there are literally thousands if not tens of thousands of video editors today in this world all doing exactly the same things and if you are just another one of them well I got some bad news you're in trouble and listen I'm telling you this is a guy who started video ating 3 years ago for the exact same reasons you did I wanted to have freedom travel the world work from anywhere be creative and obviously make some good money on my way I've edited more than 4,000 videos worked on full-time positions as an editor ran my
own agency at 10 ,000 a month spent more than $115,000 on coaching Built My audience of 25,000 followers met some of my favorite creators made a bunch of friends and much more and I get it I went through what you're going through right now I also didn't know what to do I also had sleepless nights I also spent hours on videos that never impressed anyone I also felt like nothing's going to work for me and listen let's be honest you started this whole video Ting thing to make something big with it but yet you got
caught in a trap you got attracted to all these rating styles that everyone talks about imaji style viral 3D style how to it like this guy how to it like that guy and let me ask you a question do you remember what was the best eting style 3 years ago probably not no one does because Trends pass Trends are getting forgotten and if you are relying on Trends right now you will get forgotten as well so today I want to show you that you don't need any of those things and I want to show you
what it actually takes to sustain in this game because because I'm the guy who never used any of those trendy popular styles to get to where I'm right now all right so this is the blueprint that I've been using that I know if you use as well you will get results guaranteed so this is our starting point average video editor so what does average video editor even mean well you're an average video editor if you're constantly copying someone else you don't have your own unique style you don't have constant attention on you you're not the
first guy people think about when they think about editing you're not setting Trends you know you're not affecting the market moving the market you know when you're good editor actually other people are trying to copy you and right now you're just trying to copy everyone else you probably have one or two clients like you don't have a proven way proven predictable way to constantly get new clients and if all of these things seem a little bit Out Of Reach for you right now this is what being a good editor actually means so how do we
go from average Video Editor to actually good video editor so the m take that most people who are at this stage right here make is the first thing they focus on is trying to find new clients tracing clients focusing on client acquisition which is completely wrong what we want to do here is instead of that we want to focus on learning learn first and then later we will focus on earning we will just remove that L because we want to actually become more valuable we want to actually be able to offer something valuable to the
marketplace and then try and go and find clients so instead of trying to find clients in the beginning the first thing we will focus on is trying to master the skill now what mastering the skill even means so mastering the skill is not learning the trendiest editing style right now that's not what mastering the skill means mastering the skill means learning why do people need content why do people need editing what are their main struggles right now what are their main problems how to actually get them results what are their goals where do they want
to go and how to get them where they want to go that's what mastering the skill means not just learning how to edit like this guy or like that guy because if you actually know all these things that they just listed out you will have a Timeless skill that no one can take away from you you don't need to rely on Trends and wait for the next Trend to come up so you can copy it like you have the skill that people want you know how to get them results with content and you understand why
do people need content and once we Master the skill the next thing we want to do is after the skill package that skill in an offer now this is the part that a lot of people skip like they just learn the skill I mean they even skip learning the skill they just go straight into find clients but let's say they learn the skill and they just go and try to offer their skill to their clients to the marketplace but you can't do that you're not offering the skill you're offering the offer so you want to
take all the skills we have and package them in an offer that's actually going to be valuable to a specific group of people that's what crafting an offer means now offer can't be unique whatever offer you come up with whatever offer it's not going to be unique there's going to be thousands of other people offering exactly the same thing the only way to make your offer unique is to integrate yourself into your offer once you integrate yourself into an offer you will be able to provide value in a unique way that no other person can
do and then you will start working on your messaging and your messaging is going to be all the things around your main offer like not the not the core part of your offer but all the things around your offer that make your offer unique all the other things that you can do that other people cannot to do that's what's going to make your offer and yourself unique and once we have our skill set once we have our offer and messaging Di in then we will go and start creating content now why don't we just go
straight into creating content because if we skip the skill and offer part we will not have anything to talk about in our content that's why we first want to dial in the skill dial in an offer and messaging and then we will start creating content now why do we start creating content you could be the best at what you do it doesn't even have to be editing like you can be anything but let's say video editing you could be the best editor in the entire world if no one knows you exist it doesn't matter content
