Luke Belmar on Attracting Influence, Digital Arbitrage, and Mastering Wealth

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today's guest moved to the US from Argentina when he was just 16 years old with $200 in his pocket everything in life is a game of probabilities is the flipable coin a higher success rate than starting a business he worked as a janitor pressure washed basketball courts and flipped Wings before he saved up enough money to start eers if I thought in quarters I could never build the cistin chapel if I thought in quarters I could never build the Great Wall of China I can't think in quarters now he's made tens of millions of dollars
through online businesses and is a successful investor marketer and advocate for breaking out of what he calls The Matrix we saw with Pavo durov he went to France got locked up why because he has a tool that allows people to communicate without any [ __ ] back doors that's not allowed why well because we're the system and we say so don't question in this episode we'll explore his journey from broke teenager to Savvy entrepreneur his unfiltered views on politics relationships and mindset as well as the absolute Master Class of social media marketing that's exploded his
brand in the past few years they're all in bed together it's all a showell it's not real it's a scam leftwing right-wing the same [ __ ] bird Luke Belmore what's going to happen when you go to Yahoo finance the New York Times Washington Post you can scroll to the bottom of these articles and it already starts saying this article is generated by AI or by chat so half of the stuff we see on the internet is isn't real the other half that we see is a facade presented by people yeah everybody knows this and
then Mark Zuckerberg comes in and he says hey you know the only issue with generative AI right now and being able to produce content at mass speed is just processing power and speed so once we kind of crack that barrier people are going to scroll and in real time AI will create the piece of content that is relevant to you so you have your camera on because you've enabled it in your settings it's scanning your irises your facial expressions how you're acting towards that content and as as you swipe the AI will generate in real
time content that is relevant to you do you think Tik tok's doing that now absolutely but they're but they have to depend on people what happens when they the platform no longer has to depend on creators is it are we in the last wind of influencers like why why would you need a Luke Belmar when you can have a literal artificial intelligence unit that memorizes every philosophy book every piece of script scripture every textbook every mathematics book every physics book and compiles it all and you can just listen to this person or this individual or
this entity or this thing it's going to be hard to compete so you H how do you integrate how do you assimilate how do you build something that is hard for AI to replace and that's what I set out to build because I'm building something that's going to be relevant in 20 years yeah you've made money M you use AI as a Content distribution means to get people within the community and it's to build it right like it's understanding that you're if you don't use it it'll be used against you when you begin to understand
for example how the samurai became extinct it was Gunpowder it was Guns when the British came and colonized the swords couldn't resist they couldn't fight right it doesn't matter how much loyalty it didn't matter because they were out what outmaneuvered by technology so what happens when AI becomes so Advanced that's why we saw open ey literally become a government agency that entire Microsoft takeover yeah bro that wasn't an internal investment hey we're just dumping 10 billion into you you didn't think there's any stipulations look at the new board the board there's some like former feds
in there so that's you're like okay is this just a mass weapon right now that's being kind of built and you begin to evaluate like okay this thing is actually dangerous or can be utilized for good we were talking about this idea of technological revolutions cause gaps of Renaissance where people are like hey you know what I can do a lot more of this create like lonardo Da Vinci like Michelangelo like donatell like Nicola Tesla like Mark Twain all these individuals that you know once they had kind of their philosophy of money figured out or
they were funded they went on to create stuff and they created incredible things so when you look at the cine Chapel that thing wasn't done for profit it wasn't built like these buildings that we see around us for optimal Roi no it was built because it was a piece of art yeah it represented something but you need to be able to create space for that to exist AI is going to create that space because it'll take all the rudimentary tasks that are going to be difficult to do that people are spending a lot of time
and effort doing like accounting like data points like tracking like analytics these things take a lot of time resources and mental power we're under this premise of technological advancement yeah so in this technological advancement we create riffs or gaps of Freedom right and there are these points and you can experience it whether it's with crypto that becomes a technological Revolution and you adopt it early you become super wealthy whether whether it's the.com boom whether it's the beginning of social media whether it's the beginning of distribution these gaps these technological like gaps and the glitches right
basically allow people to get out and what I've come to realize is if you don't utilize that very short span of time then the powers at be come in and then they corrupt that technology look at the word the eological use and the kind of popularity of the word thinking or to think and how often people utilize that word now it's often people just sit down and think about it yeah a hundred years ago when the radio was in the house to think or thinking in the vocabulary of people was at its all-time low why
because the machine was telling people what to think so you didn't have to worry about it but for a period of time there was a little Gap there was Freedom people were like hey you know what I can tune into a couple radio stations but then the government is like hey there's 10 million 100 million people listening to this let's give them 20 stations apparent choices of Freedom right apparent choices of Freedom then what was introduced the next technological Revolution to television but what was the kind of issue that channels you were limited to what
you could see so then was introduced DVDs and all this stuff and that's when you started to have the circulation of more freedom it's the same thing that happened with the printing press when you have technological revolutions they're like hey these guys are about to print the Bible and disperse it across the world no we we can't let that happen the church was like no way we need to control the power so we got to kill John Wickliffe there can't be any printing press there can't be the distribution of the Bible because that's Freedom tools
so what happens the internet gets introduced and for the first couple years let's say first 15 years the internet is a crazy place today we see it cracking down we see places like China where you have to literally insert your ID or do a face ID scan in order to access the internet so the powers at B there's a gap which which we're talking about a freedom where you can really capitalize on the technology and then it gets clamped down on and it happens over and over and over again today we're in that period of
the internet where we still have freedom to make money build create but there will come a time where dude right now most people you create a social media profile if they ask you for your ID your birthday all your personal information you'll give it to them yeah what happens if in two years they declare another National Emergency and say hey if you leave 5 kilometer radius from your house and we detect it because of social media there's some sort of scanning or tracking between social accounts will ban your social media profile and attached to your
social media profile is actually your payment like we chat and now you can't pay and now you're banned oh well now your car is also attached because it's it's electric so there's a kill switch so if you drive 5 km outside of your house the surveillance vehicle would just turn it off so what happens when you're in this digital prison yeah that's what's going to take place for the people that are within the system so how do you build an alternative system you have to begin to understand that there's Freedom tools out there and that
there's periods to utilize them so the internet right now is just really powerful tool that is very cheap compared to other mediums I was with a buddy yesterday and he was inquiring about a billboard $117,000 per month for a billboard on one of these streets yeah how much money can I make when I spend $177,000 on short form content distribution how many Impressions could I get versus a billboard it's a technological difference it's a revolution things are changing so you need to take advantage when it's cheap and get off of the train when everybody jumps
on everybody now is jumping on the content that all this sort of stuff well it's getting oversaturated maybe there's maybe there's something else maybe you got to be playing into the future you're big on patterns um I look at the music industry and you see that content or music distribution is bigger than Music Creation itself do you think content distribution will be a bigger industry than the actual creation of it IND distribution is everything because they're The Gatekeepers they're the ones that decide what is and what isn't I'm famous by choice yeah if I wanted
to disappear today I could you think people can disappear absolutely 100% what was the deciding factor for you to appear it was easy the gap or the glitch of short form appeared which was what you didn't have to be a [ __ ] or bent to the YouTube algorithm you didn't have to do the thumbnails you didn't have to clickbait you could just force your way to the top so that's what I did you can break systems and algorithms by force you can reverse engineer them that's one way the Mr Beast way reverse engineer understand
the algorithm or you can break it and you can break it by sheer force so when my first year of content I do 2.9 billion views get 9 million followers that's by choice if I want to not have those followers I just turn off all my distribution machines and then I'm done and what I've come to realize is why am I doing that because it's cheap attention today is cheap in the future attention won't be as valuable online because you won't know what's real and what's fake how do we know what's going to be real
on X these 140 character [ __ ] units these tweets half of them are just [ __ ] posts how do you know that that's not AI generated no there's no way there's no okay sound bro elon's [ __ ] putting rockets on MAR you can't you don't you don't think he can do make some Bots that create some sort I can guarantee you right now we can probably talk about the same [ __ ] topics because we probably see the same [ __ ] on social media you don't think that's engineer it's called news
feed for a [ __ ] reason it's feed they're feeding you the news it's another way it's another version of what we used to have the channels right the refresh it's the same thing as this clicking the remote you think it's Freedom of Choice it's not bro it's fake it's an illusion what happens when a i becomes so Advanced that that thing literally becomes so blended with reality that you can't tell the difference today you can look at in your you can look at the comments and you look at that really well-written comment you're like
that's some that's some AI [ __ ] that's an AI comment that doesn't make any sense like it's better than my tweet so I look at it I'm like okay that's not real it's not integrated it's not assimilated it doesn't have like cuss words it doesn't have like typos it's perfect I want to ask you this so recently kamla entered the race um and it seemed as though she appeared on a lot of people's Tik Tok feeds and there were a lot of positive comments with tons of likes toward her uh from what you know
about content distribution and kind of coming out of nowhere what do you think they did to engineer that Farms just look at uh there's a project called project Judas out of Israel it's this project that created fake profiles I think it's about 30,000 of them and they were all perfectly interl profiles connected with Facebook Twitter YouTube Gmail all like connected everything like connected maybe through a VPS or something and they controlled Mass accounts yeah but really well done like somebody sat down and said hey today I'm going to make myself a profile and they went
through the entire process and it was like their own but 30,000 of these and you can literally watch in the tapes them say yeah we literally win elections we sway elections you can sway votes and that's why you see some of these guys that have mastered distribution get clamped down on maybe thrown in jail because they've cracked the way to communicate with the public which was what the gate between the talent and the audience today the talent or the individual doesn't need the distribution because we have the technology but what are they trying to do
now clamp down on on the technology in the near future when AI is Advanced enough they'll be able to clamp down on all distribution videos of some that they don't want today they're pretty decent at it in 3 four 5 years they will be excellent at it it'll be trained and developed so we only have a period of time until we can see what we want to see before we are only seeing what we're forced to see but we think is what we want I don't even think this is a New Concept I think this
has been done for a long time it's just no one has spoken about it like you look at Tik Tok um and they came out publicly and said that they chose 10 influencers to blow up on the platform you know to kind of have those core uh influencers that people looked up to and then YouTube claimed to do the same thing um one of my good friends is actually one of those 10 people and uh you look at Charlie demilio right how many fan pages does Charlie demilio have how many of those are real versus
