How To Edit Shorts That Go Viral Every Time (Step by Step Tutorial)

I've gone viral over 50 times and I edited every single one of those videos myself so in this video I'm going to show you the 8020 of short form video editing these are the beginner tricks that honestly are all you need to make your videos perform well and by the way I use Premiere Pro but if you use cap cut Da Vinci resolve or final cut these will all work on there you just have to figure out how to do them all right let's dive into Premiere Pro I'm going to show you exactly the techniques

that I use now if you follow me for a while you're going to be surprised at how simple this really seems so we're starting out in this video that I made about Apple AI it got 870,000 views on Instagram 200 something thousand on Tik Tok so this got a million collectively we'll show this one and then there's another video on the Tesla phone that I made as well between those two I'll show you all the techniques that I typically use now if we're in Premiere Pro and this looks crazy I'm going to zoom out this

is the full timeline if this looks crazy to you I actually made a video in wavy world my free content Community showing the basics of how I use Premiere Pro so like chopping and how I think about the timing of the video and like my favorite keyboard short short cuts so I'm not going to go over those in this video if you want to learn about those there's a free invite to Wavy world in the description so I'm going to assume that you guys have watched that and you understand what I'm talking about so let's

go through this first thing I'm actually going to play the video for you the full apple video so that you can get a sense for what I'm talking about watch the things that are happening on the screen the motion of the text the way the clips are moving that's going to kind of be the Bedrock for what I talk about so we'll play that now Apple just debuted the future of iPhone Apple intelligence it's AI but it's invisible let me explain imagine you're picking up a friend from the airport you can literally just speak to

your phone when's Lauren going to land Siri will automatically check messages to find her flight take the flight number check flight tracker open maps calculate the distance and just tell you leave the house at 8:22 all automatically zero work for you or imagine you're taking a video but you're not a pro videographer instead of struggling with the settings or missing the moment you can just say make the light Trails look cooler or add a cinematic filter and it will just do it for you settings apps information they're all connected and enhanced with this invisible AI

layer book an Uber follow up with this person schedule a meeting with that person send a birthday gift these are all the little tasks that just suck up five or 10 minutes of our day AI is going to decrease your time spent on life admin and Logistics now there's tons of AI tools out there and apple was definitely slow to arrive but the difference between apple doing this and everyone else is that you're already on your iPhone all day long you're going to use the same device and same apps you already love but the invisible

AI layer will make all the small things so much more automatic this will start rolling out with iOS 18 in the summer and I'll keep you posted on exactly how I'm going to use apple intelligence to make my life easier all right so we're back so now I'm going to go through each of those motion elements and I'm going to show you exactly how to make them so let's start from the beginning we're going to play and the first thing you notice this future of iPhone text slides in so like I said you're going to

be surprised at how easy this actually is now most of my animation or effects in premiere come from this motion Tab and this is like the most basic fundamental thing in Premiere so what I want to show you is how it works works the whole system of Premiere and really any video editor is based on key frames so key frames are these diamonds so all keyframe is is you're picking a point at the beginning and a point at the end and that doesn't have to be the absolute beginning or absolute end but you're picking two

points where you want something to change between 0.1 and 0 2 and between that time the change will happen so position is the first one this is all I have active you can see these stopwatches on the left that's actually how you turn them on so the stopwatch is turning them on and the diamond right here the ad remove key frame Diamond that's how you add or remove a key frame so position is turned on so what does this mean the left number of position is moving left and right on the screen the right number

is moving up and down so what's actually happening here is if you go back to the beginning of this clip you'll see the future of iPhone text is gone so I have a key frame I'll delete this key frame so now it's on the screen to make the key frame I press the diamond and I go to the left right and I move this I click on it and I just drag it to the right you can like manually enter the the number if you want or you can just move it to the right now

it's gone so what's happening is I want the text to start off screen and then over time of the clip I want the text to come on screen in the middle so this key frame we'll delete this now right now it's still off screen let's say this is where I want it to end I just add a second key frame and I bring it on now I know the middle is 540 so I'm just going to type in 540 but you can drag it wherever you want and there you go so I'm going to play

this it's going to go from off to on now what you'll notice is usually this happens in a linear fashion so the movement is basically just straight across I'm going to delete this and do it again let's say we want this to come across add the key frame 540 there we go this is going to be a straight linear animation by linear I mean every every frame has an equal amount the distance is moving now what happens when it's linear as you'll notice it comes in fine but if you you want to really Spruce it

