Closing A $12,000/Per Month Agency Client *LIVE Footage*

um this is an example right now of a two-call close now this first call was actually a initial call that i had and i had just been traveling for like 30 well i had been traveling for 36 hours i've been away from my desk for like 36 to 48 hours i was traveling back earlier in the year from cape town to london and you know hadn't seen my girl for seven weeks so you know took a day off um so i even tell this client look to be honest i didn't get a chance to watch

over the demo call so this initial call is basically me stalling and just getting some preliminary information and then kicking the can down the road uh basically penciling in that second follow-up call so this call was actually before the call you saw before this and the one before that like chronologically uh in terms of when i had it in the year so at this point i didn't know about the whole like uh it's not i didn't know it's just i never thought to use that whole put in waiting room feature i think going forward now

a lot of the two call closes that i've had have just been because i've wanted to stall and basically like have some time to think about and this and that but now with the waiting room feature in a lot of senses you know i basically never have to do that i can just you know uh put him in the waiting room speak with uh danny for a few minutes and then kind of uh reconvene so um yeah without further ado let's get straight from i'm from sweden nice whereabouts huh whereabouts in southern or sweden a

town called hezimboy it's at the bottom yeah very interesting never never heard of it before i've been to never been to stockholm i really want to go i mean sweden sweden just has the most incredible women honestly they agree i agree and then i've been to um gothia uh gothia towers uh no uh or not gothia gothenburg gothenburg yeah uh gothia cup like three years uh yeah yeah yeah i used to play a lot of football man it's so funny i remember like i would ask girls like um it was like half about football half

about like partying and girls and so yeah like i would ask her i was like what are you doing here that like oh we're like we traveled from we're here for two weeks because we traveled from the other side of sweden to come meet like british and american boys and french boys and this and that i've also played at that cup actually really anyways um yeah you know just a quick heads up uh going straight into this call uh won't be able to make you an offer today um you know this is just kind of

no pressure preliminary conversation um obviously you know uh danny had the first 15-minute demo call with you um i'll just be 100 honest with you i was actually traveling the last 36 hours uh so i actually just didn't get a chance um to watch it obviously i always watch over demo calls so as i said i just want to get the preliminary information from you um then danny and i can go away and speak about it now um you know from what i understand you guys got two brands um that you're working on and building

um kind of you know where's the focus at the moment and which one do you more specifically want to help whether do you want to help with both so we have two brands and the first brand is focused on the swedish e-commerce market and the other one is focused in the us and we want to focus on the swedish one for sure and we have pushed quite a lot of revenue uh lately and it's only like a month old but we really see a huge potential here um yeah so that's the one we want to

focus on so you see it's a month old but from what i understand you guys are doing over six figures a month with it yeah we're doing like yesterday we did about 35k in revenue awesome yeah awesome um so yeah uh you know six months time um you know or where would you need to be for uh you know for you to consider a success or partnership with success do you mean revenue-wise or revenue-wise do you mean in the entire six months no as in uh how much monthly like a million we want to aim

like 500k to a million yeah that's that's the goal yeah i understood so at the moment are you just running the ads yourself yeah yeah currently i'm doing all of the ads myself but we have people that source videos and copywriters and stuff like that so but i focus on on the advertising myself for sure for sure awesome uh how much time does it take out of your day like four or five hours a day yeah four or five hours a day i do a lot yeah i focus a lot on things and are you

the only founder or is there a do you have a partner two others two others yeah four or five hours a day that's a lot um so yeah if you give me a breakdown like let's say um over the space of the last 30 days uh how much of you guys i'm assuming it's over the facebook yes it's only focused on facebook right now how much how much have you guys spent and how much have you guys brought back i can take a look right now on the exact numbers let's see one second nice so

this is the beginning we have generated 200k so far and we spent 60k on ads awesome and that's in euros amazing and uh what's your guys's biggest biggest seller on that store it's like um led spotlight like when you you can just put it like whenever you want it's like yeah looking at it now yeah yeah awesome and um and what's the um sort of skew on that is that like is that bringing in like 50 of sales 80 of sales like what's the distribution between the products 70 at the moment it's our biggest winner

for sure awesome and then your second biggest winner it's uh we have a galaxy lamp and then we have it's like a um fireplace cabin cabin and so to say yeah that's also a winner okay amazing amazing amazing run about like seven to eight products right now that is performing good so i'm just scaling from there and uh for example with the spotlight uh what's your margins on that we buy it for like six dollars and we sell it for like 30 euros so it's very pretty mario's on that one well okay amazing six dollars

with shipping and everything that's with shipping and everything yeah awesome and your uh the lamp do you know what the numbers are on that i can actually take a look for you in terms of margins and everything and we have pretty much lower margins on that one but i'm not currently it was pretty good the first two weeks but then i scale it down a bit let me see i can sort on the skus here so actually the lamp is the third biggest winner um we sell it for like 50 euros and we buy it

for around 20 22 23 so it's not the best margins on that one and that's why we'll scale it down too and focus more on the spotlight the lead one for sure yeah okay so you mentioned uh in your application you've worked with a couple other agencies and had some not so great experiences um did you touch on that a little more yeah we've only worked with one agency before and we're pretty satisfied with their work but then we added them as a as an admin on our ad accounts and one of the um members

in the agency got hacked on their facebook so they actually hacked our complete business manager and they hacked like they removed all of our ads and we couldn't restore the facebook accounts so and they didn't give us the money back too so it was a very bad experience [Music] yeah sorry to hear about that um yeah okay so that's that now you mentioned in six months you know you want to be a half a million a month uh uh you know potentially even a million months of revenue is that as a business or you want

us to bring you in you know half a million maybe if you could uh you know pinpoint a number that you'd be happy with and then specifically how much you'd want us to spend um you know just so we can just we can you know kind of gather expectations you know because if you want us to do half a million a month that uh uh a 7x rose um not sure if that's possible if you want to do it kind of maintaining your margins as is uh you know then it's definitely a conversation we can

entertain we're definitely aiming for like 500k with a 2.5 to 3 row us that's attainable for us amazing understood so you know out of curiosity um you know obviously it is taking you taking a lot of time out of your day um but apart from that you know why do you want to work with an agency because i feel like i want to focus on growing the company without like managing the ass all day long and i feel like there's more stuff that we're going to focus on now and getting a warehouse here in sweden

