The 21 Principles of the Top 0.01%

I'm going to share with you the 21 principles of success these principles are what make the top .1% of people successful some of these principles are what I've used to make my first million dollars at 27 years old and others are from what I've observed rubbing shoulders with some of the richest people you know now I do attribute a lot of success in life to luck or grace of God and timing but there are principles you can Implement every day to FastTrack this luck and attract wealth into your life so without further explaining it the

these are the principles of success the first principle is to be misunderstood the other day I was talking to one of my clients and he said my wife doesn't support my growth and he got frustrated that every time he do something to try to grow his wife said something he felt like she didn't support his growth and my feedback was very simple the people closest to you are sometimes too close to see your own greatness and the reason why is because they know you the best and they've seen you try and fail and say you're

going to do something and don't follow through they're literally the people that have seen you at your worst and now you're trying to grow and expand and you're upset that they don't support your growth Jeff bzo said it best if you want to be successful you have to go long periods of time being misunderstood and the reason why is because if you know something very few people know and you're trying to demonstrate progress and success you'll go a long period of time not being successful not showing that you know how to do that and expecting

other people to see what you see inside your mind is not going to work so here's my big philosophy this is what I explain to my client no one needs to change for you to win nobody sure it'd be easier it would feel better it wouldn't feel so lonely sometimes but nobody else has to do anything for me to win that is my philosophy and my invitation to you so don't expect them to understand and the other thing is like not being understood that's weird guess what's weird rich people that are weird are actually richer

why because they're doing things that other people would never do that's why they're weird they're the people that wear the same clothes every day they're the people they drive around and do the things they want to do they don't mind being clear about what they want some people are like man you're too much man if I'm too much go find less and people don't understand this but to have a life that other people want it means you have to be extraordinary it means you have to be extra and being extra will mean you're going to

be misunderstood so you do you because it's what you've always loved about every celebrity out there the people you admire what you love about them is they are authentically de this is who they are this is how want to live and because they've allowed themselves to do that you admire them why don't you take a cue from how they're living and go be that person which brings us to our second principle which is to ask better question anytime I'm coaching a business owner or CEO I always like to ask this one question if somebody bought

your business tomorrow that knew your industry what's the first thing they would change most people can immediately go to that they're like well they probably do this this and this my followup is why haven't you made that decision yet see most people people know what they need to change but they all have these backstories for why they haven't made that decision so I just like using questions to give people the clarity of where they should focus their time and attention you know if you ask a better question you'll live a better life so for example

my 131 rule it's a very simple premise what's the one problem you're dealing with what are the three options you evaluated and what's the one recommendation that you have for your life I can use that framework to have anybody reporting to me make decisions on my behalf and 9 % of the time they're awesome another question I love to ask people is what are you pretending not to know I had a friend the other day and he was building out a sales team and he hired a VA in the Philippines for 1,500 bucks a month

plus 4% of the sales commission and this is interesting because this is a person that knows how to grow a business but for some reason he decided I'm going to go hire somebody in another part of the world paying them very little and only 4% of the sales for what so that you don't get sales when it didn't work out and he asked me what was going on I said dude hire a killer go find somebody that actually knows how to sell give him 20% of the sale and get back to building the business I

said truthfully what are you pretending not to know he's like you're right I knew better I know stop doing that a lot of people think if this is true this is true this is true then I'll do the business whereas that person every other time they've had success in their life know that it doesn't work that way and I always ask them what are you pretending not to know one of my favorite questions I ask myself it's the primary question every day day dozens of times a day anytime I'm frustrated or I'm angry or I'm

upset a little bit I always go back to this question to help give me Clarity and focus how can I appreciate even more God's grace and guidance in this moment every time I ask myself that question I don't know why but I take a deep breath in I look around and I get super appreciative gratitude fills me up for the fact that I'm here I'm shooting this video for you I'm having a conversation I get to connect with you guys in the comments I get to meet people out that have seen my work I get

a chance to reflect on that and understand that it's all part of this beautiful world we live in the technology that enables this that's where I go with that question but think about it power of question see what questions do is they focus our mind questions cut through all the noise and give a Clarity of what we need to do next I love asking my team questions to help guide them because telling them means I always got to tell them if I ask them a question that gets them Clarity and Direction then they can ask

themselves the exact same question when I'm not around so My Philosophy is very simple a problem well-defined is a problem half solved and if you ask the right question you'll get to the defined problem the uncreative mind can spot wrong answers but it takes a very creative mind to spot winning questions I think a lot of people don't realize that our lives are dictated by the questions we continue to ask ourselves am I enough am I doing the right thing am I successful enough literally the questions to find their life but they don't actually go

