I Tried 97 SEO Strategies… Here’s What Works RIGHT NOW in 2024

so people in the SEO world are pissed they're saying Google is killing sites content sites are doomed and there's conspiracies Galore about Google saying one thing and doing another rewarding media sites Reddit while screwing over everyone else so we're entering a new world when it comes to SEO and SEO as we knew it like a year ago it's still not quite dead actually right but the big pivot here is in so here's exactly what's happening Google is making reactionary moves to Ai and Chad gbt by becoming the human answer platform namely it's rewarding user generated

content and Authority right Forbes and Reddit things that chat GPT can't actually do so if you're just a small website owner an individual blogger or a Content site how do we actually compete with that doing SEO in 2024 like what do we do right now to generate traffic and how did I do a complete 180 delete like a 100 articles change my strategy and increase my organic traffic during all this craziness by 50% in this video I'm covering the exact step-by-step SEO course you need this year so we're going to cover the problems with SEO

right now exactly what you should be doing how to Pivot if it's just not working for you and a game plan of what to do in any Niche now if you want to join us learn how we're building these profitable online businesses in 2024 click the link in the description below I'll give you access to all the resources you need to get started once and for all so after the recent Google updates people are pretty pissed off Google's killing the industry the greatest trick Google ever pulled was convincing everyone that all small content creators are

blog spammers The Verge has gone nuclear um every site I know of has been obliterated does anyone care anymore stop with the blogging is dead the truth behind Google core updates my conspiracy theory so AI content is making Google crazy all that they have done is reacted and rewarded uh user generated content forums and Authority so they're they're saying Authority matters because that's the only thing we know that can be trustworthy potentially big sites and user generated content Reddit threads of people just saying stuff even if they have no experience on the topic so that's

their answer to AI so as a small blog what do we do do we add a forum to our site do we pretend that we have a bunch of products on our site and we're actually not a Content site we're a big e-commerce brand not necessarily right we don't have to do that but what we have to do is realize that Okay Google's rewarding user generated content and Authority that is their answer so as a small blog we need to write things that don't require Authority and don't need user generated content so when we think

about this what we want to rank for when we're finding our niche as a small website is things that aren't too competitive first so your money your life things like Finance software business decisions risky stuff Health Fitness things that can actually affect people's health or their wallet or their life we probably want to stay away from those now to be completely honest what we can do is find easier less uh risky keywords that we can write so just do a search for something like random like living room ideas okay we see there's a bunch of

sites ranking here not saying this is a good example but like yes there's going to be the discussions in forums tab here but there's not Reddit on page one there's not an actual Forum as one of the search results so we have to find things that are less risky and actually we can rank four so how do we find them well it's a little bit different in every Niche but I'm just going to give you a broad example first so if we put in ideas ideas are just generally top of funnel ideas that people have

they want some inspiration on so if you put that in what I would do then is you drop the difficulty down to literally like two we don't want to like previous videos I say oh drop it to 10 or 20 we want things that are super low competition right and then we can also say lowest Dr so this is important you can say up to 30 in the top so this is saying that a site with a domain rating of 30 or less is ranking in the top five meaning a low Authority site is ranking

for this we can show results so what we see here is a bunch of random stuff so there's cool drawing ideas Easter Easter basket ideas birthday party ideas so this is giving all ideas so the easiest possible blog to rank for right now is probably things around uh party ideas birthday parties 40th birthday 50th birthday 60th tattoo everyone searches for tattoo ideas right so that's not competitive either so lots of like Hobbies crafts and things like that weren't competitive and still aren't competitive when it comes to SEO you can just do this in any Niche

so put in something like business the most broadest thing possible I drop the difficulty down to two and I see low Dr site in the top five and we see all kinds of interesting longtail keywords here that are actually somewhat interesting like how to start a box truck business how to start a medical transportation business how to start a permanent jewelry business so really writing all kinds of things now what we're looking for when we put these keywords in again with SEO we're trying to rank this content on Google right so we're trying to figure

