something strange is happening on YouTube they just made a big update on their algorithm and I've never seen anything like this in my 10 years on YouTube so if you've been thinking about starting a YouTube channel you got to listen carefully cuz if you take advantage of this now it's going to make you more money than you thought possible now you're not going to see opportunities like this very often on YouTube and the people who start now are going to have a massive Advantage so today I'm going to show you what that big update is
and I'm also going to show you three specific video formats that work best for 2025 and I'm also going to show you what smart creators are doing to make six figures even with a small audience so here's what's happening have you guys been seeing small channels being promoted on your YouTube home feed in the past few weeks I've been seeing very small channels you know channels that are under 500 subscribers 200 subscribers they're all showing up in my home feed and they're actually showing up right next to Big creators with millions of subscribers like this
channel here who has about just 600 subscribers and this one's got 200 subscribers and it's not just me you know everybody's seeing this as well everyone's starting to to see videos from smaller channels getting pushed by YouTube on our home feeds and because they're being recommended by YouTube they're getting views very quickly just look at these videos here they're getting massive views even though they just have a tiny audience and this is happening because YouTube has made an update to their algorithm and they're intentionally promoting new channels in fact Todd bpre one of the YouTube
top guys actually confirmed this publicly he said that they have a dedicated team whose only job is to help small creators get discovered now this is the first time in YouTube's history that they've put so so much focus on growing new channels and if you think about this this actually makes a lot of sense cuz YouTube makes money from ads right so the more creators there are making good videos the more ads they run the more money YouTube makes but now the question is why help small creators cuz you see when a small Creator starts
getting views they're more likely to keep making videos and when their audience grows YouTube can now show even more ads so it is a Snowball Effect and it's a win-win for everybody so when people say YouTube is saturated it's too crowded that would be false YouTube is giving the opportunity for small channels to be discovered and all I just need is that opportunity and take advantage of it now the next question is what type of content works best on YouTube today so you don't want to create just random videos and hope something will stick I
spent many years studying what's working on the platform and I've noticed that there are three main types of content that are absolutely crushing right now and this will continue to perform in 2025 and when I say crushing it I mean these videos are getting views consistently and they're actually making money and before I get to it let me tell you about today's sponsor Zen business so if you're thinking about starting a business this is super important setting up an LLC is critical for protecting your personal assets without one if your business gets sued they can
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thanks Zen business for sponsoring today's video now back to the video now the first one here is what I call Journey videos so these creators simply document their daily lives they're showing people what they're working on without any editing or fancy animations so this format has been blowing up lately now a good example of this is Sam sule he just takes his phone to the gym he placs the camera somewhere and films his workouts he doesn't do any of the fancy lighting setup there's no professional camera and half the time you can be barely hear
him over the background music and sometimes the lighting is terrible and that's exactly why it works his videos get millions of views because people can tell that it's real and there are so many creators that are doing this format now basically just picking up a camera going for a walk while just talking without a script and it works right cuz people are tired of this perfect overproduced videos with fancy Graphics perfect lighting and it all makes sense cuz people want to see something real and authentic now of course in saying that you still have to
know how to do your thumbnails how to structure your content of your videos to make it engaging but the key here is that people want to see the mess the real process of someone building something or learning something new that's why these Journey videos are so powerful right now because they show everything and not just the perfect results now the second type of video format is what I call building in public videos and this is exactly what it sounds like you share everything as you build something or learn something new The Good The Bad everything
so if you feel like you're not an expert but you're learning a new skill or you're building a side business this is a format that works very well right you're simply documenting your journey and you're sharing that with other people so a good example of this is Daniel dalan who is absolutely crushing this format right now so he films himself building his business while traveling and he shares every single step of this journey so there's no hiding behind fancy editing or a teleprompter when he wins he shows that and when he fails at something he
shows that too right and what makes his content so powerful is this POV Style videos cuz you're literally seeing everything everything through his eyes right so when he's struggling with something you see it so it's like you're sitting right next to him you're learning everything firsthand and big reason why this type of content works right now is because people are tired of just seeing the success stories because they want to see how things are being built you know they want to see the mistakes all the setbacks and the moment where everything goes wrong because that's
real life right that's how people actually learn and grow now the third format here is expert-based content so this is about creating videos to solve problems with you as the expert now this is my favorite type of content because it's been working very well on YouTube at the moment and it's actually what I do now I'm going to give you an example here look at Charlie Morgan he's not just creating generic videos about everything but he's teaching something specific right he's teaching people on how to start and grow their agency business he's not trying to
