Ecommerce Email Marketing 2025 Free Course (8 Hours) | Klaviyo & Shopify

what if I told you that even though I look like a child I've made Brands $40 million just through email marketing today I'm going to condense my four years of experience into an easyto follow course so that you can start applying ASAP but this will not be a short video with information that you already know it's going to be a longer one and it's going to be action-packed so if you aren't willing to stick around and learn you're probably not going to make it far in the game so without further Ado let's just get into

it okay in this video we are going over how to actually scale an e-commerce brand in 2024 I've been inside of over 50 e-commerce brand to help them scale and have over $20 million of attributed Revenue through my Consulting so you can choose to listen to me if you want if you don't doesn't matter to me but I'm going to be going over everything in this video and what you need to make sure that you have locked in so first we want to understand the evolution of the market what has been happening since 2020 because

we are playing a different game than back in the day so evolution of the market uh 2020 to 2023 where were we at we had Co all that good stuff uh government prints a ton of money to try to like save everybody everybody had stimulus checks they had a ton of money consumers were buying anything cuz they had nothing better to do in Co in in that era than just to buy buy buy so Ecom Brands felt rich and new Ecom Brands start multiplying especially with Shopify making it super easy for people to set up

a store drop shippers so new Ecom Brands start multiplying and then now we're in 2024 where we're in a bare Market there's fear of inflation recession all that stuff and the consumer just has less cash to spend and they're way more skeptical and they are just buying less so you have more more Supply so many Ecom Brands and the more skeptical buyers it's just resulting in Ecom Brands making a lot less money Ecom Brands who continue as usual pretending like it's 2020 2021 2022 2023 they they're just going to fizzle out whereas the brands who

focus on profit that's kind of the key of this whole entire video is them being able to thrive and survive past one to two years so it's important to understand like the context and the evolution of the market um because also this is just leading to the customer isn't buying like they used to you can pay top dollar for your cold traffic ads but maybe you've noticed but the customer just isn't buying right off the bat as much as they used to used to be able to put up some ads and get a 4X row

as no matter what no matter what you put up but we're kind of not in that ball game so reason number one why they're not buying like they used to they have less money 2020 they had stimulus checks they had all this stuff and it was kind of Shut Up And Take My Money whereas 2024 they have less money and so you can see this with all with just Expendable income down across the board they're a little bit more skeptical with their money because they don't have as much with it and reason number two is

they just have a ton of options so thanks to Shopify um there are so many brands that somebody can just access and a couple Taps on their phone and there's so many that they can choose from and people like shopping around look at how fun this lady is having um so if people have 10 options for if your clothing store and you sell like Mountain jackets and there are 10 options out there the odds of you getting that sale much less likely than a couple years ago when maybe there was only like two to three

in your specific Niche so they're just more options um reason number three they've been scammed online before so they're not buying right off your site because they ordered that 24-hour AB Shredder 3000 off of a sketchy looking um ad and they're still waiting for it to get in the mail and yeah so they've been scammed online or they haven't received their order they've had a bad experience with a brand they didn't do their due diligence in um they didn't get their order it took like two months to get to them so they're kind of like

scarred from that and there's no there's kind of no way to overcome that uh except for what I'm going to talk about and then reason number four they just don't know who you are um they're thinking who is this brand I've been scammed buying online before what are people saying about it and why not go with any of the other brands they just don't know you you're not going to be best friends with somebody right the first time you meet them you have to get to know them a little bit you have to start cracking

some jokes and then eventually like then eventually you get to know them and then you trust them to tell them like your secrets your deepest darkest secret it's not actually but like in this case sending you their money their precious money takes a lot to get somebody to hand over their wallet PS subscribe my free daily newsletter you get a free 75 page guide on email marketing when you sign up um inbox newsletter. comom subscribe Shameless plug uh it's really good so this is how to guarantee failure with your e-commerce funnel so you have your

attention capture in recapture up here and you have paid ad traffic and then organic traffic probably 90% of your traffic is going to be coming from Paid ads you're spending a ton of money there um and you're driving site traffic that's the point the problem is that conversion rates around like 1% for cold traffic like even less than that if we're talking cold traffic maybe you have like a 2% or 3% conversion rate across your whole store but a lot of that is recurring people um but cold traffic 99% of people are just going to

leave and you have to pay for them again you have to keep paying as they go through this and 1% are going to purchase so it's kind of bare and grim and unfortunate but that's just how it goes the thing is like you need a couple people like you don't even need that many you need just like two or three to really like break even and then start making a profit so the more you can get that the more people you can get the more odds you have of um actually having a profitable funnel and

if you bring one person into the funnel you're able to know for fact that you're getting a certain amount of money out and then scale profitably so that is how to guarantee failure you're just going to churn through add spend it's going to take a long time to scale because you with your margins you're getting a 2X row as 3x row as and with your margins you're only taking home a couple bucks per purchase like it's that's just how to guarantee failure and this is how to stand a chance what we want is we want

to get at least some of the people we want to get their information and send them stuff a cheaper way rather than just continuing to show them paid ads so still you're going to have 1% of traffic um purchasing but then we want to get them on the email list email is the cheapest form of traffic we'll talk about it but if you can get your website traffic you can get 10% of people to opt into the email list and then you have 1% of people purchase and then you get those people and then 89%

of traffic leaves that is a lot better um you're getting 10x essentially the amount of people entering your email list or at least getting their information able to send them stuff very cheap and so this is the funnel of how to actually stand a chance you could have a shitty store and so that's why I'm saying not how to guarantee winning but this is how you at least stand a Fighting Chance at least with this you're guaranteeing failure with this you can actually stand a chance so what we want to do is send content you

need a Content funnel to be able to level up your prospects here and earn their trust because when people are coming in they're a level one Prospect they do not know you or and they do not trust you you send content they level up and then they have Intrigue oh yeah I've seen this brand before they seem legit but maybe not quite there yet so they're intrigued you send more content then they become interested I like this brand but I'm not fully there yet maybe it's not the right time whatever it is then you send

more content they become a level four buyer I like and trust this brand and I'm ready to buy the only way to do that really is with content if you just show somebody your brand once they're going to forget about you thousands of Brands out there you need to continue to show them continue to build that trust just like when you meet somebody for the first time you don't trust them right away maybe you don't want to I don't know leave your wallet with them or something I maybe maybe that people are nice you could

leave their wallet but you know what I mean it takes a couple times conversing with somebody getting to know them to really um to really trust them enough to like hang out and so people just need content to convert thousands of Brands out there they need more info to make the decision plus people just don't trust you right off the bat it's very rare for them to go to your site and buy on the spot you need to get their email and nurture them with content to get them over the edge you just you just

need that content just one time isn't going to cut it so cheapest way to send content to maintain margins and profit is email it's also the most predictable so this is return on investment usually per $1 spent you get about $36 back with email it's super cheap it costs fraction of a cent to send emails and so you're really getting the most bang for your buck you could do Facebook ads meta ads whatever it is but you're getting you have to pay a lot more usually only getting like a 3X return on investment if you

have a good ad and so if you you want to spend that or you can do it cheaper with email and everybody checks their email everybody goes through their email so that's the cheapest way to do it um email marketing is the number one option for sending content building trust and staying top of mind it's very cheap you own it completely you own it completely you own your email list these are your customers it's very predictable you know for a fact how many people are on your email list and what percent of them will convert

and it's also scalable you just H bring more people into the funnel and then the revenue will scale kind of linearly and exponentially and then for it increases your customer Goodwill by sending emails sending good content you're able to just kind of like build that trust and continue to provide them value to where they can trust you again and then no one can take it away Zuck can't shut it down it's the problem with ads at the snap of a finger they can raise ad prices 10x and there's nothing you can do about it with

email you own it completely and no one can take it away put it simp cheapest way to get traffic from people who already know like can trust you that's amazing thing a lot of ads are to people who um don't know like and trust you email is just a massive database people who know like and trust you you've sent them content they trust you and so it's the easiest way to access these people so let's talk about the funnel first we need to talk about list growth which is this section here after we have this

lame funnel where a lot of people leave this is what we're talking about here we have list growth you need to get people on your list so there's a lot of value with new subscribers new new subscribers are worth more than past subscribers they actually are because they just opted into their email list and maybe they're ready to buy or you peaked their interest and so there's a thing known as the honeymoon phase which is like right when they join the list and um like kind of up to their first second purchase they're in honeymoon

phase you're this new brand they're like oh I just opted into their emails these these guys look awesome they had a solid website like this is cool this could be like my new favorite brand um people do that often so that's a honeymoon phase and so you can get and then fresh interest also like if they clicked onto your ad and then they go to your site and sign up to your email list that is very fresh interest it's probably top of mind and so that's kind of the value of a new subscriber whereas like

a longer term subscriber they have probably bought from you before and they trust you but it's they can start to lose interest so you have you can overcome that by sending good content but new subscribers are super key and so you always want to make sure that you're um growing your list and so we have four methods of list growth which is our popup forms post purchase optins sign up pages and sign up embeds um kind of in the order in which they work um so popup forms forms that load onto your site in the

viewer's face after certain activity usually a couple seconds after somebody uh goes to your site and get a pop-up form hey do you want this incentive just give us your email um and then you deliver it so popup forms are going to be the main one a good popup form will convert 10% of your website traffic into email subscribers so that's why we put 10% in that graphic up top two we have post purchase optins so it's just a checkbox next to someone's purchase at when they're checking out asking if they want to receive future

marketing very effective you can just get the email address of pretty much everybody who purchases uh you can have that checkbox automatically checked and they'll get added to the email list three sign up pages so just full pages on your site dedicated to getting someone's email address you can link that in like your Social Media blog content whatever whatever you want and you could have giveaways on your sign up Pages you can have certain things so these are just pages on your website for collecting email addresses then you have sign up embed so embedded forms

on your websites like homepage and your footer always a good place to have your email address and offer whatever kind of incentive that you're giving or reason for somebody to sign up for your email list so those are the four meth methods of list growth that you need to have to feed into the rest of the funnel so the next part of it are your flows which are your automated emails which are right here um so what are flows automated emails sent to a customer after they complete a specified action things like joining the email

list abandoning an item that they added to cart or making a purchase after they do those actions they'll get fired into a flow a set of emails who um that are going to essentially convert them and give them the necessary information they need it helps allow us to automate the customer Journey Send High converting reminders um give cross sales and relevant information to the customer they should make up about 50% of your total revenue the other 50% coming from campaigns which are the one time emails sent to the list if you're around 60 40 40

60 50 50% you're usually good if you get outside of that then there's probably a problem like if flows right here was 30% campaigns were 70% I'd probably say probably a lot of room for improvement in the flows so why use flows again just to show it really clearly it's automated Revenue you get to take pressure off your campaigns if you are constantly just hands off generating revenue from your flows it's going to take pressure off your campaigns where um you're like oh my gosh our email revenue is down this month we need to we

need to send a ton of campaigns flows will help you take pressure off of that convert your high- intent traffic abandonment people um people who just joined the emlis it allow you to convert those people without letting them slip away recover your lost sales so abandonment flows so you would have lost these otherwi these sales um otherwise but you're sending them uh reminders and then personalize the customer experience if you have flows and you have somebody like post purchase they make a purchase they buy a specific item you can customize the experience by giving them

specific content to that item and that just helps the customer so what flows do we want here is a table of everything you want with the clavo trigger and the clavo filter these are kind of just like the base stuff that you want to make sure that you have live every Ecom brand needs these live welcome flow website abandon someone visits the site and then leaves browse abandon views the product then leaves card abandon adds to their cart then leaves uh checkout abandon goes to checkout and then leaves post purchase somebody makes a purchase and

then win back somebody hasn't purchased in 60 days I have a very long video on clavio flows so you can check that out it's just down on my channel you can find it um but these are like the clavo filters and whatnot that you want to have so that they fire correctly more information in the other video on my channel if you want to go find it so those are the flows and then now we want campaigns so campaigns are this part of the funnel here um and so campaigns are the onetime emails that you

send to your list at a certain time typical campaign topics that you might be thinking of are like holiday sales like Black Friday um Memorial Day those types of sales to like back in stock email so you just got a you just got some new items in stock and you want to send your send to all your customers all your email list to let them know product releases again like a onetime thing that happens um but those are like the main ones that you think of but there's much more to campaigns and getting customer loyalty

and conversions over time so what do you send how do you build that con how do you get conversions and build loyalty over time so nobody on your email list just wants to receive offers discounts and like pick me type content where it's like buyer stuff buyer stuff buyer stuff by doing so you just seem needy and no one wants to buy from someone needy create sales resistance somebody goes up to you and it's like buy my stuff buy my stuff buy by stuff they're like oh my goodness no I do not want to buy

from you so by being altruistic like don't really care like here's the product here's the information buy if you want and avoiding asking for sales it helps help you accomplish two things you avoid an knowing your list with just discounts over and over again and then losing the effectiveness of your discounts over time and then two you also position yourself as a sought-after brand who doesn't need to beg for purchases like when I'm thinking about the top brands in the world where I'm like okay that is a prestigious brand like I'm thinking like designer I'm

thinking of like apple those types of Brands it's like are they saying sale come buy our stuff like massive whatever like no they're just saying like here's our product here's why it's so amazing have it if you want and then people just flock to them it's just like you always want what you can't have and you want what people that's why you always are attracted to the person who you never have a chance with same sort of thing we recommend three to four campaigns per week yes three to four per week for some people they

think that's a lot it's really not if you're your email is everybody checks their email multiple times a day they're probably on other newsletters and so it's easy for you to get buried three to four campaigns really isn't a lot it's every other day and we found that to convert the best across the board and so this is like bad content sale buyer stuff discount exclusive Gone Forever buy or die um good content is like tips and tricks message from our founder what does this mean our favorite picks watch out for this in the industry

like here's like some risks things like that that's good type of content that people can get and you're giving them dopamine it's kind of like social media like people scroll social media to get this types of this type of content let's give it to them in the email and provide value to them so that we build our um so that we kind of like build our Authority and build trust so here are a ton of campaign ideas if you want them um for non- Discount campaigns that aren't pickme type stuff uh you can pause this

video and look at it if you would like um but yeah I'll also put this Doc in the description so you can have it but like one benefit feature talking about one specific benefit having one feature so actually once feature of your product such as its ingredients or materials I won't read all of these but like FAQ frequently Asked question what's inside How It's Made how to use back in stock we have a ton of different stuff myths versus facts progress update on the brand a customer transformation um puzzles treat yourself that's always a good

one um people like if you say hey treat yourself you deserve it people people often buy uh tips and tricks Flashback Friday throwback Thursday uh stuff like that staff picks those are these are all great ideas that you can use um that don't use discounts and right here if you're sending three to four campaigns a week and you send three to four you just go through one by one of these this is going to get you let's see three months worth of content um so more than that my math is bad but you get the

point um if you send three to four campaigns a week this will get you through some some time so you want to build a monthly campaign calendar on top of this just to make sure that you're planning your content effectively and you're fitting those topics as I mentioned so if you have topics to choose from you make your calendar for what campaigns do you want to send on what day so here's how to build a monthly campaign calendar for your emails you just want to determine your important dates so you pulled up just a um

say it's June and you want to create a calendar just pull up determine the important dates that you want uh in your calendar so if you want to run a sale for June if if there are any product launches in June if there are any holidays in June just go ahead and put those into your calendar for those dates so now you have a blank June calendar with some important dates you want to add supplementary emails to those important dates for like a sale for like a sale that you're running for like I don't know

a June sale June 10th say for example um you want to add your supplementary email so maybe you have like a reminder and then like a closer email so you have the sale launch on the 10th you have a reminder on the 12th and then you have a sale closer on the 14th add those supplementary emails uh if you have a product launch you could do a teaser um whatever you want to do add those and then for all the extra spaces that you have so now you have like a like a third of your

calendar filled out for June with like supplementary content and the main stuff fill in the gaps to make sure you have three to four amot campaigns per week and use microtop it campaigns which are just kind of like the examples I gave above microt topics are just uh topics that are one specific thing about your emails rather than giving people a whole massive article about a ton of information that's going to overwhelm them we choose a microt topic such as like one specific benefit about your product rather than showing them all possible great things and

how your product Saves the World and ends world hunger all that good stuff you just want to pick one specific thing like we we help you feel happier like that's one specific thing so here's just campaign process easily uh easily made visual so those are all of the parts of the funnel it's just a cheap content flywheel that's just email cheap content flywheel um rather than spending a ton on paid ads waiting for people to try to organically come to your content which can take a while it's not predictable you don't know when people are

going to reee your content we want to have a cheap content flywheel we have these automated Journeys that will send if somebody if somebody signs up to your email list and four months later they go to your website because they thought about you because they we're just going about their day and there was like oh yeah I need to buy this product they go to your website and then they abandon their cart we have these flows automatically firing and it's cheap content we don't have to send retargeting ads that cost a lot of money then

you have campaigns where you're constantly staying top of mind contining to R remind the customer of your product you're giving them value building Goodwill and you're getting conversions along the way people you're just overcoming objections with each email that you send and people will automatically buy and if you can get 10% of your website traffic to come in if you have like 50,000 website viewers a month you get 5,000 new email subscribers a month like that's and that's very achievable that's what we help do for brand so it's very much possible just think of email

as a cheap content flywheel cheap content to people who already know like and trust you so that's why it's so effective that is it for this one join my free daily newsletter I wouldn't be promoting it if I didn't think it was the best thing in the world it is very good and if you want to find me you can have my Twitter links my Twitter that's where I'm the most active YouTube of course which is hopefully what you're watching LinkedIn feel free to email me if you have any questions I'm happy to help and

yeah this talk will be in the description let me know if there are any future videos that you want covered and I will see you in the next one in this video we are going to be going over this guide on how to double your list growth and your email marketing Revenue in turn a definitive guide for getting your pop-up forms at 10% plus conversions meaning you bring site traffic 10% of them will turn into email subscribers so this full guide here is what I'm going to be going over this is the condensed version if

you want to keep this have it for yourself it's in the description so first why is this important so in 2024 there's exponentially increased competition the customer has less money than 2020 with stimulus checks and conversion rates on e-commerce are just dropping dropping dropping so without effective popup forms in place your ad traffic will just visit your site and leave kind of to never come back go check out one of your competitors or you'll just be forgotten so your ads just lose effect Effectiveness the lower that your pop-up forms convert so having a high converting

pop-up form will allow you to capture nurture convert and then retain your ad traffic with email thus increasing your Revenue over time by converting your customers who work cold and lowering your cost per acquisition position if you don't have your forms in place people just going to leave your site and never come back if you do have high high performing popups you're going to actually capture them and get the most out of your ad traffic so that's me some helpful stuff if you want it some social media links um and yeah we've generated over $20

million in revenue for clients so what is inside this video and this guide the purpose of pop-up forms then we're going to talk about the importance of them nine common mistakes with popup forms that I see way too often that is absolutely killing your cost per acquisition um effective email popup form examples we're going to go over five steps on how to create a high high converting popup and then the top seven AB test to run on your popup form that you can do today and then seven a swipe file of 29 High converting pop-up

forms that you can replicate that I personally manually picked out from sites that have good forms so this one's going to be a doozy it's going to be awesome so sit down grab a snack whatever you have to do so first let's talk about the popup the purpose of pop-up forms that is the first stutter it's going to be one of many so bear with me um evolution of the market so kind of touched on this earlier but 2020 2023 government prints a ton of money stimulus checks consumers buy anything Ecom Brands feel rich because

there also weren't as many Ecom Brands as there are today so new e-com brands start multiplying and now we're into 2024 where it's kind of a bare Market people have less money um consumer is a lot more skeptical now they've been scammed online so they're buying less and so Ecom Brands just make less money the ones who continue as usual pretending like it's 2020 and have a 2020 funnel are going to fizzle out meanwhile the ones who are focusing on profit in the back end are going to thrive that's kind of what we're seeing right

now and we're really seeing it play out so the e-commerce problem of today is really that just like most the people who click your ad and go to your site like most people are just most e-com stores rely on ads for site traffic and you should it's a good Channel um but they're just not going to buy right away these people have objections they don't have enough info they don't have the money right this second to buy like their payday is next Friday they just found out you existed they just randomly clicked on an ad

they don't know if your product is any good and why would they go with you when there are thousands of other brands in your Niche doing the same thing so they end up leaving your site and you're forced to keep on paying on ads until all these objections are addressed so this is just the sad reality of Ecom you have these ad viewers you bring them to your site and really there's only going to be two kind of like if this is a 2% conversion rate like this is even high I don't even know this

isn't even 100 people so people ready and able to buy you have less than 2% conversion these are people who say I've seen this brand a few times they've shown me their product is legit I'm confident I'll receive my product this is good timing I actually need this right now meanwhile most the people have objections who is this brand are they real are they going to scam me does their product work is their product any good uh is it worth the price and so these people leave and then you're forced to follow this path and

go right back into Facebook pay the money and kind of repeat this until they buy so more ad spend rising cost per acquisition that's just like the S simplified way of what's going on so how do we convert these cold prospects who are coming to your side off ads you simply can it is near impossible to convert cold audiences in e-commerce you can only convert warm audiences the only people who will buy from you give you their hard earned money is people who already know like and trust you so how do you turn a cold

audience into an audience that knows like and trust you the only way is content so with each piece of content a cold customer sees of yours doesn't matter the P doesn't matter the platform you earn trust points and they become warmer and warmer it doesn't matter if you show somebody eight ads in a row they will get warmer and warmer each time time CU every time they see your ad they either learn a little bit of information see your product again or they like they're like oh my gosh I've seen this ad so many times

this must be a legit brand um so they're a cold customer they get warmer and warmer until they reach what I call the trust threshold which is the point in which somebody has enough information and they trust you enough to actually buy from you so this is kind of just like an illustration very simple number of times exposed to a brand not ready to purchase once they cross this threshold then they're ready to purchase it doesn't mean they will buy right the second just means that they are ready to purchase it's only a matter of

time and the right information where they will buy from you so that's the only way and so you have to send content so why not send content the cheap way to bring your cost down so the reason why cost of acquisition is so rapidly is that some brands are relying on their paid ads for Content they have a funnel that's just one-sided So Paid ads will work for reaching the trust trust threshold and getting these people to purchase but it is expensive like you can do it but it's expensive and in many cases brands are

breaking near even on the first purchase when they have this sort of funnel so when the customer makes their first purchase they're just breaking even and they're hoping to make it back in the back end so the best way to send content without harming your CPA is by sending cheap and predictable content that's where emo comes in cheapest form of content accomplishes the same goal with the same or higher Effectiveness so you can just see the differences between paid ads and email marketing this isn't anti- paid ads propaganda it's just email for the use case

of converting is better whereas paid ads is great for acquiring attention scaling up attention to get people to your site CU it's expensive it's cons controlled by someone else and it's cold leads whereas email it's cheap controlled by you warm leads who no like can trust you that's why email is going to be valuable for converting these people warming them up in converting them so again like this isn't saying turn off your ads or anything you'd be screwed just use your paid ads for that initial touch point that first one to two visits you can

pay for that you can pay for those ads to get them one or two times on the site but then you get them on the popup and you convert them over time and then multi-time buyers as well so that's why it's so important to have a popup form cuz if you don't just going to keep on sending ads and ads and ads until they buy so again we get these ad clickers onto our email list with our pop-up forms you know some may say that popup forms are intrusive but the ROI that you get is

just way too big to ignore the ROI you get in the back end just it's it's unparalleled in a good form will not be intrusive at all people want deals they want these popup forms they want 15% off whatever you're offering they want a little um a little gift or something or a mystery whatever it is people like this in a good form is not going to be intrusive at all as long as you wait for the right time delay it's designed well it's clean it's not in your face and spammy then it will not

be intrusive and people will enjoy it and want it and they'll sign up to it so let's talk about the importantance so we know what are pop-up forms and kind of just like the purpose of them now let's talk about the importance of them so kind of as we talked about with no or a low converting popup people are just going to go to your site and then leave and yeah you'll get like a 2X to 3x row as if you have a good ad um but that's fine like like it's you can be okay

with this but you're barely making any profit especially with the Ecom margins today so people just go into your site and then they leave whereas if you do have your popups and you have a high converting one like most brands will have a popup live but if you have a high converting one um we're able to capture the folks that we paid so much to acquire through our ads and then we convert them after we have their trust and the objections are addressed so instead of just bouncing right off we're going to get some of

them into the email list send them emails send them content make some money and get a 10x plus row as that's the only way that you can really you can't you can't do that over uh over without email going on in the back end just purely with ads it's quite literally impossible so here's an example uh for a client that we did so this is a real client example after we literally only increase their pop-up conversion rate from 2.5% to 8.75% we didn't touch their emails we didn't do anything no increased site traffic we just

took their form from 2.5% to 8.75% as a result their monthly welcome email flow so the emails after somebody signs up saying hey welcome to the brand went from $77,000 a month to $225,000 a month so you can see here the first the prior three four months was an average of $7,000 and then after we put our form in the next month October $25,000 so a direct correlation of 3.5x in the pop-up conversion rate to a 3.5x increase in monthly welcome flow Revenue funny how that works the more people who enter your list the more

people who buy and so you can see here it's it turned out to be about a 10% conversion rate both times equal but average order value the same monthly side visitors the same only thing that changed here was the pop-up form conversions 2.5% to 8.75% new email subscribers 750 2600 so this in turn is $216,000 over one year so this difference an extra $216,000 for this brand which is pretty pretty sweet and that's a lot of money just by your little popup which is easy to just like set and forget and be like oh it's

performing fine optimize it optimize it optimize it and it can be the difference between hundreds of thousands of dollar so just kind of to recap over 12 months 31,500 more subscribers and compared to 9,000 and again that's so many more PE people that you can continue to sell to and $300,000 of Revenue compared to $84,000 and so that's an easy visualization just to show like the importance of having a hyper optimized form and making sure that you're testing it so it's important to understand that you do not get it right the first time caveo and

these other platforms have plug-and-play templates you can get on your site in minutes but it's easy enough to call it quits right there and a lot of Brands would do this but that's what the above brand example did above but that's just leaving way too much revenue on the table it takes real work and know how to get a form from the industry average of like 1 to 3% like where that brand was at to our goal of 8 to 12% um and the result is just three times more Revenue in your welcome flow and

the growth of your list so this is kind of how it looks like this is the actual how it goes initial form 2.5% 3.3% and then you increase it to 4.1 and then it goes down 3.7 goes up down down up it's just all these tests until eventually get to the 10% form like you don't just you don't just make it right away it's only through testing iterating and proving that you reach these 10% opin um and it's just going to take a ton test it it's going to take a ton of tests so that

one in the example above was I believe like our fifth or sixth form that we were just hyper testing super fast and so very very important so let's talk about some nine common mistakes with Papa forms that if you look on your site could be having could be happening and you can quickly remove them to increase your opt-in rates I want to make sure that this is as tactical as possible so you can get as much quick value as possible so number one the offer isn't strong enough so the offer is the number one most

important aspect of your popup if you don't have a good offer then people aren't going to sign up if you're just saying hey sign up and be my friend that's a terrible offer nobody wants to be your friend no offense uh but if I did a pop up like that that's just not going to work so it must be strong enough to where somebody wants to opt in um if you aren't offering a discount then make it creative such as like entering a giveaway giving a free guide you can't just just get on your knees

and beg somebody to join you need to give them something um and if you are offering a discount make it appealing for example let's look at this brand so limited time offer get 5% off today by subscribing everything else about this form is good um it's okay but 5% that's just like sounds terrible like 5% off that's saving me nothing but the average order value for this brand is $500 so what do you think sounds better 5% off or $25 off see when it's $25 off CU that's what 5% of 500 is that's what everybody's

going to be doing um what sounds better do you want $25 off like here's a $20 bill and a $5 bill or 5% it just it's typically the dollar off is going to perform better and we've tested this if average order value is above $100 then you probably want to do dollars off and so this is an example of putting in a strong offer and changing it and then maybe that doesn't work maybe you want to try something else like how to install this car part free guide or here's a giveaway for this whatever whatever

it would be you just got to test your offer because maybe it just isn't strong enough um so that's the number one thing that you can test something you can also do is like a free gift with your order that's one that can work really well as well number two too many requests this is the second common mistake that I see too often but more requests means more work for the customer each millisecond of extra work or waiting for the customer will increase churn so you should only ask for one input at a time with

your forms first only ask for email then after they submit that's when you can like ask the extra stuff such as SMS if you throw all this stuff like look at this popup like people going to your site are zombies they're not going to want to fill all this out they first name last name email password um social security number it's the name of your dog like nobody's going to fill that out to not even have a strong offer become an Insider like I'm sorry that's just not a strong enough offer and people aren't going

to fill all this out they're going to go straight for that X you just want to make it super simple hey all you have to do is this and then after they submit it then you can ask for extra stuff so that's the second common mistake the third common mistake is time delay so your form should not fire instantly this will harm the customer experience and will result in low submit low submits and a higher frustration this can harm your conversion rates um and you shouldn't wait too long such as 30 seconds because then nobody

will see your form like ideally the longer we the better ideally that's better for the customer experience but how many people are actually on your website for 30 seconds that's going to get your impressions way down and the amount of submits down so you have to find the balance of firing soon enough to where site visitors will see it without harming The Experience so we typically recommend anywhere from 4 to 12 seconds uh so the customer has time to briefly view the site um and we're not harming the experience by sending it too early so

test in there and see what you get the most submits with next is load speed kind of one that not a lot of people talk about but the worst thing ever is to have a form that slowly loads in like there's a picture and then like lags in like this it's the worst and so it'll harm the customer experience and give them a reason to impulse exit out of the form and this also just is a bad look for your site and makes it seem just like Scrappy and if you especially if you have like

premium products or products that you think that are like really really good that's just going to hurt it like you can't even get a popup right so this usually happens if you have a massive image file in your popup or the text files are or using too many optins or it's just a big a lot going on with the form I typically recommend not having pictures on mobile and then using heavily compressed images if you are using them on desktop so if you want to use an image compress your file with this website I img.com

um you just plug an image in if it's like a 2 gigabyte photo it'll turn it to like 200 kilobytes um so use that and that'll help your load speed the next common mistake is form size so this is having small forms is the mistake so in most cases the bigger your form is the better small forms just don't grab your attention enough and make it very easy for somebody to find the exit button so try to get your mobile and desktop desktop forms as large as possible like about 75% of the screen so right

here this just it's very easy to find the X first of all because it's right in the middle of the screen if you got to make people work for the X if you are putting it in the corner put it all the way up here um but also this is just too small of a form and it's not really grabbing somebody's attention you really want to make it a lot bigger like this big so it's really somebody has no choice but to like read your offer um and of course just this this is not a

good popup form um but small popup forms definitely not what you want to do and on mobile you don't want the ones that only take up like half the screen you want it to take up as much of the screen as possible cuz um we've tested thoroughly in the bigger forms always win so the next common mistake is too much copy so any copy that you have in your pop per form that says you will get exclusive offers and promotions is no bueno it is implied when somebody joins your list I mean there are certain

scenarios I mean I've tested this many times and in every single time whenever you don't include it it performs better cu the more copy you have the more you scare the customer nobody wants a big thing in their face with a ton of words that they have to read um it's just nobody wants to do that um so you just scare the customer and then they just make a beline to the x button so like all this copy is just unnecessary 10 10% off your first order yes that's necessary sign up to our newsletter to

stay up to date with exclusive offers new products and promotions and more add your details below and we will send you your coupon code T's and C's apply all of this is implied like when somebody joins an email list they know they're getting exclusive access and nobody's reading this anyways when they see the popup they're just going to look at this and if they like it they'll enter if not they're just going to straight here so there's really no point all it's doing is harming the conversions from what I've experienced so the next common mistake

kind of similar but too much going on the more you have going on in your popup the more the customer gets overwhelmed and the more overwhelmed the more you scare them the more they exit out so too many too much copy too many pictures too many colors Etc that's going to increase churn we really want the things to be as simple as possible and I mean like plain black and white even like that can perform best like you want to add a little bit of branding but like this is just a lot going on there's

a person there's a new font there's different headlines and different colors and then there's there's just a lot going on here and it's going to be it's going to really overwhelm somebody and so if they're in the middle of doing something and you put something overwhelming in their face they're just going to exit out and try to get back to what they were doing like reading this article same's going same is going to be said about the shopping experience so make sure you don't have too much going on next probably the biggest common mistake is

the offer is unclear so the only reason anybody will join your email list is for an incentive like that's the only way and if your offer is unclear hard to find people are just going to automatically close out of your form you've literally like half a second for somebody to look at your form before they decide are they going to exit out or are they going to submit this so don't hide it make it as clear as large as possible like you can't even see what the offer is here um this is 10% off right

here the text is so small and it is it is completely completely completely just like buried in all this copy that isn't necessary it's kind of cool it's kind of funny sorry to bother you but it's a necessary evil in this business you know the drill like that's it's just not the time and the place because people people don't care they just care about the discount um and I'm sure if you just put a big 10% off and sign up then a lot more people would opt into it at least from everything that I've tested

and then another one we have two easy to close so at this point the customer is accustomed to automatically finding an X in the top right corner of any popup that they see no matter what e-commerce brand if they see a popup they're just going to automatically go to the top right corner so right when the popup fires up literally they're already moving and so we want to deny people that option to where their lizard brain doesn't automatically close out we want them to actually like force them to view the popup so instead you should

move your close button um and create a separate button inside the form so instead of having your X up here have your X like down here or close form down here maybe you could try your X in the top left corner but everybody's just going to do a b line straight for this if you can force them to look at the popup it's going to be better and so those are the nine common uh common mistakes and so taking those common mistakes we have some effective pop-up form examples that you can take a look at

so these are some examples this is like a full page Mobile popup you can can see the offer is super clear um super big button clear button and then there's no clear X it's no thanks I'll pay it full price awesome another great example here of a big form this is probably as small as you want to get you could go a little bit but this is probably as small as you want to get same sort of deal uh no clear X and the offer here they don't have a discount but they have 24-hour Early

Access to exclusive deals that's great here's another kind of pop-up form big offer at the top and then it says to claim your discount so it's kind of like a game you have to claim your discount there is an X in the top right corner so definitely situational here so test this versus having a different close button this says you've got 21% back claim your discount so this is a quiz and then we have just a big offer plain form full page just want 10% off the offer is clear and then yes please so these

are some great examples of pop-ups that aren't anything too crazy and then these are desktop examples as well look at how big this form is claim this off your order claim deal no cor no X up in the top right corner same sort of deal here the x is in the top left corner for this one um and then big offer and this one's a mystery discount which is also something that you can test so to reveal it same sort of quiz type funnel that you see on some popup platforms so these are great desktop

examples as well now we' have gone over the common mistakes Some solid examples for your popup forms why we need them now let's talk about how to actually create an effective pop-up form an exact fstep process to follow so this is the five-step process that you want to follow first super important establish your offer choose one scent if you want and then two we want to choose what form type you want so there are five different types of the main ones that you can use as your starting point so you have to pick which one

create and then you have to create your form so whether you're using clavio or platform called amped which I'll give a tutorial on um and use my tutorials of me actually creating these forms inside of clayon ampt four you want to run your form through my checklist which is going to be provided um and then five setting up your ab test setting up your variations monitor results and then iterate so this is the five-step process let's go through it so one establish your offer again your offer is the most important aspect of your popup form

try different offers based off your margins and your opt-in rates um whatever you can do so say you have a $10 off coupon and you try that out you have high average order value so you offer $10 off um and you get like 4% open rates and then you offer $15 off and you get like 12% open rates probably that $5 that you're giv off is going to be worth it in the long run so just test your op in rates optin rates and then the margins and then see if it's worth it for you

so a great test to yourself it's just if I was given my offer would I exchange my email for this it's a good test so make sure you test these different styles so these are kind of of the top offers that you can do most common ones are going to be percent off should probably do that if your average order value is below $100 if your average order value is like $50 10% off sounds better than $5 off because if your average order value is $50 10% off would on average be $5 off but 10%

off sounds better than $5 off and then kind of like the example I gave above average order value above a 100 do dollar off mystery discount is something that you can do you could it's same same offer is this but in the pop of form you frame it as just like a mystery discount sign up for a mystery discount you have a free gift with your order get an extra get an extra something with your order uh you can have free shipping it's an easy one to do as well even if you already offer free

shipping just give that away in your uh popup form and um you don't have to sacrifice any of your margins uh you can do a giveaway entry so giveway something every month every month draw winners and hey sign up for our email list to get your giveaway entry you do a free guide so you put together some sort of resource for somebody and offer that away the better it is the more Ops you get and then like Early Access for some sort of deals that you're doing um that's another thing that you can do in

your popup forms as long as you're super clear and you're not vague like sign up to the email list to get Early Access like you have to make it like actually worth something so first you want to establish your offer make sure that it's good make sure that it's something you're willing to do next we want to choose chose what type of form that we want so different forms will have different Effectiveness based on your audience so it's important to give all of these forms a shot to see what resonates the best with your audience

so start with one and go from there so your best bet is going to be with the classic or the micro commit here um and then go from there but if you can also try any of these so the classic is kind of as we talked about it's just straight to the email address um here's like 10% off your order whatever it is that you're giving away you just go straight to the email address um and again notice how we're not asking for a ton of different stuff this Brand's just doing straight to the email

address and then checks all the boxes perfect so that's the classic the micro commit is very similar except it has an extra step in front of the form so it says do you want 10% off and then it's yes please or no thanks so this works better in a lot of scenarios for a couple reasons when somebody gets this popup and they're forced to read it and it's like do you want 10% off your order like yeah yeah you do and it's not like you don't re you kind of just are zoned out and then

you're much more likely to click it and it's confirmation bias which is just human psychology when you start something you're more likely to finish it so after they click this button then it goes to the email address and and then the person's thinking ah I already I already clicked this so might as well and yeah you just make somebody pick here and they're much more likely to do it so that's the micro commit these are probably going to be your best bet to start they're the simplest and you can test these against each other as

kind of like your first test is what I'd recommend next is the quiz so this is going to be popular on platforms like amped which I'll give a tutorial on here shortly but essentially the quiz it's you you have somebody answer a question whatever it is give you some information and you offer them a discount in exchange for it so this works great because um you're getting information from the customer and then also it just converts better A lot of the times because people feel like they earn the discount it's not like oh this Brand's

just thrown away a discount they're like oh no I have to like earn this and so to claim 15% off share what problems you're trying to solve and then same sort of thing commitment bias once they do this they're much more likely to enter their email address so these types of quizzes can work really well and then you can tag these people as hey this person is more interested in dealing with scars and then you know to send that person scars type emails how to overcome scars um in the future so quiz is going to

be very effective and a lot of times it is going to convert better while giving you more information next is the Spin to Win which is tacky but it converts really really well so if you want to do a spin to win or something like this um they will convert really well so in this example this is on the platform attentive so it's Spin to Win you can win up to 20% off and then the spin to win is always going to give you 20% off off it's a rigged game like the carnival but it's

in your favor it's in the customer's favor so they spend a win they earn 20% and it's congrats you want it unlock with your email so works really well but it's just a bit tacky it makes you look a little cheap um but still these convert like crazy so depends on like kind of maybe you can try it every now and again mix it up on your site um but it's definitely something that works really well and you can Jazz it up a little bit like this brand and then another one kind of similar is

uncover your discount so same sort of deal but you kind of gamify the experience for the customer so it's like you've got like click on something to reveal your discount so you could choose a box and so it makes you be like oh am I going to get this one right so you're much more likely to click it then once you click it and you win you're much more likely to actually like fill out your email address you're like oh my gosh I did it so this one can work really well as well um I

wouldn't call it tacky as much but kind of just I don't know it's can be a little bit weird than just being really straightforward with hey here's a discount so my favorites are these top three the quiz micro commit and the classic and these are usually the ones that I'm going to test out first so again we have established our offer whatever it is and then choose what type of form you want and test them against each other so three now we actually want to create our form in clavio and amped so clavio is the

main email uh service provider for email marketing for Ecom so it's just going to be where you send your emails and then also where your popup forms are so most cases you can create them in clavo but a great platform if you want to do a separate platform you want to take your Popa forms up a notch is Amped Amped absolutely crushes they're the superior option in perform much better than clavo forms but it is an extra cost um the pricing is available on their site it's usually only like $100 a month um but the

ROI I've seen from it is Far and Away worth it so below here are tutorials that you can have as well so this is like amped for example they create you popups that look like this kind of like the examples I showed you a lot of it's gamified and kind of everything that you look for you just book a demo with them and essentially they'll create you forms and uh they'll create you forms for free so and then you can create them yourself after that and test what whatever you want so clayo Popa form tutorial

I have these videos here if you want them I just going to play them I'm going to attach them I just wanted to put this in the document as well for so that it's embedded so once you take this document you have the tutorials on how to install them so I'm going to I'm just going to play them in this YouTube video and I'll play them just back to back to back and then if you want these videos just to like have on your own then get the document in the description but I'm going to

play these videos essentially we just want to create our forms all righty all righty this is going to be your guide for mobile forms on clavio so exactly how to make them what templates to use and the different features that you can use inside of clavio so this is what we're doing we are going to start from a template on sign up forms here so clavio has some solid templates to start but you don't want to take these as is because there's a lot of things that you're going to want to change if you've seen

the rest of my resources on um forms so my favorite form just to kind of start out with is this multi-step email and SMS full page form so we're just going to do this we're going to do test video so what you want to do here is what's the list that you want to add these people to newsletter and then SMS subscriber list whatever you want to put them in and then we're going to create this form and it's going to give us a decent template to start off with so this is what it looks

like on desktop and then if you switch to mobile up here this is how you're able to view um Mobile versus desktop now I always recommend just creating separate forms for each it's going to be easier to analyze the data so we're going to go over mobile forms in this video so to change this to purely be mobile we're going to go to targeting and behavior here then we're going to show this to display display on mobile only you'll see this changes only to Mobile so this is kind of how the dashboard looks you can

click onto all of these features and you're able to edit them as you please change the text and then you also have the different steps here so the email optin and then then the SMS optin and if you want a success message then you can put a sub success message um depending on how you are doing your SMS not everybody's going to have SMS but depends on how you do it typically what we do that I recommend if your SMS is on clavo if it's on a different platform reach out to that different platform and

see how you can get it onto a uh clavio form um but essentially you just want to take this input field so if you go here to add blocks this is how you can add different stuff so we can go here to phone number and we're just going to drop that in and then we have the phone number and then this is going to allow us to add another step if we want to to have a success message so we're just going to submit this form that's what that button is going to do we want

to change it to submit and then we can have a success message so that's how everything looks and if you want to add a teaser which is essentially we'll look at it here teaser is if somebody closes out of the form this gives them the opportunity to read claim their discount so you can have a rectangle Circle a corner whatever you want to do typically I don't use these because they can get in the way of a customer shopping so in a lot of cases I recommend not using it you can change the size you

can change what position it goes in so if you want to use it awesome you can test it um but typically I don't recommend having it um and so I'm just going to delete it for the sake of this video so email optin let's look at what we have inside of clay so we have the Styles and then we have targeting behavior and then add blocks so Styles is just like the overall setup of the form so this kind of looks like a lot but it's really not um we have different types of forms here

so you have a popup which is kind of typically what you think of which is this you have a full page which is technically a full page form um so people can't click out of it and then you have a fly out if you want to do something like this and then you have an embed where you can put it on a page but we're not going to worry about that all of these so popup full page and fly out pretty much the same except for how they come in and like fly out for example

you can have it come in from different areas typically I am going to recommend just doing a popup so popup this is what we're going to do here we're going to stick with this you can adjust the width and anything you want but honestly these are these are good kind of how it is this takes up a good portion of the screen it's exactly what we want if you wanted to change it you can do this different stuff but you're going to have to mess around with a lot of the um settings so I just

like doing the custom what they have so I believe this was 750 750 X500 that's what I'd recommend um side image you don't really need one so I do no side image kind of messes up the um the sizing so if you just want to keep this at Right image it changes the formatting for whatever reason on mobile because on desktop it does that so A lot of times I'll just keep this in so I don't have to adjust any of this spacing or anything so you can just keep right image in um that's just

going to save you some time I'm going to show yeah this is what it's saying for the image show on either all devices so it's mobile and desktop or just desktop just keep it on Mo keep it on desktop so this is what the format's going to look like on your phone um again there's a lot of nuance with these forms there plenty of different ways to skin the cat um for if you've never heard that phrase plenty different ways that you can do it um but essentially you've these different you can change your form

background whatever you want it typically I just I like to keep things as simple as possible we don't care about anything besides the besides the discount and so that's what we're going to do first before we do that um form Styles so things like the radius so the rounding of the form you can adjust that also um again typically you really none of this stuff is going to matter too much and then you have padding for a padding is essentially just like the H the white space so if I change the padding uh or the

margins same as well um it's pretty much the white space so you can adjust that as you want we'll probably adjust that in a second but here you have like the fonts for the input field so this field we'll just keep it as clavos so if you have custom um if you have custom fonts then you can insert that here and that's what'll go here but essentially we don't really want to stay we don't want to go too far off of this because we just want our um we just want the offer to be plain

and clear so that's the main thing that we want to adjust in these forms so we don't want any of this extra copy the more copy you add it's it's just going to increase turn it's going to scare people off we just want the offer so we can just delete all of this copy um and just have the 10% off so we're going to delete this we're going to delete this block so we just have this then we're going to edit this we don't even need limited time so whatever your offer is you can change

it here so we're just going to say we're going to ask people or we're going to tell them you want to play with your copy here see what works the best but a lot of times you say like you've got 10% off just making the person feel special like hey you've got 10% off or do you want 10% off is good is a good question or um get 10% off so in this case we're going to say um let's say unlock 10% off your first order and then we are going to we want to make

10% off see that's a little bit hidden we want to make it as big as possible so we're going to make this a little bit smaller 25 hopefully that'll update in the actual box there you go 25 perfect and then we're going to make this bigger let's change you to like 45 we can even make this bigger let's go 55 and you can even change the color if you wanted to depending on what you want to do with your form so one thing that's also good is we want to add a logo up here at

the top your brand logo just to get a little bit of branding in going to go to image put an image here I'm going to go get like Nike's logo for this case all righty so just in here I am inserting the image for the logo and boom there we go put an all text and you can adjust the size of your logo however you want it to be usually you want it pretty small so it's not taking away from this so now that we're looking at this even more let's make this offer bigger um

so that it's just really right in someone's face so let's go here let's change this to 60 see how that looks um and we'll go like 35 and then we'll go 35 here and boom now we have this so that looks pretty good unlock 10% off your first order you could even change the color of this if you wanted if you want to do like red make it stand out a bit more then you can do that as well unlock 10% off your first order and then we have here so it looks like these are

a little bit too tight together we really want to separate everything so if we add padding here to the bottom of this logo it's going to fix this so let's add like 50 padding so they're a little bit separate awesome that is pretty solid um although this looks this just isn't S so we'll talk about that in a second but right now another thing that we want with our form is people when they get a pop-up form they're pretty much automatically just going to zombie mode just go to the top right corner and try to

find the X so we want them to not do that we want them to actually see the offer take it in and essentially be forced to make a decision do you want the discount or do you not rather than automatically go into the X so we are going to pretty much remove this color so what we can do here is we can turn the opacity on zero so move this now it's pretty much a hidden X you can't see it and so this person's like they have to look at the offer but we can't just

force them to do it we have to give them the option so what we're going to do is we're going to add our own just like opt out button um under this button so the person has to either claim the discount or say no thanks I don't want the discount so what we can do here is we add a button add a button here here and we want to change this button so let's make sure that the font is the same Poppins and then we're going to say something like no thanks close form so the

person has to physically say I don't want this discount and so let's change this button copy to something like claim 10% off maybe something like that if you want to do that but we can just keep it as claim 10% off um that looks good and then we have this button like this so typically what I recommend for this is turning the background as blank as well make you blank and then background color we just turn that blank but we need to make the text visible so we're just going to make the text like black

perfect and then that looks pretty good the form looks pretty centered this just there's an awkward space between them so what we'll do here is we can make this form we can make the button actually a little bit thinner so it's like that and that looks pretty good except I kind of want this to be centered a little bit more so I'm going to add some padding to the bottom of this to push everything else up so we can do like 30 perfect now that looks pretty good now this person is forced to either claim

