Importance of Constant Freshness in Topical Authority

hello everyone welcome to another blad SEO series episode in this case study we will focus on M track that money a case at the website that I published earlier in the first video we focused on actual topical n structure of this website because it is designed mainly for a course website and the company designed to be actually a sus then I explained to you how you can use the topical methodology according to the source context The Source context is one of the fundamental concepts in the topical map creation in my way in the cor framework

and the source context basically is about how you make money and how this website actually is related to the queries on the Ser because search changes are tending to understand what's the purpose of the website and why it is trying to rank for if you are just chasing the traffic for the sake of traffic you won't be able to stay there between the core updates and in the first case today we explained that this project actually was not getting any traffic it was being crawled only 26 times a day and after that after getting enough

level of historical data the website has been tested evaluated and it came to the here the content in this area and content in this section are exactly the same the website in total it has just 400 index documents as you can see here important change here actually happen in the CW stats so in the first case today we focus on actual semantics mainly in this one we focus on the C stats if you just watch the previous video that I publish in this specific and this playlist you will you can actually find this specific projects

video and also the previous one which focuses on actually Health SEO mainly or Health Care Industries with SEO and there you will also see that we have more than seven different websites and it will be helpful for you to understand this story of these seven websites to be able to understand some of the concepts that I will mentioning here the first one is search engine tolerance the thing is if your if your website has been prioritized if you have just 400 pages but in total you are being cred like 40,000 times it means that this

is a high value source and at the beginning this website was being cwed only 26 times a day so 26 CR hits in 24 hours and just previously it was 40,000 and before that actually it was closer to even 60,000 craw hits a day this is this us this mainly actually happened after this craw core update it means that once the search engine actually finds a website tests it with the by increasing The Impressions indexing the website and serving the website for different queries and observing the user behaviors than processing your text constructing information graphic

checking how Evol how efficient it is in terms of cost efficency efficiency and in terms of accuracy if you are passing the quality and relevance thresholds then you will be tested even further the thing here is that there are three indexing tires in the Google index in the first one index Tire one they put the most valuable website direct there and they use different algorithms and different web servers and data centers for them it means if you are being crawled too many times despite your asml website it's actually a positive signal which means the search

engine algorithms prioritizing your website for indexation for ranking for testing understanding and usually I call this positive ranking state which means whatever you do during that time it will keep increasing your rankings another concept here is as I say search engine tolerance and the search engine tolerance means that since you're in the index entire one even if you do some certain type of Stakes it won't be causing you to actually lose the rankings that's why many SEO project owners keep saying that my competitor actually has really bad content and they used all these spaming meals

and they rank really well maybe they are really good spammers it might be a possibility to but most of the time the reason that they are ranking really well for a long time is they are being tolerated due to their high level of page Rank and as you know forb best is actually using parasite SEO for a really long time but it's very hard to punish that website algorithmically which causes at least 30% of the entire web to change their rankings that's why they got a manual penalty because it's easier to actually demot this website

manually and probably it will be taking years to remove it fully and even if it is removed it might be it might not be ranking same as before either so in this case we are we explain search engine tolerance if your website is really important and is in the index entire one you can actually El it exploit the search engine tolerance but if you lose their trust it will be really hard for you to gain it back secondly search engine prioritization if you are being crawled really well in this level and if most of the

craws are going HTML with 200 status code it means it actually search engine directly prioritizes your content by understanding it and in this case you will be index fed your content changes will be reflected very quickly like a News website the only problem here is that I always say that try to keep the discovery higher than 20 or 30% as much as possible according to your industry or your competitors if you are the most active source which brings us to another concept active Source passive Source active sources actually keep trying to publish or update and

they always keep the momentum higher as you remember in the topical L theology we have three principles momentum is most important one which helps you to take the attention on the search engine second one is depth which means how deep you cover a topic the third one is vness how broad you cover that topic and in this case your website actually has zero momentum once you have it the search engine basically realizes that you don't publish anything for a really long time then they drop your rent scroll St directly it doesn't actually decrease the traffic

uh or indexation things are indexed in the same way the traffic is actually stale but the thing here is that if this website could or would continue to publish the articles in the same way it could actually come to do 1 million clicks a month this is also another sus I will focusing on this specific sus actually in the next video most probably and we are working over like 1.5 years as much as I can remember and it's coming to the one million clicks this always actually makes me uh remember that analogy that I always

