Things Change: The Google API Leak - Things You Didn’t Hear Before

Google if you're watching this come after me clicks clicks click clicks clicks click and it goes up so now that click click click click click click click is just not how the system works do it and if it doesn't work out things change things change and if back happen to your side not any of your fault you suck and F change what you know what has changed I'm sorry the leak has happened Google things change yeah like like in a girlfriend scenario like like I don't know to describe the che C hello everyone so we

are with here with your airone and we will be cautious today about some changes yes we would cautions against making out of context outdated or incomplete information yeah it's a nice definition right to stay silent well if you [ __ ] up and your search engine algorithm has been leaked this is the best answer you can give especially if you've been caught lying to the Web Master community and your users in general yeah for over 20 years actually they were lying explicitly and whenever we are trying to imply that they were blocking us they were

trying to mobbing us and now you actually brought all the light to the industry for the coming decades so thank you for that I would really want to say thank you first my pleasure thank you so much always brother my duty it's also great to have you actually in stul oh yeah yeah and while coming here we had a real Adventure so much driving Adventures I would say yeah yeah it was a great feeling not chasing the police though not not it didn't happen yet yeah maybe it will happen and I look forward to that

so I'm sure that many people actually were expecting some quick questions about this specific leag and I asked my community who which is actually over 30,000 and there were some overlapping questions the first one is actually how did you find the lake what you were looking for there exactly that's a good question that's how things started so I found the leak on Google's own search results uh but it was not sorry what was the it was something long a lot of Google's own internal names were involved in that so you had to for example I

remember I typed in a few variations that included doc joints dock joints the internal Google name googly name I'm not sure if I used anchor or nav boost or uh similar terms the idea was that I needed to find uh some amount of documentation that haven't been seen uh by Vib Master community in order to produce a documentary that I will be interviewing anx scholer with the face an ominously with the face hidden to use that particular document as the evidence but I didn't think that particular document would end up to be Google's content Warehouse

API yeah so lck was involved here like I'm a Believer in God I don't know people have different perspective uh to life but me personally like I would call this Karma and I would call this basically pure you feel when you find it h excited nothing nothing I was like I emailed around listen um we've been Li to and basically I'm working on producing a documentary that I want to use this particular sheet particular documentary as basically evidence it was like nothing okay we're going to change the world forever not not like that it was

like I think I caught them lying and multiple times I'm sure multiple times and uh we need to put the news out there then I set up the call uh with ran fish and after I believe two or three weeks because he was busy and also he's out of the SEO he got an email from an ninous guy claiming that he has yeah that's true he has some amount information so it took some time once uh Rand Rand and I actually jump on the call together he was like very hesitant about the whole thing he

was not buying it I was I could tell based on the uh the the facial and the responses there is a huge legal responsibility and he might get some let's say his station at the beginning it's normal I think it was just was it he didn't know me and also the fact was claiming that you have access to a Google Document is just uh it's Unique in unique also and so I I jum jumped on the C with Rand and he was very hesitant but at the same time he was open to the idea I

told him Rand cuz it needed to be ran Fishin not anyone else the reason is first of all choosing the right person uh to be the face of the leak was very important I cannot simply bring it to SEO journalists who like say you know and maybe pass it to Google and ask is is this real or not or you know and they will be way much more scared and skeptic and probably they would also give your name even to the googlers to be honest I don't care they can give the name yeah but the

the fact was matter is it needed to be ran fishan first of all he had a lot of experiences when it comes to uh trying out experiments click manipulation personal attack on him both from the SEO industry and also googlers to him and also to the Ryan Jones I guess the I guess he was working on the domain based metrics and many googlers tried to exclude him from the SEO industry and many other things as well many seos suffered from actually this I say protecting the independent voice open-mindedness and you know what Ryan Jones is

no longer with us let's cheers to him Che to him coffee and this is why I think no Financial motives behind this although I've got a lot of positive let's say uh mentions across the news and I'm also EMB bettered them with within my site but I had two option will I keep this to myself and file a debug and and or the second option share it and show the real how the real things are working to the entire industry exactly and it's a noble Behavior to be honest because I said it yesterday too because

there were some other people who have the leak they just actually get a reward from Google then they didn't actually let's say explain anything there directly but you have chosen to share publicly I hope there is nothing good about uh any sort of let's say angriness or feelings getting things involved I hope if that particular per person dejan one day we can shake hands we can hug each other it's Brotherhood we need to understand this and no matter what path he chose to stay quiet potentially get this lck out of the search results in order

to protect protect it from Outsiders uh but listen there were like so many incenses in my life that I knew the fact that people don't have a clue what's going on and a lot of people have Financial issues because of the ACO issues there are colleg students trying to to use you know choose the path of generating some money from from search engine optimization and they're barely getting any results and that's because spam algorithms mostly but sometimes just you lack Chrome and nav boost which is the click data signals in order to power up the

site in uh in certain metrics and a lot of a lot of lives unfortunately have been uh wased by the outdated and Incorrect and incomplete information which I would put a quote on that lies provided by the search relations team and that's that's a huge responsibility you know like these these particular statements that they made the lies listen first of all you're not just lying to the Web Master you're lying to the users because that particular statements are also covered in news media so declining any answers would have been much better approach but what they've

chose was we're going to lie about it and we're going to lie to our users that we don't use nav boost that we don't use Chrome data and that's very dangerous and IMM more not even a realistic lie to be honest because I know it's I guess majority of the industry never believed in that but still when you have the proof you're able to say it way much stronger that it is a lie earlier on I was naive and I believed Google that's that's the truth I used to attend occasionally The Hangout calls that they

used to make back in the day which theyve stopped completely and I used to be why they would lie it's actually obvious why they would to be honest because I always Define the crem liny do you know that concept no it's actually a cold war concept and during the Cold War the West realizes that what Kremlin says is different than what Kremlin does that's why they call it kremlinology a science they try to understand what Kremlin is doing based on their lies so what this is actually what Google is doing too they say something but

they do something else and if their spokesperson says something I will never believe in them this a commercial global company but you know what this is United States of America it's not Nazi Germany and it's not USSR so they should be ashamed for and to behold actionable for the godamn like evil actions that they've taken can I believe they will be okay to be honest due to their legal Army and speaking of their legal Army today you have given a name when you were in my car it's it's your choice whether you want to mention

no no no no comment about it but they are looking at your profile all the lers all the Google legal team they just check your profile repeatedly and how do you feel about it I'm not sure if all of them have looked but there's some names popped up 15 16 names Google if you're watching this come after me come after you I want to see what you can do I don't think if you're going to lie under o buddy so the choice is yours I'm waiting for you you know what is my email address if

