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hello ladies and gentlemen welcome to this live script writing workshop for YouTube creators I'm just going to do a quick check just to make sure all my text set up ready to go everyone's fired up in the chat and B me one sec welcome yeah sounds working okay good stuff so let me just tell you a little bit about what to expect today so first things first uh I've spent about 12 months trying to find a way to really simplify script writing some of the people in the chat before this were saying that it is

um incredibly overwhelming they get analysis paralysis they get stuck and I hear this a lot so I want to help you guys overcome that and I want to give you a quick and easy tried and tested system that you guys can just stick to and I've actually been using this system for a few months I use it on create a booth um I also use it to write emails I also use it to write tweets as a little secret for you um it's just my writing system in general and what I'm going to do is

all of you guys who on the live at the end of this I'm going to give you guys a link that's going to take you to uh you can get a document basically which you can then just fill out as a template and I think you'll be able to use this for every script you ever make again so I've really tried to simplify this as much as I possibly could a little little caveat for you this is not the only way to write a script I'm not saying this is the best script writing system in

the world what it is is it's the most simplified version of all the complex things we can do I think the foundational things you need to get good at so we're going to get started hooray anything else that I need to tell you no let's get cracking so first things first why do you need the script writing system well it's going to help you get better than 99% of info videos out there I honestly believe that it's going to save time it's going to help you with overwhelm we've already been over that it's going to

build the foundational skills it is not a viral system so if I wanted to make a viral video wouldn't be the one that I use I would use something different I would be way more heavy on story we are going to use storytelling and elements of it but it's not really a sort of viral kind of script format it's not also for every channel so I work with information based channels or you guys who teach or pass on information this is a system that you can use if you are doing a vlog it might not

be the best option however you can use elements in this so I'm going to reveal it to you this is the system there's eight steps and as you can see each step has a little green line pointing now this doesn't mean that this has to be the diff distance between steps I've just plonked them on here step five could actually be right here step six could be up here but I just want to lay it out in this really easy way um all right so for those of you who don't know who I am before

we get onto that I'm Ed I have this channel film Booth another one called Creator Booth film Booth helps people get views Creator Booth help people monetize and I work with a lot of YouTubers spend my whole life all day every day talking to people at YouTube whether or not it's my friends who are YouTubers to clients to just anyone really uh and this is the channel I work with we picked up 100,000 Subs in 10 weeks they doubled their Channel they've since put on another 100,000 uh this is another Channel I've been working with

someone called Rian Doris who owns a company called consulting.com those of you who know Sam ens you'll know what that means uh his first video on his new channel got a million views and it's been growing nicely and this is another Channel I've been working on as well and we use a similar system on it uh they picked up 300,000 views in a year going from 25,000 to 320 22 million views and also help people kind of monetize their channels got this call email in the other day and uh someone I had a call with

them and they made 1,000 straight after as a result of the advice and I give away a lot for free too so if you're not in my mailing list I every week I send out an email teaching people the tips and the kind of things I'm going to teach you today but I also share the things that me and my friends are exploring on our channels to help get growth and we get results for free and here's another example of someone who made quite a decent chunk of change just from watching my other videos and

then I have other communities as well where we help people with thumbnails um which is kind of like a paid service but basically what I'm trying to show you is every second of my life is spent helping educational YouTubers either grow their businesses or their followings and this is the system that I'm now encouraging them all to use and have been using on some of the other channels too and I'm using too because I truly believe it to be the simplest and best option for most all right so the first thing we need to do

to make sure this system flipping works is we need to make sure you guys sound more interesting all right so why does this matter so I think a lot of people think YouTube is all about editing and filming and fancy cameras and it's not I truly believe that writing is the most important skill any educational information based YouTube in the world needs to get get good at because they can take that still away from YouTube they can take it to email they can take it to blogs they can take it to Twitter they can take

it to writing descriptions on social media if you get good at this it impacts you everywhere writing is the highest leverage skill there possibly is editing isn't you can't take that off platforms now it's going to bring your content to life but I really think you should all be trying as hard as you can to get good at writing so why I'm excited to share this with you and what I'm going to teach you is what I call the Ben's system so there's more to this but what I'm going to do is just take four

very simple things and we're going to use them to make your scripts better basically and the first of the Ben system b stands for big so what we need to do is we need to work out how to make your ideas sound like they are bigger because no one wants to click or listen to a video that sounds like it's going to get them an average result they want big results right so we need to make big promises that sound exciting we also then need to make it sound easy so again people don't want to

watch YouTube videos no matter how in depth they are that feel hard so we need to let them know that this is going to be easy and also we need to try and find ways to make the content easier to digest we also need to make it sound new that's what the end stands for so news always does well on YouTube because it is new right people love new information they want to get the edge so the problem we have with education is there's tons of stuff repeated but that doesn't mean we can't make it

sound new and you might be thinking well that it isn't new I can't make something sound new that isn't new but let me tell you what happened with film Booth so when I came onto the scene I used to get so many messages from people saying Ed you are um sorry I not showing you the slides you are you're teaching us stuff that I've never heard before and I used to laugh because I was like oh I I know that you've it's all out there you know this isn't new information all I did was I