and ordering a huge stock here so i'm going to work a lot with that too um then other parts of the business as well yeah so just our curiosity have you guys looked at expanding into different markets you know because we've got clients come to us you know one that comes to mind uh two months ago are actually yeah two and a half months ago um you know this clown was just selling in uk and we're like look i think we're gonna do better like their entire business just uk even had uk in the in

the company name um and you know uh we were like look we we think you could do a lot better in in the states um and you know within the space of two and a half months the ads that we're you know we're still advertising the uk can't you know start advertising canada states and australia but the ad specifically just from the us has three times what their entire business was doing when they joined us and you know we love bringing you know taking clients and we love pushing our clients yes and and going hey

you know maybe you're thinking a little too small here so is that something you've thought about yeah we definitely want to go to other countries in scandinavia like denmark norway finland maybe possibly as well but our main focus is germany as well it's a huge market there and that's also why i need to work with an agency so i can start on working on developing the company into more countries as well [Music] you're very smart man because a lot of e-commerce business owners they're doing good and they never get to great because they're so adamant

on doing what someone else can do better and is is what you know our entire life is based on this thing uh you know our entire life our you know uh my entire life my entire company payroll uh this that and uh you know as as you said you know we can't build new distribution channels for you you know we can't uh build an incredible incredible company culture for you we can you know you know uh we can't test price uh elasticity for you we can't uh you know uh find new winners for for your

uh for your store only you can do that all right awesome so all that makes sense um you know i'll be honest it's it's all very very reasonable um so let me go and have a chat with danny um i'll just be you know put my cards out on the table this is a very i mean you could not get a client that's more fits into our regular mold company coming to us doing 100 150k a month e-commerce wants to get to you know 500k a month this is this is pretty much what we do

like this this kind of fits our perfect mold um so yeah next you know the next call that we have i'll go away speak speak with danny uh speak to the rest of team um the next call we have i will tell you a little bit more because you know on the results side of things it's a green light you know uh honestly no issues here yeah only thing that's important to us is company culture and that's really really important to us like yeah actually that's more important to us than anything yeah because then they

you know we're not you know we're not like a car salesman you know i would say you know car salesman it's you know it's like you're you're sleeping with someone uh you know with us it's it's like we're getting a relationship you know because then they were long-term partners um and you know you know there's a on your side you need to enjoy working with us and on our side we need to enjoy working with you and i you know from my coming up on five years of having an agency that's the only way i've

ever seen it to work um yeah we have very very good relationships with our clients so yeah we'll go over that on the next call and then outside of that we'll make you an offer um just to be very honestly it'll be a low ba you know the way that we like to make our money is also on performance yeah um you know that's kind of the way that we prefer to be compensated um so yeah we'll make you an offer that is is just kind of a no-brainer um and as i said it's it's

kind of based uh the whole um ethos around it will just be we're very confident um in what we can do for you guys and you know we'll be compensated based on that yeah that sounds great so yeah let's go ahead and kick the can down the road let me just open up my calendar and said i was traveling the past 36 hours so it might be a little tight so ladies and gents that is a prime example of me stalling um because i basically knew nothing about the cloud going into it and there's not

much else there for me to analyze but as always try to leave this kind of as raw and uncut as we can without revealing any specific client uh information so um yeah that pretty much wraps it up and i'll see you guys in the sales call aspect so ladies and gents welcome back to the vault now we are getting onto the sales call and with no further ado let's just get started perfect so i said you know last time i kind of didn't go through our normal sort of process just because i want to get

a bit of information on where you guys are at just have a bit you know a bit of a more informal conversation but you know really when we're talking to clients we break things down into into two parts um you know first is you know ask you guys some questions see where you guys are at and see whether we can actually get you the results that you want and really for you to also just set some expectations um because then they you know this is a partnership and you know you need to be able to

give us what we want out of this partnership and we need to be able to give you what you know you want out of this partnership the second thing is uh culture fit you know for us that is super super important um now both of those have to be a green light you know for us to offer you the chance to work with our agency we've already gone through all of that and you know i said you know watch through the first 15 minute recording actually didn't get a chance to watch it which is why

i need to have a bit more of that informal chat last time yeah so we've kind of gone through the state of your business and you know the good news is you know on the results side of things it it's a green light right so ladies and gents um in the way that i always do i uh kind of pre-frame the call by saying look there's two things that need to be a green light first of all our results front you know we need to be confident that we can get you well first of all

we need to understand your expectations of what you want uh results and we'll tell you whether we think you're being too uh uh you know unrealistic or being or not being realistic enough um so that's number one and then number two is uh culture fit so i will say those two things need to be a green light and the culture fit once again that's a lot of sort of uh pre-framing of what's about to come and kind of my way to get them to qualify themselves um in a way that's not kind of cringy and

you guys always see that at the end so uh yeah let's continue that's really reflected on the kind of clients that we worked with the caliber of them uh the results that we've brought them um see a little bit about how we operate so you guys can you know aren't making a decision in the dark you know our number one thing is is results and you know the offer that we're going to make you today is not based on impressions it's not based on clicks it's not based on even a potential of hey we're going

to come in and you know we're going to you know we're going to come in and you know we're going to maintain what you're doing you know really the offer that we're going to make you today is only worth it if we can not only come in and maintain but do a hell of a lot better um and you know we'll we'll outlay that in in a second and you know we've we've done some incredible uh things for our clients you know uh here's an example uh return for one of our e-commerce clients this is

actually auring our first five months with them um granted i will say the first month was primarily retargeting uh and then from there you know it was 80 90 of the spend was on cold um for education companies once again we've been able to do some incredible stuff that's pure pure profit on the education company side of things um we're lean you know we've i got a pretty small task force uh you know myself uh danny kieran luis you know rather than having 20 employees i would rather have you know three um and uh you

know uh the caliber of my team has said luckily with my brand and everything and also just the reputation the agency has uh we're basically able to attract the best the best talent in the world you know danny fun fact about him his background is in software engineering so he was pretty much on a straight line to facebook and um i had to do a lot of convincing and spend a lot of money to keep him at the company so uh yeah you know our our talent you know at the agency is well paid very

very well trained um and yes i said kind of the best and best in the world um you know in terms of our lean approach you know we have no office you know it's funny obviously the whole pandemic hit in 2018 everyone's figuring out this whole zoom thing and remote working we've been doing that since since 2018 we made a decision in 2018 that we wouldn't do any more face-to-face meetings um and we'd have no office and we'd keep things lean so that way you're paying for the retainer and and that way you're bringing paying