out what's not competitive what we can rank for and then how we can build topical Authority because we can't just write one article we have to write a lot of them to blanket the topic another easy SEO thing to rank for was like names right just these ideas these names these lowrisk uh things we can rank for so like cute names Backstreet Boys names not I don't know I don't know their names Justin that was in sync but there's they have names uh fairy names Druid names space names you see like a ton of search

volume here so what we're doing is like in this new world of SEO like it's a little bit more difficult to rank and I'll show you in a second here like affiliate specific keywords like best software best credit cards things like that that are getting more competitive so we're finding like okay if we're going to shift our strategy to make money with a website we're going to shift it a little bit from like just affiliate marketing to getting a ton of traffic back with easier to rank for informational content building the email list from that

content with exit and 10 pop-ups and adding ads to our blog so that is still a viable option for Content sites the good news is there's a ton of search volume for a lot of this easy stuff I mean if you're a food blog I put in recipes and you can see all kinds of different things like rice cooker recipes difficulty of two 9100 penet pasta Trader Joe's uh all kinds of different things right so you find the search volume which this is the monthly searches and then the keyword difficulty is low and you just

put in these seed phrases related to your Niche so if it's food it's going to be recipes if it's Fitness it's going to be workouts and then you just drop the difficulty down to like literally two and you know find things that way cable back workouts CYCC syncing workouts shoulder cable workouts so like if I was going to start a fitness blog and I'm like I was writing all kinds of stuff about treadmills and back exercises and workouts and like maybe my uh Niche is like you could have anything from high-intensity interval training to CrossFit

whatever I would hone in on what is the easiest stuff to rank for and I would start writing every article about cable workouts because that's the easiest opportunity like if you're in Fitness you want to rank content on Google look at all these keywords cable back workouts chest cable workouts uh bicep cable workouts so there's a lot of different things and then again you blanket the topical Authority by having all of the articles about cable workouts now even though it seems tough there are still opportunities out there everywhere most people that are complaining about this

stuff yes their rankings went down right maybe they were on page one and they're on page two but the question is like should they have been ranking for it in the first place do they have the best SEO skills at all or are they just complaining on Reddit forms like I know most people on Reddit complain that's what they love to do on there sit in their basement and complain so the thing is if we put in best software yes it looks really competitive' 70s right but if we drop that difficulty down to like two

we show the results here even if we're using an affiliate keyword for SEO for best software we can still see there's stuff in here right like a lot of it's around music recording and podcasting so best golf simulator software difficulty of zero it's searched 500 times a month deep fake software little risky to write but whatever uh GoPro editing software right so there's opportunities in every single Niche still you just have to lower the bar a little bit on what you're writing about so the first thing I would do is just look at HRS or

another SEO tool like use it for a month and cancel if you need to but use it and try to find like okay in my Niche if I put in my main keywords around like this one's like best kayak if I put in like kaying fishing whatever my niches business blogging anything and I drop the keyword difficulty down to a super low level are there enough keywords and enough categories of stuff to write so the truth is for outdoor products when it comes to SEO if you're writing about Kayaking and fishing and recommending that kind

of product the opportunity is still out there I mean there's tons of different things best kayak paddle fish finders inflatable fishing kayaks kayaks for dogs if you're in the outdoor Niche or hobby Niche you don't really need to Pivot you just need to keep doing what you're doing finding low competition keywords you can rank for however if you're in more competitive niches like a lot of people are a lot of people like to write about making money online or software or blogging or things like that Finance you know kind of that professional experience that you

have you just have to find the easy informational seed phrase for you now it's going to take some time you know if anyone can find it it's going to be a little bit more difficult so you know you have to find it for yourself and the goal when you find it is to find a keyword seed phrase that gives you 50 articles that you can eventually write that are low competition and once you write all of them you're you're going to have more content than anyone else cuz think about it like Forbes isn't going to