found new ways to represent that information and I explained it to ways I explained it in ways that it made it feel new to people so if I just go back cuz I missed the slides we got big we got easy we got new and this final part of Ben's is safe so safe is kind of like we need to make people feel like they're not going to waste their time by listening to us that the information or what we teach isn't going to be high risk and if we can do all four of these

things we're going to make more interesting scripts and we're going to keep people watching longer so we're going to be looking at that quite a lot hopefully that makes sense and this is the first part of our system so as you can see packaging is actually part of the scripting and it's outside of our attention graph now you might have heard people say you need to do your thumbnail entitle first I say it every day maybe six to a thousand times and most people just don't listen um so hopefully by halfway through the end of

this you're going to understand why it's not just that you need to do it it's that you have to do your packaging first because this whole entire system will not work if you don't do it so let me run this fast you now so we're going to look at some people's packaging and we're going to put it through the Ben's system to start off with so getting the click is the first part of our script it's the first hook so here's Cody Sanchez and what we want to look at is this thumbnail and title Big

Easy new and safe so what I'm going to turn around and say is yeah the first thing it gets a tick it's big I bought land for 10K and made $1,500 a month well in terms of interest uh in terms of like a yield on investment sorry that's pretty epic so that's a a big claim a big result for an amount of money that in the investing world might not be seen as that big although it's definitely a big chunk sounds easy I feel like I could buy a bit of land and put a tent

on it do you think you could do that too although I'm not very good of like I'm I'm not very good at um setting up tents I still feel like I could make money from this so me as a viewer I'm thinking yeah I can do this and then we got new so to me this is new information in the make money online Niche you tend to find it's always the same things right it's people being like how to make money with AI coloring books or uh how to make money with like Drop Shipping this

is totally unique so it's got my attention it's new and does it sound safe well in terms of investment maybe depends how much money you've got some people might think yeah i' happily risk that it does sound safe but also I think the thing that makes this sound safe for me is Cody said she got the result I bought land for 10K and made $1,500 a month so she said the result is there so to me it's ticking all the boxes then we have Elizabeth and Elizabeth Phillips with this video uh you'll not forget for

my system for memorizing everything and she's got in the thumbnail here you'll never forget this video so is it a big claim well let's have a look at that you'll never forget this video that's a big claim and then my system for memorizing everything that's pretty big as a claim uh easy this is one thing that you want to pay attention to and you'll see this all over YouTube but systems in particular whether not their visual or just the word system in a title implies that it's been planned it's been thought out the process has

been taken care of so that sounds easy to me so I give that a tick is it new well it's her system for memorizing everything it's not a system that's named that I've heard of before so I'm intrigued by that and is it safe well she said she's done it and she's also saying you'll never forget this video I kind of feel her she's getting four ticks and then one final one we got Charisma on command here and Charisma on command um have some great thumbnails and titles but here we want to say a big

claim seven verbal habits that make you extremely attractive extremely attractive it's a pretty big claim but also the one onew trick the onew trick to make me extremely attractive that is a very big claim but also it sounds easy right and it sounds new I've never heard of it does it sound safe maybe not so much but we don't have to have all of them so that's one thing you want to be looking at your own thumbnails and titles are they taking many of these boxes then what we want to do once we've got our

packaging nailed is we move on to our hook this is the first step so a hook is basically your job to get people interested now there is an argument to state that your thumnail and title is the hook and that is true but for this system we're just going to drop in another hook so we hook and then we hook again and what we're going to do here is I'm going to teach you three kind of different types of hooks that you can use um there's lots of other ones but I'm just going to teach

you three that I use a lot so the first is a question hook so we've got um this is where you pose a question the viewer wants to know the answer to so let me give you an example have you ever wondered why train tracks are filled with stones now I saw that earlier and it made me wonder straight away I hadn't actually wondered it but if that had started off a video I would have been like yeah actually now you mention it I do wonder it so that would have hooked me and then there's

this one have you ever wondered what that dangly thing is at the back of your throat now that was something I've always wondered as a child it's kind of a weird thing right but people are probably wondered that at some point in their life now we don't want to just throw random hooks at people like this but the whole point is we want to get them thinking we want to Intrigue them we want to shout out something that feels relatable to them that gets them on the same page as us and keeps us interesting and

questions can do that they can be much simpler though they could be like have you ever been have you ever been fed up that no matter how much exercise you do you just can't lose weight you know these relatable questions can hook people and they make people feel like um we get them and we understand them the next type of hook is a story so this is where you would basically start your video dropping people in the most exciting or chaotic part of it the part of the story where the stakes are at their highest

because there's tension you want to know the outcome and if it's kind of a relatable situation for your viewers then um it's going to hook them even more so I'm just going to give you an example of this so here's one of Leon Hendrick's videos uh let's just put it through the Ben's system his title to start off with millionaire goes homeless to prove anyone can make a million is it a big claim massive is it does it sound easy well he's doing he's trying to prove anyone can make a million so there is some

sort of ease to that that if this homeless guy can do it maybe I can is it new yeah I've never seen anyone do this it's intriguing for sure and I think when it comes to stories like this um new ones in like things things that you've not seen people do before are viral in nature that's why Leon got 7 million views and is it safe well probably not a safe thing to do but I feel like if this guy can do it with nothing maybe I could too so I'm going to trust it but