for the value that we bring you not an espresso addiction not for some swanky office so that we can look cool so we can just focus on getting you the results that we want and you know we're client obsessed you know i think a lot of agencies out there and one of the main reasons that people come to us as an agency is unfortunately a lot of agency owners are very one-dimensional they only know what's going on in the ads manager they don't know what it's like to spend you know i know it's like to

spend 56k a day of my own money on ads you know at one point we were doing that in 2019 for the education company so like i know that that's a daunting task and i can help guide you through that process you know we know what it's like to have businesses that do a couple hundred grand a month um and we know what it's like to for example negotiate stripe fees down you know most agencies won't be able to tell you that stuff or most agencies won't be able to tell you how to even things

when it comes to uh email marketing for your e-commerce agency you know we have a list of 100 000 people for the education company we send between six and seven emails a week for that um you know so how to clean that list how to keep it healthy how to negotiate your stripe fees down how to improve landing page speeds we're brought on and our role is for paid traffic and that's what we do whether that's i said we'll run your facebook ads your google ads your pinterest ads your youtube ads whatever we deem will

bring you the best results because whatever brings you the best results brings us the best results and as i said you'll see very shortly with the offer that we make you our incentives are in line because you know really this deal only works for us if we improve what we you're doing and we actually get compensated on that and i'll touch on that in a second right yeah you know we run the business the way that we would want to work with an agency which is onboard you really quickly and just not bother you you

know over communicate knowing that half the time you're not going to watch the loom the weekly looms that we send you have the time you're not going to read the updates that we send you you know half the time you probably won't even think there's a need for the weekly or bi-weekly calls but we'd rather over communicate and just make sure you're aware of every single part of the process except that this is your baby so we'll over communicate on that side but on the other side of things we're never going to bother you for

assets we're never going to bother you for creatives we do everything end to end once you onboard that's it like that part of your business is covered and you can make sure you know you can sleep well at night knowing that part of your business is covered and we're not going to bother you every two minutes for emails or this or that and right the main thing here is you're handing this off to someone who's not only going to maintain what you're doing they're going to do exponentially better and that means that you can focus

as you said on our call two days ago on the other areas of the business where you're the only one that can uh you know you're the only one that can do that role and you know no one you can't hire an agency uh to do a product development to you know hire to you know improve company culture really all the stuff that a founder can only do and really the stuff that will really uh take your companies uh to the next level so that's pretty much on that side now we're expensive um uh you

know we're very very expensive um and that's kind of because of the way that we operate zero risk infinite rewards um and once again you'll see kind of with the offer that i make you it's it's pretty much primarily based on on performance and and not only performance but performance on taking what you're already doing and improving it um and look i'm not saying that i'll make you a quarter million a month return on ad spend like some of our clients but as i said with the offer you'll see that you can't there's no situation

where you're going to be doing worse than you're doing right now um is basically it so yeah that's that now basically the the last question that i have for you after i've talked your ear off um is why do you think you would be a good fit for our agency culture and the way that we operate if at all you think that you know we're we're we would make a good team and a good partnership yeah so with with company culture or yeah the culture what do you mean exactly with that um if you can

specify the question a bit more yeah so in terms of company culture i mean as in between from what you can see the way that we operate um and kind of our company ethos um do you think that that matches up and aligns well to the way that you guys like to operate i'll give you an example i uh you know it's you know uh people that know me well know that i'm very very into watches and one of our clients uh kevin rose he was on the board of advisors for a company called hadinki

now if you've never heard of hadinki hadinki as a client is literally my wet dream like it's i could not think of uh you know e-commerce watches like like anyone who's into watches like kadinki is like their favorite brand uh in terms of like watch talks and this and that so in 2018 i got on a sales call with them and you know that retainer would have been around 15 grand a month right so from a financial perspective and from uh you know it was so cool to get on a sales call with them all

the boxes checked i got on a call with them when factory got onto and i decided not to bring on that client because from a culture fit i could tell it just wasn't going to work because when we had to speak to them one person had to approve it with another person who had to approve and that's just not the way we work we like to be fast lean and focus on making you money not having multiple layers of approval so that's an example right there where as i said you know they just didn't seem

like there was much of a culture fit okay i see so yeah um i've been working with with vincennes and we we were 17 and we're 23 at the moment so yeah we basically started like the whole e-commerce business in in high school um and like why i think it would be a great company company fit for us because we're very like easy to deal with and as you say as well like we're definitely happy to give you the responsibility to outsource everything for for growing our company with the ads and we don't we we

feel like we want to trust you guys and so just let all of the control to you guys um for the advertising part and also with the over communication with the weekly meetings and the loom calls and everything like that we're very happy with that as well um and i think we're yeah very easy to deal with uh straightforward and um we're very serious as well and that's i wouldn't have came to you guys if we're not serious ladies and gents you kind of just saw the whole culture fit question at work there um and

yeah not much else to say there uh you guys you know obviously for you guys it's very very interesting um because you're seeing this kind of same flow again and again and again and again uh whereas for clients it's the first time uh kind of encountering this you got any thoughts uh yes for sure i i totally agree with jacob we are two two persons that are very easy to communicate with and we totally agree with with the culture that you have on with your company with new office and and being straightforward in the communication

just over communication is is very important for us as well just keeping everything to together just communicate fast and uh and communicate around the business uh often is important for us as well uh as you said before it's it's like our our baby and it's uh always has been with the with the e-commerce we we have always been very very passionate about business working not just working all the time with working smart as well um yeah so that's uh that's what i i had to say about it so for sure awesome well um yeah good

news is uh you know uh we feel the same way so um right yeah glad to hear that's the great news so yeah in terms of what we can offer for you guys now as you guys mentioned last month you spent 60k and brought back in uh 200k so it's around 140k spread right there return on ad spend um [Music] now we don't want to come in and take uh ownership or we don't want to take credit for what you guys have already done so we don't want to take for example a percentage of return

on ad spend for 140k when you guys have already done that but we also need a little margin of safety because 140k could could have been a fluke you know quite frankly so we need just a little margin of safety so what we can offer you is sixteen hundred pounds a month base fee so that's just you know a tiny uh a tiny base retainer and then from there we're only going to take a five percent return on ad spend of anything we bring you over 100k a month return on ad spend so let me

kind of break that down a little more yeah so as i said right now you know when we're like for example you know if we spend 50k and we bring you back in 150k yeah you won't take any percentage of that we'll only start taking five percent of of in terms of return on admin so obviously that's rev minus um uh you know ad spend so actual return on spend will our five percent only kicks in once we make you 100k that month okay right okay for an example if you we spend 100k and we

