How to write 6-figure VSLs (copywriting)

I'm KJ and I've written multiple video sales letters that have generated six figures plus a month for me and my clients in fact I wrote a vssl last month that's already done $26,000 in the past 30 days today I'm going to give you my exact stepbystep blueprint for writing sixf figure killer vsls so you can start printing money for you and your clients so if you want insane screenshots like this this or even this then pay attention because in this short video we're going to to cover the million dooll vssl formula anyone can use to

write a killer vssl in less than 45 minutes and then how to install your sixf figureure vssl into any landing page without it looking dooky which is going to save you from being an absolute amateur in front of your clients and then finally private access to my sixf figure vssl bonus resource pack including examples templates and breakdowns for multiple million doll vsls I am freaking pumped for this video I hope you are too so let's dive in so this is what your current vsls probably look like they're run down they're not working they're making 0k

per month and that is making you very very sad because your clients aren happy you can't get clients and you're not making any money now in the three steps I'm going to show you all here in this video this is what your vsls will look like after this video beautiful works of art that work very well people really want them making over 100k a month you could probably do more than that with these but that's as much as I've done for my clients so I don't want to say any higher than that I can guarantee

what I'm going to show you can help you do do 100K a month with these vsls and you will be a happy boy right you'll be excited your H your clients love you you get clients make money all the stuff so let's get into it this is all by doing these three steps that I'm about to show you all in total in this video no need to buy anything it's going to be right here okay so I'm going to show you everything let's get right into it step number one the building blocks okay so your

building can only be as strong as the materials used to build it this is a quote from me and probably a million other construction Boomers okay this is It's not like anything revolutionary but think about it you're building only be as strong as the materials used to build it so you can have a super nice pinthouse and whatever but if it was used by Cheap construction and everything's broken on the inside guess what it's awful and it's terrible and it can look good on the on the outside but actually be terrible on the inside so

a lot of your vsls you might have the right structure to them and they're recorded with nice lighting and all this stuff but if you don't have the building blocks the foundation set they're going to suck and they're not going to perform well so this is why you must nail the building block it's is the most important so let's get into it number one the Target customer this is who the product or service is for you must understand your Target customer you must understand their beliefs desires their pains their problems their fears their failures all

of this we're going to talk more about it in just a second but you must understand this you must know who exactly is this for because that's going to influence your entire vssl and you'll see when we go when we start dissecting some of these million dollar a month vsls now the burning problem this is the most painful problem that your Target customer needs solving and make sure this is the problem that they consider to be the biggest so not you we don't want to tell them the actual like real problem we want you want

to address the problem that they think they have that they're struggling with so for instance you guys think that you can't get copyrighting clients that's your biggest problem but in reality you're not good at copyrighting if you just got good at copyrighting You' be you'd be able to get clients but when I leave with the burning problem of hey I can help you get clients that sounds so good to you because you think that is your your biggest problem right now on to the Deep pains so this is what is caused by the big problem

so think about it because you can't get clients because you're not actually good at copyrighting means you're not actually making money which is causing you to be broke which is causing you to still have to go to school you still have to work that job that you cannot stand that you go to every single day and you think I my life should be better than this I'm meant for more than this stupid job this is a pain that comes because of the the burning problem right next on the flip side of things from the burning

problem is the result this is the specific outcome or result that they can expect from working with you or from buying product right we want to know exactly what this is the specific result then from there is the Deep desires so if you have this result this is what causes the Deep desires so these are the the desires that would be fulfilled if they got the big results so if you had three to five highp paying clients right guess what you'd be able to make 10K months you'd be able to travel the world you'd be

able to quit your job do all this stuff like these the desires you have can be fulfilled if you get this result this is so important you must nail these foundations if you don't know these your vsls are always going to suck next this is the Intriguing mechanism so every vssl every sales message needs to have some kind of thing that gets them the result so basically it's just just a fancy word so a protocol a system a blueprint this the special funnel this special whatever like whatever it is right the program anything we just

