How To Sell Your Knowledge and Make More Money Online in 2024 ft. Russell Brunson | #TheDept Ep. 30

in today's Department it's the expert Department you are someone who believes you're really good at what you do but yet you feel either underpaid or maybe unknown nobody knows that you're the best at what you do I have with me Russell Brunson bestselling author of expert Secrets ninef figureure entrepreneur and the expert of experts big mistake people make is they're trying to be like hey this is who I am like I can help you like they don't care about you like eventually they will but at first they don't they just care about themselves and so

it's understanding like who am I creating this for like who's my dream customer who's my avatar what do you wish you would have known a year ago you know now like that's what you start sharing everybody I know they're like bro if you just commit a year to a weekly webinar it'll change your life if you do a webinar week every week for a year by the time Year's up you'll never have Financial worries again what are some best practices to to get people to the next step if you ever watch any of my webinars

they very structured I don't deviate in fact my script I teach is called the perfect webinar cuz it's perfect so basic gist is honestly this is so cool I've only had my podcast for like 6 months it has done really well beyond uh what I could have imagined um but what is who's it it's allowed me to be able to interview and stuff and so I'm grateful shout out to Ryan pan by the way who connected us and we had a really cool day learned a lot from you yeah a lot of fun today and

um might sound weird for me to tell you this but I love your mind oh thank you you know um just the way you you process and think and you're genius and I I think there's so much that you can we can talk about um I I feel like a lot of the times I I think about the audience of my podcast and a lot of them are just starting out they're side hustle people uh and and and they're learning the game on like building their personal brand you know the funnels and all these things

and so uh I'm excited to get into this conversation and uh just want to say I'm honored honestly thank you I love this kind of stuff it's been a long time I haven't done podcast for a couple years so this is kind of fun getting back and uh and sharing some ideas so I'm I'm excited for this yeah why would you I mean it's funny cuz I heard you earlier that like yeah you just kind of burnt out from creating something so like you made a move yeah made you a lot of money and probably

what did you get comfortable or you just was there no was I launched my third book and I had never New York Times bestseller list I wanted to so I was like okay I'm going to kill myself for this one and so when book launched I did hundreds of podcast interviews and radio spots and it was just like it was during Co so we're already doing Zoom anyway all the time it was just like I got so burned out of that I was like I'm going to take a break and then I just never UNT

the break till literally today was my first podcast back this is my second so just kind of um just just kind of fun and you know we're in a new phase in our company where we're focusing again on growth and some new ideas new things we're doing so it's like okay this fun to kind of reshare with people and get back out into the world and tell everybody hi if I haven't seen you for a couple years so that's so cool yeah I would ask someone like you who would have so much of their money

you know situation taken care of MH that yet you see the value in creating content MH what what is the value you see beyond the financial Roi or do you see that long-term brand building play so every everyone got different motivations and um I'm big in personality profiling so if you take the disc profile there's another one called uh motivators and it shows you what your top motivators are my number one motivation uh based on this test is Roi and the first time I meant Roi like I just get a return on my investment and

I kind of confused like I understand I like love business and stuff but it wasn't that big a deal to me but um one of my coaches who who's really good at reading his test she's like no you have to understand like what Roi means is like you want a good return on investment in every situation she's like that's why you struggled in school you couldn't see the ROI that's why some conversations you hide from other ones you love it's like if you see the ROI you love the thing and so for me um my

business is all about that like the reason why I'm still doing what I'm doing is because like I love I love putting stuff out there like the books I've written I'm so proud of them because they've sold so many copies but like the ROI of like the book is is huge for me right and so for me it's like the reason why we create content is because we have this moment which will be cool for the next hour or so whatever and then it'll be done but then it'll go online and it'll be there and

it'll live for a while and like but it it'll like that moment will live on for for a year 10 years you know I could be dead in 20 years some be watching this like I'm coming from the grave like what's up everybody you know like we don't know and so it's just like it's excuse me it's one of those things where it's I think cting content one of the best rois of your time because it's not just the moment right like you do sales call it's great but then it's over you do the live

event it's great then it's over like putting out content consistently um just the ROI of that like it's it's extends your life you know yeah I believe there's like there's there's not too many activities that multiply yourself like that you know um but that's really cool and and I think you know something I kind of want to bring back to most people that listen and watch you know are good at what they do or at least they believe so and that's why they're selling something but you wrote a series of books on if you're good

at this thing or whatever it is you are how did you know yourself that you were your you were an expert in what you did yeah it's one of those things that it's hard when we decide you want to become an expert I don't know if you decid it but it's like it's hard because the thing that we're really good at is like a superpower to us right it seems common sense like this is it's like the curse of expert is what people call it yeah for sure so for me like I had started my

business while I was in college I was building these funnels and like but I assume that everyone else knew what I knew like I saw the people building funnels like oh we all know the same thing and so I didn't think much about it for the first 10 years and then um about 10 years in I always want to write a book so I'm write a book someday so I was like I'm going write a book on funnels cuz I that's what I was excited about so my very first book's called Doom secrets and I

remember I wrote it and I remember I was done I was like this is like all common sense stuff like what if nobody likes this book you know and so I remember printing it and it's it's interesting that they they say with writers like you know writing is this is like private process you're by yourself in your own mind your own ideas and it's very private and then the book is very public so putting it out to the world and I remember getting the first copy of the book back and I was I was like

so excited but then I was so scared to like to show anybody and uh one of my friends I don't know if you know rich sheffron but he's one of the most voracious readers I know like he has a YouTube video showing how he reads like 20 books a day and he it's he's crazy and I remember I sent him a copy and I was so scared because I was like this dude read every book like I was like had so much anxiety in fact I almost didn't send it to him and then I finally

I'm send it to him and I remember he messaged me back like three or four days later and he's like dude this was a really good book I was like oh my gosh and then I was like I had a couple other friends then people started messaging me back and I was like I was like and they started asking me questions these are people I thought knew what what I knew cuz like we're all doing something similar like I had no idea about this and this and all this stuff and I was like oh my

gosh like I had no idea that I had something of value until I was willing to put it out there and then it came back and other people were like oh this is this is new and I think that's a lot of times we assume that our superpower everybody has it you know and in the reality it's like like even like your angle the way you look at something's different and like when you're willing to share it there's always somebody else you can help with it you know what I mean and there's always people who

are like who are I think a lot of people struggle CU it's like well I'm not here yet like when I get here then I'll share but the reality is there could be 10 years 100 I may never get there right if I start producing and start sharing stuff today like there's people who like I'm I'm I'm a year ahead on the journey or six months ahead on the journey like you can help those people today there's no reason to wait till you're at this level before you start helping people like help people today because

