How to Start a 10Lac/Mon Marketing Agency in India - No BS Guide

I have been running a company for the past 4 years through which we've worked with 50 plus Brands helping them generate millions of views organically we have worked with 100 plus creatives including video editors designers writers created over a thousand pieces of video content and the company has been generating profit from day one profit without an investment I started the company by buying a domain name of 500 rupees and today the company generates over 15 lakhs of Revenue every single month we just got our first office here in Bangalore and have been hiring full-time folks

every single month with a 60 to 70% margin my company beats hundreds and thousands of startups which raise money burn a lot of money in ads rarely make profit and end up shutting down in most cases ultimately wasting everyone's time and the investors's money this is what I call a lifestyle business a business which is once set up consistently generates profit for me every single month and after four years of running and growing the company I think anyone can start a marketing agency in India but there is one thing which most people don't get and

that is why 99% people end up quitting on day 30 today I'll share exactly how you can set up your own marketing agency in India in 2025 a business which can give you the freedom to travel the world work on your own terms all while generating wealth for your own self and if you watch this till the very end you will have a profit generating marketing agency ready 90 days from today make sure you hit the like button and I will first break down the entire process into seven steps the last one is really important

and without that you probably will not be able to succeed so make sure you watch that but the first one is the idea the idea for what do you want to sell who do you want to sell to and what is your real mod is really important and I'll tell you why I started market up because I knew YouTube marketing I built my own YouTube channel I had enough idea about how to create videos which can get a lot of views and I also had my co-founder who knew a lot about Instagram marketing so we

had a very strong founder market fit even before the product Market fit you need to have the founder market fit we were excellent in this situation the perfect match I built my own YouTube channel and now I was helping companies build their own YouTube channels that is what my company essentially does the next step is to figure out who do you want to serve now the first Noob mistake which anyone does is to diversify and say that we will do everything the problem is you can do everything if you have the experience and the knowledge

to do it and that is something which traditional advertising agencies have they've run campaigns for billion dollar companies they've done billion dollar ad budgets but you do not have that experience you're probably in your own room start starting out from scratch you maybe know how to edit a video design thumbnails maybe you can write well and you want to start your own agency Niche down because when the customer will compare you your boutique company versus a traditional advertising agency they will look for a tailored solution they will look for a bespoke solution that you can

offer to them that the traditional agency cannot so focus on a niche you could literally just be doing photographs for Real Estate developers in India or heck in Delhi in Bangalore that's all that you do you just go around in flats and apartments and Villas and Bungalows of Bangalore clicking pictures for people that could be your agency I literally know an agency which just does podcast recordings in Mumbai that's all that they focus on and when you do that you have a very clear idea for how to win because you know exactly who is your

Target customer in the case of the podcast shooting company their focus is all on upand cominging creators who are already working professionals maybe they are working in it they are working in some other role and they want to start a podcast of their own they have some money to spend so they have money that they can pay to the person that's very important people don't think about that much when they starting a company your customer needs to be rich if you want to be rich it's as simple as that so once you have this thing

figured out who is your ICP when you Niche down you have a very clear ideal customer persona for example the last 6 months we've only focused on working with AI companies in San Francisco Isco who are b2c facing or if B2B they are doing something which we can create content for on their YouTube channel and help them get leads through that that is really important because once you have the ICP set next steps I'm about to tell gets really really easy so figure out the idea figure out the niche figure out the ICP and that

is the first step now in order to run a successful agency in 2025 you need to know how companies are selling their services today most agencies are still stuck in the old ways of marketing in fact only 16% of marketers have the reliable information that can help them to sell products and services to their customers and that is where the state of data driven advertising report by HubSpot comes in this in-depth guide created in collaboration with Google ads reveals how smart marketers are using first party data this is information collected directly from the customer with

their consent things like email addresses phone numbers personal interest to adapt to the latest privacy regulations and drive exponential business growth the report addresses key challenges like getting good quality data and building trust with customers and it gives you smart strategies to increase your conversion and improve your Roi and you want to know the best part marketers who use this data are 225% more likely to achieve their goals I personally Lov the part where the report discusses step-by-step actions to help you get started with using first party data so if you're serious about this field

you can download your free copy today using the link in the description of this video and once you upscale using this Subs spot report let's let's move on to the next step and that is learning and getting experience let's say you want to create a company which works with YouTubers and gets them brand deals in India or maybe in the AI and productivity domain that's a very Niche focus and you have a very set ICP and you have a very simple idea you want to get them brand deals so you'll be working on cold Outreach

and conversions for them on their behalf that's a very simple idea now learn about how this works get experience I know I said anyone can start it but the hard part is in staying put with the course of learning how The Thing Really Works learning about cold Outreach learning about email marketing and how it really works learning about social media marketing and dming people and getting conversions learning about building funnels learning about landing page optimizations and so much more get interested into this get curious into this watch the top 10 vide you see when you

