicks all those add to carts all those reviews that you're getting right that's contributing to The Snowball Effect of your organic

SEO and traffic as well and for people that argue that you can actually prove this to yourself in your in your account which that's another video that we'll talk about for another time but the moral of the story is is remember that $34,000 that we would have lost um which I had a slide here but um that $34,000 that we would have lost was a remember it was a minimum loss of profit right because we were also running ads in 2022 so there's a whole bunch of money that would we wouldn't have made because in

2022 we had built so much more momentum gotten more reviews got more organic indexing from running ads so if we didn't run ads in 2023 if you go back to that case study if you haven't seen that case study in the beginning of this uh series um it's really important to see that because that was a minimum loss of profit not revenue and there's unattributed profit that wouldn't have otherwise been made because we were running ads in 2022 I think I said that right there was uh there would have there it's the minimum loss of

profit because there's other profit that we can't even attribute that would have been lost if we didn't also run ads in 2022 right you could get a review today that was a perfect Fest star review and now that review is the the ticker that's converting you know people making purchases from organic clicks right there's so many benefits to ads and really scaling it to the Mac so anyway not going off too much on the tangent I think you get the point but the moral of the story here is hopefully now ads become very black and

white right you determine what's good or bad right based off of this pie chart right if you are someone that needs this ad cost percentage less than 10% right then that means that you just turn off any ads that don't hit uh 10% or less tacos and again this is determined by you and the makeup for your business all right so now let's go over some of the top questions so how much should I spend when I launch a listing for the first time before turning it off right so when you turn on a listing

for the first time what how much should you spend some people get caught up in like views and clicks and stuff like that but remember the only thing we care about is what listings are spending my money or not um and so what I first do and when I go into my etad account I sort it by spend or in profry sorted by spend and look at the listings that are spending the most right I almost don't even care about time as much as just spend and I have to ask myself has it spent my

threshold of uncomfortability so I personally like to invest at least my sale price and our average order value is about $100 but for you if you're selling lower ticket right maybe that's only $20 and you want your answer in $20 right and you determine what that number is that has collected enough data and you don't really discover your threshold number until you start watching your listings perform and seeing how fast or how slow your personal listings start taking off right so I personally like to invest at least the sale price if you're a brand new

shop with no i' would probably even invest you know double the sale price I would say for sure you should have your answer within $50 no matter I can't even say that because some people sell really really high ticket Goods but but for the most part if you're sale price is in between zero and $100 if youve spent $50 at least that usually has gained enough um spend to make a decision based off of tacos um now what should I set my daily budget to something is better than nothing right so there's pros and cons

to both um just like there's pros and cons to investing more or less in a singular listing right it's just understanding the pros and cons and choosing the best one for you so if you go low budget you're going to collect data slower and it's going to spend slower and it's going to take more time to collect the data you need if you put your budget higher it's going to spend faster and then you can optimize faster but then you're also at the risk of spending faster so if money is uncomfortable right then it's okay

something is better than nothing it's just knowing the bigger picture is that you're trying to go up you're not trying to go to an ad budget of $50 and then put it back down to 20 and then put it back down to 10 and then up to 30 right doing that is very bad right you're not really doing any service to yourself by going up and down the goal is to once you start putting out an ad budget the goal is to continue to get to your max budget of a th000 a day right we

don't want to go up and then down and then up and then down we just want to continue to go up um so if it's uncomfortable spend slow even if it's only $5 a day right and again most likely the budget is not going to spend your entire budget um when is someone ready for ads so again there's no wrong answer with this one as well it's just what you're comfortable with I personally turned list at when I first started I put $15 a day on all my listings and I went fast right but for

some people that's really scary and uncomfortable so um you you can only the safest safest play you can do is put on ads for listings that take off organically first if something's already selling organically that is a good indicator that it might work well with ads but it doesn't mean that financially it's going to work well with ads so for us in our home decor brand we started selling Circle wall art and it the budget would spend like crazy but financially it wasn't clearing our Target profit so it we had to turn it off and

that's okay that's what happens and again it's not to get emotional or upset it's all right turn off the listing that's wasting money and let that budget go to listings that are making you money and keep that filt filtration process happening does CTR matter do views matter so inside of your SE account you have CTR and you have views I personally only like to look at CTR to see what the algorithm is favoring because those are the images that are earning the clicks right if they have high CTR compared to your other listings right so

I like to analyze those and see what I did in those images because they're earning a lot of clicks so how can I recreate those images and in terms of views I just like to see that it I've gotten enough views with my amount of spend to make a decision so I like to have you know a couple thousand views with in conjunction with the my spend amount but views really it's really not the deal breaker at the end of the day I really care more about spend when it comes to determining whether if I'm

turning things on or off um what if lising that has been spending good but the tacos are increasing but tacos is increasing um so a lot of times I put it the word attachment there we get really attached to our products especially if it was a product that historically was selling really well and then if we see actually I can show you this inside of so here's a test account inside of profit Tre so there is listing reports here and what happens sometimes is we can come to let's just go to like year to date

right if we analyze some of our best sellers here you can see that some of these best sellers year to date are on a downward Trend right so they were historically you know they still sell pretty good you know but they're downward trending compared to the previous year so the previous time period so I specifically when I'm analyzing tacos I specifically want to look at my listings that are uh my older listings that are going downward trending because that means that it might be becoming more expensive to convert customers via ads and so we don't

want to get attached to listings that are going like basically on their way out and it's normal for listings to have lifespans right listings have uh they don't last forever things that were best sellers last year might not be a bestseller next year and the worst thing we can do is try to get attach it to it and keep the ad on when it's not hitting our Target tacos because again you know even though it used to sell historically um that doesn't if it's something's dying you know there's only a few ways to revive it

which I have a lot of videos on YouTube about how to revive potentially dying listings um but the worst thing we can do is just be attached to it and keep the ads on even if the tacos are going are not hitting our threshold it's better to replace that product with a new bestselling product and keep that filtration system going and turn the ad off for that listing and move on to finding new bestsellers and just to show you some holistic shop Health Data here in this uh in this in this shot here right like

the a healthy shop historically their return on ad spend is increasing right and their profit margins is increasing their average order value is increasing right so profit tree is giving some great biomarkers just on the dashboard that show you Hol holistic health of your shop right and it sees you know okay um where you need to optimize right if you're Roos even though Roos isn't the kpi for turning things on and off right if your Ras are going up that means that you're probably improving your listings and it's becoming easier to convert people by your

ads and again this is just the dashboard the same screenshots that you've seen um in the other slides all righty now let's get into the next question I increased my budget and it stopped spending so sometimes I've personally never seen it but when I was talking with another Mentor Dave from edart you know sometimes people see if they you know drastically increase their ad budget from $10 to $1,000 tomorrow in one day it can freak out the the algorithm a little bit and it kind of stops it from spending so sometimes if that happened to

you you know you can try putting it back down and then you know hedging it up small in smaller amounts like $25 a day or um something like that it never really happened to me but even if that is happening to you right normally if you give it a few weeks it comes back um and then the last one is not all my listing spend right this is a again I think we touched on this this is a normal occurrence right out of 100 listings there's only going to be you know a percentage of ones