must have a word for it that people can attach their curiosity to this word they can attribute all the results they're going to get to this word they can attribute all the pain that they have from not having this word from not having a system not having a blueprint whatever now the steps are the step-by-step process that they follow to actually get the result so this is the what not the how this is the strategy not the execution so if I like whenever you guys go look at my actual vssl whenever like the the new

one is up basically I walk you through the step-by-step process by saying hey here's how we actually get good so that's step number one is we get you good by showing you exactly what to write how to write it and critiquing your writing so you actually learn the skill next we show you how to get clients exactly what to write for them the scripts to use all the things so you see how I'm showing you the what but I'm not showing you actually how to do it this is what we want to do the steps

it's the step-by-step process they follow to get this result so you must have it broken down into steps if you don't then your product's probably just not that good yet so now the step foundations this is so so so important and if you miss this you're going to lose a lot a lot of sales okay so this is why similar steps to the ones that you have did not work for them in the past this is also why your steps are unique and different and they will work for them now okay and this is the

resources and things that will make sure each step works right so this is basically all the foundations to why they can believe these steps actually work why yours are different why similar steps haven't worked from the past and all the things that you give them to make sure that they will work right next is the proofs this is proof that you've gotten results with the thing and proof other people like them have gotten results with the thing and this leads them to the biggest proof which is they think they will get results with your thing

right they know that they can get results that's what we're trying to prove by by showing them these two things and lastly or the the last two the risk reversal and guarantee so this is like how are you going to guarantee that they won't be in a worse position after working with you then finally it's just the urgency and scarcity call Action like why do they need to take action now so you built up this curiosity you built up all of this emotion all these things to take action we need to cash out on that

by making it urgent scarce scarce and tell them why they must do it now okay we're not trying to do like you know fake urgency and scar like it needs to be real tell them the real reasons why they need to act now to to change their life right so these are the building blocks to a phenomenal vssl no matter how you structure it no matter what you go with like you must have these things if you take time to write these out and to have them outlined it'll make writing your vssl so insanely easy

that it's not even funny right so this is Step number one the building blocks part one now on to part two once we have have the materials right we looked up here this the like the wood for the house we have all the materials we have all good solid foundation of building resources we can build this vsl it is time to start structuring it in so how do we actually use these blocks to start structuring a great compelling sales message so we have five parts here right so we start with number one so number one

is the intro lead of your vssl the whole goal of this is to hook the right viewer you want to hook the people that you can help the most and get them curious enough to watch the rest your vsl so the whole goal of this is just to hook them get them curious okay now this is part number two so Parts two through four can all be interchanged you'll see when we start breaking down a vssl in a second like you can you can swap spots on these okay but number one needs to say number

one and number five needs to say number number five so number two offer explanation so basically you want to clearly explain the offer in your vssl that way whenever they hop on a call whenever they buy the product they know exactly what they're getting so you don't want to tell them all like the the technical stuff of how it works you just want to explain hey this is what you're paying for this is what you get this is how it works right we want to clearly explain the offer so that they know next is credibility

right want to prove it works for you prove it works for others and prove it works for them this is a whole section of credibility basically where you just established that four is the process right this is where you build confidence and curiosity in the steps that they actually have to take to success you showing them the what not the how why their steps will work so you'll see how all of these pieces are going to fit into all of these different parts I'll show you it's actually incredible it's like magical now finally the call

Action basically you want to get them to take the action stir their emotions be Crystal Clear of exactly what they should do handle basic objections and questions and immediately get them to take action and yeah tell them exactly what to do very simple so these right this is the structure this is how you structure all these building blocks in a certain manner to look great to sound grade and to have a compelling sales message right so this is the structure you're going see how we're going to use a lot of these all in these pieces

so it's going to be dope now on to part three the finished product building this beautiful vsl that works it's great people love it people want to buy they feel like they're in an environment where they can buy it is just beautiful so I've got different vsls here that will break down and some of these will be in the bonus resources that you guys will get for free at the end of this but for now we're going to break down Charlie Morgan's $10 million a year vsl showing you exactly how all of this works it's