you've you've you've accomplished something you here today right like there's something that I think that's the biggest thing is understanding that and like oh there's people that that I can help today um one question people have asked me before is like like who Who Am I who am I creating this for like who's my dream customer who's my avatar whatever I was like usually it's you like five years ago you three years ago you a year ago like thinking back about then like what do you wish you would have known a year ago you know

now like that's what you start sharing and that's the people that where you were at are the ones who start following you yeah it's really good yeah i' I've been doing video for like I think over 15 years and then it's so many capacities from the agent flow to the you know the to teaching and now I've been coaching and um and it baffles my mind a lot of times like the most Elementary things that I know is just mindblowing oh to a lot of people yeah if you show me a video like I don't

even know how to edit anything like I remember I saw my video there was like thing open all the different tracks and stuff I was like that looks so scary like oh simple you just do I'm like that's amazing I have no idea how you do that yeah and I'm grateful I I had no idea obviously uh that that that the world would come to a place where video would be such a a skill that I think most business owners should kind of grasp at some level at a basic level um that's really cool when

you say you're saying funnel can you just Define really quickly what a funnel is and then when when when were you exposed to funnel yeah so I got I got exposed back actually in college one of my very first products ever was um was a DVD teaching people how to make potato guns which is a weird thing that was my very first thing I ever created myself and I was trying to sell it online and um initially I didn't know how to I I seen websit so I put up a website you know like everyone

else has and had all these things on it and I started like buying Google ads and nobody bought off it and I was like this is working how did you know to make something how did you know to teach something that young um I was again I was in college but I was studying this stuff I was looking at people having success and there's a guy he's still Frank Karn you may know him but Frank had a had a course back and they called the underachiever method and it was like how to make money being

an underachiever and he would show how he's like you know you find you find online that people are searching for something so I could be like how to teach your parent how to talk and like then you go and you hire somebody to write a book about how to teach par how talk and then you put it together and you you sell it so I was like okay so I was like I know how to make potato guns and so my buddy and I I remember I did the research and uh back then I think

there was a site it was called Overture for those who've been around for 20 years it's not around anymore but you would you would type in a keyword and it would show you how many people each month were searching for that oh wow I remember I still remember I was in college I was like I typed it in and there was 18,000 people month searching for how to make potato gun I was like I can I can sell those people something and so um I remember my buddy who we had made potato guns before I

I called him I was like hey I have an idea we're gonna make a DVD teach people potato guns he's like why would you do that I'm like I don't know I think people are going to buy it on the internet he's like you're so weird I was like but we had nothing else to do it's like all right so we went we borrowed a little uh one of those hand camera recorders from somebody one of people lived on our street and then uh we drove to Home Depot and clicked record and it's was like

all right we're here at Home Depot and we're going to buy a pipe and we showed the pipes to buy and then we bought the glue and bought the barbecue ignited we bought the pieces and then we went back to uh my wife had a job at the shop so we went to the shop and got permission from the owner went back there and we filmed us like cutting the pipes and gluing them together and then did the whole thing and then We snuck into the college it's on a Saturday We snuck into college and

we found a room that the door was still open and had a whiteboard We snuck in there we filmed us on a whiteboard like like we we found all like the mathematical forms how you cut a pipe like you know the the barrel to to chamber volume ratio needs to be this and so like we're acting like we're scientists like riding on the Whiteboard like so smart teaching it you know just the dumbest thing so we filmed the whole thing and then we got done we figured out how to burn it on a DVD and

um we burned like 10 of them and then I put up the website and um and that was kind of how how it all started was that very first thing and again first I was selling like a normal website and nobody was really buying and then I went back to what Frank was doing I looked at the way he was selling it was different it was just it was like a just a simple page like first page like had is when you land on it's like give me your email address in exchange for a free

tip on whatever so I I had give meil address give you a free tip on how to make a potato gun and I put email address in the next page is like hey um I just emailed you a tip um I got this DVD it's got like 20 ways to make potato guns if you want to you know buy a copy it's 27 bucks there's a link down below and there be an order button and that was kind of how it started so I started doing that and I started buying Google ads and overnight um

sales started coming in like 18,000 people searching potato guns every once in a while one of them saw my ad they click on it and they buy my potato gun DVD I was like this is the greatest thing in the world and it worked for a little while I remember um cuz my wife and I just gotten married it was cool cuz like every day we make you know one or two sales make 20 or 30 bucks and I had to give I had to pay Google for the ads maybe I'd spend $5 on Google

ads but I'd make you know 20 bucks or something so we' go out to dinner and like we' do different and like I remember feeling like I was just you know like I've I've arrived like I'm making money have a job and then um back then then Google changed their algorithm I was like I three or four weeks into this thing where I thought I was the smartest person in the world and Google changed how they were charging things and all a sudden overnight I went from I was spending $5 a day in ads so

I spend like $100 a day in ads wow and I and we stopped making money like we spent $100 to make $20 and like the whole thing after two or three days I'm like God I turned it all off I was like oh like dang it like the whole thing fell apart and um that's when uh I called one of my friends who was kind of doing a similar business and he he told me he's like uh we were talking about this he said same thing happened to me he's like I had an idea he's

like I created an upsell I'm like what's an upis so he's like you know when you go to McDonald's and you know you order Big Mac and they ask if you want fries in a Coke I'm like yeah he's like that's an upsell he's like most of McDonald's most of their profit comes from the upsell he's like go back to your DVD and he's like you just need an upsell when someone buys a potato gun DVD what's the next thing they need and I was I don't even know what what would they need and he's

like well after they buy what do they have to do I'm like we have to go to Home Depot and buy potato guns and buy the kids you know he's like you should sell a potato gun kit and I was like okay and I didn't really want to make kits for people but I started Googling and I found a company actually was so strange in Idaho that made potato gun kits oh W so I called him up we set up a partnership and uh and it was like $200 for potato gun kit and so I

made my very first up sell so someone to buy the DVD on next page they would buy potato gun kit for $200 I think I paid them like $30 for I I got to keep the rest of it so I made that upsell in there I turned the ads back on and the ads still cost me like $100 to sell a DVD but then like a third of them bought this upsell and I got and all it became profitable I was like this is the greatest thing so that was like my first funnel ever and

