Businesses that Always Fail? 7 Businesses with Shockingly High Failure Rates [Backed by Data]

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Codie Sanchez
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66% of entrepreneurs will never start a business because they're too scared of failing how do you give yourself the highest likelihood of succeeding in a business you follow the data in this video we're going to break down for you the businesses with the highest failure rate and the lowest failure rate so you can pick one where you can win gyms not one of my favorite businesses you want to know why 80% of them fail within the first year 81% to be precise now the cool part about gyms is you typically don't need all of this you don't need a giant building you don't need a huge location that's Prime you could have a little CrossFit gym with a box and start it with a couple 100K and some friends which is what a lot of people do here's the problem with gym businesses typically the owners start a gym business as a hobby right they like to work out so they want to put their name on the building and that's what they do which means that they neglect the finances they don't have a marketing plan they do things custom they don't have standard pricing they don't have third party products that they take a cut on and sell and they don't do high margin which is things like subscriptions and also personalized training at a really expensive level one of the secrets to wealth in general is if you want to get rich sell things to rich people because they pay more gyms are a really hard business to do that now there are models that work Gold's been around forever it's a franchise and there's basically two ways you can do a gym you can have a Gold's Gym and you can have a Planet Fitness where they kind of expect you to subscribe and then really never come or you can have an equinox where they expect you to come but you're going to pay for it that's the difference between like 10 bucks a month and 200 or 300 bucks a month regardless I think just go Get Swole when you go to the gym and if you want to make your bank account swole uh pick another business ATMs I get pitch this business all the time because it seems easy and like it might not take that much money to start let me tell you why I don't like this business because of the math average three to five transactions a day of $80 to $100 the average transaction size you get 1 to 2% of it which means you make about $2. 40 to $15 a day per machine you got to drive around and pick up the cash in all of these on at least a couple day basis otherwise they get stolen this one actually isn't located here anymore I bet you could guess why if you pan around this area so the money just doesn't add up the other problem is for a machine the machines themselves are pretty expensive they cost 7 years on average from you giving them the money for the machine to you paint it all back with the revenue and profits of the business the other reason is let's think about it this way anybody got cash on them in this group I know the answer to that and that's no except maybe Samuel but most people these days are not carrying cash around so we're having a declining user base with really tiny margins and a lot of logistics tough business the second way that people make money on ATMs is they charge a search charge right so you take a percentage of the transaction cost 1 to two to 5% and then you might add a search charge which is like $2 to5 per transaction so that is where you could make your meteor transaction but again if you're only doing three to five transactions today at a normal location that's not going to be enough now how could this business work if you're outside of a cannabis store where they will only take cash this could work if you're outside of a bar where they require a ton of cash this business could work but then you're going to have to pay more for rent on that location also here's the thing at the end of the day I think you need 50 to 100 ATMs to make enough profit for it to be worthwhile as a fulltime Gig if you want to have a little side hustle you want to learn the game of business you want to learn your p&l you want to start small somebody else can fund you where you can lease the ATMs then we're good to go why I would never buy a dry cleaning business or why Cody Sanchez hates dry cleaners let me tell you two reasons the first one is look at this graph we basically seen the number of establishments plunge meaning people are using them a lot less probably has to do with the fact that suits are going out more people are working from remote and less things that need to be dry cleaned are part of our everyday life the second reason is one word and it's called remediation so if you go on the internet right now you'll see like hundreds of dryy cleaners selling for $100 to $200,000 and you can often sell or Finance them so why wouldn't I like those it's because I was looking up the math for you guys if you use a dry cleaner the old way there can be a lot of toxicity right here underneath our feet that needs to be cleaned up by whoever owns the business it's called remediation how much does that cost is fascinating the EPA right now thinks that 75% of the dry cleaners in the US are contaminated the soil underneath them is and that they have 650 g gallons of hazardous waste that they need to clean up but how much does the Hazardous Waste clean up cost anywhere from it could be 5 to hundreds of thousands of dollars depending on how deep it is and in what state city Etc I don't want to buy a business that's only making1 or $200,000 or run one that's only making that much and then I got to pay for somebody to come clean up all this toxicity plus aren't we all green these days isn't that where we're going so anyway thank you to dry cleaners that exist but also be careful about what's underneath your feet hotels these are not businesses this is real estate masquerading that as a business let me tell you why the data says these businesses are really tough look at these margin numbers so on average you make $94,000 a year but the average expense for a hotel is $96,000 a year so they're losing 2% why is that okay because they use the real estate depreciation kind of a fancy word to say that they use the ability to decrease their taxes in order for these things to become actually profitable so they're not even profitable unless you're messing around with the irss also I don't know about you but I don't want to have a business where somebody can call me at 2: in the morning and yell at me and expect service right away 24/7 support is what you have when you have a hotel business there's