How Long Should You Leave A Facebook Ad On?

how long should you leave a Facebook ad on great question that I've seen so many times inside of uh the comments on YouTube so we're going to go ahead and address this and we'll start off first off with Facebook ads you just recently tested so first off I recommend you do watching how to test Facebook ads in 2025 recent video I posted where I go very in depth of the actual testing process how I structure the account and when I turn ads off that I'm testing because this is just good things to kind of understand

first so you'll fully understand the context of this next thing so if we you know for example every 7 days I launch new ads to test they have seven days to earn spin if they don't earn spin then I turn them off because they're not good Facebook ads you know the creatives is what drives the results if the creatives don't get spin then for me that means the creatives were not good and from there we're going to keep spending on the creatives that's been working well now if during that period of time right there if

we do find a Facebook ad creative that takes off and starts crushing it or takes off and starts doing horrible start if it takes off and starts doing horrible within like first like day or two then I'm going to turn it off if it hurts overall performance but if it takes off and does phenomenal and improves overall performance guess what we're going to leave it on now from there the next question is well how long do I leave that particular Facebook ad on that either were testing or you know was a winner at one point

point the answer there is I mean pretty much as long as we can so uh for example we have some accounts that we've been working with now for 3 4 years and we still have ads on 2 three years ago that we found as winning ads we have some accounts that we fin a winning ad and then within a month or two we have to turn it off now the big difference here is that for some of these bigger higher level accounts we found these ads at high levels to spend 10 20 30k a day

and ad spin whereas ads that we find at $100 a day in ad spin doesn't always necessarily mean they're going to be winners at $1,000 a day in ad spin so some accounts as we start scaling up we're going to find new winning ads that push down the old ads to where they barely spend or they just they were ads that were the best ads at the given moment and then now we just found better ads with much lower CPA and then now all of a sudden Those ads right there just they no longer need

it cuz we have better ads we have better CPA and these older ads have a higher CPA with lower spin they're hurting the business I'm going to turn those off so in the essence of we found a winning ad how long do I leave it on pretty much until you beat that ad not by CPA but Spin and CPA because if an ad's getting a little Spin and a great CPA that does not mean it's also going to be good when it gets more spin so for us what we want to look at is we

want to look at ads with better better spin so let's say for example you have an ad right now that's spending $11,000 a day at a $50 CPA then all of a sudden you find a new winning ad that spins more than that ad with a $30 CPA it's getting more spin with a lower CPA so then we can turn off the old ad if that makes sense right there so in terms of how long we leave it on for a existing winning ad until we beat it with an ad with higher level Spin and

a better CPA that improves the overall business and when I say improves overall business the overall CPA for the business goes down so where we can start spending more or we just simply leave the add-on for a week because we were testing it for a week and we gave it a week chance and guess what after that week it just didn't work so now we're going to turn it off so that's how long to leave a Facebook ad on and hopefully that answers your question right there again it's not like a super long super detailed

video because you know it's a very simple question but I've just getting this question so many so many times on the channel I thought i' make a video for you guys on how long should you leave a Facebook ad on I know some other people also like to ask well Nick would you go and turn some of these old Facebook ads back on that you turned off uh answer is no I don't really do it uh and mostly because every time we've done that it helps performance for maybe a day and then everything just gets

worse again so it's like I'm not going to sit there and do something that just helps helps out for a day and that's it I'm only looking at things that help out for weeks and months and years inside of the business I'm not looking at days anything like that that's just too short term of a a thing for me and if we found new winning ads that beat out the old winners then why would we turn those old winners back on unless it's like hey I want to turn on the Black Friday creatives I ran

last year then like that slim possibility then sure that's when we could go back and turn an old winning creative back on so hopefully this ansers your questions and hopefully you enjoy this video hit the like button you enjoyed today's video and if you want new videos every week uh hit that subscribe button for new uploads every Monday Wednesday and Friday thank you all so much for watching hope you have a good rest of you all day peace out