How to Boost Social Selling Index (SSI) on LinkedIn

hi everyone my name is Sofia I'm International projects director at modernwap and today I'd like to speak about very important topic it's social selling index maybe some of you is already familiar with this index maybe not but let's talk about it in detains so this index is such an indicator of all of your activity on LinkedIn how detailed you design your profile whether you post different types of content how actively you send connection requests to your prospects so generally speaking the index reflects all of your activity all of your actions on LinkedIn and I think

it's obvious for all of you that if this index is high it can gives you lots of benefits lots of advantages to your profile and here you can see some of them for example with a high index you will more often get into the list of contacts recommended for adding so you will be at the top of the section recommended for you you know that if you click on my network then you will see the list of people that LinkedIn recommends you to send a connection request so let's see how it looks like and as

you can see on the screen you can get 100 points maximum and also you have points in each section so there are four sections uh 25 points each scale and I think it's clear and you can see also the average SSI for people from your industry and for from your connection leads as well so the first scale refers to your profile design and attached multimedia files LinkedIn analyzes whether you have all sections on your page I mean feature section headline about skills and endorsements interests some influences that you follow so every section in your profile

is really key important it also analyzes whether there are attached files attached to media and short force or on reads it's very important to have attached media in your work experience especially in your current work experience so the next scale is uh called find the right people so let's say how you're good at finding expert interesting and professional people for your profile so let's have a look what's essential here what's important for LinkedIn and here it tracks who do you add to your contact leads or what is your connection rate how many second degree level

connections you have in your network yes it's very important point so it also analyzes how many filters and which kind of filters do you use while searching in sales Navigator and how you active in sales Navigator do you save leads within sales Navigator so it's really important to be active during your audience growth let's move on and the next scale is called engage with insights so a healing tin looks at how you create interesting content content how you maintain active communication through posts do you do reshares how you active in the comments it's yeah it's

a very important for LinkedIn and for high social selling index and what points I'd like to highlight here I'd like to say that LinkedIn tracks your activity also in LinkedIn groups and news feed of your connections so LinkedIn also analyzes how many likes and comments you leave below the posts of your target audience and do you get positive feedback of your content and also LinkedIn tracks the relevant of your posts and reshares so yes this section is all about content it's all about your activity in LinkedIn groups in comments in engagement with your target audience

and with your audience profiles and finally the last but not the least point is about how you build relationship on LinkedIn and healing thing takes into account the number and the frequency of the messages that you send it's very essential to have active communication active dialogues with your audience on LinkedIn and also LinkedIn tracks whether you are active in terms of communication with your colleagues yes I don't know why but it's really important for LinkedIn that you chat with your colleagues so if you'd like to boost your social selling Index right now just find out

your colleague and text them since then let's chat on LinkedIn because it affects their social selling index now you can see the link just follow it and you will know your index in a couple of seconds and I'd like to highlight here that there is no like very strict information which number is good and which number is bad but based on our experience we consider that the social selling index is high if it's more than 65 points so if you have 65 points and more I can say that you're really a good social seller if

not don't worry it's not a problem just have a look uh which scale is less effective and you have time to fix it and change the situation and make it better so that's all for today let's stay in touch and I wish you great success on LinkedIn bye see you