write every single article about the best kayaks paddles fish finders inflatable fishing kayaks kayaks for dogs like they don't have the time or the resources or care they're making enough money big media sites to not go down this rabbit hole right so you have to as a smaller blogger go down the rabbit hole of deep informational and transactional content deeper in a specific Niche we can't go too broad anymore we can't write about Kayaking and fishing and hiking and all of that stuff we can eventually right we just need lots and lots of content to

do that so when it comes to SEO you just have to find easier stuff to rank for and as you can see like my site um in the last 30 days organic's up 49.9% so again when I did this strategy what I did I I noticed that like I had I was in software super competitive so when it came to SEO I got pushed down to page two I didn't disappear I got pushed down to page two for a lot of these software terms best CRM software should I bet should I been ranking with there

with HubSpot in the first place probably not doesn't make sense so I got pushed down to for that one probably to page five because it's like CRM tools are going to be up there now right so authori is up there the sites and companies are up there content and affiliate sites are getting pushed down for that competitive stuff so I deleted a ton of articles I had a bunch of stuff on like finance and credit cards and crypto and nfts it was just too broad so I deleted a lot of content I then did a

new strategy around simple easy to rank for keywords related to YouTube YouTube Instagram blogging just stuff Tik Tok things that are a lot easier to rank for and as you can see blog's still making a million dollars a year but traffic's also up 50% over the last 30 days we can see that here with some of the recent Trends in HS and this is totally random it just goes up and down and this is like guessing random stuff but as you can see there are still ways to get traffic uh to a Blog to a

website and do really good SEO in 2024 we just have to kind of shift our strategy and do it quickly so let's talk about how to actually do SEO in 2024 so we covered some of the keywords stuff finding easier opportunities we can also use AI tools a little bit but not for the actual writing it's more for the ideation so I put in something like I'm a I'm a blogger that writes about how to run an Airbnb business random Niche give me 10 article ideas to dominate Google for topical Authority around the subtopic of

Airbnb decorating and room designs so what we're doing here is we're saying hey I read about this give me some ideas about this specific sub Niche and it gives you some good ideas right so 10 must have decor items decorated tips themed rooms styling eco-friendly budget friendly seasonal and then what we can do is like these are really good ideas think of your blog as a way to help people right so when they land on the actual website and they see your stuff it's related enough that all the Articles actually help them what they don't

want to see is just a random content affiliate site with tons of random affiliate articles in there stuff that doesn't make sense like my blog was like that a few years ago just like random articles about random software business stuff like if if a a reader lands on your blog is it like optimized for them are there actual helpful articles that most of them they would like or not so we can use a just generate ideas and then use an SEO tool like HRS or another one to just validate these ideas to make sure that

the competition is low the search volume's decent we don't need to even you know lower the bar on that too because a lot of these tools are off you could see when it comes to SEO there's a keyword in ATS that might say monthly search volume 10 it could be new and it could actually be a thousand we just don't know these are just tools we're using them as a guide so we're get into creating the SEO content in a second but first let's talk about your actual website so you have to be able to

Showcase some expertise you have to think about eventually having a product of your own to sell so when it comes to thinking that Google's more competitive now SEO is harder we don't want to put all of our eggs in the affiliate marketing Google basket it doesn't make sense as a business owner to throw all your eggs in one basket that you cannot control Google could say tomorrow one thing do another all of a sudden things change again rankings go up rankings go down it's not the best way to run a sustainable business in the long

term you need things that you can control products that you sell right a course something that you teach that actually has value that is what a business is right and a business is not just like my business started as an affiliate website making affiliate Revenue I was also doing some agency work I had clients right so businesses make money in a few different ways right selling services uh selling things actually talking to people or selling a product that's what businesses are this middle ground that we've lived in of affiliate marketing and ads and blogging it

does work it's just getting more difficult on the affiliate side side in certain niches so the pivot is we have to start building the email list from SEO and then eventually we can sell our own product so think about what would you teach for example a really simple small website I was looking at I found recently was bed and breakfast Academy so as you know in another video I have a house it's for sale but I'm like maybe I could run it as a bed and breakfast my mom would do it someone would do it

