The ULTIMATE Guide to Facebook Image Ads

today I'm going to show you how to make great static ads on meta because contrary to popular belief static ads can and do scale accounts up uh on their own I've seen this in many scenarios across the ad accounts I've got access to so today I'm going to show you some of the rules that we use at my company ad crates to make great performance Evergreen static ads so let's get straight into it for those of you who don't know who I am uh and I've not seen my content before here's why you should listen

to the entirety of this video I'm the co-founder ADR uh a creative agency uh that we work with um we work with over 50 Brands uh over the last few years the likes of hu licorice. comom Harry's the perfect Gene Etc uh and I make content helping people make better ads today I'm going to show you the nine rules that we use internally to make performance static ads so without further Ado let's get into it I'm going to start with a common mistake that I see advertisers make with their ads and that is assuming that

people care know or care about them uh when they make ads this doesn't just go for static ads this goes for all ads in general because you see a lot of the big advertisers out there in the ad libraries that are very static heavy and you just assume that like oh because they're doing it like we can use a similar style most people watching this are not a big Advertiser where you can get away with headlines that just convert for war audiences and what I mean by this if we take a look at this this

ad on the left from hu I feel like a new person that might work for someone who knows hu and knows what it does and how it can benefit them they might just need a little push over the edge but for the average brand who's maybe spending 5K a month 10K a month 50k a month and the vast majority of your prospects who are seeing your ads do not know or care about uh you or your product this is not going to stop them in their feed where they are doing nothing but like looking for

memes and looking at friends and family and looking at viral posts they're not looking for ads they're not looking buy this is not going to do anything for them to get them to click through the landing page so if you make ads that are built for COD audiences like this other AD from here on the right here byebye bloating that is instantly relevant to me if I have this issue whether I know of fuel or I don't know if youel that's the great thing about making acquisition static ads if you make ads for cold audiences

they will convert both cold audiences and warm audiences if you make ads for warm audiences only like this one on the left they're only going to convert War audiences no cold audiences is going to convert off of this at scale good acquisition static ads that work at scale have bold headlines USB callouts and psychology based design like I said if I don't know of hu and I see these two ads the one the right is much more likely to get me to care uh about H than the one on the left is here are a

few more examples of ads that don't do it well on the left there we have only $150 per Zing uh if I don't know a care about hu I don't care about that unless price is your primary value proposition which for hu is not then that doesn't matter to me these greens are taste delicious it's much more important to someone who doesn't know or care about the brand because I know as someone who's who's worked with hu a objection they have with their competitors is that uh the that they don't taste as good so if

I see these greens taste delicious and I don't know what hule is I go hm that's interesting I want to learn more whereas if you lead with the price I don't really care about that everyone's going to try and compete on that always in my car again no callouts no social proof no reason for me to care if I don't know what these caramels are these caramels are actually beautiful like I really like eating them but I am in their warm audience I am not someone who doesn't know or care about them so that is

not relevant to a CO AUD therefore it's not going to work at scale finally my feet have never been happier this is a another warm headline if I know what bef is and I know what barefoot shoes are I have the context and I understand this may convert me but if I've never heard of beep or their shoes before what does that mean is it is it for foot problems is it is it just a comfy shoe is it supposed to look stylish and I'm going to be happy because it's stylish like I don't know

it's a generic vague headline uh that's not built for cold audiences so it's not built for scale here are some examples of as that I found online online that I do like uh in terms of like being acquisition Statics and these aren't anything revolutionary they're not trying to reinvent the wheel they just do the basics very very well they have clear bold headlines that are relevant to both warm and cold audiences they have uh they have benefit call outs um on on either side uh and they have good sort of design where you see the

things first that you're supposed to see and these three Statics incorporate a lot of the rules that we're going to be talking about in the rest of this video I've just seen them like while I was browsing or uh on different ad libraries and I thought they were good examples hence why I put them in here so when you're writing headlines think about how you can make them relevant to C audiences or ask yourself if I'd never heard or I don't care about my brand would this still make sense to me would it still be

