Lead Magnets Are Dead. Meet the MicroMagnet.

i got to be honest with you dude most lead magnets suck they're bloated they're boring and they take longer to build than an IKEA bookshelf trust me I built a ton of those and they always ended up wonky even the good lead magnets though they take too long they're too slow to build too slow for your prospect to consume and they're too much hassle for your prospect to actually use so you end up with nothing meanwhile the cost per lead's gone up attention spans have gone down and nobody wants to download your ultimate guide to

something that nobody asked for dead it's not that lead magnets don't work it's just that most of them are built for the wrong decade 1995 cold and they want their magnet back so in this video I'm going to show you how to build what we call a micromagnet it's a tiny high converting lead magnet that takes less than 5 minutes to make solves a tiny problem for your prospects and uh generates way better leads it's cheaper than the old school stuffing folk one of our clients Tim just built one after we taught him this on

Friday by Saturday had 1,09 leads for 91 cents each all by making a micromagnet i'll even show you the micromagnet GBT that we built so you can whip one up today we call it the micromagnet suggestmatic it's quick it'll take you two or three minutes and you'll have something useful usable and pretty fun in about 3 minutes time so we first taught this in Black Belt like a month ago it took our clients an hour and a half maybe even two hours to learn the stuff they're like "This is really good but why is it

so hard to build a micromagnet that's designed to be consumed in 2 minutes?" They did it in that puby voice i don't know why they just did at the end as a little bonus surprise we gave them this micromagnet maker our little GPT and in three minutes they all had killer micromagnets ready to use including the hand raiser post and all of the stuff they needed to market it and get leads in and then what to say to follow them up afterwards it was like giving a a group of coaches marketing mushrooms so listen here's

what we're going to cover today uh number one why traditional lead magnets don't work anymore and what to use instead uh what a micromagnet is and what it's not uh the power up framework how do we identify a splinter deliver a shortcut and up uh upgrade people to the next step with a great CTA and then a bunch of real world examples that you can swipe from uh and then at the end like I said how to build yours today using a little GPT that we made just for you so let's get started so traditional

lead magnets are broken you've seen it like the ultimate guide to Facebook ads it was a great book but it was a book uh get my free video series download my 47page ebook about funnels and feelings and stuff they're useful but they're really heavy they take time to consume they take a ton of time to make and the worst thing is they make people think and they make people learn you they assume that your your lead's motivated your lead isn't motivated they don't want to learn they just want the outcome so what we want is

something that that's high value and effortless let me show you how to do it all right let me show you this micromagnet matrix this is how we how we think about these things and why some lead magnets pop off and others don't whether somebody wants your stuff or not really comes down to two factors uh firstly value is it hot or not and secondly uh resistance you on the bad side it comes down to threat i got to talk to some sales guy or hassle uh I've got to fill in this long form or it's

47 pages right or it's going to take a long long time and on the other side the opposite of threat and hassle is it's like it's it's safe and it's easy old days everyone offered I'm sure you don't do this although I've got a couple of friends who do this and actually work surprisingly well they just offer email newsletter it's okay but it's not super valuable crap in the old days we still do it a lot but this was the thing people would offer a free session but hey it's 2025 and we're so clever now

what do we call it now oh it's a discovery call or it's a strategy session no dude it's a sales call um your prospects know the difference and they know that it's not super valuable and the only reason you want to spend some time with me on the phone or on Zoom is because you want to extract money from my wallet it's a trap i know but I'm different Ducky i'm giving people the value i'm giving them the juice it's high value i give them like a video video course for free it's awesome or like

a fiveday challenge okay so hot super juicy really valuable but we're busy i don't have time for that if the Mr t was here he'd go "Ain't nobody got time for that video course five day challenge it's cool but there's this there's this problem i really want it but I don't have the time for it this is like a gap between like the value and the the effort required and the juice isn't worth the squeeze so they just don't do it so what's up here this is what we want something that's hot and fast and

easy um that's a micromagnet something that solves a super specific tiny splinter level problem gives people a cheat code and is easy to consume uh easy to get value from and easy to take the next step from and best of all easy for you as well it's um zero effort really juicy and it's not it's not crap it's not a trap no gap it's just a snap that's what we're after right so this is why some lead magnets do great and some social comments or ads go great it's cuz we're offering what people really want

um specific result short period of time zero effort so let's recap people don't want to learn they just want to win the two biggest killers are threat and hassle and a topic that's broad and vague we want a micro problem with an easy fix who doesn't love an easy fix to a hard a hard thing that's what we want just remember you're not teaching night school classes here you're just handing out cheat codes so people can win fast let me show you a couple of quick examples so you clearly understand that's a lead magnet old

bad and this is a micro magnet new good okay this is just a list of titles and just by looking at the titles alone the ultimate guide to Facebook ads versus steal my highest converting Facebook ads copy and paste in 60 seconds one's fast and easy and one feels like work right uh how to write emails that sell the exact three email follow-up sequence that books more sales calls with word for word scripts have a look at these examples they're all uh tiny problem specific fix and they feel like something you can steal not something

you have to study that's the big idea so when you think of these think of them like the movie trailer or the preview for your program they're not the whole movie they're just the juicy bit that makes people want in right full content strategy guide that's the movie if you just have a list of like the 10 Instagram hooks that will double your engagement that's a micro magnet what we're going to do today is we're going to build one of those for you so let's talk about how to make one three big ideas here number

one got to sell a splinter what I want you to do is identify a super specific micro problem that your audience has got not how to write better emails but subject lines that revive dead leads right we want to take something tiny because when you point to a tiny problem we can make a tiny promise and tiny promises are super believable right i I reckon if I downloaded that it'll be useful for me easy game over and you win number one sell a splinter next once we've identified the the splinter problem our job is to