get 300k back you it's the five percent of the 200k five no only five percent of 100k okay the first for the first 100k because you guys can already accomplish that yourselves we don't want to take credit for that okay so in that instance as you said if we spend a hundred and back in 300 from the first 100k that we make you you know minus ads we don't take any of that so yeah ladies and gentlemen what you're seeing there and i do this with the law clients at the moment is i actually set

a benchmark of what they're already accomplishing so we actually don't uh in terms of our performance fee it only kicks in at a certain boundary so you know this client has done 140k a month return on that spent in the past um so our fee or our five percent return on announcement only kicks in once we hit 100k so they've done 140k um but obviously we need a little margin of safety right uh because you know that might have been uh exceptional months right so we say that after 100k like the first 100k that we

make you return on ad spend we take no fee right we take no performance fee and then from then on um from then on we take five percent of whatever we make you right and this is you know whenever you're speaking to a smart ecommerce business owner and you know a lot of you guys may be um you know pitching to e-com business owners that are already doing 100 150k a month return on that spin you know if if they're doing 100k a month return on ad spend and you're charging them a relatively low uh

base fee you know in this example we did uh what do we do i think we did 1600 yeah 1600 which is like 2 200 um you know let's say you're charging us a low base fee but you're charging a five percent return on aspen and they're already doing 100k a month return on ad spend without your help you're immediately coming in and taking a 5k performance fee right so that's why a lot of times what we do is we set their benchmark and we go hey we're only going to start taking performance once we

can do better than what you're already accomplishing so yeah just a really important side note that right there is uh when e-commerce businesses come to us and they're we're kind of doing things from scratch kind of doing things from scratch or yeah when we're doing things from scratch or we're building up from them up from a place where they don't have much going on in those instances you know we'll just do a flat five percent and no other stipulation outside of that when a company is already coming to us and already doing a decent amount

then we'll do um performance based on baseline right so whatever we can do above sort of a baseline that we agree very very important right there i said you know you don't want to be coming in and taking um you know a five percent return on ad spend on a client that's already doing 200k a month right 10k performance if you're literally doing you know a [ __ ] all basically so um yeah just a little bit on on pricing structure there we only take it from 100k onwards in terms of return on spend okay

just so another example would be 100k spam 350 brought back it's 250 there that's weird okay danny you mean 150. 150. yeah yeah yeah yeah okay so that's pretty much all you can offer and then it's a six month minimum that's standard with us so we don't take clients on for anything less than that um these days six month minimum and then from there uh ruling month by month you can leave any time that's awesome and so so basically what we want us at the moment is facebook ads of course and so you mean that

everything is outsourced so once we sign the onboarding and send the payment over like everything is automated like with the creatives and everything like that so we don't have to we'll we'll do all of the uh obviously all of the uh copywriting so everything will be done on our end um as i said even as as you know we kind of mentioned in the last call we'll even do things like uh test out new uh funnels like for example for some of our e-commerce clients we've done quiz funnels we've expanded into different markets for some

of our clients you know that's one thing i mentioned on another call yeah we had a client that was basically had uk in their name and you know their company called and we told them we're like you know we think you could do a lot better if we start going to the states canada australia et cetera et cetera yeah the business owner was pretty apprehensive because they built the whole brand around uk and this and that and we still advertise this okay even in the states but from the point that we started advertising this now

month three we bring in more money through the states than their entire business did it through ads yeah than their entire business did as a whole in the uk when they first started with us so once again that's something that clans come to us because we're not we're not here to come in take your take our base retainer do the bare minimum like we're going to push you and we're going to offer new suggestions and we're going to try things for you because at the end of the day you know just to be very honest

with you for us at this stage a four thousand pound a month like we don't touch anything less than four grand a month in terms of billables so our base retainers is in you know is inc consequential uh for us we want to test things and try things and push things because as i said once we don't make any money on that first 100k that we bring you you know in terms of revenue minus ads but we're trying to get you to [ __ ] 4 500k a month because that's when it gets interesting for

us yeah yeah yeah for sure it sounds good yeah go ahead uh is is there a problem uh for uh like we are swedish and uh currently all of our customers are swedish as well i'm just thinking about the creatives in terms of copywriting and the videos and that kind of stuff uh how how will this be managed in swedish yeah so we have clients in uh finland italy germany basically the way we do is we write all the um we write all the content and then you guys translate it um because then we can

get a translator that's possible um and we've offered that to our clients before but every single client has just decided to translate it themselves um because you know that's the easy bit right that's the easy bit is translating once we send you the creatives you know it'll take you or once we send you the the copy it'll take you two minutes to translate it the reason a lot of times clients like to translate themselves is because a translator will translate it word for word or like yeah you understand your product and it's almost nice that

you add that last you're the little cherry on top when you translate yeah you just put it like that you know we do 95 of the heavy lifting that last five percent you can do in it you know it comes out and it comes from you yeah in terms you also ask in terms of the creatives on the onboarding we ask you for like a dump of every every sort of creative you have and then we work with those we do the attitude that we do anything that's needed inside of it but but we do

need some sort of input on balance clearly as you guys have the products or are able to help them in person accounting so in that case we do but that that the way eman said it so it's automated it's because after that first google drive that you send us we won't be needing anything else because we work with that it's just that you won't be thinking okay uh uh does media need more more creatives how we send it uh what are they asked no it's we it's already all in a folder and we just use

that okay that's awesome let me see and for like uh we currently we're testing a lot of products and that has been the key as this is the general store in sweden we sell all kind of smart and trendy products and gadgets uh that's that you can use to to make your life a little bit easier and the strategy we had right now is like testing about two products a day uh to keep finding winning products and be able to to scale because some products can can die off after a few weeks or sometimes it

can last for four months but just about the testing or is it we we can test new products like every day and that won't be an issue to to continue tests with new creatives and products um yeah that that won't be an issue with us at all and if you guys need help with that we've done that as well uh so you guys can run your campaigns in parallel we don't you don't care uh also if you guys want us to test a specific probe or you find that clue or your campaign gave you that

feedback that okay this might be a winner you can give it to us fast and we can uh put it up and see if it runs a scale if it runs with another kind of structure whatever it is uh so yeah both both things work and we we have no issues with clients running their own campaigns and borrowing or testing or researching products and and doing some retargeting to see if it works with that that's fine with us great and um how does our work we want to move to different platforms let's say that we

