How to start a one-person business (starting with 0$)

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Ruri Ohama
🛍️Start your business today with Shopify: http://shopify.com/ruriohama 🙋🏻‍♀️Can’t pick a niche? ...
Video Transcript:
it's a myth that you need to hire a bunch of people to make money online almost everyone can create a successful online business following this five-step framework and don't worry I'm not going to be trying to sell a course on how to make money and charge you thousands of dollars I'm here to share what I learned from making an average of 50k per month without any traditional full-time employees because I believe in rewarding efficiency and quality of work rather than the number of hours put in when we pay people based on the hour it doesn't
motivate the other person to get it done faster and more productive that's why I pay people on a commission basis on the profit they generate basically it means that if they do a good job there is no cap to their income it allows me time location and Financial Freedom and I get to work with people I genuinely love and there is zero workplace drama happening and I'm also an introvert so I have literally zero social energy for managing 20 people team so if this sounds like something you would be interested in here is the non-bullshit
stepbystep framework if you don't want to be a guru who makes money on online by telling people how to make money online then first you will need to identify a problem that you will solve because making money ethically essentially means providing value to others in some form and if nobody finds value in your work nobody will pay money for it whether it's good for society or not you need to solve other people's problems to make money so we need to think in problems and solve in products so start by digging into the Three core human
desires where most burning problems exist and these are health wealth and relationships if you can solve big problems in one of these you're basically set for life and that's why you should never skip answering this question have you solved any of your problems is there any area in which you can help other people it could be weight loss language learning gaining confidence cinematography it can be anything basically and if you don't have any problems you've solved in your life and if you don't have anything that you can teach to people the first step is not
to build a business but to solve your own problem first so now now grab a pen and paper literally do it don't be lazy and start by answering these questions what obstacles did you have to overcome the past maybe 5 to 10 years to get to where you are today or what's an important obstacle you're facing in your life that you wish someone could solve for you now stop the video get your lazy ass up and write it down for example currently I'm struggling with consistency a lot therefore I will solve my own problem and
then create a product around consistency so that I can help people and if I will solve my own problem then I have the credibility to talk about it right so the next step is going to be solving your own problem and creating a framework if you're struggling with something it means that other people are also struggling with it and the more urgent and the painful problem is it also means that most people will likely to pay more to solve that issue so let's say if you're overweight lose weight and document that Journey For example I've
been always interested in health and fitness and I wanted to make like videos about it but I was struggling to hit the gym and I wasn't even healthy so I didn't have the credibility to talk about it and I thought to myself if I'm struggling with this then there are a lot of people struggling with a two so two years ago I basically decided to solve my own problem and document it overcome it so that I could potentially talk about it in the future and create a product around it and for the last 2 years
I've been hitting the gym really consistently I got in shape I developed healthy habits so that I can talk about it and create products and also help other people who are struggling with with the same issue because now I understand them very well and I know what to do in each step so you might be thinking it's easier set than done bingo I mean that means it's a perfect problem to work on because if it's too easy to solve it means nobody's suffering from it which also means people won't pay money to solve that issue
so when I decided to for example launch my first digital product I listed down the problems I was struggling with and I have ADHD and have spent my whole life battling with procrastination stress deadlines and constant burnout and to solve my own problem first I spent years reading like every productivity in time management but I could find like watching YouTube videos taking courses listening to podcasts like basically consuming everything and after that I applied what I learned and sort of like evaluated what methods worked and what didn't and then I developed my framework for managing
my time and life in an ADHD friendly way and then I turned it into that into a product which is my notion template so actually after solving your own problem problem building a framework becomes easier because you know exactly what to do how to do it and in which order you need to picture guiding your past self what would you want to teach yourself before you begun this journey cuz there's so many tips I would teach to my you know 15-year-old self who's trying to grow their YouTube channel because I know how to grow a
YouTube channel now so list as many topics as you can think of and once you have written down everything you would teach others to guarantee the results you promise organize these points into an outline in the order that you would teach them okay and if you're completely new to building your own business creating your products all of this can be quite extremely overwhelming and may just act to slow you down if you're new I would just start with creating a minimum viable offer basically it is a simple possible product you can get out in the
quickest time possible so don't worry about creating the perfect product but just start because alongside of creating it you will continue learning and improving your product and service anyway and as if founder of LinkedIn says if you're not embarrassed by the first version of your product you've launched too late so does this mean that you should copy from others and create something similar absolutely no in every business USB so the unique selling point is crucial because it's how you stand out from the competition and differentiate yourself for example there are various notion templates out there
helping you manage your tasks and be more productive and my unique selling point is for my cazen template is ADHD friendly and it assumes that you will procrastinate because I do and that what makes my product unique from the rest what does your product or service have that competitors Dawn an important reminder about like unique selling point is you should never compete on price we aim to charge as much as possible but to be able to charge more you have to offer a superior value because we need to link our price to our value as
my buddy Warren Buffett says price is what you pay and value is what you get because let's say if I charge you $10,000 but you knew you would make $1 million out of it you would never say no right and to do so we need to increase the perceived value and to do so we need to understand the value equation really carefully there are four key elements to have valuable and offer perceived to be so the first one is a dream outcome second one is likelihood of achieving the outcome third one is a time delay