I I didn't get any letter so far so make sure to send it to right email address and by the way if wants to give me my email I'll send you my direct address to my home personal place that I live in I'm I don't worry for anything the only thing is you did something immoral it is the one you are the one who should be ashamed and I would love to see how evil play in the court of law I'm not I'm no judge I'm just an Su specialist so I would but I would

love to see how it will work out finally so there's actually one more thing that I I want to underline when you do this it's clear that actually you didn't do this for making money for making fame or nothing else you just wanted to create a good change and you want to help people and you want to help SEO agencies Consultants who try to rank their websites to help their lives so it's a really Noble thing and I want to really underline that because if someone else would have this data instead of you and many

many of them wouldn't share to be honest in our industry because I'm sharing many case studies if someone understands that usually they don't teach to the next person that much another part there is uh when you share this you basically wanted to change how they are communicating with people oh yeah and you wanted to make SEO industry more respectable by the search engine communication teams or their communication style so I believe every SE should say at least one time thank you to your name definitely thank you to all of you like listen it's it's manipulation

but something I would love to add as the result of the leak my name is out there now there are no Financial motives coming out of this but now all of a sudden like my name is popping up it's normal it's yeah it's normal but I want to be as transparent as possible as well so even I embedded the citations within my website there's also one more thing that to mention there they Shadow bound your video and probably they will or they might probably Shadow B this one as well do it they also block lots

of even your website or your own video announcements they don't rank for the Google API League even if you are the source it's also it's different right from what they say they usually say that we always rank the original Source you know how do you feel about it all good no problem at all yeah it's all good but also it shows the hypocrisy right they rank the or Source unless the original source is not yeah I mean Nazi Germany what can we do about it the the US they also closed your ads account I don't

know if that's related but that that happened so it was suspicious activity yeah it's not causation but there is a correlation in a different way did you do anything suspicious for your so on my ran I visited one week uh spent one week with my family in Iran I don't know if my Google activity had something to to do with it the these folks at Google I'm not surprised if they would do that after the league because this particular thing happened I appealed the and the appeal even was rejected after the leak so yeah yeah

yeah you know when we were doing the black at thingss in 2017 in the casino nich uh and I was a PBM manager we were actually disconnecting our phones directly we were using two different connected vpns to just actually log into our pbn server we were also trying to H anything that is connected to us we were not even using Chrome so that they shall not track us we were that level of paranoid about getting CAU by them since we were making millions back then and I can tell it they are they always know who

is behind these things and they always track oh yeah they get all the websites from your search console even uh just around SE Master Summit Vietnam one of my friends they got like I won't give the name since I didn't take the permission but if they give the permission I will pronounce it later they lost like over 500 websites because one person who is blocked by John Miller was in all the search console accounts and I warned him explicitly because he shared that hey guys I am just blocked by June I said that directly remove

yourself from all the search console and Google analytics accounts they didn't they were late to do that and they lost all the websites only that person if that person is in the account if the person is not in that account it was okay even if the website are from same design same topic even same server so he was the separator mainly I can tell I did he have any good websites actually taken down as well any they say that they are AI but these websites are coming from 2015 2014 they don't have any anything with

AI they are mostly like local SEO local lead generation for local business any instant um any instance of let's say innocent clients or anything like that getting uh the person is pretty rich he doesn't need any client I can tell and they created actually over 800 websites back to take the Revenge so oh it's working well I mean I'm not big fan of Revenge but uh yeah I'm just when I say Revenge I mean like playing back the next to doing to do the next yeah you got to you got to watch your enemy yeah

that's true and let's also talk about a bit how you started doing SEO and you also say that istan was your let's say first city that you visited uh the first city I lived in yeah so I started off SEO I believe in 2009 had to download website software download build some links to it using um links link exchange networks automated link exchange networks yeah you link their link directly exactly and I got the page rank to page rank three the homepage page rank the toolbar page Rank and uh I published some software downloads and

after maybe I would say three to four months he got to 50,000 daily traffic and how old were you back then 15 years old 16 years old nine 10 years old little baby you also hacked let's not talk about it let's not talk about that you didn't hack let's say you just found something open there yeah no comment no comment uh I would caution against inacurate and outdated and uh and this sort of information yeah okay yeah okay it's good to know that at least you you learn from Google uh I cannot deny or confirm

anything yeah okay then yeah and this may not actually have have happened uh just my disclaimer yeah and did you read the anti uh antitrust low seit against Google from USA did you read the files every single sentence every single word did you realize it now boost in the files every every single one I believe it has been mentioned like eight to four times and the the the questionnaire basically he was trying to get an info from the Google engineer and Google engineer was really scared I can see it from the text because he always

says that what is this now boost how does it work does it get the clicks and the person actually is very hesitant to say it because if he says that then it is appearing that actually they are tracking everyone for everything and then he tries to take circles he always says it's not the only signal we also take some other stuff we don't need clicks for it or some other things and because it was clear that the person was trying to take attention away from the naist he was trying to talk about some other stuff

while trying to take the attention to the other sections did you realize that section of the documents I've seen I watched and I've read all of them for the having some amount of document documentation to back up in the interview process what I can tell you is um they're very silent about talking about nav boost and here I would blame the leaders I would not blame the just the pr team let's say a war happens a soldier is responsible for killing innocent citizens even potentially unfortunately raping them but I believe it's the leaders we should