want to move to like google or seo or how does that work with the with the retainers that's still the same so seo for example seo we won't do um you know it's within the realm of paid traffic so we'll run your ads on facebook or on your ads on google run your ads on wherever you want now that's the thing we're not going to run ads on eight different platforms at scale simultaneously because it's yeah you you're gonna get you only ever here's the thing to get you guys to half a million a month

we only need one cold source of traffic right so we're going to figure out which one works best and then we can do some retargeting you know and cross-pollinate across multiple platforms but for that retainer we don't charge extra for the different uh different services we'll do your retargeting but it's taken into like if google makes another 10 grand and whatever we will it's part of the revenue minus the admin of google as well so it's just another channel but it's not extra it's nothing it just takes stakes into the same deal okay once again

it comes it comes into the theme of we're the most important thing is we're aligned here and we're in our incentives are aligned you know we're not we don't get paid on we don't take a percentage of ad spend we don't take a percentage of revenue we take a percentage of what we're making you after ads on the campaigns so if that means that hey we can make more money if we even you know for some of our clients we're even running youtube ads if if you know if that means that that's a better channel

and that's bringing in um you know more net returns instead we're we're on the same page here right whatever is best for you it's best for us and whatever's best for us is best for you so that's why kind of this structure works the best and that's what we do with our clients that's awesome yeah i really like the offer is it possible for just have a quick and with vincent so we can just speak and uh for sure i think um is there a way to uh put you guys in a or maybe just

you can split it into groups i was about to say i'm pretty sure there's a way to identify you know how to do it i'm going to you know i'm pretty sure you guys can do like a spit spin-off meeting okay oh let's check trying to see her as well [Music] maybe in that case probably just hop off uh zoom um give each other a call or you know hop into another zoom meeting and then danny and i will wait here okay awesome should we leave or just leave the meeting yes i can i can

con you on the on the phone jacobs and we can just hear it sure yeah just just mute yourself and turn off your video and then come back awesome thank you so ladies and gents what you're seeing right there is a reverse version of what um i've done in the past with the waiting room so yeah obviously there's two business partners there's sort of more dis more decision makers involved um so yeah they just muted themselves gave themselves like a regular phone call just to go over things and make sure they were both on the

same page once again it was nice because that meant that we didn't have to have to kick the can down the road and you know uh call you know wait for a later date to call so um yeah uh let's let's see what they say i made myself look i didn't know how long you guys would be so i made myself a quick um quarter stick of butter two egg yolks and mcp oil danny and i both do keto so uh we have a lot of butter a day that's nice yeah so um yeah i've

had a talk with vincent and i think we're very happy with that with the off that you offer that you gave us and we want to proceed um with working with you guys awesome great stuff yeah we're really looking forward to it uh actually yeah it feels it feels feels very good for us yeah and uh i'm glad um yeah first of all welcome to the agency um in terms of uh getting uh you know getting the ball rolling here's next steps we'll send over the invoice and get that paid on the call now we'll

get you set up on slack and then we'll also send you the onboarding link now when i send you the onboarding granted i'll say it it takes you 45 minutes but that means that you know for the next three weeks we won't have to chase up and try to get an email and a password here and it doesn't like it takes you 45 minutes and then it's done and then at the end of it you'll book in your onboarding call and you know if you go to the onboarding today you might even be able to

book an onboarding tomorrow right so now be with myself danny luis and kieran and i said that's where we'll come in and we'll have the initial uh onboarding call and you'll meet the rest of team etc etc so first things first we need to do today is get the invoice squared away and um i create you guys a slack channel also um very convenient danny his background is in software engineering but kieran's background is in law um so yeah kieran will just add the few little uh amendments to the contract and you guys should get

that in the next like 30 to 60 minutes that's awesome perfect perfect so if you could drop your company details here um so i need your registered business name registered address and then your vat id um and then i can go ahead and send that over one second so yeah ladies and gents that pretty much wraps it up now this client uh ended up signing around like five weeks ago at this point um so literally today i just uh billed them unfortunately their bank came back with a decline of do not honor uh because the

thing is we actually pull up stripe it is let me tell you i think it's one hundred and forty four pounds seven thousand one hundred and forty four pounds um is our first month with them so um yeah pretty good uh i'll leave the screenshot as well of danny putting it in the slack channel to the client so seven thousand one hundred forty four pounds just shy of ten thousand dollars like nine thousand eight hundred dollars or something like that but obviously with our base retainer as well it came out to around a twelve thousand

dollar billable in the first months and danny thinks in the second month's uh pounds it's going to be around fifteen thousand pound performance fee which is right around uh 20 000 i believe a little bit more than actually i think 21 thousand dollars 22 000 um so overall i think second month it'll be between 20 probably around like 22 to 25 000 uh overall billable um which i'm actually a little nervous about because like to get that already in the second month granted as you can tell like our performance like our our deal structure is

impeccable right the fact that like it's a low base the fact that we only start making money past the point in which like what they were be able to accomplish before right so like their benchmark was like around 100 best months you know 140 000 in return on ad spend so it's not like we're coming in and taking in any way credit or performance fee off of what they were already able to accomplish so i guess in their mind i guess that kind of puts me at ease um knowing that in their mind they're not

going to go oh well you know they're just we could do this already because it's like okay if you could then then you would have right um so i will say a lot of my past performance i guess the reason i'm saying all this is because one of the biggest issues with an agency or at least that we find is once we get to a point we've noticed that once we get like 15 20 grand in billable that's when the client is like okay we're you know we're paying these guys multiple five figures a month

like we could have an entire team in office for this price right but also with those clients in the past you know we haven't had uh as solid of a structure here where we only start taking performance off of a certain baseline that they were able to accomplish right uh and in offense the founder did say or the co-founder did say he was spending four or five hours a day and he was only able to accomplish those numbers so you know hopefully i can see i honestly can see this client um getting to like a