10% off or close the form let's actually turn bold off so it looks like that Perfecto so that's kind of the first step of the form now if we want to get fancy we can add a micro commit before our form which if you've seen my other content anything else in the uh popup form document that I've sent we talk about micr commits and sometimes they perform better than um just asking somebody straight up for their email so let's create a micro commit step where essentially we ask somebody do you want 10% off before asking

for the email so we we are going to add another step so I'm just going to clone this so we don't have to redo the formatting going to name this micro commit we're going to clone this micro commit is right here I'm just going to drag this so it's the first option so we're going to go with this and then this so for the micro commit we just want to delete the email section and just have this but we probably want to change the wording to say do you want 10% off your first order so

we're asking these people do you want it and obviously somebody is probably gonna say yes and so you get much higher click rate when you have this type of form let's add some padding here because that looks a little bit awkward do you want 10% off your first order then if they say yes which if you look at the button action it says show next step and so what happens is they're going to get this step where they get unlock 10% off what happens just with how people think is once they've committed to something they're

much more likely to follow through and so this you can get higher submit rates so that is very effective so now we have the so we get their email we don't want to put email and SMS on the same form we want them to be one by one so we want it to be this person just opted into their email and then they're like oh shoot I have to do my SMS to claim my discount we want to make it seem that you have to enter your SMS um because that's going to be the best

situation but in reality even if somebody doesn't submit their SMS they're going to get put in the email welcome flow so I just deleted that SMS step and I'm going to clone this one and name it SMS and we're just going to replace this with SMS so let's delete this and then let's add a phone number so we get this bigle uh you have to put this for it to be legal so but we can make it a lot smaller so let's just make it like size eight for both of those and then we have

this little situation which doesn't look very good and we don't want this to scroll so um so maybe we can change this copy to be um to we can say something like enter your phone number to complete it or we can just say um something like almost there almost there claim 10% off below we'll say claim 10% off and then we can make this red again let's get the color copy that move you over here and then do this almost there claim 10% off and maybe we could even do this and then make this text

a little bit smaller because the person already submitted their email they know it's 10% off so we can do that doesn't need to be as massive why didn't you change 25 okay can you change size do you want to change size there we go almost there claim 10% off below and then you have this the phone number so this is perfect it'll just go phone number perfect and boom then you're pretty much set here um if you want to move this below you can some Brands will do that that that looks okay or you can

even put it as low as here and then adjust the spacing but for this case we'll do the let's do this I feel like this looks a little better um it just looks awkward cuz it's left line but that's okay people know what they're getting into when they sign up so then we have that and then we have a success form so we can just do thanks for signing up let's go on ahead and add our logo and then we need to add a close form so that they're not just stuck on this page cuz

they can't find this x that's actually still in the corner so we can do thanks for signing up um and then let's add a button we have to add a close form button can say instead of close form we can say um start shopping and let's use Poppins again then we can make you let's just make you black I usually don't like to include this so we'll just say thanks for signing up check your mobile device to confirm your SMS subscription check your mobile device to we want to make it a little bit more enticing

to claim your limited 10% off code and perfect you can play around with the spacing as you want but that's pretty much it so we have this micro commit do you want 10% off your first order claim 10% off unlock 10% off uh almost there claim below thanks for signing up perfect and then if you don't want the micro commit can just delete this no need to have it and you could just go straight to the email optin it's a great first test to do and then what you can do is targeting Behavior so your

advanced stuff so you can have this form show immediately which I don't recommend you're going to want to do it based on rules when a visitor is exiting which I don't recommend exit intent isn't very good sometimes it'll misfire after time to after they scroll a certain amount or after they see a certain amount of pages I recommend a time delay something between 4 to 12 seconds you can start off with four and then test from there then you have frequency so after visitor closes this form if they said no how soon after are we

going to show the form again um we can say 5 days and then devices obviously mobile only is what we're doing and that pretty much does it and there's a high converting form or probably not cuz you'll need to test the heck out of this from here but that's how everything looks that's how you use the form uh you can get more fancy and do all these other stuff all this other stuff if You' want but it is as simple as it gets so if you saw my guide for mobile pop-up forms on clavia we

are now going to be doing the same thing but for desktop so this is what we created for mobile if we click here this is what it looks like we the email optin SMS and then success now we just want to do the same thing but for desktop so I'm just going to clone this for ease of this video making it a little bit faster so all you have to do is click this button here and then we just want to clone it and then test video desktop and we are going to adjust this to

be only desktop so this just pulled up here let's go in and make our edits so obviously this is mobile only there's no way to view desktop so we need to change this for the the desktop so we want to go to targeting and behavior and then we want to display on desktop only oops desktop only perfect now this is the form you can see it's already laid out cleanly for us we just need to find an image so I'm going to find an image so I just put a main one from their site in

you can do anything but for Styles you can really do anything you could do a full page popup usually the bigger your form is the better converting but you to sacrifice some customer experience cuz this is a little bit more bombarding so I typically will do a popup like this but maybe make it a little bit bigger you can also do fly outs but these aren't as effective uh but typically I'd say a popup and maybe you want to make this bigger what if we made this large not quite big enough so let's go back

to custom let's try to make this a little bit bigger let's see if we make this 800 and we make this like 600 there's that that's pretty good maybe let's make it a little bit wider boom perfect 1,x 600 looks to be a good amount and so one thing right off the bat if you saw the other video there's this little X and there's a little border around it so we like to make our X clear so that people don't know that they can that there's an X here and instead they're forced to make a

decision um highly recommend doing that it's going to improve conversions so this background color we want to turn this as clear as well so we're going to drag this bar here and magically this goes away so this is what we have here it's very simple unlock 10% off and then we need to adjust this picture as well so let's go here perfect and then success we have to change this image so is the same exact thing as mobile so we don't really need to change too much um maybe some formatting stuff maybe some spacing uh

but overall this looks okay I would keep this if you want to do a micro commit same scenario you could just go here at micro commit put in a micro commit step and then delete this field and then we say um we'll say do you want 10% off your first order you can get creative with the copy whatever type of copy you want then we could say something like yes something like that if you wanted or you could just say claim 10% off that works too maybe add some spacing above this because it looks a

little bit awkward um and that looks pretty good and then you have the email section so you can adjust any of this you could change the images to be wherever you want we've actually tested this in Right image typically works best you could also do left so just flip that you could also do no image and just have something like this definitely stuff you want to test make sure that if you're using an image um you are um you're what was I going to say you're compressing the image so it's not a big file so

this one you want to use a site like I love img.com and it is going to um fix it or make it smaller file so it doesn't load so slow when you pull up the form so for some reason that reset my formatting so let's turn this back to 1000 um and that's really all that you need um and yeah that pretty much covers it very similar to mobile um you just want to play around with your spacing with your words things you can test um and then you can take it from there all righty

so this is amped this is the alternative popup platform if you want a better converting popup that is not clavio um it's super easy to use um I'm just going to show you guys exactly how to use it if you want to apply to your brand you can just just schedule a demo they'll let you use the platform 2 weeks for free before charging something like you can click pricing here it's like $100 a month um depending on your store traffic and they'll be build you your first forms completely free and they'll build out pretty

much anything you need but if you want to create them on your own let's go to the amped dashboard let's create some so if we go here I want to create a new campaign so I'm going to go to campaigns and then I'm going to click create a new campaign from a template and you have all of these templates that you can build off of so you can pick any one of these we have quiz templates so if you want to use a quiz type of popup uh these actually work really well because a person

clicks on the one of these buttons so it's you've got 10% off so rather than just giving somebody it they feel like they've earned it by saying I'm claiming my discount through my like by giving them my diet and so if you say something like this it can work really well we can see micro commits here we can see mystery discounts with the quiz that's kind of like the basis of the strategy that they do with these forms and the thing with these forms is that they're just super they're super clean and they come in

really clean so you can test all sorts of these templates for this one for example let's use this template and let's just build something real quick for our Nike example so you can just go here build your own select what you want let's just say we're only doing email and then let's open an Editor to clone um and then we can pre view it here so something cool that you can do so you can see this is how everything looks looks like they did a gif here that looks pretty cool that's just going to take

up a lot of a lot of space so we have just the desktop views and then we can see teasers right here so you have mobile and desktop this is the first step and then the second and then the third so first step you've got 10% off and then we have the next step which is enter your email to claim then you have this so if you want to edit some of this stuff it will take a little bit of um getting used to their editor because it's a little bit more advanced but you can

see here you can edit any of this copy by just clicking here um oh looks like we need to use this template so let's create a new campaign using this template let's edit it and then we can just apply it here so say I wanted to change this to unlock 10% off then you just do that here and it's going to apply to desktop as well so super simple say we wanted to change this to like a Nike logo I can do that so I just inserted the Nike logo there and then let's see what

type of Nike product I can put right here I just replaced it with some basic Nike Dunk Low's and it looks like there's a background photo here so let's see how can we delete that background photo again it'll take a little bit to get used to this so there's the image background so actually let's do that and then get rid of this image then you can something like this so it looks like that and then you'd want to mess around with this a little bit um so we can delete this and then boom and then

delete this you have to do it for each one of these um and then we want to move position this up forward so I'll show you guys kind of how to do this so you want to add padding on the bottom so let me move you so for this image photo container you can also do something where you repeat it which is kind of cool um which will like pretty much stack everything on top of each other let's see what if we did that there we go so that fixed this one now we want to

move this one up so we want to remove this style so that this is solo and it's not copying this style and then we want to add some let's see add some padding individual on the bottom if we get 50 we need to do a little bit more 200 there we go and then that look that works that works and then this looks good and then discount code welcome 10 perfect and then this so I'd probably want to use a different image for desktop so let me find a different image here all righty so I

just got a different image from the from the we from their webs and just got this guy in this funny pose so maybe you want to do something different but it's as simple as that um that's I just went in and changed an image that was vertical um and just replace that and then this is just going to be this is going to function as it needs so looks like there's an issue that needs fixing so discount code on step three is not configured so if you would want to do a discount code you'd have

to create the discount code in your store and then that would work and then if everything works then you just click draft saved um and you can even preview this locally or preview it like on your site so you can see like actually what it looks like over top your site which is pretty sweet um but that's pretty much all you have to do um it's already saved and so if you wanted to go back and publish it as long as you have the app installed on your site you can just go to here set

your settings who do you want to Target so you just want to Target Anonymous visitors that works great and then triggers time on page maybe change this to 4 seconds um and this is your popup and it looks good if all looks good and you check all these settings then you can publish live so that's all there is to it for amped a lot of this you can just hit up their team and they'll handle it for you um but I just wanted to give a brief intro to the editor the templates that you can

use and some of the functionality of it um if you wanted to use it all righty we are back in this layout hopefully those videos were helpful but now we've created our forms awesome let's run our form through this winning checklist so this is what we want out of a lot of 10 out of 10 forms you want to make sure that you have all of these addressed or at least most of them you can get away with one being a little different but highly recommend following all of these so only ask for one input

per step you're not asking for email and SMS on the same page that will hurt conversions you do email on one they click submit and then SMS time delay is 4 to 12 seconds you want to make sure that you're not firing it too soon or too late the form loads instantly with no lag so once that 4 seconds passes when the form pops up it's not lagging in it's just popping up all at once uh the form covers at least 75% of the screen the form is nice and big there's under 10 words of

copy on the form um the offer is the largest aspect of it so the offer is just nice and clear and there's no x button rather a close form button or the x that you have is unclear or it's like on the left side anything of that matter can be good um but if you do all of these you're probably going to have a solid form to test off of so use that checklist for yourself and then setting up a B test so no form is going to be perfect on the first go like we've

literally just cracked the surface here the magic of this all happens with AB testing so you must be setting up tests at least weekly to slowly inch your form up to kind of put that in perspective for every 1% increase in conversions you take the your form from 3% to 4% it's an extra 100 Subs subscribers on 10,000 uh visitors so I'm going to play this video as well on setting up a b TS I just wanted to make sure that if you have this document you have this embedded so I'm going to play this

video now awesome awesome so I hope you got value from that and now we're going over the top seven best ab tests to run on your forms so the first one highest lever is going to be your offer um try the different offers outlined just in the slides that I went over a bit ago and even try doing a mystery offer that's something that a lot of people don't really try but I've seen convert better in many cases so the offer is the biggest thing you can try try 5% off versus like $10 off versus

free shipping whatever you can do give away a free guide see what the opt-in rates are and then also look at the what the conversions are once they are on the list because at the end of the day that's what matters so test your offer test test test next form type so another very large lever so try the different form types that I went over earlier and try one of the different five ones and you can even test out using different features within that form so like for example in clavia using a popup functionality versus

a full page functionality versus like a fly out that's going to be very very very um those can be pretty big levers as well as far as like how it works three you want to text your test your Clos form functionality so try using a reg try using a close form button versus having an X in the corner of your form you can even test the placement of all of your close buttons whether whether it's on the left side whether it's centered whether it's off-centered whatever it may be the close form functionality is going to

be a big lever because a lot of people are going to be closing out of the form for time delay whatever time delay you're using um use the different time delays to maximize the total submits not the conversion rate because a lot of times the 30 second if you have a 30second delay the conversion rate is going to be high higher it'll be like a 10% form but it's going to have a lot less people entering the list because not a lot of people are on the site for 30 seconds so a 5% form firing

4 seconds might have more submits than a 10% form um firing 30 seconds after so try 4 seconds versus 12 seconds to start and then slowly start closing the Gap until you find uh the one that works for you next photo content so using different photos um especially on desktop if you're using photos some photos just will appeal more than others you should even like especially on mobile test the placement of your photo and like try having it as the background of one of your photos like maybe if you have a simple aesthetic um photo

you can put that as the background of your popup and that could make it perform better so try photo content six test out the copy so at the end of the day the copy is not a huge deal it's kind of just the offer that's the biggest deal so try like longer forms versus shorter forms so having a little bit more copy versus being just super quick and Urgent try doing like unlock my offer versus you've got or claim whatever it is just test those little things those can make a difference as well and then

not as much of a massive lever but um colors colors can make a big difference if you have um a lot of colors then probably going to have worse optins and if you make your colors simple and you don't have too much going on the less you have going on the better so these are the top seven AB tests to run probably test one every couple days to get your form up in into a place that you want it to be so popup form swipe file so if you want the popup form swipe file just

sign up it at well cop.net popups pop-ups well cop.net pop-ups there you go um it'll be in the it'll be in the description of this video if you want the 29 High converting popup form here so that is it for this one I hope you got a ton of value from it I put a lot of time into this so I hope you like it join my free two to three times per week newsletter actionable free tips and content um the Inbox newsletter. comom and you can find me email Maxwell cop.net socials will be available

for you and if you are an e-commerce brand doing $50,000 a month we will create you 10% forms for free can't guarantee 10% but we will create you forms that will convert better than yours guaranteed or I will pay you your hourly rate for wasting your time so if you're at least $50,000 a month book a call but thank you so much for watching this video uh let me know if you if there are any other topics that you would like covered but yeah really appreciate you guys and I will see you in the next

one let's make your e-com brand Rich okay enough of that that was pretty corny but this is most definitely the most important video that I have ever made we're talking about the e-commerce email automations that have made me and my clients $15 million for the past few years now these automated emails you can set up once the ones I'm showing you exactly in this video you set them up once and they're going to be generating you around 20% of your total Shopify Revenue without even lifting a finger we're talking about the welcome flow the side

abandoned flow browse abandoned card abandon checkout abandon post purchase and win back flows these flows even for one of our clients were generating over $700,000 every single month and you get access just by sitting through this video I know you've been watching Tik Tok though so your attention span is a little bit short I'm going to try to get through this as fast as possible so let's get right into into it okay so the e-commerce email flow Playbook copy and paste these systems to generate 20% of your total Shopify revenue from these automated emails let's

get into it so again I've generated $50 million with these automated emails you can take a look at some of our results our website well cop.net and what we've generated for our partners but you can see some of the results here by implementing these exact systems I'm showing you I promise that this stuff is legit so just watch this video in full you will not regret it and most importantly Implement these strategies it means nothing if you just sit here and watch this video so make sure that you implement these uh there's some information on

me if you want it whatever but inside I'm giving you the exact copy and paste Emil flow system that we have used for our clients comes with in-depth breakdowns email examples videos on caveo installation everything and if you actually want this dock just go to well copy. netflows it's also going to be linked in the description you can get this full dock for yourself but first let's talk about why this is important okay so let's break this down so profits are steadily decreasing with rising cost of acquisition across the e-commerce industry now customers aren't just

visiting your site right away and buy on the spot like they kind of used to and there's just increased resistance and there are thousands of other brands in your industry that the customer wants to look at shopified drop shippers so much more stores so much more competition and if you don't have warming in exposure mechanisms like email in place to convert your customers cheaply you're just going to suffer from low profitability and you're probably not going to exist in a few years so we can kind of see like the evolution of the market here 2020

in 2023 the government's just printing money people had stimulus checks consumers were buying anything in e-com brand Brands just felt Rich so what happens new Ecom Brands just start multiplying and then now we're kind of in 2024 2025 people have less money it's a little bit more of a bare Market people have less cash they don't have these stimulus checks consumers are also more skeptical and they're buying less Ecom Brands make less money Ecom Brands who continue as usual they're just going to fizzle out but the Ecom Brands who actually focus on profit these are

the ones that are going to thrive and you can't just rely on ads anymore ads are getting more expensive you need to have some systems in place like email and the automated emails that I'm going to show you in this video because email is cheap as heck so if you already have flows I don't care this applies to you maybe you have your base email flows live such as like welcome flow check out a band and post purchase and maybe a few others they're likely only a few email long maybe three to four emails sometimes

less sometimes more but the real kicker the signs and copy probably haven't been updated since we were required to wear masks outside ouch but so flows need to be updated with the times Trends and optimized as the brand in the customer changes so a lot of times I talk to Brands I talk to usually around 10 brands a week they're like yes we have flows don't worry about that but then the flows are just like dead underperforming so make sure you implement these systems okay so what are flows and again I know I'm moving fast

put this on 50% speed if you need to but I want to make sure that your short attention span can last through this whole thing so flows flows are a series of emails sent to a recipient after they complete a specified action so for example somebody abandons a cart after somebody abandons a cart you can have emails set up so that after someone abandons a cart there's a sequence of emails and a journey that the customer gets sent to to try to get them to to convert and so these defer from campaigns which are sent

manually if I want to send an email campaign I can create it right now and then I can click Send send it to my whole email list flows you click active and then anytime someone completes an action they will start firing so that's kind of like the main difference between flows and campaigns and typically you want 50% of your revenue from flows and 50% from campaigns campaigns I have another video on that I'll link it in the description but why use flows more money who doesn't like more money you saw the result from the results

from having these Flows at the beginning of this video but flows also are contributing to the customer experience via personalization different customers are at different parts of the customer journey and they need different information based on where they're at so set this up once and orders will come automatically every single day and also you're just contributing to the customer experience by giving them information based on where they're at now any Shopify or any email platform uh you'll have the abil ability to set these up using triggers that fire on Shopify so whether you're using MailChimp

clavio whatever use clavio but uh whatever you're using there will be an you'll be able to do these but let's get straight into flows okay so I want to start by saying just nail the basics nail the basics just focus on the basics that's what's going to drive 80% of the results so this brand below which I'm showing right here uh this is a one month span $133,000 plus 29% they wanted all these crazy Advanced cross sales upsell splits but they didn't didn't even have their abandoned carard flow set up correctly the welcome flow was

one email like we we can't go to this advanced stuff until we nail the basics the basics carry 80% of the revenue we just focused on the basics and after one month took them from $45,000 a month to $133,000 a month with the exact flow strategy that I'm sharing with you in this video the exact strategy okay let's just nail the basics we're not doing anything particularly crazy okay so let's talk about What flows we're implementing now I love the advanced automations cross sales upses whatever and I wish I could tell you like oh this

is so complicated yeah you can't do this on your own uh work with me and we'll implement it for you no you really don't need that the advanced hypers segmentation stuff takes a lot of effort for not as many results as just nailing the basics so the Bas flows the basics welcome flow eight emails site abandoned flow someone goes to your site and then they leaves one one email browse abandoned flow someone views a product and then they leave five emails card abandoned flow someone adds to their cart and then leaves six to8 emails check

out abandoned flow someone goes to check out and then leaves 6 to8 emails then a post purchase flow after somebody purchases and then a win back flow somebody bought multiple months ago and we want to get them to come back that's the wind back flow so those are the basics and this is what we are covering in this video we're going to be breaking down each flow right here now I know that was a lot but now let's actually get into the juicy stuff and all of this now I know again you can go to

my website well copy. netflows and then you can get this whole document for free okay let's start off with the welcome flow so what is the welcome flow it's 4 to 10 email set up for when somebody joins your email list okay now why do we want to have this set up we want to deliver the welcome discount because more often than not you're going to be running a discount for your acquisition offer and I know it's like oh we don't want to send discounts for this first purchase it's really helpful to have this discount

you'll make it in the you'll make it back by having them on your email list and being able to continually sell for them trust me it's worth it it's why some of the top brands do it and the fastest growing Ecom Brands like rdge Dr Squatch I thought greens everything it's why they do it okay follow what the good brands are doing you want to deliver the welcome discount educate them on your brand showcase your products that's really it deliver a strong introduction so how the trigger just somebody joins your email list and then you

want to add a filter to your flow um and that's what the section is going to be the filter so inside of clavo whatever platform you're using this is the filter that you want to do so filter is going to remove people if they kind of if they don't follow into this so we want to have a filter that says someone makes a purchase zero times since starting this flow so that if somebody does purchase say on email 3 of The Welcome flow we don't want to send them emails four 5 6 7 8 promoting

the welcome discount no we want to remove them and just add them to the regular campaign list they're now going to be entered once they purchase into the postp purchase flow so quickly gone through that now let's talk about the different outcomes of the welcome flow um and nailing the welcome flow we have two outcomes two possible outcomes both of them are positive we convert customers who were just curious and otherwise would have left your site but since you have a really good popup form in place and then you have a really good welcome flow

in place now you're able to actually convert them they otherwise would have left so that's outcome a outcome B say they don't purchase that's okay we have primed our future customers for purchases now that all of their objections have been addressed we're giving them the proper information throughout the welcome flow to be able to give them all the information that they need to make a purchase and so even if they don't buy we're still going to be sending them campaigns to their list maybe they don't have a dire need for the product right now let's

give them all the information so that when they are ready to buy we don't have to overcome any objections at that time so those are the two outcomes that we really want to optimize for then now we have welcome flow outline email examples and then installation so this is the email outline there are eight of these here you can see there's a trigger and then a filter at the top here so the filter this is the clavio filter you want to use and then the clavo trigger that you want to use so email one let's

just back out here it's just about giving a strong introduction we want to deliver the incentive introduce our brand unique selling propositions give a little bit of social proof show our best seller now sounds like a lot you really want to keep this pretty condensed and I have an example for you shortly but keep it really simple and give a strong introduction really all we're doing is giving the discount that's the main thing and then the rest of the flow we're going to be giving a little bit more information on our products and everything so

I like to use one to two day triggers between these emails um if you're a little bit skeptical on how often you're sending then you can change it to like 2 to 3 days um but typically I air on the side of sending people more emails so um yeah email to this is all about giving brand background so bring people close to the brand hit on their emotions show them how you're started all that good stuff so you want to give a founding story put a face to the name if you're a founder or whoever

put a picture of your team um that really goes a long ways CU people don't want to buy from corporations they want to buy from people give them the opportunity in this email to buy from people even if you're a massive brand you want to make it seem like you're small company and people are um buying from a small company and supporting a small business that's marketing right there then also sprinkle in some social proof in your story talk about and in the process we've gotten 100,000 fivestar reviews whatever it may be you want to

sprinkle that in there so that's email too really just bring them close to the brand on email 3 Let's highlight our products now they've gotten some heartwarming information on us now let's hit on some of our products and show them our best sellers and why they're so good so that's all email 3 is highlight some of your best sellers and of course reminding of the discount in every single one of these emails now let's try to get some urgency people need urgency to buy they don't just they don't just randomly buy they need some urgency

so we've given them some social proof we've educated them on the product now let's remind them of the incentive being like hey 10% off is expiring soon you don't get this forever so just a hard reminder just being like hey this is almost expiring use your discount now if you want it um give some risk reversals like if you have like a 30-day guarantee use that talk about like your shipping uh guaranteed shipping whatever it may be so that there's less risk for the customer to purchase then also just at the bottom I like to

throw some testimonials in this email um in case somebody's on the edge since they haven't really gone too many testimonials yet so I like to do that then email Five O versus them so we just want to straight directly just address our competitors versus us how are we different people want to see how are we different why should somebody go versus US versus somebody else they're probably looking at other brands so we want to show them exactly why we're different list that out for them really clear so distinguish your brand from others and try to

like make it really clear on why somebody should go with you so that's that email and then we're waiting again and then we're going heavy social proof so this person has enough information at this point they have enough information about our brand um and they have enough information like about our products now we really want them to trust that what we're saying is true so want to do a heavy social proof email so do uh brand testimonials media features if you've been on any like TV shows whatever just prove you are legit that's the purpose

of this email because right after that we're going into a last chance incentive being super aggressive being like hey last absolute Last Chance um this expires if you want to buy now is the time y y y keep it super simple just last chance emila I always like to finish with a note from the founder somebody joined the email list for an incentive but then they didn't purchase why is that I like to reach out do a message from the founder being like hey this is Max from well copy just wanted to check in is

everything okay um there's uh reach out to our support team reply to this email and we'll address any questions that you have um and then also be like also I extended the discount for one more day if you want to purchase you can do so again here this email usually does really well because people are like oh the founders reaching out to me wow um and this this does really well and then you will get questions from people asking for support so that is the email flow mixing in Social proof bestsellers highlights and kind of

giving people information about us that they need to purchase after somebody completes this flow they're just going to go into the regular email list and they're going to be receiving campaign so that's the welcome flow now let's talk about a few examples so here's like an example of that first welcome email so you can see welcome to the fam welcome them in and then giving them the discount right at the top of the email we're not waiting until all the way down here to give them the discount code a lot of times people are here

just to get the discount and Lead so show them the discount be like hey 10% off shop now people are just going to click this and then go but for the people who want to learn a little bit about the brand we have a section right here talking about what makes us different and special and mixing in some uh social proof and then showing some products and then some icons here super simple here's your discount here's some information here are best sellers adios and then we have another example right here and this one is like

our story so this is a big brand Nixon 25 years of time starting in anas yada y y you can see um bringing people closer to the brand trying to show them like how we um how we defer have like some branded information up at the top it's giving people like a reason to back your product and why people are there we've made it our mission to clean up oceans yada y amazing remind of the discount again and then this is an Us Versus Them email so you can see what generic delivery looks like for

people and then what we look like what's the difference between us and them and then we deliver more than a meal having some testimonial social proof and then again reminding of the discount so super effective email here for the US and US versus them email which is email 5 so here's some examples notice how all of these have the discount code in it so make sure you're always reminding of the discount code in every single one of your emails inside of the welcome flow now here's a video on clavio installation if you want to watch

this and see exactly how to install it inside of clavia then take the doc link is in the description so that is the welcome flow let's move on to the site abandon flow okay so the side abandon flow now there are two reasons that somebody may enter this flow and again what it is it's an email setup for when somebody visits your site but they don't click any products they don't view a product they don't do anything they just go on your homepage or whatever so somebody could enter this flow because they didn't find a

product they liked that's one or they got distracted while browsing your site either way we want to remind them and nudge them to get back to browsing to get them to purchase so one email set up for when somebody visits your site now why we just want to offer them a helping hand and try to bring them down the funnel get them to view a product it's really hard to get people to view your site um and somebody might View site maybe a couple times a year so we want to make sure that when somebody

does we're giving them information and we're trying to get them back so trigger active on site is the trigger inside of caveo and Shopify um and then the filters that you want to have in this flow um to make sure you're going to kick somebody out if they don't reach these so if somebody views a product if somebody views a product we're kicking them out someone adds to cart we're kicking them out if someone goes to checkout we're kicking them out and if somebody makes a purchase we're kicking them out because they're going to go

into the other flows which we're going to cover later later in this video like the checkout of aband and flow somebody goes to checkout we want them to enter the checkout of aband and flow so that somebody's getting information specific to check out then also has not been in this flow in the last 30 days is something that I like to add in case people are so people aren't repeatedly seeing this email so flow outline you can see the trigger and then the filter um and I like to wait 2 to four hours I found

that to be the best it's good to test this um but just one email just like do you need some help remind someone to keep shopping and then show them the best sellers super simple Don't Go Over the Top on this email so you can see a couple of examples right here uh lost in choices let us point you in the right direction show some best sellers maybe some social proof then maybe some categories if somebody wants to shop by category then you can also see some social proof here so really good example here just

addressing hey are you lost same thing here need a helping hand you're are fan favorites um giving people the opportunity to continue shopping uh is really what we want to do in this email and just re-engage them super duper simple you can see clavio installation again here the trigger is just active on site nothing crazy right here active on site set up one email um for people who just browse the site okay I went too fast there but browse abandoned flow now let's talk about the browse abandon flow so this flow fires when somebody views

a product but they don't end up adding the car going to check out or buying now there are number of reasons why somebody may do this but in most cases because they're not fully bought in on the brand or the product so they viewed an item they clicked the page they didn't add it to card or anything so our purpose of this flow is to get them farther down to funnel get them to add the car go to check out or purchase so we want to get them to go back to the item or find

a different product that they like more cuz maybe the one they viewed they they didn't fully like they want something else so 38 emails set up for when somebody views a product but they don't go any further down the funnel um why we want to remind them and we want to Intrigue them on the product and give social proof so that they can purchase that's why we're doing it we want to remind them Intrigue them maybe they got distracted get them back into the funnel so trigger somebody views a product so the trigger in clavio

is viewed product and then the filter add to cart zero times goes to checkout zero times makes a purchase zero times and has not been in this flow in the last 30 days let's talk about the flow outline so nothing too too crazy here five emails you can see the triggers and filters here right off the bat I like to wait 45 minutes again be sure that you test this um these are all things that you want to test these are just base outlines I'm not saying these are the best emails to include these are

the ones that most often are going to be the best bases but every brand is different you need to be testing so we like to just do a simple reminder just remind of the product and show the abandoned content that the person left behind so this is what you can do in any email platform uh in clavo you want to have a block that shows exactly exactly what the person left behind if I looked at a coffee mug I want to show the customer who abandoned that item I want to show them that exact coffee

mug how much it is that really is going to grab their attention so make sure we're waiting uh 45 minutes and doing a simple reminder then you can see one to two day uh time frames in between this you don't want to wait a week that's too long we have somebody's Intrigue they just browse item we want to hit them fast while we have their attention so email 2 is then brand info and risk reversals so they saw the product now we want to actually get them to like buy back into the brand so use

a branded headline to Peak Interest and then risk reversals and then also show other products that they can shop so whatever you want to do here just brand info risk reversals um try to make sure that they have all the information they need to purchase and then we're getting into testimonials more social proof get them to buy into to us being reputable because that's really going to be one of the main objections for this so list testimonials and social proof and then of course show the dynamic content which we want to be doing in every

single email um and then we move to a discount um I don't like to offer a discount right off the bat in the flow cuz what if we can convert them without the discount we want to retain our margins so then we introduce a discount being like hey % off complete your order flash 48 Hour Discount um so we try to get them um with some urgency and then we just have a closer message again being like hey this expires in 24 hours keep these emails super duper simple and just remind them of the discount

you can see some email examples hell okay and you can see some email examples here um you can see how simple it is something catch your eye we Sav your gear for you back to store you button way up at the top of the email and you can have clavio sections which are going to dynamically show the products that the person left behind so shop now then you may also like these recommended products inside of clavio so you can use blocks inside of clavio to dynamically pull products from your site and so that's really what

we're doing here in the in clavio section again is showing exactly what the person left behind on clavio you'll see it you use Dynamic block or use one of their flow outlines so this is like a great browse abandon email one just super simple did this catch your eye continue shopping and then we have one where it's like overcoming risks and objections so get a full refund if you're not satisfied with our heal fast guarantee free two-day shipping trusted by doctors easy return and money back guarantee if I baned an item I would go back

to browsing because there's zero risk absolutely zero risk right here and then the en clavio uh Dynamic section super super good exactly what you need for that like email two or three um and then we have like a testimonial email right here so this product is great easy installed yada y testimonial right at the top showing the product again that the person left behind and then more testimonials right here to really give uh social proof on the item that the person left behind so those are the examples and then we have installation right here this

is also going to show you the dynamic sections um that you should be using and how they how they should be looking so go get the doc inside of the description if you want to see that and moving right along we have the cart and check out abandoned flow so these are actually two separate flows so this is very important this is this might be a little bit confusing but somebody adding to cart clicking the add to cart button is different than somebody going to the actual checkout page where they're putting in their credit card

information those are two different things you need to have different flows for them in terms of like different firing we use the same exact content often times for the cart and check out abandoned flows same emails but just different triggers so that people who abandon a cart and abandoned checkout or getting information now a lot of the brands I audit don't have a cart abandoned flow this is something where people think their check out abandoned flow is their card abandoned flow so make sure the trigger is somebody's added to card now you've probably heard of

these flows and for good reason um if you don't have them properly set up and optimized you're literally leaving money from the on the table from people who were in the process of purchasing they were so close a lot of times they just need a reminder so we want to just have 3 to eight emails set up for when somebody abandons a product in their cart now we just want to remind them show them how awesome our product is give social proof and reverse risk so that we can get a purchase so two different uh

filters here so we have um placees order makes a purchase zero times that one isn't necessary but place it order zero times uh for card abandoned but also checkout stared because if somebody goes to checkout that's farther down the funnel they're going to enter the checkout abandoned flow so somebody adds to cart versus somebody starts checkout again these are two different things these are two different flows 90% of the brands I audit do not have a proper card abandon flow it's a staggering number but they don't because CL is AB cart flow is often Incorrect

and you need to fix it there they if you have a store that's been on clavo for longer than a couple months then they don't they don't have this for you they recently in I believe it was September 2024 um they added it with their Shopify integration the abandoned cart trigger um but they hadn't they didn't have it before so you needed to custom ADD it but now you can um but more often than not brands have a checkout abandoned but they don't have a abandoned card there's a Blog right here which will guide you

um the link is right there there so abandoned cart look at this user adds an item to cart so if I was on Magic spoon's website and I click add to cart this little thing pulls up and it's like here's your cart if I were to exit the site right now um then I likely wouldn't receive anything because most brands don't have a cart aband flow this is a abandoned checkout you're putting in your information your shipping um all that your payment method you're actually like on the payment page this is a Bandon checkout very

different Bandon checkout is farther down the funnel so we need understand this and have flows for each one so same exact content you can see them here same exact content okay so this might be a little bit difficult for you to read um but I can read it um you have the triggers and filters here but I like to wait 30 minutes in this first email and then one to two days for the rest so this first email just reminder Remind of the product very similar to brows Bandon keep it super simple hey you left

this behind shop now and then we want to go to a nudge from the founder we've talked about the founder message in the welcome flow very effective in the card abandon flow here here so I like to do text based Emos just reaching out from the founder being like hey you left something behind you should rethink that because we are really awesome so you really just want to keep it super simple and remind them of uh the product that they left behind okay I have this zoomed in so you can see it a little bit

better but cardand and flow and check out abandon are the same content so let's just go through this so that you can see it so again nudge from the founder remind of the product give some brief brand info in hey shop now then we want to go to Brand unique selling propositions educate them on the brand remind them that their order is expiring just list out like your brand unique selling propositions why should somebody go with you rather than somebody else so a lot of times people will be shopping at other stores as well at

the same time so that's why we want to have this email to just remind them that hey we're different for these reasons and this is why you should pick us then email four so we talk about how our brand is different now it's let our customers talk we're just doing testimonials so testimonial based email um giving social proof and then the dynamic of Bandon content and then let's do a last chance email Ury on your order hey your item's about to expire we can't hold your card for you much longer there are other people who

want it um so then we're just hitting urgency so then what we're doing here if somebody has purchased before we're just going to send them a message from the founder we're not going to send them a discount whereas if they haven't purchased before let's send them a discount so we're just going to wait again and have another note from the founder reminding them of the offer and offering support being or reminding them of their order and offering support and giving them a last chance to order so just okay this is the founder of the brand

I wanted to reach out make sure that everything was okay I saw you had an order lined up but you didn't purchase you should and if you don't if you uh have any questions about your product then let us know reply to this email just something like that you can see that's also the same email right here but we're introducing two discount emails a discount opener and then a discount closer just flash discount hey 15% off your order um only when you buy within the next 48 hours and then down at the bottom here which

you can't see cuz it was cut off but we have an everything okay email where we're pretty much just saying like hey um uh same thing from the founder but again reminding of the discount giving them a last chance so those are the carton checkout abandon flows same content for each but different setups inside of clayo with different triggers so you can see very similar uh setup as your um browse abandon flow emails we want to have the clavio dynamic section up at the top you can see like some social proof or brand um brand

unique selling propositions here addressing hey forgetting something then also we have a testimonial email here giving testimonials for the product that the person left behind right at the top of the email showing the product and then having the clavo dynamic section and then social proof all throughout and then just like a last chance your order is expiring email so just being very urgent with hey your order's expiring shop now one-ear warranty have some social proof and risk reversals right here and then you may also like these in case somebody wants to shop other items so

caveo installation we have different ones here for abandoned cart and abandoned checkout which you can watch in the video in the description okay then this leads us to the post-p purchase flow all of that stuff is pre- purchase it's considered pre- purchase um now we have postp purchase flow so right after somebody makes an order so right after someone makes a purchase now there are many many many directions that you can go with this flow and so kind of like let that influence what you want to do with these Emos so you could focus on

like Community Building you could focus on upselling and cross selling you could focus on getting the customer excited for the order pushing for a review etc etc etc I like to keep it simple and try not to do too too much um but we really just want to improve the customer experience with a heartfelt thank you build the community and then inform them on how to get the most out of their product so four plus emails you really don't need four you can do like three um that's completely fine I'm pretty sure in this one

we do three um so you can do three emails send after somebody places an order I recommend adding more this is just like a base um but like three is fine but you can't add more so we want to just thank them sincerely for their order means the world is going to remove buyers remorse and also like get them excited that's something that we want to do we want to give them a light nudge to add to their order and we also want to get a review after this flow after somebody gets their items so

the trigger it's just somebody places an order and then the filter we don't really need a filter here um cuz we want everybody to receive this so for the flow outline wait zero minutes after placed order and then we have a thank you from the founder immediate thank you text based from the founder being like hey thank you so much for placing an order this is our mission and you've just contributed to the mission means the world to us this goes such a long ways and also you just want to offer for support to this

as well um so that people know people know that they can reach out to you if they have any questions so this goes a very very long ways and also you can have like a PS you can add to your order um and this goes again for this goes a long ways um in getting immediate purchases this is a very big window for somebody to buy they just bought why not add something else and so this is a this can be a really big money driver if you have this in place but a lot of

the brands I audit do not have this in place and I highly recommend you do and then wait two days follow us on socials or what other plat whatever other platforms that you use promote your main social media platform or whatever you're using maybe a Facebook group whatever it is this is a good email just to get anybody who's bought from you to grow your community so really good to have this email and then wait 3 days how to get the most from your product so this is going to help them get excited help them

you know see the best results with your product so um give them tips on how to use it um how to install it or how to apply it whatever it may be um maybe if you're selling food products you give somebody like um uh like recipes that's something that you can do like how to how to use the product here a few examples so here's like a good um text based email immediate thank you from the founder so you want to use the person's first name and then you can talk a bit about your mission

you placing your order reminds us so much that we're reaching our goals if you have any questions feel free to reply to this uh email you're not done with your order you can add in the next 24 hours continue shopping so that's a great immediate thank you message um and then you can also have this social media email make sure to follow us on social media we have the best community of customers we couldn't be more thankful for give us a follow on social media and then just a simple follow this is going to passively

just grow your um grow your following so that you can continue have great continue to have a great community and then you can to have an email like this like how to get the most out of your product or are you excited things like that um so are you excited uh shop now here's how to get the most out of your product so now we're giving tips about um how to make sure that you're using the product effectively so incorporate in your daily routine track your progress listen to your body and pair it with other

proven supplements so that's the upsell where we're trying to get people to um buy again so then we're using Clo's recommended product section um based on the customer's activity clavo is going to give some recommendations on what products to add so we're using Clo's uh Dynamic section here so this could be a great flow right here if it was all for one brand rather than different ones um so this is all stuff that you can do follow us on social media and then how to get the most out of your product is going to really

help for the customer Journey CIO installation right here a video for if you uh if you want that and now we are on the win back flow okay this is the last one very straightforward in terms of the win back flow we just want to encourage another purchase from past customers they bought a few months ago let's get them to buy again so really don't overthink this one your customers are still receiving your email campaigns you're sending to the list again I recommend three to four emo campaigns per week at least two per week keep

your list engaged um a lot of people are going to be converting from these your win back flow um it's kind of more just for experience um because a lot of people are going to be buying from your campaigns so we recommend that that's the three to four campaigns a week 99% of your retention and repeat purchases will come from that so we like to keep the win back flow simple and more for customer experience so what you can do up to 10 plus re-engagement emails if you want if you're not really sending too many

campaigns but I recommend just like three emails send 60 days 90 days 120 days whatever you want for somebody to make a purchase typically if your average time between purchases is like 45 days I like to double that and that's when the wind back flow fires so the average purchase is 45 days we would um average time between purchase is 45 days we would fire on 90 days so that's what I would highly recommend um and then why we want to encourage repeat purchases to increase LTV um that's the main thing encourage repeat purchases um

and then remind them to replenish and give recommendations make them feel custom like we're reaching out so trick you can do somebody places an order equal to 60 days ago um and then filter someone makes a purchase in starting this flow somebody makes a purchase we want to remove them um so that's how this flow is going to fire so so here is how the flow outline looks just three emails you can wait 90 days 60 days 120 days whatever you want to do email one you can just say it's been a while just remind

them of the brand and encourage them to come back for purchase so super s just be like hey it's been a while we miss you something like that that sort of messaging don't need to get too crazy just let them know that like hey we recognize that that it's been a while and then you want to wait like a week you can wait whatever time frame I like to set them like a week apart um and then give them a discount to repeat to just have a discount in the customer Journey um just like automated

to try to get these people to buy again so just make them feel special make it a unique discount um a dynamic clayo discount which you can do um which will be custom for each person makes them feel special and those convert better um so that's something that you can do then you want to do another text based email from the found ER as a last chance being like hey it's been a while we miss you I understand that like um things get busy um this is the last chance to use this discount and I

hope to see you again um something like that is like a text based last chance so here like some examples here's like a first email example of just like we miss you and your furry friend for like a cat brand um super fun funny we miss you sad cat cutest thing ever where are you what's new um so you can tell the customer like hey we have a lot of new stuff that you're missing out on so why don't you view the site and so lots of cool stuff I love this little feature the cat

at the footer it's really funny and then uh still interested this is another thing that you can do um hey are you still interested we noticed it's been a while and we just wanted to check in are you still interested in our gear shop now kind of giving people guilt um that's something that you can do as well then have a recommended clavio section based on like a customer's last purchase again super helpful tool from clavio and then giving somebody the opportunity to shop different categories and then just a discount email you're still on our

mind here's a special gift to welcome you back take 10% off your next story on us then you have a clayo code right here find your story and then don't biss out don't miss out new favorites awaiting simple email of hey 10% off this is beautiful design um so lots of stuff that you can do here um and then clavio installation is right here as well but that covers all of the flows and what we're setting up now we can take it a step further and go to like flow optimization so the cons of optimization

in updating your flows over time and testing it it's overwhelming it's very hard to monitor at scale if you have like 40 emails in your flows you need to have spreadsheets to track all this information and report it very difficult and documenting it all is very difficult so that's the Cons with flow optimizations whereas campaigns you can just test your one email and get data immediately whereas flows you have to wait for customers to enter and then you need to track it when should I check when something is ready so I like to do another

form of optimization so rather than having a ton of active tests in our flows all sorts of different triggers testing out different content yada y y rather than doing all that we use our campaigns as our testing ground so we're sending three to four email campaigns per week and we're testing there we're looking at the data there we're trying new angles we're A to B testing so rather than waiting for results like we have to do with flows we get instant data with campaigns or 24-hour data you send a campaign we'll check on the results

tomorrow what variation did better or did this angle work compared to like an email we sent a few months ago so we literally put out full campaigns that perform well in our flows we get a campaign that works let's add that to our flows so go back and edit your flow emails across your triggers to include the angles the emails in the blast you have an email that does well in your campaigns let's add it if it's an educational email on like how you create your products you're you sell creatine and you um you create

an email that you send to the list that's about like how we create our creatine or how it's formulated and it does well converts well awesome it's educational let's add that to the welcome flow and just put in the discount the discount if it's an email about how to get the most out of your product giving tips to users add that to the postp purchase flow it's an email that goes over your return policy that you send to the list and it does well add it to your abandoned cart flow to reverse risk don't reinvent

the wheel add your successful campaigns to your email flows this will save you a ton of time now there are specific AB tests that you can run and I would recommend running um so I'm going to quickly go through these you flow time delays biggest lever in the fastest that to get results and the easiest to get results so testing the amount of time from the action of the customer and the first email that they receive so this like website abandoned flow you see waiting 30 minutes versus waiting 4 hours 30 minutes you get kind

of better engagement uh better open rate and click rate compared to waiting 4 hours but you can see the placed order rate is massively different here and this is a big sample size we can be pretty confident that waiting 4 hours is the best move in this situation so testing the time delays uh between in your uh messages then we have like long form versus short form messaging so do we create a long email that has a lot of information or do we create shorter ones um especially for flows we want to test this out

this will apply to campaigns but especially in flows like abandonment flows when people have objections some people want to be talked through their objections other people just want to be like they just need a reminder of their order um just you saying hey you left an item behind shop now so sometimes it makes sense to be quick and try to get impulse purchases other times it makes sense to really like spend time working through objections you can see in this email um a longer nudge um email 2 like me tell you why this product is

more effective just listing out a ton of stuff 0.2% play order rate 2.4% click rate on 2,000 people compared to this one which did a lot better higher click rates higher place order rate where it's just super quick to the point hey you left this order behind go shop and of course this is super easy um but testing your subject lines and preview texts um but hard to take learnings and apply to Future emails since there's a lot of variation um some tests that you can run um including discounts versus not including like for sale

I'm including that in the um subject line you could include or exclude emojis in your subject line preview text you could test that you could use dot dot dot or excluding that um time delays um for like how long you have less whatever it may be using all caps verse not this is all stuff that you can use for your subject line and preview text to test and then graphic based versus text based we've talked multiple times about text based a lot of times it performs better because it feels more personal um but we really

want to like balance this and test different things out so heavy text base versus graphic based it's really going to vary depending on your account so test out different styles to see what your list likes especially for big drops in sales or whatever you have in your flows um so mix them up here's an example of like a text based where the bottom one is text based it did better so it was from the founder higher open rate higher click rate a lot simpler and then a lot more Revenue so text base really can perform

a lot better but we want to make sure that we're testing these things out promoting categories versus individual products some customers at stores like shop this specific product this specific product this one rather than categories where it's like shop jackets shop pants so it's important to mix it up but you can bias one more if uh one of them does better like categories in this instance for like a higher ticket store categories performed better it got higher clicks and then higher revenue and so now for all of our emails we're primarily making it like more

um category based and we're promoting that now special offer just for you if you made it this far um if you want more information I have templates for all of these flows um completely temp completely templatized and optimize that we've used for over 507 to8 figure e-commerce Brands Shameless plug here if you want to save all the time of putting this all together doing all the copy templates and whatnot then I have these all templatized um learn more right here if you want to click uh blog. copy. net quickflow Landing um you can click this

link will be in the description as well if that's interesting to you if not completely fine um it's just going to take a lot of time to implement this stuff um so so that's stuff that I I would recommend doing that so check that out take the doc in the description well copy. netflows um so you can have it for you uh where to find me My Links will be right here and if you want to have a chat with me about your email flows then you can book a call with me the link will

be in the uh description as well to book a call and I'll review your flows head on now I hope you got some value from this video that was an absolute value bomb it was a ton of stuff in there so I hope you got some value this is $50 million wor worth of revenue generated Behind These automations so make sure you use them lots of good strategies in here again I hope you got some value from it and I hope to see you in the next video let me know if you have anything that

you want me covered and I will see you in the next one all righty in this very important video we're going to be going over how to add seven figures in annual revenue and lower your cost per acquisition by up to 50% for your e-commerce brand with this welcome flow we're going to talk about a lot of things here so hang tight this is probably the most value I've ever G given away at once um so let's get into it the email welcome flow and this is the condensed version um so yeah as far as

me I'm Max the founder of well copy and email marketing agency it's generated over $20 million in email attributed revenue for clients I live inside of Shopify and clavio and this Doc is going to be in the description so you have all this all these other resources and you know you can just have this for yourself keep it steal it whatever you want to do um this is a shorten version of the full document if you want the full one then you can go to my site right there um but as far as what's inside

and what we are going to cover in this um going to go over why this is important the problem with many welcome flows full a email flow outline that we've used to generate over 3 million ourself um explanations examples diagrams subject lines full copy templates for all eight emails Google doc templates that you can literally copy and paste and use yourself uh we're going to go over how to install it in clavio how to op ize it over time and then the metrics that you want to shoot for for this welcome flow um so first

let's talk a little bit about why why this is important and why you need to get this installed ASAP ASAP as possible uh whatever that means ASAP as possible yeah um as soon as possible as possible all right so rising cost of acquisition so you don't just snap your fingers of course and get people to buy people need to know you exist and then they need to trust you enough to purchase so what do you do you buy traffic to bring an eyes and get people to your website but just like this graphic shows us

the 51 Cent cost per click customer that you just paid for a lot of the times they're just going to go in and leave um but let's first break down like the two problems that cause a rising cost of acquisition the first problem buying traffic is expensive Mr Zuckerberg can charge whatever he wants for ads and we are forced to pay up what are we going to do turn off our ads like no we have to pay up and we have to pay for these ads um and then the second problem it is very very

hard to get somebody to purchase the first time they see you this is a 2024 thing this is just increasing over time you pay you're paying for this site traffic with ads and then people are leaving because of a couple reasons they have fried detention spans um and they have the ability to check out thousands of new brands out there actually Millions there's a couple million e-commerce Brands out there um and so you're paying for the sidet traffic you're paying for these ads and people are leaving until they see you again and again again which

is from more ads to the point they buy so you're forced to buy a ton of ads to get people to come back because of their terrible attention spans and they just want to go to your site just to check it out because there's so many options out there um so like this beautiful graphic very Advanced graphic um that is very scientific um this is exactly what happens and that is why cost of acquisition Rises so summary buying traffic is expensive you have to buy these ads multiple times to get people to buy cost of

acquisition Rises um and people just most people aren't ready to buy so 2% of your site traffic let's just look at this full funnel you run ads on Facebook you get this amount of people uh say you get 10% of people to click onto the website website viewers right here people with objections and then people ready to buy out of this whole entire thing only two people will be ready to buy and they'll give you money right now so what are they saying 2% of your site traffic I've seen this brand a few times they've

shown their product is legit I'm confid ident I will receive my product this is great timing because I actually need this product right now whereas 98% of your site traffic who is this brand are they real are they going to scam me does their product actually work is their product any good is this product worth the price and that's just what everybody's thinking because when there weren't many options out there then you could get away with some stuff but now there are thousands of other brands people are going to have a ton of objections that's

just how it goes so what do we need to do we need to cross the trust threshold so you're paying for ads and website traffic hoping that people will buy but most just won't um these people do not know who you are and the modern customer is wary they're wary of all the scams out there and they know that they're not guaranteed their product plus they like to shop around and look at all the cool new brands that are out there popping up there are so many Tik Tok ads happening so many cool Brands edgy

marketers whatever you want to say all these other brands that people can check out that are pretty cool um now to actually hand you their credit card they need to trust you and your product completely so people need to see you multiple times in order to make a decision you need to overcome these objections before they can buy back in the day could have at times gotten R gotten away with just chucking up an ad creative tossing some money in it getting people to buy at a high clip now that is not possible so you

can see this is the trust threshold and so it's a very simple graph here first brand introduction number of times exposed to a brand not ready to purchase ready to purchase if people see you multiple times then they just inherently are going to trust you then it becomes a question how do you get people to see you multiple times um which we will address in a second first we're going to talk about overcoming objections to lead to a purchase what gets you over the trust threshold you need to overcome these objections who is this brand

are they real are they going to scam me does their product work is their product any good is this product worth the price bottom line you need to prove to the customer that you can handle all these objections it's not like you can go up to their door and give them a sales pitch just because that's not scalable um and it would be extremely expensive to hire all those door-to-door salesmen you have to send content at scale to convince these wary buyers and these curious buyers of other brands to purchase it's you have to send

content because you don't have the door to- door salesman um and so here's what we have just to level up your prospects this is at like a very base level level one I do not know or trust this brand you send it content you send them content they level up into an Intrigue customer oh yeah I've seen this brand before they seem legit send them content again they level up and then they become level three interested I like this brand but I'm not fully there yet and then send them more and then eventually they become

