It’s Time to REBRAND Yourself and Level Up in 2025

Do you ever feel like you're stuck in a loop? Living a life that doesn't feel like you? Like something has to change?

I'm going to share with you seven simple steps to rebrand your life because I used to be there. I've reinvented myself multiple times. Rehab at 17, going from broke to millionaire at 27, and from introverted tech nerd to extroverted CEO.

But here's the thing, real transformation isn't about isolating yourself and changing who you are. It starts by shifting who you believe you are. And if you follow these seven steps, you will have to reintroduce yourself because your friends and family won't recognize you.

So, if you're ready to go allin, these are the seven steps to rebrand your life. Starting with step number one, rewrite your negative and limiting beliefs. Limiting beliefs about you and your capability and your skill set and your mindset and your IQ and how smart you are.

That's the limit side. And the other side is negative, about being successful, about being the person that finally makes money. You might be the first person in your family.

Or maybe you want to buy a supercar. Or maybe you want to just be happy, but for whatever reason, you have a negative belief about people that are like that. An example is like believing that people that are fit don't have any fun.

Why would you want to go and get in the best shape of your life if you believe people that look like that have no fun? I look like that. I have a ton of fun.

Or that rich people are evil and that anybody that's made any money took advantage of somebody else. If you're a good-hearted person, then of course you don't want to run to go get rich because you're always going to be self-sabotaging yourself because you believe that rich people have taken advantage of other people. I used to think that I'd see a person in a really fancy car and my dad used to say that guy's in the mafia.

Doesn't know him, doesn't have any proof, but because he always said it, I always assumed if somebody was driving a nice car, they got to be in the mafia. What's crazy about having these beliefs? It's kind of like climbing a ladder with a 250 lb backpack filled with rocks.

It makes life so much harder. And if you don't believe that you deserve more, you don't believe you can become more, you have negative beliefs about being successful or limiting beliefs about what you can do, it's hard to win. And what I've learned is you'll never get a penny more than you think you deserve.

See, people think it's about what you have in your environment. It's not. It's your mindset.

It's what you believe you deserve. If you don't believe you deserve something, you'll work really hard to get rid of it. I see it happen over and over again.

Here's how you bust those beliefs. Number one, is it really true? Is it really true that people that are incredibly healthy and look fit don't have any fun?

Is it always true people that are rich, are they all evil? You thinking you're not smart, is it really true? Have you ever learned something?

Yes. Well, that means you can learn more. You can become smarter.

The second thing is where did that belief come from? Either a limiting or negative belief. Who taught it to me?

When did I learn it? How old is it? And most importantly, the third question I like to ask myself is, what needs to be true for me not to believe this?

Would I need to meet somebody that is kind and gracious and giving that is also rich? Would I need to sit down and just have a conversation with my parents and ask him like, "Why did you teach me that or where did you learn this and see if it actually has any substance? " I remember one of my friends, Mark, had a really hard time charging what he thought he was worth.

And I said, "Well, what if you took 10% of everything you made and you gave it to your church? " And he lit up. And all of a sudden now he wanted to charge people more money because that money meant he was giving to other people cuz for whatever reason he thought making a lot of money was bad.

Well, what if you make making a lot of money good by not being that person just hoards it? So the first step to rebranding your life is getting rid or rewriting these negative or limiting beliefs. Which brings us to step number two.

Describe your future like your present. When I started my first company, I read a book. It's called Good to Great.

And it gave me the framework of thinking how to have a vision, how to create. And it told me to have a behag, a big hairy audacious goal. And back then, at 23, 24 years old, I wrote down $5 million, five countries, 50 employees.

At the time, I might have had four or five employees and maybe a couple hundred thousand in revenue. But I believed it. I put it in my pitch deck to new employees in my onboarding and to my partners.

And I just kept telling people over and over and over again. And what happened is because I was describing my future. I was talking about it like it was my present.

Eventually that came true and I know it can work for you. Not having clarity is like trying to put the puzzle together without having the image on the box. And oftent times, especially when people are rebranding themselves, they're worried about like not knowing the steps of how to do the thing they might have a vision around.

But I believe that we want to focus on the where, the destination, and disconnect from the how because a big enough why will make the how really easy. So here's how to get clarity on rebranding yourself. Number one is give yourself permission to dream.

I can't tell you how often people are like, I kind of have a goal. I don't really have a goal or am I okay to ask for this? Yes.

See, you can only go as big as you allow yourself to dream. And most people have never been given permission. So do it for yourself so that you can see what's possible.

Play with it. Call it a dream. Disconnect from having to commit to any other person that you want to do it.

But just like a coat, try it on. See how it feels. And if you get really excited about it, use that energy to keep pushing it forward.

The second is you have to shop your dreams. If you have a desire to drive a really cool supercar or stay in really great hotels or live in a beautiful home, I want to encourage you to get in those places. That's why I run my youth program, Kings Club.

And we always do a car show after because I want the kids to sit in these cars, hold the steering wheel, take a picture of their hands on the steering wheel and really get in the energy, the smell, the feeling of getting that car like I was no different than them and here I am sharing my car with them and they could have it for themselves. I would highly encourage you to go and shop your dreams. And the third step is to visualize your dream.