40k billable um which as i said is scary because i know in the past we've had the issue where you know once it gets like 20k they're like peace um also i guess in offense we do have a six-month minimum with this client um that's one thing we haven't done in the past you know or that was kind of only last like nine to 12 months at the point really actually close to like nine months um we implemented a five or six month minimum so uh yeah long story short i'll i'll leave those screenshots while

i'll leave the personal screenshot obviously that danny sent to me he's like yeah i'm pretty confident it'll be like 15 000 pound performance fee in the second month so um yeah pretty good stuff and then i guess i'll also show the response i think the client said that they want to scale to like let me just pull it up on slack um make it easier i think when uh we he put the uh danny put the performance fee what is it um came out blah blah thanks for adjusting can i pay that manually uh yeah

no it's actually on the other one i hope we can reach 350 000 today so here's a response thing the sales have been popping off today hope we can reach 350 000 say which is swedish crowns which 350 000 in a day is around 35 000 in a day so we're making this this client just an aggressive amount of money at the moment matching 10 ad accounts um for them so uh yeah obviously it's very very fruitful um and you guys are lucky because you guys literally have access to danny whenever you need them right

there's sunday calls are always available to you um and yeah at any point you can go on there share your screen get feedback and it's it's almost like you're working with our agency right you have you know my cmo genuinely i can say this because of the because the level of talent that i attract and i have a track record of attracting right at the agency right you know at the moment we're in the process of hiring like it's nuts the talent that we have available to us and i can tell you honestly danny is

hands down top ten like at a maximum top 20 or 30 media buyers in the entire world i can honestly say that confidently um you guys have access them right and this is as i said that's the same mastermind that is behind us bringing in 20 30 40k performance fees right um and i will say it's not common to go above 20k uh but yeah 20k you know we've done it quite a quite a few times before so um yeah you know um i'm not here trying to sell you anything you guys are already cpa

members i just really sometimes it's like um you know i i i think you guys you know the community we have in here and i know i'm going to have attention but the community we have in here is so incredible it's like nothing else out there um because let just let's be let's be honest with each other who else do you know who has a program that still actively runs an agency right um you know there's no one really out there um or at least who's doing it at this level so the fact that you

have access to my team in that way um you know sometimes it's just like uh man it's i i you know i'm i'm so happy about the community we've created here i'm so awesome i'm so like pleased with the awesome product that we've put forward to you guys and the only you know i implore you the only thing that i will say is just use it like usually you got this incredible community you know these incredible q a calls like you have access to like people who are in the trenches who are in the field

every single day um it said like the you know it's to actually learn from an education company that still actively runs and as i said not like it's a little side thing like that is pushing and growing every single month and every single month is testing things and learning things and bringing it back to you as i said use it and especially those sunday calls with danny as well i really i cannot state how powerful that is um come on there anytime you want you know especially for you guys that are got performance deals it's

like he will help you put more money in your pocket and you can see how freaking juicy some of these performance deals get so uh yeah i'm going a bit of a tangent here but i hope you guys enjoyed and i'll see in the next one welcome guys to the second video of the world um you guys probably seen the first and if you haven't i highly recommend you go and see that one first the info agency ads other of you guys might be only coming for the e-commerce side of things but in that one

i explained a lot of things that i'm not going to explain here but that will do as well for e-commerce so you'll see a lot of the how we analyze that account in the past and other things about structure and how we think about angles extrapolates and it's very very similar to what we do here i'm going to skip that so i hope you guys see that first and then come back to this one and yeah let's get straight into it so let me share my screen on yeah so what a little bit of context

uh this client is um an e-commerce and as you can see we've made over a million for them on the last 30 days and uh here just to get you excited before we enter everything you can see some days we're spending up to twelve thousand dollars a day yeah that's in dollars i uh i don't know if you guys see how you can standardize the currency if you have another currency you can change it i'll go through that also on these at the end on the reports but yeah we manage six side accounts for this

client spend around 12 000 a day it you can see it has its ups and downs and each account sometimes spends more sometimes less but you'll see that this is the reality of spending lots of money especially with many accounts and more than one product and if you haven't managed spends for over or i would say around four thousand a day um that's where it starts to get very different you start to manage the ads fairly different uh you learn a lot and you'll get an inside view on what moving a lot of ads looks

like so now you'll even run into problems that you can even create more after that you get to the page at limit which i think facebook is gonna remove but at the time of this recording it's still uh still happening and yeah oh by the way this client uh before us wasn't spending more than two thousand days so a good day they could spend two thousand now we're spending six times that so yeah in today's edition we're gonna go over the structure of the campaign so how this differs from what i thought on the previous

module on how this structure uh is different and it has to be different now we're gonna go over the day to day on managing twelve thousand day how many hours you have to be in there how many assets you put on how many ounces you put off how many campaigns etc etc then we're gonna go over the new us library how we get this inspiration and how we are able to craft new ads finally we're gonna see how you can manage multiple ad accounts at the same time see what's going on and have a more

weird side view on the whole thing because a lot of the times you got to get fixated on one account and don't look at the others or maybe it takes you too much time and you only want to see the attic unturned and doing well you can go into it and on these reports it will tell you exactly what's going on with your chat account and with each metric that matters also at the end of the month you have a raw deal because we have one uh you don't want to be summing uh a chat

account or uh doing whatever else or changing currencies or whatever you create a report and that's that's how you see the whole thing so um yeah let's get started in the structure of the campaigns uh you might be asking how all the pieces of the puzzle fit together how many campaigns are these guys moving how many outsets how many are how often are they testing stuff uh here you'll see how the pieces of the puzzle dance together and i say dance because they don't really fit uh it's just a dance it's just like sometimes you

get something right you you got something wrong but there's no like okay you feed the piece and it's set and now you're just printing money not really happening like that unfortunately well maybe fortunately they could know they need an agency to to know what to do so well here's the structure of the campaign uh it is actually the same slide of the old presentation if you've seen it but um yeah let's think about um usual scenario we have a campaign it has bunch of look-alikes bunch of interests bunch of broad ones uh we have about

three angles so instead of five we do three because we have more we have very different products we have many products we are not able to manage if we have eight different products or something we that the eight times five that's 40 at that's too much to manage that we have like uh three here you can see this is a different type of campaign you see it's campaign and six brought out suits so that's interesting um yeah uh and by the way when i say only three angles it doesn't mean that we are not testing

new creatives every time because uh for this client we only run for one country and countries in special b so sending twelve thousand dollars say you saturate the mark prefa market pretty fast so you have to be changing the creators kind of often product every two weeks you already need to be uh with completely new creatives we're gonna zoom out a little bit on the ad account will have multiple prospecting campaigns you can see there's four prospecting campaigns to retargeting uh is not this ratio always i'm just showing that we obviously run retargeting plus perspective

in this icon prospecting does even better than reiterating but retargeting still pull some sales at them acceptable raws so we still have it but ninety percent of the account ninety five percent of the ad accounts are prospecting so yeah um here are um well how those differ from our normal campaign so i have a scene to confess uh i've been preaching all this time and especially in the last module and all the q a equals how ceos are the devil and abos are what will ascend you into the having of media wine but most of