relevant does it still give me a reason to want to click through if the answer is yes then that's usually a good sign for an acquisition Evergreen static okay a nice little segue into our second rule which is keep it simple stupid there are so many advertisers that over complicate their Statics with things like you know the airdrop messages the SMS Statics the Apple notes uh all of this like clever copy and headlines I see online it's like you don't need to do that stuff um when I did an analysis on our static winners over

the last 12 months literally 90% of them were at least one of these formats sometimes they were combination of these formats a comparison ad a headline and callouts and offer based ads like super simple nothing crazy here but uh these are just like proven formats that have worked time and time again so this is where we invest most of our uh res resource into making more ads like this let's have a look at each one of these uh and some examples of them comparison ads one of my favorite types of ads they are so easy

uh to make these work for cult audiences because you can very clearly communicate the difference between you versus a different solution that could be like different types of solutions it can be before versus after where you're comparing against you know what they had before which is maybe nothing versus like after using chology in this case US versus them when you're JS opposing against competitors or Me Now versus future me who is in six months time taking dose every single day what I like to do is I will take my customer reviews I will put it

into chat gbt and then I'll say look at the failed solutions that our customers had and then rank them by popularity so basically we're finding out which fail solutions that they've had the most and then those are the solutions that I will prioritize in my US versus them uh you don't just have to necessarily compare to one of these you could also compare against you know traditional X or like Big Brand y uh if you don't want to make specific call outs to competitors uh as long as you've got a real solution that your customers

have tried or they currently use and they don't like it or they failed it then that makes it valid for a comparison ad uh many of these that we've made have gone to do well especially if you have something like on the left here with the with curology if you have what I call like a a money shot where I can instantly tell within half a second of looking at this like what the product is and how it benefits me in this case clearer skin um these tend to do very well as uh as comparison

as Statics okay so next you have headline and call outs again a very simple style of static um we're going to talk about customers reviews turning into headlines very shortly but it's such a easy win like many of you watching this already have winning ads sitting there in your customer review you just literally have to dig them out and put them on static that's what we've done here for these first two ads my Su weapon against dandr I finally found something that my cat actually loves to eat and even I mean that's me uh conf

je worn um yeah literally pulled from customer reviews uh and put on the headlines of Statics and just we've put some simple call outs on them uh again can't tell you like relative to the amount of time it takes for these to to make these I can't tell you how many winers we've had off the back of these very simple ads uh can be very very effective and actually probably the most common um ad format that we use uh for our Statics at ad crate and finally offer based ads I know that the majority of

this uh video I will spend talking about like acquisition based Statics stattic at the top of the funnel to bring new eyeballs in this is the exception and I'm absolutely by no means like saying don't run retention based Statics um if you have offers or collections or product launches there's no reason not to um create these types of ads uh they are very effective when done properly keeping them simple quoting them in Social proof uh like like we have done on the op Pop um ad here on the right uh and yeah these like simple

ads can can dominate the ad account really I mean makes sense they're going up against ads where you know you don't have offers so uh very effective and um something we run every time we have an offer for one of our Brands cool um when we do make Statics uh we are heavy users of a toour called creative OS I would recommend it not sponsored uh but I should be um this is a tool that has about like 800 templates uh for stattic you just copy it take it into pigma paste it you can replace

the image and the headline and boom like you have a static ready to go I can say FR crate definitely helps us with our static volume um and I would highly recommend using creative something like $50 a month uh so a very good in investment um to hand over to your graphic designer rule number three congruency is King another big mistake that I see marketers making is a lack of congruency in their ads let me show you what I mean here we have an ad for the perfect Gene where the messaging says finally a polo

that's made for all body types yet the imagery is a regular guy now the problem we've got here is that we are advertised into two completely different audiences the messaging is speaking to one audience and the imagery is speaking to another audience and when we attract those two different audiences and there's they see there's a disconnect between what's being said and what's being shown that's going to confuse them and they're going to keep on scrolling and this is obviously like a very clear mistake and obvious example but in practice this happens a lot with creative