that the algorithm likes out of that percentage right there's only there is going to be another percentage that actually makes sense with ads on and that's okay um if listings are not spending um I usually don't turn them off like if they're unless it's like really it's been like six months or something I'll turn it off but if they're like trying to spend I'll just leave it on because sometimes you know it does randomly pick up after a few months it just took like 90 days or something like that and that's a really another important

thing to remember is that this is not something that you can make big decisions for like whether or not ads are working or not in a few weeks you need to look at month over month data samples of time to get those ad cost percentages to get your tacos percentages so far and so forth um okay some other common myths ads are the Savior to my low traffic problem so no so so if you cannot make sales organically ads won't solve anything for you so if you launched your Etsy shop and it's been a couple

of months and you have made hardly any sales putting ad money behind listings that are already not performing organically is is a Surefire way to waste money you probably it's not the Savior to your problem right and that's why it's important if money is uncomfortable to maybe not invest in Etsy ads in the beginning um and prove that you can make sales organically first I make more money with ads off this is a limiting belief no you make more M money with ads off with your existing product selection so normally when people say this they

don't even know what they're saying because they don't they're not even calculating it they're just seeing the spend and the revenue they're not actually doing a calculation behind that comment um but now with tacos it's very black and white you can actually see um or just based off my case study you can run the case study for yourself um but again the goal is to focus on product opportunities where ADS do make sense and not all of the product opportunities that you try are going to make sense but that is that goal um so it's

likely that it's your current product selection Etsy ads waste my money um technically should not be possible since it's PPC and for the small percentage of hiccups that the ads have the pros definitely outweigh to the cons so sometimes you know people get caught up in the keywords and they're like I keep showing for these keywords and I'm turning them off and you know it doesn't do anything because Etsy ad says that it doesn't do anything basically in your ads account you have a keyword section and you can turn off negative keywords and um you

have the option to turn them off but Etsy says it's just a test um and people get really mad because they have no control over it and it's and I understand it's definitely frustrating but the pros still outweigh the cons and I still haven't seen a data sample of where that's not true or a niche of where that's not true um so it's up to but again it's your business so you can you can do the run the numbers for yourself um so what makes your ads cheaper what makes your ads cheaper is building really

competitive products right and having a really strong value proposition your value proposition and where the bulk of your time and energy should go into before ads is mastering your product your quality of your product your images your video your storytelling your branding your variation options your pricing strategy all of those things and individually these things sound like small things but collectively it's what builds a very strong value proposition of your of your store um and obviously on YouTube I have thousands and thousands of hours showing Cas studies and examples of how to build this um

and of course I just put here the safe play if you don't feel confident in your value pop position is just to only put ads behind listings that organically performed first but if you're someone that you feel like you're struggling not only with your Etsy ads but any part of your Etsy business and maybe even seeking a community because let's face of it most most of us are sitting at home masterminding and building our Empires by oursel um I wanted to offer to you our all in Etsy Master Community um this is a paid Community

where we do bi-weekly coaching we have different forums where you can discuss um we're now trying to do actual a live Meetup this year I think some of the biggest growth I've ever made as an entrepreneur was being around other entrepreneurs to be honest and so if you don't have a bunch of friends in the space or you're not talking to people or you know trying to improve based off of how you see others improving you know it's very beneficial to be in some sort of community just like going to the gym um so we

would love to have you it's really our goal to make this the most meaningful uh community of serious sellers by next year overall guys I have uh you're going to have uh your free month of profit Tre will link below the community if you're interested in joining our family and I hope you got some serious value out of this congrats everybody you have made it to bonus module one so you have completed the main bulk of the course we've gone through all the modules now we have exclusive bonus modules just because you stayed until the

end so this first module is all about how to turn B and CG grade listings into A++ listings how to turn listings that kind of sell into listings that actually consistently sell all right so let's get into this module welcome to maximizing profit potentials by turning B and C grade listings into A++ listings a lot of times our listings are just one optimization away from becoming an A++ listing but we stop exploring prematurely because we always just assume that the grass is greener somewhere else so for most the research and development process for an Etsy

Shop looks something like this analyze your competition find some keyword opportunities decide on the product we're going to make we're going to create the pro po product publish it and repeat and that pretty much is the standard when it comes to your research and development when you're making new products for Etsy we all know by now the game of etsy is always having a consistent inflow of new products and research and development should never stop so that process that I just explained we know now that to win on Etsy you have to have a consistent

inflow it's an engine it never stops we have to keep feeding the algorithm enhancing our product listings getting more product listings so on and so so far so one just little hint with that note you know what I always tell people is it's a marathon a not a Sprint uh pick a launch number that's realistic to you and stick to it so if realistically you can put out 10 new listings per month the do 10 listings per month if you can do 50 per month do 50 per month the winning isn't what that number is

the winning is being consistent within and seen growth over long periods of time and so if you didn't know that was a part of an Etsy engine hopefully you know now that to be successful on Etsy you can never stop launching right it's just a part of this game it's a horizontal scaling business right once you have your Etsy ads maxed out the only other way you can make more money is by launching more things and having more things to sell but that is not the point of this series um that's just standard so the

issue is is we get so caught up in the next thing that we tend to neglect important data and improve upon what's already serving us and what's already working so because while Etsy is a game of always launching new things to sell it is also a game of competing against your last best metric okay so the Etsy algorithm this is my beautiful picture I drew for you guys of a waterfall it's like a waterfall right you're going to launch products and you're going to try to get things into that waterfall if the waterfall represents that

algorithm right sometimes we're going to throw things at that algorithm and it's going to miss and it's going to land in the bushes and it's going to land in the dirt over here but every once in a while you know a percentage of everything that we throw out that algorithm it's going to hit the algorithm and it's hopefully going to turn into a b or an a listing or maybe even a c listing right where it kind of makes sales or it's making good sales or maybe even has a bestseller badge and our pool turns

into you know this pool I put a here but really like a pool of c being and a listings A and C listings right and we start we keep throwing new things at the algorithm new product ideas to you know increase our pool size but what we really want to do is not only just have you know our pool that looks like this with a bunch of a listings we want to have a pool that's full of Not Just A and B and C listings but we want to have a large pool of a listings

and A+ listings and A++ listings and maybe even a viral product in there that's going viral multiplatform not just on Etsy right and so we want to expand our pool we don't want to limit our pool to just this guy we want it to be this massive sea Abyss okay um so I've often found that some of the lowest hanging fruit for stores is not to introduce new products but to actually improve improve upon what is already there and that's actually the lowest hanging fruit for them and making new brand and making brand new products

and Designs is a lot bigger effort than improving upon what's already there so I call this a rerun and a rerun is when you run the same product again with either a different main image or a new value proposition or maybe even some new keywords to see what it does when it hits the algorithm for a second time okay and what I'm proposing is is in your weekly or monthly launch schedule which you should already have right keep that engine going right in your existing launch schedule consider doing this so if your launch schedule currently

is 10 new products a month and it's always 10 new products per month consider doing a mix of not just launching all new things but split testing or doing reruns of what's already working in your shop so if your launch schedule is 10 new per month maybe consider doing five in five and breaking it up this is going to ensure that we're fully explor we fully explore a product's potential before we forget about it the truth is we only have so many hours in the day so we want to make sure that the time we