search cold Outreach on YouTube about this search and read the top 10 blogs that you get on Google about this read books join communities and just in general get the most knowledge possible because this will help you do better and execute better in any deal that you are doing so the first 30 days should be all about figuring out what do you want to sell the niche the idea the ICP and the second part should be on learning as much as possible so let's say you did that for the first 30 days the next 30

days is all about the next two steps the first one is to learning the art of the deal the most important thing that I've learned while building my company to 15 lakhs a month revenue is sales is influencing a buyer to purchase what you are selling it's all about creating an offer that they cannot say no to I learned that whatever you do you can never escape this one thing which is creating demand selling something to people this is the most fundamental skill of business that you need to learn if you want to build something

big from scratch for example if you want to get brand deals for these Ai and productivity YouTubers in India the first step is for you to learn to reach out to them and build a relationship with these YouTubers and sign a deal that hey if I get you a deal you give me a cut and that's an agreement that you will have with them you will have to convince them that I can help you get deals if you trust me on it and the next step then is to start reaching out to these companies and

doing calls with them and selling this Talent selling this influencer and its influence to the brand itself and that is how you earn that 10 20% commission that you charge sales is all about having the right price negotiating effectively learning how to pitch effectively learning about how to turn that one transaction into a monthly recurring Revenue it's really interesting I've learned so much about this and the bottom line of sales comes down to creating a great offer off having a skin in the game if you can do that if you can create an Roi offer

in which they make money and hence you make money there's nothing brilliant than that because that ensures that you have your skin in the game and you can then build trust over time with them as you start showing them the results for example we have a endtoend YouTube management package the way we pitch it is if you were to hire people to do these particular tasks themselves you'll end up paying about $ 20 to $30,000 every month to these people you will need to hire a writer you'll need to hire a designer you'll need to

hire a video editor you need to hire a supervisor who looks at all of these people that's four people you if you are focused on San Francisco and US companies you would be paying anywhere between 4 to 8,000 a month salary to them that's a lot of money but I can come in with this end to end package you'll only have to pay $7,000 for it but you will end up saving 50% in cost that is the pitch that I have whenever I am selling to any us company and it's a no-brainer because they'll end

up saving 50% of the cost that's amazing plus they will not have any overload they have a asset light model when they are working with us which every company loves also at the very end I say that let's do this for 3 months and see how it works we will experiment and then we'll figure out in this case I am creating a mrr for myself so instead of making $7,000 one shot which is great I now making $21,000 or I can give them an offer if you do a three-month thing we can do it for

$5,000 a month and that's $155,000 of Revenue that I will end up making by the end of this deal and that is what you need to understand how can you negotiate effectively on either the terms or the deliverables that you have attached in the package that you are selling to them now the biggest mistake people do is to Discount too much and when you do that you lose your value in front of people you need to understand people are willing to pay 5,000 people are willing to pay $10,000 there are people who are paying $50,000

a month as well so there is no shortage of people who can afford your services but you just need to be in front of the right people and you need to have the right ICP that you have worked on in the first step so focus on that so learn how sales really work what is your package how much can you sell it for how much are other companies selling it for how can you influence them to just try you out how can you have a Roi skin in the game offer for them that they can

say yes to and then you can build it on top of that think about that it's all about building trust with people when you are doing sales with them that is the third step that you should focus on the fourth step is all about building processes I think this took me the longest to learn while building my company and this is something I'm still learning till this date you have to understand in a marketing agency it's mostly operations so it's a high operation company you have lots of people who are working who are you know

working on deadlines creatives who are making videos editors you know thumbnails and everything you have to understand how can you set a system which helps you to execute effectively and make sure that you do not fall behind any deadline and you will be able to do this if you create systems which keep people accountable one thing which we've done in the past I think 90 days is set up a Asana workflow it's a dashboard in which we can assign any task to anyone add a deadline to that and they can see all the task that

they have to finish today I can add all the links I can add all the footage asset anything that I want them to have a look at and so essentially what I'm doing is I am creating processes and urgencies for the people who are assigned a particular tasks so I don't have to sit on top of their head asking them hey did you complete this or hey what is happening what is a status I know for a fact that they are keeping their Asana board ready up to date and this is what creates the efficiency

that will help you build processes and get things done faster without micromanaging people because that's the worst thing you can do always focus on hiring great people even if you have to pay a bit more but they are intelligent and they get things and they're able to execute effectively that is really important Asana is one thing the next step is to create templates for everything there should be a check list for anything that you want to get done and that checklist should be religiously followed every single day another another important thing to focus on is

to create templates for how a customer should be onboarded how should every happen should be written step by step so that you don't have to think about it too much one last thing I want to talk about in building processes is creative confidence and this is more of a work ethic that you have in your company in which you are allowing anyone and everyone to say things as it is see in the creative world when you build a marketing company people attack their selfworth their ego on what they are creating maybe a script for a

