How To Write A $10M Video Sales Letter (VSL)

in this video I want to give you the exact vsl script that we've tried and tested that has beat any other vsl script that we've used and has allowed us to scale to 10 million dollars within the first two years and the reason being is because it uses current interaction Trends human persuasion communication techniques that have been used by U.S presidents and some of the top entertainment companies including all of the Pixar movies that you've seen but more on that later so there are eight things that we want to cover in this vsl structure number

one big promise slash hook number two social proof number three twisting the knife number four introduce the solution number five imagine this number six first call to action and demo the next steps number seven second call to action number eight outro all right let's go into these a little bit more detail number one big promise and hook this is the first handful of seconds in the video where you need to capture their attention and you want this hook to focus on the transformation like for ours our Hook is in the next couple of minutes I'm

gonna go over how you can stop back your calendar with qualified sales appointments so this is you're teaching them what they're going to learn over the next couple of minutes and this is going to hook them and give them a reason of why they should stay around and continue watching this video you want to make sure that you're focusing this around the transformation and not your mechanism now what do I mean by that so transformation would be them getting appointments on their calendar the mechanism would be if we did cold email if we did Google

ads if we did Facebook ads if we put them on a billboard if we sent mailers so those are all different mechanisms you want to keep the big Hook and the main point around the transformation that they're looking for and the easiest way to think about this is picture where they want to be what is the big obstacle what is the Big Goal obviously maybe they want to do Facebook ads but why do they want to do Facebook ads they want to do Facebook ads so they can get more leads they want to get more

leads so they can get more appointments everyone get more appointments so they can get more sales qualified sales appointments on their calendar will help them close more deals so that is close as you can get to the transformation as possible is what you want to add in here all right number two is social proof we want to add in Social proof at the beginning of the video right after the hook and this is going to give you credibility as you go throughout the video and so what you want to add here are stories case studies

testimonials of people who are like the audience that are watching this vso and I don't recommend that you play video testimonials I recommend that you maybe tell a quick overview and keep it around the transformation of what the client realized with their desired result and how it's similar to the current Prospect and the person that's watching this video all right number three twist the knife this is where you're going to address the pain points that your prospect is currently in right now now the best way to do this is tie it into the case studies

that you just went over if you told a story or if there was a case study that popped up on the screen that said hey this person was able to book 80 appointments in the last month you just went over the transformation that they achieved so that's like the end result now you want to give a contrast of where they were before so the best way that I found to do this is to say something like you're not alone you are in the right place every single successful client that we have worked with has started

by watching this same video they started with no appointments on their calendar they didn't know how to get leads they didn't know how to scale their business they didn't know how to build a predictable client acquisition system so that they knew where the next dollar was coming from so you're twisting the knife and the pain that they're currently experiencing and that's going to lead into number four you're going to introduce Your solution now it needs to answer two questions number one will this work for me and number two how does it work the best way

that we found to do this is to give some type of lesson or training usually in three bite-sized chunks for example an rbsl we go over three things number one lead generation a consistent way to generate leads number two a way to turn those leads into appointments and then number three someone who can manually follow up with those appointments that captures anyone who fell to the cracks that's how they can get appointments on their calendar consist instantly and so we're going to go over and teach them one by one we go into a little bit

more in depth on one two and three and that's where that training is going to come in now Pro tip you don't want to give them everything you want to give them just enough to show your expertise and to show them you know what the heck you're talking about and you want to Omit certain things because that's going to give them a reason to take the next step which is usually to book a call with your team another thing that I recommend is that you use supporting graphics and visuals now there's a very popular communication

style that's been used by U.S presidents top media companies public speakers and it's called process communication model and I'll link that somewhere in this video or you know Down Below in the description so you can watch that but you want to be able to communicate to the entire audience because some people like numbers like visuals like analytics they like stories they like humor so you want to add all these things in your vsl when you're going through and writing this out and using these eight steps now that leads me into number five imagine this now

some people are the type of individuals that need to imagine things so he here you're going to help them visualize their transformation help them understand what it feels like help them understand that all of their pains and their frustrations are gone the way that we've done that is imagine all those appointment spots on your calendar that are empty getting filled with quality prospects and we have a visual of a calendar just appointments being popped in now that gives them A visual representation for the subset of people who need to see it and then there's also

a subset of people who need to imagine themselves in that situation and so both of these things are going to be able to hit with both of those audiences all right number six this is probably one of the most important ones first call to action and demo the next steps now this is going to allow you to improve the conversion rates on the next page or the action that they're going to take after they watch the vsl which is normally to book a time with a team member to speak about your services so the best

way that we found to do that so after they imagine this part imagine you were able to book many appointments on your sales calendar and then you go into the first call to action now if that's something that you are looking for that sentence right there will help you lead into the first call to action and then on the screen when your video editor is editing the BSL it's literally going to show the next page that they are going to and what steps and processes they need to take so for example for us we say

hey if this is something that you're looking for click that button down below that's going to take you to another page it's going to ask you to enter in a handful of application answers that's going to take you to a page where you can book a call with our team so that we can show you how we can customize this specifically to your business so that's going to demo The Next Step it's going to show them exactly what the next step is when people click that button to go to the next page and improve the

conversion rate on that next page drastically now that first CTA and demoing the next steps that's going to take a little bit of time so you're going to follow that up with a second call to action and the best way that I found to do this is to congratulate them and you can say something along the lines of hey congratulations you've taken the first step to build a predictable client acquisition system and this is going to allow you to scale your business predictably and and most importantly profitably and if that's something that you want click

the button down below and we look forward to talking to you and that's the second call to action and then number eight is going to be the outro this is where you're going to have literally on the screen it's just going to say book a call with arrows pointing down to the side or up or you know wherever your button is and that is the vsl structure that we found that's worked better than any other vsl truck that we've tried and we've implemented this in thousands of businesses and seen the data and it just outperforms

every other vsl now I promise you guys I'll talk about strategy of using this vsl so the first thing I want to talk about is how long this BSL should be we recommend we used to have our vsls be around 20 15 10 minutes and now the way that people consume video we recommend you keep that under five minutes you need to keep it short concise and to the point and the reason why you have the vsl is to qualify the people who are looking to work with you and to disqualify the people who are

not a good fit now five minutes doesn't allow you to go over a lot if you have a complicated offer a more expensive offer so what we recommend is you have a five minute vsl that goes to another page like an application or a booking page and then on that thank you page after they book an appointment you can put a longer video on there that says something along the lines make sure that you watch this video before a call it is very important and that could be like ours is an hour and 15 minutes

long and it goes over everything that we do how we do it how we're different from the competition and that video is further disqualifying people and further qualifying people if you have more of a complex of a more expensive offer and the other thing that I talk about is where you host your BSL you want to make sure that you have it on a platform that can track watch time where people are dropping off at you want to make sure that they get your trainings and what it is that you actually do before they're dropping

off so you may have to continually tweak the vsl that leads me to my next point is what we recommend is you consistently update your vsl as you're getting feedback from your sales team and you want to be consistently trying to improve all of those numbers recording every six months split testing versus the old BSL reassessing all of those numbers and seeing what one outperform the other now for the template and the PDF I've given you guys access to that in the description you can click that that's going to take you to a page enter

in your information we're going to give you the exact template that we use with bullet point examples of what to add in if you like that episode press here for a list of the top videos from our YouTube channel oh and don't forget to subscribe guys adios foreign