Ex-Google Recruiter Reveals How to Get FAANG Job Offers

3 million that is the number of rums Google receives every year and of those applicants they only hire around 0.2% in this video I'm going to show you how to write a resume that's going to grab any recruiters attention regardless of your professional background this is a Formula that I use to help my clients go from constant rejection to Landing interviews with their dream companies I've spent the last decade working full-time as a technical recruiter and Technical recruiting leader for companies like Google Lyft Uber Tik Tok and the New York Times I reviewed hundreds of

thousands of resumés hired hundreds of people and helped many job Seekers succeed so for example my client Cameron was really unhappy in his job didn't even want to go to work wasn't able to get any traction when he would apply to jobs didn't know what to do and after working with me we were able to get him 10 job interviews and he got a job offer in 2 weeks then you have my other client Ravi who was really stuck in his dead end job and really had some long-term goals that he wanted to to get

to so after working with me we were able to get him his next job with a $100,000 pay increase and he and his wife were able to pay off their student loan debt so in this video I'm going to break down the formula that I use on my clients to help them revamp their resumes and of course stay until the end cuz then I'm going to give you the good stuff the secret SAU keep watching section one preparation before you start writing your resume it is really important that you do your research and study the

market the the reason why is because if you don't do that you're going to fall into this trap that most people fall into which is creating a generic resume in today's job market it is more important than ever to create a resume that is tailored to the job family or job vertical that you're wanting to apply for when you have a generic resume it really makes it difficult for recruiters to really understand who you are and the value that you actually bring to the job and the company that you're applying to so in this first

step when you study the Market you're going to make a list first you're going to make a list of the companies that you want to work for then you're going to make a list of the jobs that you want to apply for then you're going to head over to those companies pages and you're going to look at LinkedIn and go scrape those job boards and see what jobs are posted when you go to LinkedIn and you look for jobs you may actually find companies that you weren't really interested in the past or you hadn't thought

of but they have a job opening that's really enticing when you do this research what you're going to notice are patterns you're going to find these through points between each of these roles now once you find those through points then you're going to be able to craft a resume that's going to be tailored to those jobs that you want to apply for that way when you do write your resume and you need to tailor it more specifically to the jobs that you're applying for it's only going to take a couple of minutes now once you've

completed this step then we can go to the next step which is to build your resume section two Market your personal brand your resume is a document that markets you to potential employers based on your past experience and and achievements it needs to reflect who you are as a business professional so let's talk about the summary section on the rese now I'll be really honest as a recruiter I don't really read summaries I go straight down to the experience section to determine if your experience aligns to the job that you're applying for however if you're

in a situation that requires a little bit of extra explanation so for example if you were laid off from your last job you can actually mention that in the summary if you want to relocate you can mention that in the summary you can say open to relocation if you are making a career transition this summary will allow you the opportunity to explain how your skill set aligns to this job that you're applying for so here are the steps to crafting your professional summary who you are professionally begin with a clear statement of your professional capacities

for example you can say experienced marketing manager with a proven track record in digital marketing and brand management value proposition and evidence so you're going to follow this with a value proposition that includes evidence so mention specific achievements like successfully let a campaign that boosted social media engagement by 40% you're going to provide evidence early on to substantiate your claims and make your summary much more credible supporting trade or memorable item add a trade or memorable item that makes you stand out like an award or a unique project for example you can say recipient of

the 2022 marketing Excellence award for Innovative campaign strategies again avoid generic language like results driven professional or good communicator all of that makes your summary sound super boring and then career goals clearly State why you're applying for the position so for example you can say aiming to apply my expertise in digital marketing to help a dynamic company Drive Innovation and achieve its growth objectives again identify what's going to make you stand out and make you unique and separate yourself from all of the other applicants this could be specific skills or experiences or accomplishments section three

achievements highlighting hiring teams want to know what you've accomplished and what business value you're going to bring to that business and the job you're applying for think about Sarah a sales manager initially her resume list of responsibilities like manage sales team and develop sales strategies while these points were true they didn't effectively showcase her business impact now after focusing on her achievements her bullet points read like this increased Regional sales by 25% in one year by implementing new training programs and sales strategies also use numbers whenever possible use percentages or dollar amounts talk about what

you increased or decreased so for example you can say increase sales by 20% over a 6-month period which is much more impactful than just saying increase sales now when you're going to describe your achievements you can use a claim evidence approach so what you're going to do is you're going to start with a claim so for example you can say for your claim exceeded annual sales quotas then here's the evidence you can write achieve $22 million against a goal of 20 million in 2020 $25 million against a goal of $23 million in 2021 and on