real maybe a thumbnail maybe a edit of a video but if you can go to them and say that bro what you're making looks kind of can you just change it and if they don't take it to their heart and are actually able to make the changes that you're telling and actually reason with you about what changes to make and what changes to not make that is what creative confidence is all about when people are focusing on the creative and they're able to distance their ego and their personal self from the creative itself that is

very important because else if you try to give feedback people take it on their ego they start fighting they don't feel good they want to leave the company they write bad reviews about the company all that just gets too messy to not go into that mode always focus on creating creative Confidence from start an editor can come to me and tell me hey Shan I didn't like that edit that you did or I didn't like this thing that you made you need to change it that is what creative confidence looks like and now we are

done with the next 30 days now let's look at the last 30 days and this is under promise and overd deliver the biggest mistake I made when I first got my client from marketing company is to overpromise that and that was horrible the worst thing you can do is to give huge expectations is to heighten up their expectations but don't deliver at the very end that will definitely lower your value in the mind of the customer but it's very easy for you to give a deadline which is let's say 5 days from today and deliver

in 3 days instead of saying I'll do it tomorrow say I will do it in 5 days and do it in 2 days that will vow the customer so it's a very simple thing that you should focus on how can you lower the expectations or just don't set high expectations but then surprise them at the end that is really important it could be in the quality of the edit the time it took for you to edit the results that you're able to get for them anything of these would work really well so focus on setting

the right expectations this is not just true for clients it's also true for employees all right now we are approaching the last step that you have to focus on and that is hiring and scaling the company so by this point let's say you got your first client you have one editor who's working with you you have one manager but now it's time to scale things up right now it's time for you to go and get more clients let's say you are doing that cold Outreach campaign you are reaching out to the right ICP setting up

calls with them learning the art of the deal and closing some of those deals onboarding some of those clients using the templates that you build processes for once you do that the next step then is for you to really focus on building a team which is responsible for that particular client so what we do in our company is that we have a team that we assign to every client that we on board which has a editor a thumbnail designer a writer and at the end a manager who is the sole POC for that particular client

so when anything goes wrong the client doesn't call me they call that POC and convey it to them and then that POC decides what to do about it who to talk and who not to talk for this particular problem so this is really important because if you don't set these process if you don't hire people if you are not able to scale you'll end up doing everything yourself and I know people like that I know people who are always working under their company they are doing all the work themselves because they attach their work with

their identity too much I left it 2 three years ago and I'm so happy about it because I hired people and I made sure that they learn the best things and become just as good as me and even better than me to do that particular tasks that is really important to understand and this is basically the six-step process that you need to build a marketing agency in India in 2025 now let's look at the next part of this video which is the three most important skills that you need to succeed as a marketing agency founder

in 2025 in India the first one is knowing how to sell effectively and I'll tell you what my workflow looks like so I reach out to a lot of clients I use my calendly link to set up meetings with them the first you know email copy is very simple hey I am so and so I came across your tool love the work that you're doing um I would love to work with you and help you build a YouTube channel or we've worked with these many companies and we can help you build a successful organic YouTube

channel that drives free users to you would love to chat over a g meet or over coffee if you can meet them in person so that's how my sales thing goes when I'm entering that sales call my focus is all about them I only focus on them I do not focus on anything else I'm asking questions I'm just curious It's probably 10% me talking and the rest of it them talking about how they've built this tool who is this tool for are they getting any users where are they getting their users from can they replicate

that system if not what else can they do have they worked with creators in the past what is their future plan with the tool that they're building how can we work together it's all about identifying their problem and asking them where does it hurt the most what is the big problem with their company and how can I help solve that that is all that I focus on in most sales calls the customer itself is asking asking me questions oh how can you help me with this I have a problem like this can you help me

with that instead of me saying that we can do this for you it's more of a pull than of a push uh marketing if you want to call it that but that's what sales is all about it's the most important skill to focus on the second skill is knowing how to hire great people it's all about the people who are working on the particular projects that is able to deliver the results for that customer for that client it's not about you it's not about the processes it's not about the ethic that you're setting it's just

about the quality of the work that they deliver and if it works on the day or not that is really important the last skill to learn is constantly upskilling I'll give you an example just recently we got a lot of AI Avatar apps we started selling a service which helps Founders set up their own AI avatars from scratch that's something which I just learned I picked it up I understood the workflow built it for my own self and now I'm able to sell it to people this is just an example of how constantly upscaling is

really important you cannot just stay stuck yes it's a lifestyle business but you need to put in the effort to continuously learn and get better maybe there are AI tools which can do your work faster do it cheaper and in general give a better experience to the client who needs the results and is paying the money for it and that's everything that I've learned in the last four years of running my marketing agency if you have any questions let me know in the comment section below hit the like button and subscribe I can make more

videos talking about my sales process I can take you into my entire sales Outreach workflow tell you exactly what is working let me know if you want that video as well in the comment section below check out the report by HubSpot download it with a link in the description it's completely free it'll help you learn and become a better marketer I'll see you in the next video bye-bye for