I like and trust this brand and I'm ready to buy so we know we need to send content now how do you send content at scale so you can reach hundreds of thousands of people many just Resort solely to pay ads to get in people's faces for the content and that's great paid ads are great people see your ads click onto your site look around see testimonials and you earn trust points um the problem is that these ads are expensive and these will drive up your cost of acquisition as we have discussed because again the

customer is wary and doesn't want to buy off you right off the bat they don't trust you um it's going to take them more than a few ads to actually get them to buy and with each ad you're showing them you're spending money so this leads us into the different ways you can send content which of course you can do Facebook which is expensive or you can go with a cheaper option which of course is email the point of this video um so using the cheapest method for crossing the trust threshold we want to be

able to send content in the cheapest way possible to overcome objections that's our only way to drive down our cost of acquisition we have to send content might as well do it the cheapest way possible social media ads are great because everybody checks social media every day it's one of the benefits of having paid ads um but as we discuss they're expensive what else does everybody check every day their email um over 4 billion Global users of email and over 90% of the US population checks their email every single day and on top of that

it's pennies to the dollar compared to social media ads on average for every $1 on paid ads you get $2 back that's a 2X row as return on ad spend on average for every $1 spent on email you get $44 back so look at that here's a pretty little graph simple math for you so we must get people on our email list because look at that Roi um and the thing is just like to drive this home even further like why the ROI is so much more um this is kind of what it looks like

when you have people with objections so say we go back to that top graphic we had 98% of people this is 98 doesn't look like 98 but trust me that's 98 out of 100 two people were ready to purchase but everybody else has objections and so you send them content so you can do that with Facebook spend some money and essentially they're going to have the same conversions and you're going to get this many people ready to buy and then you keep doing this until you overcome everybody's objections and you go down the line and

then you repeat until you have everybody um the thing is you spent a lot less money down this track than you did with this track it's pretty simple there pretty simple to understand there um that's why it's so important to have so too long didn't read email is the most cost-effective way to overcome objections and convert skeptical buyers at scale that's what we need to understand so we need to get people to our email list after they've been introduced into our brand let me take a quick drink of water one second wey buyers tons of

different stores out there people can choose from and people aren't going to buy right when they see their see your site so you need to capture their information and send them emails so that you don't have to spend a ton on paid ads so how do we get people to sign up most are going to come from popup forms these are the forms that will show up on your shite site after a time delay offering some sort of incentive for your email you can do a lead magnet such as like giving away a free a

free course or something like that to get people to join and then they enter into your funnel um or you can do like discounts that's the easiest way to do it pop-up forms are huge for email marketing the ROI is the ROI is very well worth it having a high converting pop-up form um we're not going to talk about forms in this resource but I do have I will have an in-depth guide on popup soon cuz they are one of the most important pieces of the e-commerce funnel but here just some examples just to give

you some context so we're going to talk about the welcome flow in this video and so for the people that do who do enter your email list we're going to be sending them to welcome flow that's what we're talking about in this Doc and all I'm going to be giving you all the emails but first I want to talk about what happens to non- buyers because that's like a common objection it's like why have the welcome flow like what happens when people don't buy um now many recipients won't buy and that's okay just because people

people aren't always ready to buy even when you overcome objections they have to you have to catch them at the right time um so the welcome flow has two purposes to convert as many people as possible right off the bat so once somebody Ops into the email list then also the other purpose is to Prime potential customers to make a purchase down the line so we want to convert them or we want to Prime them cross all those objections so that when they do have that need for your product or they randomly are going about

their day and they're like oh I kind of want this like they're ready to buy at that moment um and because they will so it's important you're constantly reminding them of you and your product so that you can stay top of mind for when they do have a strong enough need for your product so here's kind of how it looks they enter the welcome flow we're going to convert a lot of them that's the purpose of this video is the welcome flow which is going to lower your cost of acquisition um and then we're also

going to be sending them once they're on the email list three to four educational email campaigns per week that's going to continue to keep you top of mind so that when people do have that need to buy your product you're in their face all righty and I just record 45 minutes worth of footage that wasn't videoed so resuming right back where we left off and I'm restarting so you get the second go um but yes we just talked about you send three to four educational campaigns per week then we also have our abandonment flows which

we have set up I have other videos for these abandonment videos for you to check out but essentially we have the side abandon browse abandon card abandon and checkout abandon for these people who if during the welcome flow or in after one of these email campaigns or just in general if they see like a social media post or they think about your product they go to your site check out a product and then leave it behind um we have these emails these high converting emails to convert them um so we have these three things kind

of like working in tandem together that are going to help you get purchases um so but really the point of these educational email campaigns are to continue to give value to them again I'll have other videos on this uh but eventually to lead them to get to the point of buying or abandoning their product because if someone abandons their product they're just slightly down the funnel um and that's really what we want we want somebody to abandon their product or purchase then they're lower in the funnel and we'll convert them with those um with those

High intent flows which act as Cleanup Crew um so now let's get to actually building a welcome flow so we understand kind of the purpose of it the rising cost acquisition why this is super important right now what happens to non- buyers and everything like that now let's talk about actually building this welcome flow the real reason you guys came here um so this is going to be a sequence of emails sent to people who join the list over a duration of 7 to 14 days if you have a larger average order value product like

if you're if it's like $5,000 you're going to want a very long welcome flow that can be over like two months um because these people just have longer buying decisions um but that's kind of kind of typically 7 to 14 days um but a dial than welcome flow will allow you to automate and then predictably convert customers in just the pre- purchase decision journey and as we kind of spoke of before the welcome flow is going to leave us with one of two outcomes outcome a you're going to convert the customers who were just curious

and otherwise would have left your site they would have left but you converted them and outcome B we're going to Prime these future customers for purchases now that all of their objections have been addressed UPF front so now if you are running a sale or some sort of high push for getting sales when you send those emails or you sending those content to people they won't have those objections in the back of their mind because they've been addressed and they've been primed for a purchase that's the point of the welcome flow that not a lot

of people talk about um cuz not not all of it is going to show up in revenue for the welcome flow but say you send an email campaign um on a certain date somebody who doesn't have a welcome flow might only get $5,000 meanwhile someone who has a welcome flow and nurtured those customers might get $75,000 out of that campaign because they got people who um would have had would have had objections primed earlier so very important now the problem with many welcome flows like like you probably have a welcome flow um if you're an

e-commerce brand um You probably have at least one email but the issue with many welcome flows is that they are way too short in length but too dense in information some Brands will try to throw all their information in two to three emails um each being super dense but the modern customer has a fried attention span and just isn't going to read a bunch of junk they're not going to read any words they need short bite-sized bits of information over a spread out time frame so you can kind of see here in this this is

like an oversimplified version but bad welcome flow here's everything you will ever need to know here's all this information the customer like oh my goodness I'm not even going to read this cuz the truth is customers are going to spend at most five to 7 seconds on your email so you need to make it super easy for them to follow because they're just going to skim it so instead we want to separate our emails um to a little bit longer and make it quick bite-size Punchy so the person can look at it in 3 seconds

and know what your point is so just a quick email welcome in our brief history um here's a number one best seller uh reminder the discount how we're different things like that we just want to make it super simple for them um so we're not overwhelming them and then it's just simple information that they can look at in 3 seconds and understand the gist and they can leave the app and their Prime for purchase um so that's kind of what we want to get with this welcome flow rather than putting a ton of information in

anything over 100 words is just too much that 100 words is too much in an email um so let's go over kind of everything that we want in this flow so trigger and filter we have the trigger somebody joins your email list joins from a certain popup and then filter anybody makes a purchase so what a filter is going to do is essentially before anyone receives any of these emails it's going to check the filter that you set up in clavio it's going to check if people meet these parameters and if somebody makes a purchase

at any point it's just going to kick them map because that's a filter so we're going to be going through each email in depth and then going through example um and then giving you the outlines for each one of them so email one we want to give a strong introduction we just want to make it real quick deliver the incentive introduce the brand unique selling proposition social proof best sellers um the emo1 we just want people the people who are just there for the discount let's give them everything they need and let them buy right

now email to we're going to give a little bit more background put a face to the name because it's really going to help with conversions we'll go a little bit more in depth but I'll just briefly run through these give the brand background three we're going to do a best sellers promotion highlight one or a few best sellers explain why it's so good essentially make the choice easy for the customer um email 4 a reminder of the incentive we're going to make some urgency give some risk RIS reversals and then some testimonials um get those

people over the line with urgency and Trust uh email 5 US versus them will address the competitors and then how you're different then distinguish yourself email six we're going to go hard on social proof If there are still people on the edge email seven we're going to do last chance and then email a we're going to do a note from the founder give that Personal Touch and address some more objections so let's move right into emails 1 through eight outlines and examples email one so email one the purpose deliver strong intro to your brand in

the briefest way possible while giving them what they want which is the discount um or whatever information whatever giveaway you're doing to get people on the list um but the content deliver the incentive introduce your USPS give some social proof and then show Best Sellers as we discuss some notes on this email we really want to keep things brief um people don't want to read a ton of information they excuse my language they just they just want the discount they just want to leave um people are here for the discount so we want the design

to be simple clean and easy to follow the goal is simply to get people to click so here's a full email example from alpen Rock um we'll go in a little bit more depth here and here's like a general outline that you can use it'll even give you even more than this in just a second but you can see right at the top of this email notice how high up this button is in this email we don't want the consumer to have to scroll to find the button if we didn't have this button the customer

would have to scroll to reach this button no we want to remove as much friction as possible so we give them just a welome welcome here's the discount shop now that's that's all we want a lot of people aren't going to go to the rest of the email there's there for the discount there's their shop let's give them what they want and then a strong header photo that gives off the brand aesthetic so that they can you know resonate with it a bit um but this is just a very strong header section that all your

welcome emails should be and then body section this is where we're going to give just some brief background info on the brand just a brief headline with the brand message so this is going to be the thing that everybody's going to read probably like 10% of people are going to read this um they're just going to skim through this see discover conscious luxury so now the person like in their head they think of the word luxury when they see this brand awesome and they think of conscious and so it's renewable awesome perfect very strong so

then you go into some social proof a unique selling proposition right of the discount and button keep it real simple headline social proof unique selling proposition discount that's simple and then we want to give people if people don't know what they want let's show some best sellers give them an option um to purchase and you can see the uh we have some more buttons for people to keep browsing a lot of people they'll just end the email right here what if the the person doesn't like these products the consumer is lazy and they probably won't

scroll up to find this button so it's it's ridiculous so you really want to make sure that you have buttons at the bottom and so I actually have subject line examples I believe they're 10 for this email subject lines that you can use as well as a free Google doc copy outline that you can use so complete laid out this whole wireframe and then as well as just like General templates if you want um it's available on this you just go to the link in my description um you can get it for yourself um then

I also have this other YouTube video grading e-commerce welcome flow emails so I take a look at welcome email flow number one um welcome email number one in the welcome flow um and then I review them grade them and kind of explain what I would do differently so highly recommend checking out that video for more context on this email now let's go to email 2 which is the brand story so the purpose we want to give some background to bring the customer close to the brand and bought into the mission so content founding story mission

statement show a face if possible um put a face to the name you get that personal feel um and then reminder the discount so we really want to use a face here we just want to make sure that you aren't just a corporate brand that that's just like nobody wants to get behind like a corporate brand so you really want to make sure that like you're proving that like you you have this small company feel it's really going to help with conversions people love to support these types of Brands uh nobody wants to buy from

like these massive corporations um but these people haven't purchased yet probably because you are a faceless brand that they randomly some um stumbled across in an ad that's probably why they haven't purchased so we want to slowly get them to believe that you are a real brand with a real Mission and get them acclimated to you we want that we want to earn trust points and then remind them of the discount this email will make sales but the real purchase is going to to be to Prime them for some purchases down the line so here's

a great email example I've referenced this email multiple times but this is just like perfect this is perfect um so you can see there's just a brief headline our story unique selling proposition if you're reading this you've probably had trouble finding snacks that are portable nutritious and actually taste good for years we did too so they're insinuating that that's what they do they have snacks that are portable nutritious and taste good um and then just a brief Brand Story two sentences where Michelle and Tobias face to the name oh my goodness like this makes you

want to buy from these people this is a massive company but this makes you want to buy from them because it's like look at this cute couple awesome so this super effective um to why the brand was made um we nature loving Duo like oh my goodness they're making you emotionally attached to them like this is perfect um but you really just want to put a face to the name and then body section uh give the mission statement down at the bottom um and then encourage a purchase and then if you have a discount include

the discount right here and then the button um photo of a brand aesthetic helps this brand didn't have a discount um but it should be right above the button if you do have it and then maybe add like a banner right at the top as well that could be effective um but this is going to be a really good email to Prime people for purchases but really the point of this is we want them to believe that we we want people to get behind your brand and just make it known that you aren't a corporate

brand that's just going to like take your money and run away with it again I have this subject line examples in the free Google doc copy outline for all of these emails um that we're going over and then we have email 3 which is the best seller so best sellers email show off your best sellers and give background as to why you stand out from your competitors content super simple we're just going to highlight a best seller explain why it's so good and then of course remind of the discount all of these emails we are

reminding of the discount people need to be reminded I one of my biggest pet peeves is when people have welcome flow emails that don't mention the discount like why why would you not mention the discount we want to remind them every single time um but with the bestseller email some more background to it the consumer is very funny because they want choices they ask for choices but they hate making choices so funny so funny you give somebody so many options they don't want to pick any of them it's just like when somebody asks like what

do you want to eat for dinner you you're just like oh I don't know I'll have whatever it's just you hate you want to know that you have choices but you hate making choices um so essentially we want to make the decision for them by giving them one or a few options to choose from um and we actually want go into depth as to why this bestseller is so good this is going to help you stand out and this is again is going to Prime people for purchases down the line cuz you have awesome if

you have awesome qualities for your bestseller it's going to apply to all your products um then of course remind them of the discount so here is a full email example this was a highlight on uh this one flavor by goodles and this is just amazing copy but we're this was kind of like a more General bestsellers email but you can apply this to like a specific bestseller like if you sell clothing it's like a shirt a specific shirt like this one you could make the shirt right here and talk about its unique selling propositions and

then lead here and use this exact layout um so first an eye-catching head headline we're cooking up a good or noodle it's science y'all um header photo this was actually a gif that spins around these Bulls super engaging um some more some unique selling propositions quick would you rather choose Mac that's delicious or Mac that's made with 21 plant- basic uh nutrients why not both um to something you could do like for a t-shirt like this is um something similar but talk about how the material is made from the forests of the Amazon rainforest made

by a spider of silk I don't know something like that you could say something like would you rather have a brand that um makes their shirts in factories or people who hand make them in custom warehouses located in the Northeast United States a pop and Popa Sun business something like that where it's like we're different and this is why our product is cool um so that's what they did here they talked about um mac and cheese that's delicious and has plant-based nutritions nutrients and then they made kind of like made it a little funny then

the body section so we want this to just show the product intro the unique selling proposition we're going to go go into exactly why in-depth explanation as to why it's so good we don't just want to mention it we want to like talk like why is it so good 15 grams of protein six gram of fiber um prebiotics and and then organic veggies and other plants perfect but notice how this isn't like so long we're not we're not doing sentences we're not writing an essay keeping it brief and then a reminder of the discount of

course and then a button at the bottom perfect I would probably put a button right here also so that you have two buttons one button at the top of the email one at the bottom um this is perfect um in terms of a bestseller outline kind of a simple one but uh in terms of like design but this is going to be really effective and if you can do some C that's similar to this it's really going to help with your conversions as well and next up we have email 4 which is going to be

a specific reminder on the coupon um the purpose of this is going to be to introduce urgency and the and remind the customer of their discount to try to get them to buy on the spot so the content going to add some urgency give some risk reversals and then give some testimonials for trust that's kind of what we want to do in this email to get that impulse purchase and to get people being like oh goodness I should buy now um so the customer knows a bit about your brand and believes you are legit if

they've seen these other emails so we need to introduce urgency to get them to cross the line add some social proof and risk reversals and this is going to crush so here's an example we can see just a simple header section still want this discount here's the discount code shop now and then here are some testimonials this is a very solid outline this could be improved by adding some risk reversals such as a risk-free guarantee uh we offer free returns things like that that would improve this email um but we can dive in here to

the outline so headline addressing the discount this is just super simple still want this discount add emergency friendly reminder that your discount code is expiring we don't offer discounts often so take advantage while you can see this is perfect because this is killing two birds with one stone this has two effects so friendly reminder that your discount code is expiring urgency and then two we don't offer discounts often even further urgency and that positions your brand is like we don't offer discounts we're not like a discount brand um so that's a line that's going to

be very effective in your marketing as well um and just look at how massive this button is you'd have to be even a blind person could click this button on their phone um this pretty much takes up the whole screen and so look at that that's just I absolutely love it big button awesome um it's going to be super easy to click and you're going to I'm sure this button has a ridiculously high click rate because it's just so easy to click um and then the body section um there are a lot of different ways

that can do the social proof section and this one this brand decided to do um just show individual products and then give discounts for each individual product so discounts testimonials for each individual product um this is going to work really well as well um and you can see they also have a shop all products at the bottom to say maybe they didn't like any of these products if they'd be curious and learning more they have a shop all products section at the bottom what's really going to take this email over the edge is adding the

risk reversal kind of as I mentioned mention that you offer free shipping mention that you have guaranteed um a satisfaction guarantee you free returns things like that that's going to help some people get over the edge as well so this is going to be a very effective email um it's going to kind of pick up a lot of the sales in the back half of the flow next email 5 is US versus them so the P purpose we just want to address UPF front and lay out the facts for the customer so that they can

see the full story um so the content address the competitors versus you where you guys stand how you defer outline your unique selling propositions and then distinguish your brand from others um so kind of when somebody joins your brand the elephant in the room is your competitors why should someone go with you versus someone else because in the age of Ecommerce of 2024 there's thousands of brands in every Niche so why should someone go with you um and people just love pros and cons um and people love to make decisions by themselves so that's what

we're providing them with both Pro and cons and the ability to make the decision for themselves but obviously we're going to make the decision very easy for them um so this is a full example here this is super clean just on a wide lens you see we have a header section we have a body section at testimonial for social proof discount reminder and a shop now button that's perfect could even be improved if you add a shop now button earlier in the email but look at that there's also a discount reminder at the top that's

super effective so hero section here's what this outline was discount Banner then the brief headline why we shine how we're different US versus them something like that um then five points addressing the competitors versus us so um you can see like thoughtful gift options versus like standard food delivery ease of order ordering versus complicated ordering personalization um with non-customizable um notice how these are super quick points because people aren't going to be reading a ton of information people don't want to read essays they don't want to read paragraphs in the emails we just want to

give them just like quick 1 to three words these are our points and kind of what our brand is built off of then the body section unique selling proposition so we're kind of extending on this a little bit um we're delivering more than a meal um here we are taking gift giving to a whole new level bringing gourmet meal straight to your door Corporate Retreat anniversary or any of life's big moments a thoughtful meal to supplement the occasion is always appreciated Banger emotional talks about your um talks about what makes you what makes your brand

like so effective and why somebody should order and then social proof uh quick testimonial use the service for the first time my client said the food was great and the service was just wonderful I would definitely definitely use this again nice little Personal Touch um and then discount and then shop now button look at that perfect Us Versus Them email um you can do a simple table or something like a little bit more advanced like this um that's going to be effective and this was actually an email that our team put together um so you

can see it's kind of everything that I talk about all in one email um so very very effective email here this is going to help Prime customers for purchases down the line as well um subject line and Google text Google doc available for that for all of these for all of these emails so now email 6 uh heavy social proof email um so the purpose for the prove of your brand is reputable and that your products create happy customers so we just if we want the customers to get one thing out of the welcome flow

is that you are a legit brand and your products are good um so the content brand testimonials media features any content that proves your brand is legit let's just throw it into an email or create an email that's like specific to one of them like specifically brand testimonials or specifically media features something like that we just want email 6 to be social proof we want to make sure the customer knows our product and brand is great and because you know maybe they don't have a strong need for your product right now and that is fine

um they do need to know that our product will fulfill that need once the time comes so someone's going about their day say you sell Band-Aids I don't know you've a Band-Aid company somebody stubs their toe we want when that person's looking for Band-Aids we want us to come to mind and them to be like I know this brand is good I know they have awesome Band-Aids I'm just going to order for them um so by creating a whole email out of this it's going to prove that we're confident in our product and will stand

by it so that alone says a lot if you just send a full uh social proof email even if the person doesn't open the email they see we created a whole email out of this awesome they're legit brand who stands behind their product so here's a full email example as well you can see we have just everything is social pre here it's just testimonials um and so going into the specifics here and then there's some icons here for um some risk reversals so we have header section is an outline that you can use again discount

Banner at the top use this discount and save this um and then a strong header testimonial look at how high up this button is in the email perfect so looks fantastic ftic on the car this second Audi I've had in both times I've ordered the honeycomb Grill comes out great and looks fantastic on the car perfect that's going to be an awesome awesome thing for people to see right when they open their email and look at the reviews for this brand 4.94 out of five on 1245 reviews that is just killer and so actually visualizing

that for the customer only one three star and zero two stars and Zer one stars and then all these five stars that's just exceptional so this is a great way to like actually show your um show like visualize how awesome you are um so that can be something start off with testimonial at the top and a graphic add another graphic on the testimonials or social proof and then give some verified customer reviews so it's actually going to improve your conversions if you say verified on the customer review if you have a ver a verified reviewal

um platform that does your reviews you putting verified next to a customer's name just improves the conversions it's something we've tested um so listed testimonials Works effectively well and then a bottom button the bottom of all your emails you must have a button um just because people will go to the bottom of your email and now what we want to make sure that if they're in the buying mood or in the browsing mood we have something for them to do um and then risk reversals as well so secure payments fast and free shipping um and

then premium 100% quality it's an interesting icon um but that's kind of everything that you need there um really great email here this is going to be super effective because people are visual and they're not reading a lot of in the email so by giving a graphic that shows your testimonials and whatnot it's going to work really well and then email 7 we have last chance so purpose give the customer Last Chance use your discount to try to get them over the edge um so the content of this time or urgency based graphic your discount

is expiring it's just keep simple make it super easy for the customer to click and just really go hard on the urgency this is your last chance um so at this point the customer pretty much all the info they would need to make a purchase and most of your audience probably would buy from you now that they're on emao 7 most of them would buy from you but they're waiting for the right time to do it by going hard on urgency we kind of force their hand um because it's like if you don't buy now

you want to have this discount um so we're forcing their hand cuz at this point these people like know that youve a good product and they benefit from your product so here's a great example here you can see just like the basis of this email super simple super super simple your last chance $10 so here's like kind of the outline Last Chance headline simple graphic of your products um and then extreme urgency body copy and then button and then social proof and info icons always great to throw in especially on these urgency based emails um

these social proof things are going to really help with conversions so your last chance at $10 off your first order um use this discount code super clear where the discount code is what it is use this code at checkout for $10 off your next purchase before your offer expires forever forever so very effective in um in inducing the urgency so great email here super simple your last chance here's a discount claim now so you had this last chance email now let's send a one last email where it's like okay is everything okay you went through

this full welcome flow do you have any questions about the product um and let's give that personal feel again this is going to come from the founder so purpose to give a personal reminder and last chance message that really lets the customer know we care about them so the content is going to be a text based email we want to remind them of the discount and then offer some resources for them for some context customer didn't purchase right off the bat that is okay most won't if your weling flow converts 20% of people that is

a very very good welcome flow typically kind of like bare minimum that you want to shoot for is like 10% 10% is like kind of the gold standard so even with like a gold standard welcome flow of 10% 90% of people won't purchase and that's just okay we want to be able to uh get a few more over the line with a nice personal um Personal Touch text based email but for the 90% that aren't going to buy we want to Prime them for future purchases even further cuz if we're sending a message from the

brand owner and if this person knows that the brand owner is willing to reach out to them then they're going to be primed for another purchase or primed for a purchase um and they may have further questions so we want to let them know that they can reply to the email and ask them because maybe if we let them know that you can reply to the email it's as simple as reply to this email and we'll get back to you maybe that objection will get addressed they ask a question we address it and then they

make a purchase so here's a full email example um hey hope our previous emails have been a warm welcome to our Brand's commitment to Quality I know she didn't use your welcome discount which you may have overlooked since you're new to the club I want to extend our welcome code for one more day use this code to check out for 10% off before it's gone forever shop now if you have any questions don't hesitate to reach out we pride ourselves on exceptional customer service we'll be sure to respond within 24 hours cheers look at that

brief intro reminder of discount code with urgency then offer some more support and welcome them to reach out so a lot of things kind of like addressed in this email um kind of right off the bat we want to add the urgency um so you didn't use it which you may have overlooked I extended it for 24 more hours um so or extended it for one more day heavy urgency and it's like this is coming from the founder you can see the name is from the founder um super effective and then if you have any

question hesit if you have any questions don't hesitate to reach out um awesome customer service responds in 24 hours this is really going to get a lot of people to purchase um so great email here kind of can be as simple as that um these text-based emails are going to be um in once to put them into your strategy they're going to be some of the highest performing emails that you have just cuz that Personal Touch really goes a long way and also the Simplicity look at how easy it is there's only one thing this

person can do and is click the shop now button it's super clear for them it's blue it stands out simple there's no fluff and so that's why these text-based emails work really well so again subject line examples and free Google doc outlined there so now let's talk about post creation so if we look down here we have how to install your flow inside of clavio so so here's a trigger and filter that you want to use whatever your popup is uh whatever the you set the list as once people enter the popup right now for

this brand it was set to newsletter so that's what we have the trigger as once a profile subscribes to newsletter then you want to make sure that you have the flow filter so when it's placed order zero times since starting this flow you can also do zero times over all time just to be sure that past purchasers aren't getting this flow um so there's a video tutorial here if you want it on if you want to know how to like set it up in clavia the exact trigger and filter um you can access that in

the description so then we can talk about how to optimize over time so big problem here is you have Ecom stores that just will set and forget their welcome flow um so that's kind of like what these people look like come on do something clavo um where stores who A to B test and add winning campaigns to their welcome flow they're throwing money so you're bound for failure if you just set and forget your welcome flow after you create it because nothing is perfect on the first go we all know this but for some reason

we don't act on it um this is why you always need to be testing uh these tests aren't going to change your business overnight that's okay but 5% by 5% these results will start stacking up and you'll see a noticeable jump in the long run if you can take a welcome flow say you're a brand that does 100K a month 10K comes from the Welcome flow if you increase 10% every single month it's going to be an extra $1,000 in a um The Compound Effect 10% every single month then after like 2 years it's going

to be um a lot of revenue for you so important ad Tob tests that you're going to want to run are subject lines and preview texts in the welcome flow your welcome offer so instead of doing $10 off try like 10% off things like that um things like free shipping um free shipping on your first order things like get a free x item with your first order things like that um also what products are featured in your email so in like the best sellers email try changing up the products that are in there if you

if you inserted uh products anywhere else in the flow try out different products see if the customer prefers a different entry product than what you may have guessed um then we have text based emails versus graphic based emails so you can try using text-based emails earlier on maybe for email 2 the our story email a text-based email performs better that could be something to test um you can test linking to specific products versus linking to collections these are all things that you want to test and are very important and you should be doing on every

email so here's a instructions on how to set up a Tob test with Flows In clavio couple different ways you can do it I like to do it by doing a conditional split just because the numbers are easier to look at um but if you want there is a video here showing instructions how to do it now we're talking about the easiest way to optimize your welcome flow over time it can get a little bit tedious to set up all these a Tob tests in your uh flow so it's going to be important to save

some time the easiest way to optimize your won flow over time it's also saving the most time time is adding successful campaigns to your welcome flow as I said I'm all for efficiency finding ways to kill two birds with one stone one way to do this is by using successful campaigns in your welcome flow so as we talked about earlier you should be sending three to four email campaigns per week to your list and these cames campaigns should be mostly non-promotional As you test out new angles in your campaigns you should be monitoring these results

and If one campaign absolutely crushes add it to your welcome flow cuz if it worked in your campaigns then you probably want to show show all your new customers who are entering into your brand to see that as well all you have to do is take this campaign and add a sentence in the copy that says like use code XYZ for XYZ off your first order then plug it somewhere in the flow or replace a um one of the lowest performing emails in the flow it's going to save you a ton of time it's going

to allow you to optimize over time and you're not having to create any new emails so some campaign campaign angles to try out that will work well in the welcome flow are things like myths versus facts in your industry so common misconceptions uh blog promotion um maybe a Blog people particularly like a specific product Spotlight a specific testimonial Spotlight a customer story product restock you can enter that into the welcome flow if you constantly have stock coming in um these are campaign angles that you can try out and then if they perform well use them

in the welcome flow so metrics to shoot 4 that's also available all the metrics in terms of open rates click rates Revenue that's available in the doc in the description as well but that is it for this one thank you so much for watching this or reading um I hope you got some value from it in the welcome flow tons more videos are going to be uploaded here on my YouTube channel similar type of content so yeah continue to subscribe like if you got some value comment some other stuff that you'd like to see and

I'll continue to make some content so again thank you so much for watching and I will see you in the next one all righty so today we have one of the most important videos that I've ever made and one of the most valuable docs that I've ever made to give away here on the YouTube channel so as you know here that's saying a lot because we give a ton of value here but we're going over a super important topic we are talking about how to recover 300% more of your lost Ecom abandoned cart sales with

this eight fig proven email marketing flow super important abandoned cart abandoned checkout flows so have a ton of good stuff in this video a ton of little bonuses that you'll get throughout so make sure you stick to the end um so we're just going to get straight into it cuz it doesn't matter if you already have card abandoned checkout abandoned systems in place this doc will unlock even lost Revenue that you didn't think didn't think existed um and I can back that up with if this stock doesn't make you two times more in abandonment revenue

or you think it was a waste of 10 minutes if you were reading it but waste of 40 minutes or an hour however long this video is going to be email me Maxell cop.net and I will pay for your next door Dash just give me your venmo whatever it is whatever you're ordering um and I will pay for it so this is a very valuable document it's pretty much the basis of what I'm trying to say so why this is important so 70% and rising of e-commerce carts are abandoned in 2024 like literally 70% of

your carts are being abandoned like that seems like a shocking number but this has been validated multiple multiple times um and it's just a very high number and that's not where we want it to be and it's rising so and in most cases these customers just won't come back so by not we're going to go over like why these customers won't come back but by not having this system in place you are actively burning cash you literally already had in your hands these people had it in your cart so by not using the system every

day that you don't have it live you're burning cash um so every single day that's being left they're slipping by so by going through this document automating your recovery effectively you will gain more sales and then prevent your competitors from stealing your sales because that's a lot of the times what's going to happen when somebody abandons their car so very important what we're going over there's me if you want some background on me there you go um this Doc is going to be available in the description if you want it if you want the fold

version so what's inside this is what we're going to be talking about 2024 e-com Trends kind of where we're at with e-commerce we're going to go over the main card abandoned problem um and just why there are so many abandoned carts and why why that's a thing three we're going to go over the problem with many cart and checkout abandoned flows like oh I already have one or I already know what I'm doing like no um there are a lot of issues that you need to address and that this doc will address four we're going

to go over the optimal 2024 cart in checkout abandoned flow um a figure proven and then we're going to go over the eight abandoned C email outlines with examples and templates so we're going over the exact flow all eight emails what's in each email with examples templates subject lines everything um then six how to properly install your cart and check out abandon flows in clavio seven we're going to talk about how to effectively optimize your flows over time because this is going to be what really drives all the revenue um for you in the long

run so um 2024 Ecom Trends so again I just want to say real quick that this is a condensed version of the document of this full document a lot of the extra stuff is going to be if you want it's in the description it's just a link um and yeah it's also so you can join my email list which which we give out a ton of free value there so you'll get the dock right away so first we're going to talk about the 2024 e-commerce Trends if you've seen a lot of my videos you know

a lot of this stuff is what I talk about but essentially where we're at in 2024 is more stores more competition so there are new stores popping up every day thanks to Shopify ease of sourcing products and the overall low barrier to entry into e-commerce you can just Source a product from China put together some AI landing pages and boom you have a store uh tomorrow um and a lot of these new brands that are coming on the scene they there's just exponentially new brands a lot of them are cool fun hip different angles and

all this stuff so what this means is that you're just you're not special you are special in my heart but in the grand scheme of things how many brands are in your Niche there used to be maybe a hundred now there's probably thousands in your Niche so the consumer has just more options to choose from and so it's just a saturated market and it's very easy for you to get lost in the mix um so when it's a lot more competitive the market share isn't really increasing um so everybody's fighting over the same people um

so it's becoming increasingly difficult to make sales in this competitive market like Ecom so another thing to add on to this problem is the consumer is shopping around more and they're buying less so one of the reasons so everybody at this point has been scammed online before and that's scarred the customer um unlike times in the past customers today like to do their due diligence so this isn't just like you've been scammed and you never received your product it's like you ordered from a store and then it took like 7 days longer to ship than

than you thought and those are things that will scar the customer so they want to do their due diligence and be like okay when am I getting my product like is it going to come like intact what are people saying about it how long does it last things like that um the customer just likes to do their due diligence because they also have the Liberty to um because they can shop around with all these new brands and then the customer today 2024 also just has less money to spend we're no longer in the 2020 to

2021 era of stimulus checks and just Mass spending nobody had anything else to do but to spend and they had stimulus checks we don't have those uh we don't have that anymore so with all these new stores popping up the customer will shop around before spending their precious money they're going to see what's the best option that I can spend my money on um for your product and you know what it's also fun scrolling Instagram seeing what other brands are out there people like shopping it's like a hobby now uh you can just scroll Instagram

and you're getting all these different ads from different brands and you know it's fun so of course it's easy for you to get lost in the mix so this is kind of like what the customer looks like they see your brand who is this brand I've been scan buying online before why not go with one of the other 50 brands in this industry that's being very conservative um and like what are people saying about this brand these are just like the type of things that are going in their mind so that's like the current state

of Ecom in 2024 lots of competition and the customer is a lot more wary and they're going to do their their due diligence and shop around so that relates to the cart abandoned problem a bit so 70 to 85% of carts are abandoned in e-commerce this is a staggeringly high rate of Abandonment so used to be lower but over the past like five years it's just steadily increasing so that means 70 people out of 100 will like your product just enough to add to your cart but not convinced enough to buy this is a good

visualization these people will buy now those people won't so there are many explanations for this um the person had an objection so they added to their cart they had an objection they weren't fully bought in um maybe they got distracted they added to their cart um and then I don't know the kid threw a plate across the room uh or they wanted to come back later so that could be a number of things so they just add to their C and then they are just like okay I'll buy this later they're waiting for their check

to hit whatever it is um and those people will leave your site and more often than not they won't return unfortunately they'll add to your site plan on coming back and then not so another interesting like statistic that plays into that is more than 30% of Shoppers plan to buy the products in their cart at a later time but end up not doing so so a lot of these people um sometimes they just aren't looking to buy this instant and they add an item to their car and they're like oh I'm I'll buy that later

I'll wait for my check this Friday um so like a couple reasons so there isn't enough urgency or convincing on the site to get them to buy now and theoretically this doesn't seem like an issue it's just like okay the customer is going to come back the issue is that many people have absolutely terrible memories um I know I have a terrible memory as well uh We've tick Tok frying our brains and our attention spans where just all over the place um so they completely forget they added an item to their card um and by

the time they remember weeks down the line they already changed their mind about buying um or they made another purchase and they have less money so you lose a sale um by waiting for these people to come back so kind of like I'll plan to get this later two weeks later it's like what was I going to do what was that thing that I was going to do that happens all the time and these people just won't end up buying another interesting thing is 59% of us customers abandon their carts just because they were browsing

so this is an interesting thing that I haven't seen brought up before and I think this is a really good analogy that I thought of but essentially like the e-commerce ad to cart is like the Instagram likes so it's almost like today in 2024 people just like shopping as a hobby and kind of like their like button is they'll just add an item to their cart so they'll go shopping a little bit online they'll go on Instagram whatever it may be they'll start looking up like I don't know fashion or supplements whatever it may be

they go to all these different sites and then they just like Mark the items that are like oh that's pretty cool uh maybe I maybe I'll want to buy that they'll just add it to their cart so that when they come back later it's saved for them so it's just this new use case that we're starting to see like really in 2024 and it's as it's just like somebody would like a funny cab video on Instagram um add a few to their cart continue browsing plan to come back later to make a decision but kind

of like I just mentioned people have terrible memories and they won't come back to this so there is a bright side to this more people today are clicking on their cart and um adding items to it so that's part of why the abandonment rate is so high people just use it as like a mark comeback later um so this gives us a more opportunity as marketers to send targeted marketing at them and if you don't then you're just burning cash um and then an interesting statistic as well is 26% of sh people aren't AR just

like leaving and forgetting 26% of Shoppers end up buying the abandoned item from a competitor later so like we talk about customer likes to shop around thousands of brand in your Niche um getting somebody to add to cart it's no longer as much of a dumb deal that's only half the battle is adding to cart you have to continue to work your leads until they purchase these people are very careful with their money so we need to continue to work them or else they'll go with the competitor so step one people will like add to

their cart then they'll check out the competitors and then they'll add carts add to their cart maybe one for each of the competitor market and then they'll be like okay which one do I want to go with and so at that point it's up to the brands to kind of like who is the best content and selling strategy to get these people to purchase so that's an interesting statistic as well and here's a bunch of sources for the data so of course that means we need to have automated systems in place to get people to

buy because not everybody will just buy right off the site they'll add to their cart and then we need to have reminders in place to tell these people hey you left something in your cart um so now most brands hopefully have their cart check out abandoned uh flows installed but now we need to talk about the problem because a lot of them are underperforming and actually an issue so one of the main issues is you actually don't have a c abandoned flow this is a huge issue and it's a limitation like with clavio and just

email sending platform and like MailChimp all these platforms but go look right now 90% roughly of the brands I audit do not actually have a cart abandoned flow I would bet money that a lot of you with your stores actually have a card abandoned flow that's labeled card abandoned flow but the trigger is actually checkout started so that means actually a checkout abandoned flow the person went to checkout so cio's abandoned cart flow is actually incorrect they label as label it as abandoned cart but they use abandoned checkout um so you need to actually manually

add an added cart snippet to your site so this is like an example like using a website like magic spoon I added an item to my cart so I was just on the main landing page added a cart cool I marked this item to come back later I added to my cart I didn't get I didn't click this checkout button I didn't I didn't do it I wasn't ready I was just marking the item so user adds to cart then leaves this is not tracked by clavio this action is not being tracked you must install

this yourself in order for it to be tracked so what you think is your abandoned card is actually abandoned checkout which is one step later where this person adds to cart and then goes to checkout also CIO calls abandoned cart so by only having this you're leaving a snarks ton of people um who added the car cuz more people are going to add to cart then leave then check out because this person would need to add to cart and then click this checkout button and now they're getting filed fired what happens to the people who

just add to checkout so go look right now like ASAP whatever account you have go look is your abandoned cart flow what's the trigger what does the trigger say does the trigger say checkout started or does the trigger say uh added to cart if it says added to cart you're good if it says checkout started you only have a check out of abandon flow and you need to have a card abandon flow and later in the stock I'll show you how to install a proper uh card abandon flow trigger so that's the first major issue

second major issue is the flow is just way too short so um with only a few emails you're letting your customer just off the hook too soon people have decision Cycles I'll add to my car like today and sometimes I need to think about my purchase for a couple days and so if you only have like one or two days of emails in place what happens on day five if that's when I was trying to make a decision so um if you're not sending anything you lend them off the hook too soon they may just

go with a competitor um so you really want to extend your flow to six plus emails across one to two weeks time to really fit into that conversion cycle so reason this will improve conversions multiple reminders makes sure that your customer just doesn't forget it ensures that keeps you top of mind um allows you proper enough content to overcome objections that they may have it allows you to stand out from your competitors if you have good content um and then give enough time for to make a decision for like a twoe decision period so it's

like a bad cardand and flow just a couple emails like extended by a couple days this is what a good card of band and flow uh long and spread out there's a lot more emails it's splitting based off different purchases and spreading it out over like a 10-day period that's really what you want to shoot for another issue is the copy isn't effective so we want our copy in our abandonment emails to be very quick and to the point the simple fact that you are just like showing the person their item that they specifically added

to their cart with Dynamic sections of your email that's going to carry 80% of the sales just showing that um so you really don't want to get too fancy with the the copy it's just going to distract so make sure the item is the number one feature of the email and then we want to overcome objections that should be our only thing we're trying to do in our copy give them quick info on shipping the use of the product customer reviews all that good stuff be sure to answer frequently ask questions and make the decision

process as crystal clear as possible we want to remove any uncertainty that there may be about the buying process so copy just isn't effective and can be fluff and then another issue is the design isn't conversion optimized so similar to copy we want the design to be short and sweet get straight to the point address the item they left behind um that's all you want to do so some main aspects that you want in your design you want a clear headline addressing the card or value proposition you want a button very high up in the

email so the person doesn't have to scroll to click it they can just open the email and click you want to properly show the item left behind with all the relevant information and then icons or sections with like further information if it's valuable so here's like an example um you can see overcome objections big headline your order ships free so it says your order not saying like to all customers ORD ship free it's your order um so addressing objections also finish checking out now and you get free shipping uh return shipping is free so you

can always order multiple Pairs and simply keep what you like amazing plus all of our Footwear is backed by 365 day warranty perfect um a very high up button person doesn't need to scroll to hit this and then you want to show the specific item and cart with the relevant information and then some more support if people have questions um risk reversals free return shipping buy now pay later um all that good stuff talk with an expert so that's a great email hits all the hits everything it's not too fancy just straight to the point

that's what we want that's what we really want our designs to be so now let's get to the optimal 2024 cart abandoned flow so this is the exact outline that you can use to get 300% more conversions and abandonment recoveries let's Dive Right In so this is the flow outline so we're going to be creating the same flow for bandn and C and abandoned checkouts cuz as we discussed these are different triggers we're going to be sending the same flow cuz it's the same saves you time um and but just cloning it and having two

different flows same content but different triggers so one of them is going to be added to cart and the other is going to be checkout started so these are all the emails that we're going to be giving examples on copy outlines subject lines and in-depth context too but essentially what we're doing and I'll also go through some time delays here um you really want as short as possible for the added cart in between emo 1 usually 30 minutes we see the most success with test 1 hour test 4 hours um but usually we see 30

minutes 45 minutes is the best for conversions for this first reminder so email one quick reminder email 2 same sort of thing quick reminder but maybe add a little bit more information because they didn't convert just off the reminder and then we want to customize the content for the customer so we're going to split by however many products you have or collections you don't need to do two you don't need to do 20 maybe just do like if you have a couple main collections where it's whatever it may be um split by those and give

product specific overcome objections so spit it to the product what's the information hey you left this specific product uh behind this is exactly what it does that's going to drastically improve conversion and then product specific testimonials so give them testimonials specific to exactly what they abandoned it's going to go a long ways and then we're going to go into a last chance email hey your order is expiring we can't hold this for you much longer last chance and then we're going to split based on have they purchased before so depending on how averse you are

to discounts I split here for most of my accounts that I work with uh based on only setting in discount to people who haven't purchased or they haven't purchased in the past like 90 days or so 60 90 days um so if they have purchased before then we're just going to send an email offering support hey is everything okay you added an item to your cart is there anything we can help you with um and then if not we're going to send them a discount give them a flash discount make it urgency driven and then

a last chance and then same sort of email for email a okay kind of a last chance uh do you need support and then um and then also give a last chance for the discount so this leads us to the exact email outlines so every email we will go in depth here so email one as we talked about is the quick reminder so some context for this email one many people are just going to convert off this email cuz maybe it's the person added to their cart and they like went and went back to Instagram

to start scrolling um and they just need a quick reminder and this reminder is going to get them over the edge so in this email we really don't want to waste any space or words on anything we just want to get straight to showing the customer exactly what they left behind and allow them to finish their order don't try to get too fancy here too many words of graphic will distract the customer from buying make it just hey here's the item finish your order so purpose simply remind the customer what they left behind and then

content quick remark addressing the product Dynamic product section and then social proof and risk reversals so here's a good example look at how simple this is this is exactly what you need so full email example um quick remark about the abandonment take another look we saved your items complete my order show the specific items here your items with the check out now and then social proof risk reversals why Blue Dot we design it shipped out in 1 to three days in free swatches so that can get somebody over the edge this is super simple this

is going to get somebody the person just added to their card 30 minutes ago so they're they're already warm they just need a quick reminder this is going to do a lot of the work for you um in a lot of your conversions so we want to send this usually around 30 minutes after they abandon their item so this is a great email to go off of um and then we have winning subject line ideas so only available in this full doc here it's completely free you sign up for the email you added to my

email list you can do it if you want if not then you can create your own subject line ideas um those are just like some of the winners that we've used and then free copy outline so if you want a full outline in some direction of this is how the email should be laid out this is what copy you should use um then there's also copy outline and we have these for each email so moving on to email two we have a nudge with social proof so similar type of email to email one but we're

gonna add a little bit more social proof so again keep it really simple and make it similar um people just need another reminder at times just a day later maybe the person was waiting for a certain amount of they were waiting for their paycheck to hit like we talked about or they needed some time to check out competitors um this email would clean up any of the remaining people who are ready to buy off minders as well as get some people over the edge who just like weren't directly ready to buy with further social proof

so purpose give the second reminder but sprinkl in Social proof content quick remark about the product Dynamic product section and then further social proof and risk reversals so keeping it very simple um and similar so this example that I showed you earlier is going to be very strong so if you offer free shipping on all your products this is further information your orderers ships free there's further risk reversals here of free return shipping buy now pay later talk with a dinner expert and then Dynamic product section um they just went with this email they went

super hard on your orders free there's absolutely no risk you get returns you get a 365 day warranty this is going to get skeptical people over the line and that's perfect subject line ideas as well free copy outline that you can use so now we get to the split in the flow where we're splitting based on the product that the person left behind so you're going to need to do that inside of clavo add a condition or add a trigger split and then split based on did somebody leave behind this skew this product um um