strategist when we make ads um in a much more subtle way so we might have different headlines that we want to test and often what strateg will do is they'll pick an image and they'll like go and draw up three different headlines or four different headlines and they'll just switch the headlines in um for for the variations of the ad so here you have like the stretches genes known to mankind hobby look smoking these genes and the most most comfortable genes you ever own all headlines that hit on the valy props of the perfect Gene

but different valy props and what's important to note here is that different valy props are going to attract different pockets of your audience so if you did this traditionally like most strategist would you would take this same image and you would um you would add these different headlines the problem is this image only really works for one of these headlines and that's this head the top headline here the stretch of jeans known to mankind the guy is stretching his jeans maybe it works for the comfiest genes you ever Lo but i' still argue there a

little bit of in congruency there because it's more show showing the stretch than it is the Comfort um but there's a disconnect hubby look smok in these genes you can't show something being stretched if you're talking about how good someone looked in the genes and this happens a a lot with creative strates there's a disconnect between the message and the imagery and what that's going to result in that's going to result in people getting confused and not want to click through because the reason they stopped is either the message of the imagery and they look

at the other one and they see that it doesn't make sense or it's not doesn't show what they want to see so they won't end up clicking through so what should we be doing instead well I know conventional wisdom is to test one variable per variation when we're making ads I actually disagree with that I would rather have static ads that are congruent between the message and the imagery than you know being able to identify one single element per creative test in reality there are millions of things that can impacts and adds performance so I

don't think you gain that much just by isolating one so what we've got now is the stretches gen known to mankind as showing the stretch the most comfortable genes you ever own is showing a guy that can comfort in his jees and hubby looks smoking is showing a HB hband sitting on the sofa in the jeans that feels a lot more congruent to me than what we previously had and the point that I'm trying to get across here is that the person who stops for stretch is very different to the person who stops for style

or fit and that's very different to the person who stops for Comfort we still want to put all of our Valley props in there like I have done below and actually if I was building these Statics out I'd probably reorder the uh the valley props in the um section below hit based on whichever like pocket of the AUD we're trying to go for uh but the point is these three poet ERS are very different um so we need to reflect that in our message and imagery and we don't just want congruency in the ad uh

ideally we want congruency throughout the whole funnel one of the reasons why I think this ad for the perfect gene on the left here did so well is that it feels like it's in line with uh the perfect genes messaging throughout their entire funnel and if you know of their brand you know they're very tongue and cheek very bold very like guy humor and that is reflected throughout the the T on their landing page on their uh product page uh on their post purchase flows so it just works and it feels like there's a succinct

Journey that's starting with the ad then going the way through what we wouldn't want to do is being like very like funny or tongue and cheek on the ad and then you get to the landing page and you get through rest funnel it's very serious and like very different to what we found so sometimes people see ads online and it's using humor or it's using a certain tone and they just go and copy it but there's a lack of congruence between what they're talking about the ad and like how the rest of their funnel actually

uh speaks about the brand it's not mandatory but it does help I think okay rule numero four I don't know what four is in in any other language um anyway your customers are your copywriters one of my favorite rules because as we spoke about a moment ago you likely have winning ads in your reviews and your post purchase surveys already this is one of the easiest ways to make ads that convert especially if you have a lot of social proof a lot of reviews already like we said before too many people over complicate stattic ads

um literally you have to do is go to your customers and work out what words and phrases they are using take that and then relay it back to them in your messaging we found so many headlines and hooks uh and lines for videos in our customer reviews with a couple of simple GPT prompts here's a few that I enjoy using um first of all for headlines look through the reviews and find the ones most suitable for Facebook ad headline it shouldn't be long but it should use the customers language so just basically get it to

