Full YouTube Script Writing Course (1 Hour)

I don't know a whole lot about YouTube. I'm not that good at coming up with ideas. My thumbnails are okay, but if there's one thing that I'm good at, it's how to write a great YouTube script. And that's exactly what we're going to be talking about today. In the last 9 months, I've written YouTube scripts for 40+ educational channels and helped them gain millions of views and generate millions of dollars in revenue for their business. I've worked with channels like Instantly AI, Hype Fury, and Davey Fogerty, and other channels with millions of subscribers. My

clients pay me thousands of dollars to write scripts for them. In this video, I'm going to review everything that you need to know about how to write a killer YouTube script that will get you millions of views. But before I get into the content, I have some bad news. This video is going to be over an hour long. So if you don't have the attention span to watch this video for 5 minutes and take notes, sorry to tell you, but you're probably not going to make it. We're going to be talking about why you should

script a video in the first place, how to come up with video ideas, my five-step system to creating viral scripts, how to write a hook, how to write the body section, how to write a high-converting call to action, and breakdowns of my best personal brand videos and documentary scripts. That way, you can see my thought process writing scripts from start to finish, and you can replicate my exact process. By the end of this video, my promise to you is that you will have everything that you need to write a script from start to finish in

half the time and have your video perform better. Let's get into it. So a little bit more about myself. These are some of the best performing videos that I've scripted. One of the channels that I script for is Instantly AI. They're the biggest Cod Emil software company, and we grew their channel from 5,000 subscribers to 16,000 subscribers in 5 months. They were barely getting any views when they first started, and with our videos, they've added thousands of new users to their coding software, generating well over six figures in revenue. Some of the videos that we

scripted: 130,000 views in 7 months might not sound like a lot, but in the Codmail Niche, where there's actually a very small number of people who consume the Codmail videos, this video alone generated six figures in revenue on its way to another 100,000 views. Another video got 26,000 views in 3 months—also in a very small niche in COD. One video got 19,000 views in one month. Another of our clients, Brook Hitting, sells high-ticket dropshipping consulting. We scaled his YouTube channel from doing 2K a month to now over 50k a month, and his channel is at

over 75,000 subscribers now. One video got 69,000 views in 4 months, which is remarkable considering the number of sales that he got from a video like this. Another video got 177,000 views in 3 months, and another got 34,000 views in 2 months. Then, there's me. So, I started my own channel so that I have skin in the game. I script my own videos, so I know what I'm talking about. I've grown a channel to 1,000 subs in 23 days from just three videos, and from these videos alone, we got 30 calls booked in 23 days

for my script writing service. The very first video got 10K views and 500 subs in 2 weeks on a completely new account. Another video also did pretty well with 11,000 views in 5 days with 10 booked calls. Another channel that I worked on is a gambling documentary channel, Tilt 223. We scripted their very first video, which got over 277,000 views and is their second-best performer to date. The video is "The Man Who Cheated Vegas and Almost Got Away." The big question is why even script in the first place. To understand why we want to script

in the first place, we have to first understand what makes a video go viral. Is it looking at the average view duration, AV? Is it looking at the click-through rate of the video? Or is it looking at the retention? Or is it some combination of all of these? While all of these are important metrics to look at, there is ultimately one metric that YouTube looks at to decide whether they should push your video to a wider audience. That answer is viewer satisfaction. So, satisfaction goes up, your videos get viewed more. Viewer satisfaction is measured by

how people leave your video feeling good—whether they are entertained, have learned something new, or had an emotional experience. You need to have one element of these or all three of these combined. The way YouTube measures this is by looking at the view-to-like ratio, the number of positive comments, how long people watch the video, if they share it with their friends, and if they download it. It's vital to rewatch and really strategize when you script your video. You can create a better video that is number one, more informational, number two, more entertaining, and number three, will

change the day of your viewer. So, one of the big reasons to write a script is to maximize your viewer satisfaction. If your viewer satisfaction is higher, your videos will perform better. You want the content to be better and more informational so people will consume it. That's reason number one. What's reason number two? Alex Oszii, one of the biggest entrepreneurs right now and one of the biggest YouTube personal brands in the business space, said this in one of his recent videos. He's been going from doing post-production to pre-research. So, instead of doing four weeks of

editing, he's now doing four weeks of research for his videos. He also said, "For educational videos, an ounce of pre-work is worth a pound of post." This is probably true for entertainment-type videos as well. What this means is that the more effort you put into pre-work and research in the scripting stage, the less time and money you'll need to spend on post-production. If you want to get ahead of your competition, listen to those ahead of you, like Oszii. One big reason to script is time and focus savings. One of my clients saved time and was

able to close $40,000 in sales because I wrote the script for him. He just had to get on camera and be himself. Writing a script, even though it takes time, saves time in post-production, recording, and ultimately helps the video perform better. Charlie Morgan, a prominent business figure, said, "I figured out how to actually get rich" in a video that technically had no script. While the video may seem unscripted, it likely was scripted to some degree. Even though videos may appear authentic, they often have a planned structure. Scripted videos can take a barely edited video far

because good content and writing will attract viewers. The answer to why you should script your videos is simple: you should. Scripting is planning and organizing your content before filming. A script can be as detailed as a full Google Doc or as simple as bullet points. By scripting your videos, you can make them more actionable, easy to consume, show your personality, be entertaining, humorous, cater to your audience, and attract new viewers. Should you completely write out your scripts? Some creators opt for a more raw, authentic approach with a few bullet points, while others prefer writing out

the full script word for word. Regardless, the key is to plan and organize your content effectively to create the best video possible. What I'm going to answer right now, so really, there are two ways to write out a script. Number one is bullet points, and number two is to completely flesh it out. So how do you know which one is for you? I'm going to give you a couple criteria that you can look at so that you kind of know which one is better for you. You want to write bullet points if: - You're coherent

on camera - Your content is less formal and more conversational - You have good memory and can remember the key points you want to cover without a full script - Your video is relatively short and doesn't require a complex narrative or structure - It's more of a personal brand, not a documentary But if you want to ensure that you cover all the necessary information and don't forget any important points, then you want to write a full script if: - You have a tendency to ramble or go off topic when speaking without a script - You're

not confident in your ability to speak off the cuff or improvise effectively - You need to include specific data and quotes - You want to practice and refine your delivery before recording - You want to write it all down In my professional opinion, should you write a full script or should you write bullet points? I personally think, from writing over 500 scripts in the span of the past 6 months, that really the best performing scripts are the ones that are fleshed out word-for-word. I personally find that writing a full script will eventually pay off, even

though it takes more time. But it's a lot easier to get on camera, it's a lot easier to edit in post. And one last thing before we cut to the real sauce: Just like how you need to be able to taste food before you learn how to cook, to actually write a good script we need to know what a good script looks like. What makes a good script a good script? I've narrowed it down to these four criteria: - Is the language used incredibly simple? - Does the script give the audience exactly what they want?

- Would you pay $100 for your video? - Would you watch this video? I have a checklist for what makes a great script, so this is what I use internally with my team. I have attached it on a Google Docs, if you want to have access to it. So click the link in the description, subscribe to our newsletter, and I'll send over this checklist to your inbox along with this full presentation. By this point, we have covered: 1. Why write a script in the first place? 2. Scripting just means planning more. 3. Should you completely

write your script? 4. What makes a good script a good script. Now let's talk about how to script a video. The very first step of writing a great script is something that people completely overlook, but it's actually one of the most important parts of writing a great script. Most people just go straight into writing the script, and then they decide afterwards what they want the title to be, which is I think the completely wrong way to go about it. You first want to determine what the title of the video is before you even get into

scripting the video, because really the title will set the expectations for the video, and then your script has to meet those expectations. It's kind of like going to your girlfriend's parents' house without your girlfriend telling you what her parents are like. You won't know what the expectations are, and it's going to be a total disaster. You won't know how to match that. So, the first step is to start with the idea or the title and to really understand what the different types of ideas, the different types of titles are. We first have to understand what

the four types of videos that you could potentially be scripting are: 1. Viro vsl 2. Story videos 3. Challenge videos 4. Documentary videos Now, I know that there are more than just these four types of videos. There are top 10 videos, compilation videos, but if I were to really focus in, I would focus on just these four because this is quite a good chunk of the number of videos that most of you guys will be scripting. So let's get into it. A product or service in an engaging storytelling format that gets viewers to buy something.