spend is yielding us the best possible results right and so what we don't want to do is have a great you know have set of our best case scenario listings that are best sellers and our a listings but then just say that's it and move on to the next right it took requires a lot of energy and time to think of new products all the time so we might as well further explore the product opportunities that are already serving us and make sure that we're tapping out the potential of that product opportunity before we just

move on to the next you know batch of listings right and so we're going to take this engine right that and I just put 10 new products here per month because you know let's just say it's 10 new products per month we're going to take this existing engine and we're going to turn it into something like this so we're adding a step in here we're instead of just going for the jugular and chasing what everyone else is doing in our launch schedule we're going to add in a second step here where we actually take a

step back and we analyze our own existing products so how do we decide which products we should do reruns on okay oh is this a duplicate side oh I just went back one side okay so when I'm deciding what what like how do we even know what we want to do a reun on right so the only thing I'm just going to preference this first the only thing that I care about is profit so my next best decision on what products I'm going to do a r run on is solely going to be based around

profit because and you don't have to use profit Tre because I'm going to use profit Tre but the point I'm trying to make is you can do this based off Revenue but a lot of times especially in this example you're going to see you know the things that make you the most Revenue aren't necessarily the ones making you the most profit and you want to optimize for profit or you can do whatever you want it's your business but I'm GNA optimize I would optimize for profit because actually the only thing that really matters in business

at the end of the day is profit and allowing profit to guide your next better best decisions so I in this example in this case study I'm going to show you how to do this in profry but you know you don't have to use Prophet Tre you can use uh your stats in Etsy uh you know there's a million ways to kill one bird with I don't know what I'm saying but there's a million ways to do this um I'm just going to show you how I personally do it and of course I'm going to

use my tool because this is why I built it all right so there's three types of reruns when it comes to deciding the type of run rrnd we're going to do we need to First understand the three different types of runs so the first type of refund I call is the falling star it's a product that historically that was performing good but it's on its way out right because we know that listings have a lifespan right just because you post a listing today and it's a bestseller that doesn't mean it's going to be a bestseller

you know eight months from now right or a few years from now so sometimes for the falling stars sometimes for these it's a matter split testing the main image and giving it a fresh new shot at the algorithm and then I put in bold here duplicate do not edit an existing so that's just a standard if we're ever going to do a re a rerun we're always going to duplicate and run it again because we're competing our last against our best last our B our last best metric okay we don't want to just edit the

existing listing because that listing has already been judged by the algorithm right so we always want to change duplicate change publish again right so that new listing can get a fresh shot at the algorithm so let's just show you an example of how I spot falling stars so like I mentioned I'm going to use profry because profit Tre I I only care about profit in my business when it comes to guiding me so this is what a profit Tre dashboard looks like and the dashboard obviously is just showing you high level stats it's showing your

profit after all of your fees after all of your your transaction fees processing fees ad costs and the most important piece of the pie here which is your product cost right and you have a really nice visual here of holistic shop Health Data and you can see you know the overarching trend of how things are going right are your production costs getting more expenses expensive is your profit increasing or decreasing compared to the previous time period right the pro the dashboard is really just to show you high Lev stats but we're not focused on that

right now we want to go into our listing reports so we're under a listing report for our current year and so what we want to identify is a falling star which is a a listing that historically was doing well but it's on a downward Trend so the first thing that I do is I come over here and I sort it by most profitable because obviously I care about the products that have historically made me the most money right and so what I want to see what I'm going to do here with this first one with

the falling stars is see if I can bring back a listing from the dead which I'll explain more of what that is so here is a product which is really interesting that is second in line for generating me the most profit for the year but you can see we're on a drastic downward Trend in terms of the amount of profit it's doing this year compared to the previous year so when I click on that product I can scroll down here and I can see a detailed report of how each variation option is performing in that

listing and you can clearly see here that we were doing really good at the beginning of the year but now it's just on this really harsh decline compared to the previous time period And so what would I do with this listing in terms of a rerun for products like this that were historically doing good sometimes it's just a matter like I said of just split testing the main image and giving it a fresh new shot so here's an example of exactly that right there was this image that got switched to this image this historically sold

good and then it was on a decline and then all of a sudden they changed the main image to this image and now it it's making consistent sales again so it was just a matter of enhancing that main image and usually images are the main thing right images are the main Moment of Truth right you could argue it could be new keywords and stuff like that which keywords you can check in your stats but honestly most of the time the the best shot at revamping something that's on a downward trend is by repositioning it or

trying out a new main image keep in mind that this is the only way I've ever seen products come back from the dead if you test a product one or two more times like this and it does nothing then usually it's a product problem and it's better to focus on a new new or different product opportunities and put this one to rest knowing that we've met maxed out its potential so when it comes to this first type of rerun right so if we have 10 product launches here is one right so let's put this in

our pipeline for the month out of one out of the 10 new listings that we're going to make so when I say 10 new product launches per month it doesn't mean you have to launch 10 new products right it means that you can five of those could just be split testing and doing a new Fresh round of Photography or making some new mockups to see if maybe we just have to enance the image or you know split test the image a few more times and run it again and my point here is if you do

do this and you split test the image one or two more times uh you you stage it a little bit different or in that case you we clearly you know they clearly brighten the image and made it better and it solved it and sometimes that will hit the algorithm better better than it did before and it will come back but if you test it one or two more times and nothing changes then normally it's just no one wants the product anymore it's out it's going out so we don't want to focus on it but at

least we can walk away from that product with confidence knowing that we did what we needed to do in order to ensure that we we could or could not bring it back from the dead now the second type of refunds it reruns is the trend setters so it's a product that's actually on its way up but maybe not fully explored so let me show you what this looks like so here we are back in profit and we actually see in this third position here we have a product and it's actually interesting that it's a single

product all of these are bundles and this is actually a listing that's by itself that's on its way up compared to the previous time period like drastically up right and what's actually interesting about this profit wise this is in position three but when you go to your Etsy stats it's actually in position four so it's actually interesting to see that this is this single product is actually making more profit than this one that you know is saying that it's making us more Revenue all right so now if we click on this listing let's click on

it we can come in here and see the overall listing stats right you can see it holistically here how it's doing over time but we can also see the actual unique variation option that's selling the most and actually what variation option is making us the most profit so it's interesting to see that this the 20in pillow is making more profit than any of the 16 18s lumbars right and so what would be interesting to explore is further exploring this 20in pillow right and we can clearly see that there's been you know some pretty consistent sales

over the last year compared to this year but then all of a sudden it's starting to do extremely well which could have been you know the result of someone leaving a really good review or maybe Etsy featured it somewhere so we want to keep this momentum going we obviously know that this product is doing well and so if you know they hadn't explored testing out this product in multiple different ways to compete against its you know already performing metric then they would want to consider doing a few things so in this case scenario that was

a one you know that was one product in that listing that was in the main image and we know that it's working so why not split test it that same 20inch yellow pillow in a in a set right and put it into a bundle right or what if we just did The More For Less strategy and we did 220 by 20 side by side in the main image and it's basically showing you know the front end price you can buy it by itself or a second drop down menu saying that you can buy two two

