Nike: Find Your Greatness

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Tom Crimmins
Nike's 2012 "Find Your Greatness" campaign. Bravo!
Video Transcript:
greatness it's just something we made up somehow we've come to believe that greatness is a gift reserved for a Chosen Few for prodigies for Superstars and the rest of us can only stand by watching you can forget that greatness is not some rare DNA strand it's not some precious thing greatness is no more unique to us than breathing we're all capable of it all of us some people are told they were born with [Music] greatness some people tell [Applause] themselves if greatness doesn't come knocking at your door maybe you should go knock on its door
sometimes greatness is about overcoming insurmountable adversity sometimes it's just fun greatness isn't always measured in tenths of a point it's a bit bigger than that sometimes greatness is something you plan but most of the time it's just something you try it's easy to think greatness is only something you see on TV unless of course greatness is watching TV greatness is a scary thing until it isn't if we think greatness is supposed to look a certain way act a certain way and play a certain way we certainly need to rethink some things is it speed or
endurance does it happen in 2 hours or 4 or 6 is it finishing strong or barely finishing [Applause] [Applause] yes is greatness Worth Fighting For What do you think if we Face our fears it means we're pointed in the right direction even if that direction is upside down it's not the biggest stadium in the world not the biggest players either but the pursuit of greatness is kind of big enough isn't it you don't need an official cord an official net or official [Music] uniforms to be officially [Music] great greatness speaks for itself once it learns
to talk greatness needs a lot of things but it doesn't need an audience some measure greatness and precious metals like our him greatness is not born it's made if you'd like to tell the guy with the sword he's not great because he's not famous be my guest [Music] there are no Grand celebrations here no speeches no bright lights but there are great athletes somehow we've come to believe that greatness is reserved for the Chosen Few for the Superstar the truth is greatness is for all of us this is not about lowering expectations it's about raising
them for every last one of [Music] us because greatness is not in one's special place and it is not in one special person greatness is wherever somebody is trying to find it
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