the thing you're speaking about it's like she's tens of thousands it's like are there that many kids that are able to do these edits or do you think it's engineered in the same way I think it's both yeah I think you can have a a such a big fan base that so it works like in symbiosis it's like parasitic in in a three three unit part you have the platform the community and the content creator they're all parasitically symbiotically taking from each other but also giving the platform is the place where what the relationship exists
so they take a cut yeah the customer takes a cut in the sense of they give you time attention and money you take a cut because you're running a business but simultaneously you're getting something you're getting money they're getting the customers getting attention pleasure a product the platform is getting what user retention so everybody's getting something everybody's taking something it's a free market and that's what most of these platforms are we think that Amazon is a website that sells products no no no my friend it's a digital free market yeah that the best guy wins
Instagram it's a free market oh no it's not a free market there's rules yeah because it's owned the platform so you need to understand how to bypass it how to beat it there's rules to everything like there is in the real world it's the same thing digitally because it's a manifestation of what's taking place physically so when I begin to see kind of this this short form thing explode I tap into back to your question hey how do you appear I'm like hey you know what it's Buy Low sell High whenever content becomes something that
I no longer want to do then I'll just stop doing it and right now it's just really good because it works towards my funnel of my vision of what I'm trying to build which is I want to invest into entrepreneurs I want to build entrepreneur club that I'm building because I see like we talked about before the system of Education the way that people are currently learning yeah is based off of old models of civilization it's not whether it's right or wrong it's is it the best yeah and that's what people need to be thinking
when you talk about University when you talk about high school when you talk about Middle School people get defensive bro why are you defensive like it's not it's it's it's it's not your mom it's not your dad like relax this University isn't your end all Beall it's not it's not your family crest relax is it the best thing is it the best option today there's other Alternatives so what are the Alternatives that you're trying to understand if I go to university half of the courses are outdated half of the people that are teaching are broke
half of the people that are probably teaching haven't even spent time utilizing artificial intelligence or utilizing automation tools that are going to become the obvious tools of the future so what do you do if you want to be winning into in the future and if you want to be connected to the best people in the future you have to be building in the future so what am I going to do I'm going to educate people regarding the best practices the best business models the best ideas the best belief systems the best learnings and teachings that
are going to be practical and useful in the future yeah machine learning artificial intelligence public Rel public relations human connection psychology the intrinsic sciences that we were told over the last 100 years were soft and not necessary that we needed to focus on hard work and clocking in at 9: and leaving at 5: the machines are going to do that yeah we're not going to do that anymore we were under the prian school system Henry Ford needed people to labor so that the car could be produced today go to a Tesla Factory there's only Engineers
coming up with optimizations to get the car out as soon as possible so the focus is where on the machine once the machine operates it can do its thing people can kind of go and relax that's why we see a lot of these super Geniuses now thinking about Universal basic income we have Sam Altman talk about this idea of Ubi and being like what happens when half of half of society doesn't have jobs what happens when the the trash truck and you just position the the specific trash can in a proper location and it's automated
it comes and picks up the trash and you don't need a trash man what happens oh well that's that's so far-fetched but it can happen in 25 years how old are you right now 23 okay so by the by the time your kid is our age that'll be the reality so it's not like we're talking about some foreign concept because technolog is advancing so quickly it's no longer 1912 that technology slowly kind of increases we have Mo's law technology increases at Double the speed at half the cost every two years that's what's taking place everything's
increasing bro if I told you a decade ago when you were playing PS2 Black Ops with some pixelated big fat television in your attic hanging out with your boys on some corded joystick that in a couple years you'd be able to be on a phone tapping talking to somebody in real time uploading a [ __ ] 10 gigabyte video to the internet while simultaneously asking this all knowing being about anything you want to ask yeah you'd be like no that's what we're are right now where we're going to be in 20 years and I'm building
and trying to position myself into the future so that's kind of what I'm doing building an educ edating people into what's going to be the future we talk about crypto the decentralization and the technological revolution of money the technological revolution of Education the technological revolution of self-development I think that's going to be something that people are going to begin to realize is super important because what the [ __ ] are you going to do with your time if you are not leveling up it's becoming popular we see biohacking self-development becoming metas we see people realizing
that they don't need to have a full Enterprise in order to make money imagine I was I was talking with somebody yesterday you you had to be a person of massive status 50 100 years ago to make $10 million imagine what would so much effort to make $1 million today a YouTuber can make $10 million true they don't need a massive Enterprise so the value on the internet the effort versus the reward is still so asymmetrical that even a beginner can make money so if I'm seeing this opportunity I'm just like shouting from the mountains
yo guys check this out it's the Gold Rush n 1848 rolls around this guy goes to the American river and says yo there's gold and he's walking through San Francisco with his pockets full of gold and people are like what the [ __ ] is going on then they go they check it like there's a gold rush couple weeks later from the East Coast 300,000 migrants move all the way west in the hopes of finding gold 300,000 people yeah treacherous terrains dangerous animals bad situations all with the hopes of finding gold was it a lawyer
that went absolutely was it just the minors or people that worked with no it was all sorts of people doctors children School teachers they a lot of people just went to find opportunity did everybody make money from mining the gold no but there was a 200-year industry that was built the US Empire was built off of the gold that was found bro it was incredible but other people also got rich so the internet is this new Gold Rush opportunity that's like Buy Low sell High yeah there's risk but there's also massive reward we also need
understand because history repeats itself that there's Al also other things that are taking place so when you have all this wealth that's created opportunities created symmetrically so there's these two gentlemen that are taking dry goods from the east coast to the West Coast in their carriage and they're listening to the miners complaining how they're making all this gold but they don't know where to store it yeah one of them was Mr Wells the other one is Mr Fargo today there's a bank with $10 trillion of assets under management what did they start doing creating a
bank holding people's what gold did they got Rich mining gold no they got rich in the process building something of value to the opportunity that's at hand if there was a 10 out of 10 editor today 10 out of 10 editor I would pay them six grand a month 10 grand a month but they don't show up you would if he was Stellar you would why wouldn't you but where are they so Talent today is what people need to develop self-development because the opportunity is so vast because it's borderless another guy sitting in one of
these dry markets selling these Goods 1848 and he he's listening listening key observing understanding pattern recognition thinking thinking he's listening he's listening to the minor complain that their knees hurt that their pockets are ripping they can't hold their tools so he sets out to build you know better resistance pants he creates denim his name is Levi Strauss did to get rich off of mining the gold no he got rich off of offering solutions to the ecosystem or the opportunity of the Gold Rush at hand today it's happening on the internet if you can provide value
the marketplace will reward you massively and that's what I'm trying to explain to people this internet thing it's a 200e industry bro it's just getting started it's year 20 bro machine learning's been going on since 1950 retail is just getting the Winds of it this thing's already been running yeah just look at Skynet and China look it up it's been crazy so what I'm explaining is we need to be thinking in the future shit's moving really quickly people are talking about politics who gives a [ __ ] bro Trump won't be around in 15 years
the policies that he establishes this thing that yeah but the market will pump okay yeah my my mem coin bag's going to rip is that the only reason you pay attention to politics because I mean it's tied to the markets brother they're all in bed together it's all a showell yeah it's not real it's a scam all of it left side right side of the same [ __ ] coin left wing right wing of the same [ __ ] bird it's [ __ ] yeah there's a story about Mr Jones and Mr Jones is having
trouble in his Plantation because the slaves are acting up they're not performing Mr Jones is having an issue in his Plantation because he's beating his slaves but he's not getting the ROI that he wanted so Mr Jones Goes and asks his buddies his fellow plantation owners what's the solution to get more out of my slaves and he says you need to go and get a hold of Mr Smith Mr Smith will fix your Plantation so Mr Jones goes and inquires with Mr Smith and Mr Smith says don't worry tomorrow at first hour just call all
the slaves and I will personally talk to them just tell them that I am in charge and just leave it to me the next morning rolls around Mr Jones calls all the slaves they stand in front of the house Plantation Plantation that's beautiful white house and it says ladies and gentlemen I want to introduce to you Mr Smith from here on out Mr Smith will be in charge of the plantation anything he says goes he is here to make sure that everybody's happy and has a good time Mr Smith stands up walks forward and says
from here on out you are free men you can do as you please you can go wherever you want you can eat whatever you want but understand one thing as soon as you leave this Plantation things out there will be dangerous there will be terrorists there will be plagues maybe some other slave master will pick you up and toss you into their slave system but you are free to go or well you can be part of this democracy that we're about to create and we can all work together and own the plantation under this new
flag that I created known as the Jones Plantation flag and we will salute this flag together every day and together we will build the plantation and everybody cheers yes yes and we will see you guys tomorrow at the same time you came in today when you were slaves next morning rolls around 8: a.m. they're happy rolling around we're ready to work by 2: p.m. one of the slaves is laying down under the tree and Mr Smith rolls around and says why are you under the tree don't you see all your fellow men working don't you
see all your fellow men vaccinated don't you care about everybody else to the whipping post you go I we will make an example out of you he talks to a couple of the other slaves and says what do you guys think about this behavior isn't he lazy he's not contributing towards the benefit and the good of everybody here is the whip take care of him one slave whips the other slave and everybody cheers the moral of the story is that we believe we're free up until we break free from the illusion the next day rolls
around and people witnessed that that slave was hurt and badly injured and they begin to question Mr Smith's tactics so Mr Smith says you know what call everybody together once again we're going to have a vote I'm going to I'm going to stand back this time again and I'm going to let you guys pick once again if you want to work for Mr Jones or for his cousin Mr Richards you can pick today by vote whether you want Mr Richards to run the plantation or whether you want Mr Jones to run the plantation and every
90 days we will cast a vote and we will choose whether we want Mr Richards or Mr Jones to run the plantation and they're we're gonna vote for this guy everything's going to change 90 days goes by nothing changes let's vote for the other guy nothing changes and then one day one of the slaves revolts nothing is changing everything's the same Mr Smith Mr Jones and Mr Richards together stand up and say why are you going against the system why are you going against the benefit of the plantation we all own the Jones Plantation together
beat him again silence him and we see the same thing today in society we're told that we are part of this that we own the system that we're free until you're not you can have your money Frozen tomorrow you can have your social accounts deleted tomorrow you can have your assets seized tomorrow if you're outside of the system if you're playing outside of the rules and when it comes to this Freedom concept you need to understand that you have to get rich you have to get highly connected you have to get extremely welldeveloped in order