of them in a bundled set for maybe a slightly cheaper price right and we actually know that this is something that works in this shop based off of other data so if we haven't already bundled it with two so the main image is showing to for a slightly cheaper price or if we haven't explored putting it into a bundle somewhere right because we also know bundles sell really well why don't we you know try this out especially if that's the only listing that exists with that product in it right and just like that we already

have accomplished three out of the five new listing ideas that we're going to post for this month just off of that those two uh reruns now the third type of rerun is product report inspiration product stats that are so sexy that it inspires you to make a product with an increased value proposition out of it so what we were just analyzing in profit Tre was a listing report but what I'll show you now in profit Tre is something really really cool so before like I mentioned we were on the listing report and analyzing uh on

the listing level and now we are on the product report which is analyzing each individual product by itself so all of the variation options combined and so sometimes what happens here when you're analyzing your product is that you actually get product level inspiration for future Renditions of products so what's interesting here is when you sort it by the most profit and the products that are making us the most profit you can see that these three skews are actually making us the most profit and comparison to the bundle so bu means bundle which means you get

you know three in a set basically but these are individual items so what does that mean that means that we can also take this as an opportunity to further explore upon what's already working so this is really an the image is showing you know the listing image but these are actual individual skews for single product types for for a single item right even though the picture shows more than one it's actually identifying the only one product in there but we know that because of the skew and by the way guys if you want to learn

how to do SKS for your store I have a bonus at the end of this whole module for you we basically have a free tool that will help you and a training that helps you set up your SKS um because SKS do a lot of things for your business in terms of tracking you can use profit Tre without SKS it's built with the logic that you can still do profit tracking without it but there's a lot of benefits that come with actually identifying your products properly with skew so that's a whole free bonus at the

end of this um but anyway let's see back to the point that we're trying to make here so remember on that product level not on the listing level we found interesting insights about of that are three products that are actually making us the most profit are three individual pillows not even a bundle right so what we could do with that we could do bundle more for slightly less so because those were all individual skews we could do the same thing by putting two in the main image and then do the same thing where it's just

you know the main image is showing two of the same pillow because we know that that actually works right um and then we could or we could also take two individual items and put them together in a bundle if that makes sense so we could take let's go back to show you so we could take if we don't already have it you know say this skew and this skew and put it in a bundled set because these are the two that are individually making us the most money so why don't we split test putting those

two together since people love them individually if they don't already exist in a bundle together why don't we run a new listing with two of the bestselling products that sell best individually and actually put fuel under the fire and sell them and show showcase them stage in a image together right if we don't already have that um more over right we see that here one two three four five six seven in the seventh position right this image is that exact example of taking two and putting the two of the same things with that value proposition

of more for slightly less L right so now you can buy one by itself in its One Price or for the price of two you can get a slight discount right so why don't we do that same scenario that we know is working for this listing and Implement that in this one this one and this one because a lot of people like to buy two anyway so we might as well make that unique value proposition and split test that value proposition that otherwise doesn't already exist now again what is the winning in all of this

right by doing this you're ensuring that your time spent is yielding you the best case scenario outcomes while constantly challenging your listings last best metrics right so we're always improving upon what we know is already working so what are some other examples for say print on demand seller so if you are a pod shop and you have a hot product that's killing it but does not offer personalization what you know so if you go into profit tree and you see that your top selling product is a shirt and it doesn't currently offer the value proposition

of personalization and you've kind of stayed away from personalization because it's more work on your back end right but maybe if we see that this existing item actually would make sense with a personalization component it actually would put fuel under the fire right we can take that bestselling product based off profit duplicate it and try it out with a personalization component and see like we already know the product is hot right so we might as well just maximize it you know and even add more value to it by adding the personalization component and seeing which

one actually gets you know better click-through rates better conversion rates right and if it's the one with the personalization then we obviously know that we just optimize the existing value proposition you know to make it even more perceived valuable and again we're going to duplicate and run it again with a clear value add in value proposition other examples More For Less so taking the same one thing that people already love and bundling it twice so maybe if this if it makes sense for your product you know if you want you know most people already are

buying two pillows right you know you can buy one or you can buy two for a slightly less price um if your main image is not advertising the most purchased product in your listing uh okay so this is a really good example as well and this is something that's really easy to spot so that was kind of like that example when we found that the 20in pillow is actually making you know more than 50% of the sales but if the 20inch pillow wasn't the one being advertised or 20 inches wasn't the top keyword in the

listing right then we would want to optimize or duplicate the listing and optimize for what's actually sell what variation option is actually selling the most so this is very common in print on demand so uh if you have a you know a really best-selling print on demand shirt and the but when you go and you look at in profry the variation option that's actually making you the most money and it's a white female shirt but the mockup is showing a tan on a die right then we might want to duplicate the listing and change the

main image to a white shirt on a female right since that's the the actual variation option that's being purchased the most in the listing all right everybody and congrats welcome to bonus module Workshop number two this bonus Workshop is all about how to build brand loyalty and raving fans post sale so what is our follow-up method how are we going to get customers to buy time and time again and become actually loyal fans that would promote Us for free that is what we're going to be talking about in this module so let's get into it

after we get a sale we don't want to do this we don't want to just be like bye customer never talking to you ever ever again and that's basically it right no instead we want to keep that conversation going as long as possible the more micro commitments you can get someone to make post sale subconscious ly the more loyal they're becoming to your brand right so what is what are some micro commitments like what is that even mean right so a micro commitment could be a follow on Instagram it could be a tag on instagram

a tag on IG um it could be they purchased something else so they were upsold into buying a second product they could become an ambassador for your store they could join a community group a Facebook group or a slack Channel or something like that they could even leave review it's just any action that you can make them take after sale as many actions that we can keep that conversation interactions after the sale happen so what is the goal the goal with this is to figure out what the best case scenario conversation looks like postale for

your specific customer Avatar right um there's all different ways that you can do followup with your marketing after you get a sale but it's not again it's not one siiz fits-all it's understanding your particular product for your customer Avatar and what's going to work specifically for you so what are some ideas what what can we actually do what does this look like visually so the first thing that I'm going to share with you is um the first moment of truth that you really have immediately after you get a purchase um is a post-p purchase follow-up

message soot is Moment of Truth so the first moment of truth is what can we do immediately after they purchase well we can send them a message right there in Etsy m messenger send a thank you message to anyone who has spent money with you thank you for supporting small familyowned business you can expect your order to ship an XYZ time frame we would love to continue our to share our small business Journey with you on social media follow us now and we will DM you XYZ sexy offer and here is the link to our

social account right so we send this message directly to someone after they purchase and we ask them to follow us on Instagram if you follow us on Instagram we'll give you a discount code and that discount code I deal is going to bring you back into your Etsy shop so when you're sending out this message there are some expectations right this works better or worse per your Niche right maybe it's just better to do a direct upsell if your customer Avatar doesn't live on social media right maybe it's better to drive them somewhere else I