So it often aims to go viral by being very sharable. It uses persuasion techniques to make an emotional connection and convince viewers that they need to buy the product. The video is also more value-based, but we are selling the viewers on a set of beliefs every time. So, one example would be this video right here: "My video: How Imaji made $40 million from one YouTube video." And the reason why this is kind of like called a video sales is because I'm selling the viewers on a set of beliefs. Through this, I showed my understanding of

the different copyrighting techniques that Iman possibly used. And from there, you know, if the viewers are interested in how Iman actually scripted that video, they watch it. And then they'd see me as an expert. And then from there, they would come and ask me, "Oh, how does he actually script it? Or can you help me script something like this?" So, number one is a viral video sales letter. Number two is a story video. So, a story video, you know, is a narrative-driven video that tells a compelling story, often focusing on the journey or character arc

of somebody. This could be like a documentary story or just like a personal branding story. So, really, it uses storytelling elements like drama, conflict resolution to draw viewers in and invoke emotion. And then there's the challenge type videos, right? So, it's a video where the creator takes on some kind of challenge, stand-out experiment. So, really, the core of it is to entertain through the creator's reactions and commentary while taking on the challenge. This is also technically a viral VSL because the challenge videos are also meant to sell to viewers on a set of beliefs in

order to buy a product. And then there's the documentary video, right? So, this could be a non-fictional informational video that documents events, people, places, or ideas from real life. And, you know, typically it aims to educate or convince viewers about a topic or personal event. So, you could use interviews, facts, statistics presented in a narrative framework and using compelling footage. You need to know what type of video you're scripting so that you can write the script in the right way, which brings us to the next question of how do you find these video ideas? So,

we've just gone over the four types of videos. How can you find these video ideas? And the simple answer is that you can use outlier theory. And I'm going to explain what this is. A couple examples of outlier theory. So, for example, Mr. Beast saw this thumbnail, right? "Trains vs. Pits" on the left, and he did his own version of it. "Train vs. Giant Pit." Or Eric, right? Who saw this thumbnail on the left, 441 million views, and he did it for his own thumbnail, he did his own version. What does outliers actually mean? Outliers

are just videos that are performing above average. So, a great way to come up with video ideas is to really take inspiration from what is already working on YouTube. Outlier theory is just one of the ways to come up with ideas and it's the main way that I used to come up with video ideas. So, rather than coming up with an idea from thin air that could completely flop, instead you actually want to look at what's already working on YouTube and you want to model it. I've done it too. So, this is a video by

John Dorman, right? "How to create a killer YouTube video." I did my own version over here at the bottom. So, these are the four main ways to apply outlier theory. I'm going to explain how each of these works. Number one, you can look at videos from small creators that are clear outliers. Number two, big creators in your niche. Number three, videos from adjacent niches performing well. And number four, videos from broad niches performing well. For small creators that have outlier videos, one example is this guy, Tast Aesthetic. You know, he got 100K views on this

specific video. And this was when he was at, you know, just a couple thousand subscribers. So, 100K views is really outstanding. And this guy over here, right, he basically took a similar title and he added 2024. And then you can also look at big creators in your niche, right? So, for example, this video by Andrew U, 1.2 million in 30 days with Drop Shipping. This guy, the bottom, and along with many other creators took the similar format in the thumbnail. So, it's like the Shopify dashboard on the left, his face on the right, and there's

the red line in the center, 1.8 million in TikTok drop shipping in 30 days. So, you can take inspiration from big creators in your niche with really good outliers or videos from adjacent niches, right? And what adjacent niches mean is looking at niches that are similar or closely related to each other. The example that I have pulled up here is looking at Facebook ads and cold email, right? Because Facebook ads is a way for you to get clients, cold email is also a way for you to get clients, right? If you're looking in the business

niche. And lastly, it's looking at videos from broader niches. So, if you are in the Instagram growth niche, say you're making videos there, you can look at what's working within social media growth. And if you are in social media growth, you can look at what's happening in the business niche. Because the business niche encompasses all of YouTube. Know social media growth, and Instagram growth, you know, in the business niche? There's also a couple more different pockets. So if you're in the Instagram growth niche, you can look at what's working within the broad business niche, and

then you can apply it to your own channel. For example, looking at Alex Moisi in the business niche, he had this video "How to get so rich you question the meaning of making money" to YouTube growth. This video is by Learn by Leo, with 572k views "How to edit so good your viewers get addicted to your videos." So, it is a similar format, but he adapted it to the YouTube growth niche, and his videos perform really well. Another example from the coding niche, "How to make Fu money with coding," this video by Daniel Bidden "How

to make Fu money as a teenager." He applied what's working in the coding niche to what's working in business. So, he just took the similar format and he applied it for himself and got over 223k views in just 2 months, which is outstanding. Just to recap, these are the four ways to apply outlier theory: 1. Look at small creators that are outliers in videos. 2. Look at big creators in your niche. 3. Videos from adjacent niches performing well. 4. Videos from broad niches performing well. The big question is, how do you find these outliers? My

big advice is to be on YouTube a lot. If you are scrolling a lot on YouTube, actually looking for specific videos, if you go on incognito tab, start a new account, and follow a lot of the accounts within your specific niche, you will stumble upon a lot of these outliers, and from there you can take inspiration. But if not, the other alternative is to use Views.com. Mr. Beast just released Views.com, which is a way for you to find outliers. You can also do a thumbnail search and AB testing. Views.com basically allows you to search certain

keywords and find outliers within that specific niche. You can also use the outlier format cheat sheet, mainly for education businesses. If you want to have access to this outlier format cheat sheet, I'm going to link this presentation in the description so that you can have access to this presentation. Click on the outlier format cheat sheet to get inspiration for your first 60 video ideas. It's one of the easiest ways to get ideas if you are within the education niche. In terms of action items, you can go to YouTube or use Views.com to find ideas and

then you can search for these outliers and write 100 video ideas and titles based on these outliers. Not all 100 ideas would be great, what you're trying to do is to find the few ideas that really work. Filter it down to the top 10 ideas that you can use to create a couple of videos. For the action item, pick one of them to create your first video or next video. Now that we have the idea, the next step is to research for your video. Research means you want to find what videos have been made about

a certain topic and what videos people want to watch right now. YouTube is a competition, everyone is competing for the same amount of attention. Some of my favorite ways to research how to execute a certain script include scrolling the comment section. It's underrated, but you can figure out what other people are saying and what kind of content they want to watch based on the comments. For example, in the video "I gave an AI bot $30,000 to trade stocks," one comment indicated that the video was probably too long. This could lead to creating a shorter, more

remarkable video for better results. The second way I like to do research is to find... The top creative in your niche and sort their videos by most popular. Study each video. The reason you want to study each video is because if they have the most subscribers in your niche, they are probably doing something right. When you're watching each video, I think you really want to look out for: - the type of creative format - what emotion does the thumbnail and title bring out - what made this specific hook effective - what made the storytelling of

the video effective - why did most viewers watch to the end. If you do this for enough channels, you'll be able to reverse engineer the success of their videos and apply those same concepts to your own videos. The goal when you're doing this is to find the reasons for their success, model it, and improve on it. When you're watching these videos, you need to identify why those videos work, model the good parts, and integrate your own knowledge so that it is even better. Right emphasis on better, because if you want to win on YouTube, you

need to be better than your competition. Another really big question that I get is how do I know when to start research? For me, there is no one set timeline for research, but you can end the research phase once you feel you have the information that you need or you've digested all of the information needed. Then you can just go on to write the script. Now that we've got all the research that we need for the video, that brings us to arguably the most important part of writing the script, and this part can literally be

the difference between a 1 million view video and a 10 million view video, and that is writing the hook. The job of the hook is really to do two things: 1. Validate the click on the video. 2. Create intrigue so that they want to watch the rest of the video. So the hook is the first 30 seconds. Really, you have less than 30 seconds before the viewer decides to watch the rest of the video or continue watching till the end. If you nail the hook, your retention in the first 30 seconds can be upwards of

50-60%, sometimes I've even seen 70%. The elements of an effective hook are: - Clear - Engaging. You want to reel the viewer in to watch the rest of the video. You need to avoid jargon. When I say jargon, I mean words like "prospect," "clients," "ROI." If you use specific jargon, most people won't understand what your hook means. You need to avoid over-explaining, selling the video too hard, and excessive credentials when not necessary (giving the viewer too much information when it's not necessary or doesn't add to the video). Be conscious about the kind of viewer that

will click on the video and how you can use your language to appeal to them. Use simple language to appeal to a wide audience. Keep the language used below a fifth-grade reading level. Simple language is king. Keep the language simple and simplify a lot of the language. The hook is the first line, which is the first 5 seconds, and then it's the introduction. There are 10 types of first liners that are really effective: 1. Question hook: Have you ever wondered what would happen to your business if you sent a million emails? 2. Shocking statement: You've

been working out wrong this whole time. 3. Storytelling hook: I went from negative $150,000 in debt to over $5 million in just three years. This is my story. 4. Preview hook: Watch me turn $100 to $10,000 trading stocks in 24 hours. 5. Personal connection: In my college days, I suffered from anxiety. 6. Statistic or fact hook: 90% of businesses shut down after the first three years. 7. Challenge hook: I scaled four e-commerce stores to six to multi-8 figures in the past 3 years to prove it's not luck. Number eight, it's the quotation hook. Right. Alex

Ozy said that if he would start over again, he'd start a service-based business. So quotations from experts is also a really great hook. Number nine, the metaphor hook. So you are a hunter. And number 10, the proof hook. Right. I've generated $10 million for my clients combined using Code Email. So these are really the 10 types of first liners that you can use. What I found when I'm writing a hook is that writing the very first line is the most difficult. Right after you can write the first line, the second line usually flows after it.