to win the game this is this entire thing's a game and if you see it as a game you don't take it seriously you play it you play it to win you don't play to be mediocre you play to win so everything you're doing every attribute every moment you're operating is to become a better person and from that benefits come people want to make a million dollars instead of becoming an excellent person become an excellent person and money will come yeah and that's what I'm trying to explain to people that in this process of Freedom
this illusion this election thing that we're talking about it's two [ __ ] wings of the same bird so I don't pay attention to it I'm not falling for the traps of the illusion I'm living in the future who's going to be running the world in 20 years who do you think the same people AI systems bro one of the co-founders of open AI in an interview he said AI has the ability to create create stable dictatorships in perpetuity so imagine a Hitler dictatorship with AI and perpetuity where nothing gets missed and that's the power
of AI data collection compartmentalization and the ability to bring up a result in real time shuffling through all the noise and the data of billions of people and bringing it to you in your face that's the power of AI that's how you're going to control Society so you can either operate under the premise of what every MPC does which is be bound to the rules of the Jones Plantation or you can just say I'm going to be a free man and I'm going to figure it out and then you realize you leave the plantation and
you're free and it's actually great and you don't allow fear of other people's decisions of other people's understanding of the system to dictate how you operate so when you operate in a different dimension and you think things differently and you operate and you understand pattern recognition you don't play in the present you play in the future and money won't be super relevant in the future uh influence how we have it today content wise I don't think will be as relevant in the future communities will be relevant in-person connections skills in the real world these things
will matter and that's kind of what I'm building and talking about you talk a lot about pattern recognition um and you've reference in the past that you looked to China um you had some Early Access to Tik Tok shop what they were building there what other Trends do you notice or narratives you could say in China that are going to be in our near future so everything in China rolls out two to three years maybe four years before it rolls out in the West for most part A lot of these social apps the next big
thing that I believe is going to be westernized or a concept that's coming from China is this idea of a super app if you look at WeChat it's the everything app yeah you get cars social media payments rental agreements contracts everything is happening on that platform your social credit score is also on that platform so if you don't have a good credit score with the government you can't utilize certain services like private or public transport you can't use certain things like higher level education you can't access medicine why because well you're not good part of
society when did that roll out in China couple years yeah it's been it's incremental roll outs and now they've already rolled out cbdcs right Central Bank digital currency so how do you roll out a central bank digital currency well you have to force it who do you force it upon first your pawns so instead of paying people in youu on now you're just going to pay them in digital youu on they don't have a choice yeah what are they going to do say no you have already give them just download download this app introduce cbdc
instantly right so automatically just introduce a virus through the people that are dependent on you and I understand it like if you don't have money and this system is telling you hey we'll give you money provide for you you'll be like like okay sounds good I'll do it so everything that's rolling out in the in China is rolling out as well in the west and we see it right now with Elon creating an alternative system with X is it benevolent or are we just getting played right so when you begin to look at X you
begin to connect that with neuralink you begin to connect that with starlink you begin to connect that with Tesla you begin to connect that with groon and you begin to put it all together you're like wow this is an alternative system that is privatized and it's the perfect techn feudalistic State whereby you lose all of your rights because you only have rights as a nation you have your rights as a citizen but you don't have rights on the platform so if everything becomes digitalized and that platform becomes to end all be all that platform becomes
what the distribution gatekeeper to what your life so you can't have that today that's elon's attempt whether he accomplishes it or not today it's the whole Freedom like movement good for now but in the future we're going to have a super app and I would probably say the next three years it'll come people are already using Apple pay so they're already integrated with that people are already doing face ID all these techn Technologies are already existing and people are comfortable with they just haven't been put into one kind of distribution funnel is is Twitter worth
$40 billion to somebody it is yeah yeah $40 billion of influence we're talking about cpms everything needs to be boiled down to your CPM so if you tell somebody hey you know what give me a billion dollars you won't make your money back on Twitter but I'll give you x amount of Impressions over the next decade yeah okay you're just buying CPM you're just buying views that's a great investment so now you own the distribution channel so when you look at all these investment FS coming together you're like oh okay interest now they're trying to
privatize the way that we communicate it's as if they interfered with our speech right here and they kind of like limited it or they kind of cut the wire between a telegram message between you and I they want to chop it up we saw it with pav durov right he went to France got locked up why because he has a tool that allows people to communicate without any [ __ ] back doors that's not allowed why well because we're the system and we say so don't question do you think telegram will be compromised I think
any John McAfee don't ask Luke Belmar right John McAfee expert in technology expert in cyber security says that anything that's on the IOS app store is compromised you can't assume that your iPhone isn't tracking your key logs you can't assume that Siri isn't learning from your app that this new iPhone 16 that's going to be integrated with chat GPT isn't literally sucking your information dry so it's not even at the application Level we're talking about the hardware level it's compromised at the hardware level you know apple is literally a government agency it's you could call
it it's bigger than the [ __ ] Pentagon this thing is the Pentagon yeah it's the C it's it's it's another CIA it's another FBI basically so I bought a I bought an air tag today and I was like dude this shit's 20 bucks yeah this is just this is a tracking device dude like if I have this on me Apple knows wherever I am all the time even if I turn off the tracking on my phone I'm still weirded out about it because I set up the map locations and it gives me recommended locations
where I am currently I'm like that's weird so everything's kind of really [ __ ] up now man what are your thoughts how are you seeing the the current future what are you uh what are you kind of thinking because you know what's interesting about your the former content that you used to do you kind of dived into people's brains and you kind of like spent time listening to a lot of stories so you probably have seen a lot of Psychopathic Tendencies and people kind of observing certain patterns and behaviors that you might see in
in leaders and stuff like that talking with people of uh similar status or monetary success to you A big question I've been trying to answer through these interviews is are humans good or evil and then do they think that they're doing good or do they think they're doing evil right um and I've kind of come to the conclusion that everyone thinks that they're doing the right thing um and I I I think I don't know CIA FBI other people in control think that they're doing it for the overall good I don't think that they're believe
the things they're doing are evil I think it's they think it's for the greater good so I so for the greater good yeah of the Jones Plantation exactly exactly so it's not whether it's good or bad it's the greater good so morality today is defined by the system but the system is polarizing let's say we have 100 people in kind of like a loading metric on the left side you're going to have let's say 20% Ultra radical to the left on the far right you're going to have 20% Ultra radical to the far right and
then you're going to have the 60% apathy apathetic they will just go towards wherever the pendulum swings yeah do they care do they know any better do they know no they don't think they just do they just react they watch the television they do what the television says they go to work they're productive little slaves what matters is which pendulum swing is in control didn't you [ __ ] see over the last couple years of pendulum swing from left wing to right wing wasn't it obvious wasn't it so clear how how everything shifted culturally so
very clear start in 2021 the 60% that are apathetic just kind of swung with the pend yeah so it's not whether people are good or bad it's what is the current good that Society has accepted and if you go against that you end up stoned jailed and sometimes even crucified because you go against the system and when you go against the system the system doesn't like it the system wants to kill the virus the system wants to the anti virus wants to destroy the glitch you don't want glitches in the system right you don't want
the glitch that has its own disruptive patterns that breaks the the code the system that breaks the rules of how things are supposed to work so it's not whether people are good or bad but what's interesting is whether people blame others or not because they were just doing the greater good you're still ultimately responsible if you got the poison in your arm that was your choice you just fell for the pendulum swing on that Direction and people are going to fall for the pendulum swing on the other direction there's going to be a ton of
garbage on the other side as well why because the assumption is that it's to competing sides as opposed to they're actually working together if they were intelligent which they are they would realize you just control both sides instead of controlling one just control both and how do I know this works and how do I know that these people are controlling both sides one is because I understand how easy it is to do these things when I was doing e-commerce what we would would do is this is pretty funny we would get our Facebook ads yeah
we would run our ads and then we would manage the comment section so in the comment section we would treat it like a Reddit form so we would kind of organically Farm our ads so that meta would look at and look at the ad and be like hey this individual is getting really good engagement on this ad it must be very popular people must like it let's give it a cheaper CPM and let's boost it but it's all in engineered were they arguing in the comment section they were arguing in the comment section but what
we did is the top comment that we pinned with the most likes in the most comments artificially running was hey guys I found a cheaper listing because then people are like aha gotcha they feel like they're smarter so they go on Google they type the name and then you have Google shopping and you have listing 1 2 3 4 five most people they would only have their Google shopping listing or maybe not even that owned all five stores yeah with five different domains with five different branding with five different prices and people went to the
fifth one that was the cheapest that I owned aha got you illusion of choice illusion of choice so you control the right you control the left and you control the narrative if you're printing billions of dollars brother the banks are printing billions of dollars out of thin air it's an illusion people are working for money people are working for for money you need to be working to develop a business to develop cash flow to develop yourself to solve problems don't work for money money will come money will come once you have money solved you w
you focus on leveling up but people don't make money because they're not the type of person that attracts money the the reason the guy at Chick-fil-A or McDonald makes eight bucks or 10 bucks an hour is because they're replaceable the person that's not replaceable that has developed is going to make a lot more money what are your thoughts with regards to the system how do you see kind of this whole politics thing yourself I know you're still on the young side so maybe you I I'm not sure how much you were around eight years ago
with the whole Trump [ __ ] getting started you probably saw it a little bit on social media but what's your feeling now with this this upcoming one cuz Trump's older bro Trump's older bro 8 years of just getting slammed by the media that's that does a lot bro yeah I mean I guess my macro opinion is just uh Naval rvi K put it really good recently on X uh he said the tax of politics is genius because it distracts productive people from thinking that they have to pay attention to politics you know I'm kind
of in the same camp as you that I don't want to say apathetic but outside of it um but as far as results go um I think has a strange Advantage now after watching the debate I didn't watch it yeah I I I watched it and the biggest thing I noticed was there was so much novelty to hearing her speak because it's like we haven't heard anything from her for the past few years but it's like everyone knows Trump's narrative he's been running the same scripts over and over again um and I don't know the
