AI & Social Media Playbook For The Next 5 Years: You Can't Hide From THIS | GaryVee Q&A — Aspire

if you do not have chat GPT on your phone right now the are you doing The are you doing And don't give me like I don't believe in AI No you're lazy You'reing entitled Have you guys seen what happened to the company in Portugal that created an AI bot and did 100 million in sales Anybody aware of that Make some noise Yeah Technology is coming for you You ever see Friday the 13th That [ __ ] is coming for you AI is I'm going to stand up for this cuz I got excited AI is so

[ __ ] big that it's like almost hard to like break it down Like whatever the [ __ ] you think it is it's crazier The the speed in which AI is going to really affect our lives is substantial Let me give you an example AI getting really strong and voice devices are going to really confuse people For example the Alexa in your home And I know a lot of people like shut it off cuz they're like "It's spying on me." I'm like "That's fine." Um like like Jeff Bezos doesn't give that much [ __

] about you by the way Um but I think that when you come home and like this is the world I see when you walk into your kitchen and you're like "Alexa uh my son is having a sleepover tonight Three friends are coming over One's lactose intolerant one's gluten-free Uh two of them love spicy food and one kid is Persian and I'd love for him to feel at home Can you please order dinner for all of us We're going to eat at 7:30 tonight." Uh thanks When that then takes that and orders from four different

places and delivers you a perfect meal in what I just said for real you have to understand then in that scenario Amazon has all the leverage cuz it's going to decide where that sale is going to go That's called not having brand Alexa can you send me a pizza tonight I have 20 people over That's different than Alexa send me Pizza Hut tonight I've got 20 people Got it We are going into a place where all that's been happening over the last forever but accelerating the last 30 40 years is we choose convenience over everything

There are people here that are [ __ ] broke ordering [ __ ] $28 bagels on [ __ ] Seamless That's how much we give a [ __ ] about convenience Even when we can't afford stuff we'll pay for time AI is going to make everything convenient You're going to have AI agents shop for you in the background Like you have no idea how big this is going to be And so if you're not a brand the human is not going to choose you You're going to choose it generically You're going to talk and make

decisions based on general principles I need sneakers versus I need Reebok I need pizza versus Pizza Hut I need business advice versus I need business advice from Gary Vee Brand is the only thing left in a world of technology at scale and that's what's going to happen Wow So in that example there what you're saying is because when you hit that example of AI if if they don't know your brand uh you're basically leaving it up to whoever let's example Amazon to decide Whoever sits in the middle whoever's the toll booth wins right Seamless comes

in and now it has leverage Uber Eats has leverage You're not ordering direct from the restaurant Cuz we all remember if you're over 40 you remember like literally having a menu in your [ __ ] kitchen drawer getting the phone number calling the [ __ ] place Kids it was wild Now we love an Uber Eats or a Seamless that's so much faster That's going to feel in 15 years the way it felt to call a restaurant and stay on hold because AI is going to do it for you in a way that's we're going

to be so connected You're going to be wearing devices of your health The [ __ ] device is going to order you food based on how you're feeling that minute Friends you're [ __ ] robots You just don't realize it yet I'm being dead serious brother In 15 years I believe most of us will be wearing some form of health device and that device is going to order us dinner not us And we're going to love it Wow So what happens in that sense You're not making the [ __ ] choice You're not deciding to

go to [ __ ] Luigi's tonight and get pasta But if you love Luigi's enough or you give a [ __ ] enough you will override We still are not like completely helpless to this technology but I don't think people realize how few things they give a [ __ ] about and that is going to play out and that is where all the opportunity and all the vulnerability is as all of you game plan for the next 10 years So on that on that note I mean the crowd is like dead silence of like well

people are like [ __ ] what the [ __ ] are the rob They're like Gary are the robots going to kill my kids Yeah [ __ ] You better be ready So in that example there uh let's can you break it down a little bit into what someone should be doing then Uh whether this is 5 years off 10 years off I'm I'm sick and tired of you [ __ ] being right and me like I don't [ __ ] know maybe And then I'm getting my ass handed to me uh 5 years later

on some [ __ ] So it's a it's a big deal Like like let me give you an example Uh who's in real estate here Hands Have you guys seen what happened to the company in Portugal that created an AI bot and did 100 million in sales Anybody aware of that Make some noise Yeah exactly My friends this isn't coming This is here I really need you listen This is this is super important We are by nature as humans hypocrites You're going to go home tonight and scold your children about get educated It's important to

