The NEW Way of Cold Emailing in 2024

today we'll be going over how to run cold emails going into 2024 and Beyond recently there has been a ton of changes on Google in their cold email policy that has had people screaming like the death of cold email this new setup is a must to implement for 2024 if you want to continue to book hundreds of sales calls every single month so let's start with what everyone was freaking out about there were recent updates from Google talking about new things that they are implementing let me start with some headlines Google is making it harder for bulk senders to fill your Gmail with Spam Google is preparing to enforce new Gmail requirements that aim to reduce spam improve email security and make it easier to unsubscribe from commercial email senders the new requirements will be imposed on bulk email senders defined as those who send over 5,000 messages to Gmail accounts every single day effective February 2024 Google will begin enforcing a clear spam rate threshold for bulk email senders to prevent them from bombarding Gmail users with unwanted messages and bulk senders will also be required to provide Gmail recipients with the ability to unsubscribe from commercial emails with a single click request to unsubscribes must be processed within 2 days Google also says that bulk email senders will be required to strongly authenticate their emails by following Google's best practices there was a ton of Buzz about this but let me tell you why there's no need to worry and how we can help you crush it in 2024 despite this firstly if you didn't catch me specifying that this only applies to Gmail accounts so the guideline does not apply to 5,000 emails sent to Google workspace accounts only just the Gmail accounts and if you're sending mass emails to Gmail accounts you're probably not doing cold email for the intention of actually getting business the key here is not just to get a bunch of emails lasted to a bunch of unqualified people most likely hoping you're going to get responses what we need to do is we need to make sure that we have the best data available which we can do from a lead scraping tool I'm going to show you how to use a tool like instantly lead finder which will allow you to get correct data likely business owner data so that you actually end up in the inboxes I'm going to do is I'm going to go to instantly AI I'm going to go to their lead finder and with the lead finder I have the ability to search by job titles location industry employees keyword filter domains job listing Technologies news Department management level is company name and much much more there's millions and millions of people that we can choose from and we know that if we're reaching out to a B2B company we are getting the B2B email address and it's not going to be their personal Gmail account let's just do an example if I wanted to reach people in law practice for example if I wanted the management level to be C Level and if I wanted the location to be in United States for example here's an example of 222,000 C Level people in law practice so my initials law and as you'll see in the email these are not Gmail accounts that we're getting this data is good it is Rich it is accurate and it's going to avoid you getting a bunch of Gmail accounts and then ending up just blowing up your domains the other reason I like instant lead lead finder is all the other information that I rpr to us so it has the phone number the location employees industry keywords company news and much much more so one of my favorite features is just searching by keywords so let's just say my nich is plumber or Plumbing or hbac and now people management level C Level in the United States this allows me to search by keywords within their name as well as keywords that are assigned to them as a contact you know if the niche isn't in the industry then I can always search by keyword and that provides me a significant list to choose from now what I can do is I can save this list if I wanted to I can go ahead and add these lists to a list within my instantly just to manage the lists or what I can do is I can go ahead and add them to my campaign of plumbers and what it's going to do when I add them to my campaign is it's going to automatically verify the contact which is going to provide an extra lay of security knowing that the person that I'm emailing it's actually their email so instantly lead finder du will actually verify the email address is in fact active 45 send an email to it's not going to get bounced back causing a bad reputation for my domain second thing is we want to talk about avoiding spam so one of the biggest problems that I see with cold emailers is that they'll use their personal emails or they'll buy an email they'll link it up send a bunch of emails and actually think they'll be successful with it if we do this we're going to lose trust with the domain lose credibility and all of your emails will end up in spam instead what we need to do is we need to buide multiple domains link three emails per domain and use instantly warm-up tool the warm-up tool will slowly start to send emails back and forth to the fresh email to establish that it is in fact a trustworthy sender 2 weeks later we're pretty much going to be ready to rock so all we want to do is we want to go to godaddy. com and we want to buy a domain so let's just say my company name is goflow marketing so a bunch of variations that I'm going to do is go goflow marketing. com work with goflow marketing.