and then make those splits so email 3 we're giving product specific information and we're overcoming objection specific to that product so some context for this email why we use it the customer didn't finish their order just with the simple reminders so they likely just need more info they Mark the item that they liked it by adding to their cart but the reminders weren't enough they need some more information on the product so we want to send them a specific information um so they have the necessary info to buy give them the facts and then overcome

objections in the email specific to them so purpose give the customer more info about the spe specific item they abandon content product specific info and then Dynamic product section of course Dynamic product sections help a ton with conversions you're showing exactly what the person left behind so full email example here so this brand sells different types of cereals and different types of like morning breakfasts and goods and whatnot and so this person left behind this seral so it's a surreal Cal and so there's information specifically towards the cereal cuz they could have left behind some

other product but grab breakfast bu the bowls cereal it's directly to the Bowl what are you doing for breakfast oats fried spaghetti bit weird uh but you do you how about a Bisal high protein low carb zero grams of sugar per bowl and absolutely no spaghetti so they went a little bit more fun with the copy here but a high up button right here I bet the subject line mentioned you left this in your car but this is perfect in that it goes directly into the cereal in direct to the cereal information and then then

we also have overcoming objections with information so like what's is this Healthy You Can See Clearly Z GS of sugar five carbs 14 grams of protein high fiber and gluten-free compared to other cereals so we're not just a pretty face in fact our faces are aren't very pretty but our nutrition nutritionals perfect now they're good-looking so this is perfect giving information specific to the product specific to the item that they abandoned this is kind of like all the information that you want to give notice it's not a Blog article it's not too long but it

gives a ton of necessary information that somebody who abandoned a Serial would like to know um so that's perfect subject lines as well free copy email 4 we're following up on our prior email of product specific information but now we're doing product specific testimonials so this is going to be very effective as well when we're speaking directly towards the person and the product they abandoned so context similar to the last email specific info about the ab Brandon item that'll go a long ways and people just need testimonials that's one of the main ways you can

overcome objections and get people who are questioning your product to buy so purpose testimonials number one way to convert skeptical customers Um this can get many on the edge to buy like what I just said content remind on the customer's card give the dynamic product section and then go hard on testimonials and social proof so specifically testimonials so take a look at this example so testimonial specific to the item abandoned so this person abandoned let's see what was it jacket they abandoned a jacket so there's an image of a jacket right up top my new

obsession I now plan most of my outfits around this jacket amazing and then we have the dynamic section so this would be a clavo loaded section here and then further um 4.9 out of five stars so if you have like this rating something this good then keep it so cuz this is going to be huge 4.9 out of five stars is perfect on 68 reviews um this person's second one great jacket love this jacket amazing so further testimonial and social proof if somebody abandoned a jacket this is going to prove to them like it's legit

and people love this product and so this will go a long ways so you want this type of email for jackets for pants for shirts for shoes whatever it may be um you want to split by the product and give those specific testimonials um because a jacket specific testimonial is going to convert higher than a general website uh testimonial when regarding abandonments something we have tested subject lines in copy outline there of course and then email 5 now we have the last chance so after the person got all this info still haven't bought email 5

last chance so context at this point customers should have all the info they need to purchase they've probably clicked on the site and they have the information from the testimonials and the product specific email now it's just we need to get them to act so a bit of urgency to get someone over the edge is what this email is about go hard on urgency give them a harsh deadline and get them to impulse finish their order content make same sort of thing it's just we want to add urgency so Dynamic product section add urgency and

then further shopping ability cuz maybe they didn't want the specific cart they had the specific item in their cart so you can see urgency in the copy here your ORD is expiring Dynamic product section social proof and risk reversal icons and then you know what we're on like day five we've sent five this is the fifth emo we s to someone maybe they just don't want this product but you may like these ones so give it some further shopping options for the person um cuz again maybe they didn't like the original product and they changed

their mind now we give them the option to keep shopping so especially you could do this earlier on in the emails but I like to be specific um with the item the person abandoned um and just really try to get them to convert on that and keep the focus in the first few emails on that specific item and then at this point maybe they aren't bought in and we need to give them other options so that's a thought process behind that and of course subject lines and copy outline and then we have email 6A so

if you remember this is where we're splitting based on if somebody has purchased before if they haven't if they have purchased before we're not going to send them the discount so we're going to send them email 6 being like what happened so now it's time to kind of wave the white flag almost in that we're surrendering uh this email serves as an absolute last chance to buy for the past buyers um non- buyers were going to send them to Discount as I discussed we also just want to offer support because maybe their objection or their

question wasn't addressed so purpose we want to use a personal founder touch to get a last ditch effort at conversion and we want to offer support for if they have questions so content it's going to be text based email from the founder give a last chance to order and then offer the support kind of in that order so here's a full email example we can see we start off with a personal touch from the founder saying hey it's Mike co-founder this brand and I want to personally reach out to you make sure everything was okay

looks like you added an item to your cart so we're going to offer support next so if you had any question about your order you can simply reply to this email we'll get back to you in at least 24 hours amazing and then last chance to shop you can still claim your order with free shipping for 24 more hours so stock moves fast we want to make sure everybody's a fair shop at getting the piec they want so add some urgency thank you for considering so this checks all the boxes Personal Touch offer the support

if they have questions and then give a last chance to shop with urgency this email could potentially be like one of the best performing ones just because the personal touch it really stands out so there's that example um subject lines free copy outline and then for the people who haven't purchased before this is where they're going to defer and enter the discount so now we are giving them some sort of offer whatever you want to do but context the email should only be sent to people who've never bought um we're willing to give them a

discount because they haven't bought and we know once we get somebody to try our product they're much more likely to come back so flash discount with a ton of urgency to get the impulse purchases um so purpose price incentive to get first-time buyers um so offer the discount with urgency and then Dynamic caveo section keep it really simple really really simple just focused on the discount and the um offer and the items they left behind so this example flash discount just for you super super just flash discount just for you $10 off your next order

over 200 use code this uh at checkout claim your order so offer incentive with urgency right off top notice how it's super simple Dynamic product section finish my order and then support perfect don't need to do anything crazy you don't need to put crazy Graphics in an email to get it to convert well we just want to give the offer and add some urgency and then the dynamic section will car the load for a lot of this so that's kind of this first email make a act quick and that's what we want so subject line

and free copy outline next we have the discount Last Chance which comes after the discount opener so this is a flash sale so context we all know that last chance emails do well people just need deadlines to buy um some of them do so be strict on this one customers will come in and they'll finish their order so keep it simple and just focus on the offer don't go crazy at all any of the ab these abandonment emails keep it simple Le so purpose add extreme urgency to get that impulsed in last chance buy so

content heavy urgency on the discount Dynamic cart section and then even more urgency so here's an example um just super simple look at how easy this is last chance 25% off your cart we can't hold your items for much longer your one time 25% off code expires today so this is perfect so simple nothing else that you could do besides buy last chance I'm sure the subject line and preview text had a ton of urgency as well and then the person wanted to shop other items they're buttons in the footer yeah winning subject lines you

can have them if you want them in the free copy outline and then email 8 the last email for these people who were offer the discount and didn't buy very similar to email 6A um just we want to give that Founders touch get some people on the edge to buy and then a last last chance so pretty much same thing as email 6A but includes a discount so we're using that personal founder touch to get a last Stitch effort and then offer support the customer as questions so content text based from fatter dress the card

abandoned give last chance for Discount and offer support so here's a great example uh hey there um I'm the founder of this brand I wanted to personally reach out to you so Personal Touch from the founder it's from the founder um looks like you add an D to your cart to check out but didn't complete your order you can claim with this discount for only 24 more hours so then the discount code super clear where the button is perfect thank you for considering us and then of course offer support PS if you have any question

questions by your order reply to this email we'll get back to you within 24 hours so if you have fast customer service that can be a major plus and should definitely include that cuz some people could ask you and eventually convert so very very effective email that's what it ends out on so now we've kind of gone through the whole entire flow so we're going to go over how to install the emails in clavio so we have about eight emails here but we have the different variations so it actually makes it like 10 11 emails

total so let's talk about how to actually install this inside of clavia so just a reminder that abandoned cart and abandoned checkout are different we've talked about this but abandoned cart and abandoned checkout are very different checkout started is further down the funnel which means the customer adds to cart and then they actually go to the payment checkout so customer could add to their cart but if you only have the checkout started flow then anybody who adds to the cart isn't being tracked so the added cart trigger this is what it looks like in clavio

it has a little gear icon and it is not automatically added and the check out started trigger if it's Shopify big Commerce whatever you use hopefully you're on Shopify um but this is automatically added into clavio with the clavio Shopify integration they name this the abandoned cart flow as we've talked about super annoying but this is how they look so this is farther down the funnel and this isn't automatically added so we're going to talk about how to add an added to cart trigger so it's going to be a little bit more technical so hopefully

you can at least understand a little bit where we're coming from but there are two steps in adding an added cart metric to your store um as well as in clavio so if you see that you don't have the added cart metric if you go to metrics inside of clavio and you don't see this then follow these steps so essentially it's literally just two steps you add the snippet to your Shopify store and then you test that it's working inside clavio so this is a Blog article from clavio that I've linked here on how to

add it um it's super easy so I cleaned up these sneps these steps here if you would like to use them again this Doc is in the description um the full Dock and so I'll briefly gloss over it but essentially if you have custom liquid blocks inside of Shopify which in most cases you will in most cases you want to follow this step by step um so you're just going to add a default product and then add a section with the custom liquid which is given inside of the um article here so you're going to

have to get the snippet from here but um if you so in most cases it's just as simple as this you just go to your homepage products add a section paste the snippet here and then click save to that easy um if you don't have custom liquid blocks it's a little bit annoying because you actually have to go into the code um so you have to know where to put the file so you edit the code and then you insert it here by this guide so under the body tag you insert it here exactly how

it's laid out add an if product above it add end if below it and then click save this is how it should look and so then you're good so that means you installed the code now you want to verify that it worked and it's inside of caveo so this is how you can test your added to cart snippet so just go to your website on your homepage just when you look up the website add this UTM so UTM email and then put in whatever email you want so just add this to the end and then

just on your store and this is your store URL so you're actually on your store you enter this UTM and then add an item to your card it's that simple and then go to clavo so you add an item to your cart go to clavio in the search bar up the the top just put the email that you used in the UTM and then if you click on the profile you should see that a profile is created or if you have a profile you will see that an added cart event occurred so just click on

the profile look at the activity you'll see this person added to cart and then boom you have an added to cart metric so then on the left bar inside of clavia you can go to the metrics section and you should see added to cart in there um if you don't then that means you messed up with the code uh you should fix and you can reach out to me over email if you have any questions with getting that so as far as like setting up the flow inside of clavia once you have the trigger here's

just a video of actually installing it so the trigger you just want the trigger to be added to cart and these are the filters that you want so checkout started zero times to star in this flow so somebody adds to cart and then goes to checkout we don't want them to continue in the flow we want them to receive the checkout abandoned flow so going to exclude people who added checkout then also for the people who buy so we don't want to make sure that people have placed order zero times and then has not been

in this flow in the last 30 days there's a video here on how to install it just me physically installing it if you want it Go download the um this document uh same here for checkout started same sort of thing the trigger is checkout started and then the filters placed order zero times to star in this flow and then has not been in this flow in the last 30 days so same filters but not the checkout started one um there's a video here as well moving right along now we want to talk about another technical

thing abandonment Dynamic content so this is going to be all of your formulas for actually putting the dynamic pictures Dynamic links all that good stuff in an abandonment email so that when somebody opens up their email they see these are the items that that were in your cart they can see everything so this is one of the most this is the most important part of an abandonment email you must have this cuz this is is going to be the part that converts everybody when they actually see their items so make sure you have this um

these can be difficult and annoying if they're not locked in so make sure that you have them so and it's very important to note that the abandoned cart and then the abandoned checkout Dynamic sections like the variables and the codes that you're using are different so you can't just use the abandoned checkout Dynamic content and put that on your abandoned cart flow because there're different triggers and they're getting different information from Shopify so always preview your email with cia's preview feature to make sure that the content is loading in so here are some guides just

to help you out um these are in general in most cases these are going to be the dynamic content sections that you want so there's a video here essentially for I Bandon cart you want to add a split and then add Dynamic images here so I can quickly go through this this is a split so you have an image on the left side and then for the image uh split settings there's nothing really you need to do here or in display options as well as well so you just want to make the uh Dynamic content

the following you can see the image is event. image URL which is right here and then the text on the right side once you go there you want the item name this should be the data and then if you want to put price price should be this as well and then the checkout link typically for your checkout link if you have if your store has an abandoned cart page or just like a cart page um usually it's just like www.nike.com cart um link to that if not clavio cio's link will send you send the person

just to that item that they viewed so ideally you have a cart page because then that that person will physically see their cart but if not this will do um so generally that's what the abandoned cart Dynamic content is going to be if you have issues with it reach out to clavio support just in their chat bot and be like hey I can't figure out the dynamic sections can you give me the dynamic sections um and they'll help you out and then abandoned checkout similar but different instead of doing a split we want to use

a table under table settings we have to make it Dynamic and we have to customize all this stuff so a little bit more annoying so again this video is here you just want to make it Dynamic and all that good stuff I won't bore you with that now but a little bit more annoying and there's more stuff that you can do with a abandon checkout because we're getting more information from Shopify um so moving right along we want to talk about how to optimize over time now that we're done with all the technical annoying stuff

how do we optimize this so in a nutshell we really just want to A to B test the because that's that's really the only way to improve the only way to know um so why you should test we want to make more money small test here and there will give you 25 to 50% Revenue boost here and there and percentage boost compound over time 25% once you keep 25% increasing then that just ever it just increases we all know Warren Buffett um so this outline I I've given you as far as like the emails and

the layout it's only a starting point there's a lot that you're going to want to change and every brand is different will require different optimizations uh I had to make it pretty General um small little iterations will make or break the success of your Bandit flows so to display the impact of ADB testing here are like some examples of recent ADB tests We've ran so was a flow email where you can see it was delivered to same amount of profile less profiles here this generated 2.28k this generated 649 placed order rate three times more roughly

um and then click rate obviously much higher as well about two times more so that was a change in content or actually it was a subject line that's how much a subject line is small minuscule changes can make such a huge difference there's like long form for short form test uh do we want to have a long form email um in this abandonment or do we want to have a short form email that's super quick we found that the short form was much better um same here alignment test on content resulting in 5K extra in

one month um rather than having alignment being on the left like they had before like we tested we lined it in the middle much more increased Revenue increased click rate um four-way test you can see here nearly 2x in Revenue over all the others so 1.5k 1.5k 2.6k 1.6k so this one was the clearing away winner um so that's awesome once this isn't split this will generate a lot more money um product display test resulting in six times more conversions here so one one purchase here six purchases here um on a higher ticket product higher

clicks um even with lower opens so there's another one text based layout test resulting in 40% boost in conversions place order rate 1.2% on a different type of text based Style versus this one 1.7% um email content test resulting in 2x in conversions uh 5.1% placed order rate 10.6% placed order rate 8% click rate 13.8% click rate this was sent to a lot more people so this was still coming in but lots of tests that you should do important ADB test that you want to run with the abandon card and abandoned checkout series um if

you want the doc go get it of course and then here's how to set up your ADB test and flows there's two different ways you could do it I prefer this way where you add a conditional split to your flow and then you create a random sample and then you just copy and paste the prior email here and then so as you'll see at this email I just copy and paste it and then you want to reconnect the flow back over so you can do an a Tob test where you click on the actual email

and say create a test the only thing is I think it's a lot more difficult to see the data I like being able to see just right when I open the flow what do the numbers look like like I don't have to click into the email to view the ab test I can just look inside of the clavio flow and understand everything that I need and just get a brief overview of the numbers that's what I recommend um and you're able to do a little bit more with it so that's how I recommend doing it

moving on that is it for this one so thank thank you for reading watching uh really hope you got some value put a lot of stuff in this and a lot of people would charge a lot of money for this so if you're interested join my two to three times per week newsletter the in inbox newsletter. comom actionable free tips content guides that people others will try to sell you for $497 genuinely like a lot of people charge a lot of money for this type of stuff so feel free to email me if you have

any questions those are my socials if you want and then if you an Ecom brand doing at least $50,000 a month you can book a call and give you free consultation on uh your email strategy so again thank you so much for watching hopefully so hopefully we will see you in the next one if you enjoyed it and let me know if you have any questions cheers $48,000 in one month just by implementing a few strategic emails into this e-commerce Brand's customer Journey this is the easiest strategy for getting more out of your customers who

just purchased and allow you to print money out of thin air within the next 7 days this was going from literally nothing to getting this implemented and getting these results 30 days later and what we're talking about out is the post-purchase email flow these are the emails that fire immediately after somebody makes a purchase with you now this post-p purchase window within like 7 Days of someone buying from you is one of the most profitable times to hit people up with marketing but a lot of Brands just leave this behind and you're missing out on

free revenue from people who already know like and trust you and have proven that they have the money to buy and are in the mood to buy now on top of this after a purchase a customer can be feeling a whole different wave of emotions from like Euphoria to fear to all this other stuff and if you can correctly time your emails with the correct information you're just going to make the customer experience so much better and potentially more lucrative so let's get straight into it okay the importance I want to show you some numbers

real quick so the post-p purchase window research shows that customers are 27% more likely to make another purchase within the first three hours of making a purchase that's a really tight window right off the bat right after someone buys this window is often full of euphoria and just low barrier to entry these people just bought from you and the customer already gave you their credit card so what's the harm of just like clicking a button to add something else to your card so it's a very profitable window people are just right in this mood of

buying and we can capitalize on that you also have increased engagement on your emails after someone purchases so transactional EMA emails such as postp purchase emails have an open rate of 80 to 85% which is significantly higher than the average marketing EML which sits around 20 to 25% so indicating customers are very very highly engaged immediately after a purchase presenting a prime opportunity to encourage another sale because you know very confidently that these people are going to see your emails and these are just your Prime customers upselling to existing customers is 68% more costeffective than

acquiring new customers and that's via invesp so people who already bought from you already know like and trust you you don't have to overcome those objections again cuz they just gave you uh their credit card and you don't have to pay acquisition costs on them since you already have them just about getting them to buy more so with new customers you have to spend time earning their trust educating on the product and overcoming all these objections but if you can properly execute this postp purchase Journey you get to bypass all of that and generate sales

at a th air especially if you have nothing set up right now this is going to allow you to get more so let's talk about the strategy I want to go through this as fast as possible so purpose let's talk about the purpose of this post purchase email flow so let's just think about the customer what they're feeling right after they make a purchase we've already touched on this a little bit but they have the propensity to buy and are obviously in the mood for it since they literally just placed an order with you today

so they have the ability to make a purchase and they're down to make a purchase so another thing they might be feeling excited about their order that's another possibility could be mix of and then they also could have a little bit of buyers remorse regret which can happen a little bit more for higher aov products um but they could have a mix of all three of these they could have just one of them they could have two of them but we want to be able to in our postp purchase flow improve the customer experience by

addressing all these and potentially get more sales out of it so let's break down the flow so again we want to overcome all these emotions play into the emotions make sure that they're happy with their order and then also they've proven that they can buy right now so let's try to get them to buy more so this is the flow breakdown that we are breaking up here so post purchase flow our trigger is just placed order we don't need to have any filter on this so notice 0o minutes later right off the bat right after

somebody clicks buy they gave us their credit card their order is confirmed we want to send an immediate email a split we're going to split by the number of purchases by the member first time buyer second time third time fourth time and make it slightly different for each one right off the bat we're sending them a message from the founder giving a sincere thank you we want to give that small brand feel people want to buy from people they don't want to buy from corporations so right off the bat we're sending them an email saying

thank you so much us here at this company we we sought out to do this and you reminding you ordering from us reminds us that we're one step closer to achieving our goals y y and then have a PS at the bottom of your email saying like hey PS why don't you just add something else to your order this goes a long wait it's 0o minutes after that person is just like oh my goodness the founder reached out to me it's going to be great we'll talk about that we'll talk about all these in depth

in a minute but then we want to wait 24 hours here um and then we're splitting by product or category for an upsell so this is where we can split and be like hey do you want to add more so we're kind of playing into that uh post-p purchase window again and trying to get people to buy again so then we're going to wait a few days we're going to send a get excited email and what get them a little bit excited about their email try to remove some um uncertainty that they may have give

them some tips to use it um and then now we're going to do splitting by product and category another 3 days later so at this time they probably have their item and we want to send them like how to get the most out of your product or how to use it things like that so we can overcome those objections um and then we're going to build up our social media by saying follow us on social media and then we're going to do a check-in from the founder after so let's go in depth to each one

of these with examples so emo one thank you from the founder so it's going to be the most impactful and also the most profitable is where a lot of people are going to buy um so how would you feel if you just paid money to a company and immediately after the founder personally reached out to you thanking you for your order letting you know you contributed to something bigger goes a long ways so this is going to be huge for the customer experience they also just in that major buying window where they just purchased and

they probably had like another item in their cart um but they took it out cuz they're like ah no I shouldn't do that I shouldn't I shouldn't buy that sometimes this email right here being like hey you can add on to your order sometimes that's enough to get somebody to go back and so it's an important tip we like to split based on the number of products that the customers bought before slightly change messaging to make it feel a little bit more genuine so if somebody bought it's their third purchase you say OMG you placed

your third order with us thank you so much you're almost a VIP something like that so uh purpose just contribute to the customer experience and then push for another purchase those are the main two things that we're shooting for um so all we want to include give a sincere thank you remind of our mission offer support if they need it like responding reaching out to the support team and encourage repeat purchase that that's the four in order that we want to do so I subject line ideas for first time buyers second time third time fourth

time and the link to this is going to be in the description so um first time buyers like your order means the world thank you so much we got your order see second time thank you again thank you your support means the world third time third time's a charm and you can address that and then fourth time you can do like VIP something like that so here's a great example that checks all those boxes that I mentioned notice it is a um it's a text based email from the founder right here saying hey name everyday

our team is dedicated to crafting this types of supplement you replacing order that means everything to us can't wait for you to experience the benefits if you have any questions don't hesitate to reach out so what we did was we ex expressed our gratitude we reminded them of our mission offered support thank you for trusting us uh yada yada yada and then PS if you want to add to your order you can do so here that right there is enough to get people to Reby it's crazy how high of a placed order rate this simple

email has but it really does go a long way and you get people if they did have questions about the product they'll reach out and awesome you get to address that so that's emo one super simple nice founder note not any crazy graphics on this we just want to do this from the founder so even if they don't buy seems genuine so email 2 we want to send this 24 hours later and this is want to add more so this email can fire like same day if you want to get aggressive or you can have

this to be like one day after the purchase so we're still in this highly Pro profitable postp purchase window um so make the best use of it so you can keep this as a generic cross sale upsell or you can split by product and give custom recommendations it's going to convert better a little bit more work so you could just have a general thing where it's just like hey add more to your order and you show best sellers or you could be like hey you bought this shirt these pants go well with this shirt and

that's something that you could do yeah so you could do that so the purpose we want to encourage another order by giving curated product recommendations um that's pretty much it get another order and then content we just want to address that order and then offer recommendations for further shopping that's it um so subject lines you could do something like wait there's more do you want anything else recommendations for your order there's more where that came from looking for anything else so something like that just directly uh directly addressing the matter so here's a good example

notice how simple this is treat yourself to something extra ready to spice up your pantry with even more Amigo goodness click here to browse our irresistible selection um there's something for every craving splitting by category here great example of just keeping it simple and hey why don't you go get something else and sometimes this message is all you need uh to get somebody to buy again so that's email 2 now we want to wait 3 days and kind of time this to where the product is almost there we just want to say like getting excited

pretty much so this email is great for the customer experience and makes them feel looked after it's also just an excuse for us to like promote our products and get an email in the customer's face again um so the purpose just let the customer know that order is being taken care of and subtly promote for the products and purchases so we just want to address their order delivery and show products that they can purchase more um so I know I'll get questions like how do you make make sure that like this is timed correctly to

like on the order do you have a special trigger no we're just estimating and saying something like your package is on the way or you could say something like we're working on your order doesn't really matter um but essentially we just want to show them that we haven't forgot about their order and it's being worked on so subject lines say like we're on it your order's in progress you can expect your order in however many days if you have an estimation if it's like usually seven days um then you can give like an estim estimation

getting excited the weight's almost over and then just look at this this is meant for customer exper experience and then you also have the ability to make sales by linking products down at the bottom this is great goes a long way for the customer and you'll actually get a quite a lot of purchases here customer sees I have an order on the way might as well get something else so that's a good email that you can include and then email four this is one that I like to send 3 days after again so it's just

how to get the most out of your product so we want to split based on what the customer ordered and then give them tips exactly on what they ordered again huge for customer experience and making them feel looked after um the other part about it is it's going to improve your customer success with your product and then reduce returns that you get on your product so this is going to be big like if somebody doesn't know how to use their product and they try using your product and they get bad results they're going to blame

you but in reality you just didn't educate them on how to use the product well enough so that's what we want to do improve the customer experience and enjoyment by letting them know how to get the most out of it um so raise excitement list out the steps for using our product list tips and tricks whatever we got to do so subject line ideas super simple how to get the most tips and tricks uh product name 101 so like protein p 101 something like that guide to protein powder what to know about your order things

like that so here's another great example um are you excited for your organic supplements to arrive shop now here's how to make the most out of your organic supplements so that's and then we list out incorporate it in your daily routine track your progress listen to your body pair with other proven supplements this is a great way at tying in selling your products so there's a caveo recommended product section here um that's a great way to subtly get more sales because you're saying hey you have this but you can get even better results by pairing

it with our other products and so great way to get some more sales sales here but pretty much we want to focus a little bit more on value here and let people know how to get the most out of their products great email there and then we want to go email 5 usually you can send this 7 days later if you want you can also wait a couple days a lot of times on these flow time delays towards the back end of flows doesn't really matter as much um but we want this email to be

in the honeymoon phase with the customer new product so hopefully they just gotten it maybe like first two days they're really enjoying it we want the social media post uh social media email to be kind of in that window so our social media accounts are just a huge form of social proof um that's really what they are and if we can get our followers to follow us and then interact with our post that's instant social proof for future customers potential customers to see cuz if I bought from one brand and then I comment on like

their social media posts being like Oh my gosh I love this brand y y y then me saying that could get someone else to buy and so that's what we want to push for um so plus it's just like another touch point to stay to send customers content social media um so that you're hitting people up on multiple platforms I don't need to tell you about why it's good to get followers on social media um but I like to just promote like one platform if you can try to keep it as simple as possible rather

than be like follow us here and here and here and here just pick one um that's what I always prefer subject line ideas you could have fun like let's make let's get social let's make it official or you can go like more basic follow our socials access more exclusive content here's where the magic happens so you see how simple this email is I love how they're not trying to do anything crazy it's just hey go follow our Instagram or go follow our social media that's that's it and it's not like follow our social media and

then buy this product and then check out this blog and then do this no just one thing this is how you're going to get the most clicks and the most bang for your buck and then email six last one we want to send this a week later two weeks later um but a check-in message from the founder again so kind of see the theme Here for improving the customer experience with personalized messaging that's kind of the whole purpose of all this so in this email we want to send another email from the founder checking in

on the order order and making sure that everything went okay so we can offer support on this we can push for a review or even encourage another purchase in this email but you get a lot of really good feedback from this email cuz it seems like it's coming from the founder who's personally checking in on the customer so you get really really good feedback uh coming back from it you can also get a good amount of sales too so contribute to the customer experience is the purpose by giving that personal feel making them feel looked

after so we just want to ask how the order went and then offer them support by they can reach out to the support team so super simple but it's it's just a great way to stand out so you could do things like how to go in the subject line checking in with your order uh let us know how it went following up or like so how was it um something like that works really well so I love this example here this is longer um so you can see hi Lauren I hope you are keeping in

good health my name is hirh G Swami and I'm the vice president here it's been nearly 3 weeks and you started your teeth whitening Journey yada y yada by now your teeth should be brighter if you could see a difference y y um as you continue I'm confident that you see life-changing results so they're social proof here 150,000 others have and then see our products here so offering a chance to shop so amazing um you're going to get a lot of purchases here since it's so personal and speaking directly to the person makes them feel

good um and there's also a uh recommendation for support so if you have any questions tips or usage or uh simply want to share your experience feel free to reach out um so thank you for being a valued member and then boom amazing example here this makes people feel so good about their order it makes them feel looked after and it makes them ready to buy again so amazing example here I like that to kind of be like the last so that is the full six email flow um but it doesn't stop there the key

to long-term success my favorite adding successful campaigns to your post purchase flow we don't just want to set and forget this we can always add and subtract emails over time but one of my favorite is adding successful campaigns to the postp purchase flow so if you sell supplements and you created like a campaign email just like about like a research study on the product so like that toothbrush that tooth toothpaste brand that we just talked about teeth whitening um maybe there's a research study email talking about hey this is we were proven to do this

as long as you use this twice a day or something something like that um that does really well if it did really well in the campaign then feel free to add that in post purchase flow to like reaffirm the customer's purchase being like hey this is clinically proven yada Y and so that's a that's a great way to you know if it does well in your campaigns don't be afraid to put it in your flows so this is how you can keep things fresh over time and make sure things are getting mixed up and customers

are getting different things so again this is just a starting point this flow strategy I gave you be sure to always analyze the numbers and then adjust from there so very important so voila that's all you need to have results like this first 30 days here this is what the numbers looked like 48,00 $579 in 30 days so that is that thank you for watching the video hope you got some value on the postp purchase flow which is the most underrated of all the flows we generate really good results on this and yeah use it

let me know how it goes and I'll be excited to hear make sure to subscribe to the channel subscribe to my free newsletter inbox newsletter. c/s subscribe you'll get a free 75 page guide on email marketing when you sign up and that does it for this video and I'll see you in the next one hello and welcome in this is is going to be a very long video it's going to be very action-packed so I highly recommend you stick to the end this video we are going to be going over the non- discount email campaign

strategy the 7 to8 figure e-commerce brands are using to generate over a million dollars per year at Complete full margins I know this because seen it firsthand happened multiple times um and this is going to be a condensed version of the full thing so we can fit this in a YouTube video so let's get straight into it no fluff straight into the action so why this is important and why this is an important video to watch ad costs are rising for e-commerce and unfortunately they're not going down we're having to pay more and more to

get side traffic and acquire our customers which makes retaining your margins in the back end the number one most important Focus for surviving in this market in 2024 now many brands are throwing around like monthly discounts to survive regarding email campaigns and that's just going to kills in the long run the brands who utilize strategies that maintain High profits will be here for 5 plus years meanwhile as the ones that are just throwing their profits away with this discounts they're going to start to fizzle out so first we need to understand the market and how

it has changed over the past few years and so I have this graphic here evolution of the market over here we have 2020 and 2023 here's what happened government printed a ton of money um and of course we had stimulus checks so that meant that consumers were buying anything because they had a ton of money and they were getting checks from the government and then also from their job for leave and so Ecom Brands felt Rich because consumers were buying anything and so what happened e-commerce explosion so new Ecom brand start multiplying Shopify made it

easier for people to access it and that went on for kind of like 3 years here we were seeing the effects of it and then 2024 hits end of 2023 now we're in a bare market and the consumers just they have less cash you know reality hits them you have to go back to work and there's layoffs inflation all that stuff and so now the consumers are a lot more skeptical and they're buying less because they don't have as much Expendable income so what happens here Ecom Brands make less money it's just if it was

2020 and you were in the exact same position with your e-com store you would be making more money than you are right now um that's just the matter of the fact uh but 2024 Ecom brands are making less money now there are two courses that you could take Ecom brands that continue as usual and they don't adjust their strategies and they're just going to fizzle out because they don't know how to survive in the market and then you have the Ecom brands that are going to be focusing on profit and these are going to be

the ones that thrive because they're going to be able to just reunel all their profits back into the strategies that work so so those are kind of the two things you can that two different routes that you can go but essentially we were in a bull market government was printing money the consumer had a ton of money they had Expendable income to buy so they bought a bunch Ecom brand explosion now we're in a bare Market consumers have less cash so it's much harder to get them to buy one because they don't want to buy

right now and then two because of all the increased competition with these new Ecom stores so that's kind of where we're at with the market right now and just for some background my name is Max founder well copy email marketing agency generated over 20 ion yada yada yada if you want this this doc will be inside of the subscription um so that you can have for yourself so what's inside of this document we're going to go over why this is important um the email content strategy that we're going to use unlimited winning content ideas that

you can generate in 60 seconds going to go over a ton of email examples and winning microt toopics which is what we like to use as the phrase um and then a free swipe file with 84 high-converting emails that you can use and then campaign calendars how to build campaign calendar then also a video walkthrough of me going through the campaign calendar and creating it live on call so that is what we're going over in this video um this is a slightly this is a shorter version not everything is going to be in this video

or this document if you want the full one um you can have it right there so now let's go in a little bit more depth as to what the market is in 2024 so customer Trends as you may have noticed the consumer is a bit different today than quote unquote back in the day and like the days of buying pantaloons you could acquire a custom store and have them for life because there just wasn't much competition there was only one pantaloon store in the town that they could buy from um and so you had that

person for Life pretty much um fast forward today there's a new pantaloon brand starting every week I'd even say every day multiple starting every single day um with all the increased competition in distribution Shopify thank you it's become very hard to acquire a customer and then keep their customer with just all these new options for the customer to choose from so consumers like to try new brands it's just hard to resist when there are thousands out there in your Niche like why should they go with you so what happens here is like even if you

acquire a customer here's what they're thinking hm I like this brand but I saw a cool new Young brand on Tik Tok maybe I'll try them out too people are getting exposed to all these different Ecom Brands and it's tempting to want to give them a shot no matter how cool your product is so Back in the Day quote unquote can even apply to 2020 and 2021 which we discussed where the co days of stimulus checks and e-commerce explosion it was very very very easy to get people to buy and then buy again uh customers

just had money to spend in nothing better to do in their free time besides shop because we were in lockdown um so we were in a bull market and people were just buying and Ecom was quote unquote easy everybody thought they were some Ecom whiz when reality people were just buying you put up a creative in 5 minutes and get an instant 3 to 4X row as on Facebook today the numbers just aren't the same you can get those row as numbers but it's it's it's just not sustainable and it's not profitable so today the

numbers are the same because layoffs inflation interest rates Etc it's made it even harder for the first for a first time customer to buy because they have less money um but the thing is you can get people to your site no problem that's that's no issue with Facebook ads um social media ads you can get them to their site but converting them is another story so as you can see 2020 it's kind of like shut up and take my money and then 2024 it's like you get someone to your site and it's like hm H

so that brings up the point number one which is trust trust is number one trust has never been more important for making sales and then doing so profitably um almost all customers have been scammed online before and that has scarred them um I've been scammed online before a couple times um and it's like that one time in high school when you got your heartbroken every relationship going forward you now have trust issues and will never overcome that scar um that's kind of how it is with Ecom and getting scammed online unlike times in the past

customers today really like to do their due diligence on what they're buying is this brand real so kind of like what's going through their mind is who is this brand I've been scammed buying online before why not go with one of the other 50 brands in this industry and also like what are people saying about this brand so right when someone clicks on their site this is what's going through their mind so this brings up the point of the trust threshold you may have heard me talk about this in other videos if you're familiar with

my content but essentially trust threshold is the point in which the customer trusts you enough to make a purchasing decision maybe they don't want or need your product right in that moment but they trust you're an actual brand that would fulfill on their um you're the brand that could fulfill on the promises that you make um so that just primes them and then they're ready for a purchase for when they do have a firm need for your product so to get to that point the customer just needs to see your brand multiple times to reinforce

your Authority so you can see like a graph here we have the trust threshold and then it's like number of times exposed to your brand um it's going to be more than a couple not ready to purchase and then purchase they just have to see your brand a couple times to trust you it's not enough to just to just see your brand once that's just not how the market works today and you know what the customer likes to shop around there are new stores popping up every day thanks to Shopify and the low barrier of

entry into e-commerce and a lot of these new brands are cool fun hip Etc all that stuff and it's very fun to just scroll through Instagram and see what other brands are out there which is your favorite CU there are all these cool brands people like buying like t-shirts for example you like looking at new designs and things like that um there's just so many options and it's almost like more fun than actually getting the product like for example the leadup to a vacation it's just as fun as the actual vacation same sort of thing

with shopping it's super fun and so you see like this person scrolling on their phone it's just like omga so many cool Brands and products that I can choose from um and this number is only going to get larger and larger then moving on to the purchasing decision like the actual purchasing decision when the customer is ready to buy so when the customer's done shopping around gets to the point when they are ready to purchase let's say hypothetically they're thinking between two Brands what brand do you think they're going to go with brand a they've

seen three times only through paid ads brand B they've seen eight times across multiple different channels and they've gotten value from them now it's probably B brand B we all can agree on that so it's obvious just you send more content and you make more sales simple graph number of times a customer sees your con uh content the likelihood of purchasing and if you put this over a competitor um number of times they've seen your brand um compared to another brand if you're at like seven the other Brand's at like three this is only going

to go up likelihood of purchasing just increases um but now the scale the key for scaling profitably um is really like when we talk about retention in content so I kind of glossed over retention uh but this is where content offers the most advantages so we discussed the important of content to gain trust to get somebody ready to purchase you need to hit these people with multiple touch points you need to you need to be you need to expose yourself to them um content is also a key part in staying top of mind with all

your past customers to promote repeat purchases if you're in someone's face four times per week for example they have no choice but to always keep you in your mind if it's every other day they see you you're always in their mind and that's what we want we want to occupy mental real estate so whenever your customer is going about their day clean the kitchen and just have a random need for your product randomly think about you um you're the brand that they automatically turn to because you're always subconsciously in the back of their mind so

like this is like what we want when people are going about their day they have food friends family Kim Kardashian of course um Sports and then like your brand this is what we want um the only way to achieve that is by always being in our customers face continuing to send them content this is what's called the top of- mind effect which is customer thinks of your industry automatically turns to you rather than uh competitors whatever brand holds the most top- of Mind real estate their customer base is going to win the top of- mind

Effect battle the thing that's great about this is zero cost of acquisition um essentially if somebody just is going about their day and they go to your site and this is stuff that's not going to be trackable really if somebody just goes to your site and buys the only way to actually have those is if customer is always thinking about you content content content this also right place right time by sending more content you increase your luck surface area to hit someone with a message right on the day or time that they're in a buying

mood or just have a random need for your product you give yourself more chances by focusing on content by sending more to be in the right place at the right time and pick up those random purchases that's something um that isn't talked about too much so now let's talk about email marketing 2024 cuz that's the point of this video and about content so email marketing is the number one option for sending content building trust and staying top of mind with customers for a few reasons it's cheap you own it completely it is very predictable and

scalable it increases your customer Goodwill and brand valuation over time no one can take it away Mr Zuckerberg can't take it away he can't shut it down if you guys are running paid ads um on meta you know it's an absolute show right now um in not the case for email so just to put it simply email is the cheapest way to get traffic from people who already know like can trust you and that's why it's the most valuable bottom line we have to always send content to our customers to stay top of mind so

that they don't forget about us and they're always thinking about us and email is just the cheapest way to do it what's great about email is it's people who already know like can trust you it's not cold traffic so then this brings up email versus paid ads like what the differences are so let's look at it if we want to send content to people these are kind of like the two main options you have organic social media content but that's not predictable you on the algorithm uh whereas paid ads email marketing is predictable and it's

the easiest way to send content so email versus paid ads paid ads everybody uses social media awesome and then email marketing everybody uses email everybody checks their email um paid ads you're acquiring attention which is very important it's how you get people to know that your brand exists and then email marketing it's convert and maintain attention it's different um and then paid ads very predictable to scale just put more money in if you know you have a 2X row as you just put more money in and then you're going to get more Revenue and then

email marketing as well it's very predictable to scale you know you can convert a certain amount of site visitors to email subscribers with a pop-up form you know what percentage of people are going to purchase over time now paid ads this is where things defer paid ads is very expensive very very very expensive whereas email marketing it's very cheap um paid ads controlled by meta Google it's not your data um they can get shut down Etc whereas email marketing is controlled by you it's your list it's your data it's all yours and then paid ads

primarily cold leads which has its pros cons because you're getting cold traffic and you're acquiring attention but as far as conversions it's hard to convert cold leads whereas email marketing it's warm leads who already know like and trust you that's how I like to kind of look at email is it's like it's like paid ads because the point of paid ads get site traffic the point of email marketing drive people to your site um it's the difference paid ads as long as it's just like acquisition ads it's to people who don't know you whereas email

marketing it's pretty much like an ad to people who already know like can trust you it just it costs way less than paid ads um so like you can see like raising ad prices cost per click um cost per click prices over time since uh the Bull Run of covid inflation all this stuff it's going to continue going up um which is unfortunate now don't get me wrong this is not anti- paid ads propaganda because email needs paid ads to U paid ads in traffic to grow the list and to function there's there's no email

without them this is just to show that they have different uses what I want to stress is that email should be replied upon relied upon more for repeat content not the initial first touch point so what we want to do is we want to get that initial first touch point with our paid ads we want to gather attention that way and then everywhere from lead nurture so after we have their attention we want to grab their attention and hold it until they're ready to purchase and then also after they purchase we want to rely on

email to get repeat purchases just because it's very it's a lot cheaper than um than Facebook ads and all that and we're worried about profit so too long didn't read skeptical buyers and increased competition have made it harder to acquire customers and expensive and Rising ad prices make email the best option for sending cheap content at scale to build trust and make repeatable sales now we can get straight into the optimal strategy for making seven figure profit with your um content strategy so specifically to email let's talk about how often you want to send so

I'll save you two years of AD Tob testing a ton of gray hairs and a ton of wasted like cash in opportunity cost cost for campaign frequency so we've tested it all from two per day to two per month and here's kind of what we found sending one to two times per week versus sending 5 to seven times per week versus sending three to four per week with sending once to twice per week the customer just forgets about you you're only in their face once per week people are getting exposed to 70 different Ecom brands

on average every day if by the end of one week that's 7 time 7 490 Ecom Brands they've seen before they see you again they're going to forget about you and customers are unable to form a habit of opening your emails so by sending once a week you just don't get as many repeat openers because people aren't used to seeing you in their inbox as often and then you're just leaving money on the table we found that you can get decent engagement but there's just less Revenue than if you send more so then we go

to like sending five to seven times per week so sending almost every day the problem with this is you get higher unsubscribes and the customers can get annoyed they can reply there can be complaints there can be spam and it also dilutes the power of your messaging so if you're sending every single day you kind of like lose value in each message since you're sending so much then also your revenue is going to Plateau it's going to lose Effectiveness yes your revenue is going to go up um but it's going to plateau and reach a

peak and then we go to three to four times per week what we found is this had the highest revenue with the lowest unsubscribes it allows you to stay top of mind with the customer because you're in their face every other day um and then every email you send also has equal weight and impact rather than if you're sending every single day you dilute the hour of every single message so this is like kind of a quick visual of three to four campaigns per week um so you can see sending once per week just on

a Monday it's just kind of like who is this brand like I forgot I even subscribe to them and then Sunday Sunday Monday Tuesday Saturday whatever it is um oh hey I know this brand I'm going to open them so that's kind of what the thought process is there so to build upon that why not send once per week um it's not going to cut it in again 490 different brands that people will see over the course of a week it's very easy to forget you in the mix um and your engagement your open rate

from sending less will actually drop which is really funny um you think that it would increase because you're sending less but actually it just ruins the habit of people opening your email so this was like an example of a client that we ramped from 2x per week to 4X per week open rates went from about 50% under 50% High 40s to 61% and then also like click rates increase massively a lot of that was like it was just better cont content we were sending and then everything was up across the board and then why not

send two times per day now you don't want to ram content down your audience's throat because they'll get annoyed um you just want to send a healthy amount more importantly the right content that's the more important um if you only send sales Focus emails at your audience then they'll get them annoyed no matter how much you send even if it's once per week um but what about giving them value entertainment tips and tricks that's where you can strike the heck healthy balance that prints cash and then also is going to build a passionate fan base

like these people here look at how happy they look awesome so then to kind of build on the Habit that I was talking about this is Habitual engagement so when customers expect your emails in your inbox frequently they're much more likely to look out to look out for them and then open them so frequent emails can actually develop that habit among your customers where they kind of just like see your email in our condition to open it um and this will improve open rates and by extension the potential for conversions so if you think about

it if you have a if you're sending good emails say every time somebody opens your email it's nice pretty design they get a little bit of value um they just get dopamine right there on the spot just in that 3 seconds of looking at your email nice pretty design awesome instant dopamine so then they're much more likely to open your next email and then you create a feedback loop where it's every time they open their email they get a little hint of dopamine it's a pretty design it's a Well laid out email with cool information

boom so it's a very virtuous cycle also um the more that somebody engages with your content the more familiar and comfortable they become with your brand which can lead to increased loyalty so so you send content customer engages you send content again and they're going to recognize you and so um then you send content again they engage and then they just it strengthens every single time you go around this Loop and then also the exposure effect so there is a psychological phenomenon that states that people are trained to like things that they are familiar with

so by sending more content to get people familiar with you the odds are that they will turn into a fan as long as you're sending good content like it's just it's so it's super weird so like an example here is like listening to a song first time you're like eh it's not too good like whatever it's not all that and after a few repetitions you kind of get stuck in your head and you kind of get like used to it and it's like I like this song then after many more it's my latest favorite I

know it's happened to me where it's like a song where I started off like it like annoyed me so much and then you just hear it so much on the radio that like you start to like it and you start to know the words and you start to like kind of look forward to it and then it becomes like a favorite so that's kind of what we're trying to do with sending our emails and being consistent with it so now what do we send now no bu wants to only receive offers discounts and pick me

type content yes offers and discounts are great and they keep your list engaged but by doing so you seem needy and annoying nobody wants to buy from somebody who seems needy that's just going to increase your sales resistance so if you're altruistic and kind of just like make the decision for yourself and you avoid asking for sales you're accomplishing two things there you avoid annoying your list with discounts over and over again then also you position yourself as a sought after brand who doesn't need to beg for purchases cuz if you're saying like buyer stuff

right now now it's kind of like you're begging them and it's like why do they need to beg me for purchases like why whereas if we're just like make your own decision these are our products these are the facts you can choose for yourself then it's like oh wow like they don't need us to make a purchase people must really like them and they must be doing well for themselves so you can like look at bad content here um ton of stale buyer stuff Gone Forever buy or die um then good content tips and tricks

message from our founder watch out uh for this type of thing your in our uh Niche our favorite picks what does XYZ mean things like that is kind what you want to be focusing on as good content and get your customers looking like this happy cat here so to go deeper into the content and what should be inside each email this is like the goal Education Plus positioning is going to equal sales without discounts so as we've discussed the modern customer wants to do their due diligence and actually understand the product that they're buying so

we want to remove as much friction as possible for them in that process and that's what we're doing with our content so the content that wins and that we found perform the best and make the most sales over time is a it's going to educate the customer on a problem a process or a solution which we'll go over in a second and then B it's going to position your product as the solution now if you can do both A and B you're going to guide your customer naturally to making the right decision um which is

obviously buying your stuff and then of course earn trust points in the process which are going to be needed to make a buying decision so the goal of every campaign we want a healthy balance of product education whatever that may be and then Product Promotion product education can be Niche education anything like that but cool little Thanos meme for you and to go kind of along that with the problem process and solution education by educating on the problems and processes you prime the recipient for purchases what are made in the solution education um in using

these educational Frameworks you want to make sure that you subtly position your product as the solution in Superior option so these are the kind of questions that you want to be answering inside all of your emails so so you're going to want to use these to Prime these question so why many fail to do XYZ it's a problem it's a problem exec education you're informing people about a problem what is this topic why most XYZ solution in our industry are bad where many go wrong with this and then you can talk about the process where

it's how to do XYZ how to overcome XYZ because now they know the problem now it's the process the history of XYZ the old way of XYZ and then the solution talking about your actual product cuz that's a solution so once people understand a problem in a process then they can go toward Wards the solution which is uh like what people are saying about the product um uh how and why this product works how to use XYZ product things like that these are all going to work together and in Tandem and that leads us to

microt topics which are the small little subtopics of information on your industry your process and your product so this allows the customer to digest the information easier just as it's easier to remember one point rather than 10 so these microt toopics are what we're going to be using in our campaign so if we think about like our email campaigns each email is only going to be looked at for maximum of 3 to 5 Seconds like if you're thinking about email nobody just sits down at their desk and is like okay I'm going to sit here

and look at all my emails in depth it's not how it works it's somebody gets up to go to the bathroom and they just while they're walking over to the bathroom they open their email they see your email they click it open it look at it for like 3 seconds sorry something's gone wrong please try that's just not how it works they they they get up to go to the the bathroom and they're on their phone for like 3 to 5 Seconds as they're walking to the bathroom and they look at your email for 3

seconds and then they go out they close the door do their business that's maximum of 3 seconds so we want to focus on one specific point in each email and you want that to be the one thing the customer can take away from the email if you try to give too much information and cover too many topics you're not going to get any message across um like if you're focusing on six different topics customer is not going to get anything but if you focus on one topic the customer is going to remember that one topic

so you ask yourself when you're putting together your campaign topics what is the one thing I want my customer to know after looking at this email one email one topic one takeaway so like you can see customers then versus now a yes the morning newspaper I can't wait to read all these long articles whereas like thanks to Tik Tok Instagram YouTube whatever social media they'd rather lick the inside of a school bus than read any long form content that's just everybody wants short form so these are going to be the Frameworks for all of our

emails we're going to be using microt toopics what which are going to educate our customer on our product the solution the industry we're going to be using microt toopics to give problem education we're going to be using microt toopics to give process education we're going to use microt toopics to give solution education and we're going to be sending one email for each microt topic so now let's create microt toopics you can find thousands of quick easy and digestible topics within your one product or Niche if you say you don't know what to send emails about

you aren't looking hard enough or you're over complicating it so all you want to do is you to find your large overarching topics on your industry on your product and then create microt toopics off of them and then create singular emails about each microt topic so you can see here you have like your brand Niche um and then you create macro topics off of them so big overarching topics and then for each ma macro topic you can create tons of different microt Topics in this case I just did seven and then you send an email

for each one it's that simple so let's go over an example say we have a supplement brand we have a supplement brand and these are like the different macro topic topics overarching themes that can apply to our customer number one could be building muscle number two could be burning fat number three could be dieting in your food number four could just be overall health um not necessarily like just overall um and then if we take one of the M macro topics like Diet look at all these microt toopics we can make the best foods for

dieting how to know if you should diet the best workouts while dieting the best supplements to support dieting hacks for dieting how to lower your appetite naturally which will help with dieting and then like an ingredient highlight of your supplement that will help you diet so that's just an example and you could do all of these for each Macro topic you can create a ton so how to come up with unlimited email microt toopics if you're lazy and you don't want to do this then here's how to use chat GPT so we're going to leverage

