How To 10X Conversion Rate On Shopify (2025 CRO Guide)

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Michael Bernstein
🎓 🎓 Apply For a Free Consultation Session With Me Personally: 👉 http://www.bernsteinconsultings...
Video Transcript:
in the last 90 days I have made $2.5 million with a conversion rate of 4.2% that means that out of 100 people going on my website four people buy that is well above industry standard and in this video I'm going to give you a full guide of actionable things you can do to increase your conversion rate on your Shopify stores there's going to be a lot of quick fixes which you can Implement right away today and instantly see a higher conversion rate tomorrow so I'm not going to reveal my store but I'm going to show
you one store which I saw recently which has everything perfectly optimized and we do a very very similar thing to them and I want to break down their store because this brand guaranteed also makes over a million dollars per month and is around the same level as our store all right so we have a bunch of things at the same time here number one is there's an offer everywhere okay you see it on the picture you see it here on the banner you're going to see it later on on the offer everywhere there's a massive
percentage off and also there's a reason for that so in this case basically New Year this is something which 100,000% Works especially mentioning the percentage off at multiple places so it's more visible and look at the logo it's trash it's nothing special at all but it doesn't matter right because we know that the things which actually do matter are very specific details on the store which is not the logo not the design none of that what does make a difference is something like this that the logo is actually on the product this definitely increases trust
and I don't know if it's actually on the product or if it's just photoshopped on this but this is definitely something which makes everything look more legit same thing with with the trust badges like this just works all right having famous magazines in here it it just works like people are going to trust your stuff more 100% then we see the whole like Amazon style reviews over here which is pretty standard at this point however if you scroll down a little bit and this is how we always structure our product pages as well is you
have some bullet points basically about the biggest benefits then again there's some sort of urgency we have low stock 97% sold almost sold out product has limit limited availability this is something you need 100% then you see not only 35% off but a free gift which is $90 of value limited time offer get a free vibrating skin cleansing brush on orders above $150 amazing and right away you have the one-year warranty free shipping free returns you also show how you can pay an installments all these things are just great Val value props and are going
to be very very useful to your conversion R then unfortunately at this point people just have brain rot and you definitely need videos you need to have as many visuals as possible video reviews are great real up shopable videos and reals this is definitely something which boosts your conversion rate and then you're also going to have these question bullet points when can I expect the results is it safe to use all these things with like Fast instant results is what works like if you just scroll on Instagram you're going to see a bunch of people
who tell you how to get rich quick a bunch of people how to get beautiful fast how to get healthy fast how to just have crazy results very fast this is the thing which works you can say what you want you can say yeah scam me whatever you're going to make more money with your Dr Drop Shipping Store if you use these things if you don't want to don't do it now you could ask yourself why am I not doing this whole getrid quick thing on YouTube and the problem with that is that it's so
overdone specifically in this whole business mentorship Niche is that I understand that it just like it's it's cringe with this brand I want to be super transparent it's a personal brand I have my face behind it it's a very different thing to sell some product online versus actually being the face of it and standing behind it with your name and obviously risking a lot with that so I like to downplay results here but with Drop Shipping products is just a little bit of a different story now is it safe to use these are all questions
which people are going to have this is basically here to to just handle objections and you're going to see these before after results like before after results are the most important part especially in the beauty Niche here for example if you run Facebook ads using the words before after is really bad however using day one day 30 is great and this is something which you should utilize you you should never say before after because you're going to get banned very fast and don't get it twisted Facebook check your product page they don't only check your
ads okay they they definitely look at your product pages as well now if we keep scrolling here you're going to say see a very similar thing again which is basically This Magic Bullet to get beautiful fast results after 30 days 94% said the skin feels rejuvenated after using 90% said it's improved the looks and the feel of the skin just adding stats from similar users also definitely going to help and then we end everything with the good old testimonials like very classic in this day and age you have to have to testimonials you have to
have a bunch of social proof and they also have to be recent this review here is specifically placed okay great results with a small amount of effort this is like the thing people are looking for and it's also not 10 years old it's very recent every few weeks they're definitely updating the testimonials and make sure that they have good ones in there now in the card they did a phenomenal job with putting in a bunch of upsells and adding a bunch of offers and guarantees and free things and all these things and it still doesn't
look messy so what they did is they started with an 90-day money back guarantee then they also added this add some money to to unlock the free gift they're like almost there you just have to have a few dollars more and then you're going to get the free gift that's obviously going to boost the conversion rate and then you have the upsells here and there's a few of them so that's good then you also see how much you're saving over here you still have the reviews this all is 100,000% going to increase your conversion rate
and your average order value if you do things right now the reason for Shopify being so high converting is this right here all right they have these Express checkouts and it's so easy to just buy with Apple pay just like double tap away it's very very simple very convenient for a lot of people who just use it and the more like payment options you have the better keep in mind if you get banned by Shopify payments and stripe this is something you can do all right Shopify only allows you to use these Dynamic checkout buttons
if you're using their native payment provider this means that you actually have to stay cool with them and not just risk everything for quick money they also have the logo social proof and the 60-day money back guarantee over here which is really good and then they have a bunch of payment methods if you're missing PayPal if you're missing one of these things it can cost you so much money and you don't even know it all right you you have to have everything it's very important and then also having the pre-selected checkbox over here is just
something that is great I think this is only possible with Shopify Plus in the uh checkout but it's generally also possible earlier now let me show you a few other product page styles which we're looking into right now and a few friends of mine are crushing it with these but basically the first one I'm going to show you are quiz funnels they basically start with a quiz okay and you can just click through this and type in everything and the cool thing about it is it makes everything feel very custom okay it feels very personalized
now when you click on it basically what happens is you just land on a landing page right you just get to the exact same starting position now I have insights on a few of these types of funnels and they actually have an 80% clickthrough rate for the quiz 80% of everyone comes lands on this page here however this page has a significantly higher conversion rate than if the quiz would wouldn't be there so on paper you lose out on 20% of the visitors however the conversion rate on the page itself makes up for it because
it just feels personalized and because somebody they they already committed they like filled in their thing and they're like actively thinking about about everything so it's much easier to sell them though and a little more food for thought is these types of funnels these basically are pre-sales pages and they're called advertorials and these just look like an article basically they look literally like an article and um when you click on it you're basically going to be on the sales page as well it's the same exact thing however it just has these like pre-sales Pages which
make everything look much more interesting and much more scientific and all these things these are usually built bu with the platform funnelish it also integrates with Shopify now these types of sales Pages have insane conversion rates all right however that they are very scammy a lot of the times especially these Health Products most of the time they don't work at all and it's just like you have to overpromise and like I just personally don't like running these types of things so I stay away from that however if you do it in a non- scammy way
it's obviously totally fine now pushing the kind of volume we do and making over a million dollars a month the amount of split tests we did over the the last years is ridiculously high okay we split tested basically everything and we figured out the best things and I've actually created the doc with my top split test and top actionable things you can just do to increase your conversion rate and average order value even more if you want that doc just DM me split tests on Instagram and I'm going to send it your way and the
other thing I'm also offering is a one-on-one mentorship program for Facebook ads and organic so it doesn't matter if you're running Facebook ads or you do organic Drop Shipping we got your cop covered and also it doesn't matter if you're a beginner intermediate or Advanced drop shipper we have separate programs for everyone so we make sure that everything stays one-on-one is actually personalized and if you're interested in learning from us in a one-on-one type environment you can click the link below sign up for a call and we're going to see if it's a good fit
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