and research other questions that could help them come up with better answers and that's why this is such a powerful principle which brings us to the third principle which is the be resourceful in all my companies I have this thing called the 50 to fix it it's kind of cool principle it's 50 to fix it if you're just a Frontline worker 500 if you're a leader 5,000 if you're a manager and 50,000 if you're an executive but essentially I've given a budget I've empowered people to be resourceful to solve problems why would I be the

only person that can solve problems in an organization that's really low I believe it's not the people that have a title or have a lot of money that are successful it's the people that are resourceful they find Opportunities to do things even when everybody else doesn't believe that there's a path forward they get resourceful think about Elon Musk okay he said my mission is to colonize Mars he believes being a multiplanetary species is a smart move now to actually go to Mars it's going to cost a bazillion dollars so where does he find the money

starling see most people don't realize that the telecommunication space on planet Earth that market is huge it might be a couple trillion dollars so what does he do he comes up with some Innovation to send satellites into space so that he can connect the whole world and eventually skipping over all the Telos isn't that crazy most people don't realize this he's funding his mission to Mars through starlink he's essentially going to colonize Mars through the money he makes from Starling that is resourceful right when I was building my company flowtown we had to Pivot the

whole whole product essentially we found out one day our product only had 2 months to live because they were changing an API for the way it worked and we were working with third party data and it became an issue did we fail no I called out my co-founder Ethan I said hey dude let's go to the office let's try to figure it out let's be resourceful I don't know the answer today I don't know the path forward I just know a process for winning and that is deciding there is a path and eventually just execute

a plan of Discovery and search for a solution till we find it once we got it we go all in so my question to you is in what you're doing is there any sawdust is there opportunity it could even be like the by product of what you're doing where there might be some other opportunities right there some sawdust in your life that you could take advantage to actually move things forward can you tap into it can you be resourceful see most people Unfortunately they pretend they don't have the resources they sell themselves on this story

of not enough like I would love to do that but I'm not that person I'd love to do this but I don't have that kind of money nobody said you needed the money have you even asked is there another way have you ever reached out to people and said hey I don't have the money today but is there a different way that I might be able to add value to I could be able to go on that thing or join that Community or drive that car you you never know like I'm always fascinated by people

that just decide hey I know on the surface it doesn't look like this will work for me but I'm so determined to end up in this outcome that I would do anything to make it happen and I just wanted to call and just find find out what would need to be true for me to make that happen that is resourcefulness I remember one guy wanted to coach with me and he couldn't afford it couldn't afford my fees but he reached out and he looked at my YouTube videos this was about 78 years ago and he

went through all my videos and he sent me a Google doc with all of the tweaks all the last dozen videos when I got that Google doc in the depth of attention and energy he put into it I immediately reached back out asked him for a sell number got on a phone with him and and found a way to work with the guy I mean here's somebody that demonstrated his value ahead of time even though we didn't need it and I was just like so grateful I was just like man I will do that that

is resourceful most people think oh don't have the money job's not there can't get it no no no no no don't be that person decide what needs to be true for me to get this opportunity which brings us to number four which is give to get when I was 17 I ended up in rehab I was hanging around with the wrong people doing stuff I shouldn't have been doing and I ended up a drug addict and I went through this 11mon program this place called Portage and it lit literally saved my life I was not

going to continue walking on this Earth prior to going this place I just didn't have any self-worth and it helped me really understand my value and the best part is help me rebuild the relationship that I'd broken with my family and one of the biggest ideas that I got from being in rehab is this philosophy that if you want to keep your sobriety you got to help other people stay sober it's such a simple idea the more you help other people achieve something the more you'll have it for yourself and it's one of kind of

the 12 Steps the the whole idea of being a mentor to somebody else being somebody else's sponsor and I think that philosophy when I look at all the most successful people in my life people I look up to my mentors my coaches these are people that have a desire to help other people in a way that very few understand a long time ago I realized you receive what you desire for others think about that if you want to be rich you should desire other people to get rich if you want to be healthy you should

desire other people to get healthy and you can only keep what you give away so if you want more more love don't wish why don't people love me more I'm actually going to tell you go give more love if you're like hey why don't I have more opportunity how much opportunity have you given somebody else lately when's the last time you took a shot on a random person do you understand that it's the law of reciprocity in many ways because you don't have this approach that's more giving you're hoarding back opportunity on yourself that bad

behavior that bad belief that friction you're creating for other people it's coming back to you don't even see it see the law of reciprocity it allows us to receive in proportion to what we give or do for others think about that if we want more we have to give more which makes it really hard for people understand that don't have a lot because they're like I have no money how do I give money to get money it's not about the money the scripture makes it clear we receive the same thing we give such as Mercy