pull out the best reviews for headlines sometimes if it doesn't give the best results I will then say like okay here's a couple of examples and I'll give it some examples of all like our best performing headlines or some headlines that has pulled out before that I liked um but it usually does a good job and like with some development of this prompt you should be able to pull out a lot of reviews uh that are suitable for headlines or reviews that are suitable that once edited they'd be great headlines inside phrases or jokes this

is golden when you can find a good one of these so the reason that we do this is to basically look for Insider phrases that will instantly qualify our target audience and basically resonate with them on such a deep level that they think that oh these guys they must be my target this must be for me because only we would use this word or only we would use this phrases now I will say it's not easy to find these the these terms um you need a lot of reviews usually to to dig them out but

if you can find something like this they work so so incredibly well um so look through these reviews identify the phrases inside jokes or language and then rank them based on how recognizable you think uh they are for the audience you may have to do a little bit of development of this prompt um and keep prodding gbt to look back to the reviews sometimes I ask it to create its own based on what it knows about my brand although that can be a little bit higher risk uh because sometimes it just starts talking um but

uh if like I said if you can find one uh they are incredibly incredibly powerful probably the one of the best examples that I've come across um is this uh one that AI shared um on Twitter um fua uh which is a term that Their audience use and only Their audience use not only Their audience but only people talking about that problem use and you instantly qualify the prospects that you want to talk to and disqualify everyone else they don't know what it means if you struggle with this problem you know exactly what it means

and you think damn like if they know what this means they must be for me like they must be a part of the audience um because only we would speak like this and that's exactly what you're looking for as a copywriter using realistic reviews and and I've put the real in Brackets here because that's the key so many people just make up reviews for their brand and you can tell and you better believe if marketers can tell then customers can see right through it they have been lied to with thousands and thousands of Fate reviews

uh on their feed every single year um so look at your reviews that you're using in ads uh and just think like would someone actually say that um the comfort of this Polo is insane it feels like I'm naked would you talk about a polo or would someone in this audience say this line in that tone in this case they wouldn't which is why uh we this is this is an R this is which is why we wouldn't run this headline at the end of the day like the most powerful element in advertising uh is

the truth and if you want to move people you just have to be authentic and relay the stuff that they are saying and the ways that they are talking about the product so be careful and in idea well just use real reviews because then you never have to deal with this problem I put this slide in here because I found it interesting um marketers I think could learn a lot from people on Tik Tok shop uh they are there are a lot of especially genz creators uh who just get copyrighting not because that they're good

marketers but because they're just part of the audience and I think a lot of times that we overthink things and we over complicate our headlines and try to be over the top or do something that we think our is going to like when in actual fact we just keep things simple I mean like in this case most marketers might say like get more energy for the gym and increase your list by 20% the actual custom would say something like third pre-workout uh triy pre-workout once and I I don't think I could ever go back suddenly

the gym is enjoyable again suddenly an hour on the stair Master goes by in 10 minutes suddenly I want to push myself again whereas it's been all my life way way better copy than most most marketers come up with um and it's just done by some random girl on Tik Tok uh so I think I personally spend quite a lot of time studying people on Tik Tok shop and studying the ads uh or the videos on Tik Tok shop that do very well um the copyrighting um and just the overall like ugliness of the ads

uh it's something I think that we can all learn a lot from um I want to give a shout out to Mason uh whose tweet that you know I found this from um and yeah I mean they use they use pain points and benefits that that are so realistic and relatable they basically prove them in the target market which is what we were saying a moment ago like if you can use the terminology that your customers use it proves to them like that you are one of them and you speak like them so it qualifies

them it disqualifies everyone else which leads me on to my next Point making people feel something this an extension of the previous point but I want to talk about slightly deeper more emotive copy which uh for many accounts of ours um has been uh Evergreen top performers as we were alluding to a moment ago that the best copy doesn't feel like selling it feels like understanding you are proving to them Beyond reasonable doubt that you are in the target audience let me show you some examples of as have spent a lot of money in different