our campaigns here are actually cbo and that's the truth of it so let's let's check out something so 12 000 is the admin 40 it's what i usually my recommended bucket is like 40 50 from 20 to 50 let's say 40 to be a little bit on the operand of my recommendation and n would represent the number of attitudes so um yeah that's that's an equation like if you multiply 40 times the number of outfits you'll get the total ad spend so we want to be spending 12 hours in a day at 40 per accident

um well i'll let you guys do the math but that's actually 300 so it means that if we have 300 assets each spending at 40 a day would be at 12 000 so those managing 300 that's it so they seem realistic to you the answer is clearly not and i wouldn't have any hair if that was the case and if we were managing 300 assets i'm only 21 i don't want to reduce my hair i'm pretty chill i i don't let anything really get to me so i won't be managing 300 athletes because that that

could be a lot of stress a lot of work a little bit turning on and off stuff and um probably lots of other client work will start to get neglected so this is how we actually use cbo so a cbo because i'm still huge fan of how we manage things we treat ceos as we would treat another in any other account so it's just an outset with i think about it as an asset with more assets inside uh how do we treat usually another right it's like we first never add or remove anything from an

asset so we do the same thing from a cbo we never add or remove anything to a cdo and if it's underperforming we just kill it right there and then and relaunch and all these other stuff so we launched many uh as you guys know we launched a lot of assets in this case we would launch a lot of cbo's we have over 400 campaigns across these excel accounts okay so yeah for if we were to spend two thousand a day or something we would have lots of assets on that account not not 400 running

just in the history without probably 400 because we returned off a bunch and turned on a a launch on as well so you can see it like instead of having 400 that's it some months a month we have 400 campaigns we're treating these cbo's as ads we kill them on a one-day window so these products are not expensive and if people are not buying them right away they won't be buying them and this plays a special special role on the way we treat this account and how we managed we'll cover more on that one and

the budgets of the cbo range from 50 to 600 days as you can see we have 600 dollar a day uh assets and that's 12 000 uh let me just do it here twelve thousand over six hundred it's like ten that's twenty right so only twenty campaigns instead of three hundred attitudes so that's more more manageable um yeah the tribution window is one day so we've tested both we've left that seven day click on one day for this client um well it turns out one day uh is helping us way more like installing facebook we

need someone that will buy right away because this product is usually bought right away so here are some of the numbers that you guys can steal this is one of the ad accounts and as you can see there's like some companies with 42 43 so you can see we're we're running lots of um of campaigns this is only a 30-day or like 60-day um window and you can see i just wanted to show this so you can see each step of the funnel and the ratio so you can see this is sorted by website purchases

and you can see over there uh one two three and four on the top on the columns so the first one says click to page view it means how fast the store is loading uh how many people are dropping off before the store even loads so as you can see the average is 88 and we're aiming for higher than 85 percent usually if there's something wrong with that well this is actually very good this is this actually very good their store loads pretty fast and that's because they have put a lot of things in place

to make sure this happens but for you guys to know upwards of 85 88 on the scale we're running saturating the market as you can see 2 million impressions 6 million rich and this is almost 2 million rich 6 million impressions that's almost 3x um frequency for gold that's insanely high but that's because we're putting so much admin forward page view to what the card you can see a rough eye average is about nine percent maybe a little bit higher uh this is this is very good um very very good so if you have five

percent that's good still if your numbers are not this good you won't be able to spend 4 000 like you you simply want so you have because each small change percentage at scale would also scale so the error or like going down a little bit you could say oh but one percent is in peak yeah but one person once you are going through six million people it becomes huge once you have a hundred thousand clicks one percent acquaints for well you can do the math i'm very slow with math today guys uh a hundred thousand

clicks one percent it means a thousand so you're probably missing out on a thousand people and if that's on the conversion rate you already have a thousand less purchases that's insane that's lots lots of purchases right so a little percentage change on this thing we want uh one make you able to scale as hard as we've been able to add the car to checkout you want that over 90 percent um depends on the product as i said this is cheap this is fast this is why we see these numbers on other stores we don't see

any numbers anywhere near this on on this metric because out of the other times we have the high price point and we actually like high price point more uh but this is it isn't so that's why it is that percentage is so high and if you check out the purchase out 70 now about 65 that's good that's pretty good so you can also be a little bit lower in that end again if you're lower in all of them then you have problems because you stored now convert to two percent one percent and that's not good

enough you can see conversion rate of the store or like around five percent so pretty pretty um now let's see the structure of the campaigns and how we are able to cram all that aspect on that inside the ads manager so yeah that is how we coordinate them which ones we turn on which ones which are now so i decided to do some keys basically um you scale the same day if it's performing well and you scale as fast and as hard as possible the same day so if you see it doing well in the

morning you put a bunch more of those at the same time by duplicating and by having similar assets for that product go hard very hard a day so you could be spending way way more very fast in the morning let's say as soon as they wake up as soon as luis wakes up if something's working we push it super hard so we launch many more campaigns we up the budgets we go crazy we are not looking as much into okay like uh should we do small budgets and many you know we just put lots of

things up this is a swing like some days are good some days aren't as good so you have to really take advantage of the good days so if you see something doing well you scale it aggressively by launching similar ads and many many more campaigns and assets because each campaign has a bunch of assets in in inside of them right away if the first 100 yeah dollar suspend brought you sales on kpi then you launch 500. more than a thousand more than three thousand more because you're gonna be spend you're gonna be spending as much

as possible because tomorrow maybe not the same story so that's one thing also this means you also have some days you have lots of things won't be doing well so you have to turn off a lot of things but in that case what we've learned is you don't have to you don't you don't kill as much and you don't descale as aggressively because that will really take a toll on the account and we hypothesize is something with the pixel that now doesn't have this much influx of data so it doesn't do as well so you

don't want to turn off as fast as you turn on as far as those g launch um yeah second point launch new creatives as you get them so we test about four creatives a week a week with their corresponding copy and this is per product so we're testing lots of uh creatives and copy as soon as we get anything from our client we put it up we tested and they are very diligent and now they have to be giving us a lot of creatives uh you don't have to test as much as we do obviously

but just test as much as possible as much as you can because if your client is providing you with uh creatives that's as many as of them as you can so we have to change creatives often um just because we are in a smaller market than yeah we saturate the market pretty often then don't touch anything once live so we say that with the assets now we say that to the whole thing because if you're using cbo's you have to treat them as cbo's as i said and don't touch them so it means don't go