blame not the people and not the soldiers CU they have orders to do and if for example innocent person dies then the soldier will be blamed but we should unless we've seen evidence that the soldier was involved in war crime then we should put the blame on the leader what I can tell you is so again inaccurate outdated and [ __ ] information take it as a grain of salt was a project manager behind both Chrome and Google Toolbar sandy sandy or Sundar so we're not sure how it all played out but you can make

your own judgment we are certain to some extent that Google Toolbar collected user data it's not even surprising they of course it's not even surprising of course then after the after that he was a project manage manager behind Chrome and all of a sudden he's the CEO and we and they don't talk about user signals if you have a little baby belt it's working fine you don't want to talk about it two angles there I believe so emit sing he left Google and they paid emit like around I believe $55 million to just make him

sign a paper that tells that you won't work with the competitor so he was okay with it for under $60 million and when I look at this SAR uh what I see from his carrier is that he literally knows what what actually works for creating a proper search engine and then he tries to take attention somewhere else because Google is like a really black box and in this case if they start to tell that yeah we use actually user your competitor will start to actually imitate what we are doing Bing does it bing uses and

they're credit to Bing they're public about it entire time public but still slightly different I believe you remember the Met Cuts I believe he he he was invited to a Microsoft Event in 2010 I guess and he blamed directly the Microsoft [ __ ] by imitating Google results exactly the same the main issue there is [ __ ] doesn't have same level of data as Google and if they don't have enough level of data they can't have the Precision with their algorithms so the data of Google and the results of the Google they are aligning

with each other and they can predict your data by looking at your results interesting and that's why I believe we are seeing all the fluctuations lately because after you drop the bump they started to change most of the results and I believe the main reason for that is they are just poisoning the data they are poisoning the results so that the competitor can't understand what they have literally because even Sam Altman St once that uh Google is basically using C gbt to train their own language model because if you ask like let's say four trillion

questions to the C gbt you can get all the results then you can start to predict their model behind the scene and if I have 400 trillions of search results then I also have the API leaks and all the past data I can start to predict what they have on what weight and I believe they are trying to hide some other let's say stuff compared to their competitors as well you also have some experience on that based on the anchor system that they are using I believe you also think that they are changing some percentages

to let's say height their own U ratios ratios basically yeah and imagine that you are a competitor to Google let's say you're a Microsoft engineer you get all the ratios and you can start to implement it directly yeah and then if they blue the data if you start to change everything suddenly then it is very hard to get guess what ratio they are using yeah and I believe they are just poisoning the data on that part the foundation of the algorithm which is currently based on dock anchors let's let's call it topical links and nav

boost which is clicks well not change what will change though yeah is the measurements and the mechanisms of action and also the weights involved so for example let's say league has happened you cannot do things oneone anymore like directly uh working the way that is mentioned in the leak then you're going to make adjustments to that without actually changing the factor so the dock anchor uh sorry the anchor spam penalized let's call it says uh the percentage of penalized anchors between uh how many days there is spread out in the last uh 80% of them

how many uh how they spread out between between um uh how many days are spread out so instead of let's say 60% 70% you bring it up to 90% And even maybe you'll add one or two other signals to play around with it to make it more indirect to make it more conservative and more aggressive but the foundation of the algorithm wouldn't change user data and also links and a Spam factors so I don't I I will serve the full confidence that I don't think the algorithm to to change significantly also they can't because Google

is very you will like they it's a very cautious company and if they change things tremendously they won't be able to track it they have to change it gradually slowly and it's how they are operating for many years I mean I would disagree AO overviews a big gamble all of a sudden like everyone hates and it's a bit different but because it doesn't happen that frequently second thing is that they needed data because jgpt has all the data but I don't think that J mini has been used as jgpt so they wanted to get all

the data for maybe let's say 30 days they didn't even allow regular users to close or turn it off because they want feedback they are hungry for it and once they have enough level of data okay now we can close it and we can start to have the Precision because for instance like two years ago one of the googlers said that they started to the index long videos because they realize that people are pumping all the short videos and to create some res resources for the short ones they started the index the long ones was

it Gary Elish I guess so I don't remember the exact name but one of the prestigious members of the search relations team uhhuh let's I love them by the way just they they really have to understand this they need to put out actionable information how to optimize websites in in term of not only technically but in the term of us ux news coverage and like you know May maybe like something great that Martin for example could do bring on a ux designer how to lay out Pages or John like um bring an an additional expert

to talk about how to get news coverage I agree with you but I believe there are a few things there so this is again comes to the elit crinology so I am coming from blacket background and if I see that a googler say something that is working Pro to be honest I will exploit it this is a direct honest feedback I said it on the stage too if I would recognize that my websites are ranking higher during the rainy days I will pray to the God for raining every day so my job is ranking the

website turning clicks into the money I keep it simple from my end and in this case if a googler says that like look if you have let's say a centered full centered full with web component text above after that image and this is the Optimum font size to increase the relevance I will use it and entire web will be using that then it will be very hard for Google to have a proper algori to differentiate websites from each other so in my opinion the search relations team they they are just stalling seos and St J

and I I believe it is inevitable because Google can't tell what they are doing us we can just decrypt their system by doing tests reading patents research papers or expecting a hero like you drop the bump thank you I'm not a hero but I appreciate that you are don't don't worry I will talk about that too you changed everything to be honest I'm not telling it because you are here you changed everything like not seen as before you brought a new light a new sun to the sky so that we can see everything more clear

we had research papers we have patents we had case studies AB tests now we have the code from them which validates what we have done earlier API features yeah a little bit different than the code yeah but it is one of the really good uh an extra eye basically for our SEO brains so I really love to see that and that's why I believe the OG letter eventually will be coming at some point but I guess they won't be able to do anything with that I want to also add here if you are a search

engineer no matter at what company it can be all the Silicon Valley company and you do have some information of the your company being involved in deceptive manipulation unethical and illegal activities or putting uh Revenue over the safety of users no matter what region please reach out to me I'll be happy I'll be honored uh to actually help you out in in the past weeks or so I've actually connected with a lot of reporters and it's great here you can be a hero you you can be a hero the hero doesn't need to be Batman