tithing 10% of our money I would actually go further it's not 10% of our money it's also time right it can be money or time see I think there's a big opportunity that if you want to show abundance show up with your time help other people that are in need if you want to get in the best shape of your life why don't you go help two or three other people your friends get in the best shape of your life go to the gym be kind to other people guess what's going to come back kindness

it is this beautiful concept now you should never do it to get because then it's very transactional but I think it's just this belief this principle that if you can get behind it'll serve you in the biggest ways which brings us to number five which is to have extreme ownership during covid I was training for an Iron Man and because of all the things that went on in the world which makes total sense our race got cancelled and in that moment after training a year and a half I had to make a decision do I

accept that the race got cancelled and I just put off maybe a year or two years or do I focus on what I can control what I call controlling the controllables and really focus on how I responded to that situation and after reviewing our options and consideration we decided to race and we kept training and 6 months later we ran our own unofficial Iron Man we called it coronam man and that race became the Cornerstone of my Iron Man career for the next few years not only did I do a half I ended up doing

a full then I did another couple hals and I ended up doing an official half and an official full at mol trbl Iron Man and I look back at this moment where I could have decided to not continue training not race our own race and in that moment I wouldn't have taken extreme ownership for that situation and what I share with people is that it's not about what happens to you it's how you respond see it sounds crazy but even if you're walking down the street and a car just happened to jump over the curve

and hit you and then run off obviously let's assume everybody's healthy and safe and all that stuff what I would ask myself is how did I contribute to this situation I know this is so hard for people some of you guys want to blame everybody else in the world for how your life looks and I'm telling you you you can do that or you can be 100% accountable for your situation for example why was I walking on that sidewalk in that moment why didn't I stay home why didn't I take a car why didn't I

take a different path like even though I have no control over somebody else hitting me I do have control over how I respond even if it's in a breakup in that moment you can blame them they did this this happened it's not my fault I can't believe they did this to me or you could say how did I contribute to this situation you pick them you might have accepted some red flags you might have allowed them to say or do things that in hindsight you probably should have put your foot down but you didn't and

I think what's powerful about that is that you then take control back to the situation you bring power back to you you control the controllables then you hold the power see I don't want anybody else to control my situation I don't want the government to control it I don't want another person to control it I don't want the bank to control it I want to say hey I'm accountable 110% for my situ ation I'm in today one of my biggest philosophies in life is that the world will show me where I'm not free anytime I

feel something and I go against that or I get upset you know I just don't feel like that's right or somebody did something wrong I always ask myself like well how did I create that situation I know it's a big one but Extreme ownership is probably one of the most powerful ways for you to take control of your life and not give the power to somebody else which brings us to number six which is learn do teach see I have this overarching philosophy in my life which is I believe everyone is here to become the

person God Made You In His Image you know if you have a higher power higher Faith you have a future you let's call it the 10.0 version of you that you have the potential to become you know who that person is cuz it's like take all the best moments you've ever shown up in a day most courageous empathetic direct driven and you put them all together what if you could live like that all the time that's part one of this second part of this is that share that process with the world share what's worked with

you with the world that's where learn do teach comes from see I think that if you learn something that makes your life better that helps you overcome something in the past then it's your responsibility to share it with other people My Philosophy is that if you've made it to the top it's your responsibility to send the elevator back down if you don't share what's worked for you I consider that incredibly selfish think about this if you want more abundance in your life then you should have an abundance mindset don't have an abundance blocker if some's

worked for you don't gatekeep it like well what if I share my secret plan your plan ain't that secret you learned it there's probably a 100,000 other people that know it and if you think that's the thing that's going to stop you from winning cuz somebody else won that is a scarcity mindset you know but what if I shared and people don't like it you know they say I'm scared of what other people think this is way bigger than you this is an opportunity for you to shine your light to not only help the people

that you were once like but even more importantly to have the people that are looking for for you to find you see I think a lot of people are being quiet because they don't want the responsibility of shepher helping coaching guiding somebody else but the truth is is I don't want you to let your insecurities rob you of helping the world a lot of people their world is their kids their Community their CrossFit gym maybe their city and they're like that's about as far as I'm going I don't want to share with the world you

know I was saying this to Allan my my coach the other day I was in his gym and I was like hey man why aren't you posting more why aren't you sharing more the guy has the body of a superhero he's 250 lbs lean and he looks the part and I was like you're not even sharing on Facebook on Instagram you're not sharing anything and he's like ah it's just not my thing and I looked around the gym and there was pictures of all the greats on his wall like literally their physiques their poses on