and the fourth one is the affort and sacrifice to achieve the dream outcome and here's how they all fit together being bger dream outcome means more potential value low likelihood of achieving outcome means lower potential value and if there is a very short time to achieve that dream outcome is more potential value if you need to do a lot of sacrifice to achieve that dream outcome it means lower potential value so when building an offer you need to remember each of these four elements and if you want to learn more I would highly recommend reading
the 100 million offers by Alex harosi while understanding how to build values crucial knowing how to sell your product effectively is equally important for those overwhelmed by the business World platforms like Shopify can easily process and help you start and grow your own online business figuring out where to start and what to do next can be a bit scary but what if I told you there's a platform that can make it easier for you to start and grow your own online business and that's where Shopify comes in Shopify is an all-in-one Commerce platform that allows
anyone regardless of their technical ability to build and manage their own business let's say you're planning to sell physical stuff or digital downloads or maybe Services Shopify has got you covered it lets you create a professional storefront take payments from customers all around the world and even sell across social media sites like Facebook and Instagram and for those of you who are just starting out Shopify has Cool Tools like their business name generator and Shopify Academy to help you get your store up running plus they've got budget friendly plans that offers everything you need to
get going but that's not all Shopify also has a great marketing tools and help you reach out and connect with your customers so if you're itching to jump into online business world I totally recommend giving a Shopify a go they are offering a free trial so you can try out all their Futures and see just how easy to get started click the link in my description to give it a try big thanks to Shopify for sponsoring this video and don't forget to check out my link shopify.com Ohama so now at this point you should be
able to identify who your Target customer are and what kind of transformation you provide and What Makes You unique so write this down on top of your notion page or whatever app you use so that you won't get distracted I help Niche get results through your product service without the inconvenience that the other competitors have after we identify what kind of problems we solve how we solve it and who we solve it for the next step is getting attention but not just any attention don't focus on going viral because our goal is to create content
that connect us with our dreams customer so start by sharing valuable content this could be tweets reals YouTube videos shorts LinkedIn posts anything that provides value and is relevant to your target audience because the goal here is to establish yourself as an authority in your Niche when people see that you know what you're talking about they will be more likely to trust you and eventually buy from you you will need to keep doing this for a long time right because like you can't just post one video or blog and expect the world to notice so
we need to keep sharing valuable and useful information improve it with each upload and over time you will see your audience grow and one of the important lessons I've learned is we should never think how can I make the most amount of money but how can I help as many people as I can and transform their lives on social media our goal is to build a community of like-minded individuals who are working to achieve the same goal it's not like get attention from random people all around the world and while PID ads can you know
be effective there there's something that incredibly rewarding about building and organic following in my opinion and maybe I'm just biased since I'm a YouTuber but you know you can also try pay that but I don't know much thing about it so I'm not going to talk about it so getting people's emails might be the most important step on building an online business because emails are the only platform we can own our audience on social media the algorithm won't show all of your videos to all of your audience ones and who knows what will happen to
social media platforms right like if you wake up one day and your account is hacked or they change some sort of a policy or they ban you from social media then your whole audience is gone so we need to own our audience to protect our Revenue but we can't ask people for their email without providing Value First to them so we need to start by creating an incentive product this should be something free that you can give to your followers in exchange for their email and whatever it is we need to make it really really
valuable and easy to use this can be a free notion template ebook or maybe a mini course or maybe in your email newsletters you go more in-depth about the topics that you talked in your videos after people have enjoyed the value you offer through your free product the next step is to offer them a low price product under $50 this could be a detailed guide small online course or maybe a community membership or maybe a more advanced notion template it should be something that someone can buy as soon as they discover the work you do
so small enough amount of value and valuable enough product that they can buy on the spot without thinking too much about it and once they've experienced the value of your low price product you can introduce them to your core product this is usually a more expensive item that offers a lot more value like a comprehensive maybe online course or maybe a live coaching program or maybe a mastermind group or maybe more exclusive membership clubs before building your first incentive product and low ticket product don't worry much about your your core product because first we need
to make sure that these two are so good and people will come back in want more and I know so many creators including myself making multiple six figures with this framework even before the core product so don't focus on selling but focus on giving tons of value first and build a community where people can learn connect and grow together because by doing so people will only buy from you if they will find Value from your content and you won't be scamming people online so building a onep person business is great because you gain a lot
of control over your life but it can also feel lonely sometimes you know you're doing everything on your own and sometimes you might miss having people around you to share the journey with I don't know I'm an introvert I want to be alone but at the same time I want to be surrounded by people without them annoying me and that's something I realized currently and that's why also I'm working on building a community my basically goal is to create a space that brings people to together so no one has to go at it alone you
know whether you're trying to get in shape grow your business or just find a better balance in life I want to create a space where we will do it together so it's not just about helping you reach your goals but making the whole experience more fun and less of a solar grind and sort of like turning it into a game and I'm kind of like working on it right now creating a project maybe like brainstorming around the challenges etc etc and I want to make sure that it's the most valuable thing that you can get
don't worry I'm not going to try to like charge you hundreds of dollars or something it's going to be quite affordable because I want to make it fun and enjoyable that everyone can join it's almost done and if you want to get notified when I drop it fill out the form in the description so that I can reach out to you so don't worry it's going to be quite affordable so that everyone can join in the community and we can do something together fun and remember if you ever feel stuck or need some inspiration I'm
just a video away and see you soon
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