ad accounts I feel like everyone's staring even if they aren't like my skin is a sign saying I'm Different my knees felt like they were betraying me with every step for the first time my reflection someone I'm proud of they taste so good I almost cried this is like deep emotive language that's going to strike a nerve in the customer once again qualify the people want to qualify and disqualify everyone else across these different Industries all these ads I believe three of them spent more than six figures and the other one was almost six figures

they elicit real emotion which drives people to take action and where can you find these types of reviews usually in your longer positive reviews uh not in your longer negative reviews although you kind find some gold nuggets in there as well to be fair um what I like to do is I will put all my reviews into Google doc I will sort them uh by length you can just add a formula equals l n and then the cell number sort them as Z to A and then you have all your reviews from longest or shortest

and I put the 500 or so longest reviews into GPT and then I will use a prompt like this to identify a motive language again this is not easy to find it's like The Insider phrases uh and jokes not easy to find these if you can find them they are absolutely golden they can be headlines like this is what we talk about when we talk about static that are going to get to the top of the account and stay there for months sometimes years on end it's finding these little golden nuggets in your reviews the

exact feelings that your customers are feeling um and going beyond the generic headlines that 99% of marketers often use rule number six Statics have hooked to now we've spoken about copy for the last few rules let's now talk about psychology based design how you can use it to your advantage what do you see first here in this static if you are like most people you probably saw faking it or faking it with my husband did that grab your attention probably it got my attention would that have got your attention the same if I been faking

with my husband since per menopause with meno I don't have to was all the same size probably not and they've done that for a reason because they W faking with my husband to stand out cuz it's the most interesting part it is the hook of the static you may then have since per manopause which means that if you're in that audience you will have uh that would have been relevant to you you may have seen the product first um you may have seen the product and the faking with M husband at the same time and

then you would go and see all the other parts of this ad um the reason I'm saying this is that they have designed this in a way such that you see the parts first that you want to see and there are many ways that you can do this but in this case it is with the size of the like elements of the ad faking it with my husband is the biggest that's what you see first that gets your attention and then you go oh let me read the whole thing oh it's about pul oh this

is for me here's the product Oh they've got 3,600 reviews then you might in like consume the whole ad and then look at the primary text point I'm trying to get across is no one's going to read your ads from top to bottom they are going to scan it in half a well milliseconds that they're going to be looking at your ad and they're going to scan it and they see is this relevant to me do I care am I going to keep scrolling remember no one's going to stare at your ad like this and

go oh this is inter no they're they're scrolling as they looking for your ads and you need something in instantly to capture their attention and this ad does this very well um it's been running for a long time I know we spoke on the channel That not meaning much um but I wouldn't be surprised if this one is doing very well in the ad account here's another example again from AI I love my burn I'm 65 years old uh this is the first thing you see here or you may see the prots uh as well

like it doesn't really matter people will see this this differently but one of the first things you'll see is the product picture and the I love my burn again I love how they've used highlights this time uh to get across the key points if there were no highlights on this text this is a very different static ad and you're probably not going to read all of this when you scan in half a second but you what you can do is you can see oh I love my burn I'm 65 years old supplement looking product hm

this might be interesting for me and then go and read it uh versus having to try and Digest the whole lot of text if there were no highlights on this Highlights Highlights on the hook highlights on the key points and then you put the products as well um so good work from the team making that instantly relevant to the people who need to see it I don't know if this ad performed we didn't make it um but I thought it was interesting again use of psychology based design you know what sucks is a very like

non Addy type headline that gets your attention it's also in lowercase text which makes me think that oh this is just some like random account on Facebook or on Instagram um and then I have to I have to squint like now you've got my attention with you know what sucks I have to squint to see sunglasses that don't fit big heads and then I go meet Kahuna ex friends with the big dogs uh I don't know if this worked or not I thought it was a simple idea but I just love how it's used psychology

in in the design of this to get me to read like if this was all the same size I think that a lot less people stop and and consume this whole I I saw this in my feed and I consume the whole ad uh where I normally wouldn't do so I thought that was very clever and just a good example of how we can use uh design and psychology to stop people in their scroll so there are a lot of things you can do uh to conclude on this rule you can you can use the