also the word millionaire this tells me that this person has a lot of credibility so I'm happy to trust them and listen to them and dive in so I'm just going to play the start of this clip from Leon now and you will hear and just try and pay attention to where you are dropped into this story today has been really tough this is uh my bench right here going to be sleeping on tonight so this is Mike black the millionaire who went homeless with the goal to make $1 million from nothing in only 12

months so the start of that clip he's at his moment of weakness I guess he he looks like he's crying he looks like he's fed up he looked like he can't do it we're dropped into the most chaotic moment which makes it just so much more interesting and then the story unfolds from there so that's an example of a story hook done a slightly different way and then there's the statement hook so a statement Hook is pretty simple and this is where you kind of want to shock or surprise people the second they click play

on the video so I have different ways of doing this I'm going to share with you how I do it so this is a statement hook I wrote the other day YouTube shorts won't just wreck your channel they'll destroy your life which sounds really over the top right and it is but the cool thing about this is I actually had a script where I could back up this massive claim I felt like I could actually link shorts to Wrecking people's lives you don't want to make a bold statement and then not be able to to

to back up um the claims that you make but this was the first one I started with and the whole idea is I write a really over-the-top statement I think will shock people and then I tone it down and I write three or four so when you're writing your statements like no one's going to see them so you say whatever the heck you like as long as it doesn't leak out on the internet and you can work out how much you want to tone them down but it's like a slap in the face it's a

wakeup call to some people and that as a statement I think I ended up using in an email or somewhere else so those are your three kind of simple hooks your what was the first one question your statement and your story I got to show you this one cuz here to see if you can work out what's happened but Leon has basically combined them all overthinking is like losing your virginity by accident that doesn't make any sense well how about this one losing your parking ticket but dude just because two things suck doesn't mean it's

a good analogy what's a good analogy for overthinking overthinking is like a hamster frantically running on a wheel stuck in a never-ending Loop wasting energy going nowhere where could we go in life if we stopped getting stuck in our heads and just violently took action toward our goals let's explore some ways to do that but it may not be what you want to hear okay so what Leon has done there he started with a statement he then turned it into a story when it cut to him and his friend and then they went back to

making statements and doing stories and at the end he posed a question so he used all three hooks in his hook which I think made it fantastic and I think that was on Leon Hendrick's slat's video which was brilliant so you can use them all together if you get smart like Leon but you really don't have to um and then that kind of brings us onto visual hooks within your hooks so you will plan these of course you'll plan these whilst you're writing and I don't want to go too deep on these but what you

show the sound effects the music the script all of these things combined to hook people and visual hooks in particular particular can be really effective on their own there was one where Matt devel was as soon as the camera came on he was just lying on the floor it looked like he was dead and that was kind of a shocking moment so you can combine that with the actual audible hooks The Narrative that's coming out to make it work okay so let's move on to the next step this is the setup so what's the setup

now this bit is where we want to set up the value of the video that is coming and I don't think you want to set up more than three things here you could potentially set up just one if you wanted and a lot of people do and then you can bring in other elements throughout the video but let's just say we're going to set up three for argument sake what do you set up what do you write in your video to make people care about the rest of it well I'm going to show you my

simple setup system now which is very very easy to to do I think anyway prob takes a little bit of practice but the most important thing here is you have to make sure that your thumbnail and title and your packaging poses three big questions to your viewers and if you don't have three big questions that you think your viewers going to look at that funnel and title and say I don't think they're going to have any questions in their mind we need to go back to our packaging so the first thing you do is you

look at your funel en tile that you're going to work with and just write down as many questions you think the viewer is going to want answers to based on it we're going to look at another Channel at the moment and we'll do this together as an exercise and then I want you to list list them in order of importance and then all you have to do is make sure you pay them off so let me show you what happens um this is Hayden Helia Smith uh you guys who watch me usually watch him so

what we're going to look at firstly is just look through the Ben system at is title and thumbnail is it a big claim the one step you're neglecting in your edits here proof it works uh this is a big um this is a big claim because he's hearing here's proof it works and he's also calling you out saying you're neglecting something so I'm going to say big and then we've got um e easy is he making it sound easy well there's one step and then he's saying fixing this step will take us from boring to

amazing so that in itself feels easy is it new I really like this title because I've not actually seen anything structured like this before so to me it feels new is it safe well because I trust Hayden's face I think it's safe and that's kind of of the natures of being a bigger creater you get that sort of trust um but also he's saying his proof it works that's making me feel safe so what are the three questions that it's posing so in the chat I want you guys to write when you see this thumbnail

and title what three questions come to your mind or at least just one that you really want to know the answer to by the time the video you know gets underway and whilst you're doing that I'm going to reveal what mine are so here's what I thought my questions were when I saw this what is the next step uh sorry what is the step that I'm neglecting uh how do I do it what's the proof that he's mentioning what happens if I don't do it am I boring or amazing where do I fit in just

looking at this funnel en title so the reason and this this live stream's always a little bit like 45 seconds ahead so I'll wait for some of your um your comments to come in before I move on I'll give it a few more seconds okay people are saying how what is the step why is my footage boring he needs to tell me what am I neglecting how what's he talking about what's the proof what if I don't do it yeah so all of you guys have questions right and we're all going to have very different