I did potato guns but I was like this would work at other businesses besides this right and so I started telling people the story what I was doing and I met I met remember I met the world's fastest reader Howard Berg and I was like we could do this with your business and so he taught a course how to speed read and we made an upsell I put it all together and we launched it and it started making money and then I met someone that was doing couponing I'm like I can turn that into a

business and so they're like would the cut coupons I did you ever see the extreme couponing TV show she was on one of those shows so she was like she'd buy like $100 in groceries for like six cents or something so I was like that's a business so we'd like I record her teaching what she was doing we made a little funnel and we sold that and then I started going Niche after Niche like I found this really ugly guy who was really good at picking up girls apparently and he's like I get I was

like that we could sell that so I made a video of him like teaching how he was getting girls we sold that to a market so it's just like every person I ran into who was good at anything I'm like there's a business there so we started filming them putting them up and that's kind of how I got started in this business was just doing that it so much so ahead I mean I I think I I listen to that and I'm like that's so ahead of the time that like you took some something that

was in somebody's brain that was natural to them it's like let's get this on video and create something um and then selling something that also you know the physical aspect was cool that you had that as the upsell but for the most part you were selling something that didn't require any fulfillment yeah moving forward we stopped doing CDs was just like the login member and it was member sites before the memb site we had like a password protected page and they everyone had the same password so we didn't know how to do anyway any otherwise

they log in and then all the videos were in there and um we'd host them on YouTube because that's the only place you can host videos back then but we' we'd uh make them private and then embed them on our page just people were just watching YouTube videos they pay us for like it was so cool are you looking to take your content more serious this year in your business or your brand or maybe you're looking to figure out better ways that you can monetize the content that you're putting out to convert your viewers into

customers and all those various things well I'm excited to announce my next challenge is coming up the content to cash challenge we're going to be breaking down everything you need to know to make sure that you crush content this year no more uploading videos and crossing your fingers that's not a strategy and I'm going to be giving you the mindset the tool set and the skill set needed to kill it this year both on YouTube and on vertical platforms like Instagram Tik Tok and things like that so I would encourage you to jump into the

challenge and if you get a VIP ticket I'm going to be doing live Q&A every single day of the challenge so I'll get your personalized questions answered on these Zoom calls and I'd love to see you there jump in the link is in the description and in the show notes let's get back into the combo so like you got you got right into to like paid advertising MH and then you know I'm I'm a big organic guy I I just never tapped into it I never actually ran an ad I've I've gone all this way

just slow like the slow build you know yeah um what what I mean how would you advise people as far as like their approach now like where we're at now like payad versus organic approach and yeah it's it's there's pros and cons both ways right like pay ad ni you flip a switch and traffic starts coming but you got to pay for it um and I always tell people like you got to pay one way you're paying with money you're paying with time and so when people have more money than time like PID out's the

best way to start but if you have more time than money then Organics the best way and um I think realistically it's great to do both because you know you know organic takes a little while to take off but eventually over time it becomes this huge snowball it could be bigger and way better you know right versus paid it's like you know as soon as you stop paying ads it stops like it just it's on and off but there's it doesn't build over time and so the hybrids best is doing both that's the best of

both worlds but I think for someone just begin organic is the best way to start for sure um because it gives you a chance to to practice and become good you know like um you know I don't know about your very first podcast but it probably wasn't as good as the last one you did right like and a lot of times it's funny because people get so nervous like oh no one's going to hear who I am I'm like that's usually good at first usually you're pretty bad so like do one do another one and

like in fact I remember my um my first podcast I launched it was called marketing your car and I would like when I was driving around I would just record it in my car cuz and that was my studio treated it's great great DN room Dynamics yeah and I remember cuz um I the way I set up I'm not very technical so I didn't know if I don't know how to check downloads or stats I have no idea so I just doing I had no idea people were listening and I'm grateful I didn't because um

it took like two years where we found out I logged in and it was like people had been watching but for a long time no one's even listening and I had one of my uh Steve Larson who who became an intern for me now he's got a really big company but he told me he's like when I got into your world he's like I listened to your podcast he like the first like 35 40 episodes they were really really bad but by like 42 43 you started like getting into it and then it became really

really good I was like I am so grateful that I had no idea that nobody was listening or I would have stopped after 10 the fact I had no idea like I went to 45 and then I learned how to speak and like and carry on conversation and you know so I think a lot of times people get scared because like no one's watching it's like that's good because you're really bad right now so just keep doing it and what's interesting is that like the longer you do it um the more likely your audience is

to find you right like people wait like they they want to see who's going to who's going to endure long enough to actually get noticed and that's how the university Alor whatever it is like they they reward you by doing it consistently over time so it's just going into it knowing like I'm really bad no one's watching that's a good thing and start doing it and by the time you get good enough to people watch you that's when they will start showing up what's your favorite kind of uh content to consume to consume oh man

I am a big audio podcaster that's probably my number one um I'm getting more YouTube because we're becoming YouTubers now so I'm trying to understand it um but my default still audio like I I I work really hard I'm working so I never do stuff and then when I'm off and I'm working out or running or driving like that's when I consume most everything so I I haven't done like a lot of paid ad conversation so it's cool if we can go there yeah so when you do a paid ad there is usually uh like

what they call like cold like you're you're you're maybe seeing somebody or somebody seeing you for the very first time yeah so you know in all the the various of people that you've helped with paid ads and you know doing cold I guess you know marketing what are some best practices to to get people to The Next Step yeah the key is how can you warm up quickly cuz it's expensive if you don't right and so what I what I found initially is like the like when someone sees an ad originally initially like it's not

about you as the person about them as the consumer right so usually it's like I'm focusing on like what's the hook that's going to get someone to stop it's very much about them and like the problem they're trying to solve before they even know who I am like they don't care who I am right and big mistake people make is they're trying to be like hey this is who I am like I can help you like they don't care about you like and eventually they will but at first they don't they just care about themselves

and so it's understanding like that's what the ad's going to be so you look at when they swipe through Instagram or Tik Tok whatever like you start noticing which ads are talking about them versus which ads are speaking to me that's the first thing so I'm looking that then from there they're going to click on it and then they're going to go land on a funnel like that's the first page and so there's a million types of funnels you can do but the one that I found that like they get somebody from like a cold

Prospect to like buying something the fastest we warm them up my favorite is the webinar because they register for the webinar it's going to it's promising to solve some problem or something for them right they register for it and then that this event happens could be right right away could be the next day whatever they register and then when they show up you've got anywhere from you know an hour to 90 minutes two hours to like to teach them to talk to them and communicate and like you have this really intimate time to like build

a bond with them where they're going from I know who you were yesterday I had a problem I clicked on this thing now I'm here and like if you do it correctly you build a connection with them they get to know you and in you know 90 minutes from them you can sell them a course you know because they they've built that connection um so that's for me the fastest way um because you got to make your money back on paid ads quickly otherwise you know you you can go broke really quickly so it's like

how do I build that relationship and that connection the fastest and um for me the webinar is the fastest way to do it so if you noticed most of my front ends in most of my companies now are all pushing into some type of webinar and like I the I'm working on a webinar yeah and um there some of a part of me is like man this is like old stuff but but everybody I know theyve like committed like they're like bro if you just commit a year to a weekly webinar it'll change your life

that was the premise of my expert Secrets book I told like if you do a webinar a week every week for a year by the time Year's up you'll never have Financial worries again and anyone who I know who's committed to that and actually done it it's been true very few have committed to and do it and it was funny because like I wrote that book after I had done it when I launched clickfunnels that was the model I was like I was doing I was doing four or five webinars a week for the first