don't know it just depends what works for you this is just some ideas to you know for you to start thinking about what that funnel should be and all of this again is subject to tests the reason I really like Instagram is because it's a way to get free followers so maybe out of every hundred sales you get 10 to 15 of these people follow you on Instagram and you didn't have to spend hours making content or you didn't have to pay for that follower building a social following with all the hottest traffic leads in

the plus you're building a social following with all the hottest traffic leads in the world which are people that have spent money with you right your hottest traffic of people that are going to spend money with you again are people that have already spent money with you that is the most hyper Target tared audience that you can have again is people that have already purchased from you right um and so when you're cultivating a social media following where every single person has spent money with you that's a really powerful thing and you know the other

ways of getting traffic to your Instagram and followers is by doing ads or making content all day to try to you know go viral with ads so it's just a really loow hanging fruit way to get people to follow you on Instagram and with what my first company um we grew our Instagram to over 4,000 followers just by sending that message and again it's the hypest H most hyper targeted audience that you can have for a following because it's all people that spend money with you I think I just said that six times okay so

you need to monitor the the thing with this though you need to monitor your Instagram account at least one time you know per a 24-hour period um and every single person that follows you you have to send them the discount code and or a link with the discount code embedded in it back to your Etsy store um so that they can redeem their discount so you do have to be looking at Instagram all the time to basically get them to so you can you know send them the message and some people ask me here they're

like well how do I know that they followed me and they came from this Etsy message if you're not organically making content and on behalf of your products you're not going to get any followers like if you're not doing video and all this stuff or influencers like you can just assume that your all your new followers are coming from this message um and so and even still like say you are making some content and getting followers organically from your content I would still send those new followers an a discount code to go purchase for my

Etsy shop for sure um but again if you're really making a lot of content to the point where you're actually getting followers from it I would be driving it to my own website not to an Etsy Shop um so the second Moment of Truth opportunity that you have is a product insert right so a thank you card that goes in the package and even if you're doing print on demand printify even has product inserts now which that's in your bonus so there's a bonus course with Heather Studio that goes through that um and setting that

up so the key attributes that matter on a product insert are a thank you possibly care instructions if your product needs care instructions uh a call to action an offer um possibly I'd love to hear your feedback you know if you had a f-star experience leave us a five we we would love for you to give us a festar review and a QR code so a QR code to wherever the call to action is like if the call to action is a direct upsell to go back and purchase something else if the call to action

is to go to Instagram like whatever your call to action is you need to use a QR cone if you make people have to do work you're going to increase the drop off same thing with sending the discount code on Instagram like if you just give them a discount code but you don't link them back to Etsy you just increase your drop off because it's a lot more work to have to go find you manually on Etsy again or go back into their orders other than just like clicking a link so if there's ever a

call to action for something embed a link a QR code anything to make it as easy as possible to get there just side note okay and these are just some ideas this doesn't mean you need to do all of this on one piece of product insert right but here's an example right here's a thank you card um and the QR code on the front takes them to the Etsy shop and then on the back it says thank you for supporting small family business tag us on Instagram now with your merch and we will send you

a secret onetime 50% off code right and then that second QR code is to um their Instagram account right and then there's care instruction so this is one example of you have your thank you you have care instructions you have a call to action and you have an offer and you have QR code um I would refrain from trying to do multiple call to actions like like I wouldn't do an upsell and a call to to action I would split test one call to action at a time so these are just some ideas right and

this is subject to tests and to see what works better or worse for you so that was tag us on Instagram for a discount code that dis if someone's if someone's not only following you but then they're tagging you on Instagram that's a really loyal follower and we're going to go through a funnel that worked really well for me um in a second but it's just an option maybe your people don't like posting on Instagram right for things that you wear like funny shirt shirts or jewelry or hats people tend to like to go on

social media and share that type of stuff um other niches it's doesn't work as well but it's subject to tests instead of doing tag on instagram you could just go for the direct upsell with if you had a five-star experience I would please consider leaving a fivar review QR code back to Etsy they go back to Etsy to get their upsell and maybe leave you a review um or maybe it's something like join our ambassador group and the call to action is to um scan to into your telegram or your slack Channel if you're doing

some sort of community building again like the opportunities are kind of endless it's just picking one testing it out if it's giving you good results then stick with it maybe if you think maybe we can try something else out we we try something else out and it's just something that you test over time as you get more sales so for us specifically what's worked for us really well in the past for my first company which is was jewelry it's a wearable and you'll actually if you go into the seven figure case study you'll actually see

the product insert we use the the whole funnel that we specifically use but this is kind of just a high level of what we actually did so what we would do is we would have the post Pur us follow-up message and basically the first message was thank you so much for following us on or thank you so much for your purchase um follow us now on Instagram for 15% off and if you're going to do this a funnel and you're offering in the offer is discounts you always need to make sure that the offer gets

sexier so it can't be 15% off and then 10% off right there has to be a sexier incentive as they get down down down the funnel if that makes sense right so if you're daily if you're doing a daily sale of 10% off this has to be 15 and then the tag has to be something super sexy plus like making commit like going as far as tagging us on Instagram wearing their jewelry that's a really big ask so you you want to make that discount so sexy that it's like maybe we're not even maybe we're

just breaking even but we don't even care because we just want to get you know some content so anyway let's back up this is what worked really well for us as a werewolf so post purchase follow message follow us on Instagram for 15% off we would be monitoring our Instagram we would then send them back we would say it's a one-time code even though it's not it would be like love 6 78413 or something but it was not a onetime code because you're not going to realistically make a discount code each time you get a

follower but the pros outweigh the cons most people will treat it as a onetime code they won't try to do it again if they want to purchase a third or fourth time all right so then what happens you just got a repeat buyer which helps you increase your SEO so you got to follow on Instagram for free uh and ideally they purchased again with their 15% off Etsy just saw that you got a second purchase which increases your SEO that shows that you have a healthy shop that you're getting repeat buyers really fast then they

get their product and we have a product insert that says now tag us for 40% off so now they're already following you hey if you love your product now tag us on Instagram in a story or a post and we'll send you a onetime 40% off discount code if someone is going out of their way to tag you they have a very high probability of purchasing again so and you just got a repeat buer potentially ucg cont U ugc you user generated content right so now like for us with jewelry we would get dozens of

girls tagging us per month and a lot of those girls were like micro influencers or some of them were actual legit influencers so now we're getting free photos and they're sharing it with all their friends so it's free marketing because they're tagging us and all their friends are seeing it and it's obviously going to increase our SEO on Etsy when we have all this new free marketing coming in basically you're killing like seven birds with this follow-up method right and you're just again you see how you're just trying to keep that conversation going as fast

as possible now you have have a hyper targeted audience following you on social media you're not a viral Tik tocker right you don't have to spend hours a day making videos but if you want to run giveaways or contests right you just post hey we're having a giveaway this month and now you have hyper targeted people following you so hey win a $100 gift card um send in the best video you know tag us in a video tag us in a picture in a picture of you repping your merch um and the best one will

win you know $100 right and so now they do the rules of the contest and you know you announce who the winner is and now you have this little engine going with social media this is how you can grow your social media just with the most hyper targeted fans that you already have and some of the best influencers are people that have already spent money with you like we would like with my Shopify brand I mean we had a whole influencer Outreach team where we had girls reaching out to hundreds of people per month and