up what I like to do is add a it starts out quick and then ends up slow it creates this like subtle like really nice smooth movement and so the way you do that is you just hit this arrow to the left of the stopwatch to drop down and this creates the kind of like Arc so you just press on the End Key frame and then these are both handles and so I like to move this I like to move from the right and put the the the mound of the handle closer to the first

key frame so this means it will go fast and then it will slowly Tri trickle in so watch Fast and then it slowly trickles in I tend to like that motion the best so the first kind of Animation or effect that I use is this position I will go up down I'll go right left I'll go long so this is kind of a long lead in so this is all many frames I'll go short so let's say I wanted to make this really short I would drag the end point closer and now it's really short

you see how fast that was we'll go again so right now it's off the screen see how fast that was it depends on how quick the actual sentence you're saying I tend to like it being long and coming from the right to the left slow starting as a fast acceleration and ending with slow acceleration that's what I like personally but you can do it however you want so you're going to be surprised how simple this is this whole key frame system is all you need to do and the the actual properties that I use most

are position scale sometimes I'll use rotation very rarely opacity which means right now it's at 100 I'll just show you let's say that I wanted to use scale I'm going to get rid of this now so this is this is holding on the screen so scale would be if I want the size of the text to change over time so I'm going to press the stopwatch to activate that places a key frame let's say I want the scale to start smaller so we'll go to nine see how it got smaller and then I want the

scale to increase to what it was at which was 12 so I'm going to scroll over I'm going to add a second key frame and then I'm going to increase to 12 now size size I don't mess with this it works differently size I just do linearly but watch what Watch What Happens now play this at the beginning so it's like a uniform scale so we've got position which is motion change we have scale which is I guess also motion change but bigger smaller and then let's go down to opacity now opacity works in the

same way so let's say I for whatever reason I wanted the clip to start fully there but then I wanted it to disappear so I'm going to go I'm going to add a second key frame zero opacity means there's no solid so watch what happens as it's getting bigger it's going away boom it's invisible that was actually kind of cool right because the the phone zoomed in right as it went away so that would have been an interesting little effect to add now when I'm making these videos what I'm looking for is are there moments

where I can add words with some motion to kind of accentuate my point accentuate the music accentuate the visual that's what I'm looking for so the three big ones that I use are position scale and opacity now I'm going to show you a few others but let's keep going with the with the actual video so that text happened now this next one this is an arrow so for arrows I actually use this thing called MRH horse.com it's a it's called Premier composer so I'll go up to window I go to extensions and I have this

thing called Premiere composer there's a free version that's really generous in terms of what they have in there but there are all these different types of animations I find this way easier like so I don't have to animate this Arrow kind of pulsing in and out all I have to do is go to Premier composer I press Arrow there's all these different types of arrows I typically scroll down and go to this one which is like it moves forward and backward you press you import it into your file really easily once it's imported you can

see on the right side here you can change the distance of travel the color the tail length the tail thickness everything about the arrow you can change here so I like to use arrows to draw your visual attention to what I want you to look at so in this case I said the word Apple intelligence and I wanted you to look at that word so that's why I Ed an arrow I didn't have to do any of the animation by hand see how that arrow is kind of moving that's all embedded in the Premier composer

so I find that really helpful the other thing that you'll notice is happening here is this apple intelligence clip is getting subtly bigger so if I go to this clip right here you'll notice uh there's key frames on scale so this goes from 67 all the way up to 72 now you don't see the first key frame because this clip was longer and the key frame was like one or two frames over there I must have shortened it and so what'll happen is it'll remove the starting point key frame but it'll still start automatically so

most of the time you'll notice there's a slight push in or slight pull in on either the graphics or myself or both and I do that to add a little bit of motion on the screen you can just execute that with scale nothing else you don't have to do anything else let's keep going now this is a cool effect coming up right so I I put the word AI on the screen and it looks like I'm animating it but really all I'm doing is I took five different fonts of the word AI I just made

a text graphic in figma and you can do this in Premiere as well and each one is two frames long and because I chopped it and put it in the exact same position it makes it seem like it's some animation right so it's very cool you can basically use chopping in terms of clip length and switching visuals to create motion without there actually being any motion so I do that and then what happens is I bring this last one on the screen and then I use that opacity to get rid of it so you can

see the opacity key frames are right here I also used opacity on myself here to kind of sync it up so I wanted this moment with the crescendo of the music where it went black and then I came back on screen really quick so I just use opacity to to create that now one other quick thing to mention that I like to use is crop everybody likes to use crop right so let's see let's go find something where so this is a good example of a crop the way you get the crop is you go