it can be you it's definitely true because because seos usually focus on just the SEO angle but this is bigger than SEO because a giant International big tech company Lies over 20 years and you prove it with with a brave attitude and Google is not the only giant big tech company which lies no yeah yeah agree yeah because Google is member of the Chamber of Commerce and I can tell that every member of that chamber I believe uh so I could be wrong about it um I believe they had some sort of uh agreement with

um some every engineer uh with NSA I not NSA directly but some program which which was connected to NSA during the co I believe it is also proven for Twitter they were directly reporting to the CIA and they were directly manipulating their internal algorithm to support certain type of ideas and suppressing the reach of other accounts so I wouldn't be surprised if NSA is involved with Google results as well because NSA is even above the Constitution and they can do anything that they want in a silent way the three most dangerous things in this world

number one pedophiles and predators second one uncivilized Monsters the third one fluffy Tech Engineers pretending they're changing the world yeah you know why because the actions they're taking if they bad actions are going to screw up millions of lives not just one person it's true it's definitely true and uh speaking about the some of their algorithms by the way so about the now boost so since actually you dropped the bump I am checking the codes what I see that actually it is aligning with their research papers and their patents as well some of them yeah

for instance do you know the patent for the now boost actually there is one and Amit single is in that directly correlating Trend trending topics popularity and traffic I can send it later to you they basically increase the pce rank flow if the document has more traffic as well so the same link for the same document can be multiplied with the coming traffic especially if there's a trending query or trending search demand for that this is from patent actually directly so there are multiple uh patterns that actually correlate to nav boost of course uh but

I don't know which one of them is actually news which and also it's important to keep in mind the current version of page rank that Google uses the patent patent there's no patent for that yeah the that patent is already expired the original page rank the Serge Brin the lat page version it's already expired but if you actually read enough level of patterns and I have read over 4,000 of them God damn that's a lot have you actually checked out the so I'm giving out too much information here click a spam P patent click click

a Spam uh usually most of the the most of the time in the patent names they don't use this type of simple names I actually for that one they actually literally are saying click a Spam really and that one if you actually read it carefully it differentiates between long clicks but it should be for ads I guess no it's saying organic search organic sech it's saying long clicks versus short clicks and it's also mentioning the a particular toolbar being used to collect that gu from 2005 or six type of somewhere around the somewh around the

range and just fascinating it took 20 years for people to figure this out you know like gosh damn it like what are we up to here like 20 years of like patents out there and nowadays like we're finally connecting the dots because of doj and because of the Google leak and what are we doing are we doing any testing this was actually one of my main points there because once you drop the files my community was actually checking the files and they regularly post things like hey K you shared this case study and this pent

research paper and it is already in the leak file as well so it makes me really happy that's why I'm telling that until now we had the case studies research papers patterns but once you drop that it's like more light complete light brightness you know like we we see everything right now I have shown you I guess danan shared it the image one it's stly coming from defect image quality property of the one of the image objects basically if the text is too small if there is glare if it is too dark if there is

uh if the component on the image is truncated or if the text is truncated it decreases the quality directly and in our Sops which comes from patterns we have the exact actually cont attributes for that directly three years ago in the car actually you mentioned this from broad cor core updates to the core update they reassign the quality scores directly and they changed the most of the rankings with the historical data we call it actually broad index refreshment basically and to be honest I found that phrase but in the patterns most of the time they

call it differently but what they do is they use historical data between different type of time frames and according to the historical data and when I say historical data I mean clicks or Mouse engagement yeah yeah activity they call it usually and they reassign new topicality scores new relevance scores or new distance scores directly so that's why I believe you changed things in a really good way because many people are not able to read patterns but they are able to read the leaked documents very very easily because they are very easy and very direct to

understand I can definitely tell that there is one more for instance Nathan Sage from our community shared that he was looking your files and he realized that there is something that they call side embeddings embedding means Vector basically and they try to vectorize entire website then they try to assign a topicality to the website and if it deviates from the core topic they decrease the ranking of it in our topical map system we have something that I call Core section of the topical map which means it has to be on a single entity a single

subject if you go for multiple contexts you decrease in rankings as well and all these things are like like okay we we always read about it we always think about it but we didn't be this level certain about it you know like it's like a great feeling that's why I believe everyone should hug you at least three times UFOs are real guys UFOs are real now all of a sudden we see evidence for that you know yeah and the same thing the same logic applies here and I'm great to hear that the hard work you've

been doing on researching the patent just aligning with uh with the recent API leak there are too many to be honest the for instance trending the correlating the traffic with the page Rank and also topic sensitive page rank these are different designs by the way there are actually different patterns for the page rank too many different like user sensitive page rank topic sensitive page rank from a topic to topic the page rank flow changes according to the popularity or traffic amount a page gets again the specific uh the page rank flow is changing we were

actually explaining these things but when you explain it people usually don't believe in pns that much but once you have the Cod okay you have to believe now because it's directly the codes itself or one of the internal apis of code but we know that Google doesn't create these files for exercising or fun they use it they spend money to create these documents so they have to use it as well definitely yeah exactly some of them they they don't file patterns just let's write the code let's be silent about it I think the way I

think page rank there many variations of page rank yeah uh I think what really happened was so in 2004 uh they made some changes to the anchors system and some spam changes also some system called anchor Plus+ and I believe after that so somewhere around the line they ALS they introduced the idea of page rank it's topic related page rank based on the anchor text so for example someone on uh links to your content using the world URL here it will not have much value unless it provides some amount of context either around the link

or the link itself I think the the logic behind that is if you're an authority for the phrase then you should rank for not Adobe the logic behind it is they want they want link profile to be focused B based on its uh topical values not based on Purely its reputation the reputation needs to be topic focused as well I guess there are two concepts for it one is random Surfer they call it it's just focus on the popularity these are again from their terms by the way another one is the reasonable Surfer so the