debate moderators were fairly biased According to some people yeah the system yeah but then once again it's like it's it's understanding whoever wins how much actually changes what if they just whoever getss put in office they just don't brief them yeah is Trump going to manage 80 departments no it's impossible so the cabal isn't the presidency the cabal is the people that are irreplaceable at the Federal Reserve level yeah at the agency level who is name name besides Gary Gensler another four people in the SEC fair you can't when you say this cabal I mean
you've had a lot of experience with highly successful individuals have you not noticed that they all have such high Egos and are so certain about purporting their own narrative like how would it be possible that a group of individuals is so uh symbiotic when the purpose is the Jones Plantation and not individuals there are groups that operate at a unit level for the good of the unit that's how countries are formed that's how Rel religions are formed that's how Cults are formed that's how companies are formed when everybody unites towards a common Vision every narrative
that you see today is the cumulative of a lot of people adopting that belief system so it's the same way with everything else and that would be kind of my perspective you have to understand that that would be my answer quite simple do you think they share their Alpha with each other they there are groups groups like banks that benefit in everybody colluding there's benefits in every intelligence agency sharing Intel there's benefits in every company having a black rock board member on it yeah so I do think at a certain level whether it's nation state
or countries manipulating other countries through Investments through look very let me give you let me give you an example because I've been thinking about this go to China right now have you have you heard about the concept of nation building no so this concept of nation building is it's what's taking place right now in the Ukraine it's what took place in Panama it's what took place in Argentina it's what took place uh in the Middle East which is a disaster happens or a terrorist attack happens or something like Ukraine happens and then Private Industry comes
in and loans Money to the government and then privatizes the nation right so they'll they'll say hey we'll give you a loan but if you don't pay back the loan we own your water supply we own your parking meters we own uh your electrical grids whatever whatever they sign the terms done there a book called the um confessions of an economic Hitman if I'm not mistaken and it's this guy that basically explains how we would go to different countries and offer deals and as as a bank offer deals and funding to governments and if they
wouldn't take it well they would just get rid of them and they would put somebody who would actually take the deal and so once again these cabal these cabalistic systems they're designed to do one thing which is what leech and what they do is they Leech from productivity it's very much like Insider stock trading yeah where everybody kind of determines when they're going to dump and when they're going to buy collectively that's why you see Nvidia dump 10% in a day that's managed that's controlled that's a lot of people dumping collectively together at the same
time on retail so yes there's coordinated efforts there is premium examples of situations in in which mafia and gangsters infiltrate governments take up government agency positions to then just legally execute their competition so that they can actually take over the streets so what they do is they weaponize the police so people are getting extremely intelligent right now and I think that it's a mix if you look at gangs if you look at governments they're very intertwined if you look at a lot of governments in Asia a lot of the representatives there actually have ties to
The Gangs so they're fighting the crime but they're criminals they're supposed to be against other countries like China or Russia but then they're actually doing business with each other still they're supposed to say hey you know what this this this politician is my enemy but then you see them dining together yeah so they tell you one thing they do the other I think there are egos but I also think that people are intelligent enough to understand that there's more than enough for a lot of people and yes I believe there's factions and I believe there's
political swings and power struggles but I also think that there's a lot of agreements because if not things wouldn't be so stable and working yeah H I want to take it back to your backstory a little bit um you moved from Argentina to the us when you were 16 with $200 in your pocket what' you do with those $200 I went to Walmart and I bought swimming trunks tank top and then somebody made fun of me because it had the the little Q Walmart logo you bought those at Walmart like bro I thought thought this
was pretty good yeah I just went to Walmart shopping and then uh yeah I had free rent so I was able to stay with some people and then I started working so I got room and board included in my job and that's pretty much what I did I went to Walmart got some some Essentials what was the uh differentiating moment for you cuz you worked uh several odd jobs like you were janitor pressure washing basketball basketball courts a lot of restaurant jobs cleaning toilets Wings flipped Wings Buffalo Wild Wings shout out while doing this is
really good and uh yeah ton of restaurant jobs those restaurants you waited uh Jeff Bezos was it waiting people like that that kind of you out of this so no no so it's very simple everything you do in life you're either going to decide to be complacent the same or you're going to find ways to do things better I started waiting tables in shitty [ __ ] taco restaurants yeah and I was like I would go and hang out with other people or let's say it was a a group of restaurants owned by uh the
same VC group or Investment Group and they own 19 in the city with different brand names but you would often maybe go to let's say a different restaurant owned by the same group and you would see that the servers there are making more money that the bills are higher so you're like hey maybe I go work at this restaurant and you're like hey maybe I optimize and I start figuring out if I'm getting 20% tip on a $100 check maybe I should go get $1,000 checks so then I was like hey let me go work
at high-end restaurants and then I realized that at high-end restaurants people were extremely nice and I was like well let me build relationships and there was a lot of entrepreneurs that came and it would be hey you know I'm trying to do entrepreneurship do you have some advice and then I start upselling them different foods and different drinks I was like this is how you increase the bill so it's very much optimizing the path of least resistance that I already had which was I could work on tips which I always wanted to work on my
production I never wanted to work on the hour because there was no incentive to do well at least on tips go to Europe right now you know why the service is so [ __ ] because people don't give a [ __ ] because they're not getting tipped so they don't care they you go you go to Mexico you go to the us some of the best customer service in the world why because culturally it's ingrained that you got to earn it but then you go to place like Asia or the Middle East no tip but
it's Pol it's incorporated into the culture that serving is is is like a benevolent or a high regarded thing so you don't need to give people money in order to do that but in Europe [ __ ] you bro in South America if you don't pay me [ __ ] you bro that's how they work but in the United States in Mexico you got to earn your tips so I was like I'm going to earn my tips and then 2016 rolls around I'm working at a high-end restaurant making $300 $400 a day and a fellow
server says hey I have a $155,000 stock portfolio $14,000 stock portfolio something like that and he talks to me about day trading and biotech stocks and and uh pink slip stocks and cheap stocks and penny stocks and he starts telling me about all these things and I start reading and a couple weeks go by and he tells me about Bitcoin $588 and I get interested I was like hey it's going to go up and I buy it and that's my introduction to the digital space and then from there eCommerce social media and it kind of
just explosion an entire new dimension why were you not comfortable because a lot of people don't shift jobs it seems like you always wanted more I'm shifting all the time because it's identifying potential if I know let's say today I lose everything I I I don't have the ability to recup my my business things like that I already know how to make money yeah so it's all about the development of skill once you develop your skill and you become better you're going to want to charge more you're going to want to develop better opportunities let's
say 5 years from now when your channel has a lot more subs Millions more hundreds of millions more views you're going to be able to charge for your services a lot more than you charge today because you have more experience more seasonality you're going to be better at refining your product your offer is going to be better so in that process I would say that a lot of people don't realize that as they grow and as they scale they should charge more they should get paid in proportion to the difficulty of the problems that they
solve so when you solve big problems you should get paid a lot so I want to solve problems of the future once again right I want to be focused on getting really good so I can solve problems of the future what are the problems of the future that AI won't be able to solve I want to solve those they're going to have a premium to it what are they I don't know all of them I'm trying to discover it but you see guys like Gary Brea making millions of dollars a month on Gene testing blood
work things that are readily available but he packages it he presents it in a personable way he simplifies the concept so that the average person can understand they don't have to [ __ ] go and listen to the doctor in a fluorescent light bulb uh lit room with no windows they can watch it from the beach listening to Gary bre on their phone they listen to him they understand what he's saying and he makes money in the process so the entire symbiosis of of how we've operated is changing and I think the Testament is very
obvious it used to be taboo when we were talking about making money online like eight years ago it was kind of like weird today there isn't just a thousand examples there's millions of examples dude Millions how many how many nface YouTube channels are making thousands a month how many nface Instagram channels you don't even have to be online you just have to [ __ ] put [ __ ] out there yeah and you're going to get money you're literally casting the net into an ocean full of fish and it's just like every time you make
money and make money and make money but it comes with the development of skill and people need to understand that when your skill level goes up your value goes up and you want to get paid in proportion to the value that you provide a lot of people either don't understand that they have to provide massive value or they think that they're going to deserve a lot of money for solving nothing so focus on solving high level problems or problems that are going to be worth a lot in the future how do you practically identify uh
how much value you're providing to the marketplace because I think a lot of people don't know what to charge uh when you go into businesses and advise them like how do you uh devise what kind of equity you take you know so so it's it's intrinsic it depends on the value that you provide if I go right now to what would be a great example if I go right now to jym shark and I say hey guys I'll build you a distribution campaign I could probably guarantee them $10 million in sales from distribution and maybe
2 billion views what is that worth right well there there's a specific CPM cost as as to how much the views are worth so I can mathematically calculate it based off of the CPM that we agree upon you're going to generate sales so what is my commissional revenue or what's my percentage of that of that sales because I can use affiliate tracking so that it's a symbiotic relationship when when you're talking about providing value people think about making money up front and when you're actually good at what you do first you build the product or
you build the service and then you build the business what is building the business building the relationship with the customer building the trust I would want you to be my customer for 30 years instead of getting a new customer every year which means what do I need to do I need to work on the product and I need to work on the service and the service needs to work so if the service works the customer is going to continue coming back so I don't need to focus on an offer that's crazy high I don't need
to focus on over pitching or closing the deal I need to focus on offering a really high quality service that is fair I've come to realize that most people are fair I don't think people are you said I think everybody's good I could take you to places in the world where you might change your mind on that but I think most people think that they're being fair that's more so what I mean yeah think they're doing the right they're like they cope it's like that coping of I'm good people have this this kind of in
inside of their ingrained in them so yeah man I've I've just witnessed that when when you provide so much value up front and people trust you then it's just so much easier to make money long term and once you have a little bit of money let's say $100,000 and you can pay for the next 18 months of rent and the 18 months of food that means you have an 18-month Gap to provide massive value and report to the marketplace and then after 18 months you can go back to making money we've we you know the
problem in our society we have attributed efficiency productivity and value to the amount of dollars that we output but what if there was other things that we could output that are not just dollars what if all that we do is not just output dollars what if what we output is attention what if what we output is creativity what if we output is advice so people are working and they're expecting just dollarss in return but if you build a relationship then people trust you and pay you because they know that long term you have what their