all the walls and I said what if all these people had that same mentality are these people that inspired you yeah they inspire me Arnold Etc yeah these people inspired me to become who I am what if they never allowed another person to take a picture of them where would you be I could tell in that moment he got it this isn't about him it's his opportunity to help the people that are in his position where he was when he first discovered their physique Isn't that cool that we live in a world and that's kind

of our purpose all of us I can tell you from personal experience your life will feel full of fulfillment when you start shifting to learn do and teach other people which brings us to number seven which is to invest in your priorities see there's this incredible book called high performance Habits by Brendan bashard it's the book I recommend to my high performers and his whole philosophy is helping people obviously understand where they want to go and what they want to achieve but then really understand how to invest in developing the skills acquiring the resources the

network or whatever you need to accomplish those outcomes see a long time ago I learned if I want to achieve anything I got ask myself two questions where in my calendar is or time dedicated to that goal and where in my bank account can I see transactions investing in that goal so your calendar and bank account tell me what's important to you so if you say my family and my health is important then show me in your bank account and in your calendar where you've invested in it show me that you've blocked the time out

and you've been deliberate about what you're going to do with that time see money and time is a clear indication of what's important to you because what you invest in grows a lot of people believe the grass is greenest in the other yard I believe the grass is greenest where it's watered and fertilized which brings us to number eight which is to ask for bigger problems I know you're you're like what why would I want bigger problems Here's My Philosophy if we want a bigger life we have to have bigger problems one time Oprah was

getting sued for a billion dollars the Mad Cow industry was mad at some she said about the meat quality or something like that and somebody asked her like oh my gosh Oprah aren't you upset that you're getting sued for a billion dollars and her response was actually I'm grateful to be sued for a billion dollars cuz it means I'm the kind of person that has a billion dollars so my question to you is are you grateful for your problem s because the bigger the problem the bigger the life you don't have $1 million problems in

your life if you're still trying to make your first 100 Grand would you rather be a gardener in a war or a warrior in a garden right would you want to become the person who can deal with bigger issues or always play a small life the easy path today makes for the hard path tomorrow see most people are always looking for easy they're like if I had the money if I won the lottery I would just go on vacation and I would live on a beach and I'd call it a day it's actually because of

that that those things will never come to you because you're not preparing to receive you're saying I don't want challenges I don't want hardship I want things to be easy the challenges is that anything you want in life it will challenge you because in the challenges where you develop and grow it's it's kind of crazy but understand this the reason it's a challenge for you and not for somebody else is because the other person has grown past it see some of you guys can't even manage $100,000 I'll tell you because you can't do that you

ain't going to be given a million a long time ago Jim Ron said you better hope nobody gives you a million dollars until you become a millionaire because getting a million dollars is not the same as becoming a millionaire a millionaire knows how to create a million dollars he also said something I loved he says don't wish life was easier wish you were better don't wish for easy opportunities wish for the skill to overcome any opportunity you should be grateful for bigger problems you should seek bigger problems cuz bigger problems equals bigger life which brings

us to number nine which is everything is a blessing or a lesson when I was 18 I started my first company I worked my butt off I went all in I worked hard and even after all of that effort a year and a half of focus and energy and trying to build this and figuring it all out I got my butt kicked somebody else competed against me and took all of my customers why because they decided to build a product for a bigger market and I was trying to build a product for a small market

and in that moment I realized that I was playing way too small that was the lesson and now at the time it sucked cuz I worked my butt off to try to get all these customers and they all went to this bigger company but I use that for the rest of my life to always play bigger why was I only focusing on Canada as a country why wouldn't I focus on the US or even better which is today Global why should you ever say well I can only sell to these small group of customers no

no no think massive you know John Maxwell has this incredible book called sometimes you win and sometimes you learn it's the same con concept everything you do in life is going to bring you closer to your goals you'll either win and make some leaps forward or you won't and you'll learn and you'll make some Leap Forward those challenges or setbacks they're there to guide you to your higher self if you learn otherwise you'll repeat yourself I have a friend he's almost 50 years old his whole life he's been dealing with the same problems over and

over every business 15 businesses now up and down up and down up and down why because he does not see see the lesson in the challenges and because of that he'll never find the blessing so you have to make sure you learn from your mistakes do not move on from it until you find that seed of opportunity as Napoleon Hill said to then reinvest it and plant it in something that could be even bigger than the thing you just failed at brings us to number 10 which is to scare yourself every day if you follow

my stuff for a while you'll see that not only have I done half full distance Iron Man I've done project visible ABS where I went from 231 lb down to 197 lb in 90 days I've done 12-h hour walks I've done ultramarathons I've said yes to creating content fulltime with a whole team of people follow me around to put out stuff to help other people like all these opportunities that at the time I made these decisions scared me it was in those moments that I realized that's actually what I should be doing see I believe

you should set goals to grow you people go how do you just choose what business to do next it's kind of simple which one is going to develop me the most one of the big lessons when I did the 12-hour walk is I pondered a very important question and it's a quote by Joseph Campbell and it says the cave you fear to enter most holds the treasure you seek so I kept asking myself what is the cave I fear to enter you know and haven't been doing personal development now for 27 years I feel like

