O que é Descoberta (Discovery) Ferramentas | Bootcampinho UI/UX Design

Would you like to know how to solve a design problem? The Discovery phase may be a great way to start. Before we start talking about the discovery phase, let's remember what we've done so far on our little project.

So far we have completed our briefing, right? That's if you've done all the steps, as we've already established. You have an idea of your goals, you have a problem to solve.

And now, how do we go on? What should I do to solve this problem? Since I already have a sense of the deadline and goal of the problem, what do I do next?

If you follow Design Thinking, remember that we said that that first stage is the discovery stage. The goal of this step is for you to get to know as much as possible about that problem. You have your problem to solve and your goal now is to expand your ideas.

What do you know about this problem, what do you not even know that you don't know about the problem? You know? Like, it got a little, a little redundant.

. . It's better to stop talking using this word of connection, right?

But anyway, your goal is to extrapolate the ideas now. Is trying to find out things you didn't even think could exist about this problem. How are you going to do this?

There are lots and lots and lots of techniques. You will see that I will leave in several lessons, mainly in those that talk about this Design Thinking process, several lists with additional materials, methods, tools and several other things you can use to extrapolate these ideas. I'll leave this link, in the description there's a link to the lesson, and in the lesson there are additional materials and there are all these lists, I suggest that you always look at these lists so you can get inspired on more things that you can do in these steps beyond the things I'm talking about in here, okay?

Because I'm going to mention some tools, I'm going to mention some ideas in all these lessons, in the discovery lesson, in the ideation lesson, in the prototype lesson and everything else, but I want you to go beyond what I'm talking about in here. So, what can I do, for example, to discover my problem? As we have already mentioned, there are several tools, one of them, for example, is what we call Desk research.

You could, for example, take everything you have on the internet and search. For example, when I did that Income Tax System relayout project, I extrapolated the internet. I watched videos about income tax, I went there to see what people were commenting on blogs, I went to see the comments, I went to see what the websites were posting, what the news was about it, what was being spoken, I extrapolated everything I could research on the topic, you know?

Go to Google, search, search, search, search, see what people are commenting on, see what's being said, search on social networks, I don't know, go to TikTok and search for your problem if need be, you know? It's extrapolating your ideas as much as possible, see what you have, everything you have, if you have data, if you don't have it, if you have research, if you have statistics, everything you have about it, you have to research. Of course, it's impossible, depending on the topic, for example, Income Tax, to research everything about it, but try to go beyond, you know?

Even if it is a theme about an older topic, there are books, check those too, see other materials, newspapers, in addition to the internet as well, because the world is not just internet, you know? Desk Research is basically researching everything you can about everything, you know? Even to show, to put together, sometimes, I don't know, a visual board.

But don't worry too much about what you're going to put up together now, okay? Your goal is to discover and extrapolate the ideas, then we'll organize it all later on. And one other thing you can do is user research.

Usually, it's important, when you do the user research, for you to try and find people who would actually use that product, that service or that audience that you're targeting, you know? Usually when you develop a design project, you will focus on a specific audience, for example, the income tax project, my audience is people who declare income tax and then, of course, there are several surveys and various data that I can gather to try to understand more or less who these people are. And these are the people you will have to interview.

When I talk about an interview, usually, for example, you enter a Google Meet with that user or even interview them in person and try to understand as much as possible what that person thinks, how does that person think? Much more than you trying to make leading questions, "Do you like this? " "Do you think this is cool?

" Much more than this type of questions, try to make broader questions. Like, “How do you feel about this? ”, “How do you feel about this thing?

”, “What do you think about it? ” It's all about letting the person talk. The less you ask and the more you let the user talk, the nicer it is because you can really cover the ideas, that is, you will not lead the person to think the same way you are thinking.

It's much more about, for example, in that stem cell case. Instead of asking, for example, “Do you know how to donate stem cells? ”, you can ask, for example, “What do you think about stem cells?

”, “What do you know about it? ”, “What does this mean to you? ” try to let the person talk so later you can start collecting this data and being able to understand the problems, because if you ask the questions very narrowed on the problem you imagine, the chance of you finding the same problem that you had at the beginning is very high.