And after you write the second line, the third line flows after. But figuring out the very first line, having something on paper is the most difficult. So if you do struggle with that, I encourage you to screenshot this so that you can have inspiration for your first lines. These are usually the types of first liners that I use. Nothing too crazy. Let's talk about the introduction next. So really the goal of the introduction, which is everything after the first line. So after the first second, the rest of it is the introduction, is really to do

three things. Number one, give context to the video. Number two, set the stakes. Right, so like what's going to happen if I don't achieve it? Or number three, establish the main payoff of the video. So payoff meaning is like, okay, what am I going to get from watching the video? So really the introduction is the bridge between the hook and the main content of the video. And the payoff is what the viewer will get or learn when they watch the video. This is an action item. Okay, this is how you write a hook. When you're

writing the hook, I want you to list out what questions the viewer will have when they see the title and thumbnail. The introduction needs to answer all of these questions in order to set proper expectations. A really specific example would be, say, for this video, right? This video got 123k views on Instagram. I showed it above previously. It's titled, "Alex Ozy's $100 million Code Email Strategy." So when you're looking at this video title, what questions will pop into the viewer's mind? You just list out those questions and then you answer them. Okay, this works for

pretty much every single video title that I have seen. So what are the questions that people will have, right? It could be, number one, how did Alex's Code Email Strategy make him $100 million? Number two, is this Code Email Strategy effective? That's also another question that people could have. Number three, is it easy to implement strategy? Number four, can I use it to make money for my business? These are the four questions that I've listed out. Obviously, you can list out more questions. So like, how much time will it take for me to implement this

Code Email Strategy? But you can usually list out, you know, maybe 10 questions at most. But then you want to filter it down to the most important four to five questions. There are usually four to five questions that are super burning in the viewer's mind that you have to answer. And, you know, I've kind of filtered it out to these four. And then to write the hook, you just answer all of them, right? So first question, how did Alex's coding strategy make him $100 million? I said, Alex Ozy uses Code O-Rang to generate zillions of

leads across his portfolio companies without lifting a finger. And today I'm going to be revealing Alex Ozy's full Code Email Strategy. This is the exact strategy. Let's say if his company, Gym, launched during his time. So this part in yellow, is his Code Strategy effective? It's effective because it saved his company, Gym, launch when it seemed like he was about to go bankrupt, right? Can I use it to make money for my business? That answer is that, right? You can use it to make money for your business because he used it to save his company

when it was about to go bankrupt. So how does Alex Ozy do it? I spent the last week breaking down Alex Ozy's Code Email Strategy so you don't have to. I'll boil it down to four key steps that make his Code Email Strategy effective, right? So boiling it down to four key steps, you'd think it's really complicated, but it's actually just these four key steps that makes it easy to implement. So that's for number three. Is it easy to implement strategy? So really, why this hook works is because, number one, we answered every single question.

Number two, right in the very first line, I said, Alex Ozy generated zillions of leads, right? So zillions of leads is something most people haven't heard of. It's really noteworthy. It immediately catches the viewer's attention. And the introduction also lays out the payoffs for what the viewer will learn from the rest of the video. And it's also easy to consume in four key steps. So if you notice in the introduction, every single line has to have a purpose. If any line doesn't reel the viewer in and doesn't add context for the viewer to listen to

the next line, it should be cut, right? You have to be very, very precise with your language. This is the first 30 seconds. It is the difference between a million view video and a 10 million view video. It is that important for you to nail your hook. So you want to spend a ton of time writing your hook. And if this still sounds complex, right, I've compiled a hook swipe file. So this is all of. The hooks that I've written over the past 6 months, I've taken the best 30 to 40 hooks that I've written

for all of these educational channels. I've put it together in a swipe file, and I'm going to give you guys access to it. So, if you guys want access to it, once again, subscribe to the newsletter. Go to the link in the description, subscribe to the newsletter. I'm going to send this presentation to your inbox so that way you can have access to all of the resources that I've just mentioned. I'll send you daily emails on how to write better scripts and how to grow on YouTube. Okay, let's get back to it. Now that we

have the hook nailed down, let's get into the meat and potatoes, that is, how to write the body. For the body, this section will determine whether the viewer actually finds a video valuable and to keep the viewer engaged, we want to insert sub points into the video. Each sub-point could be, say, you know, it could be S of an ID and then create a thumbnail and write script. Say I'm teaching the viewer how to create a YouTube video, right? Start of the idea, create a thumbnail, and write the script. Another big element that I want

to mention is an open loop. So, when you explain a point completely to a viewer, it's like giving your audience a reward and they feel good once they've learned each new step. The job of the script is to present each next step as more important than the previous one so that the viewer will stay anticipating each next step. And we do this by creating an open loop. So, if you're still not sure what that is, I'll explain that right now. An open loop just means a transition with building curiosity. So, instead of directly telling the

viewer the next step is how to write a great script, I'm going to use an open loop and I'm going to show you what that looks like. So, when you're writing a body, this is a simple all line that you can potentially use, right? So, instead of mentioning the point outright, we actually want to mention the point all the way at the end. This is the start of the body, right? You start with the open loop, and then you talk about the point, open loop and then point, open loop and point. And specifically, I'm going

to show you how to fill this out with the specific points that I mentioned. Say, how to make a great video, right? What are the points? Point number one, come up with a great video idea. Number two, create a title and thumbnail. And number three, write a great script. So, you've kind of filled out the points, and then right before you mention the point, you want to mention the point only at the end, right? Because you want to build curiosity towards that. The open loop is a transition from the previous point that also builds curiosity.

A couple open loops that we can use over here that I've scripted out: The first step is the one that is by far the most important and yet also the most overlooked. A good open loop is a transition with curiosity, right? So listen to this: The first step is the one that is by far the most important, yet also the most overlooked. Here's another example: After coming up with ideas, there is one thing that YouTubers will completely neglect and leave till the end of the video creation process when in reality, it should actually be one

of the first things that you do. The next open loop, this next step I'm about to share with you is perhaps the most disregarded step of them all, and yet is the one that drives the most results. So now we have scripted the open loop and point, open loop and point, open loop and point. That's kind of like the skeleton that we have for the full video, but now we actually have to get into scripting the actual content. What I like to do is I want to start with bullet points. When you're scripting an explanation

for each point, you start off by writing bullet points. So, the reason you don't just want to write the full thing initially without writing any bullet points is because it's usually really hard to follow the logic without writing it out in bullets. You notice if you just write the full body out, it usually comes out you're not very clear. But if you start off by writing bullet points, you'll kind of give guidance to yourself on how to actually string it together assuming you are writing out the full script. Really, when you're starting with bullets, you

want to use what I call assumptive questions. And really, what this means is you want to ask yourself what questions would a viewer have for this section. So, if I were to script point one, which is come up with a great video idea, the main questions that I want to answer in my script are: number one, why is a great idea important? Number two, what is proof that a great idea is important? Number three, did anybody credible say that a great idea is the first step? And number four, how do I come up with a

great idea? If you notice over here, we start with why is something important, what is it, and how do I. Implement something like this. Let me show you an example. These are the bullets that I write just based on answering these questions. Right, a great idea can get you millions of views with only a few more hours of effort compared to filming hundreds of additional hours of mediocre content. That answers why a great idea is important. Number two, what is proof that a great idea is important? If you look at Mr. BEAST's Channel, he uploaded

22 videos in 2023. If he wanted to, he could have uploaded one video a week, but he decides to put three times more energy into his best video ideas because the idea behind the video is that important. Point question number three, did anybody credible say that a great video idea is the first step? Over here, I can play a Mr. Beast clip saying that the idea is important. So, there's not just scripting it out, but there's also the audio visual storytelling that I'm thinking of. And number four, how do I come up with a great

idea? Write 100 ideas and narrow down to a handful of ideas, which is also the advice that I gave you previously. After writing it out in bullets, you can write out the full thing. Right, so really at this point, we've completed doing research, writing the hook, and writing bullet points. So, now put it all together in a full script. And really, when you're putting it all together and stringing the sentences together, one of the things that I'm always thinking about is the level of storytelling. Right, this is always something that I get Q&A on. What

is the level of storytelling that we need to meet? And really, Steve Jobs once said, "The most powerful person is the storyteller." Stories have the power to capture and hold people's attention. They can make complex ideas or dry information more engaging and more memorable because stories evoke emotions. Right, which can help your audience connect with the content on a deeper level. Really, emotional connections can lead to better understanding and retention of information. So, stories make the content more relevant and meaningful to their lives. Stories are that great. And the most common misconception is that you

can't have storytelling in an educational content. But really, in educational videos, storytelling can be the very reason why people want to watch you in the first place. And you can actually build a whole channel off the quality of storytelling. Storytelling is that powerful. An example channel is "My First Million." So, they're more of a podcast that they turned into YouTube videos. But people really love listening to them because they manage to turn business content into stories. So, let's go over a couple of important storytelling structures. And understanding these storytelling structures is actually important for you

to execute on it. So, my first storytelling tip is to use the hero's journey. So, there's this thing called the hero's journey that pretty much every movie, every story follows. It starts with a call to adventure. So, over here, starts with a call to adventure. And then you go to threshold guardians, and then you find a mentor. There are challenges and temptations. There's a death and rebirth. There's a transformation. There's an atonement, and then you kind of return to your normal life. It is just a storytelling structure to keep in mind where you want to

go off on a journey, right? And then you build up tension to a climax, and then you resolve the full story. For something more actionable, storytelling tip number two. You want to use the "somebody wanted, but so, then" framework. And this is one of my favorite frameworks because it actually follows the rule where you want to write your script like you are talking. So, what this means specifically is that somebody wanted is followed by the character's motivation. But introduces conflict, so outlines the events that pose a problem, and then reviews how the problem is solved.