I've worked on a lot of stuff but as I kept asking myself this question there were conversations with certain people I hadn't had that I knew I had to have and I wrote their names down and it's just it could be as subtle as that conversation it could be as important as deciding where you're going to live it could be even more important as deciding to change your career and go start a business I don't know what it is for you but there's something that you haven't made a decision around that is scaring you that

is your comfort zone staying where you're at even if it's not positive the devil you know is a lot less scarier than the devil you don't know so some people just stay in the same place even though it's not positive because they're scar sometimes people don't make decisions cuz they're worried to have impostor syndrome I actually think it's a good thing if I have impostor syndrome around what I'm about to do it tells me I'm on the right path you know another philosophy is exposure therapy a lot of phobia is out there one of the

easiest ways to help people get over that is to literally get them in that environment where they just got to allow their central nervous system to regulate and eventually they will get over that phobia another one of my favorite Frameworks is the rule of a thousand or the expert frame by my buddy Alex Heros his philosophy is this is that if you're scared to make a decision pretend you've made this decision a thousand times what if you just did this thing a thousand times firing somebody dating somebody raising capital from somebody how would you feel

the thousands in one time it would feel pretty normal and that's kind of the whole idea is sometimes you have to do things over and over again till it just becomes the norm so that you can expand your exposure you can expand what scares you so you can kind of keep pushing at the edges cuz once a mind is expanded cannot contract so that you keep growing and pushing yourself outside your comfort zone which brings us to number 11 which is to be a river not a reservoir see when I started my last company SAS

Academy which is today has become the number one coaching Organization for software CEOs I created this flywheel concept and I got this from Amazon and the book good to Great which is how do we create value in the market what are the key movements we want to perfect and one of them was to give away 100% of every everything we knew how to do no gatekeeping for free public not hidden behind a pay wall we wanted to demonstrate that we knew how to do stuff by just giving it away and I remember my team pushed

back they were like how about we do 98% and I said no the whole philosophy is if we give our best stuff away we attract our best clients that resonated we help a lot of people people talk about us and then that gets us the best clients the clients get the best results and then track the top talent that helps us create better content that then we give away to the world world and the whole flywheel Works away so my whole philosophy is give away your best stuff let the information flow through you my buddy

Taki said it best once he says information is free implementation is paid give away your best stuff to attract people then they'll pay you to help Implement that here's a big idea if you do it right your marketing will help more people than your product or service ever will I think that is a cool concept give it all away for free help people and trust me it'll come back 10 times in opport unities for your business which brings us to number 12 which is to praise in public and criticize in private trust me this one

was the hardest for me to adopt because I'm the kind of person that loves feedback I love people being direct with me no holds bar you can't hurt my feelings just tell me the challenge with that is that other people turns out they don't like that especially in a in a group setting so I was always going around giving public feedback to people giving them cues and opportunities to improve it but in my one-on ons or other people's 101s I get the feedback that I was hurting people's feelings or I was embarrassing them in big

meeting so here's what I tweaked I eventually created this list called at Agenda it's all my direct reports and anytime I saw anything that wasn't being done right I would just write it on the list I I did it today with my assistant she actually said at the end of the meeting she goes thank you for not texting me on the weekend 14 things that were broken instead using the agenda list structure and I said no 100% I used to believe that doing that was slow now I've learned is actually faster and it feels way

better for somebody so a few things that I believe first off is catch people doing good it's like I was watching my son play soccer this weekend a lot of the people the other parents were screaming at their kid when they weren't doing the right thing kick it up the line why are you throwing it that way and I'm just like okay you go play the game and let me criticize and scream at you from the sidelines so what I do instead is when I saw my son do something great I would then tell him

nice kick way to run up the field why because it's accomplishing the same thing but it's reinforcing the positive behavior and I just think it's a lot better strategy to praise in public and criticize in private so you don't undermine your team in front of their peers so if you got to give them feedback do it in a one-on-one if you want to give them appraise do it in the group setting which brings us to number 13 which is understand the four seas of Leverage so when I was 20 I moved to San Francisco and