give them a cheat code a quick unlock a GPT a script a checklist a Canva template a one-pager something simple and easy that they can extract all of the goodness from and get an outcome without really trying once they've got the cheat code it's our job to lead them home like Hansel and Gretle breadcrumbs to the next step in your sales process so we want to bake in that next step into the micromagnet itself where they can join your list or book a call or hop on your weight list watch the next video apply for

apply for your program whatever the next step in your sale process is we want to bake that in so it's ready for people to take the next step it's a power up here not a project it doesn't need to be big it's like a micro step if you like that you'll love this let me give you an example so Dean Jackson's amazing nineword email right it takes 10 seconds to learn 2 minutes to send and it makes you money instantly thank you Dean by the way if you know Dean Jackson and if you've ever sent

a a nineword email comment thank you Dean in the uh in the comments below that man does not get enough appreciation for the marketing god that he is it's a textbook micromagnet nine word email you learn it you get it you send it you make money it's amazing it should feel a lot less like pop in your email address and then read for the next 45 minutes and more like click this and win that's what we're after here what's one micromagnet idea that you've got that you could build in the next five minutes that's the

question we're about to answer uh as I told you before we built this thing called the micromagnet maker it's a GPT you can use a version of it too the micromagnet suggest we had black builders spend two hours learning how to build a micromagnet and then at the end we gave them this little tool that does the whole thing in just three maybe five minutes you answer a few questions you choose a specific problem you name it and it spits out your lead magnet if you've got your own content or system for it you upload

that in and it makes a micromagnet based on your stuff if you don't it'll suggest something and then it's on you to make sure that it it's actually good so let's make one i got my phone here micromagnet maker activated you just tap the click here to get started just remember a micromagnet is like the the um little taste spoon they give you the ice cream store yeah and then all of a sudden you want all the flavors right now that's its job so uh let's come up with an example click here to get started

i usually talk to mine uh rather than type it's quicker and easier and I can be a bit direct boom you're in welcome to the world of micromagnets where high converting leads get pulled in like bees to honey and not a single freebie hunter insight let's get straight to building who do you help what's their biggest struggle right now i'm going to make this up this isn't my business just to be clear uh I'm a coach and I work with fitness professionals who are struggling to get uh engagement and leads off their reels because they

don't they teach great content but they don't thirst trap enough we want to create something a little bit racy oh yes we're going spicy i love this so you help fitness pros who are posting valuable content but their real aren't converting because they're not sexy enough for the algorithm or for the audience they're basically getting punished for being smart instead of shirtless you're getting it let's lock this in done what's one tiny painful problem uh they post nothing happens uh how do I hook people in the first 3 seconds of my reels without doing cheesy

pointing dances that's good what's a scroll stopping caption formula that gets people to watch how to make my reels feel a bit more provocative without selling my soul or my six-pack i think the problem is that they're useful but they're not you know frankly their vids aren't sexy enough that's the core issue the symptom is yeah low engagement on their content uh what's the easiest fastest way to deliver the micromagnet so they can fix that problem in 5 minutes or less a swipe file a template a checklist a script or a mini tool yeah what

I think they want is a ready to go real script with what to say what poses they should do when they should show their abs and when they should show their booty yes this is the concept glow up they didn't know they needed we're making a real scene script make it look like a fitness influence influencer storyboard but with strategy not sleeves no no no we want the sleeves when to show skin versus when to draw drop value visuals to match poses moves sexy but strategic that's what we want and a cheeky little CTA to

turn the views into DMs i love it let's go you're speaking my language now it says "Let's make your micromagnet the only fans of fitness marketing." We're calling it the sleas to real script uh I reckon we call it the fit pro thirst trap yes that's the one tagline sley strategic real script that turns leads in uh likes into leads without feeling cringe yep amazing let's roll into step five make the content uh build the content yep the first hook first 3 seconds stop the scroll set off the thirst radar and make it clear this

isn't just eye candy what to show you flexing posing or stretching in a way that shows just enough skin to stop the thumbs pick your power move abs a standing twist or a shirt lift booty glute kickbacks or banded squats from behind obviously caption on screen hot take pro tip: Use slow-mo slow-mo or bounce the first second for extra attention you know the algorithm wants it then you drop the value show them you're not just hot you're helpful looking great is one thing but here's what actually gets my client's results quick visual of a client

before and after transformation text popup client lost six kilos in 8 weeks without giving up carbs i love it um then the DMCA uh overlay text i'll show you exactly how I do it this is hilarious by the way have we not seen this this is exactly how they do it um the DMCA turn lurkers into leads dm me thirsty and I'll send you the exact plan I give my my clients what to show you looking directly at camera with a smirk or a raised eyebrow dm me thirsty text pops up want to know the

secret slide in it even gave us the post caption final CTA uh when the DM start rolling in send them this and it gives you the whole damn thing and then a hand razor post as well so that was cheeky that was fun that was obviously silly but we've seen a lot of it all we did is we took three or four minutes while I was explaining it to you and we built a killer micromagnet that's what we want to build for you hey do you want to steal the micromagnet just this GPT that we

built if you do it's in the description uh you know a little bit about how it works it'll ask you a couple of questions and it'll help you come up with a great idea for your next micromagnet link down there so that's micromagnets you know the best part they don't just get better leads they get faster leads because they've delivered some value before people opt in not just afterwards and then we can segue them into what comes next remember your goal isn't to teach it's to trigger some momentum and this micro magnet is one slice

of the marketing system that we use uh out of our attract convert and deliver framework and if you want to see the whole thing and just get the game plan for how to grow your business from six figures to seven figures this year then uh there's a link to that video in the description below as well thanks for hanging subscribe hit the bell 2025 style or whatever you're supposed to say as a YouTuber i appreciate the hell out of you auto gent