going to be juicy all right so let's get into it he starts with oh baby my name is Charlie Morgan I'll be honest with you this is a sales funnel it's designed to sell you something so what is this from right here actually let me get a little smaller marker boom this is a sales funnel it's designed to sell you something this is directly who the Target customer he understands that his Target customer is very aware buyers they are like they're seasoned kind of business entrepreneurship guys they've been in the space for a long time

so he's going to address this immediately by saying hey this is sales funnel and guess what you have to know who your Target customer is in order to do that he also says I'm here to get you to schedule a call and if you're here maybe you're facing a problem with client acquisition where you have a business and you want that business to facilitate Freedom what is he doing here with client acquisition this is the burning problem they cannot get clients so this isn't their actual problem right the actual problem is like mindset information like

all this stuff but the burning problem that all of us struggle with like coaches and agency owners whoever is client acquisition then you want that business to facilitate Freedom which is obviously a deep desire you want time Freedom you want Financial Freedom you want to be able to move where you want freedom of movement everything like that you want to have a good business successful six figures seven figures even more than that right you want to prove to people that you can do it what is all this guys these are the Deep desires he's immediately

hooking us with the Deep desires here but the one problem that stands in the way is getting clients in getting appointments here again he is using this Burning problem right reliably B appointments with qualified people from your services that is it so this is pretty much the intro he's hooking us he's using the Target customer he's using the burning problem he's using like the Deep desires and pretty much also the result which is like just getting clients right getting clients getting money now he says welcome to the funnel if that's you are you about to

book a call let me tell you why I broke in the ice yada yada what's the offer this is the offer explanation right so first we hooked the right viewer with this now it's time for the offer explanation and so because Charlie offer is so important and it's so like it's to people so aware then he leads with the offer explanation but this might not be best for your Target customer you must think about what's going to work best for you and then decide how these pieces are ordered right so he has exclusive for agency

owners coaches and Consultants what is this Target customer who this product and service is for 20 paying clients that's right 20 of them in the next 6 months completely guaranteed in writing on your money back in 5K on top this is just like the specific sorry guys this freaking lawn mower is going crazy right now one sec all right well he doesn't seem to be going away so we're just going to talk over the lawn mower but anyways so 20 paying clients that's right 20 of them in the next six months completely guaranteed what's the

possible what's the worst possible outcome of working with us is you make five grand so this is he's just explaining the offer and he's explaining it explaining how it works and being very very clear this is just a very simple offeral explanation now onto the credibility once they have the offer explained right they're probably thinking okay this sounds great but how do I believe that this is actually real and so once you have a great offer that's irresistible you must prove that hey you can trust me and yes you will actually get five grand and

yes you will get 20 PL clients all these things so now it's all about trust so he immediately goes into credibility section so first he's going to prove your credit this is usually what people do right is to prove your credibility first so you might be thinking Carly how can you have so much confidence to offer something this crazy well it's results because I've done this for myself exact client system and me and my business partner have done this time and time again and then here's some results for you this is how other people have

done it so if we look over here into the proof right proof you've gotten results proof other people have gotten results with the thing so he's showing you this is based on results here he just gives a ton of great results testimonials all this stuff and the more the areer guys this is so powerful so any results that your clients or you have you must leverage all of them get your best results and start getting them here and um putting them in this credibility section so prove you can do it prove other people have you've

taken other people through it and boom insane insane credibility so now that's a social proof over he literally tells you hey this section of credibility is over so now on to probably one of the most important and most overlooked parts of a great vssl and that my friends is the process section so in here the whole goal is to build confidence and curiosity and give them actual steps that they can base their judgment of this program on so giving people a step-by-step process makes it seem easy SL anybody also it makes you have confidence and

they can believe that this stuff actually works and it's not just some weird thing like there's an actual system so what he does here is you can see he makes sure that everything is talking about appointment booking and sales appointment booking appointment booking what is this guys this is the result that they want this is what everyone thinks that they want so bad and he uses the Intriguing mechanism by saying this a collection of proven systems 17 different systems 17 I'm going to give you 17 I'm going to help you install the systems and run