I met some incredible people some billionaires and really successful entrepreneurs and investors but one of the people that really stands out is this guy named nval rant a lot of you guys have seen his stuff online he was on Joe Rogan he's arguably one of the best angel investors to ever come out of Silicon Valley invested in Uber many other companies one of the things that I learned from him was this concept of Leverage and the forc specifically because his philosophy is that if you can Master these skills then you can accomplish anything so I

consider these the four Master skills of doing more cuz a lot of people say I would do more if I had more resources no you could do more if you understood these four Master skills the first one is is content but content is two parts content for me is internal systems and playbooks like how do I document the way we do things and the other one is Media if you have leverage of pieces of content you put out into the world you can go viral and get hundreds of millions of views on your stuff so

what's cool about content is if I build a Playbook then I can take something that works for one person replicate it a million times and if I create a piece of content like a podcast with this video it could be seen by 100 million people and there's no extra cost to that organization huge leverage the second one is capital it takes money to expand quickly but if I take a dollar and I can turn it into 10 within 30 days how much money do I have access to in the world unlimited see most people don't

look at their business through that lens so they're always thinking well I need money to make money no you need an engine that can produce Capital to borrow Capital to repay it and to the degree you can do that you have amazing amounts of Leverage the third C is code this is the one I fell in love with this is learning how to code at 17 literally saved my life it became my new Addiction coming out of rehab code is building a system that repeats and will always do that thing through automation through AI That's

all code and will allow you to give massive amounts of Leverage right just information systems that are written through software so that you can just build Automation and workflows into your business that's the biggest amount of Leverage the fourth one is collaboration and it's really about having other people support you in your journey if you want to go super fast go alone but if you want to go far and build something massive and have leverage you need to invest in labor dollars and collaboration in people it's your team those four C's content Capital code and

collaboration if you've mastered those four skills you have unlimited amount of scale for what you can do ahead of you which brings us to number 14 which is the buy back time this is obviously one of my favorite topics it's why I wrote a book on it see where most people get it wrong is they think that time is infinite they got all this time but it's not money is infinite there's unlimited amount of capital for creativity and resourcefulness time we all got the same amount everyone has the same 24 hours it doesn't matter how

rich or poor you are you do not manufacture more time what most people do is they spend time to save money but what rich people do is they spend money to save time if we've got more time back to then reinvest it in our skills to become more valuable to the market then we will be compensated at a higher level for those increases in skill it's easy for you to be your cleaner your laundry person your grocery delivery person but if you actually step back and say how do I buy back more time why don't

you have somebody else clean your house do your laundry or deliver your groceries these are simple apps in today's world you don't need to be doing everything yourself just cuz you can do it see most people have a hard time giving anything to somebody else because there's fear around it what if they do it wrong that's the skill that you need to go develop is how to delegate why does everything need to happen yourself my belief is you want to figure out what you do that creates the most value in this world that you actually

enjoy doing and then delegate everything else to other people so you can get the time back to do the thing that makes you the most money that you actually enjoy which brings us to 15 which is the 10810 rule this is for people that have creative positions and they're like there's no way somebody else can help me it requires a very unique mind and I am a artist or a creative and it's hard to get other people to help me if you didn't know this all the top top creative people that you know about have

done this at scale people like Steve Jobs you know when he would go into the design studio he would sit down with Johnny IES and they would collaborate on that first 10% of a new product idea and then Johnny and his team would go out and spend 80% trying to prototype stuff and then Steve would come back a couple weeks later and they'd spend the next 10% of that project's life trying to figure out how to integrate and perfect it and really make it work Gary vaynerchuck that's how he does team Gary he's got a

bunch of people that he collaborates with that then take those ideation phases and creates different ideas and content and then sends it back to him so that he can publish it on all his different social media so I've broken this down into those three parts the first phase is ideation the 10% where you sit down and you collaborate on what does this look like when it's done and here's the different resources and ideas I have around getting it done the second phase is execution it's the 80% done by somebody else having somebody else support you

so that you can go and do a bunch of more of those other 10% with other creative and then when you get that back you're an editor not an author the third phase is integration take the final product and give feedback to tweak it so that you can then present it or use it but you don't have to be the person that does the whole thing it is way easier to be an editor than an author and it gives you scale especially in Creative projects which brings us to number 16 which is the 10x mindset