And the reason why I love this storytelling framework so much is because all of storytelling is basically someone wanting to do something, so that's intention, and then there being an obstacle. And really, this tension is what makes a story so exciting. An example of this is if you summarize Cinderella, it's Cinderella is somebody wanted to attend the king's ball, but the stepmother, which is kind of like the obstacle, forced her to do chores to keep her from going. So her fairy godmother helped her do the chores and get her to the ball, and she met

Prince Charming. The next storytelling tip is to start with the end in mind. The reason I pasted this Ryan Tran video is because he always manages to evoke a great emotion at the end of each video. There's usually a lesson to be learned at the end of his video, and people say, "Oh, this is such a mind-blowing video." The reason he's able to evoke this great emotion is because he starts with the end in mind. He really thinks about what's the emotion that I want to evoke, and then he works backwards from that. Think about

what emotion you want the viewer to feel, and that could be happiness, sadness, fear, just anger, surprise. And then from there, you can work backwards to what you want the story to be. So storytelling tip four, you really want to simplify your video down to the essence of your story. If you really understand what the essence of your story is, you can build your story from there. So what this specifically means is you want to ask yourself... What are you really trying to say? Strip away distractions, be concise, create contrast in storytelling, focus on outro

call to action, hook curiosity, and drive action to increase click rate. Client's channels are just using this framework for our call to action. Our end screen element click rate is 15%, and that is actually three times more people clicking from one video to another instead of 5%. So assuming if you have 1,000 people watching your video till the end, 150 of them will click as supposed to only 50. And if you do this for every video, the number of people we get from one video to another will compound. So if you have, instead of 15%,

15%, 15%, 15% on every single of your videos, as opposed to 5%, 5%, 5%, 5% and you post 30 videos, that is a lot more people watching one video to another. And really, this is a 1% improvement to your call to action that pretty much no one else would do. I personally think it's worth, you know, to take 5 minutes of your time to script it out. Just script out your call to action and now we're going to talk about how do you pitch your product or offer. So really, for more value-based videos, you'll want

to pitch your offer. You'll want to do a call to action to your offer. And really, this is only applicable if you're selling something. A couple of mistakes, right? You don't just want to tell them to go and book a call of your business, big no-no, right? Number two, you want to hook them in and sell them on the idea of working with you. And number three, you want to create a logical path for them to working with you given the amount of work that they have to put in. An example over here. So say

the video is on how to start signing clients of Code Email. That is a full tutorial on how to start signing clients of Code Email. Over here, we really want to sell them on working with us. So now you can take everything that I've explained in this video and start running your own Code Email campaigns, and you'd probably never have to worry about when you'll get your next client ever again. But the truth is, it is much easier said than done. See, so I hook them in one more time. It's much easier said than done.

There is much more to getting clients from Code Email than just what I've talked about. So you have to make sure that your Code Email copy resonates with your target customer, your inbox is managed, your leads don't fall through the cracks, and that you pick the right strategy for your specific business and offer. And if at any stage you make a mistake, your whole campaign is toast. But you can see how I kind of take them to a logical path. That's kind of how you want to do a call to action to your pitch. And

once again, spending a little bit of effort scripting it out, it is worth it because your conversions will increase. You actually want to avoid these mistakes in your call to action. Number one is recapping the points. If they need to revisit a point, they can rewind to the part that they missed. Number two is having multiple call to actions. Also a big no-no because a confused viewer doesn't know what to do. And number three is not giving a reason for why they should follow through with the call to action and being lazy about it. The

next most important part that really everyone neglects is how to edit your script. So why edit your script in the first place? Really, the main reason is that your first draft will never be perfect. In fact, from what I've seen, the first draft for pretty much every single writer is terrible. And that's okay. We're really not looking for perfection in the first draft, right? Editing is probably one of the hardest things that you can possibly do because it takes so much attention, requires you to be so critical of your work. But as Stephen King says,

"To write is human, to edit is divine." In general, I think every script should go through one to two rounds of editing because we don't want to rush this process because if we do, even the edited version will be complete trash. So you really want to take your time to edit your piece of writing, right? Look at every single word, make sure every single word is good. In terms of principles on how to edit a script, number one, I would say incubate. If you really think about writing a script after you write, you know, a

full 2,000 words, let's say, and you just edit it, you won't get to see it with a pair of fresh eyes. You'll be like, "Oh, actually, this writing is pretty good. This writing is pretty good," because you just did it. What you actually want to do is you want to let the writing sit. You want to go on a walk. You want to go take a nap. Or maybe you just leave it to the next day for you to edit. And number two on how to edit a script is right like you talk. So you

really want to be reading your script out loud because at the end of the day, a YouTube video is just you talking to the camera. It's like you talking to a friend. It kind of wants to be like a conversation. So you don't want to say any crazy words. So you really want to simplify your language and you want to be able to write like you talk. And number three, my third piece of advice, when you're editing a script, is to download Grammarly. So. If you don't really know what Grammarly is, Grammarly is basically a

spelling checker. It's also a grammar checker. It helps you resolve all of the tiny mistakes so that when you get on recording, you're not like, "Okay, is this weird? Is this weird? Is this weird?" And number four, I look out for is there logical flow from one point to another. So when you read out your script, if there is no logical flow from one point to point two to point three, from sentence one to sentence two to sentence three, your video won't come off appealing, right? Your video script won't actually be good. So you want

to be editing for all of these four things, right? You want to let it incubate. You want to write like you talk. Download Grammarly to solve all the small grammar errors and then check for if there is a logical flow from one point to another. And I think the best way for me to show you how to edit is to edit the script live. So we're going to switch to Google Docs and we're going to look at a script that one of my writers wrote so that you kind of know what to do, what not

to do when you're editing a script. So now we're going to be doing some editing live. So to give you a little context about this video, the video title is over here on the top left, right. "The Fastest Way to Ruin Your YouTube Channel." So it is more of a negative angle where, okay, like you mention the point and then you talk contrarily about why they shouldn't do it. So it's like saying, "Oh, the fastest way to ruin your YouTube channel is to not be consistent in the uploads." So, okay, not being consistent in your

uploads. Then, the viewer knows, "I do need to be consistent in my uploads." To give even more context, this video title I actually give to all of the applicants who apply to my script writing agency and they write a trial script like this. So I'm going to review one of these live and show you how I would edit a script like this whenever if I would write something like this or if someone brings me their piece of writing. So here it goes, right? The hook right there. "There's a bunch of ways you can completely ruin

your YouTube channel." Okay, so you state the title again. But if you know what not to do, you'll know what you can do and grow a successful channel with hundreds of thousands of subscribers and easily blow up on YouTube. So I'm really reading this out loud and it's really kind of difficult to read out loud. So this sentence is probably a little too long. So the first thing that I will do when editing is not to actually edit itself. Right? I want to make comments first and then I'll edit it after because if I'm switching

between figuring out what is wrong and actually editing it, it becomes very confusing after a while. So what I want to do is I'm going to put comments on each part that I want to edit and then afterwards I'll edit it. I'll kind of show you how I do the commenting part of it because actually once you put a bunch of comments on what you need to resolve immediately, it becomes a lot clearer how you want to change it. Really, each line I'm going to be very critical about it and I'm going to point out

problems with each line. Right? This one, I could say probably this is too long, hard to pronounce. Might make it shorter or into two sentences. Okay, "So to ruin your channel, start by choosing the broadest niche." I'm not even sure but this is like the best possible point because there's nothing wrong with picking a broad niche, you know? So it's not immediately obvious why is this wrong. Okay, what is wrong with picking a broad niche if this is the point that we're going to make. We have to really substantiate it. "I don't think this point

or like this payoff or this sub point is even that great of a point to pick." Right? So when choosing a niche, make it as broad as possible. So it's like, okay, why are you repeating yourself? Don't box yourself by niching down. Put zero thought into the topic. Okay, what topic? So it's not clear. "Don't box yourself by, quote unquote, niching down." What does that mean? So, like immediately in the first couple sentences I can already identify very big mistakes. So it's not sure, it's not clear what niching down is. And when you're saying something,

especially towards the start of the video, you want to be very clear. "Make videos on a whim." Right? So it's like, okay, we can probably simplify whatever springs to mind. So like, this isn't a complete sentence, right? And like sometimes there's nothing wrong with not having an incomplete sentence, but like this is very clearly an incomplete sentence. "Have no cohesiveness to your channel." Okay, cohesiveness. We can probably simplify this. "Have no cohesiveness to your channel." So you always keep your audience on their toes. So like, what does on their toes mean? What does that mean?