to effects type in crop crop is right here you just drag crop onto whatever clip you want to crop so let's put it onto this apple intelligence one so now there's a crop you have left right top bottom you can either press on this percentage and you can pull this so I pull this to the right see how it's cropping there's a white square behind which is why it's tough to see but all you have to do is pull this so you so this 37% you can manually type the% or you can drag it but

that's how use crop I like to use crop a lot for pictures that are kind of like overlapping or in the way um so that's that's another like really base these are all super base effects but just if you stack them the motion the opacity the crop if you stack them that's really all you need so let's keep going these are just Clips nothing's happening here this is just me a subtle push in with scale here's another arrow this was a text on screen so all you have to do is well actually I like to

make my text in figma and then import it in so I can easily add a blur to it you can also make text here so like let's say I want to make this text I would just go over to the T tool I would highlight over it I would type in new Siri press to highlight come over to font change the font that's Apple Garin there you go you can see it's similar font change the color change the size so you can do the text in here as well I like to do it as a

separate graphic outside it's just faster for me in figma but you can do that as well we'll keep going this is just a b-roll clip no no animation happening so one thing to mention here when you're making videos what's really helpful is to find a key visual is what I call it a key visual is some other video that you can chop up and use as b-roll because the other videos I like to say if a picture's worth a th000 words a video is worth a th000 pictures and so to use video b-roll is so

much more powerful than photos and so you always want to prioritize video in this case what I use for these launch events is I'll use the demo video they actually release so this was the Apple keynote so this was just a clip from it but it's creating motion right so I don't need to do anything this again you'll almost always see a slight push in from me when it's full screen cuz I feel like it looks too static otherwise so I just do a a slight scale push in another arrow another b-roll again like you'll

see this is really repetitive so this this was again the same as that AI thing it's four text Graphics that are just layered when I say them but I just position them so they show up on the screen separately again the these are very very basic but once you know after watching this video you'll know how to do this and then you can you can really uplevel we'll keep going again these are just Clips not doing anything special here clips and captions more clips and captions I changed the caption I changed the caption from the

normal like yellow and red to this white to emphasize that it's a quote so again these are pretty straightforward that's a zoom here's something to note one thing I like to do when there's two clips of me full screen is I'll zoom on the first one and then I'll put the second one back where it was it creates this like Snapback effect so when you watch it full screen creates that Snapback it just a little bit of motion to draw the viewer like what and then you're on to the next thing it just holds their

attention a little bit more you could say this is retention editing I mean that's I guess you're trying to keep them on the screen that's the goal of the video but I'm not trying to do it in an overwhelming way so you can see these are pretty tasteful like I'm not doing a whole lot I'm just alternating between full screen and half screen and I'm adding the the quality key visual when you have a key visual b-roll it makes it so much easier to edit when you don't have a key visual you're using gifts you're

using story blocks B uh Bas b-roll footage which is not that interesting so you really want to have this key visual we're going to keep going I think there's a couple more things in here here again is text there's another so this was a fast move text so for the fast move I like to do it over like maybe five to six frames this one maybe is a little bit longer but again add the key frames one two drop the arrow bring it over so it's this like Fast into slow motion so we'll play it

it's shows on the screen and then another thing comes in it's just just a little bit that now here's here's something interesting this is a b-roll image this huge image of all these apps and I wanted to show all of them so I created a position and scale the scale is like a slight increase in size the position goes left to right so you'll see this scroll I manufactured that scroll left to right with the effect but again same thing just position like we showed before we're going to keep going it's a little glitchy cuz

the Apple footage is super high super big file size we'll keep going all right we're back to normal there was a there was a little double this is a little little trick I do sometimes is like a double Zoom so if there's a longer sentence where I'm kind of like saying it like and then this and then this I'll do like the double and so this is 1 2 3 4 5 six seven I'll match it with whatever space is in but that goes from like 91 is the base to 100 and then 100 to

109 or something like that so you'll notice one two so I do the double [Music] there we're going to keep going again nothing special it really is these videos go viral I mean the storytelling matters so we'll pause here the storytelling matters a lot the script writing matters a lot you'll notice the editing is not the feature the storytelling and the script is the feature if you want to learn how to do storytelling and scripting you can either join my free course in wavy World completely free there's a link invite Link in the description or