My Philosophy I call it add a zero strategy anything in your business that you're working on maybe it's lead generation sales onboarding customers what would happen if you added a zero to the number of things going on in that department what would break in Dan Sullivan's book 10x is easier than 2x he argues it's actually easier for you to build a 10x vision and execute against it versus just a 2X why a 10x Vision requires you to fundamentally shift the way you've been thinking about solving the problem it allows you to attract talent that wants

to work on big meaningful problems and those people are usually a lot more fun to work with and the whole philosophy of just adding a zero to stuff it just makes your dream and your execution in the energy just more fun so it is in many ways easier than 2x now to do that you have to have a beag a big hairy audacious goal you have to have a huge vision and if you do then the team can grow within it what I love about this strategy is that it requires you to change your calendar

every year if you want to 10x your business in 12 months 80% of your calendar has to be different so it really forces you to figure out like who do you hire and give it to Mr Beast talked about this the whole time he was building his YouTube channel he would hire people and you just like give people swats of work that was taken up his time so that he could just focus on the most important and creative projects see most people just aim for a little bit more and what happens is a little bit

more gives you linear growth what you want is exponential growth you want to build a business to expand not a business not to contract you want to play to win you don't want to play not to lose and it focuses on quantity of scale not quality some of you guys are perfectionists which is essentially a closet procrastinator okay what are the main things you need to be doing right now to add a zero to your business so that you can then really force yourself to innovate and expand way outside your comfort zone to achieve your

dreams which brings us to number 17 which are the four levels of luck I first read about this on nal's blog back in the day where he was talking about war buff it these four levels of luck work this way you have pure luck which is people that buy lottery tickets it literally is random it's pure luck you might win a bunch of money but it's there's no skill there's nothing involved just pure luck second level is grit luck this is where because you're showing up and you're being determined eventually you take enough shots on

goal one of the shots are going to go in that's just grit luck because you show up the third level luck that's better luck is skilled luck where you are so skillful that other people want to partner with you you because you are the tip of the spear what you do the highest level of luck is prepared luck this is where preparation skill level being in the market and just deciding to be at the top of the game brings you prepared luck that's warm Buffett type luck what does that mean it means all of a

sudden now other people's luck people that have grit luck and skill luck bring you their luck their opportunities to you because you're the best at what you do so Warren Buffett luckily gets access to deals that are never on Market he has people that want to sell to him and only him because he's been doing this forever he's demonstrated his character he's got the skills and people want to work with him so he's getting advantage of their luck and their situation just like me I get access to buy software companies that nobody else will ever

see because I've been doing this for almost 30 years and people want to sell me their company because I have a track record for what I do with those companies which brings us to number 18 which is to be blissfully dissatisfied I first heard this from of my coaches this guy named ed mlet he's one of the most successful people I've ever met I've spent time with him at his home I interviewed him for my YouTube channel and he's somebody that I speak to regularly about strategy in life and his philosophy is that just because

you want more it doesn't mean you don't appreciate what you have a lot of people can't allow themselves the permission to desire anything more in their life because they tell themselves a story that if I want more that means I don't appreciate or I'm not grateful for what I have and his whole philosoph is like no you have to be blissfully dissatisfied you have to acknowledge that what you have is absolutely incredible and beautiful and have gratitude for it and in the same breath acknowledge that there is more that you can become because that's the

truth God won't give you more if you can't handle what you got see God created you as a Creator he wants you to create you have to have desire because it's required to have a vision on what's possible imagine and I I truly believe whatever you desire in life whatever you want whatever car you want house you want relationship you want anything if it's on your heart it's because he thinks you can have it the key is to prepare to receive if you were finding out that in 8 7 months you were going to have

a baby wouldn't you get ready wouldn't you maybe talk to other people that have babies or get the room ready or read a book or buy some clothes you will get ready to receive most people have goals they want to achieve and they don't get ready they don't prepare because they don't even allow themselves to desire more you can be both both can be true you can have absolute Bliss for everything you have and be dissatisfied for where you're at in life cuz you know there's more for you to become which brings us to number

19 which is to make it about other people one of my favorite stories to share is the one around Oliver Anthony maybe you've heard his song before Richmond north of Richmond it became a number one top Billboard charting song came out of nowhere people thought he was an industry plant he was on Joe Rogan and here's what he said that I absolutely love loved on this topic he said the day I gave my life to God and stop making about himself and start making about other people my life changed here's what I believe the moment

you dedicate yourself to being successful not for you but to help other people that's the moment when everything gets activated it requires energy of doing it for others the energy of doing it for others is what's going to activate all your dreams so stop thinking about you stop thinking about making yourself rich start asking yourself how can I help other people get rich cuz it's not about you think about your customers do you read books for your customers or do you just read books for yourself do you listen to your audience if you're creating content