Qualitative research is not just user research in this way. It could be, for example, a field study, observing people using a product, a service, something similar, seeing how they do it, what they are already doing, what they are not doing. Another way can be, for example, a diary, many companies sometimes ask users to keep a diary of how they are using a tool or something, how they think, how they do it.

For example, it is an application about recipes, the person could keep a diary about how he deals with the kitchen, for example. So this is also another form of qualitative research. And there are many, many, many other methods.

Another thing you can do at this discovery stage is Quantitative Research. That is, the qualitative is focused on quality and the quantitative is focused on quantity. Quantitative research, guys, are those forms/surveys, like Google Forms, that you send to as many people as possible.

Of course, usually within that group, that target audience you want to reach. You send that form. Including, at this stage, if you want to take a risk, sometimes you… "ah, I'm in doubt, I don't know if this is really my target audience", this is the stage where you really test it, you know?

So, if you still don't have a very clear idea. . .

for some products it's more obvious who the target audience is, for example, in the case of Income Tax it's much easier to find out who that target audience is, but there are some products that sometimes don't have such clear target audiences. This discovery stage is for you to really explore that to the fullest. So even send it to more people, you might discover something totally different than what you imagined.

And that's the point, you know? It's not about you remaining with the same ideas you had. It's mainly about you having new ideas and discovering new things.

So, quantitative research is Google Forms and stuff. Also try and understand what people feel, and what they think. With quantitative research, usually sending those forms to the person to write a big text is kind of boring, right?

Because that's usually what you do in qualitative research. So I suggest that you ask questions that are a little more narrow in quantitative research, but always trying to give people many options, so they can choose between several options. Quantitative research is often derived from that qualitative research, that is, you already have some insights with the user.

You can do quantitative research to sometimes validate those hypotheses you already have and so on. So, it can even be derived from qualitative research, but not necessarily, the way you are going to use research will highly depend on your goal and what you are looking for, that's why it's always important to think: okay, what is my goal with this project? If you always have your goal very clear, what you intend to achieve, for example, in the case of stem cells, my goal is to increase the number of people who donate stem cells.

So, I have to stick to this goal because that's what will make me ask the right questions and try to find the right results, alright? In addition, there are several other tools that you can use, for example, brainstorming, competitive analysis, searching for references, doing website analysis, of everything that exists, also with competitors, if you're doing a relayout of what already exists, for example. And so, guys, on top of that, there are many other things.

I already mentioned to you on the lessons' additional materials, that I'll leave the link in the description, there are several other tools, several other things. Please, go in there, research much more than what I'm telling you here in the lesson, ok? So, go to the website, check it out because you already know it, right?

This little guy here is going to challenge you, exactly at Alfred's Challenge time. In today's Alfred Challenge, your challenge is. .

. you already have your briefing there, you already have your assumption of the problem. Your challenge is to apply at least two methods, at least two discovery tools.

Of all these things we've talked about here, from qualitative and quantitative research, brainstorming, analysis, desk research, choose at least two that you think make sense for your project. So, here, I'm not going to tell you, do this one, do that other one, do that other one. No, I want you to think on your own: OK, what am I doing?

What will I need to do to find out what I need to discover? So, sit down, see what's on the website in addition to what I said here as well. I left several videos for you, if you need it on the internet, there are even more there, search for discovery tools, discovery, in short, search around because there's much more.

So, you're going to try to apply at least two of them, when I say applying it is really doing it, like, it's doing an interview with the user, it's sending the form, it's doing the research on the internet and everything else, okay? So at least two, okay? If you think that your project needs more, do more, you will probably need more, it is very rare for a project that with two tools you already solve everything.

And always remember to focus both on the objective of your project and on your objective in this stage, that is, you have to discover things far beyond what you imagine may exist, okay? Try to include your ideas there. And of course, if you want an example of how to apply all of this, I'm going to start showing you, always in parallel with these classes, when I talk about discovery, there will be a lesson on how to apply it, when I talk about ideation, a lesson on how to apply it.

I'm going to show you how it would be if the Amazon were a website in a project I did. I did this whole project while sharing it, I'll leave a link to a playlist later in the next class for you as well. In this project, I will show you how I applied each of these steps to my project, what I did, why I did it and, in this way, maybe it will help you to come up with ideas for your project.

So, if you want to see how to apply discovery in your design projects, you already know, you can click on that card on your screen, and Alfredinho and I will be there waiting for you.