track to hit $32 million against a goal of $30 million in 2022 again what you want to do is you want to highlight the impact in the results of your work companies want to know did you save the company money did you increase profits were you able to increase productivity what were the results of the work that you've done section four skill section this is where a lot of people really mess up because what they end up doing is they end up writing a lot of generic terms like good communicator now you don't need to

list every single skill that you have instead list the skills that you have that are relevant to the position that you're applying to so for example if you use specific tools let's say Google analytics or Salesforce CRM make sure you list those as well now depending on the job you're applying for when you're reading that job description see if they make mention of your proficiency level in those tools so for example let's say you're applying for a role as a senior business data analyst and Excel is something that you need to have for your job

what you can write in your skills section is advanced in Excel section five professional experience now this is my favorite part of a resume because this is where you get to really showcase and highlight who you are and the impact that you've had on a business business what you want to do is in your experience section you want to write out bullet points because it's a lot easier for the person reading your resume to be able to read it an easy way to write your results on your resume is to use the Google XYZ formula

the Google XYZ formula States accomplished X as measured by y by doing Z and here's an example you can say increased Regional sales by 25% by implementing a new training program and sales strategies resulting in a $1.2 million Revenue increase and again what you want to do is when you've done your research and you've read the job description align what you've read in the job description to what it is that they're looking for in the experience that you've had and so that way you can craft your Google XYZ formulas to align with the jobs and

your experience so here's a before and after transformation so you can see another example so before responsible for overseeing marketing campaigns after directed a marketing campaign that increased website traffic by 30% within 3 months by implementing targeted SEO strategies section six education education is where you're going to list any education that you have outside of any type of certifications when you list out your education you want to name the institution that you went to the degree that you received and any relevant coursework that you took that is relevant to the job that you're applying for

also if you are a newer graduate meaning you've graduated in the past 3 years what you want to do is you want to include your graduation dates and on your resume move move your education to the very top of the resume underneath your contact information the reason why is because that will easily indicate to the recruiter that you're a newer graduate if you're beyond 3 years then what you do is move your education section to after your experience section and remove your dates of graduation here's an example of how you can write your education on

your resume University of California Berkeley Bachelor of Arts and marketing graduated 2022 honors Magnum Kare relevant coursework digital marketing consumer Behavior market research now if you do have any certifications you can either create a new section titled certifications and you can include it there or if you want to put it into your education section let's say cuz do formatting wise you want to make sure it fits then at the top of the section just say education and certifications then you're going to list out all of your certifications and if any of those certifications have any

type of IDs go ahead and leave those there and if there're any external links to those certifications so that the recruiter can click on it then include those as well section seven final touches formatting again another favorite I feel like every section is my favorite but no but really it's my favorite now the key to formatting is you want it to be simple and easy to read and make sure it's easily scannable now I know that there are websites like canva and on Etsy where you can get resumé templates even though canva offers ré templates

I do not not recommend them yes they are beautiful and by the way I subscribe to canva I think it's an awesome tool I use it for so many things but when it comes to resumé templates I do not recommend it here's why most of the time when you are downloading these resumé templates a lot of them have clip art and bar graphs and place for your head shot and it really detracts and takes away from your resume so I know that people look at RS as a marketing document but it's not really a marketing

document in that way give me an example I'll see a resume and it'll say like in a skill section it'll say Excel then it'll have some dots next to it and I'm like what do those dots mean I have no idea it's like an interpretive dance I don't know what it means you don't want to confuse the recruiter or the hiring manager so it's better to just be clear keep it super simple so here are some tips to write a simple and cleanly designed resume we're going to start with fonts my favorite fonts to use

are Ariel and calbri I use cbri more than aiel both of them are great I've seen Times New Roman actually making a comeback and it's Chic I dig it consistent layout you need to make sure that you have your headings fonts and spacing are consistent throughout the resume it's going to make it look more polished and more presentable bullet points when you are using bullet points to period or not to period that is the question it's more of a taste thing some people say no periods some people say yes periods it doesn't really matter if

you use periods or not what does matter is you're doing it consistently throughout the resume now bold for emphasis sprinkle a little bold around here and there to emphasize things like where you've worked the dates that you've worked Etc consistent contact information so up at the very top of your resume you want to make sure that you're very clear about who you are so you're going to have your name your location your phone pH number your email address your LinkedIn link and any other relevant link so for example if you're a designer if you're in