have knowledge this that and the other thing And meanwhile this AI thing is happening and you're putting your head in the sand What should everyone do tonight They should go home and start the journey of spending 50 to 100 hours of research time on what's going on in AI and what does it mean for their business And how do you do that You do that by actually using AI Download Chat GBT and be like "Ch what does AI mean to real estate?" You know like we've got to put in the work This is coming and

it's coming fast and it's disrupting everything and it's just going to be the same old movie Some people here are winning on social but they don't want to learn a whole new thing like AI or this Again this is just the way it is And so I think that I think people are very naive to what's going on out there Let me give you another one Everybody now wants to be a [ __ ] influencer right Well bad news Virtual influencers are coming and they're gonna win There's a lot of people here already following someone

who's not actually a human being They don't even realize it That's how good the tech is I've dated seven of them online Like wait you're not real And by the way on that joke in Japan this is very advanced YouTubers There are people in Japan that are married to virtual people Married Forget about like getting tricked and it's like an only fans thing No no no All the way I am married to a person that doesn't exist Most of the people in this room will have a grandchild who will date a nonhuman Thank you See

you next time But you know what's funny about that moment Like what Like when you like I you know what my favorite moment is when I say something like that right now So many people in the audience were like "No way Gary No." And then I remind them that you do understand that if we went to your great greatgrandparents grave right now because there's some new technology and we can rebirth them by putting a little pill in it or [ __ ] and sprayed the [ __ ] thing and they popped up and they let's

say that existed If we all went to our great great grandparents grave right now sprayed it they popped up they're alive they would [ __ ] want to go back into the ground because the [ __ ] that we're living blows their mind Like like people are listen I was an atrocious student but I was good at history and I never understood why I liked it until I got older where I realized how much I rely on it to make my decisions The reason I end up being right when I do predictish is because I

ground myself in history Let me give you an example I know a lot of you don't know this but it would help you understand why I see the world the way I do When electricity was invented do you know that most people were scared to put it into their home and continue to use candles because the word on the street was there were demons in the electricity And do I have to remind some of the 40 and over crowd here who said they would never give up their Blackberry because it had buttons on it That

one hurt That would stop I did that one And and again over 40-year-old crowd let these 20-year-olds know the stigma of online dating in 2003 4 5 6 people met on match.com and lied how they met because it was so embarrassing Now it's the only way people do it Yeah My friends [ __ ] changes whether you like it or not And if when I think about coming to things like this I always think about like how do I bring value Like why do why do people want to continue to listen to me People paid

People stayed to the end How do I bring value If I can bring you any value it's that if you say the word no in business you're already in trouble The only word if you're a no person that you're allowed to change that to is maybe Because so many of you are going to lose or limit your upside because you're addicted to the word no And that is the most dangerous word in business With technology you must with consumer trends with the way the world moves you must be committed to maybe not Yes That's where

you get in trouble the other way too You get too ahead of yourselves And no has value in other places protecting your time keeping you away from things But when it comes to what's happening in the world you can't use no And so many of you love to use excuses to not do new [ __ ] Do you know what was the big one last year two years ago Everyone's like "Oh Gary Tik Tok I can't do it." [ __ ] China You know people love to do some USA American [ __ ] pride to

disguise your [ __ ] lazy Yeah it's a crutch That's a true American trait right now We're lazy Yeah we're [ __ ] soft cuz we've had too much prosperity You must go do your 50 to hour 50 to 100 hours of AI research or it will [ __ ] you [Applause] I got a little bit of a bone to pick with you please Okay so we're going to pick a bone Okay Uh so about uh maybe seven months ago you were at an event me and you were backstage I was talking to you I

said "Okay Gary you see what we do This is like your second or third event." I was like "What what piece of advice would you give me uh of what we could do for marketing different we are now?" Okay I don't if you remember this yet or not And you thought there for a second about like that You're like "Hm." And you said "I tell you what I would do I would take part of your marketing budget and I would uh instead of running ads I would hire a full-time Tik Tok only person Y and

you said all I would have that guy or girl do is just Tik Tok Tik Tok Tik Tok And you said you don't understand Like you have no idea what would go viral Like the thing you think will go viral won't And this stupid [ __ ] of like it's Magic Johnson dropping a cup goes viral Remember this horrible story you told me So I did that [ __ ] Okay Okay Uh the dudes right here we hired him from California He moved to Florida to do Tik Toks We're We're gonna fire him today Now