Are we like scaring an audience? I'm not sure. "Appearing scattered with your video topics will reduce the chance of going viral." Maybe not. Not really. But like also, what does having multiple topics have to do with going broad? So the link isn't clear. "Make sure the algorithm never pushes your video." Uh, like, I don't really make sure, like, the, like, we can't control this, right? So like, you kind of get what this writer is trying to say, but he also doesn't make it very clear. So like, as the editor or, like, it's the writer, you

have to make it very crystal clear what you're trying to see, and really take it like look at the video from the viewer's point of view, which is great, because you won't have to deal with ever being successful. Take advice from nobody, right? Okay, so it's like, okay, where's the transition from here, where is the transition? Okay, this also, it's like kind of general, not necessarily related to YouTube. So it's not immediately clear what this has to do with YouTube. Right? Pay no attention to successful YouTubers and always assume you know best. Pay no attention,

so you mean don't pay attention to successful YouTubers and always assume you know best. You know best about what? This is weirdly phrase, right? When I read out loud, it's kind of weird. Uh, in fact, disregard all advice. So it's like, okay, you're doubling down. Okay, why are we doubling down here, right? Go through life with a fake sense of self-worth, even if you've never done anything to warrant it. So like, what does "warrant" mean? Can't simplify it, probably. Assume every YouTuber is a scammer. Is this an assumption that people make, right? If this is

an assumption that YouTubers make, then maybe this is something valid. But I don't think that people who run a YouTube channel think that every YouTuber is a scammer and all courses are a way to steal your money. So like, why are we suddenly bringing courses in? Like, why suddenly talk about courses? Seems kind of odd to suddenly talk about courses, right? Do you think YouTube gurus are really dropping the secret sauce? Anyways, what sauce, right? Also, like, kind of random to bring in. Also, like, this wasn't really the tonality that we were talking about. Also,

like, quote-unquote "YouTube gurus," it's like, oh, he's, like, trying to attack somebody. It's, like, also not clear why this is brought up. There's, like, no really context to it. Why would they create more competition for themselves, here? Like, okay, we have two questions stacked on top of each other. So when we usually see questions in the script, we can usually turn that into a statement, right? So like, usually when you have a question, you know, you're, like, trying to write in a more conversational tone, but usually it's a lot more direct if you just turn

it into a sentence. So why would they create more competition for themselves? It's, like, they wouldn't want to create more competition for themselves. So that's one way you could turn it into a sentence. So here we have two questions stacked on top of each other. How can we turn this into a statement? Avoid every opportunity to learn and improve your content so you never have to take ownership when things go wrong. So this is kind of like repeating, right? Packaging, okay. Never study thumbnails or titles, okay? That's probably fine. Or, like, I would probably split

this into two because these are two different points, right? Split it into two points. Knock up a thumbnail in minutes. Or even better, use AI, so you never have to do the work. Like, these two points are not necessarily the same. Also, like, it's not very clear what the sentiment around AI thumbnails is. I know there are some tools that aren't that great out there, but maybe there are tools out there. Do most people use AI? It's, like, kind of odd to say, "Oh, just use AI." I would say it's not relevant. And don't bother

to ask yourself if the AI has done a good job. Just trust it blindly! Exclamation mark. Kind of odd, still. Very, very weirdly phrased, if you ask me. It just doesn't flow well. This way, you'll be sure that no one clicks on your videos. Start listening differently. Constantly remind yourself that the top creators only clickbait anyway. It's not true. Also not an assumption that beginner YouTubers have. This is also like something odd to say. Maybe if it was 2015, then saying this in a video would kind of make sense. But, like, not really. Do this

to be superior to peers and yourself. So, no one really says "pier," right? No one says "pier." Do this so often that you actually start to believe it and become so obnoxious, no one wants to help or support you. So, like, here, we kind of start with the point of packaging, and then how do we end up that, like, no one likes you? It's like, oh, this is also not relevant to the main subo here. So we also really want to be careful. Like, here we kind of, like, just ramble a little bit, and then

we go so out of left field. It's not even remotely close to what we were talking about. On off chair, you do get a connect with other creators. Make sure to point out everything you think they're wrong about, even if you're unqualified to do so. This also doesn't link to the main point, right? Bonus points if there's someone who can truly help now or in the future. In for non-professional look, I'm not going to go through and edit this whole script, but here, like, just looking at the first three sub points or the first three,

you know, main payoffs, you can kind of see every sentence. If you are not really careful when you write the script, can be kind of off, or there is some improvement that you can make to every part of the script. And, you know, maybe this is a little more of... An advanced, more extreme example where, okay, there's errors in every sentence. But really, if you are very attentive and you look very closely at the way that you write and you're being very critical. Here, in this case, I am being very critical because that is kind

of the standard that you need to have when you are writing a YouTube script, right? The script has to be really good. There is almost no room for error, or at the very least, there can be very minor errors. But generally, you want your script to be as good as possible. And you know, that's really looking at each sentence and each word. Does this word fit? Does the sentence fit here? Does it fit the structure right? Is it flowing right here? You can very well see that we stray away from titles and thumbnails very quickly.

And that could just be because he doesn't know what else to say about titles and thumbnails, which is like, okay. Then it probably means that in the research stage, you're probably not doing something right. Maybe your research stage isn't as complete. And because your research stage isn't as complete, that's why you kind of have the problem here of your script being relatively incomplete. And you kind of like stray away from the main point because you're just trying to fill gaps, which is pretty terrible. And it's not very close to what you want in an ideal

script. That's kind of like, I think the main takeaway is that, like number one, when you're editing, you want to be very ruthless of yourself. This could be your own writing. And maybe the writing isn't as far off as this, but you still want to be very ruthless. Does this line fit here? Is there any way that I can improve the line? And you know, really just being able to see what is wrong with these individual sentences. You want to think, how can I simplify words? What words are potentially too complex? And you want to

make comments on your whole script. Right, so the script goes on for a little longer, I'd imagine pretty much every single sentence would need some sort of editing. If we look at this, right? Aim for a nonprofessional look, okay. Never prioritize video quality, okay. Convince yourself it's 2024 and authenticity is back. Also, this is kind of random. You don't even really mention authenticity. Is authenticity something really in the back of people's minds right now? Like that could potentially be the case. You know, you need to do a little more research. And what's more authentic than

the grainy, pixelated webcam look from 2005? This is also not accurate. Who has something like this? So don't waste your money on fancy cameras, studio microphones, okay? Also, like it's not necessary all the fancy equipment, right? Right. That way you'll never have clear and crisp visuals. Is this the big goal? Only unclear discord audio that really annoys your audience. So like really, we can probably cut out. So like, in general, any words that end with -ly or adverbs, you can probably cut out, right? And it's less like annoys your audience, it's more, you know, makes

your audience click off. Tell yourself that your message is so important, unique, and interesting that it will solo carry the video. Solo carry is like, this is more of like a gaming term. Like most people don't know what this means. Tell yourself that your message is so important, unique, and interesting that it will solo carry the video. Sure. I'm also not too sure how to improve on that, so I'll kind of leave it at that, right? This way, when your audience doesn't tune in, you can tell yourself that they're the ones missing out. Do people

really have this mindset? I feel like people don't really have that mindset, right? Forget about fancy lighting, soundproofing, or appearing professional. Also, like here, right? Fancy lighting, like, you know, fancy and lighting, like, not a good descriptor here. We say it's like nonprofessional look, like maybe some proofing, like also not accurate here. When we say like, look, like, it's like how we appear, so it's like also not really related to the main payoff. Assume natural light is overrated. Also, like, where does this kind of come from? And your neighbor's dog barking in the background adds

to that real life feel. Do people mention this? This really comes down to actually not understanding where your current audience is at, or like over exaggerating. And really, if you over exaggerate, it's tough for your audience to really connect with what you're trying to say. Never edit your video so you don't appear to care. People do edit their videos. Also, like don't appear to care, like that's very loose language. I would say caring about your videos only adds pressure to your life and value to your audience. Leaving every um, or technical glitch, no one really

says technical glitch. I kinda understand what he's trying to say, but it's like, probably wrong word choice. And tell yourself, your viewers love seeing you go through the same struggles as them. Kind of odd phrasing. This way, you'll never have to pay someone or put in effort yourself. Also, like doesn't necessarily link to a nonprofessional look here. You know, you can see on a line by line basis that there are quite a few problems just by commenting like this. If you do this for your own script and be very critical, okay, each line, there's something