or do you just pretend like they're not there and just keep creating for yourself do you create from a place of service or do you create from a place of what will I get see a lot of you guys are so focused on achievement you forget that it's about contribution nobody's ever became broke by helping other people nobody's ever been sad when they're in a position to serve yet most people never learn this lesson they make it about the I the me what will I get out of this I'm always asking myself how do I

create more value for anybody else in the world than anybody else in their world that's the question that keeps me focused that makes it about all of you that's how you win you could be one creative project away from absolutely changing your life your whole life one but it's going to have to come from a place of serving other people which brings us to number 20 which is the think in decades not days see the other day I was on the phone with John Maxwell he's the goat the greatest of all time when it comes

to leadership I couldn't even believe I was on this phone call and I thought it was going to be a quick call it turned out to be 45 minutes the whole time I'm just asking them questions like why do you want to talk to me and you know oh my gosh you've done all these things in your life I was just crazy impressed and he says to me Dan don't be that impressed I've been doing this for 53 years I've been doing one thing for 53 years I said well the 21 e ref laws of

leadership what what book number was that goes that was number 13 I was like what I I literally right there I have his Platinum Edition signed by John Maxwell himself collection of books he gave me this as a gift crazy many people are impress with others who've had crazy amounts of success but what they don't see is all the years of trying all the years of failure all the times they got pushed down and got back up I've been doing what I've been doing for 27 years real meaningful entrepreneurship and anybody that's going to compare

their chapter 3 to my chapter 27 is silly just like trying to compare your first book to John Maxwell's 13th book what I would encourage you to consider is what could you do for a decade instead of beating yourself up after 6 months of trying three years of trying five years of trying actually start at the beginning and say I'm going to do this for a decade I'm going to commit to this for the next 10 years just like when I started my YouTube channel I said I will publish every week for the rest of

my life and I've done it now for almost 9 years here's the reality you can tell how successful someone is by how far in the future they are thinking if you're planning in years or months you're just not thinking big enough you want to dedicate a decade to a goal that is I don't know how I'm going to achieve it but I know if I showed up every day for a decade and dedicated myself that I would win I would encourage people to give themselves a life sentence because then it's a way of being and

who they are the identity not something you do see a lot of people are like oh I don't really want to go to the gym for the rest of my life or you just decide you're an athlete or you just decide you're somebody that lift weights and that's just who you are and then it's not hard see if every time you go to the gym you have to have a negotiation with yourself to get off your butt to go to the gym because it's not something that's easy to you and you keep telling yourself it's

hard guess what it will be hard but if you say hey this is just what I've dedicated myself to for the rest of my life I've got a life sentence I want to be in a great shape I want to have energy I want to have Focus I want to feel good and that is my life sentence so here's the standard the routine the habits the rituals that I'm committed to and because of that you will live the rest of your life at a high quality life but not if you do these short 6mon Sprints

thre Monon things or whatever it is no dedicate a life sentence to achieving which brings us to number 21 which is there's no place to get to I was coaching one of my clients once and she was a very successful entrepreneur doing about 6 or S million and I asked her what's the Big Goal what are we what are we going to accomplish together and she said 100 million exit within the next 3 years I said cool easy I'm just curious why why that number why that timeline and she says to me so that I

can finally tell them all F you and I was like interesting I said have you ever Googled what percent of entrepreneurs women-led businesses founded by women actually have achieved 7 million in Revenue Topline especially in the last she did it in 5 years she's like no turns out it's 0.02% I then asked her what are you waiting for you've actually already achieved the thing you've been wanting to do you created this arbitrary rule that unless it's a100 million exits within the next 3 years that you're not allowed to feel good about yourself to tell them

F you see what I learned a long time ago is that if I asked you what are your dreams and goals in life and you told me and we made a list of those things essentially what most people do is that list are the rules that need to be met for you to feel happy for you to feel enough for you to feel successful it's actually a trap it's the biggest trap of success it's why most people that get to the mountain top immediately look to the next mountain to climb and I'm no different the

difference is I've learned a long time ago that my selfworth is not tied to external success my self-worth is not tied to possessions is not tied to recognition it's not tied to anything external I can decide you can decide in this moment just like my client to feel feel enough and when I shared that with her she broke down she got emotional because she realized there was no place to get to see I want you to design a life that you want to live not this future place that someday maybe you get to and in

that moment you'll feel successful enough to vacation to tell people how much you appreciate them see if you had to take one principal away from these 21 principles it would be this one there's no place to get to the process is to learn to enjoy the journey journey to actually fall in love with the work to be excited that you get to do what you get to do every day but there is no place to get to because you attract who you are and the more you realize that you already are enough you get to

attract more of that into your life those are the 21 principles of success if you want to learn my 15 Laws of Success click the link and I'll see you on the other side