listen I need you to fire him So check this out bro So we He was He's a great He's doing great And we've had some stuff hit Bang Bang whatever He does Aspire He's doing something for me Listen to this bro Uh uh we we we he had this video they wanted to shoot I shoot this video for him Yeah Uh 4 days ago this [ __ ] thing it finally hit two it hit 2.2 million views like 200,000 comments on this one stupid ass uh Tik Tok video that we shot Then then People magazine

reached out and said "We want to do an interview." Newsweek reached out We want to do an interview uh today uh uh uh show reached out and said we want to do an interview uh inside of this So my issue is I should have done this like 20 years ago Uh where the [ __ ] were you 20 years ago in my life Uh cuz that's all free Like do you know how you you know how hard it is to get on people Yep to interview that [ __ ] And it worked It [ __

] worked bro Yeah I mean look I think for everyone here I I need to say this very clearly This era that we're in right now where you can post something on a social network and it's free I just need everyone to wrap their head around what I'm saying here It's free when you post it Of course you can run ads but the story he's telling right now it's free This era that we're in is going to go away And everybody here who's been listening you know when you just said "Where were you?" I was

[ __ ] here You were there I don't know what the [ __ ] you were doing but I think a lot of pe like a lot of people know I've been on this [ __ ] for 20 years And I've been very consistent I wrote Crush It in 2008 Y right It came out in ' 09 We're talking about 17 years ago Wow I've been you know if that made some of you feel old trust me I get it So I've been here This era will go away The phone that a lot of you

are holding right now is going to look ancient in a decade We are literally within the decade of glasses or something else circumventing the phone Once the phone does not become the primary device the social networks and the feeds don't work the same When the printing press was the most important the people that wrote books and newspapers won When the radio became the most important the people that spoke in it and were listened to became the device Then a television came along and completely changed our society This social network moment is incredibly important for us

Unlike every other medium there were gatekeepers and very heavy expenses to have big moments Now all of us with our phone in there for free can change the course of our life our business our passions You know I could literally end this talk right now on this rant The and I mean this from the bottom of my heart The only agenda I have to get across to everybody here regardless if you're the biggest fan of me and have consumed me for 15 years or you have no idea who I am right now as you sit

here is for all of you to understand how significant the opportunity is in front of us to take advantage of the last five or six years of this window that has created a level of democracy and meritocracy around opportunity that has never in the history of the world been accessible to a human being I I I could not implore you and for most of you if not all of you social has been around for long enough that you're taking it for granted You're taking it for granted And just like what you just felt a lot

of you have been posting for a long time and the thing hasn't happened And that's because you just might suck at it But what's cool about being sucky at something is all of you sucked at walking Yeah Like you couldn't walk and then you learned Yeah And so the reason I've been doing what I'm doing and continue to be passionate about this is I know that once people in this audience get over their insecurities of worrying about people leaving negative comments or being insecure that they only get seven views and they think that that that's

bad or all the normal things that humans go through in their journey of getting to actual self-esteem and comfort and self-love Once they get over that hump which more than half of this room has not gotten over yet then you get into the second part which is the tactics The reason I wrote my last book Day Trading Attention was I went very deep into the tactics Thank you And so you know look I I I really don't know how else to say this other than if you do not attack the free social network and I

mean all of them Another issue here is for some of the people that are winning they're only winning on Tik Tok or Instagram And I will tell you right now the most important platform for me of the last month for me and my team is Facebook proper Classic Facebook So I think most people here are not on enough platforms and definitely most people here don't take the thumbnail the first 3 seconds the copy the strategies the real skills of actually getting your video to get 500,000 views instead of 49 But all roads politically socially and

definitely in business and marketing all roads what's today's date the 13th 17 what's 12 all roads on March 12th 2025 lead to social media organic content organic not paid all roads lead there and regardless of what you want to accomplish in this room every person sell something get clients become famous or something much more noble raise a couple bucks for your PTA win local office because cuz you want to fix the pothole on Main Street Um be a better father or mother All roads lead to this distribution platform and I could not implore all of

you to get more [ __ ] serious about it Thank you Okay so uh uh you just said something that's very unique So obviously social uh platforms have been around for we're coming on 20 25 years they've really been around You just said that in the last let's say in the next you know crystal ball but within 10 years that you think this whole thing is going to change on its face basically I do So we're on the you you're saying we're on the back half and on the way down of the hill on social

media It's not not the growth of it but but it going away and changing something Look I I get a lot of credit for predicting things I don't predict things I just am always on it and then I talk about it Right For example right now how many people here sell something physical Can you make some noise Just make some noise so I get a sense So every person that raised their hand and made some noise every one of them should be paying attention to live social shopping Tik Tok shop whatnot Fanatics Live eBay Live