I'm working with select Brands to actually script for them so you can email me cavs. if you interested in that email me because the scripting and storytelling is the feature the editing as you'll notice anybody can do this editing I'm good at it and fast at it and have a good taste for what Clips to use but anybody can do this editing that's that shouldn't be the constraining factor all right we're almost at the end of the clip again here's like a slight push in there's a snap back out there's Boll and that's it so

that was the whole clip now I want to quickly go before we wrap up the video I want to quickly go to this Tesla one there's a couple extra things in the Tesla one that I want to talk about there's that slide in now you'll see this graphic it has the red background I made that in figma you can use canva figma whatever you use for typography just go in there type in the text and then add a background group it all together export that group as a PNG you can drop that in so I

like to do it in figma again because I can control the sizing a little bit better it's just less finicky so that was a slide in slide in with the Apple logo here's that b-roll again a double slide in so this is two images stacked same exact pacing one coming from the left one coming from the right there's b-roll there's a snap there's an arrow there's a slight zoom on the background that was a little clip okay this is this is worth talking about so this is a tweet from Elon so what I do here

is I use an app called cleanshot X it's the best screenshotting tool that I've ever found so I'll go to Twitter and I'll I'll highlight the screenshot over the tweet then I can bring it into clean shot and I can add this background at whatever Dimension ratio I want I can round the corners it it makes it really presentable so that this whole thing is exported from cleanshot and right into Premiere so this is an image so I'm putting a little push scale on that but it wasn't like a separate tweet and I had to

find the separate background cleanshot makes it super easy I don't know if it's paid or free I don't have an affiliate link I'll link something below but I don't think I have an affiliate link just check it out that that's the easiest way to do these screen grabs so you've got clean shot there that's how I would do and okay then this is another thing that's worth talking about so the arrow obviously comes these logos are just Graphics you can see they're stacked here they just show up but the let's talk about the yellow the

yellow uh highlight so what I like to do is anytime there's something some text on the screen that I'm talking about while in the video I will add a rectangle so this little graphic is a rectangle to do that you just go over to this toolbar you press the rectangle tool and you just draw rectangle which we draw in as a graphic it'll come in Gray and then what you need to do is you need to go change the fill to yellow and you need to go change the opacity blend mode to multiply it'll be

on normal you have to change it to multiply that will allow the words to come through if you don't change to multiply it's just going to be a a thick yellow bar and then what you're going to do is so this is where the real sauces you're going to add the crop onto it so this one I just drew I'm not sure we'll zoom in here so right now if we played this the left one is cropping on the right one is just fixed so I'm going actually I'm going to delete the delete the right

one just so we can see so what's happening is I went over here to effects I put in crop I drag crop on so you go to if you wanted to come in from the left to right how most people read you would go to the the right crop property put a key frame and then you're going to find so it's going to look like this you're going to keep scrolling until the key the yellow disappears so for this one it's at like 90 93 994 you're going to go to when you want the Highlight

to stop and then you're going to put another key frame and you're going to scroll until the yellow fills up the word and that creates this effect as though you're highlighting it's just cropping on a rectangle so I use that a lot when there's words so the combination here we're stacking a lot of things this is the cleanshot X to get the Tweet we're using the Highlight rectangle we're using an arrow we're using logo images this is an example of like a lot of time not a lot of time but like 5 minutes went into

making this graphic for just a second on the screen but I find those little things sometimes throughout the videos you pick one or two moments to really like make something interesting visually that's all you need so we'll keep going here's another clean shot X I'm pushing slow in on that there's this is clean shot X but I didn't put a background on it and this is just a screens shot below now why did I do this I wanted to vary up we already had two in a row I wanted to kind of vary up the

the visual so for this one I kind of just like change the eye level put it down below there's a gif that was that slow zoom snap here's a random b-roll clip I found this is like a random clip from starlink I didn't have to animate any of that same with this logo slide in again I don't do the animation I don't know how to animate I don't know how to use After Effects I can't custom animate things my YouTube editor knows how so that's how we get this these videos have anim but I can't

do that on these shorts again this is like Words appearing more words appearing more b-roll just b-roll on captions you can tell like the b-roll switching is all you need that's enough between that and the captions in my voice it's enough stimulation you don't need to overdo it that was a slight push in and then text so you're seeing like these are these are the effects I use that's it like all I do is motion opacity crop sometimes I'll do rotation very rarely sometimes I'll use blur usually I do blur in figma in terms of

like I have a piece of text I clone that text I decrease the opacity on the text behind and I turn the blur up so it creates that like glow effect but if you want to create that here you can just type in blur you go to gausian blur drag that on so I'll just show you really quick let's just say this Tesla logo we wanted to we wanted to blur it you go to gausian blur you drag that on the Tesla logo now watch if I make this 100 boom it's blurry so you can

key frame that in to go from 0 to 100 to kind of blur it out that's another thing you can do so that's it that's really all it is if you want to level up your short form video this will have helped with your editing but there's lots of other tutorials and modules in wavy world and it's completely free so check that out there's an invite Link in the description for you if you want it and I will see you on the next one peace