best interest in mind so when you go with a winning offer like hey I'll do this for extremely cheap or here's a CPM and you break it down and you don't try to finesse them it's really easy to get clients the second way to get clients is through what reviews other people saying hey this guy's really good how is somebody going to say You're really good by your product being good because if you refer let's say you're cameraman he's the best and I need a cameraman you see my Instagram story and you refer me his
service and I love the service I'm going to say thank you to you yeah so you're going to share the service remember we're talking about the symbiosis of the platform the individual it's the same thing right in the trilateral relationship is the same thing you get what you get good rapport with Luke but you gave him what a connection didn't cost you anything but now it's kind of like a favor but he fulfilled the favor so this is kind of how the symbiotic relationship works and I think that once you're Building Product and this can
happen at a at a digital level like Amazon where we everybody hey go go on Amazon go buy it on Amazon that you're referring their business man yeah that's a word of mouth referral or whether it's an agency service or whatever it may be Word of Mouth referral is incomparable to anything else that's how PayPal took off referring people to sign up to PayPal just give them 10 bucks everybody's like yo sign up to PayPal mom sign up Dad sign up took off guys we made 50 bucks yeah hey we hit our numbers so in
that relationship that symbiotic relationship I think business gets reframed from profit driven to longevity driven I don't want to focus on hitting next quarter's numbers that's not the objective because then you're thinking in quarters if I thought in quarters I could never build a cistin chapel if I thought in quarters I could never build the Great Wall of China if I thought in quarters I could never build New York City or Manhattan I can't think in quarters a lot of these things that are taking place they they thought in quarters and that's good for certain
things but if you want to not take a company public and build longterm I want long-term customers I want long-term vendors makes life so much easier are you big on under promising and overd delivering absolutely I I hate telling when I launched Capital Club uh the digital platform last year and we did almost eight figures in the first launch with no PID traffic I didn't tell people what they were getting yeah it was a black page with a checkout and it did almost $10 million and people paid without knowing and what did they get well
they enter this digital experience where you have this full built out entrepreneur Academy so people are learning Amazon FBA Google ads e-commerce Drop Shipping stock market trading investing from the best in the world like oh wow this is surprising then they go to the marketplace next tab like what is this and they like oh wait I get 50% off my Shopify discount all these services that I need for my business I get a discount on oh okay wow so now I'm actually making money on what I paid Luke wow my expectations have been super OV
exceeded why cuz there was no expectations in the first place cuz nothing was promised then they head over to the network oh Lucas hosting an event in Singapore for all the capital club members dude I'm flying to Singapore Buy Low sell High everything in life is Buy Low so high give people what they want charge them a little bit for it and give them so much more than they could ask for and they'll continue to come back yeah the reason I'm guessing you've had such little churn with Capital Club no turn rate no turn rate
no chargebacks I have a $15,000 high-end kind of club for for elite entrepreneur 7 to9 figures everybody signs up every single year again have a 90% retention rate why because for example Jordan Welch and leor from autod DS they met at Capital Club how did Jordan Welch close his multi-million dollar exit for his business because he went to Capital Club and he met his buyer and they formed a relationship the bond was formed there that's a lot of value that's what I want they paid me they got together they made their money's worth in multiples
now they'll come back why why because it's worth it The Testament is proven there next time hey guys get me in the deal you know let me cut let me cut you a check too and that's how you begin to share and you build that symbiotic relationship where it's not competing egos you have a higher purpose which is the decentralized entrepreneur Network which is what Capital Club is supposed to be it's not supposed to be this business I'm I might be turning it into a nonprofit or something along that range we can actually be more
democratized so I've been thinking about a couple verticals there what unique or unusual businesses are people building in Capital Club that like not a lot of people know about that make a lot of money cuz I heard you talk about GTA 6 building like million dollar businesses on that yeah and and and I got grilled by some people when I was talking about Grand Theft Auto 6 but it makes a lot of sense if you begin to read every top comment on every [ __ ] re on any post on Instagram da da da da
before Grand Theft Auto 6 da da D before Grand Theft Auto 6 every post what is that that's the cumulative of 10 years of good rapport reputation and a really good [ __ ] product years of attention that is going to be instantly dumped into the next game there's going to be a lot of bilateral opportunities that are going to be emitted from that digital Gold Rush opportunity just like from 1848 where there was mass attention there's Mass opportunity you don't think people are going to sell skins or resell top profiles or have a website
that has all the leaks well you have all the leaks you just run an ad banner and you're making ad Revenue yeah they're making money off of the attention that Rockstar and whatever the entire gaming ecosystem has produced they're leeching from it by also providing value something that's symbiotic in the ecosystem so I talk about Grand Theft Auto 6 because it's going to be an attention driver crypto right now super hot everybody's talking about crypto why it's the cycle it's the bull run the attention is there you can make millions of dollars if you have
no money you can go moderate for some discords make 500 bucks you can make a full-time income online if you actually wanted to in the next 30 days is it a is it a job yeah but it's better than actually going and flipping some [ __ ] fries tell you that or putting on a uniform when you can work from home oh well I can't do it okay well that's fine that's fine like no do whatever you want but I'm gonna take advantage of the Gold Rush yeah what are some odd or crazy things that
I'm seeing I was talking with Kenzo yesterday from that that uh did my Amazon FBA course inside of Capital Club and he's done over $80 million in revenue and he's 22 I think right now wow and he we were sitting down yesterday and he was sharing with me me how he thinks about Amazon and it for the first time it kind of hit me I was like okay like this makes sense he said imagine you basically just run a digital grocery store whereby Amazon gives you access to kind of like the strip mall Amazon's the
strip mall and then every listing is its own kind of shop front he said people are creating Brands he's like I'm just selling coffee and toothpaste and everything is margin driven so he's like there's foot traffic coming down the this like Mall strip every single day this Digital Mall strip I just got to set up shop and make sure that my margins are good and just let it run and he's like I was like okay yeah that makes sense so he's like I've just digitalized what already was taking place in the physical world so people
were buying coffee at Walmart now I'm just going to create a Walmart listing and be a third party vendor on Walmart and people are going to buy my same coffee but I'm just going to make a a margin on it I was like wow that's interesting this guy just took a grocery store concept and put it on Amazon but that already existed yeah but the fact that he doesn't own the products the fact that he doesn't own the platform he just did the listing and got a really good margin on his supply chain and I
was like oh wow that's really cool 18% margins on $50 million is a lot of [ __ ] money so I was like wow that's an interesting model another interesting model is this content distribution model you know you're you're seeing a lot of people making money on content if you guys want to come work for me you know where to find me at Luke bmar I'm hiring pay the best and you see Creator programs like Tik Tok uh you see Creator programs like Snapchat you see Creator programs like YouTube that pay people to make content
I think as more content rolls out on the internet that is artificial I think the ad revenue is going to go down and I think the value is going to go down of how much you can extract from the content that you're creating so I think it's a place right now where it can be really maximized and milked especially in The Entrepreneur Space if you're an entrepreneur and you create content the cpms are probably crazy do you have ad Revenue turned on yeah your cpms are probably some some nice ones decent yeah uh I've seen
crazy cpms and people making a lot of money sees dude I've seen crazy stuff like 50 60 100 bucks on some of these business finance Niche and one video that goes viral let say gets a million views can make you a lot of money how much effort and time was put into that versus how much was extracted and that's the asymmetrical bet I find it really interesting what are your thoughts on some business opportunities or what are you what are you seeing as some business models that might be dope um I think to go off
one you just said I think not only just relying on the ad Revenue but uh attaching it to some type of software company is really interesting uh some monthly recurring Revenue because YouTube the key difference between YouTube and Tik Tok and Instagram for me is I think the shelf life of a Tik Tok video is three months before they kind of push it out of the algorithm um and YouTube it's like years you know so if you can make definitive content that'll be good for years and you have a monthly subscription uh service then you
can build some real Enterprise Value with a faceless Channel I have a friend doing that with a certain Niche that I won't say but he attached it to a software company and the cpms are great but he's also building interprise value by building that I think an opportunity I'm curious of your opinions on this uh Alex Heros school has gotten extremely extremely popular um and it's kind of an alternative to people who don't have the resources is to build their own structures like you have for uh online communities but I think optimizing School communities um
like an agency model of really refining them making sure people don't have high churn uh ensuring that the right value is being put in those communities as well as uh helping those influencers with their content distribution and content creation I think that's a big opportunity I've seen fortnite Maps too have you seen this yes the fortnite maps is crazy bro I my my my buddy Arab uh he got a fortnite CH or fortnite map role started making like thousands of dollars already it's like absolutely incredible but back to your other what was the other one
that you were talking about before you men School optimization so school so my brother Nate launched a school Community called anime shreds really he launched on school and within one day became the top community on school did over $100,000 in Mr in the first week and I pushed that through uh through telegram so we won the school games super easy to do we just blew everybody out of the water we're just kind of testing playing around with it and yeah I have a really big email list 600,000 people I haven't shared Nate's Community with them
just yet but he charges he did an interesting price Model we kind of devised this situation whereby we would rank people's subscriptions so we launched uh within the first hour the first hour the price to join the community was a dollar it was sunset subscription yeah $1 we instantly changed the subscription after 1 hour to $11 I blasted to my all my like communities that the price was going to go up in 24 hours 5,000 people sign up at $11 what's the math on that 50 Grand 55 grand Mr 24 hours rolls around I bump
the price up to 22 bucks another $40,000 Mr comes So within three days I'm already at $90,000 monthly recurring Revenue that's a million dollar business light work and then the third day I swap it to 33 bucks and that's where the current price is at and right now we're sitting at about like 6,000 people paying anywhere from 11 to 33 bucks I think the business does like 80k 50 40 40 to 80k depending on the month just running a community that teaches people how to biohack teaches people how to develop their physique and their Fitness
and I think there's a lot of value to that why did you launch on school as opposed to building in-house if you already have those I was just testing it I was testing the platform and just having access to Alex and and Sam that makes sense uh it's a good connection and and it's a good platform I think I think I support it under the premise that it's going to become a valuable tool to the ecosystem in general right so if I'm propagating this message of hey guys there's a better alternative way in order for
you to no longer live under the prian school system of working in the factory I encouraged the tools that allow people to get to that and if that's one of the tools so be it I mean I don't have any vested interest on the success of school but I think it's good for the vested interest of the success of people that don't have $5 million to build a Capital Club platform but they have 50 bucks they have a hundred bucks for a subscription it might be very valuable to them so and and once again we're