Like that is not me predicting Whatnot's doing three billion in gross sales on the platform Most people here have no idea who the [ __ ] whatnot or whatnot is Three billion So I'm not predicting that live social shopping is happening It's already happened It's been happened in China for 10 years And whether you sell t-shirts or vitamins or bikinis or sneakers or banana chips you should be really focusing on live social shopping because it's the next frontier of opportunity over the next 36 to 48 months And first mover advantage really matters I can promise

you like you a lot of people here wish they got more serious about Tik Tok when I was yelling at the top of my lungs in 2017 I'm sure of it So I'm not you know I don't like to predict I like to move fast when shit's happening But it is very clear to me that Meta Facebook Inc has a major agenda to get us off the phone and onto their device And they are committed to these glasses I also have the luxury to have witnessed future forms of the glasses by going out there and

playing with it It is very clear to me that whether it's them or Apple or Google or Microsoft or a Chinese company that we are only going in one direction in technology Innovation continues to happen I prom uh I'm sure a lot of you are thinking about how AI might hurt you Let me just remind you technology is undefeated It's undefeated There was when the car was being made the guy that owned 30,000 horses made fun of the car and said it wouldn't work Not because he was dumb but because he had financial vested interest

in the car not winning A lot of people here are making decisions about things because it isn't what they want to be happening The only reason I think I've been successful in business is I know that business doesn't give a [ __ ] about my feelings So I don't want to predict but I think it's unlikely that in 10 years that the mobile device the way we know it is as primary as it is right this nancond And if that's true the way social plays is going to be different And that's where AR and VR

and other things that are looming that we've heard about for a long time start to become serious So yeah I mean I I guess for me none of us know but what we all know is that every day businesses and humans are going viral at scale and it's changing their outcomes Or if you don't even go viral if you're just good at it your business or your financial impact goes up by 20 or 30% because you're good at it And that's good too So I just I just want people to take it more serious Maybe

think of this I I was interviewing uh Mark Cuban a while back and uh I was in Dallas and I asked about AI I said "What's your thoughts on AI?" And his answer was uh he's like "How often do you use apps on your daily basis?" And the the if you stop and think about it it's like non-stop You're constantly when you open your phone it then it goes to an app immediately right And he's and his answer was he said as much as you use an app on a daily basis of your life AI

is 10 times more powerful and will be bigger than all those apps combined That was his point of AI I'm sure he knows this You know it's 10,000 times It's not 10 This is really big And again bringing up we've gone pretty high level here today on the first couple things If you decided to come to this this is a good place to go If you're here my brain goes to like what the [ __ ] are you doing here right And where that goes next is this is a room full of people who are

hungry and ambitious to do something right Like you decided to [ __ ] come I'm like I don't know I don't I mean you didn't come here to [ __ ] sit in dark and just hang out Like like you [ __ ] came because you're trying to make something happen I assume What what bothers me about something like that is just coming to consume this information isn't doing anything You could have laid in bed on YouTube and consumed Please act Please act And so very simply I'm going to make this simple This is like

a foolproof formula in my opinion Pretty basic And guess what The cost of it is $3.99 What I'm about to tell you is free but you have to do something Number one you must have a comprehensive plan on making content for social networks There's seven of them There's LinkedIn and YouTube shorts not just Tik Tok and Instagram Facebook Regular is exploding again There's Twitter It [ __ ] matters And number two you must do 50 to 100 hours of research on AI You must touch it If you do not have chat GBT on your phone

right now the [ __ ] are you doing The [ __ ] are you doing And don't give me like I don't believe in AI No you're [ __ ] lazy You're [ __ ] entitled Or maybe you're you know of a certain age where you're just hoping that you could just ride it out before it takes you out No really People do that They're like "Gary you don't get it I'm 60." I'm like "What the You're 60?" Like I'm like "Are you retiring in the next 3 years?" If they're like "Yes." I'm like "Okay

but even in the next 40 years of your life when you're retired you probably want to use these tools to just make your life better." But people use these noble political frameworks to actually use as full-fledged disguises to the truth which is you're [ __ ] lazy Yeah that's exactly right Notice how the claps were not as strong on that We love to tell everybody else to do work but ourselves This is work This is work By the way on the record technology doesn't come natural to me either I don't like to do [ __