almost year I just kept doing them doing them doing them and like and that was like how we grew clickfunnels so I wrote that book every was like how did you grow clickfunnels I was like you're not going to want to hear it you're going think some magic trick it's like no I did a webinar every single week because it gives you the ability to learn the audience and learn you know get better at the skill yeah um the way that I did mine is I I do the webinar and at the end of webinar

we sell something you know and then I'd export all of the comments from people on the webinar it was really cool because you see like oh minute 13 everyone's asking this question about this thing oh so you go back to your slides and like answer that question you know and then you go minute 42 you find all the spots people get stuck and you change your presentation and you go live again the next week and what's crazy is like you resolve people's concerns before they even come up like how does he know that I'm even

thinking about this it's like oh because everyone has this you know I kept doing that for a year every time I do the webinar export the comments tweak the slides I kept doing that doing that to the point where you know I I could give you my webinar verbatim off top of my head right now I've done so many times um and I would resolve every single concern as they come up because I just know what they are like they're all goingon to you know and so like that's really the key of Mastery is you

do that and that way when someone shows up there's like I feel like he's speaking to me every problem I have the he's responding to it before I even get there you're like yeah cuz I know I know who you are I know how to serve you like trust me and then you can take them on the the rest of the journey there's another word I mean is maybe maybe I feel the way I feel because like the word web and I know I hate the word too it's almost like like we were talking about

pitching and it's like even the word pitching is getting like I know it's funny how words just over time get I think a lot of people just start adding their own definitions sure you would say like a webinar is essentially a presentation yeah it's a my world it's a 90-minute presentation 60 Minutes of teaching 30 minutes of making an offer yeah can you like kind of walk through like for sure yeah yeah I'm if you ever watch any my web wears are very structured I don't deviate in fact my script I teach is called the

perfect webinar because it's perfect so the basic gist is um every webinar you want you're you're you're focusing the entire presentation this mistake most people make is they try to like solve 10 things in a webinar right and that's not the goal the goal is for like what's the one big Domino that you have to help that person with like there's just one right and then and then everything else in the presentation is just trying to knock down that one Domino from different angles different directions right so for me it's like okay someone's cominging to

my world let's say it's weight loss you want to Larn lose weight you come to my webinar and so my very first thing is I'm going to tell you like I'm ince myself for for me I use podcasting as a form of coaching too okay okay give me the offer yeah what do you want to sell I want to I want to help people build their personal Brands okay yeah um cool so you want to build personal Brands um tell me really quickly like uh back story how you got into this so I got into

this because I you know I you know I guess we can go as far back as when I first saw Gary ve you know an entrepreneur who started documenting his life and created an audience and when he had the opportunity to sell something like his book people jumped on it like crazy bought a ton of stuff and then over time I see people becoming essentially the G ve of their industry or the Gary ve of their expertise and if you could find your way of becoming the authority uh The Trusted resource and face and and

person that you wouldn't have a hard time you know selling things yeah so and so we're living in a world where I believe if you build your personal brand it you can create wealth quickly and and and in my and and so I like I think I was creating YouTube videos or like tutorial based videos it wasn't really building my like personal brand but I took it serious like in 2021 2022 I was like I'm going to I'm going to post videos of my of me for on Instagram sharing like insights and they're going to

be videos of me where I'm not even creating I'm not looking into the camera I'll just have a camera rolling if I'm doing a coach call or whatever and over time like people just follow me didn't ask for anything and then I I I said hey I'm going to do this beta program and uh 50 people signed up at $2,000 and I made $100,000 in a day or so you know and and that was all because of brand yeah um and so uh I've been helping a lot of people kind of dial in what that

looks like for them but I I just feel like it's one of the most important things you you you should be building right now yeah okay first off you nailed the first 50 minutes webinar first 15 minutes is like you get them on you get them excited you tell them what the promise is going to be and then you give somebody's credibility and then you transition to your origin story about how you discover the framework you're going to teach them there so you have the whole origin story right you tell the origin story and the

mistake people make is they think the origin story is about like their origin story like like you know when I was 12 years old it's like the origin story how you discovered this the framework right and so you just did it perfect you did one the whole thing the thing I would add is I would add in more um the mistakes you made along the way like I tried this it didn't work I tried this it didn't work I tried you know like things you tried didn't work until you discovered like this is the way

I'm going to do it right and then at the end of it's like and I discovered this is the framework I discovered and for you I would give it like a proprietary name like for me like I call my framework in the click funnel world it's called funnel hacking this is the funnel hacking framework that we teach people this what I discovered so you need like a proprietary name for the framework you discover what would you call it I do have like a it's a maybe it's not a it's a proprietary name but I teach

from a a quadrant that I came up with it's called the content quadrant okay for building your brand very cool uh and it's it's it's a square CU it's and like the top left is is the messaging and the mindset uh the next one is the the method and the makeover it's how you're going to choose to show up and how it's going to look and all those things then the third is the money how does this all make sense you know financially and then the fourth is multiply it's like okay I I tackled the

YouTube giant now it's time to do the next thing you know so okay by the way you're doing we on perfect so after you introduce tell the origin story discover the framework then you transition to I break it down to three Secret um you can call them three strategies three whatever so the first thing you're going to talk about is basically the framework so you just did that perfectly so like here's the framework and I I would say secret number one I'm going teach you guys my qu cash what you call it the content quadrant

content quadrant framework and you just teach it like you did step number one is this step number two is this step so you walk through and you teach the thing this is going to be a 15 minute teaching like the time is 15 minutes the key when you're teaching is um you're going like for each thing you teach in the webinar first thing you teach is like um how you discovered it second thing is you're going to teach uh the strategy behind it third thing is you are not going to teach the tactics this is

where everyone makes mistake tactics are thing they're buying from you at the end of the webinar you skip the tactics and then number four is you're going to share a result that either you or a client got that's it so you there's four things how you learned or you earned it teach the strategy do not teach the tactics webinar bom if you teach tactics and you teach a success story by someone doing it so that's the thing so you just start you just did it perfectly the strategy is like this the step number one is

this step number two is this step number three step number four um and then share success story so for example I showed Julie over here and like I told the whole framework she did it she did this say this show and you show the result it's like oh and they freak out and they see the result and so that's the that first 15minute block so you had a 15-minute teaching story 15 minutes or sorry 15 minutes telling your backstory 15 minutes um teaching the actual framework and now uh you're halfway to them giving you money

ready for the rest of it okay okay so next thing now they see that they they saw your framework and they're like oh my gosh that's really really cool like I can see how that framework would help me get the result I'm trying to get right but then what happens instinctively inside humans Minds is our brains like our brains are fascinating they can do anything but also brain activi is very high calorically dense like it takes a lot of calories for you to think and figure things out so your brain's like that's really cool but

if I do that it's going to cost a lot of work so just trying to look at any way to like escape from the thing right and so you see people when you they when you're you're selling from stage or a webinar you see them like they get excited then they're like ah like they have this weird like I get it like I think this would work but like ah so brain's trying to find an outlet so the first outlet they always instinctively go to is like that's really really cool but I don't know if