questions so if we write down as many as we can think of and then in our setup include say three of them we can work it out so what I've done is from the thumbnail and title we've worked out the questions people care and then I wrote this intro I didn't spend that long on it so let's just pretend that the hook has happened and then I jump into the setup so I've written this so in this video I'm going to reveal what this simple step is how any level of editor can easily transform their

videos using it and give you an example of YouTubers blowing up harnessing its epic power so what we've done here is we've taken these three steps and let's just say for argument sake I thought these top three were the most important ones and I have written a paragraph which told the viewer I was going to address all of the things that they cared about based on what they wanted to know from the fumel and title so if we look here what this simple step is that was the first thing they wanted to know how any

level of editor can easily transform their video using it how do I do it saying well I can teach anyone so you must be able to and then I'm going to give you examples of YouTubers blowing up what's the proof so we're addressing the three hopefully big questions people want want to know now that might not be the biggest one but that's what it works for this sake that's that's what we're going to go with for the sake of argument here sorry and then I'm just going to put this through the Ben system so is

this a big claim well we're going to say how any level of editor can easily transform their videos that's a big claim does it sound easy well what this simple step is sounds easy cuz the word simple how any level of editor can easily transform that sounds easy um is it new well I haven't revealed what the system is so potentially and the thing about new is like some people it might sound new to others it might not but there might be an element of new in there maybe it's not the strongest does it sound

safe well again I've said how any level of editor can use it and I'm saying there's going to be proof of youtubeers blown up so to me it's ticking the right boxes so all we've done there is we've taken a thumbnail and title worked out what people care about about and then turned that into a paragraph and that then takes us on to the next step the loop so at this stage we have done three hooks before we've even started and if if the line was more accurate it would probably be closer down here on

the video which brings us to the loop which guess what is another hook so this one is optional you don't have to throw this in here you could throw this in at any part of the video you like but for this example I'm just going to put it here so the whole point of the loop is we want to pose an interesting question that makes people curious so we've said we're going to do all of this stuff and now let's put an interesting question in the way but what do we pose and how do we

know what's interesting well if we go back we know that there are five questions that people really wanted to know the answer to we've already addressed that the video is going to cover three of them why don't we cover these two or one of these two by posing a question and then explaining it before we get onto this information what that does is it allows us to get more content in before we get onto maybe the top three that they actually cared about so I wrote a couple of Loops for you the idea is you

open a loop so you pose a question then you explain it and then you move on and that will close the loop so I'm going to open the loop for what happens if I don't do it which would have come straight after our setup and it was sounded like this but first let me show you what happened when I didn't used to do this and the change it made when I did because it says what happens if I don't do it so we've addressed that and then I would show that exact thing or to address

this Intrigue uh to address this question here am I boring or amazing and where do I fit in to start though we need to work out what level of editor you are to ensure you know how to action everything I'm about to teach you so again it's another thing that viewers might want to know so that's the loop you can drop the loop in anywhere and you don't have to use it but the loop is simply where you pose a question that Peaks people's interest and then you put in some more information and you will

see this absolutely everywhere now that you know about it moving us on to the next part of the video and that is the scripts uh the points sorry so for argument sake we're only going to talk about a video that has three points really you don't need more than three points in a video like at all because often people aren't going to remember all 10 so if you can hit them with three really flipping interesting ones or or really intriguing ones or really powerful ones that could be enough but also you could have 20 points

in here too if you wanted to so there's no right or wrong there um but we're just going to keep it to three at the moment to keep it nice and simple and what do you do for your points what do you say well all you do is you pay off everything that you set up so we know that we set up these three things the first point will be paying off what the simple step is the second will be showing people how any editor can transform their video and the third will be examples of

YouTubers blowing up now we could actually reposition this and start with examples of YouTubers blowing up and then go into more detail but I'm not going to go into that right now because it's not a real video um let's just assume the ordering of this information is fine but we could Shuffle it around if we wanted and then what we want to do is we want to rehook at the start of every point so you will rehook 0.1 point2 3 by posing a question like you did with the loop or with a big strong statement

or maybe even with a story and then you jump into your content now the most important thing you do is that you do not pay off the point instantly this is a massive mistake everyone makes and it absolutely wrecks retention because what they do is they say point one let's say for example they set up I'm going to teach you how to the secret trick to bake the tastiest cake and then you say 01 use more sugar and then you explain why you need to use more sugar you've given away the point you've given away

everything the viewer needs they don't need it and you will see this is why your attention will do this down down down down down because what you do is you pay off the information that the viewer was so intrigued by and then they're like I don't need anymore some will stick around sure what we want to do is we want to unpack it in a slightly different way this is where stories come into play so I'm just going to give you an example of how Alex hosi makes a point by using a story this was

something that was really hard for me is that I had a pretty bad reputation in the very beginning of my college career and all of my high school career and it was because I drank too much I was irresponsible I slept around a lot and I wasn't representing the type of person that I wanted to be and so I felt ashamed of the behaviors that I did but I didn't change them and so it was only through a conversation I had with my father where I said how do I change my reputation how do I

get these people to stop saying this stuff and I thought there was some like PR marketing angle that I could take that I could control the narrative and he said why don't you stop being a piece of that really stuck with me and I started thinking about it and so I said like well if I wanted to be somebody who was respectable what would I do and so then I tried to start acting in that way to be someone whose respect my own I would earn and so when I started doing that nothing changed externally