] Mean it I get pissed when new [ __ ] comes along Like I get I do well with it But when I saw musically which became Tik Tok I was like "Ah fuck." Like another thing I have to like I'm not pumped either Like if the world would slow down I'd be chilling I'm winning But it's just not the way it is The game is not built that way And what's crazy is it's high stakes poker These new things that come along you either ride them and explode or you kind of put your head

in the sand and they start to chip away and [ __ ] you And so please do not underestimate what's happening here Let me uh ask this question to you because this is something that I I I would think a lot of times back in the day when I would look at you uh and you would say [ __ ] right And so probably maybe some of the crowd was saying this [ __ ] to themselves which was a hypothetical excuse for me to be lazy And that was uh I was like "Yeah but Gary

has a whole team right Gary doesn't actually do social media." Like Gary doesn't he's not actually doing it He's got 25 people [ __ ] He's out here doing uh and I just just to be clear I have seen you backstage on your phone posting [ __ ] I I've seen you do it Uh there was also the seven and a half years that I did it every single day before I had one employee by yourself That's right There's you know there's that part too y'all Like you know like like people are just always like

so confused Like listen work is part of the equation I know that we got like weird for like 10 years where people trying to convince you like work wasn't part of the equation You know I remember like people got mad at me for using the word hustle I was like fine I'll change it to hard work Like work is part of the equation Um but yes go ahead No it's just it's it's it was an excuse that I came up with that or or what people do I apologize is not in my industry Gary you're

right but not in restaurants Or Gary cool but not No no You technology is coming for you You ever see Friday the 13th That [ __ ] is coming for you like it's I I do not understand how people don't get it And so one of the reasons I want you to use social is if you're doing social heavy it doesn't make the jump to AI feel as hard When you do AI it just you know if you're staying on the sidelines it just gets it gets further and further away from you It's hard to

like go to the glasses when you're still on a flip phone you know and so we just need practice It's I'll I'll use this analogy I'm trying to get y'all to do [ __ ] every day like you're training for a marathon so you can then run the marathon It's hard to go like eating chips and [ __ ] beef jerky on your couch and drinking beers and not doing anything physical for a year and then just getting up in the morning and running the [ __ ] New York marathon That's what a lot of

you are doing with your business by not doing all the steps every day As the technology keeps moving it gets harder for you and the gap gets bigger You become more discouraged and it's [ __ ] game over But it's shockingly easy even for the least discipline in the room when you realize how much pain is on the other side if you don't do it And more importantly how much once you look at it from a different angle it becomes a lot easier By the way I lived this for the first 38 years of my

life Do going to the gym and eating well was the worst To this day 11 years later I still struggle This morning my trainer's like "I need you to get into the gym." I'm like "Oh but I got to go to Florida." You know like I'm [ __ ] When it comes to working out in the gym I'm loaded with excuses Which is why I know when I see it on your faces when it comes to business In business I have none I I'm a [ __ ] robot I can go 19 hours a day

every day And this is why I talk about liking what you do Yeah The reason I can do that and this probably will resonate to you because I feel like you'll have this angle You may know this I don't try to maximize for money Yeah Yeah Yeah Like there's a lot of people you know that are similar to me that are not at the same tier as me that maximize for money way better than I do I maximize for liking what I do which then enables you to do it at all times I when friends

struggle with this I'm always like "Well what do you like the most?" And like one friend will be like "I like to ski That's my favorite thing in the world right?" I'm like "Well imagine if you skied for 15 hours a day for a profession." He was like "That's [ __ ] awesome." I'm like "That's how work is for me." And so I'm very disciplined at work cuz I love it But I'm not disciplined in the gym cuz I [ __ ] hate it But I do it because I'd like to live longer and a

higher quality of life You know if you want things financially being good at business is a good idea Otherwise shut the [ __ ] up And I'm serious about that That wasn't a joke That's the poison of complaining and entitlement A big thing that's holding a lot of people back is jealousy and envy and pointing fingers If you use the word that person is like lucky you've lost If you weaponize luck you [ __ ] lost Even the one that's so easy Oh that kid was born into a family with a hundred million dollars They're

so lucky I don't know if you guys know rich kids They're predominantly [ __ ] losers Eddie Yeah Look it's it's one of the most devastating things for somebody that comes from little when they build they see their kids It's very hard to be hungry when you're constantly fed Yeah Uh let me ask this question here Uh I'm going to I'm going to piggyback on something you said and tie it into a big piece I want to talk to you about A while ago you were talking about uh which is very true uh of how

you do this You do not try to monetize everything that you do or a little every little detail You don't you do not play that game Uh when I look at you though I've never seen anybody play a better long game than you You have a great long game Uh and when I think about the long game right now in your life I think about V friends Yeah And your [ __ ] long game on that is out of like I'm a visionary but that [ __ ] is like wild how far along you play