so I was like Googling random bed and breakfast like Airbnb type stuff and you can see if I land on the site bed and breakfast Academy it's only about that I land on the blog and it all it is is a bunch of informational articles that are all pretty helpful right like if I'm interested in this uh most of these things are going to help me right marketing ideas for bed and breakfast practical guys choosing toiletries the importance of this and that crafting welcome trays so these are not all like perfectly SEO optimized it's like

someone lands on this though and it's actually helpful and there's a free guide and then there's a paid course and coaching right so there's a full course and then you can go through it and get a couple uh one-on-one coaching sessions uh with that product another thing really need to think about here is what does your website look like what is the navigation can people access information easily are they going to stay on your site or not because these things matter to SEO so for example like you could create a couple simple pages that house

some of your best content right instead of just having the blog roll you could create a WordPress page use a simple theme like editor uh template like either Thrive themes you could use Cadence or something easy like that to create a page and you see I have one here on blogging so Adam enr.com blogging I have information on it I have a couple affiliate links here and then it gets into my content so how to start a blog from a seven figure entrepreneur it's laid out in a simple way where you can just read the

content read my old blog income reports and that and then I created one I have one on YouTube so if you want to start a YouTube business they just creating these simple long form landing page type of things that people will actually read and look at rather than just having a Blog R so it's a little bit easier to consume it's a little bit easier to process and see when you actually have a few pages on there that some of your best content so that's a good way to make your navigation a little bit easier

so it's pretty simple like you can click one of these things and then you see a full page on the content rather than just finding a random blog post and then kind of not sure where to click around to You'll also see I did add products here because I want to just make it look like they products I sell products right there these are external links but still Rising above just an affiliate site and having a real brand presence right so that's like branded search volume that's having products on the site things like that so

you want to showcase your expert Chase within the content in the intro I'm writing this article on the how to start a trucking business and I have 15 years of trucking experience I've done X Y and Z yada yada y right we want to actually showcase the expertise in the content we want to have a professional looking website I recommend you start with wpx and Cadence on WordPress there is the best theme and web hosting and then you add contact information have a contact page have an actual address or an LLC underneath in the bottom

like these are things you don't necessarily need at the beginning but just have a professional looking website and just showcase your expertise and make it easy to navigate in one specific Niche and the most important thing here is honestly topical Authority that is what worked for me to increase traffic by 50% recently it's like I was all over the map I was talking about software business finance blogging affiliate marketing all this stuff I honed in on various more specific types of content in one area and it didn't work right away like it took a month

and I wasn't really generating track I'm like is this working or not but once I got 30 articles 31 32 33 34 35 then it started to be like oh everything's kind of ranking now because I actually have topical Authority in this easier content area for SEO so let's talk about actually creating the content itself so you have to find these easy topical Authority building SEO informational keywords whatever you want to call them the ones that are easier in your Niche the good news is a lot of these are a lot easier to write than

some extravagant affiliate post or something like that it's pretty much simple list posts um with information in it right so when we're doing it in 2024 we can still use a tool like surf for SEO so here's a random one of mine scheduling software an old post I did uh but you can see introduction it's got a score of 73 so we can still optimize this uh this is how I would use AI like this is natural language processing a little bit of machine learning understanding what the top 30 ranking sites and the random semantic

keywords that they have in there so you know things like an article on best scheduling software would have words like drag and drop scheduling project managers multiple projects visual planning these random things that make it seem like it's really robust and good content so you add some of these in I say you add in 50% of these 80 so 40 is fine get the score up to like 70 or 65 we don't want to over optimize at all in 2024 but then like Google's saying don't SEO optimize at all it's like well no if you

just I tried that I actually tried it so what I did was a lot of my articles that were on like page two um or the bottom of page one I completely revamped the entire article I went from SEO optimized with like an 80 Surfer score to not really worrying about SEO optimization maybe the surfer score was like 40 or 50 and I made it as human best human content I possibly could I rewrote the intros I wrote it as storytelling I did all this stuff and guess what it got dranked down even further so