people still treated me like I was piece of sh they were probably right but my behavior began to change and then slowly so did my reputation but it started with me trying to respect myself first and then others begin to respect me as a result okay so Alex hosi could have started that off and said Point number one respect yourself and then others will respect you and it's like okay it's a little bit CTIC maybe we could have had some of that unpacked but what he did there instead was he started at that dark moment

in his story so he's talking about no one respected in at school and he was in a bad time of his life he wasn't a great guy that's an interesting moment to drop us into a story right it's going to hook us he then goes on to say he asked his dad what to do and his dad basically was rude to him so but it kind of gave him this moment where he was like I need to change so we're seeing the transformation of Alex hosi here um he then says he does what his dad's

told him to do and it didn't work there's a Twist in the story but it didn't matter because he realized he just needed to respect himself in order to make others respect them and then the results came in it's just so much more interesting and do you know what will happen so Leon's in the chat at the moment he sent me this the other day uh and so Leon's getting into using story to make points he said you won't believe this man guess where I stopped telling the story uh and you can guess and this

is what happens stories keep retention flat and often when we start making the point the story has made the point the viewer knows they they've worked it out for themselves oh let me just share the slide sorry so here here's the retention graph so that is the point Leon stopped the story and what's probably happened here is Leon's story was so impactful that the the viewer actually worked out everything they needed from his story he made his point and then they went we don't need anymore so it's not a case of he wrecked the video

it went wrong it's a case of actually they're incredibly satisfied so this is one of the things about using stories to make a point the whole point of a story is it has a beginning middle of an end people want to get to that end so they won't leave so if you can use a story to make every single one of your points is going to make a big difference just don't pay off the thing they cared about the second that uh that point comes in which brings us on to our final part of the

Eight system process before we start looking at someone else's Channel who watches this to see how we can apply it to their content and this is guess what another hook this is our eighth hook in a video and I talk quite a lot about hooks in my emails to people and the importance and hopefully you're seeing why it's just a great big hook tlon so the end of your your video should never end as an educator the hardest thing you can do on YouTube is to get a click and keep people's attention you have their

attention this is the only time in YouTube we can personally recommend a video people so what we need to do on your end screen is we need to rehook them and then we need to write another setup and then we need to point and tell them toward something else so the hook for your final end screen could be another statement and you could say something like the thing is everything I've just told you is completely useless which is going to be like what what what's going on um because there's still three things that if you

don't fix them everything I've just told you won't work so you set up that there's three big problems and then you could simply say so watch this this video next to solve them uh and then unpack it a little bit more so that's the idea your your end of a video is not an end and is this is why I get people binge watching on film Booth there's lots going on in the content but I just Crystal Clear what they should watch next every time and what you'll notice is when you go into your YouTube

studio in advanced mode and you look at traffic sources you can see the retention of every single traffic source and the retention in your traffic Source ends screen will always be higher so mine goes between sort of 70 to 80% a lot of the time because when people start watching one and you and you they're no longer a cold viewer you've warmed them up they're more likely to keep watching and then you have five or six videos linked all pointing back to each other you can create these massive session times so the end of your

video is a hook so let's just quickly run through this again and hopefully hopefully you can understand why this is so important but I'm just going to hop into Photoshop quickly um let me just get it open be me one second okay right so this is the interest ometer um let me just doodle on here so let's say you do your script and then you go to the end and you start with your packaging you've not built the foundations for your house you can't work out your hook you can't work out your setup you can't

work out your Loop you can't work out the points the viewers really care of this is why you will fail if you do not do your packaging and thumbnail first it's it's not an option right it's you've got to do it sounds so serious but then once we've done that let's just assume this green bar here is where we want to keep people all the times the higher they go up here the more interested they are okay so what happens is they see your packaging interesting spikes oh it's a lovely curious packaging intriguing and it

follows the Ben system and then they come into your video oh and you hook them and then they come in and you hit them with a setup that's got a couple of like one to three interesting things they really wanted to know and then you put a loop in the way and they're like oh that sounds interesting too and then you get to 0. one and then you pay off your point before you explain it they leave they don't care you've just told them everything so we need to come back in here just going to

do this again and we need to keep them up here so you tell the story and then what will happen is you make your point and it will drop a bit and then you hook them again and then you come down here so this is kind of what the viewers experience should be like but we always want them in the interested Zone that's really the name of the game the problem is it's very hard to do that and when you're an educator in particular what can happen is let's say you've got three points you might

get to point two and this might leave the Ben system it's not new everyone knows it they will skip they might want to come back or you actually make point two a bit too overwhelming for them so let's say everyone up to this point can understand it and then you hit him with some information intermediates would only understand that they needed more prior knowledge too your attention will come down so this is where we bring in story and metaphor because what you tend to find is it's the easiest way to keep people interested and understanding

but that's one of the downsides of being a Creator is like we don't know everyone's prior expectations but I think if you're always thinking about hooking and you follow this system you're going to get further than most people okay so let's uh switch back to this so what I'm going to try and do now is I've someone well quite a few people sent in their channels and uh the idea was we were going to look at some of their scripts so some of the videos are quite long uh and I'm going to take one person