is a way to show the world to show other people what we are capable of to become findable by other people because if we're actually good at what we do if we're actually great at what we do and people actually see that in our content they're going to get interested in our stuff and another thing is if you're someone that helps other people with content like a content creator video editor whatever if you yourself don't post content and don't have content it's like being a fitness coach that's fat like it doesn't make sense because you're
trying to help other people do something that you have not done yourself it doesn't make sense now also in the beginning you will not have a lot of testimonials all of proof a lot of clients a lot of people you work with to show other people that you actually know what you what you're doing and content is a way to be your own proof content is a way to be your own testimonial in a way because if you don't have any proof that you work with someone else and help him but in your content with
your own content you got results people are going to trust you enough to work with you because they see that you yourself have gone through what you're trying to help them do now once we have skill and offer and content dialed in then we become a skilled content expert so what does it mean we're skilled because we actually took the time to actually m Master the skill and we are content expert because we're posting our own content and we're mastering we're actually expert at content because we got some results with our own content and once
we are a skilled content expert we have a couple options unlocked basically by being a skilled content expert you will get inbound leads instant credibility and constant attention now what does these things even mean so inbound leads is when instead of you reaching out to people people are reaching out to you and this might seem a little bit like weird to you like right now people are not even answering to my messages how am I going to get people to message me first to get inbound leads but when you're a skill content expert when you're
actually posting content you're actually great at what you do and you have a great offer people are going to be asking you to help them with certain stuff people are going to be reaching out to you first like this is actually how I got my first client like I had like a 200 followers something like that and I had like 50 videos on my profile something like that and the guy actually reached out to me to start working together crazy and I was not posting things like before and afters or things that you post right
now because those things didn't even exist I was just posting content that I thought that I can post it was just a normal piece of content talking head videos now the point I'm trying to make here the thing that all of these things are aimed towards is getting instant credibility now we already know we can't offer only video editing we can't do that and if you're still watching this video I guess that you're interested in learning how to do that how to not only offer video editing how to offer something more tangible something that's actually
going to get people results instead of only offering video editing because think about it people are not paying you only to get video edits only to get video editing done the reason they want that is because they want to make more money and if you understand things like personal branding messaging how content works and how to use all these things to actually make more money people are going to pay you more because you're helping them get to where they actually want to go like a lot of people don't actually want to have good-look videos they
want to make money from good-look videos so we want to help them do what they actually want to do and in order for us to be able to do all these things and to help them with all those things we need to do them ourselves so you need to have your own brand to post your own content to have results with your own content to then be able to go and help someone else do the same because otherwise no one's going to trust you to help them with content if you have 200 followers and not
a single post on your profile and that's why I'm telling you so much that you need to build a brand you need to post your own content get results with your own content get experience with your own content to then be able to help someone else because that's the only and the best way to get people to trust you to help them with that that's the way I did it and that's the way you can do it too and when you package it in a nice way you can actually charge $5,000 for your service instead
of $500 or $1,000 for 30 or 60 videos or something like that and that's what I did when I had a brand of 10 15,000 followers and followers don't matter don't think that the more followers you have the more credibility you have it's all about other things as I said skill content your experience what you're talking about what you actually know it's not about the followers I'm just giving you as a as a guideline when I had 10 to 15,000 followers I was charging $55,000 for my service and people were willing to buy that service
because it was actually helping them solving their pain getting them where they actually want to go and how do you get instant credibility as I said when people come to your profile and see your profile picture your bio your thumbnails your content what do we talk about in your content they're instantly going to feel as if you know something that they don't that's how you can get instant credibility and to make it clear here to get instant credibility like you could be posting as much content as you want you could be posting 10 times a
