You've probably heard that the business owner is essential to starting a business, right? And yes, it is really important to start any kind of business. And if you want to learn more about this subject, stay with us in this video because we are going to show you the eight key steps for you to put together a business plan in a simple and super effective way.
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Let's leave the download link here in the description of this video, okay? So let's go! We're going to show you the eight key points on how to make a business plan so you can get your idea off the ground in a simple and no-nonsense way.
Also, stay with us until the end of this video because we will provide you with a plan template so you can already have a basis to start a business plan your way, okay? And if you want to see more details about business plans, we made a post on our blog with all the details of business plans. Let's leave the link in the description of this video too.
Just click there, all right? First, what is a business plan? Business plan is a day that will point out goals dates and all the important details of how to achieve certain goals of your project.
That's why it's considered a tool that brings a faithful portrait of the market, the product and the attitudes of the entrepreneur in question, which in this case is you. The business plan aims to reduce the risks and uncertainties of the project as much as possible and needs to identify the potential of the business, but also possible failures, threats and project errors before putting it into practice in the market. It will be with him that you can analyze whether the business model is viable or not.
But always remember: a business plan will guide you but you don't always have to follow it faithfully. Even because it is totally changeable throughout the project. Therefore, it will be up to you to identify the moment to update and change it as it evolves, okay?
Following this reasoning, the business plan must be prepared from the moment you have already chosen the type of market you will operate. We, from the blog Open My Company, made a post that shows simplified alternatives to a traditional business plan. These are tools that aim to be more direct and practical.
If you want to know these methods, let's leave the link in the description of this video, okay? Following our reasoning, we are now going to show you the eight key points on how to set up a business plan in a simple and very effective way. Basically a business plan consisting of the following topics: executive summary, market analysis, marketing plan, operational plan, financial plan, scenario building, strategic evaluation and business plan evaluation.
That said, let's now explain each of these topics. Executive summary. It will be an initial summary of your business plan, serving as a brief presentation of your business for anyone who will have access to that plan.
At first, it should address points such as: description of the company, who are the entrepreneurs, products and/or services that will be offered, market of activity, location of the company, mission, legal form, tax framework, what will be the necessary initial investment, among others. other points. Market analysis.
This is one of the most important parts. Because without customers there is no business. First of all, point out how is the situation of the market that will be worked, analyzing if there is a demand for the product service in question and how big it is.
If you're enjoying this video so far, leave your like to help us bring you more content like this, okay? And also subscribe here on the channel to stay on top of all the news that we will bring too. The target audience must study your target audience very well , defining points such as: who will buy , what will they live in, their age group, their cultural level, their income, in short.
All the information you have about your customers, you put it here. Therefore, the idea is to map the profile of your target audience as much as possible so that you can understand their behavior and analyze whether it is consistent with your business. Market trend.
Identify what the most important changes are happening to your audience and see if you can see a trend. For example: if you are developing a mobile application and you notice that your target audience is increasingly using this type of technology, then your business is on the right path to conquering part of this market. Market situation in which it will operate.
Research and understand how the market behaves, if there is growth due to a demand or if it is stagnant for some time. Want an example? The growing market can be encouraging, but if it's close to stagnation, it could present a risk to your business.
competitors. Study the competitors your target audience is looking for to meet their needs. Once this is done, rate how your business model would bring a better solution compared to what is currently offered by the competition.
Suppliers This item is often underestimated by some entrepreneurs, which can be a big mistake. Therefore, study carefully to build your advantages in the market, and suppliers will be your long-time partners in the entrepreneurial journey that you will face from now on. Marketing plan.
Understand the product or service that will be sold and work out how it will be built and publicized. Thus, this will be a moment when you will decide how to position your product/service in the market. What will be the working price?
How will the publicity be? What are the distribution channels that we will use? How will products and services be delivered to your end customer?
Operational plan. Determine how your business or company will function. That is, describe what the team will be like, the physical or digital structure needed, production capacity and the time required for each stage are the items that will be worked on at this time.
Financial plan. Now it's time to define how cash flow will work in your business. How big is the initial investment required?
What is working capital, that is, the amount of money you need to run the business primarily in the first few months? What are the operating costs? When will the break-even point be?
Minimum revenue that the business needs to generate in order not to have a loss? What will be the return on investment? And the income statements?
By analyzing these points you will be able to analyze how profitable your business or company will be. Scenario construction. Building market simulations and designing what responses would be like in different situations to assess business capability is what we call scenario building.
That is, project a pessimistic and an optimistic situation of your business for a certain period of time. If you prefer, you can even add an average situation as well. After that, the analysis what actions would need to be taken for each of these scenarios.
Strategic assessment. Assess internal and external environments to identify potential opportunities and threats. In addition, make clear the strengths and weaknesses of the business or company to know what the behavior and power of reaction would be like in the face of adverse situations.
And finally, the evaluation of the business plan. Assess whether the business or company is viable or not. But remember that the market is constantly changing, so always make sure your business plan is up to date with reality.
And do this as many times as necessary, okay? And these were the eight key steps for you to set up your own business plan. And if you want more information about this subject, just enter our youtube channel and see the other videos we made.
Or , access our blog abriminhaempresa. com and see all the posts that we have made especially for those who want to set up their own business or have recently started their own company. If you liked this video, don't forget to leave a like to help our channel and share it with your friends.
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