I can do it I'm not as cool as you I don't have video skills as you I'm not as you know I can't talk like you know they like it's always like an internal faults belief they have about why they can't possibly do it so the next 15 minutes of the presentation is all shifting that so it's like um you get them to believe it's actually possible for them so for me this is typically like a product demo or it's a something I'm showing how easy it is so in my click phon webinar this is

where I I teach the funnels initially that's amazing be like I'm not technical I can't build a funnel so I transition the demo let me show you how this works it's so simple I'm like you open up clickfunnels and you drag the thing here and you drop it it's so simple like oh you gu see how easy this is and people like I could actually do this so for you I would like liter why would you say that wouldn't be T showing the tactics or whatever um because it's it's not showing so the tactics would

be if I'm building a funnel it's go like the tax would be like okay step one we're going to set the metat tags on the step two we're going to do this is more like yeah like we're going to open the thing here's their Pages you click on this here's how you drag and drop you see how cool that is they're seeing like oh I could do that yeah so if you I'd be I don't know if it's video editing or something but I'd be showing like this is how easy like I get my iPhone

I film The Thing from there I I I clip it out I use the AI it chops it all up and then like it's done and I post on YouTube that's it like I could actually do that right so they see that so all it's like oh I could do it so first step first secret the goal is to get them to believe like the framework work for them SEC or the framework is is the thing will'll get them the result number two is that that they can actually do it and then the third thing

then our brain is looking for one more Outlet it's like that would work but I I can't because of this and it's usually pointing to some external thing so in my world it's always like um you know I give them believe the funnel is like the best thing that'll grow their company they believe they could do they could build the funnel but I don't know how to drive traffic in the weight loss Market it's usually like I believe that this diet would work for me I believe I could actually do the diet but my spouse

always has junk food in the house my kids have cookies like I can't do because they your brain trying to blame somebody else so you got to feel what's the thing they're going to blame next and so it could be money it could be like what do you think your dream customer what would you be blaming externally why they don't think they could they could implement it yeah I mean I would say they're not that they're not the person that we're always talking about yeah they're not the the Alex's then they're you know they're not

the Ryan pan they're just like I'm just joeo yeah yeah cool so that's when the third thing which is the last 15 minutes of the hour is transition that so you got to show them like okay let me show you how this works for anybody and I'm G to show which I got people who have who are like very ordinary people that have created incredible Brands yeah online with their you know with video and stuff and um and as I've been working out my my web class I see all the elements that I I have

um to do that but okay so you then show somebody that can do it or I show it I show them the process like this is how they did it like I showed you how to do it this is what they they follow the steps they step one step two step three they posted this is like God this is the results and all of a sudden it's like oh my gosh first off I believe that this framework he sharing me is the one that's going to work I know I can actually do it and there's

no nothing externally keeping me from it so that's the hour the first hour of the webinar is that and if I can get them to go through that there like oh my gosh like this could actually work for me I actually believe this and then when I transition from the hour to to my I call it the stack in the clothes the first thing I do is I ask permission I'm like do you guys get some value from this like yeah this is amazing and said and then I come back I'm like look obviously in

an hour I can't show you everything I walk through the strategy but I didn't have time to dive into tactics where I'm going to show you like you have to sit in my house next you know 3 days I can show you how to edit the videos how to do things and the right ways to do it but we don't have time um but what I like to know is like would you like I put together something that you can actually take this home with you and that way um over the next two or three

weeks you can have videos for me showing you exactly how to do this are you cool if I spend make 10 minutes going through a special offer that'll help you to actually Implement everything I talked about today and if I'm at an event I ask them to raise their hand if they don't raise their hand I'm like okay I I'm good I already know stuff I can leave they're like no no no like okay who here wants me uh is willing to give me 10 minutes to show how you know uh how I can give

you the things to help you implement it and you'll see everyone's hands go up on a webinar same thing like I ask permission I wait till I see the yes is coming in if they don't say yes my viers don't want this I don't like it doesn't matter to me I already know how to do this I wait for them and as soon as they get yes they say yes yes yes then everyone gives me permission to sell I do not sell till they give me permission when I used to not do that way I

would go to an event and I would transition to sell and you see people popping up and walking out angry like oh he's just trying to sell me something and so I I make sure the hours like is complete they got value I've been told that transition some people are doing that on the front end now which part that like just at the very beginning like hey you know before we get into this um you know I am committed that in this next 90 minutes that I have with you that you're going to get so

much information it's going to blow your mind and um I want to you know I think I think the phrase the phraseology is like um I want to make a commitment that that if you get something like you just say it up front that if you get something so valuable out of this something you've never maybe even learned before and something you can take home and and Implement immediately that you'll give me the opportunity to share how we can work together yeah it's cool um I've done it with a few I've done three webinars in

my life right now and usually they're like yeah yeah yeah but I don't know if that's just because they know me from online you know like maybe they already love me in that regard so I I would IM I don't know yeah I I've never tested that but I can see how it could work so yeah but okay so you you get you get the permission to sell yeah and then next 30 minutes I make a I present the offer so way I present the offer is um create what I call an offer stack I

learned this from Armen Moren who's the guy who kind of vented this and uh brilliant stage presenter but basically he told me he's like if you if you go to someone you're like hey if you sign up now I'm gonna give you this and I'll give you this bonus and and you just share a whole bunch of stuff he's like the human mind only remembers the last thing it was told so if you give him like 10 different things and the last thing you give is like bonus 12 and then you're like and I'm only

going to charge you $1,000 like they're likening bonus 12 ,000 they're trying to justify that and it's she like uh and so the sales are usually flat so the stack that that Armen I don't know invent it's amazing but basically is you talk about the offers like first thing you're get is this you talk about you show picture you show testimonials you talk about it and you and then you go to like what I call stack slide like okay so what that means you're going to get is this thing right here like component number one

and the value of that is this you show the value and then you go to the second now here's the second thing you're getting you explain that talk about it show the bonuses and you come back to stack side and says so what that means is you're going to get number one I talked about earlier this and this now the value is this and you go through the third part of the offer and you come back to stack side get this this and this and so you keep doing that you're stacking it in the very

last slide you're like here's you go through every single thing they're going to get and then you introduce the price so they're seeing like here's everything and they liking the price of the whole offer and they're like oh my gosh this is insane like it's such a dumb little Nuance thing but um when I use the stack I make a lot of money when I don't it always bombs and so like after bombing like two three times in a row I swore to this is a decade and a half I was like I will never