Get really clear visually around your goals and your dreams so that you can see it. See, your mind doesn't think in words. It doesn't think in conversations.

It literally sees the world through pictures. And what you have as a picture that you visualize will act like a heat-seeking missile to go accomplish it. You'll have people show up in your life that'll introduce you to opportunities that'll bring you closer to your dreams.

You'll be like, "How'd that person show up in my life? " It's not that they just magically showed up. It's because you were paying attention because you're always resetting your focus.

What you focus on will grow. And that's why I tell people to have this thing called the rule of 300. It's 100% clarity, 100% belief, 100% of time to the degree that you can have clarity around your dreams.

Believe it's possible is the speed it will come into your life. Which brings us to step number three. Shift your identity.

This one's a tough one for a lot of people, but I personally learned that I will never outperform the way I see myself. I don't believe that I have the beingness of a person that's successful. then I will always try to find ways to push it away because I don't feel like I deserve it.

See, most people think once I have the cool job, I'm the entrepreneur, I have the nice car, then I get to do the stuff and then I'll be that person. I will be successful. The crazy part is you got to flip it.

You have to flip it to I will be the person who acts that way, that's in the energy of abundance, that is always being helpful, that is considered successful, even if I have no evidence or proof. And that will give me opportunities to do the activities that I want to do that I want to be like, then get to have the stuff that comes with being that way. See, most people think it's about doing.

It's actually more about being. The reason why that works is because you don't create success. You attract success by becoming an attractive person.

Other people want to see you win. Think about it. I've got Mr Grumpy Face here and I got Mr Happy Face there.

If you were going to help one of these two people, which one would you pick? Probably Happy Face. It's that simple yet that powerful.

Your reality in your world is the byproduct of your most dominant thoughts, actions, and beliefs. If you believe that you are that person, that beingness, then you will have that reality and that experience. And the cool part is even if you have no money, you can feel this way.

It's kind of funny because I learned that when we write things down, it helps ingrain it. And for years, I wrote down I'm an iron man and I didn't even know how to swim. And eventually, I ended up doing my first half iron man and then eventually full Iron Man.

And since then I've done about six Iron Man's. And right now I've been writing down I am a billionaire. I'm building a new company called Martell Ventures.

It's an AI venture studio where we help incubate new software ideas. And that is the path to becoming a billionaire. The whole point is getting comfortable with the label billionaire, iron man, successful or rich.

I have friends that cannot say I'm rich. They just like are allergic to it. Just feels weird saying that.

I'm like dude, you're worth like 50 million. You're rich. Why can't you say that?

It's just facts. get okay working on your identity. The best way to lock this in is to ask yourself, who do I need to become to achieve this goal?

Who do I need to be? How do I need to act to achieve my vision? What kind of person easily attracts and creates that kind of future?

That's the question. That's why the third step of rebranding your life is identity because you have to believe that that new life is who you are before you have any proof that it exists around you. Which brings us to step number four.

Get obsessed with the process. I remember reading this once. If you're not obsessed, you're just interested.

And interested people watch obsessed people change the whole world. You have people like Mr Beast, Elon Musk, Steve Jobs. The one thing that they all have in common is they were relentlessly obsessed on achieving.

They decided, I want to redesign my life. I want to become better, and I will become obsessed with achieving it. Often times when I'm giving talks, I have these young men that raise their hand and ask me questions like, I want to be successful.

You need to absolutely go allin if you want to be really obsessed. This is what I've learned from my multi-millionaire mentors is number one, you have to bathe in a topic. I'm talking editing your social media feed, curating your book list, the conversations you have with people.

It's kind of like standing at the bottom of a waterfall and just having everything be about the obsession of the accomplishment you want to go after. If it's AI, if it's drop shipping, if it's being successful, you have to bathe in it. The other thing is you have to learn to say no because the more you move forward, the more people are going to try to distract you.

And if you don't understand what you're going for, you have to say no. You have to say no to the old version of you to rebrand the new version of you. You have to be relentlessly focus.

Follow one course until successful until it comes true. You got to put it in your calendar. You have to put it there ahead of everything else you really want to do because you're obsessed with accomplishment.

And you got to be willing to go long periods of time being misunderstood because when you're rebranding yourself and people know you as this type of person and and being good at these things and you're going to create a whole new identity, people misunderstand you throughout the journey. The good news, it lasts about 6 months of you being consistent and showing up and telling everybody what you're up to. Eventually, the new brand, the new version of you is what they expect.

Which brings us to step number five. Create your resource plan. It's kind of interesting because a while ago I had this crazy idea of getting visible abs.

Somebody told me there was more people that were millionaires than people with visible abs. So I decided in my 40s to go allin. At first I did well and then I didn't and I plateaued and all of a sudden I was freaking out because I set a goal and I was worried I was going to fail because I didn't have a plan.

That transition from flubby Dan to absolutely shredded, ripped, and bicep vein Dan needed a plan. So I got a coach. I got a gym membership.