AI now like I said the best topics will come to us naturally but AI is fun um and as we know AI is perfect but it can give us some great starting points um AI will help build hundreds of ideas in just minutes um with quick email micr topics I have here my go-to prompt that can help you use chat gbt to strategize and strategize and build out your calendar and get unlimited topics essentially but this prompt is going to give you 100 different ideas which um can last you a full year of non- discount

campaigns um if you have 100 and then if you want to just recycle them you should um so it's going to be available in the doc in the description if you would like that gbt prompt it's completely free and then there's also supplement brand AI example results so I also went over an exact prompt that I used and then the exact results so the prompt is also in there in the description if you want it then here are the results that chat gbt gave me with the exact prompt I gave it so this was a

macro topic for a supplement brand in the health Niche it was holistic health and wellness sustainable muscle building the science of natural supplements aging gracefully nutrition and all these different macro topics under each one we have a ton of microt topics so so the role of adaptogens in managing stress um well-being balancing hormones the impact of sleep um and then sustaining muscle building protein timing and its impact on muscle synthesis like how long after working out um age related muscle decline look at all these different microt toopics each one of these you can create a

singular email about it's going to be super effective for your list it's going to be easily digestible for them to take away and of course at the same time promoting your products in the process all right so now let's get into like the specific Frameworks the winning Frameworks that we've seen consistently perform well across Ecom brands of all niches niches and some of the kind of emails that greatly um show these at work so these are the Frameworks I will be going over there are 29 of them here um and yeah so let's get straight

into it so the one benefit email so what is the one benefit email highlight a singular benefit about your product and what it brings for the customer very self-explanatory should easily be able to come up with 10 plus of these singular benefits for each product in your store and you can repeat these campaigns over and over again customers need repetition to remember so that's what we're doing a singular benefit now why by highlighting a single benefit just one we make it a lot easier for the customer to remember what we're wanting to say that's a

microt topic if you give somebody six benefits they probably won't remember any of them but if you just do one the customer will be able to take that away in the 3 seconds they're looking at their Emil so how are we going to do this you should have have a good idea of the benefits of your products just write out 10 of them and you can create singular emails about each single benefit and you can spread those out and do like two a month um and that's going to cover you for five months um you

shouldn't really need to use chat for something like this but you most certainly can and there's a prompt here if you want it so now's look at these two examples here's one banish festive fogginess so this was sent around the holiday time ever feel the holiday Haze creping in CR creeping in wow um we've got this it's our product and so look at this simple step by step look at how simple this email is it has a singular benefit they're outlining a singular benefit of their product conquer brain fog notice how they're not saying conquer

brain brain fog increase your muscle um strength um increase Focus do all these different things it's just going to overwhelm the person and they're not going to take anything away rather than just focusing on one then this is another one from seed they're just saying 61% of people experience digestive discomfort the good news our product contains strains that are clinically shown to reduce bloating after 2 weeks awesome look at how simple that is super simple email microt topic now this person knows their single benefit you can get rid of blow with this product these are

great examples and they keep it real simple and they just focus on one specific thing so staying on the topic of one specific thing now instead of one benefit we're going to talk about one feature so what is this rather than looking at a benefit we're going to be focusing on one feature of our product for all the people who say focus on the benefits not the features it's true but it's a flawed CL flame um that you've seen uh thrown around because people love features like if you say if any SAS product any software

says AI in it people are going to go crazy because AI is like the big thing um that's a feature of a product if you say that your like supplement has a certain digestive way enzyme that's a feature that's awesome um and people like to know that stuff um so that's cool so um your features are what make your product unique also like every protein pattern is going to say the benefit like gain muscle so if you just focus on the benefits you're the same as every other supplement protein powder out there but not everyone

is going to have the feature of pre- digestive way which is a feature and people do care about that um which people will find unique and want to buy so how um what you may think about your product is common sense maybe unknown to your customer so that's from David Ogie um a lot of times like people they think that like the customer knows this the customer like already knows this but like they don't like they don't know and so you need to tell them everything and show them stuff so write out every material or

ingredient like in your product and each one of those can be singular feature so whether you're selling like a physical product like clothing every material what's in like your t-shirt that makes it so cool uh we use this like polyester I don't even know spider silk whatever you want to say um or if you have like a uh product that you consume ingredients um now each one of these can be a single singular benefit highlight so look at these examples here we have tamanu oil which is an ingredient of their product and they go over

that single ingredient they didn't go over tanu oil the this essential oil this vitamin this no because then customer not going to get anything away from it instead it's just one specific thing and they talk about it same as here it's like what we mean by instanz creatine so that specific um feature of the product rather than it being just like what's creatine like how is it instanz creatine and talking specifically about that point rather than all the features of the um of the product of the supplement that brings us to a very effective email

which is probably my favorite one of the most effective and that's just the frequently Asked question email so we just find common questions that your customers may have about your product and directly address that one frequently Asked question so why what may be common sense to you as an expert in your industry may not be for your customers as I discussed earlier so rather than drown out our FAQs and a long-winded email addressing all of them we just want to focus on one to really drive that home and get it nailed into the customer's brain

um this way they just have no other choice but to agree um so how think of yourself as an alien for Mars who just came to Earth just found out about your product what would that what would that alien ask um gather data from your support team and uh and the questions that they get about the product and that's going to help you can also use chat gbt to help find common questions so there's a prompt available there as well so here are like some examples how when can I expect to see creatine's effects it's

a common question just a quick email when can I expect uh 7 to 14 days shop creatine and so you just overcome that objection of like is going to take a while then this product it's can whitening your teeth hurt them so if you're using whitening products is that going to hurt your teeth um here's the truth um here's the truth like no like you could but here's the problem with most whitening and then here's why we have a damage-free solution this is a great email that talks about um that overcomes that objection of whitening

and then also positions your product as the winner is an perfect microt [Music] great example there and then we have a what's inside email which is kind of how it sounds if you sell a package deal or you have a consumable good explain everything that comes with an order and now one of this could be your ingredients kind of falling back to our other example there it's like what's inside your product and what's inside like your bundle so people like to know exactly what they're getting that's a why it will help clear out some uncertainty

that someone may have about ordering just any little uncertainty you want to get rid of so some Brands will like give away free product guides with every purchase um but they don't even tell their customers about it um before they buy where it's like if you have a um I don't know a some tech thing or some setup like some new lights or whatever um you could just say there's a free installation guide when you purchase make an email about what do you get when you buy you get this installation guide you get a video

installation guide you get the actual product you get um a replacement you get a ton of extra parts like just including that cuz a lot of customers won't even know that until you tell them now that's a nice bonus bonus that can help somebody get over the edge if you sell a consumable product you want to list out everything of your food beverage or supplement people want to know exactly what they're getting in the body um and so make sure that you're spreading out emails going over what's like in your products so how just unpack

everything in your bundle or product and display it in a list format and then make sure it's easily skimmable and digestible so unboxing ag1 so this is like the welcome kit what's exactly in the welcome kit it's this this this and this awesome now you can get it here so just look about look at that the person probably didn't know what it was before that then we have um like the seven super ingredients so um these are exactly what's inside what's inside these make it super quick not writing a ton of info about each ingredient

it's just super quick now kind of a similar one how it's made so what email explaining the creation process of your product so similar to our points before what may be common sense to you as an expert in your industry may not to the average customer for example like your filtration process you use for like a certain ingredient in your product um maybe you have a process of taking it like through three different filters um that like you don't really tell the customer but if you do tell them just like even if all your customers

do that too just like say it we run our products through three different filters um to um to just make sure it's the highest quality and that just Pro to somebody that it's high quality um it's also interesting to see like the whole process like a to z um this gives your product a story and then adds back ground of the product your customer will soon be holding in their hand people like to buy stories so how just list out every step of your process for material Gathering to factory product to Warehouse to shipment everything

talk about the whole process or just a highlighted part of it you can make a whole email on the process or just highlighted part now these are some examples these aren't emails but these are very effective in getting the point across I really like these um so like this is beer for example malt Mash boil ferment bottle age I think it's laid out really clearly and then like the cultivated meat uh production process like you can make emails specifically about each part of this process if you wanted to but it's cool to see this um

laid out and with graphics people would appreciate these inside of emails then this goes to how to use so a step-by-step process of how to actually use your product now we really want to be as clear as possible with our prospects and we want to get rid of any uncertainty so by laying out the steps of how to use the uh product the customer can see how easy it really is cu that's probably an objection if not then we just leave it to their imagination which imaginations are known to over complicate things so we remove

all uncertainty by explaining how to use it now bonus if you can explain like how to get the most out of your product um that's something that you can also plug into your postp purchase flow so how just use the product yourself and share the steps you follow it's that simple if you have a touch time explaining you can alter this to like how to get the most out of your XYZ um instead of like how to use if it's something simple like I don't know just like clothing um you could say like how to

get the most out of or like how to style your product um that's like what we go over here so example here couple examples so this is like for brand that sells like coffee machines um how to pull a shot of espresso this is awesome show me how they have a document on it um then best uh best recipe but how to pull it um super helpful because maybe somebody has an objection oh I don't this is like too complicated for me look it they just make it super simple and then like how to get

the most out of your perfume so these are tips for use um another great email that shows um removes some certainty for the buyer and also provides value to them this brings us to our next one which is one of my favorites which is the back in stock email so if you have a product back in stock create a full email about it or too even if you don't have some back in product but you just got like some more product in you can use the angle of back in stock to get more sales so

why if something is back in stock that means that it went out of stock if something went out of stock that means it's popular and that also means that it likely will go out again so this also has urgency in it the back in stock angle mixes popularity and urgency so even if a product didn't necessarily go out of stock again use this angle um so how uh just keep track when you get new products in create a feature email on the product or collection so this is a really pretty email your emails don't need

to be this pretty but pretty pretty but the Spidey Suds is back shower here has returned um only here for limited time I bet this absolutely crushed for them um obviously big collab um then also like this example the full glass is back um but in like this new style so get them while they can um another great email and you can see that it kind of just like induces urgency and gets people to want to buy right now um now let's talk about trending products so this is kind of a one that you would

imagine uh is important but a feature email on your products that are just performing well self-explanatory um these were because people always like to be updated on the newest trends in popular products so what we found is future trending works better than past trending so you want to frame it as here's what's going to be trending like now or like this summer coming up versus here's what's popular last summer so if you create an email in June where it's like here's what was popular last summer and it'll be popular this summer that's not going to

be as effective where if you say these have been heating up and these are what the hottest trend for summer 2024 is so you really can't send too many of these emails so how just pick a product or product collection you want to highlight and feature those bonus points if you can create uh curated product selections for the customer so there's an example here in this one this was a trending Checker cases to a special collection page which in Shopify is going to improve your conversions so 2024's hottest case checkered cases are number one best

seller this year and there are multiple different styles so that's going to be really effective and in there there's a curated collection for the um for the checkers and then here's another example green with everything because this was like uh around March it's a seasonal thing seasonal selling works really well always play into the seasons when you can these perform exceptionally well moving right along now we have reviews and testimonials so what are we doing just pulling reviews from our site and products uh and makeing an email featuring them so why testimonials do a few

things for one they prove that you're a legit brand and you're going to deliver your products two they show that other people are fans and as we know human like to follow the herd by hearing others took the leap leap and are happy new customers more likely to so how just pull testimonials um you can even take social media comments and integrate those those can always work really well now look at these testimonial emails notice how they're not massive they're not just overwhelming the reader instead this just has two reviews here long reviews if you're

going to do long reviews only do a maximum of two of them super simple email and then this one it's just quick social media comments which is awesome can't go day without my Greens Greens are a need not a want a need uh the best greens in the world and it's very effective that they also have um the dates on them there cuz it's recent and obviously great copy as well super simple email that is what we want uh testimonials are always going to be great and then US versus them just an email comparing you

versus your competitors clearly laid out um why now here's a theme that you probably noticed with all the emails that I've gone over we want to display things super clearly for a customer um this is going to be a tough for one to ex excute because you don't want to beg the customer for a purchase um and you lose frame and that increases sales resistance but you do want to display the facts and show them how you defer this will help them choose you over your competitor so how we're going to create a table chat

gbt prompt here if you want it so here are some examples why we shine here there's like them versus US quick easy digestible points love it super simple email uh and then here's like another one um US versus them this is great copy um this product versus that product love always wins here is the um it's clear that like this is the better option and then shop now so awesome check out the whole career at the bottom simple emails clearly displays the facts for the customer then we have a myths versus facts email um so

what email going over common misconceptions in your industry versus the facts why there are plenty of misconceptions customers can have on your product and Industry similar to the FAQ email we just want to address them straight up um the bonus of a myth for fact emails is that it's an engaging headline and intriguing topics um so we're doing we're overcoming objections and of course making sales in the process so you can go over one myth and then the facts that's you can make multiple emails out of this you can make a series out of this

too um that's something that we've seen work well in the past as well um or you could just go over like rapid fire some myths versus facts um so you can think about common misconceptions or you can use this chat gbt prompt um so here's some examples um sunscreen myth busting AR formul break all the beliefs you had about sunscreen so myth busted myth busted myth busted love it um super quick they're not going super in depth because you don't need to people aren't going to read all your stuff anyways and yeah so myth versus

facts another good email but a lot of copy here you want to make this a lot easier for the customer to see but the copy is good we just really want to condense it so facts versus the myths here as well strong very strong uh uh header image there and then a Blog promo now most of you are probably going to have blogs but there's an email linking to a blog post on your site um so what we want to do in the email is we want to give the sneak peek to encourage site clicks

so we really want to sell the click here um just sneak peek uh promoting blog post is all about engagement moving people down the funnel if someone clicks on a blog post they are more likely to shop around on the site because they've already committed themselves to like browsing and clicking through um so a good blog post as well will just just promote products at the same time so it's a win-win it's also a nice change of pace for your list to soft sell them promoting a Blog is not salesy but it's going to result

in a good chunk of sales um so how use pass blog post and use an intriguing headline plus a sneak peek in the email sneak peek always make sure you do that try to really really sell the click don't give them all the information and the email cuz then there's no point in them clicking the button so you can see here um the health benefits of olive oil they talk about this get the scoop and then they have like read more buttons this isign honestly a quite a bit of information um so I'd like to

reduce this and really sell to click more um but you can see here button way at the top of the email benefits of the bong are they really better um and then um some information and then learn more again this is probably a little bit too much information but um that's how I would improve these emails to really sell the click even more and then promoting the product look at that um they have the bongs right down here that's perfect next we have a research study highlight so what find a research study uh published that

relates to your Niche and promote it in your email um so why by promoting research studies you're going to position your brand as an industry leader like you went out of your way to find like a research study these perform really well now it doesn't necessarily have to be about your specific products like this is a study done on our products like no it could just be something you could find a myth in your industry and find a research study that um proves it wrong uh or maybe like an ingredient or material in your product

one way or another connect it to your brand so how you can search up on Google Scholar um your industry Niche and just dig around and see what you can find this really shouldn't take more than a couple minutes to find a decent one uh read the abstract which is a brief summary of a research study for a few studies and find one that's most applicable to you you can even use chat gbt it'll find the um it'll find them for you and I have a good prompt that we use so here's an example new

study reveals the link between soft gums and inflammation So Soft gums how it leads to this and so there's a whole research study and you can learn more here and then of course promoting the product this product solves soft gums so you can see what that's like and then here's like a more scientific so for this newsletter this brand this is like the layout that works the best for them um and here's just a great breakdown of um a research study so that's another one that not a lot of people do that your list will

really enjoy next we have a holiday email so what just promote a fun or random holiday it's connected to your Niche why who doesn't love a holiday we're not going to be using typical holidays for these types of emails although you still can still send regular holiday emails but there are random random holidays every day and you can easily spin one to be connected to your products so just make a fun email based around them so how you can use web lights uh you can use websites my goodness I've been talking too much yeah you

can use websites like checkiday.com and then blank calendar Pages um search up all the holidays every month there's random days every single day like these examples oh you can also use chat gbt to find them for you I have a prompt in there as well so some examples National Irish Coffee Day who knew that was a thing but of course Jameson made an email about it um so that's a great little topic to do and then like celebrate National hiking day from like all trails and then promoting different hikes like these are a great way

to have some engagement with your list and be like oh hey it's National hiking day um fun thing to do now we have more campaign ideas so there are 15 more here that are very effective um just like rapid fire cuz I wanted to give like a ton so like a progress update so share the latest achievements Milestones or developments within your company to keep subscribers informed and engaged people like to be a part of a company that's growing um it's like a flex to say I've been with this brand since day one and so

if you're able to like show that to them and constantly tell them that then they're more likely to stay with you two customer transformation so real stories of how your product or service uh impacted somebody um that's very effective just going in depth on like this is Brian this was him before and then this is him now things like that then that's like kind of connects to before us after so just clearly show somebody before and then after um that's going to work effectively as well puzzles and riddles these can engage your audience with like

brain teaches or puddle puzzles related to your industry um offers a fun break from your usual content um I really like these um you'll still get sight traffic no matter what that's why everybody's like oh you have to promote your products like at all times not necessarily like no matter what people will just click your email if you catch them in the right mood like they're in a buying mood that day five note from the founder so just provide a personal message from the founder CEO share insights company news or any personal touch points these

always work super well gift guide so create a list of recommended products um just like it's like for example if summer's coming up just like it's wedding season here's a gift guide for wedding season uh things like that can work really well treat yourself encourage self-care uh that's one that always works you just give people an excuse to buy your stuff to be like hey you haven't treated yourself in a while like you deserve it something like that and then you make a sale off of it eight media publication so if you've ever ever been

on any media Publications or like the news or Shark Tank something like that those can be great nine behind the scenes so these can be fun so just like have somebody bring a camera into the office of the store or like the um the warehouse take some pictures just show like behind the scenes footage of like what it's like running an Ecom brand or like here's some stories behind our products things like that tips and tricks this is a good one as well um tips and tricks this is a good one as well uh um

provide valuable advice hacks and strategies people love tips and tricks just quick Punchy and get straight to it ugc content so customer photos reviews um or stories so you can take these like from your social media and see like where people have tagged you or I'm sure you could possibly have influencers that are um sending you content as well sneak peeks are a good one um and they reward people for being on your email list so if you have something new coming up or a sale coming up just give them like a sneak peek um

Flashback Friday throwback Thursday these are fun one um so you can share nostalgic content or like Milestones that you hit uh these are good ones these are fun not many people do them um this is like way back on Instagram when you used to do Throwback Thursdays back in the day um and then staff picks so just kind of a bestseller email but frame as staff picks um you could even say like this is Tracy's favorite this is Max's favorite things like that 15 brand values so this is something that you can do to just

like promote your brand and help people know that you're a real brand like these are brand values and these are what we stand for and these are seen in our products as well things like that so now there's a free swipe file as well there are 84 high converting emails that you can swipe and use for yourself all these have killer micro topics some macro well executed design sound copy I handpicked these ones spent a lot of time um so use these at the expense of your Warehouse of stock um available in this link here

if you want it it's completely free and then campaign calendars same sort of thing so now that you have a ton of content to choose from it's for the easy part which is actually making your calendar and building it out so here's a process we use to build a monthly calendar first you want to determine the important dates um and then insert those into the calendar so stuff you want to create content from holidays product launches sale dates you just want to insert insert those into the calendar first so you can build around them so

then you want to add your supplementary emails to the important dates so things like reminders if you're running a sale you want to build a couple reminder emails around that um like teasers if you want to include those things like that um you want to build those around this too and then you have some gaps between them like maybe you running a sale for the first week and then like the third week you were running a new product launch and you're promoting that now we want to fill in the gaps with our microt topic campaigns

that we just came up with and have just used um so use the examples given this guide just make sure you have three to four campaigns per week use a microt topic so that's all laid out super clearly here and I even have a campaign calendar I created one live um for sake of time I've just like attached it here if you want it you can see the finished product this is what we came up with um did the brand Nike um if you've ever heard of them so started off with the main event St

Patrick's Day Sale 20% off side W and then there is a new product drop on this date so first I went those I added the supplementary email to it and then the sale I added the supplementary emails and then filled in the rest with microt toopics and it's this would be a great uh campaign calendar that they could potentially use use so that does it for this one thank you for reading I hope you got some value from it uh where to find me of course uh you can email me maxw cop.net for any questions

uh my Twitter link is available there they will be in the description as well and yeah use as free Doc claim it do whatever you want to do um but yeah I hope you got value from it let me know if there's anything else you would like covered any ways I could improve this resource I'd be grateful to hear and be on the lookout for some more some more valuable videos in the future so again thank you so much uh and I will see you in the next one one of my most asked about topics

email marketing segmentation let's break down how to improve your deliverability personalize the customer experience and increase sales with these core segmentation practices I'm going to be giving you some exact core segments that you can use to do all these processes and I know segmentation is super scary a lot of people make it sounds so complicated like this huge massive thing that you need to do in your email marketing but I'm going to break it down super easy for you let you know what's BS what's noise and what the stuff is actually High leverage that you

should focus on okay let's get into it there's me if you want some more information join my newsletter it's free so what is segmentation so segments are very very very similar to lists but in one key way so lists are stagnant this is probably what you're thinking about with email marketing are your lists as the name suggest just a flat list of people whereas segments are dynamic they can change at any second based on the requirements that you set on the segment and as the name suggest it is just a segment of your full email

list a subset of people who meet certain characteristics that you provide so inside of clavio it's just right under here list and segments are under the same part you can see here are a bunch of lists with different people these are not segments just because they don't say segment and they're not dynamic they are static so the possibilities are literally endless for your segments you can do pretty much everything that you could ever want so you have everything from Basics to like segment based on like General like email open Behavior what somebody is clicking how

often these people are doing that then you have things that are intermediate where based on like recent store activity such as like segmenting based on if somebody abandoned a cart recently if somebody made a purchase recently then you have like Pro which is segmenting based on like specific email or flow engagement or like specific produ product category interest all that good stuff you can do all this the possibilities are literally they're literally endless but it's just let's not get too complicated is the main thing I talk about with segmentation like yes you could hypers segment

m m your list by their favorite color and their belly button whether it's an innie or an Audi um and yes that would probably increase your conversion rate but at what cost so I always like to ask like would you rather send one to two targeted campaigns per week to different groups of 10,000 people or three to four broader email campaigns a week to 50,000 people the latter will outperform 99 times out of 100 I always prefer like our time is always Limited in the day and what I've experienced is that literally every single time

just by optimizing for sending more emails to more people the revenue is always way more yes there's a time and place for segmentation but optimize first for getting like your core content out to as many people as possible and then from there once you really have that down then you can focus on the segmentation like that's high leverage being able to send good content to a lot more people rather than hyp specific content to a small group of people who might not even see your emailed because like they're busy um so I'll be sharing with

you the high leverage stuff that you should be focusing on in this guide so let's talk about why segments so the purpose of it segmentation allows you to pinpoint certain members of your list so you can gather data that's one of the main things that I use segmentation for gather data and then also create targeted emails to send based on where they're at in the customer Journey so some benefits the main benefits is you can make more sales from it if you do it the right way um you can improve your deliverability as long as

you're focusing on like content in targeting the right people uh you can save time with automation so putting people into segments and having automations to send emails to these people based on characteristics and then a personalized customer experience that's the other thing that you don't really see too much like on Revenue um but having customized experience really helps like the customer um makes them feel like valued um so basic use case use cases kind of EXT extending upon which we had before so these are kind of like the four main use cases that you can

use so using engaged list for improved deliverability so you can segment your general list for campaigns to only include people who have recently opened or clicked emails so that you ensure you're only sending people who want to open your emails this is the biggest use of segmentation and you should never be sending an email campaign to your whole email list except maybe like Black Friday or massive announcement because the truth is a lot of people won't care about your brand and a lot of people use fake email addresses and so they're never going to open

an email of yours so by you continuing to send emails to these people who will never open your emails they don't care about your brand they changed email addresses they used a fake email address if you sent to them you're just ruining your deliverability because if an inbox provider sees you're sending emails to a lot of people and not a lot of people are opening them that's going to tell Google be like hey not a lot of people want to receive these emails not a lot of people opened it let's send them to spam and

so if you can just only send to people who have opened your emails before it's a huge difference on your deliverability in the long run and make sure that you uh will continue to land in the inbox um and then the next one to interested customers for more sales so you can Target people who have been like active on your site or have like added items to their cart but haven't made a purchase and send them extra content to try to get them across the line that's something extra that you can do a lot of

this stuff can be taken care of with your flows and your automations um setting up just like your abandoned cart flow for example to send emails people who abandon a cart but you can also send campaigns on top of this like maybe a couple times a month you send uh special discount to people who have abandoned an item recently but they haven't purchased so that's something else that you can do you can also do uh targeted campaigns based on product interests so people who show interest in certain products or categories you can send them information

like maybe you have a new colorway that came out for like shoes um your your clothing store you have all sorts of different stuff but you only want to send this like micro campaign to people who have bought shoes before or have looked at your shoes before you can do that and send like more targeted campaigns to them without bothering the rest of your list um that's another use case and another one remove unengaged profiles for improved deliverability so kind of tied to number one but kind of the opposite removing the unengaged profiles so it's

important to always track and suppress people who haven't been engaging with your emails since customers will just naturally turn you can't expect someone to be with you until they're 80 years old um they're going to naturally there's going to be a point where they stop opening your emails so since they aren't opening your emails you want to remove them from your list so that you aren't harming your uh deliverability a to not send to them and then also to save your clavo bill so that you can know to suppress these people so that you're not

getting charged by your active profiles so those are the basic use cases now let's talk about the different types of segmentations and then we'll get into like some actual core segments that we use so this type of segmentation of email engagement segmentation so um it's great for deliverability and understanding how your list is responding to your emails so we're just creating segments based on somebody's engagement with our emails not with the store just with our emails so typically you want to send uh most your emails to just the people who are engaged so don't send

to the whole list just send to like your 60-day engaged list which I outline here um you can judge engagement based on opens clicks bounces and more that's typically how you do it so key segments are things like people who have opened an email in the past 60 days um those are what you call your engaged profiles this is what you want to be like your main segment and again I will be sharing definitions for all of these like specific clavio definitions in just a few minutes um but that's like your engaged list you have

people who have clicked on email in the past 60 days that's like your most engaged profiles um you have people who have subscribed to email marketing in the past 30 days it's going to be like fresh profiles um so you can get a sense of how many people have been joining the list you people who have bounced at least one email over time all time which a bounce is essentially if you send an email to somebody and like the email um isn't associated with anything anymore it's like a fake email then it'll result and like

a bounce um so that's a high-risk profile um we also have people who have marked an email as spam at least once uninterested we want to suppress them and then people haven't opened an email at least once in the past 120 days churn to subscribers um so if you think about that 120 days is very very long time and so you you don't want to be sending those people that's four months if you've been sending emails consistently and they haven't opened any in four months they probably don't care so you can put them to like

turn subscribers and maybe send them emails like on Black Friday so that's engagement B based segmentation now let's talk about store engagement segmentation very similar but instead of talking about email we're talking about their actual interactions on your store so somebody could be engaged on your store but not on your email list and also the other way around and so this is store engaged segmentation so um you can get a feel for where people are kind of like being lost in the funnel so if you see a lot of people have been viewing a product

but they haven't been adding to cart then you know that you might have like a product problem um so these segments in metrics allow you to track when people are viewing agnar making purchases so some key segments you have people who have viewed a product at least once in the past 30 days but have not made a purchase um during this time that's like interested customers they've gone on your side a bit but they just haven't really found the item that they're ready to move on to uh make a purchase with so then you have

a step further so people who've added a card or start a checkout um in the past 30 days but they haven't made a purchase that's high likelihood to purchase so these are people you really want to make sure that you're engaging um you have people who placed an order which would be like recent buyers you have people who have placed an order five plus times overall time that's like VIP customers then you could do something even as far as like people who viewed at least three products but like haven't made a purchase it's like window

Shoppers like they're shopping around um so that's like store engagement that's kind of like the stuff that you could do for that you can also do location segmentation so segmenting your list based on where they're at in the world so it's going to be helpful for personalized targeted campaigns towards people in different areas just as like if you have like inperson events like we're putting an email together right now for client for an in-person event um if it's like hey we're in San Diego California and we're having a pop-up store you can search people who

are in that City and then send them emails um this could also be different for like compliance if you have compliance email compliance stuff or different stores for different countries then you can have uh stuff uh customed to them so common segments it's just like segment customers based on like where your home state is or like your brand headquarters in case you have pop-up shops or segment based on Country nothing really you need to do there and then we have a little bit Advanced we have Predictive Analytics segmentation so this is a clavio feature which

aren't perfect but they give you some data to work with and this is like where I like to get information about people's lists um it just looks at certain customer Behavior to predict certain like metrics or characteristics so you can find high Spenders who have like aov calculations um so you can so if we look here in clavio you can just go to create a segment Predictive Analytics about somebody if you go average order value you can see how many people are in different cohorts of like average order value so say your product your store

it's typically a $50 average order value you can create a segment of people whose average order value is $100 plus and then segment that it's probably maybe you have like a couple thousand people you could send them like large bundle deals or if you have like a lot of stock that you want to get rid of you could send them like a massive like hey buy $500 worth of stuff and you get like 50% off something like that and they're much more likely to purchase um so you have like predictive aov you find VIP customers

with customer lifetime value um calculations with customer lifetime value value right here um you could do that um you could segment and send timely messages to customers based on like their average time between purchases so if you have a cohort where they usually buy like 45 days in between purchases then you could set up a flow where like on day 40 you're sending reminders to somebody right at that time um and also like a big one that we use a segment based on like gender and then like send specific products and emails based on the

gender that they um that clavio believes they are and you can see these are the different options that clavio gives you so you can take this as far as you want so those are the different types of segmentation so now let's get to like the juicy stuff which is actually like the key segments the segments that we build out for all of our clients right off the bat and stuff that we track over time this is the 8020 rule these are the main ones that you want to use all the other stuff is kind of

noise and you don't really need to worry too much about it uh just focus on these key segments so this first one is the xday engaged email members so this is for sending three three or more emails per week we found that to be optimal three to four times a week across over 50 different Ecom Brands um seven and eight figures send three to four email campaigns a week keeps you top of mind and it allows you to like build that relationship with the customer as long as you send good content then people will enjoy

your emails and they won't find it annoying we notice lower unsubscribe rates on this rather than sending like once per week so this is your base engaged email segment for sending campaigns so X stands for like whatever amount of days you want to do I recommend starting off with a 60-day engaged list and only send emails to these people like your general email campaigns only send to people who have opened or click email in the past 60 days so we want to send this segment to ensure that we're only sending people who want to receive

their our emails to make make sure we get high engagement rates which will keep our deliverability high rather than sending to our whole email list with uh fake profiles uh churn subscribers we don't want to send to those people who aren't going to open our emails so only send to the engaged people um you can adjust this from any day that you want I recommend starting with 30 um I know I just said 60 that's like the base but if you haven't really done any segmentation before start with 30-day and slowly open your list to

6090 120 as your open rates go up so we want to be at at least 40% opens so say you start off with your 30-day engage list and you have uh like 35% opens um and you start sending consistently you start focusing on your content your open rate starts climbing it goes from 35% to 40 to 45% to 50 once you get to 50% then it's like okay let's expand the list a little bit um then you switch it from a 30-day engage to a 60-day and maybe start back down at like 30% and then

keep sending emails to them now you're at 35 40 45 50 55 now let's open it so that's what I always recommend until you get to like 90 or 120 and then you're good to stop there so this is the definition inside of clavia someone can receive email marketing because this person is subscribed um and then and we want to have has someone has opened an email at least once in the last 60 days um or so right between that or someone has clicked an email at least once in the last 60 days now you're

probably like oh well somebody has to click an email someone has to open an email to click so why do you have both sometimes clavio doesn't track the opens sometimes it misses it so this is just like a safety measure um and then and what someone has done bounced email zero times over all time just to make sure we're not sending to like these fake profiles or people who have blocked us or something so this is like the main list where for my clients is where 90% of our emails are going is just to this

sort of list so moving on we have the unengaged email members so this is for sending like one email per month um usually this is like for usually one campaign a month we'll try to like unengaged have a specific email where it's like hey you're you're unengaged take 10% off to come back um but typically we don't like to complicate it we'll just one of our regular campaigns that we're sending to the engaged list which we which we just went over we'll just send it to the engaged and the unengaged people to try to get

these people back we don't want to send every single email to these people because they're just going to hurt our Center reputation by driving down our open rates but over time we can send like once a month typically is what I recommend um so the unengaged email members this insinuates that they were engaged at some point so we just said someone has opened email in the past but haven't done so recently you can suppress these people if you want so this is like a base segment that you can use someone can receive email marketing because

they're subscribed they've opened email at least once overall time but they haven't opened or clicked an email in the past 90 days so three months you could do you could change this from 90 days to 120 days it really doesn't matter all that much the difference between somebody not opening an email in three months ver four months isn't that big of a difference it's really all this is you can do what you want just typically what we do is around 90 days um and then we'll still send emails to these people like once a month

but this is what the segment looks like you have you can have have it here for yourself again this St is in the description sorry if I didn't say that already um but you can have this for free um but yeah there's that um unaged email members right there this next one uh a little bit more fun high potential purchasers so this is for sending one to two times extra emails per month on top of your engag list send and then people these people are also getting abandonment uh flows so uh high potential purchasers this

is a set of people who have been active on your site and have made it somewhere in the funnel but they just haven't made a purchase yet so high potential um you can send them more emails to try to get them over the edge to increase your sales so maybe you have like a specific uh sale that you're willing to run for some people this is the type of list that you want to send that to like you don't want to send it to everybody but you're open to run a sale to a specific number

of people um people that otherwise would be lost then you can send this stuff so this is the definition that we use for high potential purchasers you say someone can receive email marketing they're subscribed they've placed an order zero times in the past 30 days so high potential purchasers they're not purchasers right now uh so zero times past 30 days and they've been active on site at least once or you don't want to say and you want to make sure it says or they have viewed a product at least once in the past 30 days

or they've added a cart or they've started checkout all in the past 30 days if they've done any of those so they've gone a checkout they've added the cart or they've been active on site anything then they will receive this now you might think this is a little bit redundant because somebody if somebody adds an item to cart that means they had to have been active on site sometimes clavio doesn't track these things maybe one of your triggers isn't set up right so it's not firing this is just a precaution it's not going to hurt

you um use all of these just to be safe and so this is what it looks like inside of clavio it's a lot more stuff um so you can see um this is they someone can receive email marketing and um they've been active on site or viewed product or added car or checkout started and they've placed an order zero times um in the past 30 days so that's a segment that you want to create for potential purchasers and send them like an extra one to two emails per month if you would if you choose to

do so with like an extra sale or just an extra push to try to get them over the edge then we have VIP customers which is a another fun one so this is something you can send one extra email per month uh I wouldn't do more than this it's just a little bit too much for a very small subset of your list um because they're also getting all the engaged list emails if they're engaged in your emails but they're getting the engage list sent as well so pretty self-explanatory they expands your brand and they keep

coming back um so you can choose to make your VIP list either on like the number of uh purchases somebody has made or the total amount spent at your store completely preference-based me as a marketer I prefer total number of purchases because you can predict it a little bit better and send emails every purchase letting people know how many purchases they are from the VIP list um so for example if we do like uh on your fifth purchase you're a VIP member then that means like after somebody makes their fourth purchase we can be like

yo you're one purchase away from getting like a free gift or something and being on our VIP list with exclusive information um so then it's a lot more it's a lot easier to get sales that way you can do that for like the third purchase as well whereas if you do like a total value spend of like $1,000 it's really it's a lot more difficult to predict that because somebody's at like $900 spent and you're like yo you're it's harder to say it's a little bit more cheap not like it's like sales ad to be

like you have to give us a hundred more doll dollars and we'll give you a gift rather than like you place another order and it's a little bit harder to predict the number like you can be you're so close to being a member and they are at like $950 spent of like the, so you think like maybe it's one purchase but then they buy just like a $20 item like a small one and then they don't make it and then they might get upset so um that's kind of what I recommend it's a good very

good idea to have like a simple VIP email flow to anybody who like joins the segment uh thanking them and give them some exclusive content and like a generous offer is always what I recommend um and it's smart to send a VIP email at least once a quarter uh with like an exclusive dealer offered you can send like one extra email per month just like with exclusive content at least once a quarter you can try to give these people a special offer so definition like a base definition this is what I like to do they

can receive Ino marketing and they placed an order at least five times over all time super simple you can do a little bit more fancy stuff you could say they placed an order at least five times and they've spent at least $500 at your store it's just a little bit harder to predict and um so I always prefer to do like five um but that is VIP customers now we have winback potential customers so this for sending like one extra email per month on top of your engaged list sends kind of kind of similar to

unengaged but unengaged is for email engagement win back is for past customers so this list is exclusive to people who have bought a certain period of time ago they haven't purchased recently the amount of time is going to vary based on like the store and the average buying period in between purchases like if you sell hot tubs probably have a couple years in between purchases typically if there is another purchase and so you might want to have a winback campaign to try to get people back like way later whereas like for a supplement brand where

you sell in like 30-day servings after like 30 days you want to have a winb back campaign so for this group you want to have a few flow emails to fire when they enter the segment to encourage these people to come back and make another purchase and it may be a good idea to later in the flow give them a discount if they haven't purchased yet something like a supplement where every 30 days it's like a 30-day trial then you might want to start your winback campaign like on day 45 like it's been hey you've

used up all your supplement like do you want to come back how did you like it and then send them a couple reminders to like try to get them back and then maybe send them a discount so so Bas definition it's definitely going to depend on your store and like what your numbers and average buying periods are but for this one it could be your win back period could be a period of like 60 days so after three months so say someone has achieve has can receive Emil marketing they place an order at least once

in the past 150 days they've placed order zero times in the last 90 days so that means their last order was between 90 and 150 days ago so we have this 60-day period here where they're win back eligible and whereas like after it gets to 150 days it's like okay they're not interested they maybe went with a competitor and they're more in a longer term winback flow but this one is like a buying period where we might we might want to send them a couple extra emails and Trigger them into a flow so this win

back potential they can't receive more marketing and they've placed order at least once in the last 150 days you could change this and they've placed order zero times in the last 90 days so that's win back potential now let's talk about the suppress list which is another sad one but this is for not sending any emails to so this is an email segment um that is used for people who aren't engaging with any of your emails and or their high-risk profiles that don't deserve to be sent emails because they'll just ruin our email reputation as

I discussed earlier so you should be looking at this list once a month and suppressing these profiles to save yourself on deliverability and then also cost on your clavo bill which charges you based on like your email profiles so base definition these are the people that you want to suppress uh someone has opened an emailed zero times in the past 180 days personally I suppress all these people um just to save costs or someone has bounced an email if anybody bounces an email I don't want to email you um or somebody has like marked an

email as spam at least once over all time um so this is the base list uh that I use and automatically we'll have this on a suppress list and then once a month we'll look at the suppress list and then just suppress right in clavio you can just click on the settings of the list or of the segment and mark them as suppressed so that's what I do um a little bit more advanced here we have an interested in X product or a category this for sending one to two extra emails per month if you

want on top of uh engag list sents this this is a list of people who have had any interest in a specific product or category in the store and this will depend store to store on like the different categories you want to set but it's a great way to track what the interests are in your store and then if you have any specific sales announcements or releases related to the items that you set in your segment then you can send that to this group anybody who is interested so you could do this by product or

category whatever you have in Shopify you could do both if you want um just depends on how you have organized thing things in Shopify so customize it uh in the segment definition to choose either product or category which I'll show you here in a second so this is the definition that we go for um this is for category example just change it to product rather than collection um so all you do is someone can receive email marketing they have viewed an item at least once where the category is whatever your category is at least once

or they've added an item to cart or someone has started checkout where collection is this item or they have placed an order uh where collection is this item so here's the base definition for a category not product for product you just want to change category and collection to product but you say someone can receive email marketing because this person is subscribed someone has viewed an item where the category is this at least once or they've added to cart where the category is that over all time or they've started checkout where that's their collection or someone

has placed an order where that's their collection so these are going to be a little bit different in Shopify little bit Advanced but I think you can figure it out because uh these clavio and added to cart metrics these are within clavio and Via clavio like um clavos I can't think of the word but how clavio connects to Shopify whereas these are native stop Shopify triggers start a checkout and placed order so they use collections whereas clavio uses categories so you'll be able to figure it out as long as you have everything organized in Shopify

just create the segment you'll be good so there's this make all the segments you want for all the products and categories you want and then we have like the X cross cell for whatever you want which you could send one to two extra emails per month on top of your engag list sends or you can just setup flows to take care of this for you so there's a list of people who have purchased an item or category in the store that you set um so if you have a common cross sale um you can create

the segment um to people who purchase one item so that you know this person has purchased this item now let's try to cross- sell them to this item um so you can do this again for both products or specific categories and you can customize the filter um to choose the product or category you want so definition for this category someone has can receive email marketing and someone has placed an order where the item is the specific item so say let's go back to the shoe example say I have white shoes say there's one pair of

white shoes in your store and you want to you're releasing you release like a white pair of socks and uh people often buy them together um then if I buy the White Shoes then I can be added to this segment to where you then can be like okay this person bought White Shoes let's try to sell them white socks then you can set like a cross cell flow where okay somebody entered this segment let's try to push them let's create an email email that sells them on socks and tell them specifically you bought these awesome

white shoes match them with white socks and so that's something you can do literally as simple as this someone can receive email marketing and they've placed an order at least once over all time where the collection equals whatever it is in this case it was protein you could also if you want to say it was protein and we are uh trying to cross sell them pre-workout and you don't want to send an email to anybody who's bought pre-workout before that's something you could do as well you just add another condition say someone has Play Store

at least once overall time where collections contain protein and then add an and so add another condition right here and say and so when has place an order zero times overall time where collections equals pre-workout and then send an email to anybody who open who joins this list set up a flow that says hey you bought protein you want to make the most out of your workout um by our pre-workout and that'll work really well so let's go over a bonus segmentation hack which I like to do uh received X email but didn't open so

this is going to be less of of a dynamic segment and more of like one that you do on a Case by case situation but we're set we're creating a segment for people who received an email but didn't open it um so it's a very useful segment trick that you can use to resend important emails to people who like didn't open your original email so say you have like an important email for like Black Friday or whatever and but someone could be busy at the time you sent the email and they just didn't have a

chance to look at it um if it's an important email you can just resend to anybody who didn't open it like one to two days later um in this segment in resending this use using this little trick will help you get the most out of your email so we often use this for product releases big sales or big announcements um just wait a day or two we got 60% opens on the initial email that means 40% of people didn't open okay let's take that 40% use the segment trick and resend the email to them with

like a different subject line and a different preview text so it doesn't look like we sent the same thing over and over again if they did see the first one uh but just didn't open so step one all you have to do is Click onto your specific email so I just clicked on I'm in campaigns I click on the campaign P this is like where the name of it would be you can see 42% opened um all we want to do is we want to grab this little code right here so this is the campaign

message ID uh this is what how clavio tracks the campaign so we just want to copy this that's all Step One is Click onto it and uh for the email that you want to resend and then copy the LA code in the URL step two we are actually creating the segment of people who received that email but didn't open it so all you want to do is create a segment with the following conditions someone has received email at least once over all time where message that's the little uh the metric thing inside of clavia that

you want to do where message equals and then paste your code um so that means someone received it and then you want to say someone has opened email zero times over all time where message equals paste that code so this is what it looks like in clavio received X email didn't open soone it's done received at least once overall time where message equals that code and then it's going to show up the name of the campaign and they've opened email zero times where message equals that code um that's all there is so now you have

the list of anybody who didn't open um then step three just duplicate the campaign and send to that segment you can duplicate it you can you could keep the same subject line in preview text or you could slightly change it I always recommend slightly changing it instant Revenue booster there so just an extra tip again do not get too carried away with your segments just cover the basics and do them well before going crazy with segmentation a lot of the intricate stuff here is it might help conversions a couple percent give you a couple extra