into it and turn off the bad assets don't go it into an ad and turn on turn off the bad ads like once live it's live don't change it don't touch it and anything you want to be doing new you have to be do it like on a new campaign like that's the nature of uh kill everything on a one day window so if it's doing bad kill it the same day we only look back one day nature of the product as you said maybe you can go further if your product is more expensive but

kill everything on a one day view window maximum seven days maximum and test videos so could have changed the landscape the main thing is having good video ads that are likely to be viral that are exaggerated yeah a good video like a good video will make your ad life so much easier so so yeah now i want to touch a little bit more on the classification and what i said i was not touching stuff and how facebook works and why we have to launch so many things and yeah so well performance on facebook isn't linear

so and it is inconsistent and that's the nature of the algorithm so as you can see there that there's an algorithm um and this is my speculation how it works and i'm pretty sure it is how it is so this is a classification algorithm on machine learning as you can see the machine starts on red and then starts like classifying and making clusters of each color and classifies areas so this is what facebook does and i feel like they're running one of these models per ad or perhaps most likely herod i think the optimization happens

on the ad level and i've been confirmed this by um by a few people so that's why you sometimes get lucky and sometimes done because sometimes you get to the look after sometimes you get to the green one sometimes you get to the red one and some some are better than others so you get lucky sometimes you don't uh but how do you beat this lock you don't want to be relying on getting lucky so to beat the system um and that's using the statistics is you launch you buy more plane chips like if you

you can launch many more assets then lock becomes less of a factor each time so the more you launch the less chance of the less chance will be involved and the more it just becomes statistics and then you just kill the bad ones so you get the good ones and then you kill the other ones and that's pretty much it so you have to invest a little you'll get your winners and you turn up the bad ones and now you're not relying on luck you're just doing like volume let's get into inspiration and how you

can get good ads so here's the new ass library um well before uh you would actually on the old ads library it was useful for two things i would use it rarely one looking at competitor ads that you know by heart so you have to know the name of the page otherwise you're [ __ ] um and if i could cars on these ones i think it doesn't matter or for prospecting annoying some of you guys for prospecting also go to the at library to criticize some of the ads or to build uh give them

some ideas about it or just to see if they're running out and maybe it could also work if you're bored and just want to see a big pro spot not that useful right so ah yeah not useful at all so there's a new ad server so that's very interesting and we'll go over it now uh so i have some cool examples here let me pull up my notes so we have um three as a bond and this is the new ads library so let's check it out how it up and over here uh we don't

put colombia because we don't run out there so we'll go all out united states and now you can search for keywords so let's do men's skincare now i'll give you guys a couple tricks that you probably won't find anywhere else and that's um oh you search for your niche so let's say we're doing under eye cream for men um well now we see that there is competition uh sorry that's loud um but you can see they are showing how to use it blah blah with a male man with very good skin so you can see

that kind of so you can start learning about the competition but one of the best tricks this is also action skincare skincare they are using like a celebrity i think um but the trick is you go down uh on this internet problem but should load properly uh you just go down and see ads that been launched a while ago so if someone's running out from january it means that they are pretty good or they are working very well because you don't have or not that's not working running for lots of months right like no one

building so you can see the add details and well you can even go see their funnel uh i don't see many more things now it doesn't mean to be a a celebrity but oh it's a celebrity um don't know yeah maybe it is um well yeah first trick is just go into the ad and uh and see all that and the other one is those ones let's say multiple versions uh other times have many ids and will show up here so if they have many ids it also means that the ads running very well and

they just launch it a bunch of times and they're not sharing uh engagement so you can also see that and that's pretty useful so yeah let's go over uh well we already think so let's uh see like a very popular product right like this whitening i know it's view up sometime a few years ago and still still moving lots of volume um so you can see the high smile and this product and you can see it looks like without so you can learn from it but you can scroll down he said and find some of

the best out so this is like charcoal so you can see different kind of products um it seems like some of them are saying that painless easy book is is better um you can see there are so much running in january since october last year and more so you can see all the ads and how they're running so you can you can search your niche and see what's working and that's how you get better inspiration now so very very useful um and yeah oh by the way if you go back a lot in time just

check if it's not um retargeting because if it's rhetoric and then it's not as useful yeah so yeah now let's go over some reporting so uh here uh to make your life if you're managing multiple ad accounts at the same time multiple products you have to trace raws uh you can create reports so you go to your dashboard and on those dots uh you click them and then you go where it says ads reporting these reports you can fix that annoying thing uh that facebook updated with the different attribution windows that doesn't show you the

totals of the accounts you can fix that or if you have accounts with different ads and maybe you can also do reports of your agency in general so you go you go on it and then you hit create report it will show you this window so now you name your report and you select the icons you want to analyze for the feature of making the total show you need to actually select more than one account so keep keep this in mind and if you don't have so for example if you have a client that only

has one account select that account and an mtr account so but you need to have more than one at least two all right so if you have more than more than one you're fine uh if not like select your clients and an empty one like you can create an empty one or your agency one or whatever so that's very important so now let's create the report so you select once you create it it shows you these things so you create a pivot table once you've created it it shows you can well you can explore the

trend line and the bar chart on your own but now we're gonna go over the pivot table and because you can customize on the right side your pivot table as i said with the metrics you want so you um now we're going to be adding conversion value so which is you see breakdown is blue on the customized pivot table you go to metrics and you select conversion uh conversion volume um yeah so you see we did it um it says attribution setting it says multiple attribution settings and it doesn't show me the total so that's

pretty annoying and now on the top left corner uh that was my butt you see it says the number of articles or under the name of your board it says um multiple attribution settings so you click that and it will show you a window that says a standardized distribution setting so you turn that on and you put seven days click one day view you can play around with more they have 28 days on other things but once you do that now it shows you the totals um so yeah that's pretty useful and um you can

play around with different attribution windows you see if you put 28 days it will show you way more conversions uh so you can argue with your client that well they're getting even more volume so yeah that's pretty much it for today's uh today's vault video hope you guys learned a lot i put a lot of effort in these ones and i think they're very useful very insightful on what actually goes on with managing all these clients and now you've seen the end to end um well now you know like everything uh inside the agency if

you have any question about these things specifically uh you can also turn up to the q a and they'll be more than happy to answer those so yeah that's pretty much it and see you guys in next morning if you enjoyed that video i went ahead and picked out another special video that i know you're gonna find immensely valuable you can find it right there i know you're gonna love it and i'll see in the next one