page rank basically is if someone blind will be clicking all the links on the web how many times they will be ending up to a certain page it gives the popularity centrality and importance of that page but if the person is not blind if the person is reasonable and understands the topical connections or contextual connections between the pages now what is the possibility of landing on that page based on these page rank flow or link connections and I believe what you explain in this system also Tri on imitate a reasonable Surfer as much as possible

based on the anchored text understanding or classifying it according to the topics it's like you know click here is not going to get you ranked number one that's what I'm trying to say and I would be cautious about it though like if you try to game game phrase anchor tag so much God it it just mean a you know time based penalty or something like that which I would the way you want to do it take a page of a very strong link profile take that page work on that page which has you know historic

link profile with a lot of age links age age back links and with a lot of you know generic anchors and work on that page to you know to do the exact match linking on that not not a page that was born yesterday you buil your first link today and a page that is proven basically a page that is proven uh but in the leak also Google also confirmed that couple of years ago they use the surrounding text of a link as well but the anchor the anchor is the main one here so the anchor

text need to be descript please start by looking at your internal links don't jump on F and purchasing 10,000 exact match links they're not going to go They're not going to take you anywhere in the search ranking this is a great suggestion actually I will mention a few patents to B to just validate what you say one is Anchor Tech indexing really important Engineers are there the first paragraph of this patent is a is the summary section they Define two concept one is predictive information retrieval they call it basically predictive information retrieval is understanding what

the page is about without checking the page which means they check the anchor text to understand what is it about yeah and if the anchor text is quality if the link Source quality they just start to rank it without even checking it the purpose here is decreasing the cost they don't want to check it they just want to trust the source of the link and they want to link it directly and about your an Anor Tex suggestion in the anchor Tech indexing and topic sensitive page rank as well they also mention the annotational text they

say that annotational text which is the text around anchor text should be aligning with the anchor text itself they also say that anchor text should be aligning with the title tag of the document and title tag of the next document the linked document in our system too that's why I have a certain rule for instance I don't use an anchor text over three times I always use synonyms or change the word order and I always match anchor phrase to the heaing phrase and always this anchor phrase is matching with the phrases in the title tag

I just help or guiding the blind librarian I know that they don't see it I know that they don't have enough resources to check these documents one by one it will take maybe one year until they use these expensive algorithms I just try to give them high page Rank and high level of matching with the topicality and the proper anchor tagging there it's also one of the reasons that I don't use that that frent or too many internal links because in the pents they say if there are too many anchor tags like like this basically

uh bloating or float floating they start to actually skip some parts of it they don't check all of them and some other sections so this why it's like you know imagine two different twins from two different continents and one is using pons the other one is using the API codes I'm certain that if they actually come together after 20 years they they will be always telling that I I knew it from here oh I knew it from here and it will be like a perfect match like a hamburger you know testing also need to be

part of it because what's going to happen is the ratios of yeah is going to CH be change a lot over the years Foundation wouldn't change let let's say links clicks Chrome data none of that this significantly change but in order to keep up with the ratios we need to run experiments to see what they they've added to combat that I think with the nav boost leak I've literally seen it after the leak happened like one website added the keyword nav boost C manipulation so defenses are going to be built to comat they already have

pretty good def defenses what do you think about this because you know four or three years ago in an interview I mentioned the concept of topical map next week I have seen that topical map service and when you actually a certain type of let's say a cheap and probably fake SE your service just for using emotions because I am trying to fight against it and I created this topical map concept four years ago and I am the only one who doesn't sell it everyone else is trying to sell something like that they have all these

services and when you see this let's say anchor text system optimization service I'm sure that you will see it very soon now boost optimization service and I believe I have already so it two times and probably you will see things like let's say image defect quality blah blah blah service I'm sure that some SOS will try to exploit it and this is slightly somewhere that I sometimes align with googlers because sometimes when googlers make some explanations just sometimes like 10% of the time May or five times 5% of The Times They maybe just protect some

people from buying these some shady Services I just wonder your opinion about it this is just my understanding of that I think seos just should settle down and um not to sell these Services first of all it's the same thing as buying 10,000 links from Fiverr it doesn't do anything so keep the money life is short spend spend the 10 bucks on links on on a coffee on a good coffee it works better I guarantee you you'll get some energy and you can use the energy for creating something good if you want to game it

though my only recommendation is the only thing that will last is things that will actually deliver results and willake for many years to come and that's going to be involved listen I know that that's such a generic answer uh but I would rather you build a site hire a ux designer spend 500 bucks on a ux a grade ux work on your content and look at the user intent of each pages on the site and make sure all of them are aligned add maybe some images and videos when the for the search intent when it's

needed and do some activity outside of Google search you know try to uh uh make people actually go to your website use like newsletters maybe community building newslet a building like forums Reddit real business creation exactly exactly then really like those 2,000 clicks that you get from you know uh like a bot I'll Tell You full certain that they're worth nothing but one click from us real user yeah could completely change your site yeah that's why actually when I created this formula the topical coverage multiplied with historical data MH that's why actually we focused on

let's say Gathering and collecting all these use real user clicks by satisfying them we also examined actually click satisfaction models Google has these research papers even one of our actually members found a tler research tler is from your leag and it's a research from 2017 and it directly explains actually information for Raging which means if they put three new source to the top and two fate let's say middle and three e-commerce to the bottom they just try to understand the satisfaction and they for rage information in a different comp they rear rank the search results

that's how exactly nav boost works so nav boost it's just not the system that you send clicks clicks click click click click and it goes up it's not that there there is a trending mechanism instant nav boost which can do that temporarily but nav boost mostly is there to see what type of content needs coverage in the search results so now that click click click click click click click is just there one how the system works you mentioned that uh I call it composite search score but you have a different finding from the files you

say they are grouping yeah grouping the sources that's that's primarily but you should explain I believe they would love it I guess so the grouping is not really based on let's say if it's a Blog if it's I don't know e-commerce website it just if you are a Google googler then what you try to do is try to do things by entities by search queries so let's say a lot of people search in the example I gave uh in my video search for vagra then they end up preferring buy Viagra terms it's not that your