Revenue but at what cost it's like if you're distracting yourself from like the basics and really if you're trying to do all this crazy segmentation but you don't even have eight emails and you're abandoned cart flow what are you doing that's easy low hanging fruit if you're trying to do all this stuff and your popup for is pop-up form is only converting 3% what are you doing focus on that focus on the highest leverage stuff first and then move here so that's my last tip that is it for this one thank you for reading watching

glad you got some value hopefully you did join my free daily news newslet it's free you get daily email for 30 days uh where to find me that's all my stuff if you want um so yeah hope you hopefully you got value from this video let me know if there are any other guides that you want covered and this Doc is in the description and yeah I'll see you in the next one hello and in this video we are going over e-commerce email marketing copywriting that actually sells okay we're just going to get straight into

it into why this is important new Ecom brands are popping up every day your copy is how you differentiate from these new Drop Shipping Brands exploding on the scene and on top of this copy in 2024 is changing very rapidly the consumer's preferences are changing thanks to social media and Tik Tok and if you aren't able to stay up to date with what's changing your conversions are just going to stay low you're not going to be able to maintain profitability so it's important to stay up to date with what's changing in copy and how the

consumer's preferences are changing or else you'll be left in the dust here's some information on me if you care you probably don't I kind of just want to get into the juice of this video uh what's inside we're going to go over there are 39 examples so if you're anything like me I can't do anything unless I have examples to go off of so I always put a ton so there are 39 in here we're going to go over the 2024 copy problem the five most common email copy mistakes how to create skimmable copy which

is one of our pillars we're going over how to create clear and concise copy another one and then how to create engaging copy which is another one and then the secret sauce we're going to go over how to effectively use infographics with a ton of examples we're going to go over some chat gbt prompts for writing copy and then some live and then a live writing copy example for an email campaign so lots of juicy stuff we are going to go over I tried to focus on keeping this really concise to show you what your

copy should be so let's get into it the 2024 copy problem so we all know that good copy is important I don't need to lecture you on the importance of copywriting unique branded copy is what allows you to stand out in just an increasingly uh saturated Ecom Market great copy will engage inform and more importantly convert your audience now that seems easy in principle you can say that but copy in 2024 plus has an increasing difficult issue to overcome so just a quick question when was the last time you watched a movie without also scrolling

on your phone playing Candy Crush scrolling on Instagram for me admittedly I cannot think of the last time so this is proof that we have an attention span problem if you're anything like me I don't know I might just be weird but uh this is proof that we have an attention span problem we're so accustomed to our phone and quick dopamine so this is the issue that we have nobody's reading your copy you could have the best copy in the world but that means absolutely nothing if nobody is reading it if you can't even watch

a super entertaining TV show without looking at your phone I'd expect people to read your emails they're not reading their emails uh so spoiler alert so kind of like customers then vers now I've used this graphic before but kind of in the day people look forward to reading the morning newspaper and reading long articles and now people would rather lick the inside of a city bus uh when they have all these platforms giving them instant dopamine and they can just like scroll and Z go to one of these platforms and kind of get the dopamine

that they need so the average customer today is literally scared of reading it repulses them so Tik Tok Instagram and Snapchat get instant dopamine so how can you really blame them um the average time that you have with the customer's attention span has shrunk so that amount of time where you have their attention used to be maybe this now it's just shrinking shrinking shrinking maybe you had 5 to 10 seconds of attention like per email if somebody open an email the average time somebody would stay on would be like 5 to 10 and 20124 you

maybe have three like physically think about it like if somebody clicks on your email how often how quick are they looking at they click on it they scroll for a second and then they're like okay on to the next one so your ability to get somebody to convert convert over email is completely dependent on how fast and effectively you can get your point across literally that's it you only have a couple seconds so you have to make the most of it and email is unique also on top of that because nobody's sitting down to like

read their emails like it's social media people will literally carve out time of their day to sit on the couch and scroll social media um people are just opening their emails in quick bursts they're not sitting down to be like okay I'm going to sit and read all of my emails it's not what it is you're checking your email when you're in between tasks and you just open your email for a quick second like you go to the bathroom and on like your quick walk over you check some of your emails um you're waiting for

your kids Bagel to finish toasting you open you have a couple seconds so you open up your email you open a couple of them bottom line the clock is ticking you don't have a lot of time with the email so you only have a few few seconds of your customer's attention so that's why email is a little bit unique than like social media and that is the problem with the 202 for copyrighting kind of where we're at people don't have attention and so it's very hard to get your point across so that's going to influence

pretty much this whole entire document is that we only have so little time so we got to get our point across fast in there are different tactics for doing it so let's talk about the problem with most copy and a lot of things that people are doing so main thing is we want to have as little information and be as concise as possible so a lot of times there's just unnecessary information so a lot of the copy I see in emails is just fluff because you feel like you need to write more you feel like

you need to spill you feel like you need to fill space with words but you don't it's completely unnecessary for example when somebody joins a newsletter they opt in Via like a popup on your website they know that they're going to be getting exclusive access Insight sneak peeks and Community da d d da so there's no need to waste space telling them about it when that space is just going to scare people if they see a bunch of Texs it's going to scare people um instead Focus your time on actually useful information so on when

somebody joins an email list don't tell them you're now getting exclusive offers they know that give them unique selling propositions social proof stuff that's actually worth its while um literally every set every sentence you add to your copy you need to ask yourself does this push the customer closer to a sale so this example on a welcome email just some copy of a text-based email this is all wasted space all that really matters well first of all the first name didn't even go in but this is just a welcome you want we thrill to have

you on board d d this is all wasted space at blank we're all about elevating your Driving Experience One mod at a time maybe you could keep that but here's what you get access to exclusive offers expert insides product sneak peeks Community protection all of this hides the discount code the 10% off discount code which is right below this that's all that people are there for that's literally all people are there for so this is all wasted space and it's increasing churn it's bearing the discount and having people kind of like second guess themselves from

an impulse purchase so lot of stuff is unnecessary information again a lot of people will say like you can never let your customers like don't let your customers assume things always act like they know nothing but I disagree in some ways you really it's it's wasted space and I've seen countless times that this just hurts conversions and you can assume at times that your customer knows these things stuff that's implied um so you don't need to include all this wasted space so that goes for any type of campaign welcome welcome flow abandoned emails all that

you're just wasting space kind of along those lines is you're too long so too long of an email too much copy just increases turn the more you have the more likely somebody is to bounce off um even if you have helpful email helpful info in all your copy if it's too long just nobody's going to read it they're not going to want to read any of it so the shorter your copy is the more likely someone will take the time to read it so if you're a person you're just getting up to go to the

bathroom you have like 10 seconds while you walk into the bathroom you open this email and you see all this text you're going to be like G I'll save this for later like I don't have time to look at this right now whereas if it was literally just this top graphic and then these icons person would be much more likely to like look at it and take it in for a second be like H might as well click and go to the site and then boom you convert so this is too much copy look at

all this going on here this is awesome information like I read this really good info but you're just trying to do too much and you're scaring the customer off these like literally every single paragraph of this could be its own email so just way too much copy you really just want to really simplify things down or else you're just going to scare people off and that is the last thing we want so in reality this email probably should have been this this and this or get rid of these and just do this and like half

of this um if you do too much you'll scare people too long just unnecessary too many points so that kind of plays into that prior point if you try to do too much people won't understand it so the customer is very easy to go overwhelmed if you try to tell the customer five different takeaways they won't remember any of them it's because each takeaway is getting 20% of their attention whereas if you just try to prove one thing and one takeaway it is much more likely for the customer to remember it because that one thing

has 100% of their attention rather than it being div divided 20% to each and then they forget none of them so this below example email is like great great information but there are like way too many benefits to the point that the customer may not remember anything about this meter they might not remember anything so it seems counterproductive to leave out benefits but we found it to increase conversions you can create emails one at a time focusing on one benefit at a time so look at this meter you get perfect results no strings attached durable

construction cook estimator cook graphs cooking alerts multi- cook view all this stuff it's and then meter 2 plus meter meter block like there's just so much that the customer is just like overwhelmed like oh my goodness instead you could create this whole email just about for example um cook estimator no for a fact whenever it's time for like your meat when whenever your meat is done you make a whole email about what graphs look like with the meter and how that's beneficial to you you can do the same thing for cooking alerts like it's you're

just giving people so many things they're if you throw all this at them they're probably going to forget literally everything and just think okay it's just like a really cool meter rather than if you send these one at a time and just focus on cook estimator where you have an estimate somebody can look at the email and be like oh it has an estimator feature that's cool instead you're diluting the value of all of this and that's not what you want so lots of good information but too much for an email and then kind of

obvious but boring nobody wants to buy from a lame brand they want to buy from Brands they like that's the number one reason why people would buy from you if you're a brand that they like if your copy is lame isn't giving them dopamine that's very important they won't come back so include powerful words puns humor and information that is useful so this is like an example of kind of a lame email it's just like the ultimate Sun shirt maximum coverage and comfort in a lightweight performance fabric like that's like maybe spice this up a

little bit yes they're a corporate type brand the finest cotton teas on earth like how like how are they the finest cotton teas on Earth cool comfort for trail in town that's a little bit better but it's kind of just like lame you could do like Suns out something I use more power words let just invoke emotion rather than saying the finest cotton teas on earth like you could say premium cotton te's made out of 100% I don't know like that would just be a lot better and it's not going to give people dopamine you're

just going to bore people you can't bore people into a purchase famous David oie said that and then no value so that is another mistake I see quite often your email needs to provide value in some way such as an exclusive offer useful information engaging stories or like your product being the value and if you don't have some sort of like clear value proposition you're going to fail to capture and retain interest so the below copy doesn't explain the value of having travel siiz products making it unclear what the value proposition is of this email

so this is just the header section it just says elevate your journey indulge in Darin's travel bag skincare Essentials then shop travel sizes like where's the value there's no value to the person to click this email or to buy you're just saying travel bag skin care why don't you say like uh travel light um reduce the amount you carry in your bag by like 50% something like that where it can show somebody what they're getting elevate your journey is a little bit but it's very vague you you want to say like save space on your

journey or um reduce reduce what you're bringing in your bag um have never get stopped in the airport security again these are below like Airline restriction for liquid something like like that where you're giving value or you're at least educating them on what they're getting it doesn't necessarily have to be the benefit of a product but like part of what they're getting so that's one thing that you want to make sure it is if you are doing a very straightforward email give value in terms of like having an offer of some sort or useful information

stories something that is going to give them something so that is the mistake now we're going to get to some core email copy principles that kind of turn these mistakes around and how you can make them into like a positive so these are the core email copy principles we want to follow s c ski is I guess what it is but I couldn't find a cool acronym these were just like too good like I need these are the best ways to describe them skimmable the ease at which someone can briefly skim your email it's probably

the best uh clear and concise one takeaway per email clear um and then engaging the entertainment of the content that you are sending so pretty straightforward there skimmable and clear and concise are pretty similar but they have different things that you want to do so skimmable clear and concise engaging let's get to skimmable time is money customers not sitting down every morning reading their emails in depth like they would the morning paper we only have a couple seconds of our customers attention if people can't skim your email they simply aren't going to bother reading it

so optimize for the skim not for the read don't make your emails thinking that they're going to read it make your emails thinking that they're going to skim it that's a simple shift in your brain that you can make to make your copy a lot better so to make make things skimmable one thing you want to do is avoid blocks of text whenever you can blocks of text scare people off they hate it it is their Kryptonite um it's also just very difficult for your eyes to make it out and process blocks of text rather

than highlighting different sections and making it clearly laid out so if people see blocks of text they're just going to skip pass it or they'll just read like the first couple words um so try to shorten your copy as much as you can to avoid blocks of text or split up your text with like line breaks or different sections so here's like an example instead of doing just a big block of five ways nature supports your help health spends and has exposure like nobody would read that but now when you give five points and you

list them out for people they're much more likely to skim it and then you can also see like this is bold so someone can go one by one reduces stress improve mood improve attention and it's just super easy for somebody to skim and they can get these points and then another example here where we're kind of in sections here and it has sub uh subheaders but different sections mixes it up rather than saying you have all this in one simple line it's much easier for somebody to just like skim through this and see the picture

and kind of quick uh breakdown of the copy and it makes a lot of sense so avoid blocks of text use LINE breaks and labels and splits whenever you can and then on top of that we want to bold our main points so this is going to be really huge for your eyes being able to skim it so most your audience just won't read any of your copy but they will will read your bolded main points as they're skimming your email your eyes have no choice but to just like follow main quick uh bolded points

so use the body copy to support your main points for anybody who wants to read further but actually build them so notice what I've done with this guide so we have just our main points just in bold where somebody just the main points are headlines used to allow readers to get the full picture then the body copy like this is just further justification and proof so if you just saw bold main points you just saw AV void blocks of text you would get what I saying this is just furthering the um justification so that's what

we want to do so here's a great example somebody can look at this accept the seasons of Life relationships are rarely 50/50 th striving for your goals is underrated uh striving for your goals is underrated and remember you always have choices and then if they want more info they can read this and get further justification but they can just look at this and skim it and be like okay cool so that's perfect and then also right here we have this comparison chart so we have headlines here where somebody can look at empty monthly versus daily

oh man that seems like a lot of work manual start versus intelligence cycles that sounds awesome and if you want further justification then you get then you get it under here um so same sort of thing how effective do you think this would have been if they removed these sub headlines probably not at all I don't think anybody would really be reading these just super quick super easy for the brain to for the eyes to skim and understand so that's skimmable literally the main things that you want to do to make it skimmable that's really

all you need is avoid blocks of text and then bold your main points it's all you need so that somebody can skim it and understand your email in under three seconds now we want to get to clear and concise which is the next aspect of copy and creating good copy and so the customers IQ drops by about 50% the second that they open their email inbox cuz they're in zombie brain mode if you have 100 IQ for some reason whenever you open the email your IQ drops to about 50 it's just it's how it works

if we aren't clear about what we're giving the customer they simply just will not understand and if we aren't concise they won't bother giving you the time so clear and concise we want to be clear about what we're giving them and we want to be concise about it so the main thing short and sweet if we want things to be clear and concise keep the email short and sweet the shorter the better we really only have a few seconds of their attention we have to make good use of it your your email ideally shouldn't be

longer than one to two Scrolls so if you have your phone you scroll that's one and then two you shouldn't be any longer than that so look at these examples here like by seed this is the whole entire email it's that simple headline graphic and then just a quick Bridge section of body copy notice how they also have bolded sub headline so somebody can quickly see the benefits that are beyond the gut digestive health health gut barrier integrity and then immune function amazing super quick super simple and then they have supporting body copy for anybody

who wants to read that amazing and then also Dr Squatch we're texting you for only one thing we want to be in your shower just being honest awesome that's going to be in the next uh this is engaging it's going to be the next point but look at how simple short and sweet this email is simple header section and then Bridge section with a little bit more info short and sweet no need to scroll get the point across nice and the next one which is those are great examples but we have one takeaway per email

so when you can try to make your email about one specific thing and ask yourself is this is there one thing that the that is clear that the customer can take away from this emo so the odds of having the customer remember one takeaway is very very high compared to the odds of them taking away three plus takeaways because they have short IQ if you try to give them so much they're just going to forget none of them so the more concise the better so here's a good example this whole email is just about enhancing

the benefits of caffeine magic mind they sell it's a productivity thing this whole email is just about magic mind helps enhance the benefits of caffeine so helps you get more out of your caffeine so that's all this copy is about that's all this short email is it's under two Scrolls it's just a simple there's they're not saying it enhances the benefits of caffine and it improves your focus and it's awesome for your gut and it does this no because at that point they forget they're just drilling home this one specific thing amazing same as this

email from hims maximizing hair growth potential super simple email they're all just talking about tackle hair loss and help with growth potential that's it that's all this email is and so it's amazing um there's nothing crazy they talk a little bit about the process here but they're just saying that you get more out of your um you can get more grow more hair so just focus on one specific thing make it your headline and have your copy only support that headline so those are the two main things for creating clear and concise emails we want

to be short and sweet and then focus on one key takeaway that's it then that brings us to the last pillar which is engaging make your copy engaging so the customer just craving dopamine our brains need it so we need to give it to them our emails need to be engaging enough to trigger dopamine in their brain that's going to lead to a positive association with our brand that is going to result in future op and sales so you'll notice that the content of your emails is actually to affect your open rates and click rates

the most because if you have good content triggers dopamine people come back so why should somebody be on your email and get dopamine rather than just go into social media where it's easy so we need to give them that so the number one thing that you want to do is Punchy so a Punchy email is short but full of power if you don't know the word Punchy it's just like short concise but it has a ton of power and it packs a punch the copy is going to evoke emotion and the information is very dense

so just like packs a punch the below examples do a great job at injecting information to very small uh amounts of space and they're just powerful they're Punchy so this one says don't just buy invest in yours that's powerful very powerful because it's a probiotic so give yourself billions of gifts every day now 50% off because of the micro their 53 billion uh micro bacteria in there whatever the bacteria is um but you can see this was before like Black Friday as you shop the digital the physical and digital aisles reminder to CH products that

serve you your body and Earth um you gain the whole body benefits all that so super short and Punchy you get a lot of information across and then even down here it says you will spend 92 days or 2200 hours of your life on the toilet do you want to make that time feel smoother amazing amazing Punchy you're getting your point across you're putting a bunch of information on you're putting information on how many how much time you spend on the toilet putting information on the benefits of the product which is they serve you and

your body body and the Earth they contain this many things uh you get whole body benefits like it's just it's punchy has a lot of information but it has one clear point where it's just like this makes your poop better and so amazing email Punchy Punchy Punchy now this one as well this is Punchy there's a lot of information that's just packed into tight spaces but around one point of our stuff is healthy so sugary okay we'll spill the milk that right there is engaging it's punchy sugary cereal is delicious for many reasons added sugars

empty carbs and more that's why we recreated your childhood favorites tastes just as good but with ingredients we're proud of packed with protein to 14 pursuing helps you power through the day with less Cravings like this is just Punchy has a lot of information it's powerful it's not just basic um like 100% gluten-free that's right no Corner wheat around here there's just it's punchy it has a little bit of life into it it invokes emotion and gives information that's dense so we want to make sure that our copy is Punchy and also Al informational that's

one thing that you want to make sure you have because at the end of the day that's all you can give everything else is fluff if it's not information it's fluff people love to learn and they want to be able to be educated in the decision of the purchase they want to make an educated decision so if you can give facts people are going to engage with your emails more often rather than just giving all this fluff and be like we only use the highest quality ingredients no actually tell them over the ingredient and inform

them of it so if someone learned something something every single time you opened your email you'd be in a good place so here's like an example heard about Golden rot look at how educational this copy is it's just about this specific uh product or this specific um ingredient in the product known for centuries and colder uh has a lot of information where you can learn so one clear takeaway golden rot is good for you and it's in this product here's another example um informational five ways that nature supports mental health super informational it has um

20 to 30 minutes it has stats it has all this stuff so super informational people can learn from your email that's amazing entertaining so the bar has really been raised in terms of triggering dopamine for users thanks a lot Tik talk so us as email marketers we have to work a lot harder to get dopamine to be triggered so we want to use things like jokes puns puzzles different Graphics to spice up our copy cuz the worst thing you can do is be repetitive cuzz it's not going to trigger dopamine people get dopamine from new

so you need to get experimental so this is something where it's like funny that it's going to be entertaining how to last longer last longer shower harder have more fun it's like a boner pill for your soap so that's very entertaining copy and so tips to last longer that definitely gets a lot of people's attention um before during and after like it's it's hilarious it's funny it's right up Dr squatch's alley I'm sure this got dopamine for for everybody who looked at it then you can have things like puzzles and Graphics like this in this

example where it is a flowchart so yes this is a longer email but that's kind of the purpose of it so I don't mind it because it's like a flowchart that's very entertaining follow the prompts do you have a job yes or no say yes need to carry much stuff yes I do then I go down here how far do I carry my stuff it's not too far uh do you even leave the house yes then boom I have this back and so that's entertaining that's fun mix things up so that's another way to make

your copy engaging which is this principle we've been talking about so to have engaging copy you want it to be entertaining you want it to be informational and you want it to be Punchy that's how you create engaging um copy so now let's get to the secret sauce so we've gone through like principles how to make things like in general but let's get to the secret sauce which I don't hear anybody talk about with copyrighting that I think is literally the number one ability I would rather have the ability to make infographics over copy because

infographics are the secret sauce they check all of the core email copy principles that we just went over make something skimmable make it clear and concise make it engaging infographics clear and check all of those boxes they really are the secret sawu so let's go through some different types of infographics that you can use and apply to your email copy and I consider this copy because you're mapping it out for the designer so first one that's super easy checklists they're just a more creative and engaging way to show your benefits in much better than like

boring blocks of copy um so there are lots of different ways you can do checklists here are just like a couple of examples uh you have this here um where you have you're just listing everything out and putting checks and then you can have the designer kind of take it from there on how do they want to show it so these are kind of laid out the same but the designer took it two different ways where they had this clear check versus this where it's just this is why we're good nutritious Pantry Pantry Staples snacks

from trusted Brands shop by 70 plus diet and then this has like all the benefits so checklist really good way just to spice things up um rather than just blocks of copy um definitely and the designer can take this a lot of ways so next we have icon graphics people love icons it's funny people love icons and they love Graphics so they're just an easy way for the brain to like skim through and just understand the benefits of your product so like here are a couple examples like this one ton of different uh icons here

um where somebody can like quickly look at them and it's just like an engaging way rather than listing it out you're putting you're pointing it to the product you're showing your product and you're showing um what you have so like vegan easy way for your brain to know like associate these things with your product so align through this like a gluten-free person will probably see this and know exactly what it means without even need needing to read this same as like soy free or GMO people uh vegans um it's super easy to see that same

sort of thing here um improved melting point new cashew butter it's just a more fun way to show things and people just love them people just love icons um so icon Graphics are another that you can use feature diagrams so kind of similar but you're not using icons you're just pointing to things and so people need visualization to clearly see what they're getting from your product so make it easy for them so like for this example they're showing large glossy violin shaped leaves cuz maybe some people had a question of what comes with the product

you actually get like the planter option the planter yes you get the planter you get an upright trunk I hope you would if you had a plant but it's just it brings your images to life a little bit and really points things out for the customer and like this for example um you have these could have easily been like a checklist too but you're just mixing things up and bringing some life into your uh images so that people can engage with them and get kind of a different view of everything so future diagrams are another

great way to do that next we have timelines so map out the customer journey of one of your products so that they're clear on when they will see results you can also use timelines just like showcase history of your product or anything like that it's like here's an example after somebody uses your product month one month two month three boosts your immune system and energy replenishes your nutrient levels whatever it is you may start to relief feel relief from joint and muscle soreness and then month two month three really great way to map things out

for a customer you can even show you can put this in like a post purchase flow that's going to be very strong for you and like email to if you want to show like the history of something um history of your Brands like 2018 we opened up 2019 it was uh we sold our F first online stuff like that that you can use for like a welcome flow or some sort of fun campaign timelines are a great way to like show uh specific information kind of similar to checklists we have numbered lists just a simple

and easy way to display information it's more engaging than boxes than blocks of copy so example one casley helps the planet by rather than using check marks we're using numbers which are another just great way for the brain to differentiate and remember things so just listing these out on numbers super clean same sort of thing here you give the number and then the headline this probably could have been a checklist as well but nope it's just numbers people love numbers it's easy if you say top four things top five things it's really easy for somebody

to get it and understand and then we have comparison charts so just the human brain as well with numbers people love to compare things when they're looking at you versus competitors they're comparing when they're making decisions they're comparing so the easiest way for people to differentiate is through this comparison so we want to lay it out very clearly for them so things like us versus them if you're not being too too clear and just like bashing people I think it's it works really well so like Dr Squatch nourishing oils and extracts they could just have

done a checklist but they showed things here just to really differentiate thems and subconsciously just go that way um in the person's brain that they're like reputable same sort of thing here which we referenced earlier um giving information in a check uh Us Versus Them way showing exactly what they do versus what we do comparison charts are awesome then we have tables so just spreading out info into different sections is also easier for the brain to just follow follow and comprehend so something like this this is like probably my favorite like infographic I've seen in

an email you can see like the blend of the different product what active ingredients are in them and then the effects of them so people who aren't sure what they want what product they want they can see this and the different amounts so that's amazing show things in a table it's also something you could do here here's the breakdown reviews average rating five star reviews customer satisfaction upgrade regrettab2 you can show like before and afters like stats tables like this can really bring things to life and help people differentiate between stuff then we have flowcharts

which we touched on a little bit ago these are just very creative and take a little bit more work um but they just demonstrate the use cases of your different products rather than saying you can use our product um to carry a lot of stuff or little stuff use a flowchart and it's going to bring your email to life so I'm looking for this like this is so easy where somebody you could done you could have just listed these out this is good for dehydrated hydrated skin this is good for moisture barrier support this is

good for gentle protection you could have just listed those out but no they did a flowchart much more engaging and brings your email to life a lot more graphs graphs are a great way to not just list out simple statistics but to visualize it with the graph so you can see like this example here you're showing just like the ours a lot higher versus like theirs um same sort of thing here where you can really visualize things for the customer and help them just take something away super easy to skim and it makes you look

a lot more official which always is going to help so those were the main infographics use those I like to have at least one inside of my emails so let's actually get into how do you write copy cuz I'm sure you're thinking all of this stuff is cool but how do I actually do it how do I map this out do I I just use do I just do I design the email and then write the copy like what do I do I'm going to lay it out real simple for you I've done thousands of

emails at this point is the best way just outline it in Google Docs as clear as possible like this and then let the designer take it from there so map out your email on a Google doc following the template of like another email so that's one thing that I'm going to say as well always have a template that you're going off of so if you want to like write email copy and you want to do a float chart go off an example and say like headline here and then flowchart here like always go off of

an example email super it's just going to help you map things out physically um and this is going in rather than just like listing the copy um we would like to map everything out with the spacing because a lot of people write copy where they just say headline this sub headline this copy this but that you don't really have much control you could have the copy being up at the top rather than like you wanting at the bottom doing it like this gives you more control and you have have more of a say in like

the conversion based aspect of things so like here's an example you can see like headline um sub headline can we get a simple hero section that shows this on a gif so you can see here mapping it out for the designer shop now like this is obviously the hero section um I want to try a new style of graphic so this is the table um and then fan favorites just laid out clearly for the designer to take it you have a lot more say here so here's this and then shop now so we know that

this is the hero section bullet point design like this um just mapped out like this clear here's this information image of product shop now super super super laid out and simple just do it in a Google doc and then it's a lot easier for you to take it from there so now let's go over the chat gbt prompt for writing copy so always better to write it yourself but it's very helpful to also have a chat GPT to kind of like give you a starting point I'm the type of person where I love starting points

you give me a starting point then I can take it from there if I'm looking at a blank screen and I'm like oh gosh where do I start takes me way way longer so I like to always have a chat gbt prompt so this is what I use and what I train my team members to use so essentially we need to Prime step one is to Prime the chat gbt and then step two is to give it the specific email that we want so priming it is all about the brand and the product so we

say I'm going to give you a bunch of background information on my Ecom brand I want you to process the information so I can later ask you you to write email marketing copy for me so you say this can take a long time for you to fill out but the awesome part is is chat gbt will store this for you so you only tell it once and then it'll remember it as long you as you use the same window so you say my e-commerce brand is this and we sell these types of products our mission

and our goal is to do XYZ thing our brand is unique because these are unique selling propositions our products are unique because of this my customer is ages XYZ with this demographic they enjoy just really go into depth the more in depth you are the better in the customer for brand voice this is what they prefer um so talk about how you want to sound uh their goals and aspirations um what the customer goals and aspirations are the main points and they're unique because this and then you just ask are you ready to write copy

based on the topics I give you click enterway for a response if you have a newer chat gbt just copy and paste your website to it and ALS and just say hey use this as well um that's going to be very good um it can just go to your site and recognize you from there so then step two we just say we are creating a graphic based email campaign with minimal copy to send to our customers the topic is about this give it as much information as you can about the topic and what the copy

is what the unique selling points are whatever it is and then you just say using this information I gave you on the brand and the customer I want you to write me a quick and Punchy headline notice how I said Punchy jat gbt knows this knows what it is then you say then I want you to write a slight longer sub headline which goes into two three sentences of body copy which leads to a shop now call to action so that's what I always start out with and it gives you a really good place to

start out on and then you can build from there that usually gets you your hero section and maybe your Bridge section and then you can build on from that and be like I feel like testimonials would fit here and then you can do that on your own pull testimonials um then ask chat gbt whatever you want from there I find it really helpful and it's a great way to get going and this can write this takes you like 90% of the way you just need edit from there make it sound less chat gbt so now

we are going to write copy live I'm just going to do a gym shark email for example and use the chat gbt uh prompt and do it live for you and yeah hopefully it's helpful Al righty so all we are going to do is we are going to follow my steps that I outlined on how to create an email so first we need to find like an outline that we want to go off of and then we need to use the chat gbt prompt and then we need to just go from there and creating our

email adding anything else that we need so we're going to be doing gym shark I'm just going to go off of I'm going to search reallygood ems.com you can use mill.com anything else we're just going to try to find an email that we like um and create a concept out of it this is something that could be good um we could do like a mix and match type email say like this is the last second email that they asked for us to do um let me find one that I like and then I will get

back to you okay so I found this email by um Theon Thea body and so I think that this is a good one that we can do for gym shark and so we can literally outline our email exactly as this so it looks like we have a headline then we have some body copy and then we have a sub headline here and then we have specific product Collections and a little bit of information about them so we're going to use this as an outline one thing that I probably want to do is put a shop

now button just just like at the top and go to the best sellers page just cuz these buttons are a little bit too low it's always good to have a button at the top of your email so first thing we're going to do is map this [Music] all righty so here we go rather than use their footer they have which is like a little bit different for what's going on um I just kept it like this so awesome look at this we have a super clear email for the designer um that they can map out

now we just kind of need to fill in the copy all righty so I'm in chat gbt here I'm just copy and pasting this prompt that I gave you excuse use my grammarly um and now I just need to fill out information about gym shark um and then yeah uh for the purpose of saving time I will do this myself all righty so I just finished up with the prompt I just told them hey this is my brand it's called gym shark we sell high quality gym apparel the mission and goal I just pulled this

from their website doesn't need to make grammatical sense completely chat gbt will understand our Brand's unique because same sort of thing our products are unique because this reason this is our ideal customer for the brand voice they prefer conversational motivational more of like a friendly coach who wants to see them succeed so this is why we proofread uh who wants to see them succeed and isn't afraid to give a bit of tough tough love the goals and aspirations are to progress in the gym every day and become the best version of themselves and they're unique

because the gym is a way of life for them so are you ready to write copy I'm going to give them that also here is the website for more information I'm also going to give it the website okay now we have the second part of the prompt which I'm going to take here just copy and paste Okay cool so we are creating a graphic based email campaign with minimal copy to send to our customers the topic is about um our best sellers and how they are the the MVP oops VP for you in the gym

um they will help you feel comfortable and be your personal records using the information I gave you on the Brandon customer I want you to write me a quick and Punchy headline about the topic then I want you to write a slightly longer sub headline which goes into 2 to 3 seconds of copy leading to a shop now so we're going to say I then I want you to write slightly longer sub headline um so we can remove that and say then I want you to write two to three sentences of copy leading to a

shop now called to action perfect now let's see what it gives us and then we can adjust from there meet your MVPs jym shark's best sellers crush your goals and set new personal records with our top selling gear uh it's a little bit can you like let's look at this example who's your recovery MVP are competing for the All-Star bot you're the game decider let's say can you make it a bit more unique Unleash Your Potential elevate your workout with our top picks crafted to be your ultimate gem allies these best sellers combine Cutting Edge

and the nation ready to transform your training um maybe we can say something like can you make the headline more conversational what if we said that ready to meet your gym MVPs give give me more options for headlines I think I think ready to meet your gym MVPs is good um or we could say something like um your new go to for um your new goto for PR [Music] day so PR day is personal record day um so that's just when people are going for their personal record lifts I think gym goers will get it

and then we can have body copy around that so um I'm going to say my headline is PR day is personal right record day where where gy goers try to break their heaviest lift record can you write me two to three sentences of body copy now let's do that I kind of like this it's actually like really good um so you see how you kind of like adjust as you go um and yeah you kind of just adjust as you go and modify sometimes you go a different direction but like I did there decided to

go kind of a completely different direction but it's still like best sellers so we're going to go here PR day smash your personal records with gear that's designed to support your every move our best sellers provide the perfect plan of comfort information making your PR day your best day ready to redefine your limit awesome now we'll say now we need a sub headline give me a me a sub headline for this email to go over the best sellers give me options it's a bit corny it's a bit too much PR day dominance is kind of

good kind of like that unleash PR day dominance H I feel like that would be too much but I do like this say something like that and product image then product title so we just need products so this would be the point where you just like choose your products so you could say um I can just find some products here and then fill you guys in afterwards all righty so I added these products the everywhere rib tank the Spartan t-shirt adap Safari tight shorts minimal sports bra SATs and wraps t-shirt then a rival 5-in shorts

now we just need to add product info which is going to be pretty easy so we can just do quick little blurbs about them so this this is the first one we could say um minimal we could say something like minimal and smooth perfect for arm day something like that here is the Spartan t-shirt um so we could say break records with a bit more swag say something like that the adapt Safari type shorts uh we could say um we could say let me pull them up let's go to description could say hi high highwaisted

and ready to make ready to show off a glute pump we have minimal sports bra we could say like comfortable and light to keep you you at your best then sets and Reps t-shirt um there another graphic T yeah same sort of thing yeah so for this we could do same sort of thing where it's a bit um perfect pump cover for before you let the guns out then a rival 5 in shorts a classic that can be worn every day of the week perfect and that is the email just shop all products at the

bottom footer now everything is mapped out we have a clear vision of what it is um let's just review it your new go-to for PR day smash personal records with gear that's designed to support your every moves our best sellers provide the Perfect Blend of comfort and Innovation making PR day your best day ready to redefine your limits PR day dominance awaits and some more supporting copy here Perfect all righty so we just got through the live copy example and that does it thank you so much for watching or reading I hope you got some

value make sure to join my free daily newsletter you can sign up in the description uh there is a free 75-page document when you sign up there's way to find me if you want it and thank you so much I hope you got value and again let me know if there are any emails you want covered and yeah I will see you in the next one by the end of this video you're going to know how to make your customers click their screen so hard to open your emails that they crack their phone screen I'm

not liable for if that happens and I'm not paying for any phone screens but you get the point this is $20 million subject line in preview text training I've generated $20 million from emails with subject lines and preview texts in this video we're going to be going over a breakdown some good Frameworks for writing subject lines and preview texts that people want we're going to be going over a couple of live examples of me writing subject lines and preview texts for some emails then also we're going to be reviewing some live in my inbox so

you can get kind of like my mental frame when I'm writing subject clients and preview texts on average we get about 50 to 60% opens across all of our clients to our engage list so let us get straight into it so I talked about out open rates there but this is my not so bold take some think it's bold everybody thinks it's bold but your subject line preview text should not matter for your open rates in my opinion they do not matter at all because your content in your email should be so good and your

Cadence should be so consistent that customers are just conditioned to open every email no matter what the goal is to get people to open your emails based off your sender name it's just like with YouTube videos maybe you watch on my YouTube videos it doesn't matter what I put as the title some people are going to watch my video just because they see Max Stant now that's I'm just there might not be anybody who does that but you get the point it's we want it off of the sender name Kim Kardashian drops I don't know

a clothing product no matter what people are going to get it so that's kind of the same concept your content is so good you're sending such good stuff then people won't care what you're saying you could literally have a blank email no subject line no preview text but it says from your brand and people should still open that's what you need to understand and your Cadence should be so consistent as well to where people expect you multiple times a week you're sending emails they expect you and they just know I'm going to be opening these

emails just like with reading the newspaper with people back in the day um so that's kind of my thought process there why op shouldn't matter should just be your content is so good that you send an email somebody opens it and they're like oh wow this is kind of cool and next time they see your email they associate that and so they open your email so the real purpose of subject lines and preview texts is literally just sales that is all we want with email marketing is we want more sales um so different subject lines

and preview texts this is what we need to understand subject lines and preview texts will change the frame of your email and prime the customer for sales in different ways like the psychological just like the frame at which they're going at it like whether they're going into your email with a buying mood or they're going at it in like a curious mood um those will have different sale effects and so that's all it is it's just the frame at which your email is being viewed at so we've literally had some subject lines of preview text

generate three times more sales than others with the same email copy and the same design in the email but stupid subject lines and preview text just change the sales that much so test your subject lines based off Revenue if you're setting up sales in clavio have the winner be chosen off Revenue not actually opens you can see here in this example look at this open rate 68% but this open rate is 69% Haha but the everything about this emao was the same except for the subject line look at the place order rate 11.6% and 3.8%

it's pretty nuts it's pretty nuts it's just off and look at how many more clicks 14% clicks versus 6.8% clicks just changed the frame of the email the frame was Chang from like more of like a gentle frame where it's like hey did you did you mean to do this rather than just like this is ready for you just like check it out and just like buy it um and so that in this specific instance of like an abandoned cart email that changed the frame of the email so much more and so that's how much

of a difference it made again same email so that's the subject line and preview text that's what you need to understand about it so when we're talking about putting together our subject lines and preview texts uh think about your subject line as your headline and the preview text is your sub headline that simple um you don't want to give away all your info in the subject line in preview texts that's that's another thing so with a typical headline you're giving everybody the whole synapsis of everything in like the document that you're about to give them

but in the case of subject lines and preview texts you don't want to do that because you don't want to tell them everything about the email because then they don't need to open it and so you want to give them a hint give them like a little little Peak ski um but in order for them to like actually know about the email and the value in it they have to open it you want to just like you you just want to get them curious and get like open a loop in their mind where it's like

now I have to find that out it's just like when you think when like a song is stuck in your head but like you can't remember the name of it or something you can't remember the name of something or of like a movie you can't think of the name of a movie and it's just an open loop and it bothers you all day that's essentially what we want to do we want to open a loop in someone's head where the only way they can close that Loop is they open the email and so that's like

the goal of what we're doing so here's like a simple subject line framework that makes your emails subject lines look clean makes them curious and it's follows all best practices so this is my framework that I typically like to use um two to five words in length nothing more you don't want people ble to be reading sentences you want to be able to they're scrolling Instagram they get your Gmail notification if there's a lot of words the person's just going to instantly swipe out cuz they're worried about watching cat videos on Instagram we want to

just make it quick to where they can see something super easy and so title case just makes things look more official and I found that it has a positive effect on open rates so I like to use title case just like this sentence um and you want to build curiosity with it kind of like I said earlier we want to build curiosity like what are they talking about and then you don't want to do this every time time but end with one to two emojis I find that like one emoji to go along with it

really helps as well but you don't want to go overboard where every single email you have an emoji um but you get the point so like some examples a taste of sunshine what does that mean what is like a taste of sunshine that that brings like an emotional appeal and so you're like wondering like okay I got to click this um it's Capital case it's two to five words it's four words myth period busted imoji works really good for getting opens because it just builds curiosity um so myth bsed now you're like Oh shoot what

myth like what did I what am I missing out here um something like they're finally here so it's like you're building anticipation then you're like what is here and then you have obviously this Emoji um it's literally this easy what's this easy and then like the laughing face this is kind of like a cocky laugh and so the person's like it's literally this easy what am I doing what am I making so hard and so these are good examples um B just following all these principles so uh two to five words is always good Capital

case um build some curiosity and get an emoji or two in there when you can now let's talk about preview texts so don't overthink the preview texts it's just you want to build off the subject line in some way so here's a framework that I like to use that feeds off of the subject line so I like to use like one sentence long or you can make it like quick but I found that like smaller subject lines they should look a little awkward I like to have like two words in the subject line and then

the preview text is longer than that like five words and so it's like a simple hierarchy when somebody is viewing your email um so I like to do regular capitalization the subject line is title caps preview text we just want to do just regular um we want to add support to the subject line kind of tickle their interest a little bit more and then I just like massive for me is ending with dot dot dot it's optional you don't want to do it for everyone but for some reason that just really opens Loops in people's

heads and it gets them curious so um something like this wasn't supposed to be made but now it's a bestseller you're like oh holy cow and so um that would go with like a taste of sunshine this wasn't supposed to be made but now it's a bestseller like oh wow um so that goes together um something like this where it's a full sentence it's available but the last drop sold out in 24 hours dot dot dot makes you curious that goes with this or I guess maybe not they're finally here maybe it could go with

that um no one yeah so that I think these are probably switch it's available but the last drop sold out in 24 hours I'd say probably that would work well for like they're finally here like for some sort of restock um something like if you want the cold hard facts we got them dot dot dot that could go with like mythbusted so it would be mythbusted if you want the cold hard facts we got them um and then no one is talking about this but it will make you more money that's another thing so it's

literally this easy it's so easy and nobody's talking about it but it's going to make me money dot dot dot like that builds a lot of curiosity and so uh that's a simple preview text framework and again don't overthink it the content of your email and the driving ideas should be what's driving opens and clicks we just want to use this to change the frame so that's like what I do now let us make some subject line and preview text live I just picked three random emails in my inbox okay first we have this one

from cage don't miss out 25% off everything plus fresh restocks use code summer 25 and Sunday we've also restocked May of our best sellers Okay so we've got some restocks and we got a big sale so what do we want to do here so let's follow my framework where we're doing Capital cases uh capitals um something that we could do here I think for the subject line I think I want to touch on both typically I wouldn't want to do two things at once like focus on a restock and a sale but maybe I could

do something like this I feel like something like there back and then let's see what kind of emoji we could do see what my recent emojis are there you go you can see what my most used ones are we have a lot of rocket ships at uh my agency because we make people a lot of money so I use that quite often um I think probably the star ey Emoji is kind of what I'd be doing here um I think that would be good let's do star there we go they're back and then for this

I want to say I want to have something sale related so maybe we could do um and they're on sale for now I think that works I kind of like that first go and they're on sale for now okay they're back and they're on sale for now okay so that makes you think what's back what's back and then it also makes you think what's the sale like how much do I get off um and then it's for now so you have some urgency so it's like okay I got to click this I got to click

this email now so I think that's actually pretty good uh off the first go I like it cool so there's one there that's going to work well now it's get this monk pack email so happy National coconut day this is a great email for anybody to do just look up ask Chachi BT hey I run a brand that sells bars um like nut bars uh what are like some random holidays that I can do for July and then it'll spit out stuff like National coconut day didn't know that was a thing but they're doing National

coconut day there's no other way to celebrate than with one or two of our chocol and coconut bars super simple email looks good okay so subject line and preview text so let's do something like this I think we could use like a pun here I'm thinking I also like to use puns and subject lines uh in preview texts so maybe like time to go Coco nuts how's that look that might look a little awkward um let's look at Coconut let's see how this looks is there coconut that's awkward I spelled coconut wrong kind of looks

awkward but I think I have an idea for preview text we could do they made a national holiday after this I think that gets you curious um they made a national oops they made a national holiday after this question mark um I think that's good cuz then you're like what is it so that makes me maybe not want to put the C UT to kind of get them wondering what the holiday is H look we do here maybe just say we're going coconuts oh that that could have been bad if we just left that that

definitely doesn't look appropriate okay we're going Coco nuts okay I kind of like that so it's like we're going nuts they made a national Hol after this I like it creative it's on brand um and it goes into the theme of the email they made a national holiday after this perfect I like it two bangers so far I like it I like it I like it um and I didn't capitalize this like I typically would just because we have this section that I wanted to highlight like we're going nuts okay now we have the CDO

trusted for travel super simple rigorously tested serious about science these whatever okay so not too much to go on off here trusted for travel trusted for travel um so they sent this during summer it is summer right now so we can make it summer related um so maybe we could just say that directly like um heading on vacation can start on that for now vacation time uh tree and then I might want to change that but let's just we have some to go off vacation time see what do they give us here rly tested research

I know the product they have like a travel um they have a travel like size like a travel thing that you can take with you so maybe we can tie something like that into it but really we want to um we really want to tie thing they don't really give us a lot to go off of off of here so vacation time um I'd say you won't be able to travel the same after this I say something like that I think that's good gets you a little bit yeah I kind of like that vacation time

you won't be able to travel the same after this I think that's good I like it um they didn't really give us too much to go off of like with this like they kind of give us a lot to go off of so we made we made it a bit more creative but I think these are all good so great examples here that gives you like my thought process and what some subject lines and preview texts look like um so I just leaked the rest of the slideshow but let's review some subject L and preview

text live I'm going to go to my burner Gmail address which is just right here and we are going to review some of these subject lines and preview texts um so let's do it I'm just in the promotions tab here um let's look at this wet hot Foria summer I kind of like that um I like that I don't always love to have um oh wow this is inappropriate um I don't know why I'm subscribed to this brand um but wet hot for you Summer that kind of definitely puts a picture in your mind and

so I kind of like it and they use the word secret you don't always want to use the word secret it's kind of overused um but I think that's pretty good I like using periods between words because it gets you a little bit more it f it adds a little bit of suspense so I kind of like it um let's look at all new summer hiking Essentials I don't like how long that is because if are are these new products all new um I would probably focus a little bit more on new new rather than

summer hiking Essentials you could turn summering hiking Essentials add that in the preview text which I can't really see um so that's what I'd say maybe I can extend this out featuring our most adjustable pack yet featuring okay it says that twice I feel like this is a bit basic I'd like to say maybe like new new as a subject line cuz it's kind of a hip brand and new new that's like a phrase um with the hip people so I'd say like new new and then i' say these summer hiking Essentials are perfect for

the outdoor type something like that um to get a little bit more a little bit more kind of like on edge type of stuff like you already know what you're getting when you open this email I'd like to make it a little bit more um different this sale red white and all you I like that but it's a bit long and I could I would even just put subject line the sale question mark and then preview text red white and all you dot dot dot I think that would be great I think that's how I

would improve that I don't think you need to say Americana inspired favorites um I think red white and youu kind of um kind of like does everything that you need uh collection blowout I like that um for an for urgency I don't always like to use all caps but sometimes it works and then some skews already closed get yours now that's good that gets a little bit of urgency for you uh sale layer love for to 80% off your sweater crushes I like that that's just simple don't need to worry about that uh Banger alert

this build of the month is fire I don't really like two emojis I like to keep it at one rather than doing two in separate places if we're doing two emojis I like to put one after the other so that I may not always want to do or like um it's good to have an emoji at the beginning of the subject line sometimes so make sure that you're testing Emoji at the beginning versus Emoji at the end um so that's solid um let's look at sitewide sales almost over shop 20% off it's a bit long

I don't know if you need all caps there just not very creative don't know what to cook tonight we got you covered that's always a good framework that you can use for subject lines and preview takes uh preview texts is you ask a question need this and then you say got you covered something like that this collection is built for summer you're actually not supposed to capitalize Seasons so this is incorrect um I just Chang this rather than saying this collection is built for summer I'd say like built for summer make it a little bit

quicker uh have it all capitalized and then put the have the preview text looks like there's not really any preview text the perfect sun hoodie I don't know that's kind of lame I just say this say something like this collection shines something with like a pun or a metaphor or something and then end with dot dot dot I think that would be good let's do just a couple more add this to your packing list save 30% on the pro probiotic that's ready to go I think this was the email we looked at yeah so add

this to your packing list it just seems kind of lame kind of like what we came up with more where we said vacation time you won't be able to travel the same after this um save 30% on the probiotic that's ready on the go maybe i' use this as like the preview text for vacation time and then preview text add this to your packing list dot dot dot I want a little bit more curiosity um that's probably what I'd want to do there uh let's do one more Tallow won't fix this the grass-fed elephant in

the room that's a banger uh perfect this won't fix it this product is about Tallow and so it's like whoa are they talking down ons and then it's saying elephant in the room that makes me want to click and be like okay what is the elephant in the room um love it that's a good one that's a great example cool so we just reviewed a ton we just made our own subject lines and preview texts live and I just want to end with do not overthink it if you send good content people will open your

emails no matter what doesn't matter really what your subject line and preview text is for opens just send good content and people will continue to open get them to open based off your sender name and test your subject lines and preview texts based off of sales and test what works for you so that is it for this video this quick training video let me know if you have any questions any videos you want me to make in the future and subscribe to my newsletter inbox newsletter. c/s subscribe it's free it's really good and yeah that's

it for this video and I will see you in the next one in this video I'm going to be showing you my exact process for Designing High converting e-commerce emails inside of figma this is the exact process that has generated over $20 million for my partner brands in the past 12 months here are some examples that this process has made I'm going to be showing you step by step how to make these emails inside of figma with some brief tutorials going to be going through my thought process when creating an email I'm also going to

be showing you how to upload these emails inside of clavio so that they're optimized for deliverability now I want to start off by saying that I would recommend staying away from using canva for email design because it's a little bit too simplistic and it's really hard to organize INF figma can be just as simple but with more capabilities and emails just always turn out better it has bonus features which I'm going to be showing you throughout this whole video so enough yapping let us get into it okay so here I am inside of figma you

can see I kind of have some stuff laid out here just so that we can have it for reference first I want to show you a little bit around figma so we obviously have the this section here which you can see it's highlighting different parts of the email because that's exactly what these are these are called layers and so if you choose a certain layer like if I chose the logo right here it's going to pull up the logo and then you get specific information about the logo here so if I want to like change

the size I could change the the width to like 3,000 and then it's going to update right there but I'm just going to go ahead and undo that and then if I click out of it you can obviously go into any one of these sections here and it's going to highlight on the left and right side then you'll also see up in this top left corner we have different little features that we can do here we have like our menu we have text we have comments we have if we just want to move stuff around

we have shapes all that good stuff now like 90% of like everything that you see here with like all this crazy stuff like you don't really even use it too much and so I think it's best if I just show you exactly how I create an email and then you're going to see just how little stuff that I use and then what stuff you should be using and hopefully it brings you a ton of clarity so what I'm going to be doing is I'm going to be taking this copy here which we put together for

a gym shark email and then I'm going to be turning that into a design live so we can see the copy here this is how I like to write copy in my agency rather than just listing out like headline this body copy this I like to really lay things out for the designer so that the copywriter they know exactly how the emails going to turn out because I used to be exclusively a copywriter sometimes I would think an email would turn out one way and it would go completely different direction and so it just lets

you have a little bit more control and designers appreciate it because sometimes it could be really hard just like starting from absolutely nothing so laying things out like this are a great way to start with your design so you can see this is a back in stock email it says back in stock they're back it has a little bit of copy then this is a button and then we want a graphic and then core values and then looks like we just want some fan favorites and like best sellers just listed out in some way now

what's really nice and what I highly recommend is having templates ready to go for your emails and so like what I do for example is I have a ton of templates for hero sections Bridge sections and then product sections so right here this gives you a really good place to like start out when you're building an email like for example you can see this is hero section 7 three and then two if you want these just sign up for my newsletter and you'll get information on it but it's super helpful way to start out and

we can see I have a headline here body copy a button and then a graphic so I think probably we're going to want to start off with something like this for the template that we're using for the hero section for this email so I'm just going to plug this in over here I'm going to copy and paste and I'm just going to use this actually just on the side for reference and you guys can just watch me start from absolutely nothing so again this is gym shark I do not work for gym shark and I

don't have any access to their assets so I'm just taking stuff off of the internet and building from there so let's get into it the first thing that we're going to want to do is we want to create the logo and so all you really need to do I'm just going to have a white logo so I'm going to pull up a rectangle here and just do a logo section right here I like to have the width for all my emails 600 so I'm going to adjust the width width here then let's just do 600

by 100 here and then maybe change this color to a white color and then we want to put their logo smack dab in the middle now okay so I've just put in their logo now I'm just going to drag this in right here now it's nice and centered figma helps us align it so perfect now we have the logo now we can kind of like map out the rest so we're going to want a headline body copy and then a button and then a graphic so I'm going to want the graphic to be in the

background here so now I just have to go find an image from gym shark and this can usually take the longest of your design is finding an image that works and so that's what I'm going to do right now and I'll report back when I find something okay so I found a cool picture of some jacked people in a mirror I think this is good it gives off like the gym shark Vibe and and I guess for this email we're going to make it darker because this email this image looks pretty dark so all I'm

going to do here is I'm going to align this I'm going to make the width 600 and then boom now the problem is we have all this text that we need to put over top of the image and we don't want to cover their faces so what we're going to have to do is we're going to have to add like a background here and make it flow and make it look like it is part of this image so here is what I am going to do so I am going to take a rectang angle and