enough going wrong in business for you to wake up at 8: have a cup of coffee and then deal with it I think that's sufficient the other thing is this is a complex business because you see we're at one right now and if you were to look around you'd basically see a bunch of people behind me are doing landscaping right a bunch of people behind me are redoing the bar over here it's complex it requires 24/7 support and a ton of humans to run this business not to mention look at what's happening to this industry so back in the day there were 20 major Hotel companies in the 2000s now there are only 10 so we've Consolidated the industry and those 10 own 65% of the market so if you want to get into hotels and be independent like this lady is she's a legend into hotels by the way it's really hard and so you have to end up going franchising most 67% of all hotels are franchised hotels here's the problem with that they take ton of your revenue and they leave you with something like 2 to 7% total revenue at the end for you to run the business since these contracts Run 10 to 15 years on average you better make sure the pep franchise is one you want to stick with for a while this hotel is amazing the grounds are beautiful but the problem with a hotel like this is can you imagine what it costs to run this thing nonstop like you got got permission to in I think we've been kicked out of like what 17 businesses now Amazon FBA the other type of business that is my least favorite of all of them let me tell you why although I have a bunch of friends that made money and you have all these young YouTubers all over the Internet telling you how much money you can make doing fulfilled by Amazon and how easy it is and how seamless it is the truth of the matter is the math doesn't math one because if there is one platform that has more risk to one being your biggest competitor which Amazon does two allowing a bunch of Chinese knockoffs to come compete with you and three actually giving your data to both your competitors and then taking your data about what sells and using it for their own it's Amazon huge platform risk the second reason why I don't like fulfilled my Amazon businesses is you actually can't touch your customers how Wild is that you buy from my store on Amazon and I send to your house my product pens let's say I cannot get your contact information or your address and oh by the way I'm not even allowed to put something in the packaging that asks for you to write a review or that asks for you to get more information you're completely divorced from your customers which is one of the most dangerous things that you can do in business overall let's get into the math really quickly we can actually see how many Amazon sellers make money or not fast forward through what all these numbers mean only 1% of sellers succeed with an annual salary of around 100,000 to 250,000 while 27% achieve about $5,000 in total sales here's all the numbers for you now a lot of people can be Break Even inside of a year because they don't have all the crazy upfront cost you get with the business but your ability to make sixf figure income tough so I suppose you could have some fun you could experiment with all the 27y olds on YouTube talking about fulfilled by Amazon but the likelihood that it's going to make you hundreds of thousands of dollars is really quite slim furthermore I'm really concerned about the fact that you put in all this time and effort and work and then one thing changes on the algorithm and you're no longer listed at the top oh and not to mention the last time that I was looking at one of our businesses that had a percentage of their revenue from Amazon they started getting competitors who actually gave fake reviews and bought their product in order to tank their raik kings because if you have one negative review on average you need 10 to 20 positive reviews to offset it that business eviscerated so be very careful we like Jeff Bezos great for the world 24-hour delivery incredible for our bottom line probably not retail stores are the next one I wouldn't buy incredibly High failure rates look at this the other reason is if you think about it these are really high rent locations meaning that it's expensive to just even have your feet on the ground here second is the user base is declining what do you mean well more and more we shop online Amazon and at e-commerce as opposed to in person so the the graph goes like this which is usually not a great tell in a business that you're starting the other reason is they have something called negative float which sounds like kind of maybe technical but negative float all that means is that you pay money upfront for clothes maybe a season or two ahead and you only get money when somebody buys it eventually after waiting for it to be shipped to you and then hoping that you sell to somebody else it's also really hard to determine what inventory should look like that's why retail freaks me out I call this a cash suck business not a cash flow business and while I'm really happy to Window Shop I think if you just need that little retail store to sell live laugh love t-shirts maybe do it as a loss leader as a business that you have a ton of money money and you don't want to make anymore and as the same goes with Vineyards the same goes with retail which is if you want to make a million dollar with a retail store start with 3 million this statistic is wild as of April 2023 there were eight big retailers that went completely bankrupt Bed Bath and Beyond included in 2022 there were 10 retailers in the entire year this is not a good trajectory the other one that freaks me out is the percentage rate of businesses that still operate after the first four years in business in the retail industry is less than 47% after the first Year's 90% failure rate woo no mathematician but that don't look good restaurants really tough business to win in actually one of my least favorite ones as evidenced by one failed right behind us right now look at all of this real estate that is now empty and how expensive it had to be to get started the average small business in the US sells for somewhere around $800,000 but the average restaurant sells for 198,000 why because they're really hard to win at over the long term in fact I was looking up some stats for you guys 60% fail in year 1 80% in four years huge competition in fact scroll down this street to see what they're working with we've got JuiceLand we've got chipotle we've got something at the end we've got a hop Doty over here and we've got three more restaurants right next to them so why do restaurants fail lots of reasons one is they run out of cash because they don't have