How many people here would consider they are a fan of me follow my stuff know me a little bit Just make some noise Thank you I would tell you that 95 to 98% of the people that just gave me that love have no clue of what I'm doing with this friends thing for two reasons One I am playing long and I'm patient Two the NFT thing the news cycle got weird It got too hot too fast and then all the greed and the scam came in and like the brand of that kind of like tilted

the conversation But I sit here in front of all of you right now and I'm telling you to your face that over the next 30 to 40 years I am building a Pokemon Marvel like world for real like your [ __ ] grandkids are coming to my amusement park That's wild And I'm doing it and I'm doing it day by day quietly which is weird cuz I'm so public but to your point you pay attention like if you watch carefully you can see it Ironically this May May 7th uh my my V friends Topps Chrome

comes out which is gonna be trading cards in every hobby store in the country which will be like kind of like another brick in the process that may hit some people's radar But yeah I like marathons Like this was earlier to the comment I made like in 2005 6 7 8 9 10 11 12 when I was doing it all by myself 15 hours a day answering I replied to every single person that tweeted at me from 2007 to 2011 I literally went to sleep at 4:00 in the morning every day Like literally did that

So that's what Vfriends is now which is really fun because I'm such a public figure now It's hard to do something in the shadows which is ironically my preference I'll give you another thing For as many people as that know me here almost no one here realizes that Vayner X Vayner Media my advertising agency I don't think most people realize that it's 2500 employees I don't think most people realize it's a $400 million a year business that I started from scratch I most of those people have no idea that I co-founded Resi And like I

do a it's funny for such a loud guy the things that I'm kind of most proud about and do best even my nonprofit work or things of that nature I I almost analyze myself as I'm halfway through this journey Like I think about being 100 years old and I turned 50 later this year which is [ __ ] insane Um happy birthday Thank you But it's in November and my mom would be super pissed that you wish me a happy birthday before my birthday Big Russian superstition Um yeah it is interesting how I play You're

right I I definitely think I play I I always say like I'm a marathon runner in a sprinter's world Most of my contemporaries run fast They're trying to make as much money as humanly possible as quickly as possible And really in a lot of ways a lot of my contemporaries give no [ __ ] about the collateral damage that comes along with that And I don't judge actually like everybody has their own circumstances I'm not even sure if I'm right By the way when you play long I could be a very very resentful old man

I'm being serious I think about it a lot I'm going to be very vulnerable here I am playing so long I'm leaving so much money on the table so much on the table that if it doesn't work out like I'm you know I could be 83 and be sitting there and be like "Fuck man Maybe I was too far to this side." And like I think about those things Um but at the end of the day and I think this will resonate with a lot of people at the end of the day for a lot

of us we are who the [ __ ] we are with all our strengths and our weaknesses It's in my soul to play it long Yeah When when uh again a lot of people talk about playing the long game Uh not everybody does When you see V friends right Uh because I remember when when I I I launched Money is and I went to your office to do the first podcast right And I remember getting there to Hudson Yards walking in and thinking they gave me a tour and I was walking around this place thinking

"What the fuck?" Because I thought you had like 30 40 staff people there cuz you never lead with all the other stuff Well most people think I'm a motivational speaker and like you know a public guy Yeah And I don't think most people realize how much of a side hustle Gary Vee the whole thing is It's a web that's huge of what's inside of it I've tried to done research on it's like there's so many different things uh that are happening inside of it in that just without getting into all of them Do you play

that daily CEO role of all of those or I am the active CEO of Vayner X and of V friends for sure Vayner Sports um is run by my brother but I'm very involved Um then there's Vayner Watt which is fairly new which is a TV production company There's not a I mean I have a lot of businesses and in all of them I am minimally an active chairman you know at a minimum at a minimum right the two things that I don't run day-to-day are Vayner Watt and Vayner Sports and I'm very involved in

the TV production company which is new for me and you'll start seeing our logo on TV shows next year It's super cool I can't wait for that And but I'm yeah I'm very in it Look I work I work 12 to 17 hours a day and I don't eat lunch or breakfast And when I say I work like I'm looking at Dustin ironically like he knows like when I say work like I don't do lunch Like I barely go to the bathroom Like every minute is fully booked and I love that and that works for