who sent in their videos and we're just going to break it down and we're going to look at the thumbnail the title The Hook the setup uh and any other parts and see how we can improve it together as a unit so so um where's this video here we are let me just get this up on screen for you guys right share my screen that's the wrong screen let's just share the entire screen right here we have Javin so this was the video he sent in so the first thing we're going to look at for

his thumnail and title is does it fit the Ben's system so is it Big Easy new and safe how to become aesthetic No Nonsense guide so there's no bigness to that the non nonsense guide makes me feel safe but there's no there's not really a big claim in here um does it sound easy maybe the No Nonsense thing otherwise no does it sound new uh not necessarily uh does it sound safe the reason I think this sounds safe is because you're so ripped so I would be like well this guy clearly knows what he's doing

he's got a great body I would click on that for that reason so what I did is I kind of went and dug out some other creators in your Niche just to sort of check out um you know how they do things and look at other thumbnails to see if we could improve this in any way so one title I wrote which I thought could be interesting is how to become more aesth IC than 99% of men um it's a big claim it maybe doesn't fit everything else so well let's think it sounds like there's

maybe a system in there so maybe it could be new information to people um depending on the image would depend on how safe it felt I think we can always use safety because you it looks like you know what you're doing so here's some other options I just went and raided your Niche so this is athleen uh this is how to lose fat works every time s sounds safe sounds kind of easy cuz it works every time it's a big claim works every time and it sounds like maybe it could be new there's no indication

for me personally that this is something I've heard before so you would just change that to this is how you become more aesthetic works every time as your title uh weight loss how I lost 75s in three and a half months so this is really specific specifics also a really good thing to have so how I lost 75 in three and a half months that is a big claim the viewers going oh can I do that too um could be new information there's nothing to state that it isn't it feels safe because I can see

this thumbnail image that yeah I can trust it so it works so we could do how I got shred in three and a half months and then what you would need in your thumbnail is you got to have a before and after the problem I have with this right now is there's no transformation so it's all about the after and for me as a a non- ripped guy it doesn't say oh anyone can do it which makes it feel maybe less easy so I'd be thinking about transformation especially in this space I mean most spaces

transformational thumbnails that are Before and After Base do really well but in the fitness space you could probably make every thumbnail that and your channel would fly so how I got shredded in three and a half months and then before and after five things every ripped guy does copy these I mean five things doesn't sound like a m much it kind of sounds easy um it's a big claim every in capital rip guy does copy these sounds pretty easy again we've got his body there so we know we can trust him so five things every

aesthetic guy does copy these got Jeff nippard here the smartest way to get lean science explained science explained makes it feel safe um the before and after makes me trust it again it's a big result so all of these examples all you do is you find them these outliers and you think could I relate it to my own channel the smartest way to get aesthetic but in all of these they've all got their shirts off but look the before and after the before and after the the before and after so your thumbnail needs that transformation

to start telling the story to get the click in straight away otherwise it's too much about you rather than the viewer so that's what we would do and then we would go and we would start asking questions okay what are the things people really want to know about on this now let's just say h let's just say how to become more aesthetic than 99% of men if um if there was a question that popped into your head and ladies feel free to join in on this as well what would be a question that would pop

into your head feel free to pop it in the chat to me I guess uh is okay well what are they what how how that's the first one can I actually do it I guess another one would be do I trust this do I trust it will work for me um I've tried other [Music] things maybe let's have a look I've tried everything else nothing [Music] works this is going to be BS that's what maybe people might be thinking uh let's just see how would this ever be achievable for a normal guy like me that's

a flipping great question how can normies do it what is else is in the chat am I too old to try this that's a great one this is so interesting looking at the chat because everyone's writing different things how hard will it be what exercises do I need to do okay there's loads this is fantastic um what do you mean by Aesthetics okay so is it healthy that's another good option how much time will it take oh so many any so I was struggling to come up with these but now you can see like this

is why YouTube's so hard like get trying to understand what people really care about with a with a group exercise there people you know spat out all these different options I would have gone with these so now let's look at this let's just uh thanks guys for putting this in how long does it take is it sustainable oh W and we want to be thinking well what are our top ones for our setup and maybe we want to bring some of these into the thumbnail and title so how long does it take if we go

back you know to the the examples that I showed this one here takes three and a half months it answers that question so you could be thinking about getting some of these things into the funnel en title but I would say for the setup let's say how long it takes um let's say is it healthy and can normies do it I would probably use those as a top three just for argument safe and we would use them in the setup but also for the hook let's just have a look what you said because actually you

didn't do a bad job I missed out the hook there I jumped jumped the gun a bit let's just have a look at the video uh I think you guys can hear this 66% of men are either overweight or a beast okay YouTube's playing up on me uh let me just read what it says because I don't think it's going to work so I don't know if it's cuz I'm streaming and it's not playing but I think it said 66 % of men are either overweight or obese and you might be in that 66% but

if okay 66% of men are either overweight or obese and you might be in that 66% and want want to become a top 30% and no longer to be part of that crowd and want to become the top 30% of them then this is the exact guide on how to look more um aesthetic I'm not going to do any fluff I'm not going to do any BS it's just real honest Vice so if you want to get aesthetic by the end of this make sure you've watched all of the video and I'm going to go