com get goflow marketing. com typically what I advise is to buy 10 domains and with those 10 domains we can link up three emails per domain and per email we can send about 50 emails per day of course if you want to send more you just need to use the same ratio so if I buy 10 domains and I'm going to be able to send, 15500 emails with the three emails attached to it after we go ahead and buy all of our domains through GoDaddy we're going to want to go to workspace. com we're going to want to go to Solutions we're going to want to click on overview get started and we're going to start to build out our Google workpace per domain so again if we bought 10 domains we're going to have to do this 10 different times and then you'll get to a point where you create your emails set up the emails per the domains and we're pretty much ready to rock so once we have the emails the login information all we need to do is we need to go back to instantly we need to go to our email accounts we need to click on add new we're going to click on Gmail G suite and then we're going to follow the steps here so first things first is we need to make sure our forwarding pop and IMAP settings are in fact set up so if you follow the hyperlink it'll drive you directly to set that up and as we can see right here IMAP is enabled pop is enabled next what we want to do is we want to go ahead and do the option one o off this allows us basically to connect our emails with an authorization token so if I go here I go to workspace admin panel go ahead and click on add app o off app name or client ID I'm going to go back to instantly I'm going to copy the client ID I'm going to go back to our app I'm going to paste this click search now we'll add to our workspace that will allow us to connect all of our emails to instantly then once we add all the accounts all we need to do is go ahead and click on enable warmup and that's going to start to slowly send emails back and forth from the emails that we just Linked UP And this is about a twoe process but it's going to be Paramount to make Ure that you are set up for a win in 2024 lastly to crush it in 2024 with qu emails we want to use multiple sending pools to send for him if I'm sending a bunch of cold emails from let's just call it one account and that account all of a sudden ends up in spam and let's just say gets connected or doesn't start working again we're going to be toed this could cause us to miss out on Revenue leads and the opportunity to continue to grow our business instead as we're setting at the campaigns we want to make sure that we have enough email accounts in our rotation to ensure that an account doesn't get banned and we're basically just not putting all of our eggs in one basket with one email so what I'm going to do is I'm going to go ahead and go to campaigns I'm go ahead and click on the campaign that we set up here I'm going to go ahead and click on leads I'm going to add the leads into our campaign and as you can see status is verified per incel's lead finder I'm going to go ahead and click on sequences and I'm start writing our campaign when I write our campaign basically how I like to frame it is I have their name and I have a personalized line or a compliment based off of The Columns that we're able to get from instant Le's lead finder usually I lead with a compliment looks like you're doing some excellent work in the peling industry definitely made me eager to reach out then we go to the pain points especially in the intro email I will say something like notice a lot of plumbing companies deal with seasonality issues and struggle to consistently get influx of consistent homeowners needing your service or New Heating and AC equipment then I do the implication to the paino this makes cash flow unpredictable and probably stresses you out this allows them to understand that we know what their business is about we're cold emailing them and if we're coming up with a novel if we're being a generalist in our cold emails we're not going to have a lot of success then we're going to transition to our offer which is basically we created what's called a pipeline social system that helps plumbing companies get up to five new equipment deals per week or they don't pay we again speak their language we have a unique mechanism which is the pipeline social system we have the results that they can expect to get and then they guarantee last but not least we are leading with value so we're not saying let's jump on a call and get you five deals we're trying to with value because they don't trust us in order to get trust then we can offer a piece of value to start to establish that trust then of course once they do respond that's where we want to get a little bit more aggressive with the reach outs and getting appointments with them after the first email set up a series of at least three to four emails are going to be key hey John following up on helping you get an extra five de per week to a pipe drive system curious if I could send over that guide and then step three always end with like a fun little email hey I'm interested in five deals per week I'm interested but follow up I'm not interested in getting more leads I'm retired and that is pretty much a pretty standard sequence as far as getting your email set up and ensuring that you have good consistency throughout it so after I write the sequences and I go to options I want to select multiple emails that have been warmed up that I'm going to be sending from cuz if one account gets deactivated or something happens to another account and all of a sudden I'm not sending the volume needed I'm going to be screwed by having multiple emails warmed up multiple emails purchased you're going to be set up for Success I'm going to go and uncheck stop emails on reply just cuz we get a lot of out of the office and I typically just uncheck that then we're going to save and go ahead and launch this bad boy that is the new way of setting up your cold Emil campaigns with the latest changes in Google's cold email policy if you want an allinone cold email tool that is constantly upgrading and adapting to the latest changes in cold email so that you can put hundreds of sales calls and grow your business check out the link in the description or simply just go to instantly.

also go ahead and click on this video right here if you want to learn how to use the best cold email software insulin.