me now But if I wake up tomorrow and I'm like I don't want to do this I working too much or this and that And I've ebmed and flowed I used to travel all the time Postco I travel less This year I'm starting to travel a little bit more You know I I think one of the biggest mistakes that people in this room make is they judge themselves negatively without realizing they could just change Like if I wake up right now and be like "What the fuck?" If I look back at this clip in a

year and be like "What I'm an idiot I should spend more time family or this that." Like I can like I don't know why we cry over spilled milk I don't care how [ __ ] up you are That was yesterday It's a really big deal Like it's very This is really important for everyone here Like regardless of like like I have no idea why you would ever not be your biggest fan Like everybody else is going to boo you Don't join them Especially when you are actually capable of changing your [ __ ] It's

real talk It's real talk So you know that's where I'm at Very good Here Let me uh Can we go a little extra It's your world bro Let's keep going More business stuff I I'll [ __ ] do anything I I was going to ask you uh on a different note the Jets All right see you everybody Yeah the Jets Oh boy Number one do you still want to buy Yes Yes I would love I I think it'd be really cool if I went from a Russian immigrant whose family didn't have enough money to enough

money to buy a jersey to go through life and get to a place through the American dream to buy the actual team I think that'd be really cool But again to me the enjoyment of trying to buy the Jets is dramatically more exciting to me than if I actually buy the New York Jets Like people ask me a lot like "What if blah blah blah?" Like like I'll give you a great example What if my dream was to buy the Dallas Mavericks right I would have been like "Okay Cuban's there He's not that much older

than me Maybe when I'm 90 I'll be able to buy them for a couple of years if I outlive him." And then out of nowhere he sold Yeah And I would have not been ready If the if the Johnson family decides today to sell the Jets I'm not there You know I'm I've done really well I'm very proud of my life financially but I'm not in striking distance I need another 15 or 20 years to really get there So to me what's what's been awesome about it is I will be super fine and very happy

for the person that buys the Jets if I'm unable to Um but I really enjoy trying And I think I just wish more people in this audience I really do believe the unlock for you to get more financially successful is you falling in love with the trying versus the obsession of the achieving You know it reminds me of uh Nick Saven He's such big on you have to uh you have to enjoy the the the journey the practice uh to win the championship It's not about winning the championship It's about enjoying that practice to make

sure you hit it I think I'm so psycho I don't even like the wins Like it's My brother's really all over me on this He's like "Yo you're broken." like good things happen like we sell resi for hundreds of millions of dollars or all these things that happen to me and like I'm a little bit like you know I'll give you a good example I don't know how you all roll with vacations but when I have a vacation the best part of a vacation is the weeks leading up to the vacation like the second we

get there I'm like ah it's over and so I got very blessed in that my hard wiring enjoys the process I like the losing I like the pain right Like I really do Like I'll use a fighting analogy If I was a boxer I would prefer to get knocked down in the first round and like lose a tooth and like try to battle up from that Most people fold And I've spent a lot of my life in the last 20 years trying to get all of you to not because why And I've come to learn

so much of it is outside validation I'm just shocked and devastated and pray that more people in this room could stop worrying about other people's judgment on their lives Definitely strangers The stranger the social media stranger thing blows my mind You are not following your dreams because Sally Pants 96 leaves leaves a comment that says you're fat There are literally people here who are not chasing their dreams because Donnie Knoxville 463 said you're stupid Yeah Like people are liter There are grown ass [ __ ] people in this room thinking they're still in [ __

] sixth grade Yeah I don't want that for them I don't even want them to listen to their parents or spouses or siblings Imagine what I think about them listening to [ __ ] strangers who don't know who the [ __ ] you are We got to get insular You got to get into your cocoon You need to get into your [ __ ] place where it's [ __ ] you and you It's [ __ ] you and you And you need to realize you're the [ __ ] best You're also [ __ ] human

So you will make unlimited mistakes But good news here's the secret Everybody else sucks too So you're good And I need people to get into that [ __ ] mindset because me telling you to do AI or social or all this other stuff if your [ __ ] foundation of the way you [ __ ] feel about yourself is broken you've lost And I want to remind you that if you sit here right now and you do not have self-esteem you don't feel good That's other people putting that [ __ ] in you And unfortunately

you decided to listen Get that [ __ ] out of your [ __ ] body Whether it's therapy whether it's [ __ ] meditation whether it's cancelling people in your [ __ ] life If your [ __ ] sister is miserable if your sister is miserable maybe you don't need to talk to her four times a day Maybe you can talk to her once every four days I'm not saying cancel your mom or dad but I'm saying you got to limit negativity So many of you were crippled because you watch too much [ __ ]