I worked with my meal prep. I worked on my diet. I changed my whole environment.

I have a whole fridge here that's called Martell Macros that has all my meal prep. I went allin with the plan. Most people will tell me, "Dan, that must be nice, but I don't have money or I don't have a friend group or I don't have people to work out with.

" See, most people don't lack resources. They lack resourcefulness. They get into this poor mentality.

They immediately shut down the potential of finding a solution because they think, "Well, I can't. I don't have the thing. I've got a really cool car and if I offered you to buy this car for 50 bucks, you'd go find the 50 bucks if you didn't have it.

If I told you go find a new group of friends to support you in your gym, you would go find that new group of friends. You would be resourceful. Especially when you're rebranding yourself, you need to list all the resources you need to achieve your vision.

Some of the question I like to ask, who do you need around you, the people, the environment? What are the tools that will help? What are the devices to help you?

What are the books, courses, or podcasts that you need to read and consume and study to build the plan? And where do you need to spend more time? Where do you need to start saying no to and saying yes to other areas so that you set up your environment to win?

My philosophy is you want to spend more time with people chasing a common future instead of people with a common past. Which brings us to step number six, upgrade your language. The other day I was hosting this event called the social selling summit and a woman asked a question and I said, "What's your goal?

" And she said, "I'd like to maybe like 2 million in 12 months. Is that realistic? " Let's talk about the question mark on confidence or certainty around hitting that goal.

Your words will create your future. Essentially, you become your conversation. If you're not using language that is certain, that is act as if, as if it already happened, instead is like questioning, doubtful, fear-based, then you're telling the world that you really don't want it.

So, when you're rebranding yourself, it requires you to be very diligent with your language. Some people's language literally has the expectation of failure built into it. Using should, could, want to.

These are all things that communicate that you're not even sure you're going to win. See, if people stopped saying most people and started saying I used to, then it would be more impactful because then they have commitment around who they used to be. The new person they're trying to create the transition of rebranding themselves by saying not most people do this is I used to do this and I don't do it anymore.

the new version of it does it this way and you will live into that. And my favorite is the power of yet. A lot of people make the mistake of saying I'm not rich.

But what they're missing is the comma yet. I don't have a big team, yet I'm not successful, comma yet. The comma yet reinforces the certainty.

It tells you to go find solutions to your problem. My kids taught me this. My son Noah came home one day from school and I said something and he said, "Yet?

" I said, "What do you mean? " He goes, "At school, they taught us the power of the comma yet. " And I'm like, "Dude, that's so good.

" Because when it comes to language, facts are you might not be rich today. Add the comma yet. And that's why it's essential to change your language.

Even the conversations you have inside your head when you're rebranding yourself. Which brings us to step number seven. Say goodbye to the old version of you.

The fun part is reinvention isn't about abandoning who you are. It's about upgrading it. Think of it like software programs.

You build new code. You don't delete all of your code, you just fix the bugs. The point is to become more of who you are, the best parts of you, and less of the areas that cause you issues.

Doing that is going to have other people thinking, "Who do you think you are? " and saying things that are going to hurt your feelings. I'm not responsible for those people's stories.

I think we have to learn to normalize leaving people in the reality they've chosen. And on that, when you see people you haven't seen in a while, don't let them speak your past over you. It's kind of like I used to go out east where I grew up and I would see people and they'd be like, "Hey, remember when you were doing this and doing this and doing this and it's like that's not who I am anymore.

" I don't let people speak my past on to me and talk about how I was cuz that's not who I am. Funny enough, when I see people as a joke, I usually say, "Hey, I'm Dan Martell. Let me reintroduce myself.

" Because I've been going through so much growth and change and trying to evolve as a person that the person they knew fundamentally isn't the same version. And when we do that, we burn the boats. We make it so that there's no going back.

When I decide to get in the best shape of my life, that is the new version of me. And if I used to hang out with you and go out for wings and drink a bunch of beer and now I don't drink anymore, I don't need to hear those stories about a person that I am no longer. When you rebrand yourself, you have to let the old person die.

And it can go even further. For example, if you got in shape and your clothes is baggy, you need to throw out your old clothes. The other day I was at an event and somebody introduced themselves and showed me their belt buckle cuz I always talk about belt buckles and bank accounts.

And they were on the last hole and I said okay now we do this. Give me your belt. He's like why?

I said give me the belt. Take it off. Are your pants going to fall?

He goes no. I said well give me your belt. And I took his belt.

I said I will buy you a new belt. This belt is dead. You need to go find one that fits you.

Most people keep their big clothes around just in case. No. Donate it.

Go buy new stuff. If you all of a sudden came into money, go close your line of credit. you don't need it anymore.

Decide to burn the boats. Make a commitment to the new you. That mindset and identity.

If you do those things, it will stick. I understand rebranding and reinventing yourself sounds scary, but it's also exciting at the same time. And the thing I really want you to consider is that most people think you can live for others or you can live for yourself.

But living for yourself means you can be more for others. You just have to keep on going.