wrong. Then you can change it up, right? In this case, I would probably rewrite the full script if you have, you know, probably. This has many mistakes in your script. If not, like, you know, if you just have, like, a couple changes, right? And some of these changes, like, really, like, relatively simple. You can just change it line by line. Then, yeah, like, go, go ahead. Just, just edit it line by line. So now, what I want to do is break down some of my most popular videos on this channel. So, that would be how

to make a killer YouTube video for the 2024 algorithm, which got 15K views in just a couple days. I want to show you how I managed to go viral on a completely fresh channel with a really good quality script. And, you know, really show you how to apply some of the principles that I've talked about beforehand and really take you through my thought process of how I write these specific scripts. How I write the hook, how I write the body, and the flow of thought when doing that. This video managed to get 10,000+ views in

just a couple days on a completely fresh channel. I believe, just because of the quality of the script writing. Okay, so, over here, the title of the video, once again, is "How to Make a Killer YouTube Video for the 2024 Algorithm." I just kind of wrote the structure here. I obviously fleshed out the structure a little bit, but the structure would be, right, we start with the idea, title, and thumbnail, script, filming, and editing. These are like the main sub-points within the video that I want to cover. And then, we have the outro and call

to action. So, like, this is like the main structure of the video. So, for the hook, one killer YouTube video could completely change your life, right? So, immediately, a strong first line, right? It's a statement, it immediately hooks you, right? It can completely change your life, right? That's a very bold claim to make. So, if I were to use this strong of a hook as a bold claim, I need to back it up with reasoning in the second sentence. So, let's see what the second sentence is, right? It can give you the momentum to go

from zero to 100,000 subscribers in record-breaking time, just like many of your favorite creators who became successful on YouTube because of one viral video. Right? And on screen, it will pop up all the favorite creators, right? And here, there's clear backing up of the very first sentence. Right? Going from zero to 100,000 subscribers in record-breaking time, who became successful on YouTube just because of one viral video. I've spent the past 5 months researching the biggest creators on this platform. So, that is me spending time out of my day and, you know, the viewer only has

to spend, you know, 10, 10 odd minutes to watch my video. You know, 5 months in exchange for 10 minutes. That's a pretty good trade, right? That's the function of this sentence. And in this video, I'm going to review how to make a YouTube video that will blow up your channel and it all comes down to five simple steps. So, this last line sets expectations for what the viewer is going to get from the rest of the video. And I'm going to say, it's five simple steps so that way it's easily digestible. That's the hook,

I think. Like a really good takeaway from this hook is that the first line must be really strong and then, if you use a really strong first line, you need to back it up with the next couple sentences. What I kind of want to show here is the body, right? The very first line is, if you were to just mention the sub-point and be like, okay, so the first step is to come up with a great idea. Look at what I do here. The first line here is, the first step is the one that is

by far the most important and yet also the most overlooked, right? This is the open loop that I mentioned earlier. So, this open loop, it creates a curiosity. And then, even immediately after that, I don't immediately mention what the point is, right? You see, there are two different kinds of YouTubers. One of them pushes content every week without fail and tries to win by overwhelming the YouTube algorithm with content. So, I kind of build a scenario here. One time set up the camera, hit film, talk to it for 10 minutes, post, and on to the

next video. They get so caught up with the filming and editing process, they never leave room to think through what they are even putting out. They usually end up doing alright, getting 200 to 1,000 views. So, here, I'm kind of creating a little bit of contrast, right? One scenario where you don't really think of the idea and you get 200,000 views. And then, there's the other camp who takes their time to come up with the idea first. It's been days, weeks, even months coming up with something spectacular and they create content around those ideas. But,

when they do decide to upload a video, it's a straight up banger. The audience loves it, the algorithm loves it, and their channel takes off. So, you see here, this is a storytelling technique of creating contrast. So, there is one state where it's like, "Okay, you don't really perform well because you don't really think of the idea." And there's the other camp who thinks of the idea first, so there's a really a contrast here. There's a little bit of tension here to show, "Okay, this is what it could be if you actually spend a lot

of time on the idea." If you look at Mr. Beast's channel, so here, I mentioned evidence. Right, so if you look at Mr. BEAST's channel, he uploaded 22 videos in 2023. If he wanted to, he could have uploaded one video a week. But he decides to put three times more energy into his best video ideas because the idea behind the video is that important. He says this himself right here: "I double down even more." A good idea will get you 1,000 views, a great idea will make you millions. You can film, edit, and make the

highest quality video in the world with Marvel CGI baked into it, but if no one wants to click it, it likely means your video idea was uninteresting. So the first step is to come up with a great video idea. You see over here, so after over 250 words, only then do I mention the first point right, which is: So the first step is to come up with a great video idea. Only here do I reveal it, and after I reveal it, I need to show how to actually do it right. So for me, what I

do is take out a Google Doc and list out 100 potential video ideas. This could come from looking at the best performance within your niche, thinking about what ideas were successful outside of your niche, and how you can apply it to your channel, and coming up with unique ideas that have never been posted before. From there, you'll want to narrow it down to 20 ideas, 10 ideas, and eventually a handful of ideas you can turn into videos. So there you go, that's the how of how to do it. So if you notice the structure, it

starts with an open loop, and then it's why, right? This whole section is kind of a why you want to start with a great idea. What is it? Which is the first step, that is to come up with a great video idea. And then over here is the how. We go with a why, what, how, and, you know, we kind of list out all of the questions that the viewer could potentially have about how to come up with a great idea, and we just answer every single one of them. Let's look at the next point.

So this is the open loop once again, right? But most YouTube gurus, after coming up with ideas, there is one thing that YouTubers will completely neglect and leave till the end of the video creation process, when in reality, it should actually be one of the first things that you do. So here, this is the open loop, right? So when you open the YouTube homepage, viewers are presented with dozens of videos to watch. And with the addition of YouTube shorts a few years ago, there is even less space for your video. So here, I presented a

scenario of the YouTube homepage with a bunch of videos to watch, right? So this is on the idea of there being a bunch of competition. And now, I exaggerate. I double down even more, right? There's even less space for your video because of YouTube shorts. So if your video does not stand out from the crowd, it will not get clicked. So that's why you want to focus on creating your title and thumbnail. Here, I put a scenario, right? It's like the YouTube homepage. There's a lot of competition. That's why you need to stand out. So

that's why you need a title and thumbnail. And then, this is the what. You might think that the title and thumbnail aren't that big of a deal, but you need to realize that they are kind of like the bait in the mouse trap. So over here, you can see I'm actually scripting out how I will say it, right? So I'm directing myself in terms of, okay, I'm going to say it this way. "Me, the title and thumbnails aren't that big of a deal." So not just the script is important. It is how you deliver the

script. So without some tasty cheese to draw the mouse in, there's a much lower chance that they just randomly end up in the trap. And how often does a mouse just trip and fall into a trap without bait? Let's not say we want to trap our audience. But it's a simple way of looking at it here. It's kind of dragged out a little bit. You know, I would say that this part of the script could be improved. So, you know, when you look back, there's always improvements to be made, right? The more and tasty and

irresistible the bait, the more mice we can catch. The more mice we can catch, the faster our channel blows up. And, you know, the rest. So make a great title and thumbnail. So we kind of have to elaborate on what's a great title and thumbnail. One of the big lessons here is to show, not tell. And I think I do it pretty good in this section. Let's compare some old and new YouTube videos from the biggest channels to see what mistakes they made and how they have improved over time. So here I have the "Horror

Moi" video, right? This video, "What I Would Do If I Had Gyms," only applies to gym owners, which is a tiny segment of the population. So the chances of people clicking on the video is much lower. For a video to blow up, you want to interest the largest number of people. Compare that with a recent video Alex O.S.E. posted, which is this. Can you see how this title and thumbnail appeals to a wider audience? Now, not all the information may apply to gyms, but the guiding business principles are the same across the board. So gym

owners will still click on the video. So here I am showing what a great thumbnail is, right? By Doing comparison with bad thumbnail versus good thumbnail, so you can very clearly see what the differences are. And here, I bring another example. Right, all this old Cody Sanchez video had is small words in the thumbnail that are hard to read and have a weird red coloring to it. So here in the edit, we will visually show this versus this packaging which stands out. So there is once again contrast, which is one of the big things, one

of the big storytelling techniques. Right, versus packaging that stands out. When we first see this, we see the title with the words "millionaire investor" and then we look at the thumbnail which says "buy a business for 0" and that immediately piques my curiosity. Not to mention that the colors pop and make me want to click. And then there's also this red highlight on the thumbnail. Now, I'm not saying that you should spend 50 hours in Photoshop every time you want to make a thumbnail. Right, so it is resolving one of the objections or something that

the audience thinks about. That's the purpose of this line. You don't just want to design something aesthetically pleasing; you want to think about the psychology when it comes to getting a click. And that means considering how your thumbnail will work with your title to create interest and intrigue. The best videos may not have the most beautiful thumbnails or may not have the most complicated titles, but they should work hand in hand to get the click. So here, this is all still why you want to have a great thumbnail, right? All like this is also, you