website just will move up but you're reordering and ranking all of the results to increase its band with to show up on the on Google search results you're just influencing everyone results as well to some extent basically yeah in the patterns uh they say composite search score basically they group websites according to their similarities it is coming from another patent they called it that similarity website representation Vector if these vectors are similar to each other they group them together then they rank them together like blocks not like individual Pages Y and let's say they want

to rank e-commerce websites higher for that duration of time and usually these things sometimes change between the core updates a core update happens all the fs go down I can tell you this navus system doesn't need a core update it happens yeah it happens simultaneously because the user intent changes all the time Christmas happens and like people stop reading uh Christmas and they want to buy christas Christmas tree so things can change even between they use the groups Bas on that section and in the patent they say that they just assign a category iCal score

to the every resource resource means page here or the website and if they have certain amount of numbers for a category they group them let's say only three pages uh let's say exist for historical context three is not good enough they don't they just leave it outside of the group they throw it away but let's say we have 3,000 documents with the similar category score then they group them then they choose a representative that representative goes up if it goes up the other similar ones goes up together with it yeah this also brings another angle

I always say it let's say you are an affilate from third page and there is only one more affilate in the first page of that query results you are actually competing against that affilate rather than that e-commerce that News website or that something else it's hard to analyze results like this uh but I believe you made it also easier too because many people will be seeing all these Concepts they will be working on that and in this system we were also changing the design if we let's say not an e-commerce but we use e-commerce design

or the layout or the language and we were putting payment methods even if there is no payment and it was helping us to be classified together with them and help it was really working well too to be honest and what was actually most shocking thing for you all these API like like maybe noost but I guess noost wouldn't shock you either you already knew actually election API which one election explain that if possible no comment so far but if doj wants to um take a step in cuz essentially from what I've understood I've been told

that essentially maybe it may be illegal to do that and uh and the second one is was actually the the use of Chrome data but actually was it shocking for you it was really it it was that's that's how much how much I trusted these guys W because in my opinion when we use fake not fake popets basically or some traffic sources we were we never buy traffic from Firefox from Opera from whatever else we always buy Chrome because we know that they only trust Chrome data yeah but when I say no I mean based

on experience but you know like all of this combined they lied about this and I just didn't I I just don't get it how you know it's like you have a friend and he lies to you your heartbreak you're never going to trust them again yeah I know now I understand it's better because from my point of view I say it earlier to to paval Kimo actually three years ago and I need to mention bill slavi here without him we wouldn't be here to be honest I must tell it he made he made all the

15 years of research just for free just for helping and I another yeah definitely just coffee and thanks to him we actually created a saved Zone but the problem is that googlers I call it Google threee angle like this is a googler there is an SEO influencer they become friends K asses yeah yes then these friends they start to manage conferences and then conferences are reflected on the main stream SEO media This Is How They are controlling perception of everyone they become friends with an influencer which I call Google Puppet and this puppet says a

few things and then they go and they get validation from a googler which means they get the fame they get the approval because imagine that Google is promoting you so to me to be hon I even don't trust my president I hope I won't go to jail for saying it but if I if my president is promoting someone I know that he is making money at somewhere this is my personal opinion so if Google is promoting someone I know that Google is also making some money from it so if they promote someone it means that

actually they they have a collaboration and Alliance and this Google Puppet basically goes to conference and creates Google sheeps these are my words by the way it's not like coming from airone and this what I call as the three angle like googler Google Puppet and Google ships and it is very hard to awake them from these metrics because Google is so corporate they are so politically correct it's very hard to prove that they are lying sometimes even if it is actually very obvious and I am sure that despite your evidence despite all this I will

you don't like it but I will call it heroic explosion actually all these leak all this exposure I am sure that these three angle will continue to survive there are some people are hypnotized in my opinion in SEO I'm sure that they will still actually think whatever Google says is true I don't know how to save that them actually sometimes but this is my of course my own opinion here never ever sell your soul for fame for money and for other people's validation never in life and unfortunately a lot of folks in the ISU industry

have done that and they will continue to do that and what they're doing is they're just dis disrespecting themselves and you know one time we invited a speaker and this time I will give the name not the person but his message involves a name and there was a sponsor the sponsor was a link Builder and building links is an innocent thing for Su it's not we they they're not stealing they are not killing anyone they they are just innocent normal Su activity I can tell you there are good link Builders out there and there are

some shady ones which hack sites to inject links on it's true and you know as long as there's nothing illegal going on I'm up for links as long as it helps people to put food on on table definitely so it's an economy basically and just because there was a link building agency in the list of sponsors the person directly say that if I go to that conference and become a speaker John Miller can keep this against me they have that level of control they do that I I've heard even Rand fishan talked about this he

mentioned um I mean r i don't think he actually Minds me talking talking about this cuz he actually talked about it in one of the podcasts but that podcast didn't get enough coverage he said he uh Matt Cuts I believe sent an email to him that we don't appreciate you having this person in this conference I'm sorry who are you and exactly it just shows these guys first of all freedom of speech doesn't exist you choose what type of person I will bring in the conference none of your goddamn business this is my company yeah

and listen I I'm up for diverse ideas I'm up for friendship Brotherhood what is this like exclude this guy from here exclude them from this particular seminar what the [ __ ] is that we every single person with diverse set of opinions should be present in the meeting so discussions can happen once I guess maybe Denis or Gary I is one of them we were going to the SEO master sigon and there was an event in USA maybe it's moson or something I don't remember the names exactly he messag me told me that look this

googler actually TR shame to the conference that you are attending by telling that they might have a Spam penalty so they directly Target actually sometimes by telling these type of things it's not your business you are just you not even SEO you didn't even rank a single website just just go and just do your corporate job but try to not manipulate the SEO industry this is one thing that we are trying to to fight against for years that's why actually I keep explaining these patterns because patterns tell what they it tells the opposite opposite of