I am going to place it here going to make the width 600 and apply it here I'm going to turn it the color black and then I'm going to drag this here and that actually flows kind of smoothly oh wow I was not expecting that but we're going to have to apply a gradient so gradient it's essentially just going to be a smooth transition from one color to another in this case we're going to do color to a transparent background so I'm just going to duplicate this rectangle and then move this down to like here

and then what all that I'm going to do is I'm going to make this a gradient so how I do that here is I'm just going to click the color The Fill here then I'm going to go to this tab right here and now we have a gradient so right now it's going side to side so we want to make this up to top and then this is good the stops this is telling you what percentage at what point do you stop but the thing is like at this bottom instead of making it this color

we want to make it completely transparent so I'm just going to make that transparent and so now what we have here is we have a gradient from the top which is black to now it's slowly transitioning into clear and you can see that is a little bit better maybe we want to move it we can adjust this as we want so I just kind of adjusted it a little bit I changed it to Black and then we can have this be whatever we want I'm going to have it go like this I think that looks

pretty good and now we have some space to add our text so all that we need to do here is we can just go up here and then insert our text like this we can adjust our size to whatever we want font say like there back so I just adjusted the font made sure that it's all good and now we have that copy there back and then we can just duplicate and do the same thing for the body copy drag this in here then just make sure that it's aligned okay perfect now we need the

shop button so we want to say shop best sellers so all we need to do here is we can get like an ellipse so all we need to do is I'm just going to make a rectangle with rounded Corners let's make this white and right up here here this is how you can have rounded Corners so we can like just start off with like 65 and see how that looks going to want to make this a little bigger and then I'm just going to copy and paste this and say shop best sellers change you to

Black oops change the color to Black then we have a situation here where it is behind so I can't see the text that's because it is behind this rectangle so if we just reorder this then the shop best sellers comes to the front so I'm just going to do this and then may we want to make this a little bit bigger since it's a button maybe not that big like that and then we can make it bold and maybe adjust this button a little bit so I just messed around until I got what I wanted

and then boom not too shabby at all we just need to adjust this a little bit we can move this image and you down a little bit then extend this and boom not too bad and boom there's our hero section that is not too bad this is a bit of a long hero section it would take a long time for a person to scroll down and find like the next section so I'm just going to crop this I'm going to hold the command key and then just adjust this maybe we can start for now just

like at right at this point right here maybe 600 by 500 so now the hero section is set let us move on to the core values section same sort of deal we're going to want to set a background maybe let's mix it up and do a white background rather than black so that this email is way too dark plus it's nice to like make your section clear for people so I'm just going to add another Square adjust the sizing here and make you white and then we just want to plug in the copy going to

put you here say our core values copy and paste and get the rest perfect now we can just mess around with like the sizing and the fonts how we want them but here's how it looks it looks kind of awkward and I think that R values is a bit lame so I'm going to change this to something like the gym shark w and then we kind of have like this hierarchy of like a longer headline and then it moves down like a pyramid and it funnels your eyes I think that looks a little bit better

and then now we have this section here where we have to put in the table and then all the copy so I'm just going to start out by like listing out and like kind of like laying out everything going to say value one value two value three value four value five and then we can copy this over and then I'm going to select these and copy them over cuz we we're going to make it split like a table and then probably add like some sort of a divider I think it would look weird I don't

I don't want it to be split up too much like a grid so maybe we make it a little bit more fluid so I'm going to take a rectangle here and just have small little dividers like this that's like repeated between the two so we'll have something like this and then we can copy and paste it and put it below like this so it's not like they're trapped okay my computer just shut down but we're all good I filled this in I adjusted the fonts and everything so this is what we have the gym shark

we values are invaluable we list out the values we break things up this way but I feel like this is still like kind of a little bit lame there's like no depth it looks very two-dimensional it's it's just like a white background so what I would do here is I would probably add like some icons or something or add like some gradient or something I think it would be cool if we add like gradients like behind the text here so I'm going to do that so this is how I typically do gradients gradients are just

like changing color from like the top to the bottom like we did in the hero section but what we're going to do is we're going to place it here so all I'm going to do is I'm going to get a rectangle and I'm just going to put it to the side and put it at width 600 and then I'm going to drag it over here like behind this we could do it behind everything but I think I'm going to go one by one and see how that looks and I'm going to reorganize these layers in

a second but essentially we just want to move this behind like the text that we had so I'm going to move this way back and then now we are set it's behind let's adjust this okay so that's what we have now I want to apply the gradient so I want this to be white and maybe go from like a grayish color to like a white color at the bottom or just like transparent so I'm going to click here I'm going to go over to the gradient option again right now it's going side to side I

want it to go top to bottom so we're just going to do this and I want it to end at White so I'm going to go to the bottom one and then have it end like that so that looks pretty cool that looks pretty cool feel like this is a bit harsh of a color to come out of nowhere with so I'm going to try to make this a little bit lighter just going to drag this up maybe maybe like that is perfect cool so that adds a little bit of depth now I'm just going

to repeat it for the rest I'm just going to copy and paste place you here and then drag you down and boom just like that we are set some of the spacing is a little bit off so I'm going to adjust that but I think this looks pretty good it adds a little bit depth makes it not just like a flat white background I'm just going to adjust the spacing real quick so that we're good cool so now we are done with this section this is what we have so far for the design I feel

like it's pretty on brand uh it's not too far off from what they do and looks pretty cool now we have this bottom section but first i'm going to reorganize layers because you should be doing this from the start but I'm bad so I don't really organize but I'm going to organize this and show you how you should do it so first we want to make sure that this is one like whole frame so I'm just going to click all this make sure we have everything I'm going to double tap here and we're going to

create a frame so now everything is within this Frame and so if I click the drop down you can see everything is inside everything outside is like this stuff and this stuff but right here we have the frame I'm just going to name this gym shark oops jym shark email and then boom now it's jym shark email and then we can adjust this and that's the size of the frame what I'm going to do is I'm just going to extend this out so that we make room for the rest of the email all right now

it is time to like group stuff and organize everything so that it's easy to track so I like to group everything by section so I'm going to click everything here and I'm going to group all this I'm just going to click here and I'm going to make it a group now we have group 112 which within it we have all this stuff in the hero section so I'm just going to name this hero section and then I want to drag it to the top just so it's easy to find let me scroll da da da

da da and then we'll put it right here and so actually above it we want to do the logo section so I'm going to take both of these I'm going to group this and then I'm going to say logo and then drag the logo up to the top now we have logo hero section and we can even organize within the hero section so like for example we can make the button one thing so I'm just going to group these and group that and say button then up here we can like change this to headline we

can change this to sub headline and organize these as we want I'm just going to put in gradient which is that and then we have the background here and then of course last behind everything we have the image then now it's a little bit cleaner and a little bit better laid out and you can easily navigate everything now I'm going to do the same thing here for the bridge section okay so now we are nice and organized we have the logo we have the hero we have the bridge section they're all separated and they're they

have their different layers in here which are labeled pretty nicely some people will organize it better than I do but I keep it pretty bare now let's we kind of went out of order but let's do the body section now so we're just doing our fan favorites and then we just want to list out a few best sellers which we can take from the website so I'm just going to extend this by moving the background out a little bit because I don't think we need to change the background too much and I'm just going to

copy this down and then I'm going to say our fan favorites rather than that we could even take it like just a step further and stay on the theme of gym shark and just say gym shark favorites so now I'm going to go take a couple bestsellers from their website and just put them off to the side and show you guys what I do I'm just going to choose three for now all right so here what I chose I just did like a couple of the main products this is like women's and then a couple

men's um I actually have the same uh product no I'm kidding but but you get the point we just want to insert these in and do our product set sections so we can go up to our product sections here and then take some inspiration so for this one we have three products that we want to do and we can fill out a little bit of space here um something to always keep a note for your product sections is you want each of your items to have their own like individual shop Nows this way the customer

knows that they can click and Shop each item directly from the email and it's going to link them directly to the site so I think probably the best here we've already given a lot of information in the emails I don't think we need to give like a whole bunch of information about the product and and I don't think this would fit quite well so I'm just going to do something like this I'm going to recreate this myself but essentially looks like we're doing a little S curve so we're showing products like in an S and

then just giving the product name and then giving a shop now button so I am just going to drag these in for now maybe we put you here we put this one here drag this down oops so I'm just going to click the background here and then drag this down and then we have this here now obviously we need to format this now so we can just put this like let's just say like right there is fine and then we can do the same sort of thing here for this one set them apart a little

bit and then do the same thing here we just want to make sure that these are like equally spread apart and equally the distances so I'm sure there's probably an easier easier way to do this but I usually will just get out like a rectangle like this and then what I'll do is make sure this is aligned and then see how far away this is from there 67 and then I'll go here and then do the same thing and just make make sure it's aligned now I want to do the same thing for how spread

apart these are so that's what it is so then I go here and then move that up to be in line with that and then I want to make sure it's in line with the top as well or with this top image so see is it going to let me align that no so I will just take this extend this out and then move you here so looks like this one actually is outside of the frame so I'm just going to move it inside of the frame and then now it's going to let me to

it's going to let me like line this so that's perfect right there perfect so now I can delete that and then we have this now we can just like fill in the text so I just inserted a text box and put the name of the product minimal sports bra and then we can throw it in wherever then we're going to want a shop now button as well so to do that I'm just going to go up to this button save some time copy it and then paste it down here and then let's adjust the sizing

so I can go down to selection colors here and then just change the background to Black and then this other one change the text to White and then we can adjust the size a little bit so let's make make you a bit smaller maybe like that is good and then we can just change this to say shop now just you put you inside that looks a little bit big so maybe turn you down just a hair and then boom that looks like pretty good and looks evenly spaced perfect I might e yeah I think this

is good to go this looks a little bit empty so I want to add a little bit of pizzazz these are really highly reviewed products so why don't we just like put how many how many reviews they are so I'm just going to insert a star here and then boom now we can just adjust the size rather than if I just changed the width here so you can see the the width and the height aren't connected right now so if I change the change the width to like 25 it's going to completely mess it up

so I'm just going to go back and now I can make these go together in direct proportion so if I turn this to 25 it's also going to adjust the height so we can do that I'm just going to change this to Black and then give the review number so it's rated like 4.3 I believe and then boom that's pretty good let's adjust this a little bit smaller and make you a little bit smaller I adjusted it just a little bit more and maybe also like to go with these products it still looks a little

bit bare so I'm going to add just like a little like quick information about the product so just copy and paste this say light support right now it's in all caps and you can actually change that if you go down in the text section to these three dots I'm just going to change this to do as typed and so right now it let's click on this light support perfect and then I will move you down and then maybe make this smaller and then like a gray color just like that and then let's just make this

could do medium or just make it light that makes it a little bit better and then now it's just a matter of like spacing this out that looks pretty good I just adjusted like some of the spacing and the sizing and I kind of like how this looks maybe we could just add a little bit of depth to this photo rather than have it just be like thrown onto there um I think we could carry over this theme of like this line so if I copy and paste this I can add it to like one

side of the image maybe like put it here and then extend it and I think this will look pretty good cool and let's just make sure that these are aligned and perfect I'm just going to move this out of the prior frame and that looks pretty pretty good it has a little bit more depth we have some more information on the product there's a good amount of stuff going on but not too too much perfect I like it now I'm just going to repeat this for the other products now this looks pretty freaking good I

like it I like it everything has a little bit more depth you have some cool stuff we carry this theme of like the black lines over we have our individual shop now buttons we have a little bit of information on the product looks like this just needs to be adjusted like the the center wise so when you're go going back through designs you're going to notice a lot of little stuff like this so always make sure you're checking okay perfect and always for for any product section where you're showing individual products maybe the person didn't

like any of these products but they want to browse they're interested in shopping right now so we always always always want to end with a shop now button like a more General shop now button after our product sections so that they can shop more bestsellers so I'm just going to copy and paste this again extend this out a little bit and just say shop best sellers and then adjust you make sure you're centered and boom that looks pretty pretty good this is beautiful great email we start off with a high button at the top saying

shop best sellers we go into a bridge section that builds like kind of just like your brand and then we outlined some products shop best sellers now the last thing that we need to add is the footer which is one of the most important parts of your email the footer is overlooked so heavily but it is so important because it's the only part of your emails that's shown in every single email and so I like to always give options for people to shop further in the footer or have more specific shopping options this way no

matter your email like even if you're doing a Blog email or an educational email you'll have shop now buttons in the footer that people can click and so for jym shark in this instance I want to be able to let people shop by either man or woman and then of course we're going to do like social media icons and all that good stuff so I'm going to extend this uh down a little bit further and for our footer we are just going to so for the footer I like to make the buttons a little bit

different so I've put them as woman and man so that wom and men can shop differently depending on the email so that you don't have to separate every email by woman and man and then rather other than make them buttons I think I just want to create like a line and just have like two essentially sections so we can do a line like that and then put a line like this and then do the same thing for men I'm going to copy this to make sure that they're the same width and then move you down

make sure you guys are aligned and that is pretty perfect then I'm just going to copy and paste just images or pictures of social media icons which you can just look them up but you can see here says frame 85 here so that means that it's not inside of our gym shark frame so I'm going to move this Frame I'll name it social media and then I want to find the gym shark email and then I'm just going to put you down at the bottom I'll reorganize all these in a second the boom now it

is inside and we are all good so it's also a good idea in your footer to have your buttons for browsing you want to have your social media you also want to have like icons with a little bit of social proof this way in every email you have that information so I actually just screenshotted what they have in their emails they have afterpay Clara free shipping or free returns and then world class support I think that's pretty good so I'm just going to do this and then insert that into the bottom of the email that

looks pretty good and then at the bottom of every email I like to build it inside of clavio but you need to have like essentially the legal stuff and messaging which cavio will do for you so maybe we'll add that when we go into clavo so I'm just going to adjust the background here and then now I'm going to go back and I'm going to adjust the spacing a little bit like move this up a little bit and then I'm also going to organize all the layers all righty so here is the finished product it

is all organized and set up in here they're back we just got a new shipment of some of our best sellers do yourself a favor and find out how they earn that bestseller title we have a gradient from the top the black that goes into the image then we'd say the gym shark way we have this bridge section which has a ton of depth it has the gradient and it has all the information and it's spread out by these uh black lines then we have the gym shark favorites we carry that like black line theme

over here we have individual buttons for each product um these have a little bit more depth they're spread out evenly and then we finish with a shop bestsellers button at the bottom and then in our footer we have different style buttons we have some icons and then we have social media icon I don't know about you but if I was a customer I would be clicking these buttons and I would be purchasing on the spot so this is perfect now we are ready to take this into clavia so I'm going to show you the three-step

process for making sure that this is optimized inside of clavio so that you can send it and not worry about your deliverability so the first step is we need to slice the design into different sections so we're uploading image files and each image can only have one link and so this shop bestsellers but button needs to be different than this and this and so they need to be separate we also want to make sure that our image sections aren't too big cuz if we have too big of image files then it's going to be slow

to load inside of clavo or when somebody is opening their email in their inbox so so after we slice we're going to export the images and take them to a website which is going to compress our image files and make them a lot smaller and then once we compress them then we can upload them into clavio build them out and then add the correct links and then there's an extra like half step which I'm going to show you essentially we just want to add some HTML and some code into our email so all we have

to do to slice it's super easy you just go up here and there's a slice feature just ready for you and all you do is you highlight the section you want so I'm just going to separate the logo section like this so now now you can see slice one it's over top the logo and once you put it where you want we're just going to click export on this slice I like to use 2X and then export it as a JPEG and then we're going to export it save it and then we're going to be

able to download it so I just downloaded that now let's get another slice I'm just going to copy and paste this slice move this one down make sure it's aligned with where the other one ended and I will use just this whole section same deal slice repeat this for different sections that just aren't too big and now down here we have to split each product by each other so that someone can individually click them same deal with the footer we're doing the same thing but I'm going to have to do something a little bit different

with the icons at the bottom so at the bottom I'm going to split it like this just to make our lives easier I'm going to do this and so this whole section is going to be button for Facebook and I'm going to export that and then I'm going to make a smaller Instagram section here and then the same thing as Facebook I'm going to do for Pinterest here and then we just need to finish with the last icons here at the bottom perfect now we have all of our files sliced now let's take them to

a tool that is going to compress our imag I like to use I love img.com compress compress image this is really good it's super easy so I can just select all my slices and then upload them as one big batch right here and then you'll see look at how much space that we saved it was 1.72 mbes now it's 327 kiloby it's already downloaded I can open it right here perfect now let's get over to clavio so now we are inside of clavio this is just a random account it's not connected to anything but all

we're going to do is head over to campaigns we're going to create our campaign I'll say test video click continue and then we can send whatever list we want uh like the newsletter beehive newsletter join my newsletter and we can say if we want to skip or not skip recently sent to profiles who we don't want to send to whatever it may be and then now we're actually into the email subject line we could say they're back maybe add a fire emoji and then in the preview text we can say something like check out these

best sellers and of course that would be gym shark but all we're going to do now is we're going to do drag and drop we're just going to create a blank email so now we are all set we're inside of clavia we can just delete whatever sections that we want I'm going to delete this delete this section so we only have like the unsubscribed footer here then delete literally everything else and we're starting from scratch perfect so like I said we're using IM image files so we're just going to drag an image file here and

we're just going to upload our logo right here these are the compressed ones so we're just going to start off with slice one and then add these in and then look at that then I'm just going to duplicate this a bunch of times as we have a lot of slices and then work on replacing these okay perfect so we've done everything except for like the social icons you can see it looks really good everything looks exactly how it was and you can check mobile as well this is perfect but I wanted to show you for

adding in the social icon cuz you can see they were we essentially are doing three different things in one row so all that we want to do is we want to upload a table here drag the table in and then you have your settings and so we have this left side and then we have the right side we have our text and then our image and then sell content we can see this is text we want it to be an image so I'm just going to change this to an image and then we can go

to table settings here then we can add another column because we have three different columns I'll change that to an image in a second but you can also see that there's space on the top and bottom that padding so under settings as well we can get rid of the padding set it to zero so that the images are taking up the whole Space you can see now it's taking up the whole space and we can change this to an image and now we can upload our files so now we are all set the files aren't

too big so we're all good to go we just need to upload the link so all you need to do is go into each image and just paste your link into the link address so this one just at the logo would be gymshark.com this one you just go to the best sellers page link it there and then same for each each one of these wherever the link you want the customer to go that's what you put super simple and you can also add alt text so what alt text is is essentially if an image isn't

going to load for a customer either it's too big for whatever reason or their inbox provider blocks images from showing up which is very very very very rare we barely even add alt text but this essentially what would show up for somebody if they didn't if they weren't able to see the image so in this case you would say like they're back you can just replace like with the copy and say we got got a new shipment a new shipment something like that just so a person without images would be able to kind of understand

so you can add your alt text for each one of these and then you're good to go and just send yourself a preview of the email so you can test out the links uh just send it to whatever your email is like Max cop.net and then you'd be good to go so boom what a beautiful email that we made together glad you saw it happen I'm sure this would make jym shark a ton of money they're not going to use it but they should that does it for this video I hope you got a ton

of value in seeing me create a gym shark email live using figma I hope you learned a thing or two so let me know in the comments if you have any questions let me know if you have any videos that you would like me to create if you want another more advanced tutorial here then I'm happy to do that if you want me to design your emails with my team for you and you run an econ brand that does above $50,000 a month then book a call the link will be in the bio but anyways

appreciate you watching and I will see you in the next video okay I want to ask you what three things do jym shark Lululemon whoop Birkenstock aloe and Hoka all have in common for one they fill up my closet two they've all blown up over the past few years and three their emails suck now I can say this because over the past 3 years I've literally locked myself in my room for 10 to 12 hours a day to write design and operate some of your favorite 78 figure e-commerce Brands email accounts and generate a few

million dollars in the process well actually 40 million if we want to be exact and the truth is the brands that I've listed could be making a few extra million dollars just if they made these simple changes to their emails which are literally hiding in plain sight that I'm going to be revealing to you in this video I'm going to one by one be breaking down each Brand's emails in the little mistakes that they're making that's just leaving a ton of Revenue on the table and then also I'll be walking you through some fresh email

designs that I made for each one of these Brands showing you exactly the changes that need to be made in order to print money out of thin air whether you're an Ecom brand owner looking to make more money out of emails or you're a marketer looking to make other people more money out of their emails this video will give you everything you need to know about writing copy and creating email designs that actually get your customers to convert so let's take some emails from meh to Absolute masterpieces all righty so heading over here to the

figma file this is where we design all our emails right inside of figma we have the six different brands here we have whoop Birkenstock aloe gym shark Lululemon and then Hoka first victim we have whoop and we have their before and then after first thing I want to point out like going to their website you know it's very futuristic they have stuff that like they have different color colors different elements and it's just very immersive for the customer but when we go to the actual email design it's just very Bland they have this simple just

like pretty much nothing hero image and then it's just very plain following the same layout everything's just black and white there's nothing really cool about it that's one thing that we definitely wanted to take up a notch but the main other thing that stands out is look at how low in this email the first button is that means the customer once they open the email they have to almost a mile before they could actually go to the website this is going to drastically impair their click rates they're not going to get a lot of people

on their website and in turn they're not going to get a lot of sales if you have buttons this low in the email so it's super key that we move this up and we actually want to add some more life to this email adding some more graphic elements making it flow a little bit better and then also just updating the copy cuz the copy is very very Bland we're not like other deliverables discover how whoop outperforms other wearables to help you unlock your best everything's just very very Bland there's just a lot of room for

improvement especially just by improving where we're placing our buttons and being strategic about that so we can make it as easy as possible for the customer to click our emails okay and then right here to the side is the one that we made whoop right here right off the bat look at this button a massive button way up at the top of the email the customer does not need a scroll to click this button they can see right off the bat every single person that opens this email they're going to see the button whereas right

here if somebody opens this email they're only seeing like from here upwards they're not able to see that button and not a lot of people are going to scroll right here we're showing directly in their face hey you can click right here and get on our website the main other thing that sticks out is we changed the copy and actually like gave the customer a value proposition let's talk about the free trial so this is the copy that they had it's just talking about discover whoop and talking about all the features there's really no like

benefit for the customer to click besides like learn more nobody wants to learn more they want to be given something and so all of the calls to action for whoop we want to just boil that around their free month trial you literally can get a whoop sent to you for free and you use it for a month so that's what we want to be focusing on all our emails to get people to actually take action and then let's talk about the copy so they said we're not like other wearables we changed it to be a

little bit more fun to say they not like us they're Fitness tracker we're a performance partner there's levels to this and they not like us so it's like the like the Kendrick Lamar song I think that'll hit well with the demographic make it a little bit more fun kind of like more modern and up to-date cuz right now this just looks like a 2005 brand that doesn't really do anything and isn't caught up with the times the main thing about whoop is the app and how it's connected to the uh wearable and so we want

to make sure that we make that clear in the hero section and then this bridge section here just making it a little bit more fun they give you numbers we give you insights making it super easy to read sometimes going back and forth can be hard for the customer we've noticed that if you lay things out vertically it performs better we make it stand out a little bit more as well we have this transition in the back that goes over top this section making it a little bit more immersive like the website which is immersive

and it has these cool transitions that's what we wanted to replicate with these emails and adding some more graphic elements just to make it so it's not just like black and white other than that the copy down here pretty much stayed the same we just wanted to make sure the hero section which is where 75% of your attention should go is being absolutely optimized and then of course once get to the bottom reminding the customer of the free trial again another difference that you're going to see is the footer shop by category we added this

section right here so shopping by category for memberships and accessories we've noticed that if you put buttons in the footer of your email you get a ton of clicks if you're telling people to go shop other items this because the customer gets to the bottom of this but maybe they already have a woop maybe this was accidentally sent to somebody who already has a whooop and they already got their free trial well you're still going to get people who get to the bottom and they're like what do I do now do you want them to

just close out of the app no you want to give them options to continue shopping and go on the website so things like memberships or accessories so you'll see on like some other brands like how we use these buttons in order to get clicks so that's the full email here you can see it let me know I think it looks a lot more modern and it's definitely conversion optimized a bit better to be able to get more people on the website so burken stock is very very Bland with everything that they're doing their emails again

look like they're stuck in the year 2000 these shop now buttons are very kind of hard to see the text is very very small and they also have an older demographic as a major part of Their audience as well so we really want to be mindful of our font sizes that we're using one thing that hurts conversions is having these navigation buttons at the top of your email it's just right when somebody opens an email they see four or five different buttons right here it just overwhelms them and it hurts your conversions and increases churn

product section is just very boring we're telling the person so many different things we're saying shop now and then we're also saying sign me for catalog and then we're saying follow us on Instagram and then we're saying sign up for free membership and then we're saying tag us on Instagram and then we're saying here are these recommendations just way too much the customer we need to make it super easy for them just give them one or two options in calls to action in your emails so what we did with this email we kept the theme

of leather weather we kind of changed the products a little bit but we focused on really finding cool products and making the email a little bit more modern and so this is what we did as well you can see like the font sizes so two different variations let's look a little bit into the copy so leather weather tumbled newbu if that's how you say it leather brings out the best in classic sandals fall color fine gray natural character quite Bland in my opinion so we upgraded that crisp AAR cozy fits and classic leather the leaves

are changing and so should your shoes step into comfort that only gets better with time talking about how berkenstock they're always moving with the times and their pieces like come back and so just playing into that a little bit and so we have more of like a fall Vibe here then we have one that's a little more eye-catching with the pink you can see the product that's featured we put it right here and also a really cool feature is just adding the colors that somebody can have in the product that's going to give them another

reason to go check out click shop now click on the product so that they can go learn more and see what colors they are and what they actually look like so you can see how big the products are super easy to see this is going to work well for the demographic and then also just big buttons look at the difference in this even a blind person could click these this is what you want so we also removed all of the Clutter and these different call to actions we just did one just show off the Instagram

we thought that you know maybe this could use a little bit more life so let's insert a photo gallery and then tell people to go hit us up on Instagram and that's really it and then of course upgrading the footer as well to be a little bit more clean we found this to perform better in terms of laying the categories on um a column on two columns and then putting the categories so this allows for anybody they get to the bottom of this email they wanted to see the bottom because it was a cool looking

design so they just keep scrolling and then they get to the bottom they're like hm I might as well go shop I'm a man let me go shop this will drastically improve their click rates and help get a lot more people on the website is just taking things up a notch and making things this clean this take on Birkenstock's designs is definitely a little bit different from what they've done in the past but we're really trying a different like modern look we wanted to test things out see how it looks especially with the collection and

the leather products that we used we felt like it gave like the modern vibe that we could do with these emails so I think it goes well Al together not sure branding wise if it's a exactly what Birkenstock wants but all in all I think it shows you the conversion principles that we want to follow big buttons at the top of the emails and then the flow and making it all look modern this checks all those boxes so that is another Banger let's go to yet another Banger this one we have aloe so aloe is

like a fitness brand kind of like this this is viori but kind of like Fitness brand similar to Lululemon they actually have pretty solid emails except for their automations that are firing so I received this email it says trending tops definitely worth a second look and so you can see this there's a bunch of different tops that are featured and that's it how this fired was likely I was browsing tops like to get my sister like a Christmas present and they saw that I was browsing tops and so what they're doing is they're resending me

an email a couple hours after I was browsing to be like hey take another look there are a lot of things that are wrong in this email first thing there's an issue with the coloring in the font right here this just does not look good at all we always want to have a button at the top of our emails right here so right when I open this email I can be like all right I'll go I'll go take a look at some more tops and then click on and then browse the site no they're making

it incredibly difficult and then you might think oh there's got to be a button at the bottom there's not even a button to keep shopping in this email there are no buttons which is ridiculous coming from a $100 million company they do have the shop women and Shop men up here but even then we need to have these at the bottom these navigation buttons we want to have in the footer rather than right at the top where we're overwhelming the customer with shopping different things that's the main thing very Bland this got messed up there's

no button we want to introduce a button at the top and then as far as this section this is okay except for it's very unclear for the customer on if they can like click these items and Shop this is why we always want to have shop now buttons for individual products at the very least we want to underline the name of the product so customers know that you can click it that will dramatically improve their click rates than the conversions on this email so what I do is insert a button up at the top here

add individual buttons for these products and then finish with a button at the bottom I like these icons these help with people who may be like on the edge but I'd also want to add shop by category buttons on the bottom and that is exactly what we did in this upgraded email this just seemed a little Bland so we wanted to upgrade it have a cool lifestyle photo that's in Winter right now it's November for me we like to change these images with the season for fashion brands just so it's like up to date then

on top of that we added some like more playful copy like serve in your new top like hey you're serving um and then these deserve a second look grab your new piece you deserve it big button right at the top of the email somebody was browsing a top but then they got distracted a few hours ago they see this email and then they're going to keep shopping so that's perfect we have this cool image right here and then we get to the product section which is way more modern looking and way more of Alo Vibe

where you have the different products right here and then white and black each one has a big shop now button for the customer to click changing the different layouts doing one here and then one here here and then back to two and then finishing with a general shop all tops experience the aloe difference I love the flow of this it's a lot more modern it matches their branding a lot better where this is just out of date and you can tell that it's been over a year since they updated This and like I mentioned before

shop by category buttons in the footer it's going to pick up a ton of extra clicks say I was browsing for Tops but I realized I didn't need any tops anymore I scroll to the bottom of this email I can click shop byom and gohop other things like bottoms and that's going to pick up a lot of extra clicks rather than me getting to the bottom not seeing what I want and then leaving and let's move right along we've gone through three let's go to the big one we have gym shark these are the current

gym shark emails so these are four random gym shark emails and what do you notice about them it is the same exact thing every single time that is the easiest way to lose attention out of your customers and lose subscribers nobody wants to receive the same thing every time they want nness they want dopamine they want different layouts they want different colors they want different themes they want fun copy this is how you keep subscribers in just compound your email Revenue over time and it's just very very Bland layers to get you in the gym

back in stock gifting bestsellers the essentials it's just not cool all of the images are taken just within like a photo studio which just does not match their Instagram Instagram is full of life and full of people and it just creates just like a separate life pretty much and separate experience on the email side we want that to be a little bit more of the same so that there's consistency and none of these products have individual shop now buttons very unclear there's too much going on down here there's no category buttons down at the bottom

and that's just not what we're looking for when we're a brand this big so these are three emails that we made for gym shark and what you notice right off the bat compared to the other ones is there's a lot more variability it's just a little bit more immersive for the customer let's break them down one by one so rather than just having like the basic copy that they have in these emails we wanted to upgrade things in this one so in a world where you can do anything do gym and this is a saying

that they kind of like say on their Instagram and so we go in with like a little bit more emotional copy the gym is our Sanctuary or sweat drowns out doubt and every rep silences the noise of the world here you find peace in the grind and strength in the struggle proving that the best battles are fought within amazing button right up at the top of the email so people can see it and click you have the strong top section with do Jim in the background it's just a super cool email with powerful copy it

kind of fits Jim shark in their Vibe a lot more than these corporate emails over here and then we connect that to say and if you're going to do gym do it right mix and match our favorites back in stock for guaranteed shirt shredding pump and this bottom section is actually a gif if we click here and it flips through different items right here so you can mix and match best sellers to create different outfits which is pretty creative and then you finish with the new drops just in with the final call to action here

at the bottom and then shopping by category at the bottom this exactly what we want a lot more immersive and a lot more fun and then we have this social proof email as well by Gym lovers for gym lovers you can see the background with the logos it looks a lot cooler and then we have some cool testimonials over a phone 100 plus verified reviews Bolding the main points very immersive then a big button right underneath it a cool photo gallery which helps with branding and it goes from like this gray background a gradient into

just the plain white ending with a shop now button this is going to help earn trust points with the customer and even if they don't convert off this email they're getting more testimonials which gets them to trust us more so that they can buy down the line and then I wanted to create a value based email so we found a Blog on dumbbell back exercises that you can use without the gym and so we're saying top no fuss dumbbell back exercises so showing somebody with a jacked back and then we're saying like hey this is

what you can do and then we actually break down different parts of the back giving the customers some value telling them what the different parts of the backs are saying back Anatomy 101 um which I think pretty cool breaking down the different parts in their purposes and then connecting back again into the blog and getting people to go back on the website so giving them value giving some social proof and then just having a branded email with some more powerful copy this is what the differences look like mixing things up making the designs more immersive

and not making them as corpor that was the goal for the gym shark emails and I think we accomplished that next moving along second to last we have this Lulu Lemon email so I want to talk about this EMA email first this was an email that they sent out a campaign melt into it dissolve into every back bend and forward fold wrapped in textured buttery softness that is very very strong copy I love it I don't really want to change anything there that's awesome but the problem here with this hero section I like the button

at the top we do have these buttons which I don't love we want to put that in the footer but the problem is this button is so small and it's in the top left corner of the email if you think about it you hold your phone in your right hand if I'm looking at the email buttons in the top top left corner I have to like stretch my thumb to click it and that actually has a very big impact on conversions you'd think stretching your thumb isn't as big of a deal but for the lazy

customer it is and then through the rest of this email it's unclear that people can click this you either need to underline this text and again I've tested this I've AB tested this consistently you always get more clicks if you underline or include a shop now button and then same thing for this section again button way too small you just need it to be bigger for the custom Custer to click and then you have some categories down here but everything down here is kind of bland so we want to take this up a notch a

little bit just with our button placement and kind of just like mix things up and so right here we have this top section melt into your set yoga trending making it more of a trending angle rather than just like hey shop these products talk about trending and we're actually using a gif in this top section so it's going to play through different products we use the same copy and look at how big this button is and again we're making it branded to trending our subject lineing preview text would really talk about trending and how this

stuff is new and hot so that people have more reason to shop our products now you notice the button is quite low and I wanted to show you that you don't need to have a button at the top of your emails every single time you want to make sure you're mixing it up so your customer is getting different style emails and so you can do that every once in a while have buttons and layouts like this but just look at how big the button is that's what we want and I wanted to make sure we

connected to people who weren't necessarily going to yoga and so I said style doesn't stop at the math and then showing products as well as testimonials this is something that these big Brands feel like they don't need to do but I've tested it on big 89 figure Brands testimonials always help so having products here and then their testimonials and individual shop now buttons finishing with a large shop trending yoga button and again style doesn't stop at the mat what if people aren't doing yoga we want to shop by collection give people further options so we

have running workout casual and yoga this is going to help make sure that this email can get conversions off of everybody not just active yoga members so you can see the difference right here we have the GIF at the top what's going to be playing um a lot more conversion based here with the product sections and then also the shop by collection if people get to the bottom and they want to shop other items so perfect that's Lululemon let's get to the last one here we have Hoka Hoka Ram free designed for technical terrain now

with more colors to keep things interesting shop now showing some products and then for the Wild Ones and then tag us on Instagram stagram so if you notice the theme you're probably going to notice that I'm going to say these need to have shop now buttons I'd like to have a general shop now button as well right under these for people who don't necessarily like every single one of these products maybe they are interested in shopping now but they don't like these ones we want to give them an option right after browsing this to shop

other items and also again shop now buttons quite small it's just it's very blocky there's really no flow to this email it's just section and then section and then section and these sections aren't even really cool they don't have a lot of elements in them so we want to take that up a notch right here with this what I did was I took this image and then I used an AI extender I just looked up on the Internet AI photo extender and then got this extended to show the sky and to make it more immersive

and not have just blocky sections putting the logo actually over top the image making Ram free just bigger in the light and then upgrading this body copy keeping your comfort through thick and thin no matter the terrain blaze up the trails and are new and improved colorways which I wanted to say because they said new shades here touch on that in the top copy and then of course a big button right at the top of the email that we know the customer going to see and even a blind person will see that's how big it

is and then this bridge section I wanted to take things up a notch and actually talk about the product a little bit to educate the customer on why our product is like actually so good and so cool we have the product in the background an engineered mesh durra an outsole and then 4 mm lugs so actually talking about the intricacies in the product why it's so cool this is going to convince customers to buy if they actually care about running because they have these awesome features which are tied to benefits about the product that go

back to the customer rather than this email where you're kind of just saying check out our shoes you're not giving the customer any reason to actually buy from you so and then we have a big shop now button and then we go to actually listing some products each one having an individual shop now button and then we finish right here with woman and man so that you get to the bottom you see these products you don't like these exact ones you can shop by woman or shop by man right at the bottom here's how the

email looks more immersive in the hero section introducing a more educational Bridge section and then showing the products with individual shopping out buttons and then giving people the option to shop by category if they want so that is Hoka going through all these emails again just quickly let me know what one your favorite was I think probably my favorite is this whoop one right at the beginning I liked the copy I thought it was kind of creative that they not like us that song's been stuck on my head too but also I think the biggest

upgrade as well is Alo you know these automations are firing for them without any buttons which is pretty ridiculous so I think this would probably have the biggest impact on the business but also gym shark just for customer engagement these emails are just going to really take things up a notch and help with their subscribes and keeping their list engag so that they can make big amounts of money when they do send sale emails but all in all let me know what you think which one of these were your favorites I like them all so

it's hard to pick that was me making six popular brands a ton more money now if you want to see me actually design these emails I have a video right here actually showing you those gym shark emails and you get to watch me write and design and Implement those emails so if you like the gym shark emails click this video right here you'll get the full process from A to Z hope you enjoyed this video let me know if there are any other brands that you want me to upgrade and I will see you in

the next in this video I'm going to be creating three emails from scratch for gym shark all the way from ideation to riding the copy to designing the emails all the way into uploading en clavio to be sent now maybe you've noticed but the e-commerce l landscape from 2024 into 2025 has changed a lot it seems like everybody and their mom has an e-commerce brand they're drop shippers everywhere the customer attention spans are fried and AD prices are higher than ever this makes executing email marketing which is the cheapest form of marketing out there and

doing it right so important for scaling your brand if you want to do so profitably we are creating three non-discount emails that are going to print cash for gym shark you're going to see my exact process what's going through on mind in how to execute these coming from a $40 million email marketer you're going to be able to copy this exact process for your e-commerce brand and apply it so that you can print cash so let us do this okay so Step One is ideation and strategy so we want to figure out what emails we

are going to be sending for gym Shar now I don't really like to send discounts because we want to save on our margins you really don't have to if you execute email marketing properly so what makes a great email idea in a great email angle well we want it to be non-d discount oriented we want it to be promoting our brand we want it to be giving value to the customer and then we want to subtly promote our products throughout the email this way it doesn't seem too salesy and increase sales resistance but it promotes

you enough to where the customer can make a choice to go buy with you so what I like to do to get email inspiration for Brands like gym shark is I'm just going to scroll their Instagram and their website to see what I can find so let's do it okay so here's my Instagram you can follow me if you want I have Daily Posts but we're just going to look up gym shark in see what we can find on their Instagram that we want to create an email off of so you can see by their

Instagram they have a lot of community building stuff and kind of just like natural emails of people in the gym uh with quick Punchy captions we definitely want to carry this over to their email marketing but what's super weird about their email marketing if we look here is their stuff is just very corporate it's quite Bland it's just showing pictures of people kind of there's one with like some lifestyle images but we're kind of just yeah having like plain white images there's really no life in this it's kind of just corporate images so we definitely

want to bring some of the life on the Instagram over to email so right now like my mind like put in the work is like something that you could create a whole email about and then tie that to the products we really just want this to be like branded to uh gym shark so I'm just going to click through this and see what I can find the one thing that I noticed is they always say like we do gym like gym is like a verb so you say like we do gym I think that this

is an angle that I'd like to to do I kind of thought of the headline like uh in a world where you can do anything do gym I think that's like a really cool tagline to use it's really branded and then we can tie that into hey and if you're going to do gym let's do it right with some gym Shard gear so that's definitely going to be number one that we do in a world where you can do anything do gym perfect so there is email one okay now we have like a general branded

email and since we're going to do emails I'm going to do like some other emails that I like to do so we have a branded email right there I want to do a value based email where we're giving a ton of value to the users and then I also want to do like a review or some sort of social proof based email so I'm just going to fill those in right now we're going to do email 2 let's do a reviewsocial proof and then email 3 Let's do value of some sort so we're going to

do uh email 3 value okay so review and social proof I'm just going to take testimonials from the website so I'm just going to write testimonials and then email 3 value I know they have a Blog so I'm going to go to their website and try to find a Blog that I want to use so on their website if we just scroll to the bottom they have blogs right down here so I'm going to like pick through these and see what I want to make an email out of okay so I think I found a

good one right here no fast dumbbell back exercises to build your back and this one's great because it's going to hit on a pain point of people which is like when you don't have access to like Machin or you're doing like a home workout then we can do give people value by giving them uh dumbbell exercises to still build your back and so ton of stuff to go off of here we're going to do a Blog email giving value I'm going to take this link and then apply it over here to this so right here

now we have all our three emails and the strategy and the ideation that's kind of what goes into this we want to be able to get bring the customer value you want to make sure that we're branded we want to make sure we're promoting our products we want to make sure we're proving we're real with testimonials and reviews so we have the ideas now let's get to writing the copy so what I like to do when starting out is I just like to lay things out as far as the email I like to visually see

what this email is going to be split by different sections so when I'm writing copy this is what I like to you can see honestly for the headline I'm just going to plug this in and put this centered and then we'll work with like body copy and buttons next I always like to go to this website mild.com and always have kind of like some emails I'm trying to replicate when I'm writing the copy because why would I try to reinvent the wheel and like create this brand new email when I can take what already successful

brands are doing so I'm following some of these Brands here and I'm just going to like click through and try to find different layouts and sections of emails that I like that we can steal like this one for example we have a headline and we have some body copy and then a button right at the top of the email I love this but I don't like how the button over here is on the left side I kind of want to make it centered and right in the customer's face so probably what I want to do

I want to copy kind of this section of headline body copy button but I I want to put that at the top of the email so I'm going to insert like uh body and then button so what I'm thinking for this email we have this headline we finish with a little bit of body copy here to be like uh yada y y do the gym this weekend and then I want to tie it into our products and say something like and if you're going to do gym do it right with gym shark products using some

of our best sellers so we are going to be promoting our best sellers here now when you're an email nerd like me when you review emails all day every day you kind of have like a bank of ideas that you feel like you can use and one idea that I think is really good is doing like a mix and match section so what I want to do is kind of like show images of someone's shirt and then bottoms and then promote people just being like hey mix and match these best sellers and then flip through

different tops and then different bottoms and get like a whole Gym Fit you you'll see what I mean but what I want to do here is I'm just going to write this out okay so this is the section that I'm kind of referring to this was a gif that flipped through different tops and then also through different bottoms it's just a cool way to visualize what your gym outfit could be and so this is what I'm trying to copy and so I said mix and match tops and bottoms for the graphic uh like the one

below so if you're using a designer then they know what you want to do and then we say if you're going to do gym do it right let's add like some cool body copy to go with that as well since we're doing a mix and match section I said mix and match are favorites and then added some branded copy with like a benefit for the customer for a guaranteed shirt shredding pump okay so that's going to be the basis of this whole email now I kind of just need body copy here okay so for this

body copy I literally just used chat gbt if you have a big brand like gym shark they're going to know jym shark's voice and use it so I just said can you write me two sentences from the point of view and voice of gym shark about how the gym is the best place in the world it's where you get peace and fight off bad thoughts Etc kind of like tying into this and it said the gym is our Sanctuary where sweat drowns out doubt and every rep silences the noise of the world here you find

peace in the grind and strength in the struggle proving that the best battles are fought within that is quite fire and better than anything I could have done so I'm going to use that so I just put that in now that is actually like really good A lot of times chat gbt you got to kind of work with it but I think that is perfect um super branded and it's super cool it ties into all this and then what I want to do just for this section is we're just going to tie just like a

regular lifestyle image and it's kind of like going to be overlaid over the top we're going to make sure that everything up here is at the top of the email so the customer can easily read it and click it okay so this is what we have so far I want to add just like a footer section here cuz every email needs a footer and then I kind of feel like we need one more thing cuz this we have a lifestyle image up top we have like a product type section here I kind of want to

bring this a little bit more life and maybe some person doesn't want to mix and match I know that they just released some new products so I'm just going to add a quick section down here introducing some lifestyle images or like a lifestyle image uh promoting some of their new products so a section like this is always good to like throw down at the bottom of your emails to bring some life and so I kind of want to copy this section but do it for like new products being released I just kept this real simple

new drops just in shop what's new with and what's hot shop now in this email I think is a banger super excited to see how the design turns out but let's move on to the copy of the other emails so for this email I want to bring it some even more life and I'm actually stealing this from somebody who's in my community my school Community we have over 450 people he sent this in of an email he did himself and I absolutely love this shout out to you Dominic so I want to copy this layout

in like the hero section feature some reviews with like a phone I think that would be super cool uh I just got to go find the reviews and lay this email out so just like last time I'm going to insert a table with a few different sections and just like this I want to have the phone section here I'm going to go find some testimonials uh instead of doing like 4.93 I'm just going to say 100 plus 100,000 plus verified reviews cuz that's a big selling point for gym sharks since they are so proven okay

there we go 100,000 plus verified reviews this is what's going to be like in the phone I believe and I picked out these testimonials make sure to take time when picking out testimonials um overcome some objections we have uh male and female um and just really talking about how what we have is like very quality um in a benefit they make the glutes and quads to look great so perfect I kind of just want to add like a headline here um something to make it more personal that's something that I feel like jym shark is

lacking in their email they kind of look like very corporate I want to give them a little bit more life and personal feel with it so I think something really strong here is to say something like uh like buy buy gym lovers for gym lovers I think that's good buy buy gym lovers for gym lovers add a comma in there as well perfect we just need to end with a shop now button here um so I'm just going to insert that now and and boom that right there is fire I think that's going to look

sweet super excited to see how this turns out now I always like to have life in my emails and this is just going to be like a graphic of a phone there's no people in it so I think I just like to bring this to life a little bit I want the email to be focused on this review section and get people to click I don't want to overwhelm overwhelm them with a ton of stuff and buttons so I'm just going to say insert photo gallery of Lifestyle pictures so I inserted that and then a

shop now and I actually found like an example of a photo gallery I don't want something like super lame and Bland I think like a photo gallery like this is super cool super effective it adds a lot of depth to the email brings it to live and then finish with a shop now button and that's kind of like what we want to do with this email keep it really simple we won't feature any products so I'm going to delete this row and then just put footer in and then we'll see how it turns out if

we want to add anything in the design process then we're going to be able to do that but for now I think just making this email super cool up top add some life to the bottom is perfect okay now we are doing a Blog email so for blog emails I like to have it the same layout as up here where we have a headline body copy and then a button that says learn more right at the top of the email we want to tease the blog and try to really sell the click to get people

to click and read the full blog themselves cuz right there they're on the website it'll be easy for them to read the blog and then just go and Shop some products and generate sales so I definitely want to copy that layout up here it's kind of just like the winning layout that we do for a lot of our emails for our clients so I'm just going to do that and lay it out super easy right now and then for the rest of blog emails we want to continue to sell the click but give them some

information cuz we want the email to have some value so we're going to add a bridge summarizing SLG giving value and then we could end that right there but I'll probably add another bottom slice kind of like similar to this just to bring bring a little bit more life to it so we're going to add another bottom shop slice and now let's figure out what we want to do for the email so here is the email I think that this is probably good just to use as our headline just no fuss dumbbell back exercises to

build your back might be a little bit too wordy so I'm just going to say no fuss dumbbell back exercises so I went ahead and added some body copy here uh talking about kind of the benefits of doing your back so getting the nice vshape from your back to your torso doesn't require crazy equipment so we're kind of like selling and teasing that like you can do this without what you typically think think um do you just have dumbbells in your home gym we got you build your back with these top five dumbbell back exercises

so I think that's great couple reasons why that's great is people love lists so we tell them there's a list here and we have some branded stuff where it's like super conversational like we got you and that's kind of like in the voice of the customer um we're talking about building our back and really selling the click here so I love that and then probably have a lifestyle image of someone's back so I'm just going to say lifestyle image right here so I was just like trying to find inspiration for this bridge section and look

at this from this brand here chest Anatomy 101 calling out like different parts of the chest and then what part it hits like this is brilliant I think this is great to bring value to the list break down different parts of the back um let's do something like that let's steal this and right here in this blog by Gym shark they actually break down each thing for us so let's just use this and then create the graphics so that's perfect right here we're just going to do that and then tease the click again we say

back Anatomy 101 kind of stealing from this example right here back Anatomy 101 breaking down the different parts and then we'll have pictures for each one I think that that will be perfect now we could have ended right there but I kind of want some more branded stuff here so it's not just two sciency right in your face so I added some copy um kind of selling the click even more with these exercises there's no excuse again motivational tone just like gym shark with minimal equipment and space required these dumbbell back exercises can withstand the

busiest gym to the smallest living room workout again focusing really on benefits here like hey you can use these to build your back even when the gym is busy so boom we have the copy for all three we've ideated them we've written the copy and we've laid them out now we just need to design so let's talk about email design there are a number of different platforms that you can use you could use canva you can use figma you can use Photoshop all this stuff I highly recommend using figma it's what we use it's the