Google is lying to you saying don't SEO optimize stuff they just make things up to make it seem like they're trying to care but they really don't so don't abandon your entire strategies here the goal here of SEO in 2024 isn't to just do everything different it's all nuance it's to slightly change strategy so instead of over optimizing to like 90 and having it look perfect and it's horribly written it's only SEO optimized that doesn't work so lower the expectation still use a tool like this because that's still what works right that is still working

so use a tool like Surfer get it to 70 and then we have to add human elements so I'm talking simple human elements we don't have to go crazy here because Google's helpful content update made some people and me included go crazy with all this crazy experience stuff and sometimes it just doesn't work what does work is finding easier stuff to rank for building topical Authority and being like top five for topical Authority in that area that's really what works but adding a human touch can help so uh personal stories examples pictures of you using

a product or doing a thing the pros and cons your own unique take right if you're reviewing a product the thing that you don't want to do what Google would deem unhelpful is not adding anything to the conversation so you find you know uh the latest video screen recording software and you want to write an article on the best screen recording software so you look at the different companies you look at their websites you pick some features you add it all in you don't really add anything other than looking at other blog post ranking looking

at the company Pages formatting it yourself publish it you're adding nothing valuable to the conversation so a media site can do that they just put a bunch of on the page and it ranks uh forums people will give unbiased opinions on Reddit about the best types of things that they've actually used which could be more trustworthy than a random site right so as a small block though what you have to do is add the human element in from your expertise now this isn't going to work if you don't have real experience with these products that's

why building the topical Authority again is the most important thing in 2024 being known for one thing one sub Niche the good news is you can find it over time blogs are infinitely pivotable when it comes to SEO you don't have to delete everything like I deleted a lot of stuff you just keep keep publishing that's the thing you don't slow down publishing you publish more so let's talk about what to do if SEO just isn't working for you so you're in a a niche that's kind of getting competitive finance software credit cards whatever it

is you have to Pivot your content to easier your keywords you focus on building your email list not affiliate marketing you rank for the easier informational stuff you build your email list you sell your own product over time maybe you're just in an ultra competitive Niche and you see no path forward if that's the case you know you have to analyze your Niche really and think about where would this audience actually consume the content because sometimes in often time most of the time it's not going to be just Google so first we have to talk

about YouTube YouTube is the second best choice because it's the number two search engine behind Google it's owned by alphabet Youtube results are also shown in the Google search results so it's the best second platform and sometimes videos are just better than text answers you know if we Google something like how to plant strawberries right we get a feature snippet then we get a lot of videos in here right and forums and stuff so there's different ones and then you see like a number of different videos in the results because sometimes if I want to

plant a strawberry I just want to see how to do it a like a written blog post would have to be diagrams and like pictures of how to do it or words saying like you know do it three inches this way it's easier to just see it but another search is completely different so tattoo ideas for men that's mostly Pinterest and images right Pinterest images Reddit threads but then uh other you know smaller blogs ranking for this tattoo ideas for men because we just have to see it visually that's picture based something like how to

screenshot on a Mac that can be answered in about three sentences right so there's a featured snippet showing it and it's basically some videos but a lot of just simple blog post writing about how to actually take a screenshot right so we have to think about it that way so the key here is finding informational content that makes sense to be written in blog posts that can't be answered in three to four sentences are answered by AI too quickly so I want to cover how and where to Pivot your strategy in every Niche almost every