do the doctors and patients when you usually when you have a health problem in your body you listen to doctor once you are cured treated you start actually drinking alcohol or stuff exercising and you don't carear about what the doctor says the same also happens between seos or SEO mentors SEO coaches and the students as well once things are actually okay they don't care about it because they already got Investments or the funding and they all already actually are successful and they stop publishing in in that case as well this also brings us to another

situation as you actually show all the patients and you work really hard for achieving a posst ranking state from this moment to this moment you should never stop on that area because right now which brings us the concept of actually initial initial ranking which explains where your new pages starts to rank from like between let's say one and 10 or 10 or 20 some websites initially they always rank in the first page when they publish something new especially for the main queries that they are targeting for and I believe since you this website actually lost

that specific search engine prioritization State and the SE search engine will be to tolerating this website also less which means that actually specific Source won't be prioritizing prioritize for indexation Speed and also initial ranking phase as well because it lost the state of activity to be able to gain this state again you will need to be actually publishing new documents and these new documents will be checked as this area once you're in positive ranking State usual search engines just assume based on the machine Learning Systems If the previous articles were quality for this topic it

should still be quity and the next ones get the authority and Trust signals of the first ones usually the search engine actually provar Raa one I mentioned this speech in the previous video please also watch this as well 10 years ago he also appeared at actually in a research I guess it was uh Pro I guess um I couldn't remember actually uh this trust and Trust web pages I guess it was propagation and I can't find it I will just try try to find it his name and also creator of the pram SE changes also

should be here usually I try to not mention actually that much uh research papers here proba one as you see so this actually reflects that if a web page is quality enough it means that another linked page from the same topic will be getting the specific type of trust as well this can be used between different web pages from different domains or in the same domain uh between internal links as well so in this case uh I suggest you try to understand the theoretical slide of course but Bel s casee studies are created for beginner

level SOS most of the time to introduce actually some of the advanced concepts with practical simple video so I won't be deep diving into the research papers here but if you want to watch this please watch it because prag raban is the vice president of Google in search currently so uh another thing here is that the website already created some brand search demand it is important it's protecting it but it should be way much higher than that another thing is the phrase strike has multiple meanings and there is another sauce in the same industry slight

in the same industry industry at least for the crypto trading not stop trading with the same name which creates actually a kinds of anti resolution problem to understand the relevance between them because with the last last update actually there are some certain type of this is the by the way the SF graphic for the same project as you can see together with actually losing the Coss St also some of the queries are being lost to because search engine doesn't prioritize the source that much anymore there was uh one more thing I would like to show

you this uh this is a let's say one of the competitors in industry and this website Al was also being pyro for rankings for so long but the website was really bad eventually you will be hit like that learn from The Helpful content update don't press that much hard for the search enges patients and as you can see even if you increase your referring domain number like three times it might not save you it's not about page rank always and since this is an exact match domain they don't have that much actually branded search demand

in this case and even if search engine decreases the relevance that you get from your domain name like 10% you can lose most of the ranking advantage in that area from update to another update it will be happening in this way that's why this website actually should be having some proper Founders authors or person named named entities around them as well so I just wanted to focus on one thing as I say basically the crow STS the main theme Here is that once you have the momentum and the win behind you and the search engine

tolerance trust and prioritization with you just keep going don't sleep on that like it will always continue and this website it will be harder to rank it if you start if it starts to be active again and it'll be tested longer too your new documents or these website new documents will be tested even longer I also explained this website earlier with the Google Discovery traffic around actually the website started to lose uh CR tust it also started to appear in the Discover one more time this didn't happen actually because it was publishing new documents I

created these document based on my actual own briefs I can tell the main reason that actually this started to happen here is mainly the core update during the core updates the topicality and the website prioritization for a specific topic or topical Tim scores side qu scores and they are reassigned during that time your Source can get an opening during the especially refresh broad index refreshment you can get an opening and be appearing there but if you go and find the first video that I publish here you will see that a brand new website in five

months it was getting way much more clicks than this from the Google discover because Google in Google directly start to the trust the website mode and it get more coverage even from there you should always use your Google discovered and news appearances as one of the signals for the authority and another thing is that I also explained uh you should focus on some infographic or fun type of entities like podcast or this type of 4 powerful Candlestick pters the word powerful here actually helps for being appearing here because it's also a power word In a

Sentimental way I hope this video helps and again I still actually trying to finish my house in kushad if you come toan or Kush let me know maybe we can meet in person and if you would like to learn further you can join to the top the course and holistic as your communities we have cohort systems that actually we every week and help each other as well stay with research reason and love of science see you in the next time thank you [Music]