creative and you have outside portfolios include those Links at the very top of your resume and of course spell check proofread true story when I worked at Google one of my hiring managers rejected a candidate and I didn't catch it but the resume had a spelling mistake and the hiring manager literally said this person does not pay attention to detail I will not be considering them take it from me take it from that experience better to spell check save as a PDF save your resume as a PDF when you save your file as a PDF

and you are applying to jobs it will maintain the Integrity of the resume so it's going to look the same on your screen as it is going to look the same on the other person's screen now the most important part here are things to avoid so you want to avoid images Graphics any type of clip art columns and tables now the the reason why you want to remove columns and tables is that there are some applicant tracking systems that cannot read those so for example work day cannot read a resume that is more than a

single column so if you have a two column resume it's not going to be able to catch all that data and extract that text section eight tailoring you don't have to rewrite your resume every time you apply to a job what we just did is we've created a resume for you that's very targeted to the type of jobs you want to apply for and the type of jobs you want to apply for really have to be in a singular vertical or a singular job family then what you do is when you did that research like

you did at the very beginning before you wrote your resume now you're going to go to those job postings now you're going to look at those and you are going to put the job posting next to your resume and you're going to look at them side by side and you are going to see what parts of your resume are the same as the job description and what things are different and of those things that are different you're going to include clude those into your resume and make sure that it is very crystal clear on your

resume that you are a fit for that position now a common misconception that I need to talk about are applicant tracking systems applicant tracking systems are also known as ATS systems companies will license an applicant tracking system and what this is It's a digital filing cabinet and it's built on really old Legacy technology that's 20 years old so when you are applying to a role what what the recruiter has done is they've gone into the applicant tracking system and through the system they're able to post the job on their careers page and several external job

boards let's say LinkedIn or indeed now the mistake that a lot of people make is they'll say I need to find all the keywords in a job description and I just need to throw them in my resume and we call that keyword stuffing that does not work because people think I need to beat an ATS listen the ATS is a digital filing cabinet there ain't nothing to beat you mind want to try to kick it down the road but I ain't going to work so the reality is this when you apply to a position we

use First in first out logic so when you apply to a job if you are the first one to apply your resume will show up first now when you apply to a job on the technical side of things here's what happens when you apply to a job you apply to a job you basically get a profile that's created in the applicant tracking system for you and it'll show the jobs that you've applied for so when I is a recruit go to pull up your application it's going to show me your resume and any other input

that you manually inputed the questions about like your racial identity thing your veteran status disability status that is actually not something that recruiters can see that is information that goes directly to the Department of Labor those just don't show up there are a lot of career coaches people who have never actually worked in recruiting who will say things like throw as many keywords into your resume as possible so that way you can beat the ATS or the worst one I've ever seen is they'll say take the job description copy it paste it into your resume

and put it in white font so that way the comp the the Bots can read it the AI can read it like no that just makes your resume look silly like even if you put it in point4 font that just doesn't work come on that is not what is happening instead of stuffing your resume with keywords what you want to do is you do want to recognize what those keywords are but you want to Pepper them throughout your resume thoughtfully for the human reader because it's a human that's actually going to read and scan your

resume true story I once had a resume that was submitted for a marketing director it was over 20 pages long two Z the resume had all these keywords stuffed in the border on the right hand side it was that was the weirdest resume I've ever seen in my life let's just not do that here's the secret to avoid the biggest mistake the truth is that as I was in the process of editing my video I realized that the secret that I gave you wasn't actually the best secret so here's the best secret what I want

you to do is picture this let's look at this analogy imagine you made dinner reservations at a restaurant and you go to the restaurant and you sit down and when you sit down the waiter gives you a menu and the menu says stainless steel utensils Teakwood Furniture porcelain plates you'd be confused right and you're confused because you think yeah of course you have these are basic expectations because you're at a restaurant it's not like they're going to go make food and put the food in your hand they're going to serve it to you on a

plate and give you utensils to eat the food with and you see this a lot with resumés where people will write things like pays attention to detail excellent Communicator works well in teams remember these are just basic expectations when you work in a job it's not something that you need to put on your resume what we want to do is you want to think of the job description as the menu that you're receiving so when you get that menu what dish do you want to order so study the menu carefully and understand what that position

calls for then describe how your background is that succulent delicious dish that they've been craving so don't sell the plate and the silverware sell the sizzle I just realize I didn't have my camera on what