Niche quickly in a lightning round so let's get into it if you're in health and fitness first you find easier workout keywords in a single area like I showed you cable workouts things that are easier to rank for with lower difficulty and you also shift to YouTube doing Fitness videos to eventually sell your own course in the price of $ 20 to $100 if you have a food blog you keep your blog you find easier recipes to rank for with to build topical Authority and you build an Instagram as well with pictures of your recipes

then you can sell your own cookbooks recipes and things through the blog and through Instagram if you're in the outdoor Niche kaying fishing hiking camping products that are outside all you do is keep blogging uh find easier info content you can just keep with a Blog primarily because that is not as competitive as others if you're in fashion or beauty and you're not getting traffic go to Pinterest that is where all of the searches are happening people looking for stuff I have videos on that tattoos find easier keywords and also Pinterest if you're in HomeGoods

like living room indoor products Furniture pivot to easier ideas posts different types of living room ideas Farmhouse living room ideas bunch of longer tail keywords you can rank for build your email list sell your own thing and eventually add Pinterest as well so if you're in Hobbies like crocheting knitting drawing painting artwork things that are like hobbies that you do in the home those are also relatively easy to rank for so you still blog but you're finding the easier helpful how-to content informational content and just keep blogging another great secondary source for that is like

YouTube and short videos I've consumed a ton of Tik Tok and YouTube and Instagram reels about just interesting drawing videos if you're in software or AI blogging is getting too competitive for you I would pivot to LinkedIn to a newsletter strategy so LinkedIn posts going to a newsletter and then you monetize that with sponsors same thing with sales sales can be really competitive go from LinkedIn post Twitter post to your newsletter all right if you're in finance that's crypto credit cards anything in finance go to YouTube right you can rank YouTube videos for the best

credit cards the best business debit account all kinds of stuff on YouTube way easier than Google let's talk travel so travel you can find the easier informational keywords that are longer taale you know different destinations so maybe you focus on one destination instead of the others and you can also pivot to YouTube but not some fancy crazy travel videos where we're like shooting everything and it takes this huge production budget more just like talking head videos like this about your experience traveling in different places and talk about travel insurance and things that actually can make

you affiliate revenue on YouTube mindset and motivation you can pivot to YouTube you're finding it a little bit difficult to find easier keywords make some you know videos on YouTube and then eventually really honing on that Niche so it's not just mindset I have a lot of people saying I talk about mindset or motivation too broad especially on YouTube you have to talk about a specific type of motivation and mindset stuff is it stoicism is it building and helping relationships is it a certain aspect of life letting go of your past you have to hone

in on the sub Niche first and then become known for one thing pivot to YouTube find easier info content if you're talking about marketing building websites web design good luck ranking for web design stuff in 2024 when it comes to SEO it's been around forever since the dawn of Wordpress pivot to YouTube create videos on how to build a website kind of like what I'm doing on this channel some of the stuff right a little bit different but web design videos tutorials on YouTube is unbelievably effective at building a true audience you can do faceless

you could just show stuff on the screen and then eventually sell your own product if you're in pets pivot to YouTube and video content like a lot of the product based searches for pets are getting more competitive so things like the best you know GPS collars and things like that might be a little bit tougher but you can like review the product simply in a simple talking head format relationships YouTube huge opportunity there to sell courses on YouTube about relationships and speak to people and really engage with an audience DIY do it yourself power tools

things like that actually not that competitive when it comes to blogging right like um you can find a lot of random power tools and random projects that people would work on that aren't competitive woodworking stuff you could still rank on Google finding easier keywords but also pivot to YouTube doing teaching on how to build stuff how to do things is super valuable if you're in science do YouTube that's where all the science channels are you can get ad Revenue get tons of views so the good news is you can still do SEO right we just

have to Pivot the strategy a little bit and then think about based on your Niche based on where you're at what's the pivot what's the secondary platform that you can do because we all want to make money here right and I think just putting all your eggs in the Google basket is not the best option based on what's happened over the last 12 months so SEO is a good traffic Source but it is not the only one so if you're interested in learning more how we're building profitable online businesses today all kinds of different income

streams make sure to click the link in the description below will'll give you access on how to get started once and for all please like the video subscribe to the channel and I will see you in the next video