know, trending towards like the how section. Here we give another example. Right, look at one of Mar Robo's oldest videos. So here I say you don't need the most beautiful thumbnails and then I kind of want to give an example, right? That thumbnail was probably taken with his iPhone, barely edited and the title is simple but it's nothing like I've seen before. And the title makes me think, how can I do that at my next party? The language used here is very engaging, it's very fast, and that's very in line with the pacing of the

video that I wanted. When you're writing your script, also, I was very conscious about the pacing of the video that I was kind of looking for when I'm designing my title and thumbnail. I write out five to 10 variations of the video title and I ask my friends and family which one they would click on. So here, once again, is the how section, right? So how do you do it? It's five to 10 variations. The reason why there's such an emphasis on how to actually do it is because when your viewer walks away from the

video, they need to have learned how to do something. Right, and ideally they would have learned how to apply something new that you would have taught them. And that's the how section, right? Write out five to 10 variations or if you have a social media following, you can ask them too, right? Once you have finalized the title, get to designing the thumbnail. And again, you can have a few variations that you can get feedback on. Once you've set your title and thumbnail, you are ready to make the actual content of the video. So next scene,

tree this next step I'm about to share with you is perhaps the most disregarded step of them all, and yet... Have examples, uh, you do a little bit of contrast, and I did it throughout this whole video, and it worked, right? So, here, I'm not going to go over all of this. If you want access to this transcript, you can get access to it through this course. So, I will link it in the course. Subscribe to the newsletter, and you can get access to this course. You can scroll down towards the bottom few slides, and

you can get access to this. The one thing that I want to talk about is this is the call to action. So, the call to action kind of starts here. Oh, yeah. And the last hidden step that I must mention is to be patient. The YouTube game is a process that takes time and effort to get right, and not everyone gets it on their first try. So, don't be discouraged if your first video doesn't get picked up by the algorithm. Just give it some time. So here, this is kind of the last point. So, if

you like this video and want to see more in-depth breakdowns like this, drop a like and subscribe. So, if you watched the call to action section earlier, I would have mentioned that, "Oh, don't use 'like' and 'subscribe,' right? You should always want to pitch another video or pitch an offer. But in this case, this video was actually the very first video on my channel. So, because it's the very first video, there isn't another video to do a call to action too. So, you can't do a direct call to action to that. And it's my very

first on my channel. I definitely don't want to be pitching my offer. And I can only pitch my offer if it's a 40-minute plus video. The only last pitch left is 'drop a like' and 'subscribe.' So, that's what I did. And, by the way, YouTube thinks you should watch this video. Let's see if they are right. So, over here at the end, we don't have a specific video to call to action them too because this is the very first video on the channel. I'm just saying, "Okay, click on this video right. YouTube might recommend you

something." So, whatever is my next video that I do, I'll do a call to action to that. So, that is the breakdown of my very first script. Another script that I want to break down that I think also has really great value, really great lessons to learn from, is my "ImangGaji" script: "How Imang Gaji Made $40 Million from One YouTube Video." So, let's look at that right now. So, on the screen, right, the video of how Imang Gaji made $40 million from one YouTube video. It is breaking down his best business models video. So, I've

linked it here, breaking down this video and really the goal of this video that I had defined earlier, it's number one to go viral and number two, book 500 sales calls for my script writing offer. And you know what that specifically means is I really want to build authority. I want people to know that I am able to actually... The video, what we have to address for the audience to see me as an authority in scripting. We have to define these couple things, right, which is going to be the main points of the video. So,

number one, they have to know what a VSSL is. So, VSSL is a video sales letter. I would have already described it earlier in the course. Number two, break down the copy in a simple way. Right, it has to be simple for the viewer to understand. And also, I must be aware that most people don't understand how copywriting works. Right, most people don't understand the psychology behind it. So, I have to break that down. And also, one of the visions that I had for this video is that I wanted to make the pacing of my

video similar to how Imang Gaji did it. Right, so his video is narrated at a certain pace. I have to follow that exact pace. So, I need to integrate the pacing of his video with the pacing of my video. So, let's look at the hook, right? The hook starts with, "Listen up, because Imang Gaji made $40 million from one YouTube video and used it to pay for his private jet." And I think this first line is immediately very interesting. So, here it starts with, "Listen up." Right, and you know, you think that, "Okay, usually you

want to cut out a lot of the fluff when you are writing your hook," and "Listen up" sounds like something you can possibly cut. This is more of like a branding thing, because Imang Gaji, in all of his videos, kind of starts with, "Listen up." Because Imang Gaji made $40 million from one YouTube video, you just repeat the title here and edit to pay for his private jet. So, here is something very specific, right? It's because a lot of Imang's audience would be clicking on this video, or at least people who know Imang Gaji would

click on this video. And during the time when this video was being released, or when I was going to release this video, it was pretty big news around the community that he was getting a private jet, or he was going to buy a private jet. Here, I decided to insert that joke, and hopefully that resonated with the audience, and it turns out it worked out pretty well. And because I want a private jet too, I spent three weeks slaving away at my computer to figure out how he did it. So, all you have to do

to become Imang Gaji is watch this video, right? And then... The video, plus graph animation. So, what is the thought process kind of behind this, right? And because I want a priv jet too, it makes it kind of personal. Right now, I have an investment in one. A private jet. I want a private jet. I spend three weeks slaying away, and all you have to do is this. So, once again, it is a good trade of time. This is called an input bias, right? Where I put in three weeks of work, whereas you just have

to put in 10 minutes of time to watch this video. This is the video I'm talking about on blurb Plus show, right? So, here I'm really thinking about the visual storytelling, or how I can potentially visually represent what's on screen. The best online business to start as a beginner, which sits at over 8 million views. So, immediately after this part, right, which sits at over 8 million views, what's like the next natural step, right? Let's see what I did right. With an almost 40-minute video, he could have placed ads every 10 minutes and made tens

of thousands of dollars in AdSense. So, my current audience is, you know, people who want to grow on YouTube or people who are interested in Iman Gaji. That's the kind of people who will click on this video. Most people would think that the only way to make money on YouTube is through AdSense, right? Through ad revenue. That's where a lot of the channels make money from, but Iman Gaji is a little different. He sells a digital product and that's how he makes his money. Really, what I wanted to target is to show actually, you know,

you don't really need to, you know, make money from AdSense or like more like Iman Gaji didn't make his money from AdSense, but actually he did this other way. But when I clicked on this video, I noticed something: no ads. Which I thought was silly at first. Why would you give away that much money on the table? But this move was actually genius. So, it's like saying, "Oh, Goy, kind of didn't do this, but I realized that it was actually genius. See, most YouTubers make money off AdSense and sponsorships. So, that's the immediate awareness that

I want to target. They sell someone else's product and take a tiny cut of the money generated with it. But Iman Gaji wanted not just a slice of the pie, but the cake. So, here, there's kind of like a visual storytelling, which is why eight years ago, Iman Gaji set a plan in motion. So, here, we're kind of like saying, "Oh, Iman G,aji is kind of on a mission. He set a plan in motion. He's been scheming for a really long time. He spent years building up his audience, gaining their trust, and then made a

product which he suddenly sells to his audience for the entire video. So, here, on the copywriting level, you can kind of see he started something. He spent years building his audience, gaining their trust, and then he made a product. Right? You see, this isn't a normal video. This type of video is called a video sales letter, which is meant to get you completely convinced to buy a product after watching it. So, a video sales letter. This is Jogon that I'm introducing. Right? Right? And nothing wrong with including Jogon. But you can only include it if

you explain what it means. Right? First of all, my audience probably doesn't know what a video sales letter means. So, if I mention it and I don't explain it, then the viewer is much likely to click off. But if you're targeting a very technical audience, maybe it's okay to use more technical language, right? Which is meant to get you completely convinced to buy a product after watching it. That is the very base definition. That is the easiest way and simple way of explaining what a video sales letter is or what a VSL is. Here, next

line, right? Iman knew there was a problem with the old style of sales w "One brain, and it'll be fade into his video, right? So look, we're entering a new era. So, like, this is his video, and I link the video for my editor to edit, right? So look, we're entering a new era; everything's changing. And then there's, like, the pause effect is what I imagine. Step one: establish premise. And then you play, and I press play again, and then we go on to the next part. This is his video, so we're entering what experts

are calling the new arbitrage economy. And these are a bunch of 20-year-olds taking advantage of it to get paid as much as a doctor every month without having any previous work experience. And then I link the video again and then I pause it again. Step two: induce fear and open a cliff between what the viewer knows and what they still want to know. So, if the words here are kind of complicated, it's because that is intentional, right? But you said, Brian, 'Why don't you write simply here?' But really, what I'm trying to do here is

create an open loop so induce fear and open a cliff between what the viewer knows and what they want to know. And then I go back to this video, right? More about that in just a minute. See what he did there? And then that's kind of my line again, right? See what he did there? This intro is genius right here. I emphasize it, genius 'cause I'm going to say it that way. With 10 words, he grabs your attention. And then you play his graphic, another 10, you're afraid, you play his graphic, another 10, and you're

hopeful. And then he takes you on a roller coaster. He swiftly takes out your critical thinking, and now you're curious, emotional, inspired all at the same time which lines him up perfectly for phase two. So here, I kind of explained right. With all of these words he's saying, he actually brings out the emotion in us. He takes out your critical thinking, and he makes you feel curious, emotional, inspired all at the same time. So I immediately attribute a function to his hook, right? It's to get you to disengage your critical thinking. And in phase two,