pitch again when I don't use this stack I haven't and it's just it's the great it's the best thing in the world so that's how I introduce the offer and then uh we offer the product to him and that's kind of the the basic structure of the webinar that's really that's so helpful I mean you breaking it down into like essentially four parts in the first hour and then the last part is just that stack um there's there's some information out there that like it's hard to sell more than like a like $3,000 offer on

a web class MH what have you tested like a max amount just people aren't good so I have a certification $10,000 certification I saw off a webinar a 90minut webinar it works so um but I do have a lot of friends who if it goes above even a thou 2,000 $3,000 they'll they'll do a webinar but they'll push to a to a phone call or to something to sell a higher ticket I think that's a crutch a lot of people use um um I just we we've never successfully had a sales team for a long

time like uh in fact I was telling you earli we we fired our team again last night so um you know for the most part I had to get really good selling from webinar and um you know it's probably not as efficient as like a oneone sales phone call but I can have a 100 people or a thousand people at once versus 100 phone you know like right so like I'm sure we lose a couple people we would have got on a phone call but the same time like I can do more faster more consistent

more often so um yeah I me anything's possible just just believe in it what what was what has been your process in in getting better at the SK the skill of sales yeah um initially when I first got in this game this is back 20 years ago um I went to my very first event and I saw a speaker do this speak from stage and sell and I was just like this is INS I saw the whole thing the guy made a bunch of money and I was like counting the people in the back of

the room I'm like you know freaking out about the whole how much money guy made I saw speaker after it back in the day 20 years ago they do these multipeer events where every speaker was selling something you know so I'd watch 10 people sell on the weekend I was like this is insane and I remember watching that I was like I have to learn the skill set so I hire some coaches who who were doing that so I kind of learned it and then I would just go to a lot of of events and

so a lot of times I speak at an event but I would show up day one and I watch all the other speakers to see how they were doing it and it was it was just fun because everyone had their own little nuances like Armen had the stack you know umh Joel Bower is one who did who asked for permission before he introduced the clothes I'm like that's a great idea like I just watch everyone's thing and like take notes like oh that's cool that's cool and I go back to my slides I add it

and then I would try usually the first one or two times I try like I mess it up or I you know i' look stupid but I was like they did it so cool so i' like wash them again till I could perfect it and I got better at that and so um I spent 10 years on the road at events going City to city um doing these kind of things and it was interesting cuz back then you know some events I show up to there' be 500 people which was for me was amazing some

events I show up and there's like eight people there and like half of them were speakers and so I just sit there the room and you know I would watch the speakers and I talk to speakers we share notes and like I saw so and so do this I saw so and so do this and it was just kind of a cool era of my life where we were just learning and practicing and then when the recession hit 2008 events dried up and they were just G gone forever like there were no more events and

so I was like oh well this is a dead skill set I guess it's not useful and then by the time people doing T seminars so we do these calls on the phone and then a couple years later it transition to webinar so go to webinar came out and eventually Zoom came out and so we started doing these webinars on Zoom same stage presentation but we did them on zoom and um it worked as well if not better wow what's crazy is most of the people who were all these speakers I knew back in the

day like when the recession hit they all retired and they quit and so it's crazy when when they events came back and I start doing webinars I was the only only one doing webinars like I I just used my old pitch I started from there and I started innovating and no one else was doing them and I was just like this is crazy like this is like the easiest thing in the world everyone's like how did you learn how to do that I'm like like 50 different people I learned from and so the expert Secrets

book was like literally the book of like me showing every sing like Slide by slide what I do how I do how I position it but just all these amazing people I learned from back in the you early 2000s who were some of the greatest stage presenters in the world there's a guy named Ted Thomas um they used to call him the P Piper of uh of selling and in fact there's videos online if you Google them you can or YouTube you can see like he'd um he have this line of people behind me me

and they all have their credit cards in hand and he's like walking into the back of the room and like it was crazy like we watching videos of him one day I'm speaking in event I look out and I see him in the audience I was like oh my gosh like I know that guy are so scared and he sat there watching my presentation and then he got done and you know after I got done he he like invited me to lunch and I remember we were talking and he um he asked bunch of questions

I'm was kind of nodding I'm talking to him and not knowing anything and then uh and then he stops talking he's like look at your head right now I'm like what he's like look at your head and I'm like like oh he's like you're nodding I'm like yeah he's like do you know how how I did that I'm like no he's like it's the thing I do called trial closes he's like the thing you're missing in your web your presentation he's like I sat in the back to watch he's like everyone loved they were engaged

in your presentation but nobody's heads moved the whole time they're all sitting there he's like when you watch me speak from back if you sit in the backstage the heads in the room like it's like waves of a sea just moving he's like the way I did it he's like I just asked questions he called him Tri closes he's like I ask trial clothes every time instead of just like telling something I share him something I'm like are you guys getting this does that make sense do you see how this could work for you like

what would you do if that was you and he just asked these questions to get people thinking and nodding their heads and so I remember he told me that and then uh I had an auto webinar at the time that was doing really well I think we were averaging nine if I remember the disaster was like $9.50 everyone who registered for this webinar and after hearing him talk I went back to my to um went back home and my brother was eding my webinars and we rewatched the entire thing and I just recorded me doing

these little trial closes like 500 of them and I had my brothers edit them into the audio so the webinar didn't change other than me just dropping the little Tri closes so he like every time every time you have a testimonial he'd follow like five or six trial closes like oh can you imagine yourself doing that isn't that amazing like just getting them see these little yeses so I recorded those we rendered out the webinar re-uploaded it and split tested that one versus the the original went from like $9 I I wrote a whole report

on this I remember the numbers like $9.50 per register into $1650 per register just adding in trial closes wow and so it's like all those little things I learned over a decade I me speaking from all these amazing people I just start weaving into everything I do and um I've trained all my people now like these are all the things I learned here should I learned them from and um and it's just made selling it's just been fun you know and it's been fun now because now a lot of people are doing it so everyone's

kind of innovating and I'm still learning from people like yeah I know I know I I feel like I'm on like a I'm at like 20 months 18 months of just being cognizant that this is a skill I wanted to get good in and it is is crazy cuz I'm learning a lot from myin you know um and just how you know it's it's persuasion and I remember I was on a call and you know I was like dude this is crazy you know we did a podcast together and somebody was so convinced at our

conversation that they called and wanted to maybe join The Mastermind from our conversation and he's like Omar can I coach you and I was like okay he's like we didn't convince them we persuaded them and I was like you know he's like the difference is convincing people is getting somebody somebody to do something that uh to for just my benefit and then persuading is getting somebody out of their own way to do something that's beneficial for them and also beneficial for me and um from that point on I was like dang this is a whole