those influencers like half of them just take the free product even though we were hyper targeting influencers that we were reaching out to but it was like almost like the best influencers were the people that had purchased from us before um and yeah so by doing this like doing contests giveaways um stuff like that you get your loyal fans come out and it's a lowcost way to basically find influencers if it if this makes sense for your product line um other things that we did was an ambassador launch so we would post once like once

every few weeks on our story and on our uh Instagram saying hey we're looking for ambassadors and sign up for we will DM us the code word love and we'll send you the link to our private Facebook group where you can become an ambassador and then we started this is was for jewelry and so then we started funneling we funneled like over 150 people into a Facebook group where literally they just talk about self-love and their jewelry and you know they had a discount code they got a 15% off discount code for all their purchases

like and we just had this Facebook group where people would talk about their favorite styles and give us feedback and they just want a sense of community and again this works better or worse for different types of niches but for Drury it worked really well and if you're doing something like you know dog related very Niche related this is tends to work really really well our home decor company doesn't work as good um we are starting to pull out you know designers and stuff that but it's a little bit diff it's a little bit different

but if it does make sense for your shop right you know the outcome there is that you're actually building a real Community around your products but here's a different real life example oh my gosh I spelled example wrong here's a different real life example I was just at a market right and this is just how you know this guy built his funnel but this was not even on Etsy but this could be on Etsy how their funnel worked so I purchased a um bread baking starter kit so I bought the their their kit to bake

your own bread so I purchased that bread their immediate thing was join our join our telegram community so the call to action post purchase join our community of people that support you for you on your bread making Journey like you can do this with soaps candle making kits I mean like the opportunity is endless and it's actually just kind of crazy how much people are making from just sharing how to do things DIY gardening stuff like there's just so many different things that you can do with this um so then I open the product and

I get upsold into buying all the tools that I need right so I have my kit but I need a pan I need a thermometer I need a a certain scraper tool and so then I get upside into buying all these other products right um and then they're making commissions or in your case you could sell those other supporting products that you need all right and then there's more upsells because now you start making your bread but wait a second you can bake pizza and bagels and all these other things so you can buy upsold

into new bundle recipes right um and then you know these were just some ideas this isn't what they did but then it's like you know you're in our community hey we're going to run a contest on our Instagram go follow us on Instagram and post a story or a post of the bread that you made that week and the most delicious one wins you know what I mean like the idea of continuity on the back end is just endless and you want to Mastermind you know some sort of version of this whatever makes sense for

were you um but this is just to show you an example and finally when whatever system that you put in place you want to have some sort of trackable system to track the results so um you want to track you know um you know if you're doing a discount code and you want to split test different discount codes you know when you set the discount code up in Etsy you can see how many people redeem that discount code right does it is the 15% off discount code sexy or not is the 20% off code you

know what I mean same thing with um using the QR codes or bit.ly links right these are two websites where you know when you send them the link to your Instagram for you know 15% off discount code how many people you know which one gets the higher CTR when I say 15% off I mean obviously if the higher the discount the more people are going to click or maybe it doesn't make a difference 15 to 20% discount code doesn't actually affect how many people click your bitly Instagram link that bring them into following you on

Instagram by the way a bitly link is just something that you cloak a link with to track the result so bit.ly is a website you can go to bitly.com take the URL of your Instagram cloak it and turn it into a bitly link and then now you can track how many clicks that link is actually getting right same thing with your QR code so there's this QR code generator there's a free version where you can make QR codes for free but if you want to pay for the upsold version you know you can track how

many type how many people are actually scanning that QR carde or actually could probably do the free bit.ly and put the free bitly Link in the QR code or something like that I'm sure there's a way to do it but the point is is you want to um be able to track your results with your funnel right and I would say a good data sample to see you know the outcome of any result of something is about a 100 so if you send 100 follows on Instagram messages for X offer send out a 100 see

what the conversion rate is right out of a 100 if 10 people do it then maybe that's a good offer versus you know if you send out with a different offer 100 and you maybe you up it to 20 and 20% off right and maybe it doubles it get you get it gets 10 20 new followers versus the 10 but you want to track it so that you can always optimize against your last best score to see what gets you the best outcome anything you do in the marketing world you want to make it trackable

just get that in your head already like if you want to try to change an offer change a value proposition we want to make sure that we can track the result somehow and this is very simple to do because you can just put it with a bitly link um and or you know and see how many people or see how many people actually redeem your discount codes right for whatever um but overall guys this is how you build brand loyalty you keep that conversation going as long as possible let me know if you have any

questions in the comment section and I'll see you in the next module bye guys all righty guys and congrats we are on the final stretch here and this is bonus module number three arguably one of the most important modules mod when it comes to understanding your business this this bonus module is all about learning how to build a trackable business right we don't want to fly blind in our companies we want to know what our profit is we want to know all the pieces of the pie so we can tweak our business to get to

Six Figure or seven figure profits you can't do that if you don't do the fundamentals of tracking your products and your and your entire shop so we're going to show you how to do that in this module I hope you really enjoy it and overall I I'm just happy that you've made it this far and you should congrats yourself of really doing the right thing in order to set yourself up for 2025 all right guys let's get into this next module in the very beginning winning is going to Market and getting product Market fit sooner

than later so it's okay that we look over things like setting up our business entity right away opening up a business bank account nailing the perfect packaging having standard operating procedures for customer service right all of which is coming later um but in the beginning like I said it's not the most important thing so it's okay to overlook certain things right because we want to just get to Market sooner than later and start collecting data on our on our products and seeing what's working and you know getting some Revenue in so we can reinvest it

back into our business however there are some things we do not want to overlook because they are a huge headache later on so there's some things like building a trackable business and understanding our business breakdown which we don't want to overlook this step because it's actually really hard to backtrack later on and rework things in the business model in order for these things to make sense um so it's important to adopt certain best practices sooner than later so including these two things that we're going to be talking about so first of all what is a

trackable business it means that at the end of each month you know exactly what you sold and how much profit you took home on each product you're selling right so the problem is is that one day you may have hundreds of listings comprised of thousands of variations and in order to build a trackable business you need to put a tracker on each product you sell so this was my personal experience in the case study that you guys will see if you're in the all-in master class right um you know I had hundreds of listings that

were were comprised of thousands of different variation options like you can see here and different variation options had different costs associated with them and I had no way to track actually what I was selling on a per product level and it's okay most sellers don't because they just don't either know that this is an option or they don't really understand why this is important all right so that tracker I'm talking about is something called a skew and you have an option to put in a skew in in your listings when you're creating your listings things

um it's an option here and technically every unique product that you're selling should have its own unique skew so what is a stock keeping unit it means stock keeping unit first of all and even if you're a print on demand seller I want you to understand what a skew does because even though you don't actually need to make SKS because your print provider makes them for you you should at least understand what they do so Q allows you to see what's sold outside an image title uh outside of an image title and an image I

meant to say title and image it also allows you to track your product cost on a your per product level so on each unique variation option right if those different variation options have different price points and they have different costs ass so you see with them there's no way for you to track those costs on a on an order level if you don't have a unique identifier to tell you what it is right so without the skew here so here's an order right without this skew here um right you would have to actually read this

