i never followed my passion... and neither should you.

follow your passion and you will never need to work another day in your life what an absolute load of this is generally one of the biggest lies told by self-help gurus out there and in this video I'm going to tell you the three reasons why following your passion will keep you poor now I want to clarify something really quickly LeBron James followed his passion Drake followed his passion Virgil ablo followed his passion look if you're an athlete an artist a designer of course Follow Your Passion but in all fairness these people don't even fully follow

their passion they still have to dumb things down or conform to get the results that they want to put it simply they have to be practical about their craft in order to get the reach and results and sort of money that they want and that brings us to the first reason why following your passion will keep you poor and that is that successful people put practicality first it's funny whenever I Charter a jet for a flight I always ask the stewardess what the owner of the jet does for a living and let me tell you

something they never say oh he started a fashion brand or he started a coffee shop they tell me they have boring businesses and things like waste management or that they started software company that helps mortgage brokers so let's really break this down the owner of the 30 million dollar jet the one that you put on your vision board the one that I have to Charter for fifty thousand dollars a flight because I can't afford to buy it myself he made his money in collecting people's garbage do you think that when he was eight years old

he said you know what I want to be when I grow up I want to be a garbage waste removal entrepreneur a mover and Shaker a Titan in the waste management industry of course not so as I said the first reason of following your passion will keep you poor is because wealth is built through practicality not passion look I'm telling you right now the only way to really make money is by providing a service or a product that the market really needs or wants and let me tell you something the market does not give a

sh do you want to start the 9 000th sustainable gym wear brand when you have 337 followers on Instagram you need to solve a problem and that's the only thing that should consume your mind when Building Wealth is how do I become a professional Problem Solver so when you solve a Market's problems either through products or Services you get paid so for this reason you need to detach from the feeling or the need that you need to only solve you know colorful problems and you know problems that are airy fairy and uh ladies and gentlemen

when I was eight years old do you really think everyone went around the room and when you know I want to be an astronaut when I grow up I want to be a footballer and I said yeah so uh when I grow up I want to have an advertising agency and then from there I want to start an e-learning platform and then I want to start a software company for agency owners do you think I really said that at the age of eight years old no and by the way that also doesn't mean that I

don't wake up and I'm excited to work my work is more meaningful to me than anything else on Earth but I'm not particularly passionate about it like I'll be honest I didn't start a software company for agency owners because I'm like I'm just gonna I'm Really Gonna Change the World no I saw a problem I saw a gap in the market and I knew quite frankly I could make multiple tens even multiples of hundreds of millions of dollars especially just because the way that software companies are valued as well as you know the way we

set it up it's a very easily sellable business so yes you need to focus on being practical but you also need to focus on solve building problems in accordance to your skill set so look at first you might start an agency that helps people with organizing their Google Sheets or their Discord moderation and you do that for long enough you work on your skill set and then in 10 years you create a software that directly competes against Discord I mean as I said that's the path that I took with an agency you know when I

first started as a creative agency doing photo video for clients posting on their Instagram and their Facebook and growing their social platforms back in 2016. I didn't imagine that that would then lead me to having an advertising agency and then from there really taking my wealth to the next level with a software company but as I said you need to solve problems in accordance to your skill set I didn't have the skill set in my first you know few years of Entrepreneurship to really start and grow a successful software company so ladies and Gentlemen please

remember do not walk before you can crawl now I know at this point a lot of you guys are wondering okay well what sort of practical business can I start well earlier on this year I released my most popular video to date I basically evaluated the most common eight business models out there and then using formula math in an equation I came down to which one one's the best for which people in which scenario so many of you guys have sent me emails and messages saying that you've used one of the models that I evaluated

in that video so I know you guys found a lot of value from it and I'll leave a link down below anyways the second reason why following your passion will keep you poor is because of emotions look emotions are a beautiful thing you should nurture emotions with your romantic partner you should experience emotions as you walk through life but in business emotions make you weak you need to look at things with logic you need to avoid having Rose tinted glasses when you are making business decisions so when you start a passion business emotions will be

your biggest Achilles heel if you've ever spoken to someone who started a sort of passion business you'll notice that a lot of time they live in their own world they don't actually use logic they don't look at you know the market how the Market's responding to their product and this and that a lot of times they just throw their hands up and say ah people just don't get it they are too close to their baby which is their business which means they cannot adapt quick enough in my business I don't care I'll adapt I'll chop