another way of thinking about it because it because when you get it when you see it from that point of view then you see you start seeing that selling and getting good at it is actually serving yeah uh it's made me a better listener and because I'm better at listening I'm better at speaking and because better at speaking now I'm connecting better to people that I'm trying to help you know and and I'm just so fascinated at like the the different Dynamics and and how you can go about doing it I do have a like

a gnarly question because I think there are people that that do can abuse the skill for sure and maybe do go into the manipulation knowing that it is a few um things that they could start doing um I don't know like how how do you I think uh I think the question is how do you maybe check to make sure that you're not just marketing and selling just for marketing and selling sake for sure yeah it's I I first off I agree I see that a lot in our world in our industry I see speakers

who I've seen anyway I've seen people who cry on stage and they come off afterwards laughing about it and stuff I'm just like this like so there's a lot of manipulation I that that bothers me a lot for me it's like I look at um I look at my business probably different than some people like some people like this is what I sell this is what I do for me it's like my business is I feel like it's a calling like I believe it's calling from God it's like I've been called to serve a specific

group of people right and so for me it's their entrepreneurs like and it's not all entrepreneurs like these certain type of entrepreneurs like that's who I'm called to serve so my job is to come in like how do I how do I serve them how do I help them how do I um help them get out their own way how do I break their faults beliefs like if you look at the the entire goal of the webinar presentation is not so much like teach them a million things as much as to break the false beliefs

the things that are holding them back right and so um so for me it's like like my goal is not to serve these people once like I've been in business I've been in this business now for over how I my 22nd year yeah and in 22 years the number of people who are Who start right start like they yeah insane and so for me it's come back to like this customer I'm serving is I'm going to be serving him another 20 years from now like and if you're burning people and shuring people like you may

make money in the short ter but they're not still around you know what I mean and I can I could tell you names of hundreds of people you know I've seen come and go because they're so focused on the product the sales the money versus like who is the person I've been called to serve and so for me and I'm not perfect I've made mistakes along the way for sure um but I try to always think back like is this going to help them if so like how can I like what do I need to

do how do I help them how do I guide them how do I help make sure that like they can take this step because I know like I I'm such a big believer in human potential like I see people I'm like I like I believe like I think for most times when people join my coaching programs I've had this conversation like I believe in what they do more than they do I'm like I know you can change people's lives I had um Stacy Paul Martino came in my world and they helped people with relationships and

um they have like I think the national average is like 60% divorce rate or something crazy and they're like in their program they have a 1% divorce rate and like they came to my world I'm like I believe in what you do so much like I like do you know what you're capable of like you need to tell us to everybody like like and it was like train them how to sell how to do these kind of things because I'm like if you this is what you have is actually true and I believe it was

I went I actually signed up for their programs I went through it was great for my wife and I I'm like these things are actually true and they are um like you have this moral obligation to figure out how to do this because if God gives you a gift and you don't go figure out how to serve people with it like like that's not a good Steward of an idea or or a gift right so it's like I think he wants us to develop these skill sets and there's always people that use it for bad

and that sucks and I hate that people get burned because of that um I can only focus on my own self but for everyone it's just like if you want to do it's like looking at Business Without lens um of the customer you've been called to serve and how do I serve those people like that's that's what my business changed for me it's like everything cuz then it's like how do I what do what do I need to create for these people like how do I make this process simpler like my books all came from

me trying to teach my dream client stuff and they're all confused I'm like how do I simplify this how do I simplify it to eventually became a bunch of Doodles and all my books are just Doodles I'm like here's the Doodles and like like oh this makes sense like oh okay cool like clickfunnels came about like how do I make this simpler for our customers I ran events for five years teaching funnels people would come and I show them they understood the strategy of funnels I'm like can now you go and you hire someone in

the Philippines or India or Romania to build a funnel for you that's what I was doing and then nobody could figure out that step of it my God how do I make this simpler and that's when we have the idea like build software that makes it easy and then boom click is born my events my coaching everything's like looking back my dream custom like how do I make this simpler for them when I think about that way then the ideas start flowing and gu people Miss is they're like what I want to create this product

like no no no it's about them how do you serve them and all the answers will come yeah that's that's really good and yeah I think that's a lot of it is just you you've outlasted which is proven the foundation that you stand on yeah how would you encourage somebody who what like how did you arrive to like the Assurance of knowing that that these are the people that I'm called to serve because everybody wants to serve everybody yeah but there's something powerful about knowing who you're supposed to serve yeah I don't think I knew

for a long time I actually had a really good coach who was the first person to point out to me because I was like like in my mind like there's there's business and there's like the spiritual side of my life and I was on this coaching call with me and she's like you don't see it do you I'm like what she's like you don't see how these things are like like how they're interacting I'm like I'm teaching people to make money how's it help she's like when you teach people how to make money they can

stop stressing about other things they can serve people they can do like she like help me understand like how what I was doing was like changing their lives and lives of people they were and I all a it clicked to my head and I was like oh my gosh this is crazy and then the next phase comes with that then then it gets tough because like you said you want to serve everybody or people come to they leave and they're angry it's like it's like like how do you deal with that and I remember um

I was actually reading the the New Testament and Jesus Christ said something he said um he's talking about his people he's like my sheep will hear my voice and they will be onefold with one sh shepher and from a and a stranger they they'll depart yeah yeah I thought about that was like Christ is saying that him like you look at like like Christ and Christianity it's like so like there's people who are all in and people are not and that's okay right and I think the same thing with us like you put your message

out there and your she will hear your voice they'll come to you and like some people aren't some people are going to hate you you go to Google and type my name in and go down two or three pages a lot of people hate me right but for my people I've changed their life like they they're my sheep that's who I'm going to call the serve and so it's more so like believing that and then putting your stuff out there just hope like just putting it out there and your sheep will hear your voice your

people will hear your voice and they're going to come to you um that's just the law of nature it's how it works right yeah and just understanding that being okay with it like I have people all the time want me to to do all these other businesses other things I'm like those are all amazing things but those are your things it's not my thing they want me to come and like invest in their startup or they want me to do their charity I'm like that's your calling it's not mine my calling is this and this

is who I've been called to serve and that's your like go do it like you have my permission go and do it you know um but it's just focusing on the people you've been called to and if you do that it feels like at least in my experience like all the other things kind of line up that's fire that's amazing I love it um you you've made so it's like I it's a cool pattern like knowing that you're called to a specific uh to serve a specific individual and then I would say God honoring that

by you just walking in it and in as a result and this might not be everybody's you know maybe story but you've made a lot of money and we we I don't know spent hours just jamming and you know just hearing your mind and all that stuff and you're you have such a drive to still do more MH um I don't I I would say like it it's convicting because like something in my mind says like I have this point where maybe I'll get and then maybe I'll pull back or like how I guess the

question is what makes you like really keep going uh and not get too comfortable yeah I think a couple things remember one I really like it so that's part like I I enjoy it iJoy the people iJoy the process um number two is like I thought us a lot because again I believe in calling and this says in the scriptures many are called but few are chosen it's like why like you know and I believe everyone's called I think everyone's called the Ser group people most people never do it's like why do they not and