or look at the image or guess what based off the you know basically reverse engineer what the product is um based off these things so a skew identifies your product so even if you didn't look at an image a title or this your skew should tell you exactly what it is inside of these codes right so here's another image right so just with the quantity and the skew you should know in your fulfillment room exactly where to go grab that item right because this van HL 21 8 ooun right should exist somewhere on your shelf

so you know exactly what to grab or you know the components of what makes up that product so if you're doing made to order um you know where those components exist because you have these identifiers on the each material that you need to make the product what having a skew does it allows you to again associate the skew with something called a cost of good soul and cost of goods sold is product cost right a cost of goods sold is the total cost a sold associated with making the product the materials maybe if you had

labor that had to go into the product right maybe you have uh had to pay shipping so there was shipping for the raw materials to get to your house right so you include all of the direct costs of making the product in your product cost but we're going to show you more of how we can achieve this for your store but it allows you to see associate the exact item with its an exact cost now even if at the end of this you don't want to use a skew system for your store right you're like

ah this is too much work that's totally fine we still will be able to build a trackable business for you but I still think again for best case scenarios you should understand what a skew does right and how SKS will contribute to giving you better insights about your product line so for in order for you to know your profit you need to know this breakdown right so remember how I said it's important to understand your business breakdown so this is kind of like a you know a an a profit and loss statement I guess you

could call it right well it's a it's a it's a breakdown not a profit and loss but it's it's a breakdown of of your of your Etsy business right so you have shipping you have uh you have your gross sales you have your shipping discounts refunds a big expense here which is your cost of good sold or your product costs right and you're associating those costs to the sales of all the items that you sold in that month or that time period right so what a lot of people do when they're doing their bookkeeping and

this by by no means is going into depth into your accounting because that's much later into the course but what most people do is if I made $1,000 that month but I had to spend ,000 stacking up inventory for my materi that doesn't mean that you made Zar right if you made a th000 and you had to spend a th000 on a cash basis it does but technically that's not a true uh representation of how your store is doing because actually and the problem with that is that you're expensing all of that material of all

of your inventory before it actually sells when in reality you want to associate every order with with the production cost right with what it cost to make that order right and that is called cost to good soul so then at the end of the month you can red reduce that from all of your other you know your transaction fees your listing fees your processing fees your shipping cost your ad cost um so you can actually see your profitable so if you're takeing you're saying I made a thousand but I spent a thousand because I had

a stock up on inventory right you're basically saying that your business made no money when actually your business did make money when you look at it properly right so if you do not know your cost of good sold or your product cost at the end of the month then that also means you won't know your true profit right you won't know if you actually if the business makes sense or not right which means which also means you won't know how much piece of the pie is left over for the most important variable expense you have

and that variable expense right like a lot of these are not variable expenses they're they're you know expenses that you have you have a six and a half% transaction fee with Etsy you have listing fees you have Payment Processing fees right you have your shipping cost that is kind of variable depending on um you know the weights of the orders or whatever for the month but the biggest one of the biggest variable expenses that you have is your marketing for your Etsy business and investing in your in your ads but if you don't know your

cost of goods sold then you don't know what your net profit percentage is before marketing so that means then you don't know how much money you have left over or how much operating profit this green operating profit you don't know how much piece of the pie you even have have left to allocate to ad cost and the reason people have um such a hard time with Etsy ads is because it's really uncomfortable for them because they already don't understand how much money they're making or they don't visually see or they can't conceptualize what money is

even left over I can't imagine spending money in Etsy ads if I can't even if I don't even know if I'm making a profit right so that's a huge issue so people are like oh I don't want to deal with Etsy ads but in reality Etsy ads are the key they were this the the key of what made me successful on Etsy and if you do Etsy ads properly with the correct strategy in place your Etsy ads should not only make you more Revenue but it should makes you way more profit right a a really

dialed in Etsy shop that has good with a good set of products that is already doing well organically would at very very worse double or triple profit when they have Etsy ads on right and most people track it for like 3 seconds and then they turn it off because they don't know how to analyze their actual shop and so that's why this whole mod all these modules coming up we're going to go really deep into that so but it's important that you first understand these preliminary Concepts because it's going to be very uncomfortable for you

to start running Etsy ads if you are running a business model that doesn't already make sense before Etsy ads right so your marketing cost can make or break an Etsy Shop it can make or break because depending on what how expensive it is to acquire a customer through ETS ads right you know if we come back here right we we're you know and just this this screenshot here right we have a 34% operating profit but if this Etsy ads cost all of a sudden went up to 40 or 50% that would kill my profit right

and so we have to have a visual of this and understand what all these pieces of the pie are to know what what we're going to even allow our Etsy ads to get up to right and then we know how to and then it will signify when we need to dial back or we can dial up with Etsy ads to you know run them get them to profitability so it's important again that we built a business that makes sense after marketing but before we invest in marketing we need to make sure we understand our business

breakdown and our numbers before marketing and we need to know what our projected profit percentage is before marketing right so exactly what I just said right we need to know that there is room to play so I would say that you know it's pretty standard that companies spend you know it's and it's going to it doesn't mean that this is going to be true for you you know big companies usually allocate up to 20% of their sale prices to marketing right so if you're somebody that your profit margin percentage before marketing right so your profit

margin percentage so this green pie chart is before this purple is only like 10% % then you're not really leaving a lot of budget in there for your ad cost right um and maybe you're you're making your profit percentage before marketing really low in the beginning because you want to launch with a cheaper price on the front end and then increase your prices later on which is strategies that we'll talk about later but the mor of the story here is is we have to make sure that our pie chart makes sense before we turn these

on um and this all ties back into SKS because skes are what is going to allow us to associate it to our cost um or even if you don't want to use SK you're still going to be able to put in your we're still going to be able to get you your predit cost but it's just better with skews okay so so how do I make a meaningful skew system if you're doing print on demand the important thing to know is that you should still use the skew of the Pod provider you have and you

will see why coming up here in the next module um so yeah if you're doing print on demand your print on demand provider is going to have SKS um and so what you want to make sure that you're doing if you are doing pron man is you want to make sure that you're publishing your SKS from printify or printful so that you're carrying over the skew or putting in your SKS in your Etsy listings because again we'll explain why in the next module why that's important for profit tracking so a skew can be something like

this and a skew is an internal code that is just used for your own purpose right so aew Q is comprised of a set of attributes each one of these are attributes that technically tell you exactly what the product is right so it looks really you know intimidating but then actually if you're selling jewelry this could resemble gold earring hoop 1 in 2 mm right so if I wanted to know how many more 2 millimeter or how much more 2 millimeter hoop earrings I'm selling than you know 1 millimeter or 5 mm right that's an

attribute that I would want to know so these attributes are things that you intentionally decide based off your product line and what you would want to know about what's going on in your business so versus this this is a silver earring hoop 1 in 3 MIM so vice versa say I wanted to know how much more gold versus silver I'm selling or just in general on this unique product you know am I selling more of this unique product or the more of a silver earring hoop 1 in 4 mm you know whatever your what other