day if your content is not great it will not work and to get constant attention you could be posting the best content in the world if you're not consistent with it if you're not doing it on a consistent basis it's not going to work so to get constant attention you need to be consistent with content and to get instant credibility you need to be good at creating content because all the editors and all the creators out there that you look up to they always have constant attention on them whether that's going to be through their
content or through the people they work with they always have constant attention to them everyone's trying to work with them everyone's trying to copy their style but that's only because they have credibility and they have constant attention onto them because think about it they are good but if you didn't know they exist how would you try to copy their style how would you look up to them if you didn't know they exist and with all these things we can go to the next step which is warm Outreach now what's the difference between warm Outreach and
cold Outreach basically with cold Outreach we're reaching out to people that don't even know we exist and with warm Outreach we're reaching out to people that know we exist and not only know we exist but they know like and trust us and what I mean by that is with warm Outreach we will be reaching out to every single person that interacted with our content in some way they liked our post they're commented on our post they liked our video seen a story anything we will reach out to them because think about it instead of reaching
out to people that don't even know you exist we're reaching out to people who already have seen us already seen our content already know what do we do are we actually good at it and I don't need to convince you in this right here like just make the comparison yourself just think about a guy that doesn't even follow you doesn't even know you exist you reached out to him and you're just one of millions of other outage messages that he gets every single day compared that with a guy who watched 20 of your reals and
in those Reals in those videos you were actually talking about his pain points giving him insights talking about how how he can solve some of his problems just think about that because that's the power of content you can actually share the Insight you know you can actually share with people the value you can provide for them and if someone showed interest in your content and you reach out to them just make a comparison between those two things and figure out what do you think would work better and now once we're here we can actually even
do cold Outreach and it would still work because you have brand Authority you have nice profile pict picture great content on your profile you have blow thick you have all these things so even if you did call Outreach it would make it much better but warm Outreach is 10 times better than cold Outreach we always want to focus on warm instead of cold but we could even do cold and it would still work and now once we're here you should already have some kind of results with your content you should already have worked with a
couple people got them some results and then it's time to choose the direction we will follow so there are two directions we can follow one is called done for you and one is called done with you so what's the main difference done for you is better when you're just starting out what done for you means is basically you're doing everything instead of your clients you're doing everything instead of them so you're doing everything for them basically and then with you is teaching other people how to do something you have already done yourself so instead of
doing it for them you're doing it with them you're helping them do that now for done with you you need a lot more credibility a lot more because in order to actually help and teach someone do what you already done you have to know it extremely well now what I've done I combined these two things and created a third model right here so I'm going to put number three as a third model in the middle I combined these two things and this model is the best model you can do right now in 2024 in 2025
this is the best model you can do as a video editor no one can copy on this because you actually integrated yourself in your offer and you have a personal brand so no one can actually copy this offer from you and once you have all these things set up you can basically just stay in this loop as long as you want basically for the rest of your life you just post more content get more attention to you your brand grows you learn more skills get more people to like your stuff and interact with you you
reach out to them start more conversations sign more clients get more clients better results and simply stay in this loop as long as you want this is the blueprint that I used and that a lot of your favorite creators and favorite video editors that you see nowadays are using in order to do what they're doing right now and this is not some fancy get 30 clients in the next month or something like that blueprint this is the blueprint that actually works and I'm telling you that it works because I used it myself and I helped
others use it as well and it changed my whole life it changed their whole life and it's actually working now it's up to you whether or not you're going to copy this entire blueprint into your life into your business and just start implementing all those things or just think that this might not work for you something like that go to next YouTube video and then wonder why you never get results you can go and Implement all these things by ourself it's fine but if you want to make it easier and faster and avoid some of
the mistakes you can make along the way I took all the knowledge and experience I gained over the last three years put it all together in one place brought the best ators out there together in one place so they can hold each other accountable help each other along the way and help each other succeed together you can check out that community on the first link down in the description and that's it see you in the next video