through everything you need to do today okay sorry about the glitchiness I think I'm not sure if it's eam and YouTube not liking each other but let's just tear this down right so he started off with a good hook he started off with a statement hook 66% of men are either overweight or over Beast overes obese and you might be in that 66 but if you no longer want to be part of the crowd okay so he's hit us with a a pretty shocking statement now the reason I kind of like that statement is for

me as a viewer I'm think think oh it's not just me it's um you know I'm not alone in this this is it's not my problem maybe it gives me maybe it makes me feel a bit better about myself straight away um there's people saying the video is playing on my side it's like jumping a ton so um I'll just read out the script anyway because it doesn't matter too much so yeah he's hit us with a statement hook a fact and I actually think that worked was it big uh was it easy was it

new well the fact was new it was about 66% of men it was kind of a big fact as well so yeah it kind of hooked me then what I would say is the the thing where you went wrong was this this setup was it wasn't strong enough so what you said was 30% off then this is the exact guide on how to look more aesthetic I'm not going to do no fluff no [ __ ] this is the exact guide on how to look more aesthetic there's not enough spec it's not specific enough so

if we look at the questions that everyone sent us you know these are the things that they really wanted to know uh where are they what have I done with them yeah this we need to get some more specific things into your hook but the we need to make sure they're not too specific so that a lot of people care about them but at the same time they're not too General so so in this video for example it would it would say something like this like so in this video I'm going to show you how

to get aesthetic fast the healthiest way possible with the least time as possible and I'm going to show you an exercise literally anyone on the planet can do that will transform their results so there's three things in there that hit the normies that hit is it healthy that hit how long it took and then we could move into a loop and say but first let me show you three examples to prove this works and then you go and do some little case studies and break down some stories to show okay this is me when I

was younger or this is my friend John and this is Steve so this little list is really important and it's cool we can we can use it in all different kind of places so we now have your hook I think we could keep the setup I just said to you I just said a loop as well and then your points so one of the things with your points is well let's see everyone who's been watching this let's see if they can spot the mistake I'm sure you watched all of this video cuz I'm going to

go through everything that you need to do today the most obvious thing we have to do at the start of this process is set a very very clear goal this is okay so he said the most obvious thing we need to do at start this process is set a clear goal and he's called the chapter goal so he's paid off the thing that people care about like I know how to set goals I've heard this before they're kind of off um someone just asked you need to close the loop instantly if you open a loop

you probably want to close it you could close it later on but I wouldn't try and do anything funky I would just keep it simple to start uh going back to this oh was I forgot what I said um yeah so he paid off this is about goals what he should have done is thought about this his story what was the moment where he realized that goals were important and drop us in at the moment where the change had to be made where he had to take goals seriously and then unpack what happened there as

a story and then make his point so you did this with every point however this one you did something great to imagine planting a tree you might be so this this was your next point right and you didn't pay it off straight away bad partner number two is that consistency oh no you did sorry but the bit that came after was really good what you imagine planting a tree you might be watering it giving it some sunlight giving it some food but what happens it doesn't grow over that it takes weeks months years until that

tree is blossoming and bearing fruit the same am I not sharing the screen sorry let me try this again that's why it was probably playing right let me try this bad partner number two is that consistency I want you to imagine planting a tree you might be watering it giving it some sunlight giving it some food or what happens it doesn't grow overnight it takes weeks months years until that tree is blossoming and bearing fr the same so I don't know if it's glitching on your side it is I'll read this out just in case

so he uses he uses kind of like a metaphor so he's talking about [Music] um why is YouTube hidden the transcripts from us now I want you to imagine planting a tree you might be watering it giving it some sunlight okay I want you to imagine PL a tree you might be watering it and giving it some sunlight but what happens is it doesn't grow overnight it takes weeks months years until that tree is blossoming and bearing fruits and the same thing applies in your fitness journey okay so he's given us a really easy and

simple like understand thing that we can all grasp and said this is UNC compared weight loss to it so that's another great way to start off making your point the viewer gets to listen to it and get to go okay that makes sense you've compared it to something that is super simple it all clicks it keeps them engaged and then you can go on to make your point so um because I'm not sure if it's glitching right I I'll leave off some of the other the other parts one thing I will point out though is

in 0. five you mentioned you were an elite athlete your whole life like I wouldn't leave that to 0 five um okay everyone's saying they can hear and see it perfectly all right I'll keep playing it cool it's really annoying if not cuz let's just try it one sec which most people completely do not do is track progress whether you're in a gym you need to have one of these bad boys and just track your workouts you can use your phone so again you sort of said you got to use a a book just take

people to the moment where you realized you needed it and the result it had um and it's the same for all of these and then yeah point five you actually talk about how you've been an extreme an elite athlete for your whole life I think we want to frontload that don't we like think of the cold audience right you've got a great body so you clearly know what you're talking about but let's let's frontload I was an elite athlete let's show some pictures we don't have to like be braggy but we can use your story

and your transformation and the result you had to build credibility and that's going to keep people listening so that's what I would have suggested for your points was there anything else and then you end screen your call to action so you did a you did a a call to action to your email list which is fine you did it first I've got no problem with that if we're trying to build a business in a list um what I would say is let's play it from here that I found to be very useful if you want