and change I'll look at things objectively and make decisions from there and this is a very common with successful people they are not married to the root they are just dead set on the Final Destination they want to get to now let me make something clear I still have very clear principles that I will follow I have a code of ethics that Will Never Be Shaken but as long as I don't break my you know code of ethics or code of honor which is what I refer to it as then I am willing to Pivot

based on how the market is responding in life if you want to accomplish anything great you need to understand that emotions will be your biggest enemy there is a time and place for emotions but your career is not one of those places and that is why following your passion will trip you up eventually now the last reason and it's probably the most depressing out of all them is that once you start making money from your passion you actually don't really enjoy it that much anymore and I know this from experience because I actually started a

clothing company back in 2019 our best selling product were these beautiful blue light blockers called Gadget and look it was never massive it didn't you know maybe half a million dollars a year but that was all organic no ads and it was really for me just about making great products so that way you guys could enjoy it and the crazy thing is even though I had low involvement in it you know in the fits and the colors and all that stuff you know the rest of the team kind of managed and took care of everything

else I still realized that once it became a business I stopped enjoying it as much I personally love fashion so I thought you know I'd start a fashion brand but then you realize there's headaches involved with it obviously during the whole you know c19 stuff there were so many different shipping issues we had and stock that was stuck at customs and all of this stuff and all this headache and also you start to optimize based off of what works and what doesn't you know it was one product that we released it was probably my favorite

product but the least selling and it's at a certain point are you gonna release a product that basically just broke even didn't even make any money compared to another product that's literally selling 20 times as much and it's very profitable so you start to lose some of the joy for it and this is what you see with Drake this is what you see with Kevin Hart of course you know I'm sure they release stuff that they're very proud of but at the end of the day they do need to placate to what works and what

doesn't work now some people call it selling out I call it the curse of making money from your biggest passion you will always be at a battle with yourself when it comes to Passion versus practicality and I've come to learn in life that it's important to have passions that are separate from your income because that way you can continue to enjoy them I'll give you an example most people know I absolutely love watches I've Loved watches ever since I bought my first one from Argos on High Street Kensington in London it was 20 pounds I

believe back then 20 25 pounds a Timex Expedition when you press the crown in the dial would illuminate I've still got that watch to this day I was eight years old when I bought my first watch and I just have loved watches ever since now you guys don't realize I could easily do a hundred million dollars a year in Revenue with six to ten percent margins if I got into the watch business if I became a watch dealership and let's say even opened up my own location you need to understand there's a lot of guys

on YouTube you know that are Watch dealers and you know put it up on YouTube and stuff like that that do 50 to 80 million dollars a year in revenue and they literally have 25 the audience size that I do and 10 the business experience that I do you know my audience is massive and it's also filled with very wealthy entrepreneurs that's kind of the audience that I attract and also a lot of the other Watch dealers out there give very sort of scammy Vibes they go into their business for the wrong reasons whereas if

I I started watch leadership my clients know I made my money a long time ago I'm just doing this because I enjoy it and you know most watch dealerships don't own 100 of their business they need you know even let's say one or two or three million dollars you know just to get stock well I could very easily open up my watch their ship and just put 50 million dollars of my own money into it so look I won't lie I have thought in the past about if I start a watch dealership I could very

easily do 100 million and then net six to ten million dollars a year in profit and now I'm making money from my passion I know that's not the case for me I just there's certain things in my life where I'm like these have a special place and because I've learned in the past that hey once you start making money from something it just takes a bit of the fun and the enjoyment out of it I realize there's certain things in my life that I will keep as my passion and I will never make money from

that's not the intention for example my watch collection is worth four million dollars and I put maybe two and a half million dollars in so if I make money great but the point is there should be these things in your life which are just they're kind of sacred in a way so that is why I believe you should separate your passion with your main source of income by the way this is also because I just see a lot of entrepreneurs this is me personally and I've seen this ruin a lot of relationships keep your significant

other in my opinion out of your business because no one wants to sleep with their business partner or for sure I do not want to have sexual relations with my business partner and that's just me so ladies and gentlemen I hope this has woken you up to the great Passion line that is spewed all over the Internet so now you have a little bit of clarity on that it is time for you to build your practical 100K your business as I said I'll leave it up somewhere on screen now check out that video it was

my most popular one this year for good reason