talking about communities right we were talking about what was valuable if I have a premium paid Community I know the people in there are real yeah so that has a value to it that's so true and that that's that's a vetting process right and it goes from a small level of let's say a dollar or 99 bucks or 11 bucks the same concept goes all the way to $100,000 memberships or fees that cost a million dollars to enter be part of these things like a Bugatti experience you need to own a Bugatti that's a multi-million
dollar entry fee to what a group of people so you have an entry fee in order to get access to a certain cultural group and now we realize that you have to kind of get paid access to these rooms because that's where the premium information is that's where you filter out all the nonsense and you begin to find the community that resonates with your Mission Vision value and you start building in accordance to that so that's why Capital club members can symbiotically come together or biohacking communities symbiotically come together because they share interest so they
just come together naturally and you just kind of harvest it like a garden my job as an entrepreneur is to be the gardener just making sure that these guys are making money making money here kind of mixing pot over here deal flow insert some crypto deals for them to make money insert some private Equity build out an academy so that they're well off do some free events for them to get together and just create the symbiotic relationship where everybody's winning I actually didn't know that you had a higher paid group um have you ever done
any one-on-one mentorship for people yeah actually I used to do one-on ones but I only did about six months because then I got busy and my last one on one was Thanksgiving of I believe 2021 a guy by the name of Anthony eclipse and he was a firefighter at the time he was about to go back to college he was doing Drop shipping Ecom for a few years but he couldn't crack it we hop on a phone call one hour I decipher hey his product page is not good his margins are not proper he could
have a better pricing structure better tiers better offer uh add some post-p purchase flows so that he can increase his order value have some email marketing attached to the back I gave him my Facebook ad strategy in that month he made 87 Grand wow but then once again it's I have the the ability to invest to certain people and now he's crushing he's done millions of dollars in Ecom has a massive community and he's one of my experts inside of Capital Club so my mentorship now is more so at a macro level whereby you see
people like Alexander Chen who's another one of my Ecom experts when I first met him at a mass at a at a networking event for Capitol Club in Amsterdam he was like hey you know what I'm doing a couple thousand dollar uh a day I'm like hey come out to my Albania Mastermind mine Albania right crazy place so he comes out and he tells me hey you know what I'm doing 10K a day now thanks so much for all the the inspiration you're this is very good for me and once he goes to Albania he
starts meeting guys that are doing 100K days and he comes to me he's like bro like I'm going to do 100K days within a couple months Alexander Alex hits me up and he's like dude I had a $300,000 day yeah during the world cup selling like neon soccer balls and I'm like sick Bro crazy and now I'm like okay build out an entire brand course on how to build a profitable white label brand and scale it to millions of dollars and let's put it out for Capital Club so now he's an expert he went from
a person that joined the community joined the network all the way to leveling up himself right and in that process Capital Club was with him giving him access to people giving him access to information helping him along the journey the best way we can as a club and then he provides value in return and it's a symbiotic relationship so the high-end master m is where I find the the best the best Partners the best investment opportunities and that's where I make most of my money I I was at an I was at a Capital Club
event in London and I was sitting with one of my my buddies right there and he's like hey how much money did you make on the event I said none like what you could have made so much money he's like yeah but you see that guy right there at that table sitting right there he's made me $10 million in deals this year I don't need to make money on the event yeah so you need need to understand where the best opportunity is where the what is Buy Low what is sell High what is the ROI
on on an event versus the ROI on a 10year relationship and you nurture those things long term so we have that high-end Elite kind of group and I curate it I have a two-year weight list on it but we have about 88,200 people that is a tight group every single year that gets together in different places of the world I'm actually from here today I leave at 8:00 p.m. you're going to Paris I'm going to Paris I'm doing an event in Paris and then from Paris I'm headed to the to Singapore I'm doing an event
in Singapore and then I'm headed to Bali and I have my big kind of like Mastermind Retreat there and then I'm back over here so I'm kind of like glitching through the Matrix just trying to like connect with all these people because uh I find it really valuable so just really cementing the digital relationships into a physical experience is found to be highly fruitful so focus on that why you gamble everything in life is a gamble everything in life is Buy Low sell High how many what's the percentage of success in business zero very low
oh what's the success on a blackjack trade or what's the success on a roulette what's the success on the flip of a coin is the flip of a coin a higher success rate than starting a business do you have to gamble on yourself in order to get that promotion everything in life is a gamble because everything everything in life is a game of probabilities gambling is a game of probabilities for the person that understands the game for the person that doesn't understand the game they think it's a game of luck so therefore they operate differently
out of life because they think that gambling is something that can't be calculated but you can actually calculate it what if you're the house and you know the rules and you know the odds you're going to always bet on yourself you're always going to bet on the winning team you're always going to bet on the winning fighter or at least you're going to bet on the things that have a higher odd of success I like to gamble and I like to wager in the stock markets and in the crypto markets for one simple reason the
world is [ __ ] let me explain 1913 rolls around in pre- 1913 Federal Reserve Act everybody's weight was actually worth something pretty decent you would work at Henry Ford's Factory like we were talking about and within 4 years you could own a home you didn't have to speculate gambling speculating same thing you buy this watch which retails 150 Grand or some [ __ ] and it's you gamble in the aftermarket that you buy it for a quarter million dollars and that somebody in the future will buy it for the same price or for higher
and not the retail price cuz you'll lose 100 Grand it's a gamble but what am I getting from it well I'll get social status and I'll give blah blah it's all the calculations that you're making on what the risk reward ratio yeah so when you make a risk reward ratio where the risk is low and the reward is high is it a worthy gamble is it a gamble or is it just a good calculated Play It's like a penalty kick are you gambling that the goalie is going to go left right or Center well you're
going to have to shoot in one of the three directions you have a 33% chance of success or a failure you have 66% chance of success depending on if you're the goalie or if you're the person that's kicking the ball so everything in life is a gamble so when you look at markets you look at investment opportunities it's about making calculated decisions and then with conviction position your place position your opportunities and going after it a lot of people make decisions out of emotions I want to make decisions out of the data that is provided
to me so when I said hey you know what I'm going to gamble my way into content creation I gambled my way into content Creation with very solid understanding of cpms so when I come from an e-commerce background I looked at piece of content because I knew how to create really high quality content creatives that would go viral and gain traffic and make money in e-commerce I said what if I took the same piece of content Master Class what if I took the same piece of content and understood that this viral clip that I'm making
right now is actually in direct proportion to the content clip that people make for an e-commerce store which is one of two kind of perspectives that can be perceived upon that piece of creative or its tasks that it's supposed to do one is convince people to buy two is go viral if it goes viral and it converts it's called what a winning ad a winning creative what if I could replicate that same idea what what is a winning creative when your CPM and your cost of advertising is lower than the return that you're going to
get yeah so your margin is good it's a winning creative what if with content creation is the same thing I invest into distribution of content or into making YouTube videos I invest 100,000 but I understand that my cpms are 50 cents or a dollar or whatever it is but I know that my my throughput and my output will be $2 million in subscriptions and uh $50,000 in ad revenue and $100,000 in VC checks that I can cut okay well now I can do what my analysis to see if I can deploy money into something that
actually has a return to it or if it's what an empty hole so it's gambling but I actually get to control the odds and I don't have to put all the chips on the table and it's an end all Beall if I go right now to a blackjack table and I put the chip or like roulette and I put the chip on red and it lands on black I lose 100% in the stock market PayPal goes down 12% my my portfolio is just down 12 12% so the the risk the bet is more to your
favor I want to ask you this specifically so you talk about Ecom background uh whenever you have a winning ad it's simple you put more ads spin behind it maybe you redo the creative and then put ads been behind that pie what do you do when you have a winning piece of organic content you post it 100,000 times if it if it got a million views and it entertained a million people then there's pockets of other people that have the same interest as that million somewhere else I just have to be able to push it
enough times for the algorithm to feed it to that group of people and puts you into that people group that's why I post one piece of content every four minutes but you package it differently correct maybe maybe slightly yeah maybe not the point is it's a winning piece of content so my job as a content creator that's why I got 9 million Subs in one year because your marketing content as opposed to creating content that is marketable so my game is a marketing game it's not a content creator game that's why content creators experience burnout
because they think that making content is what's going to get you Subs no it's part of the equation marketing the content that you're making is more important than the content itself yeah that's why the guy that says in an interview why are you gay you know why that video has billions of views and it's this only video on the internet of that guy is because it's a winning piece of content it's a viral creative it causes engagement and it's Evergreen it can be relevant in 20 years so you take these four pieces of a formula
and you create a piece of content I need to talk about things that are going to be relevant in eight years you don't think I'm going to be repurposing this video in eight years yeah 100% otherwise people think the content they're making is the marketing but it's the product correct it's the creative it is the ad and then the distribution is what the ad dollars except you were counting on meta and Instagram and Snapchat and Google ads to do the distribution for you but what happened nobody [ __ ] liked boosting their Instagram post because
it was gay and it sucked and it was terrible and it was a horrible user experience and it was a payto playay and you only got boosted and then Tik Tok rolled around it said [ __ ] you guys new algorithm new meta anybody can go viral just make something dope it's not about followers anymore it's about reach it's about attention go for it now people get one view that gets a million views this is really good well how do you replicate that at scale content distribution understanding and managing the means of of of content
I remember when I was running meme Pages yeah and I had one of the well it's pretty obvious I had a representative of the biggest phone company in the world and you can probably correlate the time that this happened reach out to meme Pages paying meme pages to create campaigns of memes making fun of the other phone competitor company that one of their models had blowing up batteries if you remember recently was Samsung Samsung's main competitor won't say the name went to social media platforms and meme page and said go make you know memes about
Samsung's being blown up this perception controlling the perception at a mass scale through meme pages but now you're like well what if instead of doing meme pages I just do my own pages and just at a massive scale instead of instead of having an ego attached to my page that says Luke bmar well I just I'll just own 3,000 accounts instead and just distribute it across multiple people across multiple metas which will reach multiple different demographics it's funny I had one account that the first three videos I'm talking about hey you know I have people
in in Africa inside of my community that are making money I have people in Nigeria that are making money online I'm saying and I said something like joking about and people are talking about the Nigerian scammers in the comment section and the algorithm picks it up and now the demographic of that page is literally Nigerian because of the words and the people commenting and all that so anytime I talk about any sort of content it feeds it to that audience if that was my only page it wouldn't make any sense but you just have to