them so basically he is just saying that there is this thing this system this step-by-step blueprint that gets you the exact result that you want it's very simple guys but it's so so so so powerful all right then he immediately goes with some credibility here he's using some credibility showing the targ customers just like them and uses proof by showing hey these people are just like you they want to be successful they want to grow their business he's talking about the Deep pains the burning problem and the Deep desires all right here and the problem

is they couldn't figure out how to get clients this is the big problem burning problem and then they tried all these things this is also directly from the Target customer if you if you understand your Target customer you can say hey these people were just like you they struggled with the burning problem they had the same deep desires they had the same problems and pains and all this and then they used the system and boom it works so this is The credibility or this is the process section of showing you hey there's an intriguing mechanism

here's how it works and then boom here's exactly the proof that it does work from people just like you so very very powerful stuff so now moving on to the CTA this is where all the hard work is done but you must get the CTA right to actually cash out on all of that hard work so he's saying all these people here they were incredibly they are incredibly successful entrepreneurs and they're all right but they were just like you before they came on what is he doing here he's stirring emotions right so if you want

these results you want to blow up your business add monthly Revenue we're talking about deep desires everything they booked an appointment through 12 months ago they watched a video just like this they clicked on a calendar link below you can see if you scroll down and they booked a call do you see how he is being crystal clear in this saying he's saying they watched this video they scrolled down they clicked on this link they booked a call and then 3 to 12 months later their life changed completely so book book the dang call um

buy the thing give us a chance to expl or don't don't even have to buy the thing just just give us a chance to explain how it works and make a decision and um yeah he's like taking pressure off of this here handling basic questions and objections so want results also imagine he's starting emotions again imagine you wake up in 6 months having 20 new paining clients talking about the burning problem um how it change your life and uh yeah that's the sales pitch boom good go so do you see how we used amazing amazing

building blocks but very simple but when you have all these building blocks and then you have a simple structure for how you structure your vssl you can create an incredible finished product just by plugging and playing all of these things like I said you can get uh me breaking down my future vssl and Daniel fos and some other ones as well in the bonuses but this is how you do it guys all you have to do is find a structure that you like from someone's vssl take the structure and plug in your building blocks right

so like here is the intro to my vssl my new one that you'll probably see in like a week or so is do you want to sign 3 to five high-paying copyrighting clients 3 to five and if it doesn't happen you get all of your money back along with an extra juicy th000 on top of that for your troubles because I believe in my offer so much this is the link to my my new vssl if you're interested in that offer like you just straight up want to want to talk to me about it click

the first link in the description right but if you guys are here for the resources like I said it's all free you can get them whatever all you got to do is put in your email and I'll send you some random emails and yeah click the second link in the description for the coaching click the first link right there this one click the second link and now let's go over how to install a vssl so actually I'm going to get out full screen we're going to go over here into the okay so all we do

is you want to use a program called Vimeo and so we'll just type in Vimeo boom um yeah this what it looks like this is the logo whatever Vimeo and all you got to do is once you upload your video in here you want to make this thing look professional you don't want to be an absolute goober guys you want to make this look professional so here's what we do all we do is go into player right here and then you will just go and hide all the video details so it's going to hide all

like your names all the sidebars you want people to have as little distractions as possible so hide all these hide all the profile pictures titles all this stuff and you're going to take the link from this just click share grab the link be good to go go into clickfunnels or any kind of funnel designer they're all the same guys they all work the same way basically you just hit plus you design a new element you want to go to video and then all you're going to do is you're going to go to settings and you're

going to plug in this video Ed you change it to Vimeo or whatever you're using boom plug it in here and then you're good to go and then sure enough if we go into this link which you guys can find in the description if you want to check it out you have your very clean vssl on here with no distractions it's perfectly done well and yeah that is how you do it yeah guys hope you enjoy the video and see you next time