what they say so if you don't use the clicks why do you keep filing all these patterns and pay millions of dollars for keeping them you know like it doesn't make sense if you if the pay rank is not that important why do you keep filing all these spum detection algorithm patterns for the years you are paying Millions for keeping them you are paying Millions to the lower you are paying Millions to the ufs to the United States patent office and it doesn't make sense do you want to just waste money no we know that

you use actually these things and if you ask a googler no we don't use clicks we don't use patre we don't use clicks just make great content it's just going to work out you know and if it doesn't work out things change things change and this the name of the episode things change and if everything back happens to your side not any of your fault you suck and things change but you know what has changed I'm sorry the leak has happened Google things change yeah have your answer would you like to explain how did we

find actually this name things change I mean they whenever like a Web Master sees a drop in s traffic our buddy John uh used to say things change you know it's okay like it's it's yeah he's paid for it's the easy easiest job you know not easy listen I was in po face is not easy some of the calls I was imprison it's a very hard job I can also appreciate maybe one thing about that he also opens always these Hangouts even if it's Christmas that part I love I loveed what he did it just

what I don't appreciate is the lying part is the hiding part is the Miss uh misleading people part and I'll tell you one example what I think he actually I give credit to him and no matter what day he was no matter it was the office day or not he actually tweeted a lot of good things in one of the calls I remember 2020 2 21 like in covid days uh one of his called uh one of his calls got Zoom bumped yeah I remember I wasn't that called and like a porn like like a

gay porn like Happ kicking out he was coming back he kicked out everyone in the call and and he said I'll take care of this and I know a guy I remember that and two days later that particular feature which like the person who speaks gone yes yeah gone and God damn it okay you have a lot of good connections and you know if something happens like you you know because it's Google it's essentially YouTube or meet essential alphabet and also a lot of [ __ ] coming from the isue industry and a lot of

and a lot of heat goes against these guys and whenever like someone ask a tricky question which SCS do all the time you know like they get stressed out I remember in one of the calls and he had a smile like welcome to Web Master off hours and El my name is John Miller and then once he turned off [Music] recording yeah I can imagine the sit right there they they are signing so many you know like you can tell things and you can't tell some other things so also the face of the company always

gets the most hate even leader is behind leader should be blamed yeah leader should be blamed leave the John alone guys I might video did some damage to the guy he also block you right on Twitter I mean not on Twitter not on Twitter on link I cannot deny or confirm anything okay it's your choice yeah but still it's good to see that actually he reads A few things there I know that he is blocking lots of people lately it's his choice his on own account but at the same time block block block like in

a girlfriend scenario like like I don't like this guy PL PL but imagine that you're a teacher and you are blocking the student and is it's the opposite of the job description a little bit but again it's Google's own internal job this is my motto already I don't touch the Google's own internal relations you shouldn't touch the seo's internet relations if possible please by manipulating these conferences is creating new stage stars and giving them approval of things like approval of phrases because as I said whenever we call someone even some other events in Canada USA

no we can't take any link Builders as a sponsors why why when you ask it because googlers are coming I want to be be good with them I want to be let's say cute with them I want them to like to me so this is like opposite of my character to be honest I am an SEO my job is ranking website turning clicks into the money even if it makes googlers unhappy it's not my job description okay that's why I'm telling that actually this this will this thing will always be ending up with the kremlinology

they will lie we will try to exploit there is no way of actually preventing that so in my opinion there is no need even for a search relations team that much just they don't even update their documentation that much anymore so I just wish they actually bring on some more people and more specialized Engineers invent I would love to talk to the Paul har I can talk to the St Baker perfect yeah you know Alexus greski he directly States on his LinkedIn says that I work in the rank lab the rank lab is the internal

name actually of their whatever they have their ranking systems or the search quality and I just want to talk to him like what is the hardest thing for you like differentiating this query to this query how you process these Search terms what type of predicates you added why did you choose this predicate for instance I just just realized that in the latest core update the results especially for the install and setup before they were giving more similar results after the core update the distance between them semantic distance between them became more and they started to

give different results install and set up they become more distant and different results start to come according to the Anchor text or according to the internal documents so why just trying to explain sometimes it's it's it's not easy to manipulate anyway it won't it wouldn't harm you and the only the only part of the algorithm that I believe they shouldn't touch on is just the spam system and all other things can be discusted as long as you do have enough defenses in place so if you don't talk about the click data then you're not confident

enough in your click fraud detection system for Google ads yeah it's a good signal actually you also realize some documents uh and the components I guess it was talking about not the click data but this document update frequency do you remember that I guess uh whenever you update a document they were checking the update amount or they were in the link link and also the pattern no no it was from your leak actually they were assigning a new ID to the every docent this already coming from patn to but they were also using different versions

of a document oh yeah the pre history of it yeah the that one in the patterns they have a few things there they call one is URL ID the other one is dock ID dock ID and they uh they have an update score based on update amount and update frequency if these two things are high then it means that you exceed a threshold then they come for reevaluating entire page yeah if you remove an anchor tag or specific type of link again actually they care about it too but if you just change the text and

there is not that much let's say update amount they wait longer a little bit if you exceed an update threshold then they come and check again this is from patent but I have seen some similar stuff in your uh leak as well I want to call it your link by the way your stuff directly it belongs to public no it doesn't belong to me it it needed was on getop so it belongs to the public I think listen the History part is a strange part you can't even detect espam based on that so let's say