be crossb so back to your question if you understand distribution and the value of it you begin to realize that it's not about the product the product just has to be sticky enough or has to be replica enough that's why you go to Hollywood or you go to South Korea and they pop out K-pop stars like nobody's business they all look the same they all sound the same they all have similar Tunes there's a formula to it what matters is the distribution so you can you manufacture where the content goes to based on the comment
section 100% So based off everything based off of what you say on the video based off of the music based of the the comments based off everything so theoretically if a guy popped up seemingly out of nowhere and you had a lot of comments saying like Tate clone it might push the people to like the audience of Andrew Tate 100% 100% I've never thought about this before well there's yeah obviously because where's where is what data points is Instagram pooling to feed you relevancy what are their data points except the similarity in Pages similarity in
following similarity in likes similarity an engagement that's why you can talk to your girl be like oh we watched that same video didn't we because they realize that they need to share content symbiotically in near-term relationship so people can actually talk about it yeah right so you have that factor you attribute that factor into your content and you can manipulate it you manage it it's some [ __ ] marketing master class right here I'm just diving into it I don't know if I'll regret talking about all this dope stuff but whatever so quick note at
this point in the podcast Luke and I give away some industry Secrets here real life cheat codes you can use to get ahead in your marketing strategies and maybe build your personal brand now I don't sell a course but I give away content and business advice for free on this podcast but if you're a successful business owner watching this and you want to launch the top personal brand in your Niche just DM me the word launch on Instagram to apply to work with me oneon-one I built several Brands to millions of followers in the past
few years and right now I'm working with just a couple people to take them to that next level again go to my Instagram just DM me the word la we enter a situation right now where the content is a winning creative now you Mass distribute it so it's becoming a distribution machine Amazon is a distribution machine it's a distribution platform because people go to shop they win because they're a distribution King Warner Brothers wins because they're a distribution King Walmart wins because they're a distribution King Sam's Club wins because they're a distribution King so distribution
is the name of the game just pull up uh Peter Teal's quote he says you know most businesses they talk about product but they never get to Market because they don't understand the distribution of the product distribution is key and today distribution has become economically viable to the small individual because you can grab a product review it in fact you can you don't even have to do that you can take all the creatives from an existing online Tik Tok shop and just post them on a new page don't even have a link in BIO to
your own store just post them yourself and if it gets views you you just order the product yourself make a store and proof of concept now you don't even have to spend ad revenue or buy the inventory to test whether it's possibly going to go viral you just have to do it what happened a couple a couple months ago when we were doing some Tik Tock shop tests I see a water like a shower hose a shower hose that was going viral that had like LED colors so we take all the videos we post them
on our own page one goes viral 1.7 million views all right guys order the inventory get the Shopify store up and running let's do it I see so many people doing it the opposite way they're like the product has to be perfect I'm like you don't even know how to distribute it yeah exactly well it's not about the product because you're you're going what is the once again what is the demographic of the platform that you're on what is the type of Avatar that eats that distribution Channel short form instant gratification impulse buying so everything
needs to be created around that premise one page checkouts Apple pay Google pay uh bundles uh uh fomo like these are all the things that get people riling boom checkout now Tik Tok says let's reduce the path of lease resistance launch Tik Tok shops where people can literally just buy on a click of a button literally on the exact reel or on the exact video why what are they trying to do they're mitigating the path of resistance for people to what transact remember we talked about the free market the platform the free market those are
these ecosystems where the best guy wins and distribution inside of free markets matters the most and if you can understand it it's what makes any business relevant that's why now Capital Club the success behind it is merely attached to the power of the distribution low expectations and then High return on the expectations when the customer satisfied with the product and the delivery of it it's quite interesting people need to re really be focusing on this distribution mechanism and distribution doesn't mean you have to go out and make thousands of pages it just means you need
to understand that there's a higher lifespan to the content that you make than you actually think there is definitely I want to transition here uh to a segment called this or that I'll give you two options and you don't have to tell me why let's do so gold or USD gold Dogecoin or Euro Dogecoin stocks or crypto crypto Argentina or USA Argentina I'm not trolling you on this one I did this to Andrew and Tristan but I'm actually curious since you speak Spanish English or Spanish Spanish really I've never I've never heard you speak Spanish
on a podcast there you go we'll do a podcast in Spanish soon love it Trump or Kamala Trump trump or melee Trump Bali or Thailand Thailand agree AI or personal brand ai ai personal brand uh email or SMS telegram really absolutely bro telegram you think your telegram channels more valuable than your email 100% wow so so think I know I'm not supposed to say because I know it's yes or no but obviously for the clips we can cut it out but I want to but I want to contextually give you application on the stop from
a marketing perspective email list open rates 20 well my open rates are like 60% cuz I have [ __ ] cult following that loves everything that I put out because it's top tier emails cu the emails that I use aren't to sell people it's just talk to them telegram the concept is mass communication to your people instantly if you to get SMS you get that green bubble that's disgusting you know that you're already going to get some sort of blasted weird phone number there's no assimilation there's no uh relationship email super spammy high comptitive rate
high stress ecosystem uh low return when it comes to your click-through rate and people actually engaging telegram when you get a telegram message you just kind of open it because it's kind of telegram so I have a telegram Channel with 125,000 people and I'll do the following I'll show you I'll open it up and I'll go to my telegram Channel and my telegram channel is at broadcast because what you can actually do on telegram is you can actually buy usernames as nfts and you can actually own the real estate so you're building a group just
like an email list that actually belongs to you so let's say I go here to telegram I'm going to show it to you because it's actually really sick and I have my telegram group and let's say I just do I just I'm going to say something like giveaway question mark so I'm going to type giveaway I have 125,000 people and then you'll see the The View count just kind of go up and just in just a couple seconds these are all people that in real time are seeing this message opening with it and engaging it
yeah now 300 views by the way so so what I can do is imagine I can send a voice memo hey guys happy Monday go out and crush it the this is what I'm doing today this is my goal list execute can I send a voice memo on email no can I send them a gif yeah barely photos exactly so there's no communication there's no relationship here I can send them anywhere at all times so when our podcast goes out already so when our podcast goes out I'll send them the link hey guys new podcast
is out with my boy go watch it is telegram an Arbitrage because there's a large amount of users but there's not very many communities it's a distribution platform yeah it's a it's a user base so what you're doing is you're bringing people to that user base and then it's a lot more censorship resistant and proof than Instagram stories Instagram stories even though I get 150,000 200,000 Instagram stories I'm bound to my Instagram profile not going down or my Instagram profile not getting banned to utilize that Communication channel I need to be Diversified so telegram is
a very virgin ecosystem for marketers it's a very ripe place to now go and get lwh hanging fruit of quality usernames building an audience that matters you can I have this 125,000 people I can live stream to them inside of telegram wow yeah I can just be like hey guys I'm hopping on live stream live stream on telegram instantly that's really powerful in fact I'm going to do it right now as we continue talking I'm going to live stream and I'm just going to do it as proof of concept because I think it I find
it to be really interesting so I click live stream on the settings and I'm going to do it as uh Luke bmar display me as luk bmar start live stream and then we'll have participants kind of just roll around because they got the memo tell me how many part once we start talking these are remember I'm inside my telegram Group which is supposed to be kind of like a clone to your email list how many people are right now listening to the live stream 110 yeah 170 right so I have access to one of the
biggest distribution channels in the world I'm one of the biggest creators I've just done it in a decentralized way how many people can get thousands of people listening to them in 10 seconds 20 seconds 30 seconds on 600 now by the way yeah right so instantly quickly take it to the next level so the point is can you explain the difference though like why is it not the same as like a Twitter space or like posting to Twitter because it's your because it's your internal Community okay it's it's it's where you kind of vibe with
your people because they can chat with each other as opposed to reply to post hey guys so just so you guys know I'm out here doing a podcast and we were talking about the power of social media and we were actually talking about the power of content marketing there's a podcast rolling out with Jack you guys are going to see him has millions of followers online that's coming out you guys are actually going to see yourselves in the podcast potentially on a little bit of a clip but we're going to be doing covering some crypto
this week and we're going to be covering some market analysis but I'm going to leave you guys to it and uh we'll see you guys soon Jack how uh how's the podcast coming along it's amazing Luke is dropping some serious sauce it's really a masterclass in social media marketing he's giving away some things I didn't think he would but uh it's a good episode for sure guys how many people we got on the live stream right now 1300 yeah so 1300 from what would be like a like an email marketing list shout out to you
guys talk to you soon big things coming wow end live stream now let me show you this crazy part because we're talking now we're talking marketing stuff right so you're getting me into the marketing [ __ ] and I've never gone down this Rabbit Trail what is my engagement open rate top left we're talking about email rate has a 20% open rate what is my open rate top left top right 72 72% have notifications on 72% of 125,000 people give a [ __ ] about what I have to say my YouTube is like 10% maximum
oh my God telegram so distribution channels crossplatform and cross pollination understanding what each thing is good for yeah what something is communication what something is sales what something is brother if I went to Napoleon bonapart or Alexander the Great or Julius Caesar and I said here you have a broadcast channel to a million people do you think they'd be selling them a buy one get one a [ __ ] affiliate link do you understand what it is to speak to a 100,000 people on command yeah why would I sell them anything why would I [
__ ] pitch them some [ __ ] if it's not something that they're going to benefit from or something that's in the meta no growth elevation collectiveness that's why people tune in they're like oh okay 2 minutes of value done next and you build a community a cult following if I went to juliia Caesar Napoleon bonapart Alexander the Great they'd be using it to Rally their troops to get their people together to be politically aligned to be aligned in Vision to inspire not to sell them some garbage I already have money so now people trust
me I have money people trust me now they understand that we can build something dope so back to your question yes or no or which which one or the other email SMS neither telegram telegram or signal telegram remote work or inperson in person this can be for employees or in person in person interesting YouTube or Instagram YouTube Messi or Ronaldo Messi Rolex or Paddock Rolex Rolex or Richard Mill Rolex interesting you I wish I could tell you why but I can't I'll ask you one more and then you tell me why King Solomon or Leonardo
da Vinci Solomon King Solomon really wisdom or wealth wisdom Messi or meridana Messi 100% you're going to tell me about the watches Rolex started as a nonpr I think it's still a nonprofit and the uh the founder used to be an orphan so a big percentage of the profits go towards orphanages so I supported from that stance but from actual I would have to go down the books and I would have to go down the Swiss Rabbit Trail of their accounting and figure out with their virgin British Island kind of tax Haven ecosystem I don't
know but that's kind of The Narrative of the story but from an actual watch perspective craftsmanship I love RM man so good Paddock I got a couple of them I started collecting them they're really nice pieces but they feel this feels more like a daily watch to me the paddock feels more like a piece of jewelry feels something I don't want to scratch I don't want to wear it on a daily basis it's nice though do you think it's more about the products or more about the communities with these companies the community is what makes