the placement and sizing of images uh the placement and sizing of headlines what you're actually saying so the copy of your headline the use of fonts and colors uh using like bold italics and underline text warps or distortions which are pro to stop someone's scroll uh or stop and get people's attention for an extra milliseconds uh because they're different text highlights and arrows there are multiple things you can do uh all I want you to do when you're creating status is just be intentional like work out what the hook is here what do we want

the people to see in that first few milliseconds what do we want them to see when they scan make it the key points and once again like we said at the top of the video make it relevant to the people who don't know or care who you are if I can look at this ad and in a few milliseconds I can see what it does and how it would benefit me as a consumer then I might consume the rest of the ad and then decide to click through the landing page if I can't it's very

likely I'm just going to keep on scrolling so rule number seven reverse engineering winning copy these are a few brands that I like to look at when it comes to stat I think these Brands make good static ads so I frequent their ad libraries um someone here that I look at very often O positive Obi uh oats overnight I think they do a very good job with the static ads and what I'll do is I will come to foreplay I will look at them on foreplay spider which is a very useful tool now just look

at the ads that they uh they're putting out and filter by image you can see what their medium mixes here just have a look the stuff that they're testing um O positive at such a good good example that they are very good at Statics uh they use psychology based design very very well as you can see here uh the colors they have um they do a very good job with uh uh their um their sizing of the text that they use and I can't see it here but I can they used to do a lot

of this uh warping or distorting text to make it stand out it's been psychologically proven that when you do this to headlines because it's different it will give people that extra half a second uh to stop and read it you're more likely to read something like this then you are a regular like a regularly uh formatted uh font and they do a lot of that um so I really think that O positive are a good ad library to study when it comes to their Statics and I frequent these Brands um to see what they're up

to to see what they're testing and see if we can get inspiration I know that on the channel we say that um we like to get inspiration from the organic feed when we do ad libraries I do also sometimes get inspiration from ad libraries what I don't do though is look at this metric which a lot of people still tend to place uh a lot of value on I can say from looking at our client ad accounts and how long their longest running ads R it does not correlate performance whatsoever in fact it's just it's

it's completely going to throw you off if you judge that as what you think a performing ad is I don't know why that is well I do know why that is uh but don't use longest running um because I know advertisers that spend a lot of money that will run $1 a day ads that they know don't work just to throw people like you and I off uh and when I did for our clients it didn't pick out barely any of our top performers so please don't look at competitors and think cuz an ad has

been running for a year for them that it's wor working let me tell you what does work cuz I've tested on our clients and that is using ad spy to reverse engineer uh winning headlines so if I wanted to look at O positive I'd come over here and by the way again I am not affiliated with ADB anyway although again I should be affiliated with as so I may reach out to them after this video um I'm going to go O positive and then I'm going to say media type equals photo again I need to

do this properly O positive if I go add to filters now and and what it's going to do is it's going to bring up all of the ads that they test if you want to add other filters you can like if I Jo to look at this year or you this country or whatever now what I'm going to do is I'm going to sort by engagement I prefer to look at shares and the reason I've done sh and reason I say shares is because I have tested all of these uh including longest running um with

uh selection of our clients and shares have tended to most accurately predict top performances and actually with a scary degree of accuracy like when I did it for our clients pretty much every ad that it was showing here was a performant it was showing our top performance at the top which is really encouraging because that means that we can basically look at other brands and approximate that these are the ads that are working for them so now if you have ads that are working for O positive we can make some decisions off the back of

that my vagina smells like dessert it there's another one says it smells delicious uh it smells tast there's clearly a theme in the stuff that's working and you might think that like why is like why is shares a good proxy for what's working and what's not that's because the ads that get scale um get a lot of spend behind them and get scale uh tend to uh get a lot of Engagement because they just got a lot of Impressions um not a direct proportion um sorry not a direct correlation between um shares and performance but