I'm giving out some actionable insights here but let's be it there's a page existing page and all of a sudden new keywords being added to it and all focusing on the same keyword what's going to happen they will have some hard time to differentiate everything there and they will change most of the relevance and ranking scores and prioritizations I think something that there is a possibility of it there is like a spamed motion they can if there is not page rank if there is Page rank then they can be more tolerant because I directly remember

from the pattern if they directly and Paul har was on that he says that if there are discordant they call it even query surprisingness they say that basically this is the query this is another query and these two query are not relevant to each other at all they understand it from users by the way because their system is very simple they cluster three things users documents and also let's say the topics or the websites so when you cluster the users they usually search for similar things based on their own cluster yeah these similar things creat

similar queries similar topics similar websites so there is a loop there nav po yeah and entire actually the topical auor also relies on that because when you get more clicks from this specific user cluster based on this specific type of queries from a certain type of topic you have more historical data which comes from again for the na it also helps you to leverage that existing page rank more and for your question in that P hard design it was about I guess it was multi-step query processing he was directly telling that if we didn't cluster

two queries together if they are not similar to each other but a document has both of them if the document has enough level of page rank it's not spawn if it doesn't have the page rank it is spun so possible they directly look at the page rank as a real Authority signal and they why they try to take attention away from there it's like basic sunu principle you know like you take the attention away if you are weak on that point you have to take attention actually where you are strong so they can attack from

there yeah let it's a basic Universal ancient principle so you know we know we suck at protecting the algorithm yeah so let's just not talk about links let's not talk about page Rank and Bo also one thing I believe many link Builders will watch this they usually think that actually I I am not I am against links I am not I just lost 3,000 webs on a single day oops then we spent so much time on the links p as pbn then I started to focus on pattern research papers and mostly the semon Tex and

it works well but it doesn't mean that I am against the links I am actually defending them more than they do to to against the googlers as well anyway I believe uh we explained this specific link and I'm sure that I will be getting Shadow bun for most of my YouTube account I am sure that they will be decreasing rankings for whatever I share wherever I share but I'm happy to take that risk it's like a medal for me to be honest and I want to stand behind you or side by side with you in

this journey are you ready for lawsuit I'm ready I'm expecting that actually I will actually come with this I will actually tag Jo Miller for this I'm sure that he will like yeah let's also I I will give all of their email addresses as well so and I will need to clean all of my search console accounts it's a serious that's too late yeah I guess they already have everything there no when I say are you ready it means also pain the consequences as well I believe pain is an opportunity to grow and become better

whenever something bad happens to me after six months I feel like stronger and I'm glad that it happened I believe God that's my man God always has a plan for say high test own people high test a little bit of nandrolone and trone will help as well so what are these Theory I don't know okay we keep it secret so people we had our hero here I want to I didn't ask before but I want to ask while everyone will be watching so we will be having a conference inul would you like to come there

and be a speaker it will be a g free zone I can promise that this is from the antitrust low Suite actually sure would be a pleasure yeah don't don't worry it will be complete G free you won't see fake smiling I'm actually I would love to speak with some googlers too like shake their hands maybe if they're up to we can be friends too it doesn't matter what in personal life yeah but in business life of course of course but at the same time they're just doing their job yeah it's true the job is

evil you know but they are able to adopt that condition yeah there are a lot of good googlers too a lot of good googlers Engineers are yeah and like a lot of good googlers that actually have have noticed the company's culture going down the toilet you know back in the day actually Google was uh before 2013 2012 Google was my dream company to work with and always I was watching you know these photos and this the how beautiful their offices are single years I single sing Against the Machine learning he was he didn't like machine

learning at all and in fact he had some rule based system controlable exactly he had a letter uh saying you know to other leaders uh that we should actually try to minimize use of machine learning and people didn't like that and I don't know what happened with the uh sexual ual harassment I I don't have the details of that this is a huge company I'm sure I don't know I really listen I don't know like I seos when whenever we don't know something we say it depends but the truth is we we don't know [

__ ] and we're just trying to make up things it depends like it very like very Advanced I don't know what happened uh maybe it's true maybe not but in the most important part part was we know what type of character he had he he his his principle was to make things more simple so they can debug easier and be understood by Engineers so in return instead of letting the machine learning decide what results to rank we would actually used which is very hard to debug understand what's going on or what impossible to some extent

God damn it like someone actually uh I think was uh on LinkedIn someone said you know I think they're just using the click D for um for machine Learning System I said n boost originates to 2004 yeah Amit seal being the anti machine learning guy he is what is the probability of that yeah nav boo using machine learning in 2004 impossible yeah none whatsoever I believe about that sexual whatever once he he is gone anyone who replace him they are all actually Pro supporter of the machine learning yeah Google management love it because it decreases

the cost it decreases the amount of Engineers payment roles or payroll that's why they love it and now they need to maybe reverse some a few stuff there I'm sure that emit single is laughing somewhere today situation IIT if the sexual things are not true respect you sir I don't know listen after like there was a big change um amid sigal going away Matt Cuts going away it became entirely different Google search yes it's definitely true they became way much more closed very much more lying single short is uh says I mean that it school

has a more transparent than ever which I think it's credit to Danny Sullivan but not much really has changed I don't think they are more transparent do you know the change logs I have five years of Google change logs they publish it between 2007 and 12 they were publishing weekly what they have changed in the algorithm line by line if they check 3,000 social media sites and to understand which authors have the profile on that to support their Google Plus they were telling it explicitly I have all of it in in in a downed way

actually they are not more transparent definitely way much more close than ever back in the day we had Matt Cuts talking about page Rank and anchor Tex at least he was mentioning it was fun yeah the page rank the bad word as Jer says page rank oops bad word it was just beautiful like so the head of a Spam web spam team at Google come and talking about page Rank and how to use anchor TX and things like that they were explaining yeah not everything though because the principle of page rank he was explaining was

back in the original page rank paper clearly not not how they run the page rank nowadays yeah but it was good I love that I would love to see it you know back to some extent but you know if they're if they don't do that I believe they're not going to do that unfortunately yeah I agree with you it sucks yeah but I believe the things as you say changed and it will keep changing when people actually start to read the leag analyzing it testing it getting results and I'm sure that they will try to

cover things again and we will be supporting you whatever happens thank you I don't worry for anything I know that it's a war thanks for sharing everything my pleasure thanks so much so people we will meet again and I'm sure that Iran will be in our conference as well I happy to have him and probably I will also have some probably I don't know cancellations Etc but it's okay I don't care about it if there is a shadow bun on this video share it more and reach out or help for free voice free minded people's

voices actually go through to the other sides of the industry we need it I believe people actually help their families with their information so they also need it thank you so much [Music]