the product valuable you say you're a follower of Jesus what do your prayers look like Jesus teaches us how to pray and it's called The Lord's Prayer you know and inside the Lord's Prayer so you know Jesus tells you how to how he teaches you how to how to live an incredible life so he teaches you how to pray so it's like you have a relationship with Jes okay perfect well who was Jesus praying to who was praying to the father okay well so you pray to the father okay and what did he pray father
thou art in heaven Hallowed Be name so blessing God first give us today our daily bread so just give me what I need everything else is abundance may your will be done on Earth just as it is in heaven so whatever your purpose is let it be manifested on earth forgive us as we forgive those that trespass against us so God will give you in proportion to how you treat others Jesus teaches you how to live teaches you how to pray my communication with God my communication with what I believe to be the source of
divinity is the request for discernment and wisdom when you ask God for something he'll he'll give it to you because he says he'll give it to you knock and it shall be answered unto you seek and you shall find it's not seek and maybe you will find yeah no you will find you may find something that you weren't looking for though you may ask for patience and God may give you a really hard situation that'll teach you patience he may not give you patience automatically you may ask God for strength and he might put you
through a really tough tumultuous situation to help you develop strength so God may give you what you want but not in the form that you ask for it which is really interesting because God tends to work that way but in the pain we're carved in the in the success and in the pleasure we tend to get arrogant we tend to get blinded so my relationship with with God was one where I surrendered myself to the idea of Truth had a conversation with god once and this is when my life changed completely I said God I
today surrender everything to you my relationships my business my money myself my mindset my belief system for the pursuit of truth if you show tell me truth I promise you I will follow it and if you follow the truth the truth continues to show itself to you to whom much is given much is required so if God's going to give you a lot of resources Talent he's going to expect a lot from that so you have to develop into those things and then God starts giving you things and then you begin to read people like
Solomon when he talks about Lamentations in the book of Lamentations that everything is a vanity vanity of vanities he has a thousand womens he has palaces he kingdoms he say it's not worth it okay then in the Book of Ecclesiastes he says from dust to dust you know you came from the dust you will go back to the dust the king is the same skeletal build out than the peasant it doesn't really matter so you begin to listen to the wisdom and then you begin to understand the words of Jesus where he says you shall
know the truth and the truth shall set you free so everybody says do you believe in God no because Jesus doesn't say believe and you will be free it says know the truth and what does Jesus say that he is the way the truth and the life so if he's the truth following him will lead to Freedom so if I believe that to be true then the job is to be a follower of Jesus and by following Jesus you obtain freedom and following means following it doesn't mean you do what you want 82% of the
time and then 18% of the time Jesus is a lucky charm that you tap into for good benevolence and luck doesn't work that way because God isn't a luck a luck charm it doesn't work that way and then it's understanding that the rain falls on the just and the unjust what this means is that good times and good situations and bad times and bad situations don't just happen to good or bad people everybody experiences pain everybody experiences good things in life but inside of these experiences your goal is to not lose yourself people pursue money
they gain all these things but what does a man gain right or what does a man profit he regains the whole world and loses his own soul in the process gains nothing he lost the game he missed the point yeah he missed the point so when I think about wisdom I think about Jesus I think about how he treats people I think about how he treats women in a time where women were disdained were thought of his property where he talks about you know looking upon another woman that isn't your own is just as bad
as adultery being angry at your neighbor is just as bad as murder so he sets a completely new standard for what it means to achieve excellence and he says hey you know what you can't you can't do it so how do you you do it and then you begin to read what the development of the spiritual journey is and there's something that one encounters known as the fruits of the spirit you often hear the comment you know like you shall know them by their fruits or you shall know them by their actions actions speak louder
than what Lords correct so by the actions you will see what they are a lemon tree cannot produce Apples because it not it would be an apple tree so it doesn't matter how many times the lemon tree identifies as an apple tree if it produces lemons it's a lemon tree so if you call yourself a Christian it doesn't matter what you say what does your life reflect if you call yourself a follower of Jesus doesn't matter what you say what does your life reflect and it's all about the fruits the results faith without works is
dead talk about Faith and Action but there's these fruits of the spirit so it's like okay well you have this transformation you're becoming a better person you're you're getting closer to God which makes you de develops you and takes out all the toxicity inside of you and you begin to hear about what are these fruits fruits are we're talking about these manifestations that come out and you have something called the fruit of the spirit Galatians 5: 22 love joy peace patience kindness goodness Faith gentleness self-control these are the things that come that naturally are birthed
right the good things are birthed from a relationship with God not from Forced so when people are like oh you know you have to work hard to be a good person no no no you have to be transformed like Jesus says like Paul talks about in the New Testament by the renewal of your mind you don't you're not transformed by going to church and listening to the pastor talk to you about what God says no no you're transformed by the renewal of your mind so by Renewing Your Mind you get transformed how do you renew
your mind wisdom what is wisdom knowledge put into practice Concepts manifested in the three-dimensional realm into action that determines whether you took the intelligence or the knowledge and you applied it towards giving you a better outcome in life and when you apply wisdom then the outcome the reverberating effect or the echo or the feedback is truth yeah and you get to decipher whether something is real or not it's called the scientific method science is exploration of Truth the scientific method is what observation hypothesis thesis analysis testing cross testing and coming down to a conclusion and
then optimizing that's what we do with truth it's the process is a scientific method science is the most one of the most spiritual things in the world it's a combination of understanding that we're just pursuing truth and you talk about um whether it's theology whether it's with philosophy like what is phos what is philosophy people talk you see all these philosophy channels well what is phos philosophy phos means wisdom philosophy is the study of wisdom how do you study wisdom how that's needs to be discovered because if wisdom is what inclines you towards better choices
in life then the pursuit isn't to make better choices the pursuit is to find what wisdom that will change from the inside out and that manifestation and that change will reflect into a new life beautifully said um what music do you think is demonic and what music do you listen to now bro so I tapped into this new uh ADHD music so I tapped into this new ADHD music I think it's called the brown brown noise dark noise something like that and that's pretty much what I'm tuned into because I can't work or think and
have music and lyrics because I'm thinking about the lyrics I'm thinking about the music so I have to I operate in a very silent space anything to me that is commercially available for the ants in the NPCs and people whose intentions I don't align with or whose World Views I know are corrupted by evil I'm not going to listen to them why because from a vibrational frequence perspective from a sound perspective from a lyrical perspective from the fact that I don't give a [ __ ] whether they get rich or the fact that they don't
give a [ __ ] about me I'm just they're just utilizing me I'm not going to consume their stuff uh so it's pretty much understanding that music what you watch what you eat who you hang out with it's all feeding it's all feeds you feed into your ears you feed into your eyes you feed into your mouth so if you fast from certain foods because you know that they're not good for you you why wouldn't you fast from certain music why wouldn't you fast from certain things that you are supposed to see why wouldn't you
fast from certain women that you would sleep with you should you should fast in all areas of life it's called discipline it's called self-regulation it's what gives you control it's what gives you power I've come to realize in my life wrapping up that the people that win longterm are the people that make it so hard to lose that it becomes easy to win imagine you just set yourself up for Success you open up your fridge it's set up for Success you open up your calendar it's set up for Success you open up uh your relationship
it's open it's set up for Success you open up your YouTube it set up for Success you open up your your your your phone book your contacts it set up for Success people are walking around brother and they're setting themselves up for failure yeah they wake up there on their phones till 12:00 in the bed scrolling they don't study they don't learn they don't self-develop imagine you made it so hard to lose that winning was just kind of like inevitable so set up the systems in your life if you're trying to lose weight don't have
junk food inside of your fridge get rid of it just have the essentials and the whole foods that you need so that you're not tempted half of the battle is the Temptation half of the battle is going through the do you know how much energy is expended in the Battle of of of of things that you're supposed to purge from your life just get rid of them completely don't even have them in your mental real estate and focus on making it so hard to lose that it becomes easy to win people are just trying to
make it win- win win no just get rid of the hard [ __ ] your deficits and the rest will just flourish I find it funny you say this before the podcast we were actually talking and I was like I started this as like a quest for truth right in finding what is the thing that makes all these people successful like what is the thing they're doing what are the things they're doing I'm like oh no it's something they're not doing I noticed that all the most successful don't drink alcohol right they sleep at a
decent time they're avoiding certain foods they're uh not becoming like lazy and like sitting in bed all day you know it's about the things that you don't do that differentiates you rather than the things that you do who's the most impressive person you've ever met who's the most impressive person I've ever met I've never thought about that question it's actually a really good one a lot of people come to mind I'm highly impressed by by a lot of people I don't know what's the best piece of advice you've ever received the best piece of advice
that I ever received is that you are what you think about everything that you think about you become you become what you think about thoughts lead to actions actions lead to behaviors behaviors leads to Lifestyle Lifestyle determines your destiny so everything begins in the mind if you can control and wield your mind you can very much determine your destiny if you can determine that regardless of what your mind says you will go to the gym you will develop a physique unlike 99% of society if you decide to work on your business and you decide and
you commit and you determine your mindset and you wield it you can become successful if you determine to be a studious individual and knowledgeable you will be knowledgeable if you determine to be rich you'll be rich everything is in your control and I've said it once and I'll say it again broke people and successful people are both self-made but only the rich and successful will admit it they're the only ones that will admit it the person that's broke that's struggling it's hard for them to admit that they are there because of the way that they
think but but they but they are there because of the way that they think not only that but it's also understanding that you can't solve the problems in your life with the same information that caused the problems in the first place you need new information so you need to become a new person you become a new person by what adopting wisdom transforming your mind so that's my data set that's my information and I think that at a macro level if you can control your mind control your habits control what you feed into your system into
your soul into your body through your eyes through your ears you can very much control your future and your destiny the biggest piece of advice that I've gotten is you are what you think about control your mind and control your future well everyone this has been uh the Jack nil podcast this is your guest Luke Belmar thank you for coming on brother # undeniable in the comment section if you want to become an un deniable person when somebody looks at you they say this person is the real [ __ ] deal and think about why
you did that [Laughter]
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