I was thinking about this a little while ago I was like have you ever had that experience where like you have an idea and and but then you see someone else has does something idea you're like oh I have that idea too I'm like oh frustrated I was like my my thought my guess I don't know I might be wrong but I feel like God gives everyone these like ideas he's like I'm going to give you an idea I'm going see what you're going do with it so for me I look back my first started

his business like potato gun let's just see what he's going to do with that and he's like I'm going to give you an idea I'm going to see if he's going to be a good Steward of that idea he gives it to me and it's like oh Russell did like it was a potato G of stupid who cares but like he was a good Steward of an idea I'm gonna give him a better one here's a new idea and then say checking is he gonna be a good Steward of this idea or is he not

and if if I am he's G be another one and another one I think about this because I was in this business for a decade before the idea for clickfunnels came out right and if I got the idea day one I first off I wouldn't have been able to handle I would have known um but it was like it was like each thing led to the next the next the next and increased my capacity right like like I got better because of the thing and then God's like oh he's a good Steward of ideas let

me give another let give another one and so like I felt that in my path for the last 20 years doing this game and for me like ideas keep coming and I'm like I don't want to like I want to be good Ste of the ideas that are coming to me and so I I feel that's part of it for me as well just like I don't want to be the guys like I'm done like no more ideas please let like stop and coming like cuz then what does that say about me you know what

I mean I want to be um someone who's a good Steward of the the things that come to me so like keep coming to me cuz I love them so that's been kind of my thought again I maybe may be wrong but in my head that's how it works and so I just kind of look at that I'm like okay bring me the idea I'm going to execute on it just do it and hope for the best and see what happens next no I felt that I felt like before I went off and started like

the whole video Department thing I uh because I served a lot of other people's businesses companies and organizations and um I felt like it was time and I kept like kind of putting it off and then that was that's where I felt like convicted because at one thing at one point it was kind of just eh like it's a good idea like it's it's it's okay everything's taken care of and then it got to a point where I started feeling like if I don't do this I I will feel like a bad Steward and I

can't live with that you know um and so I think that's there's just good like to have the security knowing that you're called to do a thing and then and then that's why you can be in it for so long you know and and that's what's that's the one thing that we can't no no guru can can teach somebody how to do is like something you just have to arrive to yourself um what when just on like on a personal standpoint like so what what's your like like in choice of investing your finances that you're

making above and beyond your living to I don't know maybe generate an inheritance for your kids kids and yeah uh like what's your choice of investment so I paid off all my houses cuz that's you know people are like don't do that stupid but for me I just want the security of knowing that if I do some gamble that stupid like I still in my house you know so that was the first thing and then um we invest a lot in experiences for our family you know we do really cool things with the kids um

and then for me it's like I'm I don't know I'm I'm not I'm not like a traditional investor by any stretch of imagination like for me it's like um I invest in old books that's my my thing I've spent in the last three or four years probably $5 million in old books and manuscripts and things like that and I'm building a museum and a library an event center um to create experiences for people because there's there's some really cool things I've discovered and found and so that's where I invest most of my money wow and

it'll turn into like what I'm creating will turn into a business that'll keep paying for itself but I'm trying to create something that's um that's bigger than just me um you know I look at some of these authors I collect like some of the greatest minds of all time and most people never heard of their names you know you heard people heard like Napoleon Hill and some of the the bigger names but there's always these amazing people who some of the greatest Minds ever they wrote books they put these things out and then within a

generation they were they they're gone right so for me I'm trying to figure how can I take how can I figure out how to like take these people's legacies when they created and I want to extend I want to like bring them back to life and like and and so that's my my whole core wow thing I'm doing right now is that partially because I want to like get these messages out and like extend their life but also it's like I want to again I come back to r y like what's the r y of

my life like I want to make sure that when I die that I'm a look at me like man like what I did didn't just end when I died like I want just to live forever so I'm trying to figure out a process and a a business to extend the lives of my favorite authors for forever and by doing that I'm hoping to be able to like take my legacy my books and my stuff I've been creating to have it also be able to to live forever so that's like the weird thing that I invest

my time and money into um but it's really like on eBay every day every day I love eBay I have a lot of people have met up through eBay who are who are scouring you know garage sales book stores like everything for for the things I'm looking for but that's super cool um yeah it's really cool like side note we just put an offer on on a 60,000 foot movie theater that we're going to be turning into um an event center museum for all this stuff and we'll be uh I'll be doing events bringing people

in to like come see like here's I I spent $1.5 million on a pre-ir Edition manuscript that Napolean Hill wrote uh before he wrote Laws of Success and like because I want people to come and see these things then I can tell then then they'll care about Napoleon Hill and like what he did and like you know so it's like it's it's going to be cool it's be the first ever like personal development Museum on the planet with all the coolest Arch anyway so and that's going to be in Boise Idaho yeah that's so super

cool yeah dude that's so I mean just inspiring to hear uh all the things and and you you kind of left your CEO role to just focus in on and mistake me if I'm wrong I just kind of heard somebody that because you love the funnel stuff so much and and like the strategy that you're like you're okay to stay in that oh for sure yeah I'm not a good CEO um not a good operator but I'm great at building funnels that's why it's funny cuz like I have this huge company but I never wanted

a company I just wanted to build funnels and to do my art cuz funnels is my art so for me to do my art everything else had to be created around it Tony Robbins talked about that I remember the first time I met him in person I was like this is such a cool business you he's like I I'm not a business he like I'm not an entrepreneur he's like this is my art he's like I had to figure out all the rest of this so I could do my art I was like oh it's

so like that's how I feel like I'm not a business person right my art is funnels and like like that whole process is my art and like everything else was kind of a byproduct so yeah soon I was able to like not be this CEO I stepped away quickly because that's not that's not my core Talent my talent's the the art and that's what I want to focus on dud that's so good I just just a lot of things to consider think about and I know a lot of people got a lot of value U

where would people where would you like people to go and check out your stuff like what you got going on right now um man if you go to Russell bron.com there's links to everything there but you know come check out my podcast I've got a marketing podcast it's fun about to launch of personal development podcast uh we have some really cool stuff happen to YouTube but yeah just come plug into any of my I'm I'm everywhere so if you look for me I'm on all the different places so D and and I would encourage you

to to check out his it's the trio of books yeah that everyone I know that have has read those books they're stinking Rich it's just I don't know I mean go eat them all that's the secret dude I appreciate you thank you for having on yeah that's fun man