reach everybody but he's focusing on reaching people who want to build an agency and he's giving them exactly what they need now here's what fascinating about Charlie's videos so his videos are as simple as it gets there's no fancy production it's see here no expensive setup it's just him a white board and he's just giving out solutions to real problems and guess what he's making a million dollars a month doing this not a year but a month or take this other Creator here Cardinal Mason his whole channel is focused on one thing that is teaching
people on how to become professional copywriters but here's the really important part and this is what most people miss you don't need to be the top expert in your field you don't need a PhD or 20 years of experience but you just need to know more than the people that you're trying to help so if you know 20% more than someone else about certain topic that knowledge is valuable to them so think of something that you're good at maybe it's creating spreadsheet templates you know maybe it's writing sales copy maybe it's managing social media accounts
whatever it is I guarantee that there are people out there struggling with exactly what comes naturally to you your basic knowledge could be gamechanging for someone else and this is exactly what YouTube is rewarding right now real people sharing real solutions to real problems not perfectly edited videos that look great but they teach you nothing or some generic advice that sounds good in theory but solutions to people's problems so Focus Less on editing but more on authentic and practical content that really helps people now let's talk about making money on YouTube cuz this has completely
changed too I'm seeing a lot of small channels that are making six figures on YouTube no you don't need millions of subscribers to make a full-time income on YouTube cuz I've been seeing small Channels with 4,000 5,000 subscribers pulling in six figures in their first year and I'm not just saying this cuz I've actually done this myself my channel was able to hit 10K per month on just my fourth month with less than 5K subscribers and to be honest I'm still quite blown away when I realized that you actually can make more money than most
full-time jobs by just speaking in front of a camera now to make this happen you got to understand something don't focus on YouTube ad Revenue right this is what most creators go wrong they focus too much on views and AdSense Revenue because way in the beginning I was focusing on all the wrong things like how to go viral how to get more subscribers I mean of course those things are important but not everything right because views on YouTube can go up and down and you have no control over that right so if you want to
build something that is sustainable that something that actually pays your bills every month there are so many better ways to monetize your channel but here's the key your videos need to actually help people right not just random content not just entertainment you got to be solving real problems cuz when you're genuinely helping people in your videos you can create products and services to help those people even more right you can sell Consulting calls digital products you can sell digital courses ebooks and even add space for brand deals which pays you way more than ense right
and that's exactly what I'm doing so once I figured this out that's when I saw that huge growth in my revenue and you know what AdSense is just now 5 10% of my total income I think of it just as a nice bonus and if you guys want to know how my channel makes money I break down everything in my school Community it is completely free you'll see exactly how I structure my content how I think about monetization and all the systems that I use to hit six figures in just four months and you also
get weekly tips and strategies from me that I don't share on the channel and all of this is free in the community now here's what I think is really important and I honestly wish someone had told me this when I first started and you don't need to overthink this cuz I see so many people waiting for that perfect moment they're waiting for the perfect camera waiting for them to feel completely ready but I think that perfect moment will never come there's never going to be a time when you feel 100% ready when I first started
my channel I was terrified to put myself in front of a camera I'd worry about every single thing you know my hair my background whether people will judge me what if nobody no body watch right what if people write hateful comments but you know what nobody actually cares about you and I mean that in the best possible way cuz nobody's sitting there looking at your hair or thinking about your lighting or your accent but you know what they care about whether you're teaching them something valuable and whether or not you're helping them get from point
A to point B so think about this way when you're searching for help with something on YouTube do you care if that person looks good or do you care if they say um a few times probably not right you care if they're giving you the information that you need right so you got to stop Focus fing on yourself and start thinking about that person on the other side of the screen desperately needs what you know right and here's something else that really surprised me about YouTube it is so much bigger than just for making money
I mean yes the money can be great and it can make way more than your full-time income but I think the real value is in the connections that you make now since I started my channel I've met some great friends through YouTube I found business partners that I never would have met otherwise and I was able to connect with people all over the world who kind of share their same passion as I do right and honestly I've learned way more from making videos than I ever did by going to school so here's my challenge to
you if you've been thinking about starting a YouTube channel start this month so we've got about a month until the end of the year and I think you can do a lot in 30 days don't let another year go by thinking what if don't watch other people build their channels while you sit thinking about it so take that first step make that first video and you guys can join my free school community and you know what DM me and tell me what your first video will be about cuz I read every single message and I
make it point to respond to as many as I can I want to see what you're planning to create and maybe I can help you get started so thanks for watching guys and I will see you in the next one