enough money up front the average build of a restaurant's anywhere from $200,000 to a million dollar to build out that's a lot of Quan second is they have to have a lot of money to keep running both for wages for employees but more than anything for the food that they need to sell you plus there's this little word called spoilage which is awful which basically means that that food can't last forever like a t-shirt can and so you got to pay for it over time one of the other big things that nobody thinks about with restaurants is it's really hard to keep a consumer with you over time and often they don't give you their contact information they just wipe a credit card so as opposed to an online business where you can email them tell them to come back a restaurant you can't really do anything unless you're really smart about getting referrals if you have to start a restaurant then you might want to start one like this they have lower failure rates as fast food joints this one here which is called full service restaurant a lot more expensive to run much higher failure rate that is a lower failure rate also I do own some restaurants or at least parts of them it doesn't mean you can't make money in these things it's just what's the highest likelihood to fail and how good of an operator do you have to be I own part of a restaurant called the well it's awesome but they've also got these pop-up stores and these things are the real part that makes money Trucking Transportation this is called last mile delivery and this area is booming in fact the success rate is about 76. 4% to do this now obviously you're not going to start your own FedEx or stand in the middle of the street cuz that's annoying and now we're going to get on influencers in the wild but what you can do is there's a bunch of trucking companies where you can own routes like this for UPS trucks for instance and you can also do last mile delivery for local stores this business is booming why cuz you animals won't stop arding things on Amazon me either in fact here's a Last Mile truck right here see guys there's another one that's a prime last mile delivery truck which also you can do the same thing for the statistics are ridiculous look at this 53% of total shipping costs are related to The Last Mile one mile of your shipping is most of the costs 90% of consumers see two to three day delivery as an expectation because you know we see no magic in the world anymore it's an 84.
7 billion projected value of just the last mile delivery Market in-house delivery fleets are the most common type of last mile delivery 42% of all companies require some help from a Last Mile Fleet delivery so that means as opposed to those other businesses we showed you your demand curve is going to go like this now there are a lot of tough Parts about shipping and Logistics and transport businesses such as expensive trucks you want to be careful on Leasing such as the ability for you to have uh drivers that are good although I saw weo go by so in the future maybe they're autonomous so let's say you like me could never drive this thing and maybe this is too expensive for you to get well you can actually do a career business too which is basically like a version of side hustling and Ubers but sometimes they're certified and so you can make more money doing them there's levels to the game that usually correlate with the size of the truck I think this business for a good operator even though there's probably not huge margins could be a really interesting business and data seems seems to agree with me Senior Care Centers this one actually surprised me I didn't realize how low of failure rate these businesses have but I guess it makes sense for a couple different reasons first of all you've got government subsidies and state subsidies so the government knows they need to take care of senior citizens so they provide an easier way for people to do that that's point one the second Point that's interesting is if you look at the demographics of the US today what's happening we're having this massive balloon of baby boomers who need somewhere to go and increasingly grandma doesn't live with us they live in a center like this we also are seeing this massive increase of Alzheimer's Dementia or Advanced Care needs in these facilities which actually increases how much money you can charge by 3 to 5x although it's pretty sad the other thing that's interesting is I was looking at this and like this facility millions of dollars to build like how could you do this if you were a beginner and then I realized oh there are these small little houses where if you Zone it right you get the proper certifications and Licensing depending on the state and city that you're in you can have a senior care center that just has one or two individuals that take care of a few people that share a house that's super interesting in fact I lived by one in San Diego and the last thing is let me tell you why I'd never do this business could you imagine being the person that has to kick somebody out of a senior care center just because they don't have money but they're old and they're alone and what are you going to do that's why I wouldn't do this business even though apparently it's kind of hard to fail if people need a place to live no matter what also cool stat 9. 18 billion ion is the size of this industry in 2022 and it's growing at like 6 to 7% which is wild so if you have a Heart of Stone and you like to take care of grandma this might be the business for you real estate rental properties in particular Andrew Carnegie famously said 90% of all millionaires got there through some form of real estate now 90% of all billionaires didn't but if you're going for your first million rental properties are a great way to incrementally do it also using a bunch of tax advantages here let me give you a few reasons why in some of the stats on this business one the success rate on real estate is crazy high 85. 3% on rental properties that means that they don't go defunct or bankrupt as often 44 million Americans are home renters so there's a huge captured market and actually that market is increasing today the other thing that's fascinating is they spend $485 billion a year on rent often times it's more expensive to rent than to own on a monthly basis so you get to benefit from that you want to break down how much you're going to make on average based on other people make so landlords on average make about $97,000 a year if Mom and Pop landlords own multiple properties over time you could stack a couple hundred K what's interesting is Mom and Pops me and you own something like 20.
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