in all you got to do is hit the link below this video and then if you want to know exactly what to do in the gym to look more aesthetic just watch this video right here so if you want to know what to do in the gym to look aesthetic we've not got enough to that what we need is we need more bends we need a bigger claim like let's just you know we also need to rehook them and we need to reset up the value so you said the link below this video and then

if you want to know exactly what to do in the gym to look more itic just watch if you want to know exactly what to do in the gym to look anesthetic just you know watch this I think we need to set up a problem so it's like the thing is you now know the nonsense No Nonsense guide what if you want to explode your growth or would you be more interested in getting 10 times faster and more explosive growth well if that sounds like you then there's three things you can do to really speed

up what I've just shown you so watch this video here next to understand this expl explosive strength workout so we need to up the importance like you got to remember right and I think people sometimes are like oh I'm being too over the top like this stuff does change lives so if someone watches this and goes and loses a ton of weight and looks amazing like you got to Value the information you're giving so don't be afraid to make it sound important because I get emails every day people like saying oh this is blown up

my channel Chang my business and you just we don't see the impact so I'll leave that there with you and what I'm going to do now I'm going to get the link I'm going to share it with everyone who came um in the chat and if you guys I'll email you the um the link there's a Google doc and in that Google doc you can basically copy it and fill in the gaps and hopefully follow this system and watch it back um I've got six minutes before I have to head off but let's take a

few questions from the guys that were good enough to turn up in the chat uh and I'll answer as many as I can possibly do in that time frame so let's see what comes flying in shall we there's always this massive lag on YouTube so it goes quiet for a bit um it's just cuz I'm waiting for someone to send a message probably need some background music nearly there aha I'm glad you guys are liking the link and the template yeah it will just put it in it'll email it you straight away um how could

we apply this to food videos so this is not a script that is specific to niches this is a specific type of content so you would apply it to food videos in exactly the same way you would apply it to a fitness video you have a hook a setup a loop and you make some points and then you get people to watch the next video so don't you know I can't tailor advice for every single type of Channel but unless you are a vlog or this is a really heavily story based video where you're sort

of going on adventure this applies to most um will this be available afterwards yes it will let's see what else we've got how do you balance between delaying the payoff and being efficient so we don't necessarily want to it's not about necessarily delaying it it's about getting out lots of information and making sure the viewer still has something they're interested in so as long as you pay something off you just need to make sure sure that there are still things that the viewer cares about but we don't want to pay it off in a way

that they go that's all I've came for now and then skip because what tends to happen is people go I know this and then they switch off and they don't feel as interested so yeah it's what we we don't want to what what we don't um we don't want to do is annoy people and drag it out and I've definitely been guilty of that on film Booth like I used to push it I was like I wonder how far I can drag out a point and I found the point CU I got so much hate

I was like I found the point let's rain it in now um but you know we got to experiment and try stuff how do you balance between uh sorry that just read that one out how does being dyslexic affect your script writing personally doesn't I never show my scripts to anyone so no one's judging me for all the typos I'm sure there would have been some in this um apologies if there were because I didn't check the I didn't put anything into chat GPT or my spell check stuff to check it yeah makes no difference

at all if you just sex that's why I don't publish them and send them to people how many revisions do you typically go through in writing but writing for film Booth many if I'm writing for create a booth two or three so what I tend to do and this is a tip that I would strongly recommend you do when you're writing just write your script and go away come back the next day what you'll do is if you're sitting there for hours and hours you're going to burn your brain out like I imagine writing is

a task but my brain is operating at its fastest I can't do it more than a few hours a day it just completely wears me out so write your script come back the next day read it you'll spot all of the repetition all of the things that maybe weren't driving people towards the pay off that aren't needed that you can cut and then read it out loud so I I read my scripts like I present on film Booth or like Jolly um just to see what it sounds like and then I'll cut bits out but

you you definitely want to be having some time away from your scripts to see those problems um what's your favorite color Skittle thanks Drew uh blue obviously uh how can this be applied to church sermons not sure I've never done one um let's see what else there is would you consider tech reviews education content yes you could use this system for tech reviews I would say that yeah you could definitely use it for tech reviews for sure you just probably want to have more points closer together because there's lots of different parts of reviews but

You' want to be thinking about like what are the three main things what are the big things people really care about and where to structure them um what are your best tools to to avoid information overload that's a tough one probably practice everything you learn so the practice is the thing that makes it make sense but a lot of the time I mean really there is a lot lot of stuff I that in itself was a lot of information I just gave you you could go so much deeper and I do teach people much deeper

and bigger things but you could you could dine out on that for the rest of your life like you don't have to keep trying to improve you want to improve the basics first I think if you try and jump up too many levels you're going to end up in a in a problem how long does this process take you been I've done over a million words in scripts so a video on creat a booth might take me an hour or two um a video on film Booth could take me days because there's a lot more

going on um I think the best thing to do and this is what I'm trying to encourage people now is we can't just always be striving for perfect it doesn't work like when I was really going film Booth I had they all day every day if I wanted to to work on videos and that's just not something everyone can do so it's like okay what is the highest leverage stuff I can do to grow my channel what can I Outsource uh and then what do I like doing what do I do the fastest and what's

the best use of my time that's how we should be thinking now rather than how do I make everything perfect on my own okay so uh I've got to move on to a call thank you very much for coming everyone very much appreciate it um this will be on the channel just as a video and I will wave goodbye thank you very much guys take care