I give it a good headline again, heighten expectation and don't close the loop. So, once again, this function as an open loop, but it is a visual open loop 'cause I have this on screen. Very clearly, there is a curiosity gap like: How does he heighten expectations? And then here, I play his clip again, right? And then I do the same pause effect. So this is his clip and it plays the same pause effect. Step three: handle objections, answer every possible question that his viewer might have before they even get to say it. And then

there's like another clip here. Step four, and then I pause again, right? So, it's the same effect. So, it is play clip, pause commentary, play clip commentary, play clip commentary. What is another way that, you know, it could be very easy to script this, right? It could be a large chunk of the video, and then I commented on it. This is really a more advanced way of doing the reaction-type content. So, when I was writing the script, I had to, you know, cut out clips. You know, I had to watch his video multiple times to

figure out, okay, what chunks do I want to include in my video to show, you know, really what Iman is doing and what are the main crucial parts of his video sales letter that will be interesting to break down. And back to this, right? Step four: identify the viewer. He uses social proof that shows the transformation from his ideal customer's current state to the dream state. Giving evidence that if they learn about what this business model is or figure out what the new arbitrage economy is, they can make that sweet 10K month. So here, I'm

explaining basically what he does with the case study, and it goes back to his video, right? Pause again. Step five: Savage the payoff. In the first 1 minute 50 seconds, he has convinced a completely cold viewer to watch the rest of the video, which is exactly the job of the hook. Here is kind of like a conclusion of the hook, right? What does he manage to do with the hook which brings us to face treat, right? Breaking beliefs. Here's a voiceover right: Iman Ghaji understood this one thing which allowed him to sell tens of millions

with a single video. Before trying to get someone to take action like purchasing something, you need to align your beliefs with theirs; otherwise, it's kind of like telling a Christian guy to do some Buddhist prayer, it wouldn't make sense. Here, I tried inserting a joke, maybe it kind of fell flat a little bit, but here, I kind of gave a little bit of context on like what beliefs are. So once again, I introduce John right, which is breaking beliefs. So here, I have to show something that's a little relatable. Here, I also draw another analogy

right, just in case it wasn't clear in the very first place. Let's say a salesperson is selling me a vacuum cleaner. I have to understand what technology the vacuum cleaner uses, why this vacuum cleaner is better than every other vacuum cleaner out there, have proof that the vacuum cleaner works. Now, Iman is not selling a Dyson V1, but the same concepts still apply in this case. For me to buy his course on how to start an SMMA, there are certain facts that have to click in my head. The audience will be rather aware of him

selling a course." So they'll be familiar with what SMMA means. If you know Imang Gaji, you know what SM means to me. So here is okay to use Jon and not explain it. That's really understanding where you're currently at, like audience awareness-wise. Why does this business model work so well? Why do other business models not work? And SMMA is the best one. And prove that SMMA works, so I would need to make this clear to the viewer. Instead of just, "Oh, he did this by talking about this," I take this opportunity to show. If I

can show it with a clip, I will show it of a clip. And I don't have to say it, right? Look at how he does it. Three reasons why this model works, so I flash clip one, flash clip two, and flash clip three. So here's what I imagine, not just the clip playing on screen. Here, obviously, I have to give the editor notes and kind of make comments on how I imagine the edit to be. Oh, it will play the clip, and then he would draw arrows, play another clip, draw an arrow, play another clip,

draw an arrow, to visually show how he's doing each one of these. over here, and then here, we go to phase four. I kind of did something similar, you know, with a little bit of variation in terms of the structure, but pretty much, you know, phase one to phase five is pretty similar. It's switching between clips and really using the clips to show, instead of telling. You really want to demonstrate how to actually do it. You can go ahead and read the rest of this script once again. You can get in the newsletter. You can

get full calls. You can get access to these transcripts. But the main part that I want to look at right now is the call. So it starts here. But it worked. He converted all the attention he had captured in phases one to four and delivered the perfect right hook with a pitch. Here, before, over here, I talk about how he does a call to action, right, and how he gets people to pitch. And the pitch being like 30 minutes long. "It Starts Here Right," which is a testament that you should never overlook your call to

action in your YouTube videos. That is how Imang Gaji makes millions with his famous best business models video with just a PowerPoint slide and his voice. So once again, I wrap up the whole video, but I double down. "Okay, the video did so well, even though it's just a PowerPoint slide and his voice, no fancy edits, no dramatic music. If that isn't a testament to the power of a good script, I don't know what is." Right? So it is, once again, reminding them. Actually, the script is what really carried this, right? It's no crazy edits,

no dramatic music. It's actually just the script that really drove a lot of conversions and allowed him to make $40 million. That's really the power of a good script. And speaking of a good script, so I do a little callback, right? Speaking of a good script, click on this video over here to learn how to script a viral YouTube video just like Imang. So once again, I'm doing a callback to what Imang did. And then here, I use that as part of the call to action. So here, there's really, like, the knowledge gap here. It's

really a modified version of the hook, curiosity, action, right? But, like, really, the hook here, you could just say it's like the, "No fancy edits, no dramatic music," where it's like, "Oh, wow, that's actually, like, really impressive." And then the knowledge gap is a testament to a good script here. Maybe I could have said, "Oh, if you want to make $40 million just like Imang, you need to know how to write a really good script, you know? Or that could be a little too repetitive." I think this was a really good script, right? This is

a really good call to action. This call to action ended up getting, like, a 15.9%... I think I showed you guys the screenshot a little earlier, but at least a 15% end screen element click rate, which is one of the better call actions. Over here, I'm not too upset about that. And if I would say, what are the main takeaways really from this Imang Gaji video, I would say number one, show, not tell. You want to be showing. And the way that I did the showing was through the clips, right? You want to show and

not tell as much as possible. It is very easy to go into default mode and just tell your audience. But what is a way that you can create a little bit of contrast and show and do a little bit of audio-visual storytelling to get the viewer invested in the story that you're trying to tell and the narrative that you're trying to push. So over here is the scripting framework that I use to write all of my scripts and all of my CLI scripts. And here, you'll kind of see some similarities. Here, we won't have the

title at the very start. So before we even write a script, we have the title just so that we can set expectations and then we can meet them in the hook and in the body. Some guiding questions over here. What are the questions that can come from the title, right? As I mentioned earlier with the title, there'll be a couple of questions that come. With those questions, right? You just list out all those questions and then you answer each of them in the hook. That's how you write a really effective hook. On top of, you

know, the hook being clear and engaging. And then, couple secondary questions, right? Who is your avatar? Who are you targeting? To remind you, okay? How can I tailor my language to this specific avatar? What objections might they have when they see the title? What transformation will they have in the end? What's at stake? What are the benefits of their dream outcome? So, all of these are good guiding questions to help you write your hook. And pretty much, once you answer all of them, your language can be more tailored for your hook. And then, for the

body section, here, it's kind of like, it's pretty rough. Where it's like, okay, here, we start with open loop, and then we have to pay off. And then, within the body, the question that we want to answer is, okay, why is this important? What is it? And how? So, we always do the why, what, how framework. Or at the very least, these three questions need to be answered, right? And obviously, within these, right? I'll be like, okay, what examples can I bring in? What are certain evidence? What are stories that I can tell based on

this? And you can even build on these questions, once again, right? To write the body, you write the payoff over here, and then you write open loop, and then you write the questions, and then you can just answer these questions. Right? Why, what, how, is just kind of like a guiding question base of like, okay, why something, what something, how something? And over here, similarly, right? Open loop, why, what, how, payoff here. Open loop, why, what, how, payoff. And over here, you have the call to action, right? Which is, make a point that links into

the current video, widen the curiosity gap, and promise a specific transformation they experience by clicking the next video, right? So, this is the hook, curiosity, action framework. Right? Make a point, hook, widen the curiosity gap, which is the curiosity, and then what action do they want to take? And here, you can write it out. And then over here, I have a note at the end. Did I run this script through Grammarly, right? So, that way you can make sure that there are no grammar errors. Thank you for watching this video. Now, all that's left for

you to do is to write your next script, apply these frameworks, and actually go viral. So, if you want access to this presentation, the outline format, scripting frameworks, and my video transcripts, I highly encourage you to subscribe to my newsletter. The link will be in the description, and you know, I'll send you this presentation directly to your inbox. And if you want to watch the Imang Gaji video that I hyped up so much, click on this video over here, and I'll see you in the next one.