BRIEFING O QUE É (Tradução e Passo-A-Passo para Montar Um Do Jeito Certo)

Briefing what is it? Before starting any project, it is essential to have a very well prepared briefing. Mainly because it is the main record of initial ideas to build a great plan.

And so, be able to achieve all the expected results to be very successful. So, understand now what briefing is, all its importance and how to assemble one the right way in 10 Simple Steps! You want to receive tips and information to set up your own business.

So subscribe to this channel and stay on top of everything you need to know to start your own business. To try to make this matter clear to you, let's address the following points: 1. BRIEFING WHAT IS IT?

2. WHY IS IT SO IMPORTANT? 3.

10 VERY SIMPLE STEPS ON HOW TO BUILD ONE THE RIGHT WAY So, let's go! 1. BRIEFING WHAT IS IT?

A briefing is a document that serves as a guide for carrying out a project. In other words, it brings together all the essential ideas for carrying out a given project. In other words, it is a summary, a set of actions and strategies that are passed on to a group of people so that a certain problem can be solved in a project.

Likewise, the briefing serves as an instruction manual for the team to follow through. And, based on it, present a series of instructions for the responsible team to develop actions to meet what is requested in the briefing. There is no rule, but the briefing needs to present information such as: data about the company, the market in which it operates, the project's target audience, objectives, restrictions, opportunities to be explored, among others.

But that will be explained later. Literally, the briefing will direct the team to develop a project to solve a particular problem or meet a need. And it can be used in different situations, such as: communication and marketing projects, engineering, sales, architecture, website construction, posts on social networks, gastronomy, investments, in short.

In everything. 2. WHY IS IT SO IMPORTANT?

The briefing serves as a guide for the team responsible for a project. In this way, it shows a direction of actions and avoids possible path errors during the development and execution of projects. And so, all work will be more assertive.

Because, as we said before, the briefing will provide relevant information that will let those involved know what really needs to be done. Focusing on where it really matters. Likewise, when you know more about the company, the market, the target audience and the project objectives, for example, it is possible to have more assertiveness in decision-making and achieve the expected results.

And in this way, it optimizes a lot of time and even the investment involved. Mainly because everyone will have access to essential information. And so, much less time is wasted clearing up possible doubts and also in making a mistake in the direction to be pursued.

What also avoids possible financial waste. In addition, the briefing helps a lot in organizing the work. Because by bringing together the important information in a single document, it makes the whole project more organized, without the information getting lost.

Furthermore, it is possible to separate the information by team or department, making it even clearer what is expected of each one to reach the expected end result. Another very important point is that the briefing ensures that the initial planning is respected and followed. With a well-defined briefing process, the chance of the project slipping out of focus or slowing down the work rate is much smaller.

INSPIRATION And yet, the briefing is able to inspire everyone responsible for the project. Remember that when your customers need to be not only satisfied, but also delighted with what your company offers. Therefore, it is an extremely powerful tool to inspire your team so that they do a job so good that they delight your customers more and more.

And that's exactly why the briefing becomes very important and essential in any type of project. 3. 10 VERY SIMPLE STEPS ON HOW TO SET ONE THE RIGHT WAY There are several models or ways to set up a briefing.

Some prefer something more extensive and complete. Others opt for something more direct and practical. Anyway.

. . However, what we are going to show here is the information that we think is essential to be present in your briefing, agreed?

1. COMPANY DATA An important step is to explain who the company in question is that has a problem/need that the briefing needs to solve. Punctuate a little about your current context, history, what you do, your mission, vision and values, success story, your rules, attitudes, in short.

Explaining who the company in question is will make the responsible teams have a direction on who this is the personality that needs to be followed. 2. PRODUCT/SERVICE INFORMATION Now explain which product/service needs to be worked on in the project in question.

For example: name and main characteristics, its benefits, its differentials, pros and cons, what is the market's perception of it, its costs and prices, in short. Here, it is very important to make it very clear what the product/service in question is. What will it solve or what benefits will it bring to customers?

3. TARGET AUDIENCE At this point, show who the project's target audience is. Give as much information about him as possible.

Score what your demographics as well as behavioral data are. Make his preferences, customs and habits clear. Also, show how they would benefit if they chose the product/service we mentioned in the previous step.

And a subject that can help a lot here is the Buyer Persona, which is basically the representation of the company's ideal customer. If you don't know and want to go deeper into this subject, let's leave the link to the video that explains it in a very practical way. To do this, just click on this button up here or on the link we left in the description.

4. MARKET DATA Provide information on the market in which the product/service in question is inserted. Like history, market shares, trends, rules, expected positioning, whatever.

Showing this type of information will make the teams involved aware and updated about what is happening in the market in question. 5. PRESENT THE COMPETITION Researching the competition is essential.

This way, it will be possible to give visibility to competitors to know what they do right and wrong as well. Study your prices, strategies, placements, finally. And so, show points that should be worked on as well as used, always pointing out how the product/service will behave in this scenario.

6. SETTING GOALS In this step, make clear what are the main goals and results that need to be achieved. For example: increasing sales, launching a new product/service, strengthening the brand image, developing new software, being remembered by the public.

Finally, make it very clear what is expected and where you need to go with the briefing. This is when you need to explain the scope of this project, that is, the work that will have to be done to achieve the desired result. 7.

SETTING THE BUDGET Likewise, setting the project budget is essential to know what can be done or worked on. And so, make everyone involved aware of what actions or ideas can be worked out within the money available for this. 8.

SET THE SCHEDULE As well as the budget, setting the delivery dates for each part of the project is essential to success. Deadlines are what guide and drive the progress of the project. And letting everyone in on this will make sure everything is worked out and delivered on schedule.

9. SCORE CUSTOMER PREFERENCES And not least, scoring the preferences of the customer or company that is requesting this project is also necessary. This will help to work on items that please or follow what the company or brand in question is used to doing and work.

And this is a directional that can further optimize the efforts of the entire team. 10. ADDITIONAL INFORMATION And finally, add any other information that you think may be relevant and important to the project and that has not been covered so far.

This will make your briefing even more complete and effective for everyone involved. See how the briefing will make all the difference for any type of project in any type of business? When well worked, you can be sure that he will be one of the main responsible for bringing great results to your business.

And if you miss any information, be sure to talk to the customer or those responsible for ordering this project. Remember that they are part of the production of this document as well, so encourage their active participation in the process! And always keep in mind: your briefing must be a summary of the entire project and, from it, all the strategies and attitudes to be taken should emerge , combined?

And just to recap what we said here: 1. BRIEFING WHAT IS IT? 2.

WHY IS IT SO IMPORTANT? 3. 10 VERY SIMPLE STEPS ON HOW TO BUILD ONE THE RIGHT WAY We hope you enjoyed it!

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