from my testing a pretty strong correlation uh and I'd confidently say that these are some of the top performing ads or Stat Statics at least for for O positive you can do this the same with video as well or all ads in general but um yeah uh I would take this uh information and I would use that if I was a competitor of these guys uh to inform the headlines I wanted to build or the design of the Statics I wanted to make because a clear theme in uh in their winning ads um historically yeah

so yeah it's as easy as that uh sorting by shares on ad buy which is like $150 a month but honestly so so worth it rule number eight being clear and concise now uh there's a lot to be said in copyrighting about being clear uh not clever uh a lot of advertisers as we said earlier like to do the thing that looks cool and gets a lot of Engagement with on LinkedIn with other advertisers but like what are we doing here like before and after if I want to buy a product if I want to

like be disturbed in my scroll to buy I need to clearly see the transformation I'm going to get if it's a skin G art like I'm not going to click if you get me to if you say you won't believe theart I don't care you haven't you haven't given me a reason to click on this ad so just do things are simple on the right You' got a clear ad there the before there's the after does mus actually work for dark spots okay if I've got dark spots and I want this transformation I'm probably going

to click through this ad on the left it's just marketers doing things uh for other marketers um just don't try to over complicate the things guys be clear over being cleever this goes for your uh Concepts this goes for your copy just do the thing that gets the message across uh clearly uh as David OG says as David ogi says if it doesn't sell it isn't creative keep your language simple here has two headlines scientifically engineered to fight scate Scout flakiness and my secret weapon against dandr you want to use our customers language once again

simple language the everyday person does not use complicated Works uh words sorry I struggle with words sometimes uh the everyday person doesn't use terms like this so don't talk to them in terms like this unless you're highlighting a specific feature or benefit but in your headlines no need to keep things simple make them easy to digest make them low friction so that people can consume them easily and they're not going to get overwhelmed uh by reading one of your ads fancy words don't sell Clarity does what you can do is you can put your headlines

into gbt and I do this often I just say say this but in less words or give me 10 suggestions to be more clear and concise be more clear and concise not more clear concise as I've said here anyway um ask gbt and sometimes it won't sometimes it will over complicate things and but often it will give you an answer to say the same thing in less words and if it's in less words and it still gets across the same point that's going to make it easy to consume and usually uh improve the performance of

the ad and finally rule number nine repurpose winning messages again something that is pretty obvious uh but a lot of us still don't do I can't tell you how many times we've had ads that have worked to Statics and then we've taken that winning message and then repurposed it as either a different static so you know let's just take this one for B set for example fill your feet for for natural pain relief into more Statics we can talk about like pain relief in uh uh in other Statics free your feet uh in video hooks

uh in headline bars or or in motion videos take that same message that is performing and then transform it into other types of creative um you want diverse creative inside your out you just want to be reliant on Statics or videos or uh motion videos so if you got something that's working by all means take it and repurpose it uh because those are usually high confidence swings in your creative here's an example we had this winning ad this is how Jee should look on a man we took it added it to a top performer as

a headline bar and that add r on spend six figures for the perfect gen so once again taking your winning Statics and vice first take your W winning video Hooks and see if they can be turned static headlines um take your winning headline bars and turn them into static these can all be repurposed differently uh to maximize the performance out of them so um when you find a headline that works see how you can squeeze the most out of that headline by using it in different formats so to recap to make great acquisition static ads

assume no one knows or cares keep it simple stupid congruency is King your customers are your copywriters make people feel something status have hooks as well reverse engineer winning copy be clear and concise and repurpose winning messages if you do all of that you'll be as happy as this dog because you'll making wining ads and if you want someone to help you make winning ads a team of experts have done this again and again uh there are plenty of case studies on the on the website and our creators if you go to ADC create. Co

that's ADC create. we are accepting applications for 2025 who would love to work with your brand if you're spending more than 100K a month on paid social and make you ad you can get results like these Brands and if you've enjoyed this video please hit the like button let me know down below and subscribe because I make content helping you make better ads thanks for watching and I will see you in the next one by