easiest to organize you have the most features canva is good but just doesn't have as many features it's harder to organize and it's just very base level and for the stuff we want to do that's Advanced we need to have features that are kind of like what are available in figma so let's get straight into figma and start designing these emails okay so here we are inside of figma I created this new file here you can see all sorts of different features we have stuff up here slices frames we have shapes which is majority of

what we're going to be using as well as inserting images you have things like a pen pencil you have your text you have different components and whatnot uh comments All That good stuff but really most of what we're going to be doing is using these shapes right here so we are going to start off with the in a world where you can do anything do gy so here is what we have to go off of we have the headline body copy shop now this bridge section and then a bottom slice so let's just lay it

out inside of figma so first thing is we create a frame which is kind of just like the outline of your email and right now it is set as Phil White which I think is totally fine I'm going to set the width as 600 that's what I typically like to do for email designs so I'm going to zoom out a bit and then we just want to extend this Frame out and let's lay this thing out so we are going to have a logo at the top we're going to have our headline body copy and

then image so I just copy and pasted everything in we'll just have a headline right here the body copy right here and then a shop now button which if you want to see how I did that all we did is we put a rectangle here set the width to whatever we want and if we go over here to this right here we can add edges so let's try like 30 and perfect it just becomes that so then we can do this change the color to whatever you want let's change it to White for this example

and then you can just add a text that says shop now right there that is white text which is tough to see let's change you to Black going to extend this out and then put you right in there and that's all you really need to do so just going to delete that for now and then we'll have an image down here which I'm going to need to find but let's go on ahead and get this going so I found this image and I think that it is perfect for what we're trying to do there's room

at the top there's this girl right here uh which is kind of just like the brand she represents the brand so I'm going to put this in and I want to make sure that we can see everything so I'm just going to right click this and send this to the back and then right there boom we have this this lady in this image going to delete this and then we can adjust the colors here here to be white and I almost forgot but we need to put the logo up at the top here so I

just pulled this off of the internet let's plug you in here and then maybe give you some room and zoom in make sure that you are nice and centered Perfect all set here now what I want to do is I want to adjust the fonts here so it looks more like gym shark rather than this basic font and boom look at how much that brings it to life having the correct gym shark font now this looks like gym shark I want to move this up and then and crop you just so she's a little bit

closer and yeah this is looking pretty badass so far but it still feels like there's something missing there's like some weird space right here I think something cool that we can add to give it even more depth is we say like do Jim in the background um so we're going to have to do some cool stuff right here which I'll show you so in order to put the do gym behind this girl right now this is one image as you can see right there and so I can't if I tried to write like do JY

it's just going to go like in front of her we want it to go behind so what we have to do is we have to remove her from the background and then put and then separate the background from her so that they're right here and here and then put do Jim right in between so what we're going to do here I just copy and pasted this I'm going to use a plugin that I have called icons 8 background remover and then remove the background on her and then it will essentially just like show just her

and so boom here's what we got it's her without the background and then we're going to be able to plug her over top and then then put text behind her so for the text I just pulled this up to the side here I'm going to say do gym I'm am going to lowercase this as I typed it and just like that we will put you in I'm actually going to adjust the spacing a little bit okay boom just updated that now let us insert you in here and then we can kind of like play around

with this to make sure that it's cool coolly styled so I'm going to increase the size to like 70 and see how that looks okay cool I kind of like that but let's Jazz this up even a little bit more let's change you into uh let's see that looks cool yeah just like that and then what we could do is copy and paste this multiple times and I want I'm going to put this like behind her so to move these behind her I'm going to highlight these and then just go to layers and move it

behind this image of her and then hopefully if we did it correctly let me unlock these then we're going to be move behind her and then then boom it looks like I think we did that correct just moved this cropped and then boom we're all set we can carry this all the way down but before that I kind of want to make this even cooler rather than just like plain I'm going to make these like outlines okay so if we do this this is a cool trick that you can use where you are going to

turn the fill off and then add a stroke on the outside just like that let's just change this to White and then boom that looks cool and so what if we even I'm going going to move you down for just a second we're going to do the same thing for the rest of these but we can make the stroke slightly different so we could keep that but what would happen if we made it a little bit lighter yeah like that and then we made this the same and then we went back and forth okay here

we go now we are cooking that is a killer hero section I absolutely love it let's move on to the next one okay so I just put in the hero and then the bridge but you can see for the rest of this we're going to do this mix and match section so we need to get a ton of images and we also need to get just like bottom sections as well okay so I just got like the first frame of our GIF I'm going to show you how to create a gif so all that I

did here is I created a frame that is on 600 width let's actually adjust that so all you need to do to create a gif is you need to create the different frames so all I have is this Frame I just inserted this image from the website and then took the bottoms from it and then added just a circle and some arrows right here then all we need to do to create a gift is we need to copy and paste this and then fill in the blanks and then we're going to use a cool little

plugin to create the GIF for us so this is how the GIF is going to go it's going to change the top keep the bottom and then keep the top change the bottom and then kind of just like repeat that so that people can mix and match all you have to do to create the GIF is we want to click all of these I'm clicking shift and clicking on all of them then we're going to use another plugin of mine go over here go to plugins and then we are going to do we're going to

use this plugin called giy canvas we've selected everything we open giy canvas and now it's going to create this just like that perfect let's download it and then put it into our design so I just inserted the GIF here so let's zoom in if we were to go on here and then click play over here on the side we're going to see it plays it's not going to show on the static figma design but that's fine we'll just plug you in just like that go up extend the frame and then add a button down at

the bottom perfect look at this this is playing through and this is going to look awesome let's just make sure that this is centered and boom now we just have to do the bottom section the new drops just in I need to find an image for this and then it's going to be super easy once we have a good image to just put in the text that we have right here okay so I found this on their Instagram and this is perfect I crop it a little bit but we're just going to be able to

put our text right here so let's put this at the bottom you see it really brings this a little bit more life since this bridge section is just like plain product pictures of people in like a studio so this is going to be perfect let's just add in our text and boom that is looking mighty freaking fine I like how it also matches like kind of the colors up here uh now we just need to add our footer and then this email is going to be good to go for my Footers I always like to

have different buttons so that people can continue to shop in whatever way they like so I'm going to separate by men and then women add those buttons add like the social media add some icons and then we should be good to go okay boom let's take a look at what I did I'm actually going to copy this and use it up top just like this for the rest of the footer let's adjust some of these lines but you can see what I did with the footer I added lines with text for woman man and then

we have our social media icons these are just images and then I took these from uh their website just like this that's perfect I just want to make sure that this is properly aligned and spaced and then I think this email is good to go boom look at this email absolutely love how it turned out we have a head line we have the body copy here that is very branded we have shop now we have the cool gym do gym section we have this unique section uh gifing through different products new drops just in adding

in more of a lifestyle image with more colors and then a button and then a footer with buttons so that people can keep shopping this is a near 10 out of 10 email in my eyes not to not to flatter ourselves here but looks absolutely amazing let's move on to the other emails okay so for these other emails I'm going to kind of go fast so that we can uh make sure that this video isn't like 2 hours long but we have the review social proof email right here uh let's get this one knocked out

so same deal here adding a frame we're going to make this 600 width and then we will kind of insert our different sections here so I just got this phone just off the internet we're going off of the example that we have right here so we need to put a headline we need to kind of outlines here and then a button so let's get straight into adding those in so I'm just going to copy that and paste this over Say by gy lovers for gy lovers change you to Black and that's perfect now let's get

like the testimonials in here so for these I want to make it pop out like this example right here um so let's do this let's create a little rectangle like this let's add some borders around it and then we can put this in right here it looks kind of weird as is let's adjust the colors a little bit this is kind of more gym sharks speed so we'll have one testimonial there one testimonial here and then one testimonial here move you down 100,000 plus verified reviews this looks pretty freaking cool let me adjust the spacing

a little bit to kind of be where I want it to be and boom that looks pretty pretty perfect so what we did here was we just kept those colors we used this gray background with a 300 uh corners and I just these are different this is just like one little little text boxes that I organize differently but just putting the person's name and then Bolding kind of the main points make the glutes and quads look great fantastic value for money I just got the these images right here these icons so if you go up

into shapes up here there's actually star so I just made five of them and put them next to each other and this looks pretty freaking badass so far but I don't want a plain white background so let me go to like their website see if there's kind of like some texture that I can use let me see if I can find like some background like this would be super cool to have like over our um behind our phone okay so I found this I think this background is perfect so what if we literally just like

kind of plugged this in here oh there we go and then move you to the back oh yeah there we go I am I really like how that looks so let me add the logo here I'm actually going to find a white logo that's clear cuz I think it would be cool if we didn't have the logo in its own bar perfect throw you up here at the top and this looks badass I love the texture still seems a little bit blank so let's add like the gym shark logos as well to add even more

depth so I just got the logo here can we put there we go that looks super cool let's add like another up here move you guys to the back so that you're not blocking anything oh actually we can't send you all the way to the back let's move you above that image um maybe add like a angle and okay this looks real badass just like that and then maybe change you to White and then I think this is pretty much good to go made some slight updates and look at that hero section I absolutely love

it now we just have to get to this bridge section so I'm just going to copy this and insert a ton of images boom look at this we have a ton more life we're showing off our products and I want to end with a final shop now button as well before we move to the footer which again I'm just going to copy and paste from here maybe extend you out a little bit and boom this looks amazing love how this turned out but I want to take this a little bit further because I don't like

how this is so abrupt I think I'm going to add a gradient of some kind just to make this gray flow into like our white footer okay so to add a gradient in the background we want it to flow from Gray to White so I'm going to create a rectangle right here change you to 600 and all you have to do is Click right here go to gradient and then we're going going to be able to have this flow I'm going to put these behind the images and play around with some of the coloring to

make it flow from Gray to White okay so I found like the perfect color right here I just used a color finder then we have the linear stops 0% means it's at the top then we have this section going all the way through and perfect we just want this bottom color to be white so that it flows from Gray to White and it's literally that simple look at how much better this flows absolutely love how this email turned out it looks like it is good to go as well okay and the last email here we

have this blog no fuss dumbbell back exercises uh we're going to have a hero image up at the top we're going to have this bridge section of back anatomy and then finish down here let's get to the design and start off of course with a frame that is 600 width so since we're using kind of the same layout is this email I'm just going to copy this whole section up here just like like that and then paste it move you over here now we have that let's just copy and paste our headline so there we

go we just have to change this button to learn more and we're pretty good there okay my camera stopped but we are back and we are doing the last one here which of course is going to be the no fuss dumbbell back exercises so for this one especially for blog emails I like like to have the headline the body copy and then learn more button right at the top of the email so that the customer can easily click um since we're just teasing we really want to sell the click on this email so that is

what we're going to do we can probably literally copy this top layout so that's what I'm going to do just to start out I'm going to copy this over maybe just like delete all this stuff and then I'm just going to copy and paste um the copy from over here okay and just like that we have copied everything over with the cop Cy and paste from the copy in our document here um just added top no fuss dumbbell back exercises it's going to be super easy for the customer just to click so what we need

now is we just need an image to go behind this and I want it to be of somebody's back just absolutely jacked so that we get the person to click and I've got an image from over here which perfect I wish this was a picture of me but it's not I found this just on the internet so I'm just going to slide this in here and then move this to the back and then I want the I want to click the frame so that this stuff gets clicked clipped off I'm going to click clip content

and then just like that we can have the person's back just like this maybe move this down just a little bit do something like this and then boom but the problem with this is that this is very difficult to see and to read so what I'm going to do here is I'm going to add a gradient so we're using white text here we can add like a black gradient behind this to kind of like flow into the picture so I'm just going to go ahead and show show you what I want to do let's set

this to like 600 width I'm going to move this in here I'm going to set it to Black and then we want to move this backwards just like this so we want the gradient to maybe go until like this point until the image is like Perfect all we do go over here gradient and from the top we want it to be black and then at the bottom down here we just want it to be seethrough so we're going to change this color right here to 0% and then see how that looks okay that looks a

little bit better a little bit easier to see but I still think it could be a little bit easier so what we can do is we can move this stopping point for when to like start the uh gradient is we can move it to like let's go 35% of the way it's going to move it all the way like down here and then boom now that is a little bit better little bit easier to see and I don't think this should be a problem let's move this down just a little bit and boom this looks

pretty freaking good awesome so looks like we're set here I'm going to set a fill as white we're just going to use a white background for the rest of the frame as we go into the bridge section of back Anatomy 101 so I'm going to get some like pictures off of the internet of like different parts of the back so that we can call them out and kind of like point at them um during this bridge section so perfect here we go I got these we have the traps the rhomboids the lats and then the

Rector Spin and so I laid them out just like this super simple this is 600 width so all that I need to do now is drag these in maybe throw it in like right there make sure it's centered um and it kind of looks I'm I want to add on all of these I'm going to add a just if you click right here it's going to add a border a border around the inside just one width so now these stand out just a little bit and we have this copy here the back Anatomy 101 so

just going to do this change you to to Black and that should be good like this to make it a little bit less flat some sometimes what I like to do is add like a drop shadow which you can go over here so I'm just going to click effects right here and then drop shadow and you can adjust like how you want it to be viewed uh so right now it's going y4 maybe add like x to the two so it goes out to the side and now it has a little bit more depth so

now we can add the remaining copy of just the these parts um so I'm going to copy and paste this stuff over just in some text boxes so check out what I did I just took the copy from this section here and we just put them we put like the name of the muscle on top and the body copy and then all I did was I created an arrow just like this which you can do just by going up here you can create a line so let me just do a mock for you just like

this you can create your line however you want and then if you want to add like a curve you can go like that and then do something like add a 60 Bend something like that and you're going to be able to do anything that you want so we just pointed to the different muscles and this looks pretty freaking good I also added a learn more button just right at the bottom down here that should be perfect but still I feel like it is a little bit flat and so I kind of want to draw inspiration

from this text over here and put something like back Anatomy or something just to bring this a little bit more to so what if we I'm just going to copy that and then move you back put this here and I'm just going to say like back Anatomy back Anatomy change the stroke to Black so that we can see it right here and then what if we put it like that let's see how could we make this work I think probably the best move is do something like that and then you could say like Anatomy do

like the rest of it down here at the bottom like this actually going to end with 101 I think that would look a little bit cooler there we go something like that brings it a little bit more to life I don't think it's too distracting it might be let me know what you think in the comments I think it looks pretty cool I don't think that's too busy I think that this is perfect just how it is okay boom looking pretty freaking sweet so far we have one last slice section here um we don't really

give any direction on the design I do feel like this is a little bit Bland in terms of it's just like uh black and white so I think we could add some photos down here with the text and that'll bring it to life a little bit more okay so I just got these three pictures of just people flexing their back again to get people to want to click this article with their back uh so I think that helps now we can add our copy down here at the bot so there we go not too bad

just like this let's throw in this footer and see how the whole thing looks perfect look at this thing how it flows we have everything in here with the footer and the remaining text this looks awesome love how it looks we have multiple reminders for the person to click learn more learn more learn more you can have this many buttons as long as you're not telling the customer too many different things we're just telling them one thing trying to lead them to one decision so this is perfect so here is the final product looking pretty

sweet love how it turned out and there we go so here are all three emails they look really good we have some different variety we have a branded email that's more just like selling bestsellers and selling like their brand voice and then we also have a testimonial one just kind of a cool little concept right here testimonials try to boost some social proof and some Goodwill with the customers and then we also have some value teaching people a little bit about their back and then how you can grow your back without having to have crazy

gym equipment these perfect love how these turned out now let's go over how we can actually upload these inside of clavio okay so to upload emails into clavio there's a couple steps that we need to do I'm just going to upload this one for you guys just to show you how it's done so what we do when we're uploading emails is we're uploading image files so we're uploading slices of this email as images and then what we can do is we can link the images where all the buttons are to like take the customer somewhere

like to the blog so what we're doing in this email is we are going to export a ton of different image files across this email we are then going to have to compress those image files to be smaller because if we just try to export them as they are they're going to be really big file sizes and we don't want big file sizes because then it's going to take a long time for the email to load in the person's inbox I'll explain a little bit more on that in a second but then after that so

we're going to export his images we're going to compress the files then we're going to upload them into clavio we're going to add our links and then we're going to be good to fire off so in order to slice this as image files into clavio there's a feature right up here inside a figma called slice and all we do is we are just going to slice the different parts of the emails email that may need different links so for example this logo section I just created a slice and what this is going to do is

it's going to capture that section in the slice and give it to us as whatever file we want so what I like to do is I like to export on 2x just to make sure it's good quality and then for the type of file I like to do a JPEG you can do whatever you want really and then we just want to export it save it to our computer so I can just say GS slice one and then I will know that this is the first slice right there so that's the first slice and then

for the second slice I just copy and paste it I'm going to move this one down make sure that they are aligned right there and then I'm just going to go down to this section now you may be wondering why don't I create a slice for this whole entire section well that's just going to be a little bit too big and so we don't want our file sizes to be too big again because the bigger our size of this the more time it's going to take for it to load in the customer inbox so for

example right here I actually could this is probably like the biggest you would want to go but just to be safe I would go just right here and then export this as like the second slice and then we'll do the remainder after okay so I have the email all sliced up I've saved the file size the files onto my computer next I like to go to this website I love img.com it's the easiest in my opinion and we're just going to go compress image you can really use any website this is just the one I

use and we are just going to slay save all of our slices which we can find right here so I'm just going to select all of these going to open them and then we're going to compress them and you can see we're going to see how much space that we saved so we can see it right here we went from 2.84 megabytes to 469 kilobytes perfect we're just going to download these and then we get a zip folder right here and then we have the compressed files that pretty much don't sacrifice any quality um but

they're just smaller file sizes so now let's take these over to clavio okay so now here we are inside of clavio we're just going to create a campaign we're going to do GS uh video test we're going to do an email we are going to click continue we can choose our audience to be whoever we want it really doesn't matter I'll just say newsletter it's just a mock clayo account and for subject line and preview text we can really do whatever I have a in-depth video on subject lines and preview text you can check that

out on whatever you want it to be but for this one we could just like copy this right here that's probably what I'm going to do I'm just going to copy um the text here we're going to say no fuss dumbbell back exercises and maybe do a flex right there and then no gym no problem something like that and with dot dot dot it's a lot more curiosity um driven to do something like that Center name obviously you want to make that gym shark but all we have to do here is we can create a

blank email inside of clavio and again we have have image files so what we do is we're just going to upload a bunch of images so I'm going to delete these delete this section here we can keep the social icons I'm going to duplicate ton of these image sections and then we are just going to upload our new slic which we compressed right here so start off with the logo and then one by one work down the line all righty so take a look at this we've added all of our separate images right in here

so what I did these are literally all images is besides the this social link section which we can edit this to be whatever icons that we want if we want it to be a different um a different social media you could change it from Twitter to Tik Tok whatever you want it to be that's something that you can do in for gym shark and then just link them separately here super easy again this is just all images and then we have the unsubscribed text here at the bottom but I'm going to take you through a

footer trick that I like to do to improve our deliverability so since we're uploading a ton of here that can look fishy in the eyes of like Gmail if it's just like an email with a ton of images and there's only this much text within the whole email so we want to override that and try to show Gmail that this isn't spammy by putting a bunch of text in here so what we're going to do is we're going to add a ton of text right in the bottom of this email so let me show you

what we're going to do okay so as you can see I just went to the gym shark's website and I'm just going to copy and paste their About Us section and we're just going to put all this text inside of clavio but we're going to make it completely invisible so watch this I just put the text box in here I'm going to paste all of this text so look at how much text this is now this is going to help with our deliverability because Google is going to see oh there's text there's a lot of

text in this email as well as images so I'm just going to Center this but we're going to make this super small we're going to make it size five and we are going to change the color to be something like white so it's see-through it's the same color as the background here then we can even change the line spacing so it's not um taking up like a bunch of white space change this to like 5% and then look at that completely invisible but there's a ton of text right there and this is going to help

with our inbox placement now that we have the pretty much whole email built we need to add in all of the links for the images so if some person clicked this button we want this to just take somebody to the main gym shark page so I'm just going to copy that right here and then for this section we're going to want to take them to the blog okay so here's the blog I just copied the link and that's probably going to be pretty much the rest of the links in this email all that we really

have left is woman in Man so I'm going to go to gym shark go to the men's section copy this link and then do the same for woman okay perfect now the last step is we want to add alt text which is right here so essentially if somebody blocks images from showing up in their email which is less than 1% of people it's very low but it's just going to show the text and so uh it's going to show this alt text so all you want to do it's kind of like summarize your message right

here sometimes this can help with deliverability but it's really not a big deal I just do I just kind of like paraphrase whatever it is so you could just say top no fuss dumbbell back exercises and then do the same for the rest and boom just like that we have everything the email looks good on desktop and mobile so now as a final form of Defense what you can do is you can send yourself a preview all you do is Click send test up here send yourself an email check all the links make sure that

the email looks looks good before you fire it off which is super simple all that you do is you go to next so again I don't know why the subject line didn't load but you could just say something like that go to next and then schedule or send and it's as simple as scheduling it to where wherever you want it to be boom you just watched me from A to Z strategize write the copy design and then Implement to send off three gymshark emails this is the exact process that we use at my agency which

has generated $40 million for clients in the past few years I hope you got some value from this if you did subscribe to my newsletter inbox newsletter. c/s subscribe you get a free 75 page guide on email marketing when you sign up if there's another brand you'd like to see me create emails for let me know in the comments and again I hope you got a ton of value from this drop a like whatever you need to do and yeah I'll look forward to hearing from you and I look forward to seeing you in the

next video cheers okay this is most definitely my most asked question we are talking about how to get out of the spam folder a app as possible as soon as possible as possible that is what we are going over real quickly in this video this exactly what we use in I just want to say I hate how complicated many people will make deliverability seem most cases it's trying to make you feel like you can't do it yourself so that you buy someone else's service but it's really not that difficult and I'm going to try to

show you exactly that I'm going to go over exactly how to get out of the spam folder if your emails are ending up in the spam folder how to get out and then how to stay in the inbox cuz people aren't receiving your emails it's going to be pretty hard to make money so what is deliverability just so we're on the same page essentially inbox providers want to improve the experience of their customers by only showing them emails that they want to see um because if you're just full of a bunch of emails that you

don't want to see they're probably not going to use your platform and they're not going to see your ads so inbox providers want to do that so deliverability essentially refers to your domain and IP sending credit score that's how I look at it if you have a good credit score you're going to land in the primary tab which is right here if you have a bad credit score score you're going to land in the spam which nobody checks their spam if you're somewhere in the middle you'll land in the promotions tab which again it's not

a spot you want to be um you you really just want to be in the primary inbox so essentially that's what deliverability is it is your credit score how reputable of a sender are you um are you more likely to land in spam promotions or the primary tab that's what we're talking about so again just think in the eyes of Google if two out of 10 people are consistently opening your emails if you're sending to 10,000 people 2,000 people are opening them you think that Google is going to keep sending you in the main inbox

eight out of 10 people aren't opening your emails no so if you have 50% open rates you're getting good engagement that tells Google they're thinking okay where should I put this email it's going to improve it's going to improve your inbox rate and then this is just like a cycle that keeps building off of each other whereas if you have like 20 to 30% open rates and bad click rates Google's like okay not a lot of people are seeing this let's send them to the spam folder let's send them to the promotions folder and then

it makes it even harder for people to see your your emails and so it's just like a cycle so it can be hard to get out but not impossible which I'm going to go over so join my free daily newsletter yes uh promo here get a free 75 page guide when you sign up it's really good I suggest you sign up so why are your open rates low so essentially open rates how many people are opening your emails and a lot of people that's that's just like kind of the best way to view your deliverability

is how many people are opening your emails and so um why would your open rate to be low and when I say low I'm saying sub 40% we want to be above 40% so let's assume you have like all the technical stuff in place you have like your domain requirements which if clavio isn't doesn't have a warning sign like at the top of your homepage you should be fine um so let's assume you have those in place there are two possible reasons you're getting low engagement you're getting 20% opens one your emails suck and nobody

wants to open them could be that or two you have a bad sender reputation and Google's just sending you to spam promotions and people aren't seeing your emails so uh the best way to improve your deliverability is to make better emails if you make good emails people enjoy them and then they continue to open them if you send the same templated BS little design where it's just like okay I'm going to put this up in 5 minutes it's a template what's the value you're bringing to the user why are they incentivized to join whereas if

you like you have a clean design you have good copy you have a fun email with a good topic that people want to learn about and it's different every time you're you're giving people a dopamine release when they open their email you get a positive Association and then their monkey brain essentially next time they see a notification then from an email from you they're like oh last time I got dope I me let me go click and check what's happening people crave dopam mean especially today Tik Tok all that good stuff so and that leavs

the future open so just improve your emails and your deliverability will improve a long ways that's literally the number one way I see deliverability being improved just send better content and then number two is build up your sender reputation if you're getting sub 40% opens you are likely getting higher promotions Tab and spam inbox placement so we need to prove to inbox providers so right now we have a bad cent of reputation we're Landing in these other uh inboxes we need to prove to these inbox providers that people like our emails and want to engage

with them so we do this by boosting up our opens and clicks for period of time we want to show Google hey we're getting high opens High opens High opens High clicks High clicks people are engaging with our emails we at a very high rate um how do we do that we only send a people who open and click your emails it is so simple so simple stop sending to people who don't open and engage with your emails so that is what we want to go over and this is the protocol that I'm going to

go over with you super simple so what we want to do to start out we want to create engaged segments engaged meaning essentially just like a segment of your list of people who are opening and clicking your emails so we want to create engage segments of 14-day 30-day 60-day and 90day variations typo how unprofessional of me um but this is essentially the segment that you want want to create for the different days so this is a 60-day engagement you can see somebody's done they've opened email at least once in the last 60 days or clicked

email at least once in the last 60 days we include an or because sometimes clavo will track a click but not an open this is just like a fail safe just in case uh so if somebody's like opened an email in the past 60 days we want them um and then we want to make sure that they're subscribed so they can receive email marketing um and they have bounced email I change this zero we want to have zero boun so that is what we want that is like the engage list that we want to go

off of uh for 14 day 30day 60-day and then 90day so create those lists and then we'll go from there this is the road map for achieving perfect deliverability in 6 weeks this is all you need to do weeks 1 through three create your 14-day 30day 60-day and 90-day engage list turn off all of your flows all your automated emails besides the welcome flow browse abandoned card abandoned checkout abandon and post purchase those are very high engaging flows people are going to open them at a very high clip like the welcome email people sign up

for Discount you think they're going to open that first email that gives them the discount yes and so that is boosting our credibility we get very high high opens with that card abandoned hey you left this in your card people are very highly likely to engage with that post purchase hey thank you so much for your order uh here's here's info on your order keep that on because people going to want to see info on their order so these are going to be essential for building up your reputation getting High engagement then we want to

send highly engaging campaigns three times per week only to your 14-day engaged email list 14-day 30 day that's all we want to do three campaigns a week you might be thinking why are you sending a lot of emails our deliverability is bad we need to build up our reputation if we're sending one email every week it'll take us three weeks to get back what we can get in one week by sending three in one week and that's kind of like the ideal Cadence that we found for as sending we send three to four campaigns a

week to our clients and it just it keeps you top of mind with your customers it gets them in that like dopamine Loop where they they'll keep opening your emails if you send once a week people will forget about you and they'll be they just won't remember so just trust me three times per week to your 14-day engaged list these are the people who are opening every single one of your emails and so they're going to open them and you're going to get really high open rates so once open rates to your 14-day engag list

are 50% plus like consistently like for three straight campaigns we want to expand to three times week to your 30-day engage list um we want to do that for a couple weeks and just continue to send campaigns so do that weeks three three to four open it up to your 30-day engage list and then weeks 5 through six just keep monitoring your opens and make sure you don't dip below 40 to 50% um and just play with your segments so once your 60-day engage list is seeing uh 50% opens you can keep expanding so we

just want to expand expand expand and if we get low open rates we want to tighten it again in this s sen sen and then um so this is where you want to open it up up to your 60-day and see just like slowly expand and then now week 6 plus we're sending to the 90-day engage list and then one campaign a month to an expanded list so now our deliverability in a good spot 90day engage list is just your base sending list um we don't want to send to the full newsletter because there are

people who use fake emails there's people who never open your emails people who like Black who have a blacklisted inbox provider they've blacklisted your um your domain so no matter what you're ending to spam so we only want to send to people who have opened an email in the past three months like if you think about it three months is a long time so only send to those people who have opened in the past three months that's just your base list you don't send to the full list except for one campaign a month to try

to bring people back in doesn't need to be some crazy campaign could just be a regular email and just open it up to the whole list see if a couple thousand people come back and open that email if they do open that email awesome they were just added to the 90-day engage list um because if anybody opens an email in the past 90 days they're added to this if they open they're added so this is literally all you need to do don't over complicate it just follow this protocol stick to the plan just stick to

it it's a really good plan just stick to it most people just don't do it that's all you need to do this is possible this is a client example this brand was only seeing 20 to 30% opens on their campaigns and they were constantly Landing in spam this was very frustrating because only 25 perc of the list was seeing their messages and in turn like the sales they were doing were flopping uh upon inspection they had all the technicality set up we didn't need to worry about that this was happening purely due to send a

reputation they were just Landing in spam I I signed up for their email list landed in mys Span so all we had to do was improve the reputation of their domain and then open the full campaigns back up so you can see uh open rates click rates placed orders but open rates is what we want to look at um 24% 29 27 47 for like a very small list uh this is like a survey uh 29% 11% like very very low opens just consistently you're telling Google hey nobody wants to open these emails that is

essentially what this brand was doing so they were Landing in spam and they weren't getting out and so Revenue numbers 5K was the peak 5K was the most they generated after following our protocol literally as simple as I showed you this is what was happening on day 60 so 26,000 people opening this email 34,000 on 30% opens now we are getting 60% opens 65,000 people opening the emails that is that is where you want to be um we having some issues with click tracking but Revenue 23,000 in one email compared to 5,000 none of these

had discounts by the way and so it's just that simple open rates we're only sending to the engage list we're continuing to show Google that we are a reputable sender um and getting high opens and nothing is getting affected we're Landing in the Inbox and a lot more people are seeing our emails more people see your emails you generate a lot more revenue and obviously our emails were awesome and doing really good for them so that's that's essentially this is possible trust me uh if you want more help you can book a call with me

for an Ecommerce brand doing over 50k a month Shameless plug um but yes if you have any questions let me know deliverability is kind of a weird topic but it's that simple just try it trust the plan and you're going to be okay um but yeah thank you so much for watching this video let me know if you have any video requests and I will make it happen and yeah I'll see you in the next one hello in this video is exclusively for people who like making money we are talking about six email marking ADB

tests that you should be running every single week no this isn't just set up your tests once a month to be like yeah we're good little subject line difference where you change like two words no these should be ran and monitored every single week if you want to maximize your Revenue so we're going to get straight to it talking about six specific tests that you should be running so this one here is graphic email versus a text based email and this is the difference we have a Graphic based email up top you can see the

click rates open rates um and then the placed order you can see open rates were better for the text based email on the bottom click rate was almost 50% better as well and then the place order rate as well you can see the placed order value right here much more and so this is just the difference that a text based email can have so the text-based emails are the ones that are literally just pure text rather than doing Graphics everybody's sending Graphics not everybody is sending text based emails this is why it stands out so

much and you can have results like this where this was a best sellers email where you think a lot of people are going to think for best sellers you need to have like all the graphics and you need to show all the products no not necessarily not in this case this was the text-based email for this brand and it worked really well so make sure that you're test testing your text-based emails to see where they are the most effective and where you can fit them into your strategy because you do want to make sure that

you have both graphic and text based emails so this is the first test that you should be running in testing if you haven't already this brings us to our next one which you probably know but probably don't know the impact of and that is the subject line so the subject line AB test is exactly how it sounds you're testing the subject lines but what I want you to pay attention to is the difference in subject lines which I'm gatekeeping but the subject line here this is an abandoned cart email the subject line here resulted like

a lot of people think the subject line is how you get more opens or the open rate is what the subject line is testing look at this the open rate is pretty much the same in fact this head more opens just probably because of variability however if you look at the placed order rate 11.6% versus 3.8% and that's also the value now all we changed was the subject line little things like the subject line can make a huge difference in the placed order value don't just look at your subject line as open rates it's you're

just testing the open rate subject line can have an impact on somebody's actual how they might purchase the product if you make it a little bit bit more exclusive in the subject line if you make it like where there's less barrier to entry like if you say from an abandoned cart email which I'm pretty sure this one was in terms of like the subject line if you say something like your order is ready to go versus like your order's waiting for you your order's waiting for you isn't going to be as effective as your order's

like ready to ship it's packed and ready just click this button it's very low barrier to entry and you can get higher place order rates like this so make sure you're tracking your subject line tests make sure you're doing them all the time and frequently and you're testing different styles of them and you're looking primarily at the placed order rate that's we that's what we care about open rates are cool but I'd rather have larger placed placed order rates so this one had a higher uh open rate but way lower placed order rate so make

sure you pay attention to that next we have products vers categories now this is going to be brand specific and this is something that we test very early on with our clients in how we want to like adj have our emails going forward where we are promoting specific products or promoting different categories of products now this isn't going to apply to you if like you're a one product store but if you have a tons of products you have tons of SKS you want to test like categories like linking people to like men's products versus women's

products or do you want to show like four men's products four women's products like individually rather than categories and so in this specific instance this was a brand that um they have a ton of different skews and we did categories vers individual products now I thought that categories would be better because there are a lot of excuse but categories is up top here and you can see $118 on one recipient who purchased and then 1% clicks 1.04 and then linking to individual products here at a 1.14% click rate and way more purchases much higher average

order value which I'm not really going to attribute to the email but these were specific products now we thought the opposite but this is a very high skew store there are tons of different categories that people can choose from and kind of when you give people a ton of options they're less like less likely to click them when somebody's shopping by category they have to continue to search for more products rather than like showing them the products directly on the email in this case that worked better for this brand we see it go both ways

but you'd be surprised how big of a difference this can have depending on the brand like for for another brand it might be categories would be way better and these results could be flipped make sure that you're testing them so you can get kind of a sense of your customers like buying preferences and especially when they're browsing and opening their emails so products versus categories right there next we are doing long form versus short form this is one of the bigger tests that you can run I didn't mean to copy this link but you can

see the impact right here a longer form email versus a shorter form email this was like a note from the founder telling people like why our product is so amazing and so you can see here um on the click rate and then the placed order rate so this was in the welcome flow welcome flow email 2 and you can see the longer form email giving these people more information on the product which you might find useful and which we thought would perform better only resulted in a 0.2% placed order rate 2.4% click rate $210 meanwhile

the shorter version which was like six lines of text had a 3.4% click rate compared to 2.4 0.7% placed order rate and obviously a lot more Revenue um and you can see like delivered these were this is off of 2,000 person sample size so it's likely that this wasn't by accident there were 2,000 people on each side so technically like a 4,000 person sample size so it probably wasn't by accident for this brand people liked shorter messaging and so literally what this email was was something as simple as hey welcome into the brand I wanted

to give you a warm welcome if you didn't see our products are cool because this one fact shop now that's all it was and then this one was going into like the science behind it and much more background info and I think it just distracted people and it wasn't simple and people just don't read their emails too often they don't want to sit down and read every single word that you're sending so this made the call to action very buried in the email rather than making it six lines of text email or the call to

action is one of those lines of text one and six is better than like having 15 lines of text where it can be buried in one of those lines so long form vers short form make sure you're texting testing them it's going to be different for each audience next we have campaign timing which is another very high lever that you want to dial for your brand so this one was so some Brands they'll be better at certain times of the day this was a test of of morning versus like late afternoon and you can see

late afternoon the open rates 26% versus morning 36% you can see the click rate was actually higher um but the placed order rate there were just too little people and so placed order much higher for people earlier in the day rather than at night sometimes you think maybe at night you can send people emails or the late afternoon because they're going to be off work but that doesn't always work when you can get people on the lunch break and maybe they it performs better it's going to depend on the brand so you want to make

sure that you're testing this was I believe 11:00 a.m. versus 400 p.m. um and you can see just the massive massive massive difference and so now we know going forward if we're say making $2,000 more on every campaign that we send it's going to be tens of thousands of dollars more over the course of a couple months and so campaign timing super super important make sure that you dial what times are important for your brand and then we have the flow time delay so similar to The Campaign timing we want to test our time delays

in the flows this is a very high lever that you can pull you can see waiting 30 minutes and waiting for hours and this was for a site abandoned flow so after somebody goes to your website and then leaves they don't view any products they don't add to cart this is the email that we're sending them and we tried waiting 30 minutes try to get them while their attention is hot you'd think that maybe that would perform better they just left the site we're at the top of their mind and we send them an email

that's what we thought but it actually had a way less place order rate on a massive sample size and so 0.7% place order rate versus waiting 4 hours now this could be this had low lower engagement less opens less clicks cuz probably people weren't ready right off the bat but maybe maybe they were more likely to purchase later on because maybe at this time when they abandoned site they were like busy walking around with the kids and you send a reminder 30 minutes later they could still be doing that whereas 4 hours later when they're

sitting in their bed at night they might be more likely to purchase that's what we saw here uh having a higher placed order rate in much higher Revenue very high lever that you can do especially for your abandonment emails make sure that you're testing it's going to be different for each one um make sure that you're testing your time delay between your messages as well very very high lever that you can pull and then one of the last ones here last one here we have branded text based versus plain text based now we've talked a

little bit about text based campaigns now how do you like execute on a text based campaign and how do we want to run it so two types of text based emails you can send you can send a branded text based email or a just plain plain text based email so a branded text based email is going to have like your logo at the top and it's just going to be like plain text there are no images or anything but it has your logo at the top plain text and then maybe like your footer at the

bottom that's a branded plain text and then we have just plain plain text which is literally nothing but text no logos no anything and it's sent in the native inbox providers like format so if you were to open like a Gmail from one of your buddies it would show up exactly as that with the white background black text and just just that so that's stuff that you want to test too because at times they're going to perform differently the pro of having a branded text based email is you have your logo at the top which

people can click um which is going to lead to more people going to your site and then it's also going to be um it's going to be like more branded and attached to your brand feel whereas the plain plane text email is just super simple super easy to click there isn't any other call to actions um it's usually it's like a little bit shorter and easier to digest but they're pros and cons of each so like this test for example we tested it for this brand and you can see branded text based is on this

side and then we have the plane plane text based on this side and so you can see delivered here 1,900 delivered 1,400 delivered here so less delivered but about the same Revenue this has a higher placed order rate 1.7% versus 1.2% which is nearly a 50% increase in placed order rate and then click rate as well 4% versus 3% um so the plain plain text just happened to work better looks a little bit more personal um so it's going to depend um on what you on kind of the brand and what your messaging is a

lot of times if it's going to be direct from the founder like you're saying hey it's Max the founder of this brand plain text would be the way to go but if you're going coming from the brand itself like the well copy like this is the team at well copy then maybe the Branded is a little bit better because you're going to have your logo and you can make those associations but uh branded text based and plain text based are things you you are going to want to test and make sure you're mixing them up

every now and again but lean towards the one that performs better so those were the tests that you should be running branded text based versus plain text based flow time delays campaign timing long form versus short form content products versus categories in your emails your subject lines and then graphic emails versus text based emails so make sure that you use these let me know if you have questions with setting these up these were the six email marketing ADB tests you should be running every week if you like making money hopefully that was helpful and let

me know if you have any questions I'll see you in the next one okay so this is how to save five plus hours a week of strategizing and writing copy by correct keyword correctly using chat GPT okay so no BS we're getting straight into it so introduction hello marketing enthusiasts welcome back to our Channel today we're diving into the exciting world of email marketing okay no this is obviously chat gbt this is what chat gbt looks like and this is what your copy looks like if you actually use chat gbt as is AI it's just

not perfect we're not there yet it's easy to tell when something is written by AI there's like phrases that just are very common with chat gbt like well you're in luck uh crafting that is often used enthusiasts is often used we're diving into the exciting world that is always used and so you can just easily tell like the second like the second I see an email I can tell if it's chat gbt or not so um chat gbt is just not going to give you the finished product of your copy um rather you should use

it as a guide and a framework should be an iterative process where you're making edits asking it to change things around etc etc and you know these Frameworks that I'm going to share with you are a great place to start but you shouldn't just be giving taking what chat gbt gives you and running with it like that is not what you should be doing it is like the the Sixth Man of the Year is how I think of it like in basketball terms you have your everybody on your team and then you have clavia who's

like just there to support so this is what we're going over two things that we're going over with prompts and examples for each using chat gbt for writing copy and then using chat gbt to come up with content ideas so using chat gbd to write copy so Step One is we want to Prime chat gbt with brand and product info so these are the prompts that you want to use I will have this Doc in the description so you can copy and paste so essentially you just want to give chat gbt all the info it

needs to then write copies so you tell them literally everything about your brand I'm giving you a bunch of information of my Ecom brand I want you to process the information so I can later ask you to write email copy so use as much space as you can as much information as you can this shouldn't be just like quick sentences this should be paragraphs as much as you can give it and then you also want to give it your website link that's one thing you can also give it and it'll look at your website and

then figure some stuff out so that is this is like the base prompt I use this hits I've tried so many different things and this is the one that hits all the spots to give you the best starting point so if we look at this example this is just like a you could say this is gym shark gym shark I'm going to give you a bunch of background information on my Ecom brand yada y y gym shark we sell high quality gym apparel meant for working out but also for leisurely wearing our mission is simple

I just took a bunch of stuff from their website our Legacy was built in the weight room founded with a love for training yada y y our brand is unique because of this our ideal customer is this brand voice goals and aspirations all that stuff so this is like a pretty brief one um but that is like what you priming we're actually going to show an example with this primer so join my daily join my n join my newsletter starts out daily and then goes to two to three weeks so join it it's shouldn't be

free so step two The Prompt for the campaign so we've primed it with the information it needs now we need to actually give it the campaign that we want so this is like the key the key phrases that you want to use that I've found is you just want to say we're creating a graphic based email campaign if you don't say graphic based it'll give you just a bunch of like like a letter in letter format so you say we're doing a graphic based email campaign with minimal copy very important to say that to send

to our customers the topic is about this whatever the topic of your campaign is using the information I gave you on the brand I want you to write a quick and Punchy headline that's key as well or else it's going to give you like a 20-word headline you want it to be quick and Punchy and then Punchy will just make it a little bit more creative um and then you say then I want you to create a slightly longer sub headline which goes into two to three sentences of body copy leading to a shop now

called the called the action so that gives chat gbt like the information it needs to like understand the flow of the email because that's typically what you have like in your hero section you have a headline you have a sub headline body copy and then a button that's typically what it is and so it's a good starting place you could mix that up however you want headline button and then sub headline body copy whatever you want but step two for this example we say we're creating a graphic based email campaign with minimal copy to send

to our customers the topic is about our best sellers and how they are the MVP for you in the gym they will help you feel comfortable and break your personal records so the MVP in the gym is what like the basis of this email is so you just say give it the prompt and then let's see what it gives us okay so this is what the process looks like so I gave it all that and then this is what it comes up with meet your MVPs jym shark's best sellers crush your goals and set new

personal records with our top selling gear design for Peak Performance and unmatched comfor these best sellers are your ultimate gym companions gear up put your limits and see the difference so that's a bit chap Chey te you can kind of tell it's a little bit like chat gbt it's not quite there so I said so it's an iterative process you're always going to be adjusting and having a conversation with chat gbt so I said can you make it a bit more unique unique wow uh Unleash Your Potential Jim sharks best sellers that's that's a bit

basic um and so this said elevate your workout with top picks crafted to be your ultimate gym allies these Cutting Edge Innovation and comfort to help you smash personal records Reddit transform training that's a little bit better but the headline Unleash Your Potential come on can you make the headline more conversational rather than what it was ready to meet your gym MVPs there we go we're kind of heating up a little bit there that's a little bit better um so I said give me more options for headlines so this is again where you're iterating give

me more options uh say hello to your gym MVPs me yada y y your goto um and then I said my headline is your new goto's for PR day boom so that's I landed on my on like what it was it was your go to I took something from that and then it was like PR day I I got that from I think somewhere else um I don't know um but that was like oh PR day PR day is personal record day where Jim goes try to break the record can you write me two to

three sentences body copy smash your personal records with gear yada yada yada give me a sub headline for this email to go over the best sellers top picks to power through your tougher workouts give me options and so we're still going but we kind of got what we needed right there and so when we go to the finishing touches this is what we landed on your new go-to for PR Day by the way this is how I write copy at my agency it gives you a little bit more control over how the design is a

lot of times like if you just do copy and you say headline this sub headline this body copy this then you as the copywriters the person putting together the emails you've like you've no idea how it's going to turn out it's like you're you're just throwing a dart into Randomness I don't know and you're just seeing what the designer gives you and the designer likes it better when you can give them more to work off of and you know you have better um Judgment of what what you want the email to be so we said

your new go-to for PR day smash personal records with gear that's designed to support your every move our best sellers provide the Perfect Blend of comfort and Innovation making PR day your best day ready to redefine your limits Banger where's my there we go PR day dominance awaits so that's another great sub headline leading into the products which literally just listed out products and just like took copy that they had and then boom that is an email right there look at that amazing we use chat gbt to write it and it looks good it looks

awesome gym shark use it okay now so that's how to write copy with the prompts and what the process should look like now let's talk about using chat gbt to come up with email ideas so you should be sending 3 to four email campaigns a week I send emails for a living I have clients who can leave me at any point in time so I am incentivized to drive as good of results as possible so I've tested every single Cadence and in 90% of cases your sweet spot is three to four campaigns per week to

your whole engaged email list why would I lie to you people are like oh well that's too much have you tried it no you haven't just listen just try it you don't need to listen to me but just try it I've generated $20 million through email I do it for a living I'm not saying that like I'm genius but I just from the numbers every single time three to four emot campaigns a week is what you should be doing as long as your emot content is good this Cadence is the right balance of staying top

of mind and not being Over the Top If your emails suck then maybe three to four email C campaigns per week is too much but if your emails are actually good then people will want to receive them and they'll look forward to it so send good emails it's kind of this is the situation you get and you send content the customer engages because it's a good email next time you send content they recognize you and then you can send more content they keep engaging and it just gets stronger as you go and then this is

also just like familiarity the more time people see you the more they just like start to like you and they start to get to know you first time like listening to a song it's not all that and then you start playing it more it starts getting played more and then now it's your favorite I I used to hate the Mama Mia song but now it's like my favorite cuz I just hear it every time I go out so just send send more okay so how do you come up with all these email topics how the

heck do you do it the best topics are going to come to you naturally like I don't know some some angle that you think of just like you sell organic protein and you're just like uh do you want to like actually be real Natty like real Natty lifters use organic like whatever stuff like that's going to come naturally um but as we know AI isn't perfect but it can give us some great starting points if you're struggling with content ideas it can literally help us create hundreds of ideas in minutes with quick emote microt toopics

so microt toopics are just small little topics within your Niche that you can create a whole email about microt topic for an organic supplement company may be what makes a supplement organic another one could be um what ingredients you're using like this is the specific ingredient that we use uh how the protein is made uh those are all little microt topics that you can use and so um I have here my go-to chat gbt prompt to strategize and build out your calendar it'll give you 100 different ideas that will literally last you 100 last you

a full year of non- discount campaigns so this is the base microt toopics you just say I have a brand in this Niche uh that sells this our brand is meant to whatever the mission statement is or the benefits of the brand then you want to talk about the customer our average customer yada y yada whatever their customer is and what they want I want you to give me 10 overarching topics that my brand can create content about the topics should be very general and tie into our product benefits in the lives of our customer

then with these 10 overarching topics I want you to create 10 subtopics under each the subtopics should be very specific and should educate the customer on the topic and potentially position our products as a solution so that is going to give you 10 macro topics and then and then under them a ton of microt topics and so this a supplement brand example that you can use so this is what I did if you want to read all that awesome um but you pretty much are saying we focus on Whole Food based stuff we don't use

any of this our products are yada y y this is our customer uh write me this and this is these are the results that we got boom look at all these emails that we can make emails about these topics we can make emails about so one overarching topic is holistic health and wellness another is sustainable muscle building the science of natural supplements and look at all these the role of a adaptogens and managing stress and enhancing muscle growth looks like that got cut cut off well-being balancing hormones naturally for that got messed up too the

impact of sleep on Muscle Recovery and growth natural detoxification support your body's own processes gut health the foundation of overall Wellness the connection between mental health and physical fitness these are all things that you can create full emails off of or at least get an idea from I mean you're probably not going to use whatever enhancing is but these give you great starting points incorporating yoga and flexibility training for holistic Fitness uh sustaining M ability like look at all this stuff um all of this is gold that you could create emails out of and your

list is going to actually enjoy and want to receive and this is going to just like help with building your brand and becoming an authority in your brand so never solely rely on chbt again just reiterating that please don't it is just a starting point so that is it I hope you got some value from this and you are going to use chat gbt to save you a ton of time and get a lot of good content examples so again join my free new newsletter lots of value in there then you can find me with

these links which will be found in the doc in the description so appreciate it and I will see you in the next one