variations you have in that listing now I have a skew generator tool that you got for being in this course which there is a link to get that skew generator tool and there's also another additional training showing how to use this and how to start building out your SKS um and in that as well there's an additional uh page in there on the last page when you go through that training um that allows you to uh basically do an estimated profit percentage before Marketing in there so as you're you know making your SKS associating them

to their cost of good sold right then you can also estimate your profit percentage before marketing so all of that is in that free tool and in that video down below so make sure you go and check that out so now let's move into part two welcome back everyone welcome to part two all right let's get all right into it okay ever heard of the term Flying Blind imagine steering steering a ship without knowing where you're headed that's how 90% of Etsy Shop owners operate they rely solely on Revenue clicks favor to guide their decisions

but the only thing that truly matters is profit so that whole Spiel that I went on before about tracking and all this stuff right most people don't want to do the work to track their profit and so by default they're just kind of running their ship you know on the edge of their seat you know guesstimating these metrics and when you leave um you know your your ship up to chance of where you're heading and maybe just guesstimate guesstimating you know you can sometimes get to your destination but it's just you you scale a lot

more confidently where when you know um you know where every dollar is being spent and how much money you're actually being making how much you're making and you know you can actually see that okay I put three hours a day into doing this to yield X result right instead of just you know doing what feels good so again don't worry even if you do not want this like even though if you don't want SKS so all the skew things that we just setting up SKS now at least you understand SKS you have the skew generator

right even if you don't want SKS although it is best practice no matter how complex your product line is we still have a solution for you but we but we again you do have that skew generator tool if you decide one day that you want to make some SKS so even if you don't have ex we still can achieve a dashboard that gives you meaningful data okay so this is a profit tree dashboard it's the first ever real-time profit tracking tool for Sellers and again if you're first starting out this might not be you know

you're if you're not making money obviously this isn't the most important thing right now the most important thing is getting sales um but you want to have that tracking in place for when you do get sales because again it's really painful on the back end right you want to have a control panel for your shop looks something like this you know where you can see all of your operating expenses your product cost your profit right your profit percentages how your store is doing over time compared to the previous time period how specific products are doing

over time are they on an upward Trend or they on a downward Trend right we're going to talk about all the good stuff with this uh tool here in a second um but yeah this is what a proper uh control panel looks like having a visual like this constantly in your face telling you what's going on right so the nature of etsy the very nature of etsy and is that you can test everything so you can take if you're selling this phone case right you can take this phone case stage it in one environment and

have one image publish that listing and you can duplicate that listing with say uh another image that has a green and a blue phone case and you can run them against each other and this is a big hint I'm giv you for shattering for what to come this is one strategy that made me successful on Etsy it's like one of the core reasons of why I have been able to do seven figures is because I test everything and everything is a data deriven decision right and so when you duplicate your listings right so in this

example you have a silver silver earring hoop 1in 3 millimeter but this exact variation option exists in three different listings right if you have a skew what you can then get with your profit tree account right is a Consolidated report of all of the total sales of this unique item across all the listings that it exists in right so here's an example right just to further clarify say you're selling this gold 18inch gold rope necklace right and it's in this listing over here right and you have in in this listing you're selling the rope chain

with all these different sizes 18 in is one of the sizes but then also or 16inch let's pretend it's the 16inch right so it's a 16inch variation option but then also wait a second you have a second listing that is selling different items right but you also have that 16-inch necklace exists in a different listing wouldn't you want to know collectively how much money you're making on this 16inch necklace s on each listing and collectively together so wouldn't you want to know the performance of that unique item to all you know alone just the 16-inch

necklace across all of your listings right you can't get this information inside of etsy stats and really you know etsy's stats Pages which we'll you know explore later in the modules are good but any time you're selling on a third party platform the platform whether it's on Amazon Wayfair fair right they're going to give you your stats in a way that makes it feel really good and they're going to manipulate the data to make it seem they're going to show you what you want to see right here is a real profit Tre dashboard right and

again the The Profit Tre dashboard if we're just highlighting your control panel here right the dashboard alone shows you a lot of valuable things right we can see our transaction fees our payment processing fees our shipping costs our ad costs right we have this beautiful visual of how it's happening how our store is doing over time right so let's just point out some key performance in indicators here right so just on the dashboard alone right if I click on on profit a healthy shop would show an increase of profit over time so if you're increasing

your profit percentage over time that means that you're tweaking the dials on maybe things like getting your cost of good sold down getting your ad cost down right maybe getting your shipping costs not so much that you can get it down but maybe you start charging for shipping right so a healthy shop over time would be seeing an increase of profit percentage right it would also be seeing an increase in turn on ads then which I don't want to scare you too much because we're not even close to getting to ads talk about ads yet

but you can see Ras here right we would want that to increase over time we would also want to see if your shop was pretty healthy we would want to see your average order value also increasing over time meaning that you're getting the same data sample of customers SP on average to spend more money per purchase with your listing and there's a bunch of strategies to do that as well same thing with increasing roas right so the dashboard shows you a lot of Val metrics and what I really love is that it shows it compared

to the previous time period right so you can see how you're doing over time right and the health of your shop so our profit if we click on profit right so on this one right the profit here is actually dropping compared to the previous time period so there may be an indicator that something is happening something is wrong in our engine maybe um they stopped launching new products maybe they're they haven't launched anything in a while which is usually one of the big causes right but again all of this stuff we're going to go deeper

in in the later models later modules when we get more into analyzing your shop but overall this is the trackable business model that you want to see now if we click on a listing report here right we have a whole we can see a whole panel of all of these products right so if we click on our bestselling products right what we might find is that our bestselling product and our most profitable products are actually two different products right so you can see how it changes a little bit here so this one actually becomes the

second most profitable product compared to this one even though this one's selling more units right and so then when we click on the listing report we can scroll down here and see actually what product is in the listing is making us the most profit right so if this one is making us these two are making has you know uh you know more 80% of the sales in profit right but the main image had only this product in it right then we wouldn't want to optimize that that listing with this image right so this this data

really is valuable and shows you exactly what you need to be focused on now again for the SKS and where product reports becomes really valuable is like I mentioned before because when you click on the products right you can can come in here and click on a skew and you can see you know a unique skew right here right you can see the skew here and it did $500 in sales but it across two different listings that are going tail and tail together right so if you don't use SKS your product reports is still super

valuable because you can't get that data on Etsy alone but it's also uh it's just more valuable if you do the skew syncing and you duplicate your SKS and your cost to good sold if you want to input your product cost right you would just come into the product cost Tab and you can either input your product costs manually so you can update your cost here or you can upload your cost to good sold in bulk when you have Skuse or if you're doing print on demand you can just do a one-click integration with printify

or printful so yep pretty simple stuff um does a lot for your store and sets you up for the best case scenario and the best practices especially in these early stages in business um for you to you know really you know be doing these things properly from the beginning because like I said it's a lot harder to backtrack when you already have hundreds or thousands of products that you're selling huge congrats to every single person that has finished the entire Etsy 2025 success blueprint course every single tool resource anything that we've talked about in this

video is going to be linked Below in the description I hope you guys have a successful 2025 and absolutely crush your goals next year again thank you so much for staying to the end and please do not hesitate to reach out or comment down below any questions that you have