this is Young Simon cole performing in America's Got Talent in front of Simon cole because this is deep fake and this is a deep fake of Ukraine's president falada mazelinski asking his soldiers to surrender one is entertaining while the other is alarming about the dangers of deep fake these are the two faces of deep fake due to the term fake the phrase deep fake evokes a negative feeling companies like metaphysic are doing everything they can to dispel the misconceptions about deep fakes in the public eye this is what they did on America's Got turns there
are many practical applications for deep fakes across a wide range of sectors for instance news outlets May publish news 24 hours a day seven days a week without the actual reporter present by using a deep fake of their own reporter they may reduce studio and labor costs saving the business a great deal of time and money the news anchor Kim Juha from the Korean television network mbn was deep faked for viewers the news reader would be a fake as the channel had previously informed viewers and Kim Joo has still employed however mbn stated that it
intended to keep using the deet fake for some breaking news reports and deep frame a the South Korean company that created the Deep fake has stated that it is looking for media buyers in China and the US which has some people worried that news readers may become obsolete a tick tock account solely dedicated to Tom Cruise deep fakes has been created as a result of how far deep fakes have advanced in recent years videos of Crews doing everything including washing his hands and playing golf as well as doing magic tricks are available online the same
firm that produced a convincing imitation of Simon Cowell metaphysic make this there are many potential uses of deep fakes in the film industry you may bring a deceased actor or actress back it is debatable for an ethical standpoint however if we then consider ethics it's quite doable and simple also it is probably far less expensive than alternative choices deep fakes enabled translated films that feature the original actors since they can modify footage and duplicate voices the voices resemble the original cast members and critically the lip motions even match the words at it with the help
of positive deep fakes we can thus better exchange ideas movies and other creative works on a global scale even those with tighter finances this should increase the variety of entertainment and content we consume in other words deep fakes can overcome language barriers and increase the accessibility of content deep fakes aren't just found in videos a rapidly expanding field with a vast array of uses is deep fake audio deep learning algorithms can now create realistic audio deep fakes with just a few hours of audio of the person whose voice has been replicated once a model of
a voice is created that person can be made to say anything thanks to deep fake audio programmers may now allow gamer characters to say anything in game rather than depending on a small number of lines that were produced before the game was released some people use this technology to commit financial fraud data breaches phishing scams automated misinformation attacks and the spread of misleading information from sources that are normally trustworthy critics also point out the risks of utilizing deed fakes to further a political agenda such as by creating credible fake news politicians have also employed deep
fake videos in 2018 a Belgian political party made public a video showing Donald Trump pressing Belgium to leave the Paris climate Accord in a speech Trump never gave that speech however it was a deep fake it can be used to scam people by using the identities of popular people and there is enough data on social media to identify a certain influencer or celebrity there are thousands of photos and videos online which can be used as training data to create frauds in the name of authentic people this is some of the reasons why the Ali Community
is afraid of making deep faking available to everyone regardless of their background just like AI image generators just like deep fakes AI image generators can be used for illegal activities as platforms like Dali become hyper realistic and look genuine on GitHub a lot of deep fake software may be discovered deed fake production is legal because some of these apps are only used for pure entertainment but other apps are much more likely to be used maliciously many experts predict that as technology advances deep fakes will become much more sophisticated and pose more substantial hazards to the
public in the form of electoral meddling political unrest and increased criminal activity while deep fakes will only get more realistic with time as techniques improve we're not wholly defenseless when it comes to countering them deep fake detection techniques are being developed by several businesses some of which are startups for instance sensity has created a platform for deep fake identification that works like an antivirus and notifies users through email when they are watching something that contains the telltale signs of AI generated fake media the Deep learning techniques employed by sensity to detect fake videos are the
same techniques used to create deep fakes deep fake is being used by certain well-known Brands to produce advertising that is distinctive and may appeal to a variety of consumers Cadbury collaborated with Bollywood star Shahrukh Khan on a marketing Initiative for covid-19 affected small businesses in India owners of businesses provided information about their establishments and Cadbury employed the Deep fake technology to simulate Mr Khan endorsing them in targeted advertisements a similar initiative by Lays earlier in 2021 saw the creation of a website called messy messages where fans could input their names to receive personalized messages from
the legendary footballer deep fake is being used by Brands to reduce the cost of their video advertisements deep fake campaigns make it easier for companies to enter foreign markets stretch their marketing budgets and provide audiences with Hyper personalized content at the touch of a button and in five to seven years any individual such as a YouTuber or tick tocker will be able to produce the same quality of visual effects that are currently only available to the most well-resourced Hollywood Studios if you watch this far then a like And subscribe will be heartwarming thank you