Fox News and CNN Stop watching politics Stop letting negativity into your [ __ ] body No matter what the source is the news social your [ __ ] siblings your mom And by the way back to social Unlike the news and your auntie social is you If you don't like what your newsfeed is sending you start searching positive things on Instagram and liking it all Watch your newsfeed change Your newsfeed is not pushing propaganda on you Your newsfeed is exposing who the [ __ ] you are [Applause] It's real My friends I'm telling you right

now if you do not believe me I'm telling you [ __ ] the I'm not I'll even let you wait a couple weeks to do your 100 hours of AI I need you to leave here Literally type in in Instagram search sunshine rainbows bunnies puppies Search it click on posts like all of them wake up next week and be like "Watch." You open up my [ __ ] Instagram it's all [ __ ] New York Jets [ __ ] Sunshine Rainbows Puppy It's [ __ ] positive as [ __ ] China and Zucks did not

give me a pass I control my life You control your life And parents while I'm on this roll you don't like I get this DM every day I don't like Tik Tok on my kid's phone I'm like "Good [ __ ] Be a parent and delete it Don't [ __ ] yell at me Be a [ __ ] parent If you don't think that your kid you don't like that Tik Tok's on your kid's phone delete it And don't give me their friends have it." Be a [ __ ] parent The second The second you

realize you are 100,000% in charge of your life you win Back to what Florida's all excited about that everyone moved here That's what those people did They they didn't like paying state taxes They didn't like the politics They moved here By the way you don't like America Good news You can go to [ __ ] Sweden [Applause] You don't like your boss be a [ __ ] big girl and [ __ ] quit You don't like your [ __ ] dopey husband Divorce that [ __ ] I'm being dead serious I need everybody to understand

this All of your unhappiness is that you've believed all the people that told you they're going to take care of you and you're not in control All of the happiness in life is realizing you are 100% in control of your life And you are capable of making tough decisions that might hurt for a couple of weeks and months but can lead to long-term happiness So stop [ __ ] crying Stop pointing fingers at everybody else At what age At what age 42 At what age is it finally time to stop blaming your parents and realizing

you're a big [ __ ] boy and girl and can change the outcome of your life What is the age Is it 18 Is it 22 There's literally 54 year olds sitting here right now that still blame some [ __ ] their mom did in 19 fucking71 No [ __ ] Everybody had parents that did wrong dumb [ __ ] You do dumb [ __ ] too It is time to be fully [ __ ] accountable and realizing you're in control And then I promise you my friends once you cross over to the best side

of the world which is fully accountable side every little [ __ ] dream you have becomes achievable And until then you're going to keep going to conferences and thinking you're doing something [Applause] When you when you look at Listen this is the truth man I I've interviewed you I don't know six times now and I've never interviewed you like this Like you you are on fire Uh tonight bro I'm on fire and I know I need to go I'll I'll tell you why I feel a huge sense of responsibility I got lucky that I am

able to communicate right Some of you are just super attractive Some of you are athletic Some of you are I don't know good at carpentry You know I I got gifted with the ability to communicate What I just did for 7 minutes is the most [ __ ] universal truth It is 100 It's 100 I'm not sure about a lot of things I am super sure about the last 6 minutes of that rant And uh yeah I feel motivated today And I I want it so bad for you Honestly I want it You know I

just want it You have no idea how delicious it gets once you stop complaining and once you stop blaming you have no [ __ ] idea how good life gets I love the idea about the uh even you said even before you do the AI [ __ ] like uh go change your uh news feed your FYP in a real way bro That is like in a real way We we get bombarded and we think "Oh man this is what they're sending me." No you [ __ ] clicked on that [ __ ] and based

off what you clicked is why they used to do that stuff uh inside of it That that is genius And we don't ever think about it though is what you know what I mean Like you never think about like oh I should go click on puppies and just click on 15 [ __ ] puppy post and I bet you in the morning I wake up and watch a puppy run across the the yard I'll be way happier in a in a way that would make your head spin Stop Stop Stop It's so easy to blame

It's so [ __ ] easy to blame That's why it doesn't have good results Everything good in life is hard Get the [ __ ] work on out of here [Applause] [Music]